ITV

Category: Viewership

  • Chrome DM week 40: Hindi News emerges as top gainer

    Chrome DM week 40: Hindi News emerges as top gainer

    KOLKATA: Hindi news genre has become the top gainer in week 40, 2020 of Chrome Data Analytics and Media data, albeit with marginal growth. The genre has grown by 0.63 per cent.

    In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    Read more news on Chrome Data Analytics

    This week, business news has emerged as the distant second on the top gainers list with a growth of 0.19 per cent in the six metros market. In this genre, CNBC Awaz has gained the highest OTS with 81.9 per cent.

    Among other genres, infotainment, English movies, Hindi Movies have grown negligibly by of 0.06, 0.02. 0.01 per cent respectively. 

  • BARC week 39: Sony Entertainment Television edges out Star Utsav on the pay platform

    BARC week 39: Sony Entertainment Television edges out Star Utsav on the pay platform

    MUMBAI: Sony Entertainment Television has replaced Star Utsav as the channel with the fifth highest ratings on the pay platform, according to Broadcast Audience Research Council of India (BARC) data. The report takes into account figures for week 39, or the period between 26 September and 2 October 2020.

    In the urban market, Colors has slipped to the fourth position. 

    Pay Platform

    Star Plus retained first place on pay platform, with Sony Sab, Colors, Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal and Colors Rishtey rounding out the top ten.

    Urban

    In the urban market, the ten leading channels were Star Plus, Sony Sab,Star Utsav,Colors,Sony Entertainment Television, Zee TV, Sony Pal,Colors Ristey,Dangal, and Star Bharat during week 39 of BARC India ratings.

    Rural

    The top ten channels in the rural market are: Star Utsav, Zee Anmol,Sony Pal, Dangal,Colors Rishtey, Star Plus,Big Magic,Zee TV,Sony Sab and Colors.

    Free Platform

    On the Free platform, Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 39 of BARC India ratings.

  • BARC week 39: Kia Sonet & Wheel Active are among top brands

    BARC week 39: Kia Sonet & Wheel Active are among top brands

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 26 September to 2 October 2020.

    The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 39 of 2020.

    Top Advertisers: –

    Hindustan Unilever continued to be the biggest advertiser this week also with 305652 ad generations. It was followed by Reckitt Benckiser India with 190365 ad impressions.  

    In a first, Brooke Bond India bagged the third spot with 41342 ad impressions.  ITC Ltd and Godrej Consumer Products placed fourth and fifth on the list with 37714 and 31462 ad impressions respectively.  

    Ponds India secured the sixth spot with 28307 ad insertions.

    Other top advertisers in the pecking order were as follows: Colgate Palmolive India, Cadbury India, Amazon Online India Pvt, and Wipro.

    Top Brands:

    Dettol dominated the top ranks, with the brand’s Antiseptic Liquid taking first with 25565 ad impressions and its Toilets Soaps range securing the second position and got 23692 ad impressions. Direct competitor Lizol had grabbed the sixth position the week before with 12830 ad insertions but this week it has climbed to third position in the list with 17614 ad views.

    The fourth and fifth spots went to Glow & Lovely and Surf Excel easy wash with 14527 and 14189 ad insertions respectively.

    Clinic Plus Shampoo came in sixth with 14136 ad insertions.

    Wheel Active 2 in 1, Dettol Liquid Soap, Colgate Dental Cream, and Kia Sonet rounded out the top 10.

  • Viewers savor delicious combo pack of Cricket & Cuisine

    Viewers savor delicious combo pack of Cricket & Cuisine

    With Cricket bringing some cheer to us in these gloomy times, TV9 Bharatvarsh has added a desi tadka of cuisine in a specially designed initiative, Royals Da Swaad.

    Commenting on the initiative, Raktim Das, COO, TV9 Studio (Digital and Broadcasting), said: “Confined to their safety bubbles, players are missing the taste of home-cooked food. And that’s why TV9 Bharatvarsh, part of India’s No.1 News Network, has roped in famous chef Harpal Singh Sokhi to cook up a fare for our cricketers. The chef speaks to the players, whips up the flavours they are missing and finally we share this recipe with their fans. We are happy to have leading brands as our partners for this initiative.”

