ITV

Category: Viewership

  • BARC week 42: Zee TV bags second spot on pay platform

    BARC week 42: Zee TV bags second spot on pay platform

    MUMBAI: Zee TV displaced Colors to bag the second spot on pay platform in week 42 (Saturday 17 October 2020 to Friday 23 October 2020) of Broadcast Audience Research Council of India (BARC) data. Star Utsav has climbed up to fifth position in pay platform.

    Pay Platform

    On Pay platform Star Plus, Zee TV, Colors, Sony Sab, Star Utsav, Sony Entertainment Television, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 42 of BARC India ratings.

    Urban

    In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey,  Dangal, and Zee Anmol are in week 42 of BARC India ratings.

    Rural

    Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal,   Star Plus, Zee TV, Big Magic, Colors  and Sony Sab were the top ten channels in the rural market.

    Free Platform

    On the Free platform Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 42 of BARC India ratings.

  • Chrome DM week 42: Youth genre emerges as top gainer

    Chrome DM week 42: Youth genre emerges as top gainer

    NEW DELHI: Youth genre is the top gainer for week 42, 2020 of Chrome Data Analytics and Media data, with a strong growth of 4.01 per cent.

    In this genre, MTV has gained the highest OTS with 89.6 in the HSM excl < 1 market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Hindi movies genre has emerged as a close second on top gainers list with a growth of 0.94 per cent in the six metros market. In this category, B4U Kadak has gained the highest OTS with 93.8 per cent.

    Read more coverage on ChromeDM

    Among other genres, sports, kids, Hindi GEC, English GEC and religious have grown negligibly by 0.94, 0.69, 0.25, 0.20 and 0.19 per cent respectively.

  • TV18 Broadcast reports Rs 115 crore Q2 net profit

    TV18 Broadcast reports Rs 115 crore Q2 net profit

    NEW DELHI: TV18 Broadcast Ltd has reported a net profit of Rs 115 crores for the quarter ended 30 September 2020, up from Rs 46 crore in the same quarter in the previous year.

    The consolidated operating revenue for Q2 21 fell 10 per cent y-o-y and stood at Rs 1,013 crore against Rs 1,127 crore for the same period in Q2 20.

    However, the consolidated operating EBIDTA grew by 56 per cent y-o-y to Rs 164 crore in Q2 21 against Rs 105 crore for the same period last year. Step-jump in EBITDA margins for both news and entertainment to healthy levels and H1 operating margins highest in four years despite Covid2019 drag; continue to improve y-o-y.

    Ad-revenues have rebounded as economic activity resumed with the lifting of lockdowns. News business’ advertising has fully recovered, as viewership has settled at a higher level and entertainment recovery near-complete. However, the year-on-year revenue reduced to single-digits now.

    Subscription revenues showed resilience and domestic subscription revenue has continued to rise. TV connections in commercial establishments and some low-end connections saw a temporary dip due to the pandemic; but multi-TV home connections have picked up. Distribution tie-ups across TV and digital continued to expand but international subscription witnessed pandemic-related stress.

    Cost controls have been implemented since last financial year and were accelerated during the pandemic. Broad-based cost controls have been implemented across business lines, including renegotiation of contracts and reining-in all discretionary expenses. Working capital optimisation, a tight leash on debt, and softer interest rates has resulted in major savings in finance costs, boosting profitability.

    Media consumption has settled at a higher plane in the face of receding Covid2019 impact. TV viewership had spiked to 1.5x of its usual levels at the beginning of lockdown, but has now settled at 1.1x as the economy gets unlocked. Digital media engagement too has received a smart fillip, across both news and entertainment. News genre has reverted to contributing eight per cent of TV viewership, vs 15 per cent during lockdown. Pay-TV has clawed back its share from free-to-air channels, as entertainment programming is back in full-swing.

