ITV

Category: Viewership

  • Chrome dm week 41: Hindi News emerges as top gainer

    Chrome dm week 41: Hindi News emerges as top gainer

    NEW DELHI: Hindi News genre has become the top gainer in week 41, 2020 of Chrome Data Analytics and Media data, albeit with a marginal growth. The genre has grown by 0.30 per cent.

    In this genre, ABP News has gained the highest OTS with 99.9 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Religious genre has emerged as a close second on top gainers list with a growth of 0.23 per cent in the six metros market. In this genre, Sanskar has gained the highest OTS with 98.2 per cent.

    Read more coverage on ChromeDM

    As per the data, no other genres including Infotainment, English Movies, Hindi Movies and others have grown during this period. 

  • BARC fires back at Republic for misrepresenting private emails

    BARC fires back at Republic for misrepresenting private emails

    KOLKATAT: The TRP rigging tale has developed a new twist with BARC India expressing disappointment over Republic Network’s action in in making public,  private and confidential communications between the agency and the newscaster and misrepresenting the same. Earlier in the day, Republic Media had  come out with a statement claiming that the TV measurement body has no complaints against it.

    “BARC India reiterates that it has not commented on the ongoing investigation and without prejudice to BARC India’s rights, it expresses its dismay at the actions of the Republic Network,” the ratings body has said in a release issued a short while ago.

    The news network had in its statement issued a few years back revealed that Republic CEO Vikas Khanchandani has in his possession an official email from BARC in which it has said “there is not a single complaint or malpractice found against Republic TV, Republic Bharat or any other affiliate of the news network.”

    Republic had crowed  that the email “crumbles the pack of lies floated and repeated over the last nine days by Param Bir Singh and a section of the media.”

    According to Republic Media, it received an email from BARC India on 17 October 2020, in which the agency stated that: “If there was any disciplinary action initiated under the said code against M/s ARG Outlier Media Private Ltd., then BARC India would have communicated the same to you along with necessary documents for your response.”

    In response to the network’s claim, BARC has not only voiced its discontent with the statement but also reiterated that it is providing necessary assistance to the law enforcement agency, namely the Mumbai Police.

  • Amid controversy BARC assures total commitment to it stakeholders

    Amid controversy BARC assures total commitment to it stakeholders

    NEW DELHI: Over the last several days, there have been various news reports as regard to Television Ratings and Broadcast Audience Research Council (BARC India). BARC India as an Industry body has representation from bodies that represent Broadcasters, Advertisers, and Advertising and Media Agencies. BARC India owns and manages a transparent, accurate and inclusive TV audience measurement system.  

    BARC is providing the necessary assistance to the ongoing investigation by law enforcement agency and this should be seen in the light of larger stability of the panel and in the interests of self-regulation, rather than in isolated cases of particular channels which leads to a distortion of facts.

    Our efforts on combating infiltration are focused on the individual(s) responsible for these activities and we firmly believe that television channels are committed to maintaining a clean and transparent ecosystem.   

    BARCs management team works with full confidence and support of Board and the various Committees. BARC continues to be driven by only one goal: to generate ratings that its subscribers rely on which are deeply rooted in science, report with the greatest sense of responsibility and truly reflect ‘What India Watches’.

  • BARC week 39: Colors bags second spot on pay platform & urban market

    BARC week 39: Colors bags second spot on pay platform & urban market

    MUMBAI: Colors displaced Sony Sab to bag the second spot on pay platform in Week 40 (Saturday 3 October 2020 to Friday 9 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television slipped down to sixth position in pay platform and urban market. Sony Sab secured fourth spot in urban market.

    Pay Platform

    On Pay platform Star Plus, Colors, Sony Sab, Zee TV, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Colors Rishtey and Dangal were the top 10 channels in week 40 of BARC India ratings.

    Urban 

    In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey,  Dangal, and Zee Anmol are in week 40 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Sony Pal,  Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Colors and Sony Sab and were the top ten channels in the rural market.

    Free Platform

    On the Free platform Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 40 of BARC India ratings.

  • BARC week 40: Flipkart, Amazon enters top brand list

    BARC week 40: Flipkart, Amazon enters top brand list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 October to 9 October 2020.

    The data reflects the top 10 advertisers and brands across genres in India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the 40 week of 2020.