    Panasonic India, Dabur, LG Hing and Crax Fritts have partnered the network for Royals Da Swaad which will be aired on TV9 Bharatvarsh at 7:30 pm along with cricket stories.

    Cricket in India is incomplete without celebratory feasts! And we are pleased to collaborate with TV9 for their show Royals Da Swaad by Chef Harpal Singh Sokhi to make their celebrations even more delightful through Panasonic’s AI enabled refrigerators. Our new refrigerator range #IntelligentHAI, as it understands and adapts itself to the needs of each family member distinctively bringing efficiency and comfort to the day-to-day lives of consumers. – Shirish Agarwal, Head – Brand & Marketing Communications, Panasonic India

    Ghar Jaisa Swaad, Dabur Hommade ke Saath". Dabur Hommade, a brand trusted by millions of households for quick, convenient, great tasting home like food is proud to be associated with TV9 Networks special series Royals Da Swaad said Apoorva Singh Bais, Category Head – Foods at Dabur India Limited. The delectable range of Tomato Puree, Ginger Garlic pastes and newly launched Tangy, Spicy, Chatpati Dabur Hommade Chutneys range will tickle the taste buds as we partner this exciting show with TV9 Networks and renowned Chef Harpal Singh. So grab   your pack of "Dabur Hommade Rajasthani Garlic Chutney" with your favourite snack as we embark upon this exciting journey !

    Our special partner Laljee Godhoo and Co. adds a taste of its LG Hing, a loyal and trusted brand since 1894, to Royals Da Swaad. “Hing’ remains an integral part of any Indian Cuisine, Culture and heritage. I wish the entire team of TV9 Network for this show with Chef Harpal Singh Sokhi,” said Riddhi Merchant, Partner, Laljee Godhoo and Co.

    And when one is watching cricket, snacking is a must. “Crax Fritts is targeted towards youth and hence the association with the special series would be aired during ongoing T20 cricket league. Audience will also get to see few recipes being curated using Crax Fritts by chef Harpal Singh Sokhi,” said Rajat Nanda, Chief Marketing Officer at DFM Foods.

    “We are excited to collaborate with TV9 Bharatvarsh for this innovative content partnership of Crax Fritts with Chef influencers like Harpal Singh, who have built up a high level of trust with consumers within the gourmet cuisine space,” said V Narayanan, COO, Alliance Advertising

  • Chrome DM week 39: English Movie emerges as top gainer

    Chrome DM week 39: English Movie emerges as top gainer

    MUMBAI: English Movies genre has become the top gainer in week 39, 2020 of Chrome Data Analytics and Media data with a steep surge. The genre has grown by 5.21 per cent.

    In this genre, Romedy Now has gained the highest OTS with 51.8 in the six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, youth as emerged as the distant second on top gainers list with a growth of 1.19 per cent in HSM excl <1L market. In this genre, MTV has gained the highest OTS with 89.6 per cent.

    Read more coverage on ChromeDM

    Among other genres, Business News, Kids, Hindi News have seen growths of 0.99, 0.85. 0.65 per cent respectively.  

  • BARC week 38: Colors secures third spot in urban market & pay platform

    BARC week 38: Colors secures third spot in urban market & pay platform

    MUMBAI: Colors has made a comeback in the list of top three channels on pay platform and urban market and has replaced Zee TV to be on the third spot in week 38, (Saturday, 19 September 2020 to Friday 25 September 2020) of Broadcast Audience Research Council of India (BARC) data. 

    Dangal has climbed up to be on the ninth position in week 38 as compared to being on the tenth position in week 37. 

    Pay Platform

    On Pay platform Star Plus, Sony Sab, Colors, Zee TV, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Dangal and Colors Rishtey were the top ten channels in the week 38 of BARC India ratings.