    TV18 chairman Adil Zainulbhai said, “TV18’s broadcasting businesses have recovered from the impact of the COVID-19 pandemic to a very large degree. Our proactive measures on cost-control have resulted in much-improved profitability across both news and entertainment, despite certain market segments still suffering from pressures due to the Coronavirus. We have ensured business continuity through rejigging processes, innovatively revived alternative revenue streams, and focusing on aligning content distribution strategy with market opportunity. As we head into the festive season, the underlying trends on both viewership and monetization are supportive.”

    News bouquet (20 channels) was #1 by reach and had 8.7 per cent news viewership market-share.

    Entertainment bouquet (Viacom18’s 34 channels + AETN18’s 2 infotainment channels) share of TV entertainment rose to 10.7 per cent from a low of 9.1 per cent in Q1. By and large, entertainment viewership has improved sharply, led by ramp-up of original content production and telecast which had been shuttered during lockdown. Ad monetization is fast catching-up, with increased volumes of advertising ahead of the festive season leading to improving yields as well. Hindi general entertainment has fully revived as national advertising has ramped-up, while regional entertainment is following with a lag.  

    In the digital segment, Voot witnessed a significant improvement in MAUs as fresh content resumed. It enjoys the most loyal audience amongst broadcaster-OTTs, with average daily time spent per viewer of 52 minutes. The scale-up of the advertising-led section is driving a reduction in gestation losses.

  • Editors Guild cautions Republic TV to not compromise on safety of journalists

    Editors Guild cautions Republic TV to not compromise on safety of journalists

    NEW DELHI: ARG Outlier Media owned Republic TV and its founder and editor-in-chief Arnab Goswami have been in the eye of a storm lately. Starting with the channel’s coverage of the Sushant Singh Rajput case to the recently unearthed TRP scam, Republic and its top honchos have been caught up in multiple accusations, FIRs, lawsuits and what not.

    Amid such a situation, the Editors Guild of India (EDI), a statutory body comprising of India’s leading current and former editors and journalists, has issued a statement expressing its concern at “the unedifying spectacle of hundreds of FIRs being filed against the journalists of Republic TV, which is under probe for allegedly manipulating the TRPs and spreading discontent against the Mumbai police.”

    EDI also urged the channel to behave responsibly and not compromise “the safety of its journalists”.  Stating that the body does not wish to influence the probe, it however called for an immediate end to the victimisation of journalists in the fraternity.

    The statement further referred to the case of late Sushant Singh Rajput and mentioned that the Right to Speech does not mean that one can spread ‘hate speech’.  Referring to the standoff between the Mumbai Police and TV channels, it said there is a need to maintain a balance between media freedom and the imperative to reside within the rule of law. “Republic TV’s high strung conduct during the unfortunate demise of the film actor also raises issues about media credibility and limits to reporting.”

    Read our coverage of the TRP scandal

    The guild went on to question the channels’ modus operandi of investigative journalism by bringing up the Bombay high court’s rejoinder – “Is this part of investigative journalism? Asking the public about their opinion on who should be arrested?”

    The body even went on to point to a channel (Republic TV in this case) to behave responsibly and not compromise on the safety of its journalists as well as hurt the credibility of the media.

    Mumbai police unearthed the TRP scam on 8 October and since then Republic TV and the law enforcement authorities have been at the loggerheads. They have repeatedly engaged in mud-slinging at each other and have even filed defamation suits against each other. The scam was uncovered earlier in October when the Broadcast Audience Research Council filed a complaint through Hansa Research Group, alleging that certain television channels were rigging TRP numbers.

     

     

    So far, the police has arrested several people in connection with the TRP scam including the owners of several channels – Box Cinema and Marathi channel Fakt Marathi.