    Top Advertisers: –

    Hindustan Unilever continued to be the biggest advertiser this week also with 295548 impressions. It was followed by Reckitt Benckiser India which ranked second with 180389 ad generations.

    Godrej Consumer Products this time bagged the third rank with 43595 ad impressions. Cadbury India and ITC Ltd secured the fourth and fifth place with 37150 and 33498 ad impressions.  

    Brooke bond India bagged the sixth spot with 30623 ad insertions.

    Other top brands in the pecking order were as follows: Amazon Online India Pvt, Wipro, Ponds India, and Colgate Palmolive India Ltd.

    Top Brands:

    Dettol Antiseptic Liquid became the top rank, like last week with 27266 ad impressions. Dettol Toilets Soaps secured the second position and got 21011 ad impressions.

    Surf Excel easy wash bagged the third spot with 18246 ad insertions.

    The fourth and fifth spots were acquired by Lizol and Amazon.in with 17912 and 17704 ad insertions respectively.

    In this week’s data, Mahindra Thar appeared in the list in the sixth position with 16481 ad views.

    Other top brands in the pecking order were as follows: Glow & Lovely, Flipkart, Dettol Liquid Soap, and Lux Toilet Soap.

  • How will BARC’s decision impact news channels?

    How will BARC’s decision impact news channels?

    KOLKATA: L'affaire TV ratings continues.  In an unprecedented move, the Broadcast Audience Research Council (BARC) India has decided to cease giving out ratings  for individual news channels as it goes about improving the way it does its measurement and improves security. The twonews  industry associations expressed diamterically opposte views on BARC's decision. While the NBA welcomed it, the NBF expressed its disappoinment at not being consulted. 

    A key question that begs asking is: will the absence of ratings  impact the way marketers, media planners and buyers buy air time on the news genres?

    BARC data, the only currency to measure what is being watched on TV in India,  plays a major role in the decision-making process of advertisers and agencies. Many news broadcasters are perhaps chewing on their fingernails, fretting over the impact this may have on their revenue.

    Some experts from media agencies believe news channels sales folks needn't worry; there may be very little change.

    Read more news on BARC

    An expert from a large media agency stated, on the condition of anonymity, that the media-rating blackout is not a brand-new experience. Back in the TAM regime, when linear TV was a much stronger medium, the industry survived without any ratings on several occasions, sometimes for as long as a couple of months. He added that advertising never got impacted due to issues regarding jurisdiction.

    Another media executive expressed that there might be a marginal movement of ad dollars to other genres in the short run. "News being a high impact genre can’t be ignored under any circumstances. Further, he cautioned that channels should take note in improving the content quality given the increasing negative sentiment among a part of advertisers as well as viewers," he said.

    Parle Products  senior category marketing head BK Rao believes that ratings are not the only inputs that drive buying decisions for TV. "Besides ratings, brands consider other inputs too, such as speaking to distributors, the programming line-up, and time bands," he shared. More importantly, Rao feels  that now the focus will shift to quality, rather than quantity. “Advertisers will be forced to look at the quality aspect. They will have to speak to shareholders to understand the consumption pattern. In general or business news, content will be considered as a key factor. Quality analysis of news will play a major role. Overall, news networks will definitely suffer revenue-wise. Advertising people will shift their revenue to other genres,” he theorised.

    Some analysts are playing the waiting game, unwilling to leap to any conclusions. “It is too early. As the situation is evolving, it is difficult to predict now. Everybody is evaluating right now as the scene is unfolding gradually,” said Dentsu India CEO Anand Bhadkamkar.

    A senior industry veteran opines that news channels should start leaning towards a subscription  model. "As a group if they decide to go pay and don't break that pact, they will find enough viewing cohorts nationally to help them have a viable business model," says he. "Advertising will then be the cream on top, and not their lifeblood. They will then be able to go about being the fourth estate of society without any worries about the stances they take."
    Are the new channels head honchos listening?

  • NBF calls out BARC for ‘singling out’ news genre

    NBF calls out BARC for ‘singling out’ news genre

    NEW DELHI: The News Broadcasters Federation (NBF), India’s largest industry association  representing interests of news broadcasters from across the length and breadth of the country, has strongly objected to BARC’s decision to pause audience estimates (ratings) of news channels. It has stated that: 

    (1) BARC did not consult the NBF, before such a crucial decision, which impacts the entire news broadcasting industry, the single-largest genre within the television sector. BARC would not have taken any such crucial decision if it had involved any genre, without consulting GECs member channels.

