MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period 26 December and 1 January 2021.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 48 of 2020.
Top Advertisers:
Hindustan Unilever continued to be the biggest advertiser this week also with 242964 insertions.
It was followed by Reckitt Benckiser India, which ranked second with 177116 ad generations.
ITC bagged the third rank this time with 54474 ad AMA. P&G came in fourth with 40616 ad insertions.
Ponds India and Cadbury secured fifth and sixth place with 40146 and 40139 ad views respectively.
Other top brands in the pecking order were as follows: Ponds India, Godrej Consumer Products, Britannia, and Lakme.
Top Brands:
This week Lizol led the chart with 26663 ad impressions, followed by Lalithaa Jewellery with 15614 ad views. Glow and Lovely secured the third position with 14570 ad insertions.
The fourth and fifth spots were acquired by Harpic Bathroom Cleaner and Harpic Power Plus with 14279 and 13563 ad AMA.
Dettol Toilet Soap bagged the sixth spot with 13370 ad views.
Other top brands in the pecking order were as follows: Dettol Liquid Soap, WhiteHat Jr, Dettol Disinfectant Spray, and Dettol & Moms Soap.
NEW DELHI: The new year has started on a happy note for Nippon TV, Japan’s leading multi-platform entertainment powerhouse. The channel has won the annual individual ratings Triple Crown title for 2020, emerging as individual ratings champion in the all day, prime time, and golden times categories.
This is the tenth consecutive year in which Nippon TV has earned the title. A new system was implemented this year, which measured individual ratings rather than the household ratings as was done previously. “Due to the spread of Covid2019, 2020 was the year in which we continually considered the question, ‘What can TV do for people now?’ Apart from providing fast and accurate news and information programmes, we took upon unprecedented challenges,” said Yoshinobu Kosugi, representative director, president, and executive operating officer, thanking viewers who supported the shows.
Kosugi said one such challenging decision was broadcasting entertainment shows during the ‘new normal’, including the 43rd season of 24-Hour Television. The goal was to provide wholesome entertainment programmes to give people hope and energy, while taking all possible measures to prevent the spread of the virus.
“In 2021, we hope for your continued support as Nippon TV rises to the challenge of offering more high-quality content across multiple platforms that include our linear, BS (broadcasting satellite), and CS (communications satellite) channels, as well as Hulu in Japan and our other digital streaming services,” he added.
Nippon TV is credited for producing the Emmy Award-winning Dragons' Den/Shark Tank, a globally successful business show format that has more than 40 versions in 186 territories across all continents of the world. Following closely are the successes of scripted formats Mother and Woman – My Life for My Children, whose Turkish versions have become megahits that have gone on to air in more than 40 territories around the world, a first for a format from Japan.
MUMBAI: Star Plus, Colors and Sony Sab continued to remain in the top three channels on both pay platform and urban market in week 51 (Saturday 19 December 2020 to Friday 25 December 2020) of Broadcast Audience Research Council of India (BARC) data. For the second week running, &TV was at number 10 on pay platform.
Pay Platform
In week 51 of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors, Sony Sab, Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.
Urban Market
In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey, and Star Bharat in week 51 of BARC India ratings.
Rural Market
Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 51 of BARC India ratings.
Free Platform
On the free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Madhya Pradesh were the top ten channels in week 51 of BARC India ratings.
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 19 December and 25 December 2020.
The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week 51 of 2020.
Top Advertisers:
Hindustan Unilever continued to be the biggest advertiser this week also with 217887 insertions.
It was followed by Reckitt Benckiser India, which ranked second with 181461 ad generations.
ITC bagged the third rank this time with 61328 ad AMA. Cadbury came in fourth with 45672 ad insertions.
P&G India and Colgate secured fifth and sixth place with 35483 and 34174 ad views.
Other top brands in the pecking order were as follows: Ponds India, Godrej Consumer Products, Britannia, and Lakme.
Top Brands:
This week Lizol led the chart with 23297 ad impressions, followed by Lalithaa Jewellery with 19550 ad views. Mynta secured the third position with 17712 ad insertions.
The fourth and fifth spots were acquired by Dettol Liquid Soap and Dettol Toilet Soaps with 15472 and 15403 ad AMA.
Jio Post Paid bagged the sixth spot with 13925 ad views.
Other top brands in the pecking order were as follows: Harpic Power Plus 10X Max Clean, Dettol Antiseptic Liquid, WhiteHat Jr, and Harpic Power Plus/Bathroom Cleaner.