  • Guest column: BARC is ‘Measure For Measure’, not ‘As You Like It’ (Sorry, Shakespeare)

    Guest column: BARC is ‘Measure For Measure’, not ‘As You Like It’ (Sorry, Shakespeare)

    MUMBAI: Nashik of the 1970s wasn’t the energetic city which you may have visited in recent years. It was a bucolic backwater to which retirees from Bombay’s (it was Bombay back then) Parsi and Bohri communities would gravitate. The pervasive pastoral stillness would be punctuated, infrequently, by the ponderous report of field guns from the Regiment of Artillery, still headquartered there, or the whiplash crack of the MiG-21s, test flying from the HAL Ozar plant, as they broke the sound barrier.

    A schoolboy, this schoolboy, in such a town had little fodder to satiate his keen appetite for the novel and interesting. What you, growing up in Delhi, Bombay or Bangalore, would have shrugged off with a dismissive wave, was a source of wonder and delight for him.

    Every once in a while, there would be a clutch of no more than three or four people walking purposefully along one of the main thoroughfares, one of them bearing a sturdy wooden tripod, topped off with rather elaborate apparatus. They would stop; the tripod unfolded and placed carefully, with a bloke checking a spirit level for the horizontal; caps taken off a little telescope which was the business end of the wondrous thing; and even as one of the team members scurried off into the distance with a pennant, the senior chap would begin to peer intently through the eyepiece of the telescope and start recording – I had no idea what – in his little notebook.

    If you still haven’t figured out what I allude to, it’s called a theodolite. Used by surveyors for creating detailed maps over large areas. In effect, the theodolite is really an instrument to measure length, which in this special case should correctly be labelled distance.

    Even as these wonders unfolded in the wide open spaces, our science teacher was instructing us about the centrality of measurement in the Physics lab. We were introduced to the metric and imperial systems and got a chance to use various instruments which enabled precise measurements, even of really small units. While everyone had a pocket ruler marked off in millimetres, any smaller length or width was beyond its abilities. The micrometre screw gauge was a near miraculous tool for a schoolboy. Who would have thought that one could measure the thickness of a sheet of paper? Or aluminium foil? And there it was, doing exactly that.

    I had learned, that quiet morning in a Deolali laboratory, that it was as important to measure the minuscule as it was to measure the colossal. A theodolite could measure the height of Mt Everest but it would be of little use if the task was to measure the diameter of a needle or a shirt length from a bolt of fine cotton. That measurement was not a one-size-fits-all activity.

    Sadly, four decades later, we are attempting to use a metre rule to measure a hair’s breadth.

    The BARC audience measurement system is designed to measure “What India Watches.” In an accurate analogy, the task involves measuring both the gargantuan (top Hindi entertainment channel with 1.3 billion impressions) and the minuscule (English news channel with 600,000 impressions). If the English news channel was the thickness of a typical sheet of paper, the Hindi entertainment channel would be thicker than four reams of 500 sheets each. Indeed, the entire English news genre with 2.7 million impressions would amount to just over four sheets, against over 2,000 for the single Hindi entertainment channel.

    Read more news on BARC

    You should be able to see, now, that BARC’s measurement is already able to span the range of measurements from a virtual micrometre gauge to a virtual metre rule. People who complain that BARC is unequal to its assigned task should know that this is quite unlike anything that similar systems in other jurisdictions are designed to do.

    Consider a tiny market like Serbia, population seven million, which Nielsen Audience Measurement (Serbia) tracks with 880 metered homes. For comparison, Hyderabad, India’s fourth most populous urban agglomeration, is about seven million too. Serbia has 120 metered homes per million population. At a similar metering density, BARC would have to metre over 56,000 metered homes only for urban India (population 471 million).

    Unfortunately, this would not be terribly helpful. Here’s why. Indians currently watch about 250 minutes of TV per day, with a standard deviation of 15 minutes. The standard error of this number, at 160,000 respondents in the panel, is two seconds. If the sample was to double, this would shrink to 1.7 seconds.

    The non-intuitive thing about statistical sampling is this. A doubling of the sample, from its current level, would yield a mere 15 per cent improvement in accuracy. On a number which is already incredibly accurate.