    (2) BARC meters do not single-out the news genre in its audience measurement system. If BARC sincerely wants to review and augment its system, it should pause ratings for all genres including general entertainment channels (GEC), sports, Infotainment, movies, music, kids, youth and lifestyle.

    (3) Information has come out recently about a channel which has been found guilty of TRP manipulation and has been fined by the BARC disciplinary committee. NBF is shocked that a member of the same channel has been included on the board of BARC. It’s not just a conflict of interest and no reasonable decision-making process can happen with a person named in ratings manipulations. What has happened itself is shocking. Now the matter is in the public domain, this individual on the board of BARC should voluntarily remove the said executive from the his position for a period of at least one year.                 

    “The decision is unilateral, one-sided and undemocratic, impacting and targeting one single genre within the broadcasting ecosystem,” NBF general secretary R Jai Krishna said. “The decision will severely impact news broadcasters, who have seen a surge in ratings despite the challenges of a lower-than-expected economic growth that has impacted their revenues already. in addition to the financial impact created by the lockdown to prevent spread of Covid-19.”

    NBF counts Dighvijay, DY365 News, First India Rajasthan, Gulistan News, IBC24, India News, JK 24X7, Living India News, MH One News, News Live, News Nation, NewsX, North East Live, Odisha TV, Prag News, PuthiyaThalaimurai TV, Republic Bharat, Republic TV, S Newz, TV5, First News Kannada, India News Gujarat, India News MPCG, India News Rajasthan, India News UPUK, India News Punjab Himachal and Twenty Four News among its members.
     

  • What BARC’s temporary cessation of news channel ratings means for all

    What BARC’s temporary cessation of news channel ratings means for all

    MUMBAI: With all the hullabaloo around the news TV space and allegations of rigging flying thick and fast, the viewership monitor BARC has decided to take a breather as far publishing of  weekly ratings of the purveyors of news is concerned. This temporay cessation  could impact the overall industry – especially advertisers and those involved in the news business. More so because advertisers and agencies will not have access to the de facto ratings cuurrency that allows them to price the air time and TV spots they buy from the news channels.  

    The committee has shared its point of view on why it has taken such a step. Excerpts:-

    Why has BARC India taken the step of not reporting news channels? 

    In the light of the recent developments, the BARC board has proposed that its technical  committee (Tech Comm) review and augment the current standards of measuring  and reporting the data of niche genres, to improve their statistical robustness and to  and to significantly hamper the potential attempts of infiltrating the panel homes.  This exercise would cover all Hindi, regional, English news and business news channels  with immediate effect.  

    Therefore, starting with the ‘News Genre,’ BARC will cease publishing the weekly  individual ratings for news channels during the exercise. This exercise is expected to  take around eight to 12 weeks including validation and testing under the supervision of  BARCs TechComm. The monitoring service will continue to release weekly audience estimates for the  news genre by state and language. 

    Which genres will be affected by this change?  

    The decision will initially impact all Hindi, regional, English news and business news  broadcasters. BARC will continue to provide estimates for the overall news genre  every week by state and language.  

    For how long will the data not be available for news channels?  

    The BARC TechCom  will revisit the rule sets of niche genres to improve their  statistical robustness and to significantly hamper the potential attempts of infiltrating  the panel homes. Starting with the news genre, BARC would stop declaring the individual  channel ratings for news channels while this reworking of the rule sets is being done.  This exercise would take around eight to 12 weeks including validation and testing under the  TechComm’s supervision. BARC will keep its stakeholders updated as it  augments these processes.  

    Which data and analysis will not be possible or will not be available because of the withholding of ratings? 

    The withholding of ratings will, inter -alia, will lead to non – availability of the following  viewership variables for impacted channels: 
    • Impressions  
    • Daily reach  
    • Average Time Spent (ATS)  
    • Cumulative reach  
    • Rating % 

    Since these variables will not be available, analysis such as viewer movement and  behavioural track analysis will not be possible.  

    However, the above details will be available at a genre level.  

    Will BARC be collecting and processing data for impacted channels during  this period? Will the individual channel data be released post this period?  
    BARC will continue to collect and process data for the impacted channels. BARC’s TechComm  will advise a protocol for release of individual channel data,  post its work on niche channels.  