    Urban

    In the urban market, the top ten channels were Star Plus, Sony Sab, Colors, Star Utsav, , Zee TV, Sony Entertainment Television, Sony Pal, Dangal, Colors Rishtey, and Zee Anmol are in the top ten week 38 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Dangal,Sony Pal, ColorsRishtey, Star Plus, Zee TV, Big Magic, Sony Sab and Colors  were the top ten channels in the rural market.

    Free Platform

    On the free platform Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey, Big Magic, DD National, DD Bharati, DD Retro and DD Uttar Pradesh were the top ten channels in week 38 of BARC ratings.

  • BARC week 38: Dettol Antiseptic Liquid continues to be the top brand

    BARC week 38: Dettol Antiseptic Liquid continues to be the top brand

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 September to 25 September 2020.

    The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 38 The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 38 week of 2020.

    Top advertisers:

    Hindustan Unilever continued to be the biggest advertiser this week also it has got 242618 ad impressions.  It was followed by Reckitt Benckiser India which ranked second with 195302 ad impressions.  

    ITC Ltd still continues to be on the third spot with 48785 ad views, as compared to 51140 last week’s insertions. Godrej Consumer Products Ltd and Colgate Palmolive India secured the fourth and fifth place with 42699 and 33763 insertions respectively.

    Brooke Bond India bagged the sixth spot with 32712 ad insertions.

    Other top brands in the pecking order were as follows: Cadbury India, Amazon Online India Pvt, Ponds India and Wipro.

    Top Brands-

    Dettol Antiseptic Liquid became the top brand this week with 29903 ad impressions. Dettol Toilet Soaps this time came in the second position with 24589 ad insertions. Glow & Lovely bagged the third spot with 17508 ad impressions.  

    The fourth and fifth spots were acquired by Dettol Liquid Soap and Colgate Dental Cream with 16135 and 14999 ad insertions respectively.

    The sixth position was grabbed by Lizol for the first time in the last so many weeks with 12830 ad insertions.

    Other top brands in the pecking order were as follows: Clinic Plus Shampoo, Amazon.in, Policybazaar.com, Lux Toilet Soap.

  • IPL clocks 269 million viewers in opening week: BARC-Nielsen

    IPL clocks 269 million viewers in opening week: BARC-Nielsen

    NEW DELHI: Dream 11 IPL has started with a bang as the much awaited tournament clocked over 269 million viewers in its opening week, as per the BARC Nielsen data. The tournament clocked over 60.6 billion viewing minutes across seven matches and 21 channels.

    The viewership, this year, was higher despite one less match played in the opening week and also the tournament was showcased on fewer channels in comparison to 2019. As per the data, there are 21 TV channels presenting IPL in 2020 in comparison to 24 channels that showcased the matches in 2019.

    Interestingly, in 2020, the tournament also witnessed 15 per cent growth in the viewing minutes over 2019. There is also a growth of cumulative reach of one percent and 21 per cent growth in average impressions per match. In 2019, there were 32.2 million impressions per match whereas 2020 clocked 39 million impressions per week.

    Match 1 (Mumbai Indians vs CSK) clocked 11.2 billion viewing minutes along with 52 million impressions and a cumulative reach of 158 million. All the three parameters performed better than the last year as there was a growth of 65 per cent in viewing minutes, 29 per cent in average impressions and 21 per cent in cumulative reach.

    Match 2-7 clocked an average of seven billion viewing minutes with each match garnering at least 34 million impressions and a minimum of 100 million cumulative reach.

    44 per cent of the television households watched the game live with over 57 per cent of male audience in it. The data indicates that there were over 11 million more viewers per match when compared to the last year.

    Interestingly, the total advertising volume for IPL 2020 opening week was 15 per cent higher than the last year. There was a significant increase of 19 and 22 per cent in the advertiser and the brand count.