    Ask yourself. Are you a citizen of 185 Serbias? Or ONE INDIA?

    The author is principal at Provocateur Advisory. The opinions expressed here are his own and Indiantelevision.com may not subscribe to them.

  • How TV channels celebrated Dussehra and Durga Puja

    How TV channels celebrated Dussehra and Durga Puja

    MUMBAI: Festivals bring joy and happiness in our lives. The season of Dussehra and Durga Puja, which marks the victory of good over evil, is one of the most auspicious periods of the year. In these tough times when festivals cannot be a grand celebration, channels have taken up an aggressive stance, churning out a great amount of content to maximise viewership during the festive season.

    Indiantelevision.com brings you a compilation of some of the finest television shows that will be aired on the top TV channels during the Durga Puja-Diwali period:

    Dangal TV

    Hindi GEC Dangal TV has brought back the revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.

    Launched on 5 October 2020, the channel timed it as the countdown for a special programming line-up for Dussehra and termed the show as – Saar Ramayan Ka – Mahagatha 21 Dino Mein. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.

     

     

    Sony Aath

    Sony Aath is trying to dial up the celebrations with a slew of fresh programming. As part of Sunday Funday, the most popular slot on the channel, it will air special Durga Puja-themed episodes of hit family shows – Gopal Bhar, Nut Boltu and NIX. Along with the the recent premiere of new show Baalveer during this festive season, the channel’s also lined up six Honey Bunny movies.

    Colors Bangla

    While this year, pujo will be different, what will not change is the zest for amongst Bengalis for the festival. On Colors Bangla, Sree Sree Sarodiya Durga Pujo will air at 10 am and provide viewers with a spiritual experience by showcasing the various rituals associated with pujo. Golpe Gaane Pujor Adda, a programme with singers and actors entertaining the viewers with popular music and memories, will air at 5 pm. Presented by Hellman’s Mayonnaise and powered by Brooke Bond Red Label, both these shows aim at celebrating the fervour of Durga Puja.

    Keeping in mind the movie lovers and the channel’s wide repertoire of 200+ Bangla titles; Colors Bangla has dedicated each day of the pujo to a superstar – from saptami being dedicated to fans of Jeet to ashtami being earmarked for Mithun Chakrabarty.

     

     

    Zee Bioskope

    With the onset of Navratri and Durga Puja festivities, Zee Bioskope has launched a special movie festival titled — Naari Ek Roop Anek. The channel has lined up an array of movies that aired from 19-24 October.

    This week-long celebration will conclude on the occasion of Dussehra with the world television premiere of the Bhojpuri blockbuster Kahani Kismat Ke on 25 October at 6 pm. The movie’s star cast features Arvind Akela Kallu along with Viraj Bhatt and Subhi Sharma. 

    Colors Marathi

    Colors Marathi is all set to treat its viewers during the festive season with the debut of two new shows.

    Sukhi Mansacha Sadara will launch on 25 October with a special episode and will air every Monday to Saturday at 9:30 pm. This will be followed by the second new show on 11 November, titled Chandra Ahe Sakshila. To celebrate Dussehra, the channel has come up with Aaj Kay Special.

     

     

    Colors Tamil

    Colors Tamil has launched an all new mini-series, Nalam Tharum Navarathri. It features orator-author Sumathi Sri sharing facts and interesting stories about the rituals followed throughout the nine-days of the Navarathri festival in Tamil Nadu. The series will air from 17 October to 26 October 2020, at 7:30 am, and each episode will take the audience on a divine journey by unearthing legends about the nine forms of Goddess Devi.

     

     

    Big Ganga

    The channel welcomed the festive season by introducing Bhojpuri dandiya show Ding Dong Dandiya. Regarded as the first Navratra original in the region, it is slated to telecast for nine-days from 17 October, at 5 pm, and culminate on 25 October 2020. It also had the first of its kind Jagrata line-up on ashtami. This will be followed by a month-long festive line-up of many other category firsts.