    Will playout data be collected during this period for the impacted  channels? 

    Yes, playout data will be collected for the impacted channels during this period. 

    Will Spot Trek service be impacted due to this withholding of ratings?  

    BARC will continue to confirm spot – related data to its Spot Trek subscribers.  There will be no impact on the Spot Trek service.  

    Are the numbers released by BARC inclusive of the impacted news  channels?  

    The data for news channels will still be included in the audience estimates for  aggregate such as total TV. It is only the audience estimates for the individual  channels that will be masked. 

    What data will be reported for the impacted news channels?  

    BARC will continue to release audience estimates for the overall news genre every  week by state and language. However, channel–wise data will not be released.  

    I am not a news channel. Why has my data been withheld?  

    Individual news channels audience estimates will not be reported. The genre  classification is determined by “Policy for Genre Classification of TV Channels” as last  updated in September 2019 and as updated on the BARC website. This classification is  updated on a quarterly basis.  

    As per the BARC policy on genre classification, a TV channel is classified as a news  channel, when more than 60 per cent of the TV Channel content for a given week averaged  across a calendar quarter from 6:00 Hrs. – 26:00 Hrs. consists of news and news- related  content. 

    Are genres other than news genres also going to be impacted?  

    The BARC TechComm will review and augment the current  standards of measuring and reporting the data of niche genres, to improve their  statistical robustness and to and to significantly hamper the potential attempts of  infiltrating the panel homes. 

  • BARC temporarily halts news channel ratings amid TRP row

    BARC temporarily halts news channel ratings amid TRP row

    KOLKATA: In the light of the recent developments, BARC board has proposed that its technical committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the  potential attempts of infiltrating the panel homes. This exercise would cover all Hindi, regional, English news and business news channels with immediate effect. 

    Therefore, starting with the ‘news genre,' BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around eight-twelve weeks including validation and testing under the supervision of BARCs TechComm. BARC will continue to release weekly audience estimates for the genre of news by state and language.

    BARC India board chairman Punit Goenka said: “Given the most recent developments, the BARC board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.

    BARC India CEO Sunil Lulla said: “We at BARC take our role in truthfully and faithfully reporting ‘what India watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose." He added: “Besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its code of conduct to address viewership malpractice."  

  • Reliance Big Synergy’s new comedy non-fiction series to air on Zee Punjabi

    Reliance Big Synergy’s new comedy non-fiction series to air on Zee Punjabi

    MUMBAI: Reliance Big Synergy’s new comedy non-fiction series Haasya Da Halla Payega Jaswinder Bhalla is all set to premiere on leading Punjabi GEC Zee Punjabi on 24 October.

    The family entertainment show will air on Saturdays and Sundays at 7 pm, and will be hosted by legendary Punjabi actor and comedian Jaswinder Bhalla. The series will also feature a range of artists including Mintu, Lucky, Nisha Bano, Gurpreet Bhangu and a spectacle of celebrity guests. It has been written by the renowned Manoj Sabharwal.

    Zee Punjabi business head Rahul Rao said, “The saying ‘laughter is the best medicine’ is all the more relevant in current times. Our endeavor with this show is to spread positivity and happiness in our viewers’ lives and with Jaswinder Bhalla at the helm, I am sure the audience is in for a fun ride.”

    Reliance Big Synergy CEO Rajiv Bakshi said, “We are committed to create home grown formats, alongside the global IPs, with the finest local talent and continue in our endeavor to bring the finest entertainment for the diverse range of audience in Hindi and regional languages on both OTT and television platforms. I am confident that the audience will enjoy our new series Haasya Da Halla Payega Jaswinder Bhalla and that it will further strengthen Zee Punjabi’s market leadership.”

    ZEEL west & premium channels north cluster head Amit Shah said, “With our consumer understanding and the innate ability to create magic with stories, our content offerings have been well received and much loved by viewers in the Punjab market. Reliance Big Synergy has been an ideal content partner for us in achieving this success, having given us two popular fiction series. We are confident that with their distinct strength in non-fiction, Haasya Da Halla Payega Jaswinder Bhalla will further strengthen our foothold in the market.”

    Over the years, Reliance Big Synergy has entertained millions of Indians through the highest rated and breakthrough non-fiction shows including Kaun Banega Crorepati, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa and more. It has also produced a range of fiction TV shows and web series in Hindi as well as regional languages.