    And finally, on the OTT front, the overall user base saw a growth of 32 per cent. Disney + Hotstar user base grew by 99 per cent during this time and fantasy sport apps also witnessed a surge of nearly 80 per cent. The smartphone usage and video streaming went up by 8 and 13 per cent during this period.

  • Non-Hindi channels continue to dominate top 10 pay channels across genres

    Non-Hindi channels continue to dominate top 10 pay channels across genres

    BENGALURU: As the progress in the Sushant Singh Rajput case seemingly tapered off, the news genre lost some of its sheen in terms of weekly impressions in Week 37 of 2020 (Saturday 12 Sep 2020 to Friday 18 Sep 2020, week or period under review). Broadcast Audience Research Council of India (BARC) data for top five Hindi, English, Assamese, Bangla, Kannada, Malayalam, Marathi, Oriya, Tamil and Telugu channels reveals that the top news channels lost viewership in Week 37 of 2020 as compared to the previous week (Week 36 of 2020). At the same time, overall television viewership in Week 37 of 2020 at 16.6 billion weekly impressions was just a fraction higher than the 16.5 billion weekly impressions in Week 36. BARC data for the top 10 Hindi GEC channels, top four Assamese channels and top five Bangla, Bhojpuri, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil and Telugu channels for the week under review shows that viewership of most of these genre/sub-genres in respective platforms and markets increased to contribute to the small increase in overall viewership. The top five channels of English entertainment channels, infotainment, lifestyle, English & Hindi movies, music, sports and top four youth channels also saw viewership in terms of weekly impressions grow.

    Top 10 Channels on All Platforms, Pay Platform and Free Platform Across Genres

    BARC’s weekly list of top 10 channels on all platforms across genres saw the combined weekly impressions in Week 37 of 2020 increase as compared to the previous week. Nine of the channels in the All Platforms channels list were the same with a slight shuffling of ranks as in the previous week. One Telugu channel from the Zee Entertainment Enterprises (Zeel) stable exited the list in week 37 of 2020 to be replaced by its sister channel and Zeel’s flagship Hindi GEC Zee TV at rank 10. There were eight Hindi GECs and one channel each from the Tamil and the Telugu genres in the list. There were three channels from Star India, two channels from Sony Pictures Network India (SPN) and Zeel and one channel each from Enterr10 Television, Sun Tv Network and Viacom18 in BARC’s Weekly list of Top 10 Channels on All Platforms Across Genres in Week 37 of 2020.

    Read more news on BARC

    BARC’s Weekly list of top 10 pay channels across genres was dominated by two south Indian language channels – three from the Tamil genre, two channels from the Telugu genres and one from the Bangla genre along with four Hindi GECs. There were four channels from Star India, three channels from Zeel, one channel each from SPN, Sun Tv Network and Viacom18. One channel exited the list in Week 37 of 2020 – the Viacom18 associated ETV Telugu which was replaced by Star India’s flagship Banga GEC Star Jalsha at rank 10.

    All the 10 channels in BARC’s weekly list of top 10 free channels in Week 37 of 2020 were the same as in the previous in the same rank order. Six of the channels were Hindi GECs’ while four were Hindi Movies channels. There were three channels from Zeel, two channels from Viacom18, and one channel each from B4U Network, Enterr10 Television, Goldmine Telefilms, Star India and SPN. 

    Please refer to the table below:

  • English GEC emerges as top gainer in Chrome DM week 38

    English GEC emerges as top gainer in Chrome DM week 38

    MUMBAI: After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top gainer in week 38, 2020 of Chrome Data Analytics and Media data. The genre has grown by 0.71 per cent.

    Among English GEC channels, Comedy Central has gained the highest OTS with 43.7 in the six metros. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Sports has acquired the second position on top gainers list with a growth of 0.21 per cent in the all India 1 lakh+ market. In this genre, DD Sports has gained the highest OTS with 97.0 per cent.

    Read more coverage on ChromeDM

    Among other genres, English Movies, infotainment, Hindi GECs have seen growths of 0.10 per cent, 0.08 per cent, 0.06 per cent respectively.