    Featuring the biggest celebrities and musicians of Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home.

    Colors TV

    Focusing on the special days including Navratri and Dussehra, Karva Chauth and Diwali, the festive special Shandaar Ravivaar will be hosted by the comic duo Bharti Singh and Harsh Limbachiyaa starting 25 October, 12pm on Colors. Joining the festivities and performing some interesting acts and gags will be the lead actors of the Colors shows Barrister Babu, Choti Sarrdaarni, Ishq Mein Marjaawan, Pinjara and Shakti.. Astitva Ke Ehsaas Kii.

     

     

  • Reliance rolls back salary cuts for Viacom18

    Reliance rolls back salary cuts for Viacom18

    The Covid2019 pandemic forced several organisations to go for salary cuts across the board. The management at Reliance Industries (RIL) also opted for pay deduction at all levels across Viacom18 in April 2020. However, in a positive development, RIL has rolled back the salary cuts at Viacom18 and the employees will be offered their deducted salaries as arrears in the coming months.

    Starting this month, employees will receive their full salaries along with the arrears.  

    Sources close to the development confirmed the news.

    Reports also suggest that Reliance has done the same for its other divisions such as hydrocarbons, oil and technology. It is even offering a bonus to its employees for being with the brand in the last few months.

    At the broadcaster level, the channels are now working towards restoring full salary of their staff owing to an improvement in advertising spends. They are slowly suspending the voluntary pay cuts and releasing the pending performance bonuses. Media reports say that Star had already ended the voluntary pay cuts and Zee will be releasing the pending variable pay in October.

  • TV will grow, but digital is where the money’s at: SPNI’s NP Singh

    TV will grow, but digital is where the money’s at: SPNI’s NP Singh

    MUMBAI: Sony Pictures Networks India MD and CEO NP Singh has always believed in looking on the bright side. After the network lost the IPL media rights to arch rival Star Sports, Singh claimed they were better off and more profitable without the league. When the Covid2019 pandemic struck, he was optimistic that the nationwide lockdown would boost viewership. By now, it's evident that both his projections were bang on the money. While Star reported a loss of Rs 1,216 crore in FY2018-19, Sony stayed in the green. And in the last few months, the broadcaster's digital and cable businesses have clocked a significant surge in engagement.

    Now, as Sony Entertainment celebrates 25 years in India, Singh talked about the organisation's journey, his vision going forward, and the challenges that lie ahead at the ‘visionary talks’ series hosted by Governance Now MD Kailashnath Adhikari.

    Currently, the thing that sparks the most joy for Singh is the success of Scam 1992, SonyLiv’s tentpole show that has proved to be a gamechanger for the streaming platform.
    On the back of Scam 1992, the platform has seen an uptick in the number of paid subscribers, said Singh. And because it was SPN’s own production house Studio NXT which produced the series, this success tastes all the more sweeter to him.

    Singh highlighted that apart from working on premium originals, the platform is working towards bringing in live sports content. SonyLiv currently streams the UEFA Champions League and UEFA Europa League. It also recently finalised the India tour of Australia, beginning 27 November. In addition to this, the OTT platform has a slew of global content line-up.

    When asked about SonyLiv’s revenue model, whether it will be a subscription-based or hybrid model (AVOD vs SVOD), Singh explained that the network’s primary focus is to deliver a subscription-driven platform that also offers AVOD content. Said he: “After the relaunch (in May 2020) we have introduced a premium plan of Rs 999 for one year. It is completely SVOD and has all the content that we can offer to subscribers. We have also brought out two new annual subscription plans – Liv special and Liv special+ which are priced at Rs 199 and Rs 399 respectively. The plan offers access to all shows at the same time as TV, downloading of episodes, and live sports preview up to 10 minutes. It is completely AVOD. So, yes we are sharply focusing on both SVOD and AVOD models.”

    During the conversation, Singh shed light on how the media and entertainment sector is coping with the disruption caused by the pandemic. With the unlock phase the sector is beginning to see early signs of economic revival. As far as the network is concerned, he stated that SPNI’s ad-revenues have reverted to the pre-Covid2019 levels.

    Further, Singh was confident that the festive season will provide additional impetus to the M&E sector, with many traditional and new categories like ed-tech and online gaming freely wielding their advertising budgets.
     
    However, the pandemic was not without its setbacks for the broadcast industry. Several niche TV channels have shut down. Monetisation has also been an issue. While it’s good to be an optimist, it’s equally important to take cognisance of the current environment, said Singh. “Sony had shut down channels even before the pandemic started, because I believe in observing strong fiscal discipline. We at SPN take very measured risks and we always keep an eye on ROI. So, we have invested where we have seen strong strategic and economic value, and at the same time we have exited from properties and channels which appeared unviable in the long run.”

    When it comes to the overall market, Singh mentioned that the television industry will continue to grow but not at the same pace as it used to. Content consumption is up and viewers are evolving rapidly. The sign of the times is the paradigm shift from TV to digital – with creators and broadcasters also moving to where the audience is.

    Given this scenario, there is a possibility that the content budget for TV will shrink or be diverted to creating content for streaming platforms. Singh, however, contended that ever since the network positioned itself as a content company three years ago, it aims to create high quality content across segments. “I believe that consumer needs will define the content strategy for each segment. It will help us to find the budget for that segment. I don’t think our budget for TV content will dwindle but we will be seeing huge investments in OTT.”

    Singh, who has frequently aired his concerns regarding the NTO, emphasised that a stable and consistent regulatory regime is necessary for the media and entertainment industry to recover. Further disruptive changes in regulations would be inimical to the sector as it tries to find its feet in the new normal. But even as the NTO case is up in the air, Singh is doing what he’s good at – hoping for the best while preparing for the worst.

  • BARC week 41: Colors retains second spot on pay platform & urban market

    BARC week 41: Colors retains second spot on pay platform & urban market

    MUMBAI: Zee TV displaced Sony Sab to bag the third spot on pay platform in week 41 (Saturday 10 October 2020 to Friday 16 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television climbed up to fifth position in pay platform. Sony Sab secured fourth spot on pay platform and urban market.

    Pay Platform

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    On pay platform, Star Plus, Colors, Zee TV, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 41 of BARC India ratings.

    Urban 

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    In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey,  Dangal, and Zee Anmol in week 41 of BARC India ratings.

    Rural

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    Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.

    Free Platform

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    On the Free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 41 of BARC India ratings.

  • BARC week 41: Amazon and Flipkart lead top brands list

    BARC week 41: Amazon and Flipkart lead top brands list

    NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020.

    The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 41 of 2020. 

    Top Advertisers: –

    Hindustan Unilever continued to be the biggest advertiser this week also with 273549 impressions. It was followed by Reckitt Benckiser India which ranked second with 156461 ad generations.

    ITC Ltd this time bagged the third rank with 58389 ad impressions. In a first, Amazon Online India secured the fourth spot with 55443 ad impressions. Godrej Consumer Products and Cadbury India secured fifth and sixth place with 39623 and 38243 ad impressions respectively.

    Other top brands in the pecking order were as follows: Flipkart.com, Procter and Gamble, Colgate Palmolive India Ltd and Wipro.

    Top Brands:

    This week Amazon.in leads the chart with 36794 ad impressions, followed by Flipkart.com at the second spot with 32969 ad views.

    Last week’s top ranker Dettol Antiseptic Liquid slid down to the third position with 25456 ad insertions.

    The fourth and fifth spots were acquired by Lizol and Dettol Toilets Soaps with 19381 and 18675 ad insertions respectively.

    Surf Excel easy wash bagged the sixth spot with 16947 ad views.

    Other top brands in the pecking order were as follows: Glow & Lovely, Whitehat Jr, Myntra.com, Lux Toilet Soap.