NEW DELHI: Religious genre is the top gainer for week 51, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.6 per cent.
In this category, Sanskar has gained the highest OTS with 98.3 per cent. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, the Hindi movies genre has emerged a close second on the top gainers list with a marginal growth of 0.4 per cent in the all India market. In this genre, B4U Kadak has gained the highest OTS with 93.3 per cent.
NEW DELHI: Two months after the alleged TRP scam was busted by the Mumbai police, the department, in yet another sensational conference on Friday, claimed that a third party-conducted, Broadcast Audience Research Council (BARC)-commissioned audit report of the ratings agency has confirmed that TRPs were manipulated under the previous management.
The report which was received by BARC in July was handed over to the Mumbai police last week, as stated by joint commissioner of police (crime) Milind Bharambe. The report, from May 2017 to November 2019, shows that TRPs of English and Telugu news channels had been tampered with.
The forensic audit was commissioned after new management took over at BARC in January this year and received whistle blower complaints, he added.
“BARC had received the report in July this year. The report said from a period of mid- 2017 to -November 2019 TRPs of English and Telugu news channels td. It showed that TRPs of channels like Times Now had been reduced so that Republic would appear to be no. 1 by analysing selectively,” Bharambe highlighted.
The report, he added, says that ratings appeared to have been pre-decided and accordingly data was manipulated using three methodologies: the outlier method, meta rule and channel audience control. It further revealed incriminating chats and emails between senior BARC officials the police said. Times Now which was on number 1 and was shown to be at No 2, and Republic as No1.
Bharambe says that tbe BARC audit vindicates what the police has been claiming all along about Republic being involved in fixing the ratings.
Republic TV has once again rebutted the claims and called the press conference “bogus” and their claims “laughable.”
In related news, BARC former CEO Partha Dasgupta was arrested by Mumbai Police and was sent to custody till 28 December. Before Dasgupta, former BARC COO Romil Ramgarhia and Republic Media Network CEO Vikas Khanchandan were also arrested in the case. While Ramgarhia was released on Thursday, Khanchandani was granted bail on 16 December.
MUMBAI: As children, Santa Claus was very real for us. Even if he sat under a fake Christmas tree in an Akbarally’s department store in Mumbai, with padding under his suit to give him that potbelly, and rouge on his cheeks, and a false snow white beard, which jiggled every time he said ‘Ho! Ho! Merry Christmas.’ For us, it was exciting to see other children big-eyed, nervous, eager smiles on their faces, as they waited their turn to get to Santa. Father Christmas, as he’s known in English folklore, embodies the very spirit of the season: that of love and giving.
The world overall – and our media and entertainment industry –needs a lot of loving and giving this year. Bruised and battered by the Covid2019 induced lockdowns in various states, and countries, it is celebrating Christmas with severe restrictions in place. A new mutant strain of the SARS CoV2 virus that has popped up in the UK has made governments in almost every nation jittery. Curfews, various levels of lockdowns, and border closures have been re-imposed, once again choking the breath out of any economic revival that could have happened.
Fear is very much prevalent all around. The season to be jolly appears to be pretty un-jolly. Christmas is going to be cold – really cold, without the warm emotions the season brings.
The good news is that various vaccines are going to be available on a massive scale. But we don’t know clearly how long they will be effective; and how much time it will be before every one of us gets a jab.
The good news is that jolly old Santa is still around. And if he is listening – which we are sure he is – we’d like him to shower the world with oodles of good gifts and tidings this Christmas 2020. Here’s a wish list from us at Indiantelevision.com for the world and the media and entertainment industry:
· Miraculously, as if by sleight of hand or an act of God, the SARS CoV2 virus loses its potency, and does no harm to any human being. Yes, we cannot bring back the ones we have lost. But we can definitely do with knowing that we will lose no more and that we are free to go where we want to without terror coursing through our veins.
· Now if that is not possible, ensure that the vaccines miraculously provide a permanent defence against the dratted bug and that with one fell stroke, every human being on this planet gets an injection. For that, the pharma companies and governments will have to be sensible, honest and get their acts together super quick.
· The world we live in is a beautiful place. The lockdowns enabled us to see it for its beauty without the horrors and synthetic creations of mankind damaging it. Governments the world over and earth’s denizens need to remember this for eternity. Natural rather than artificial needs to be the mantra, if we want our future generations to enjoy it.
· The economic engine needs to start chugging and gain momentum. Money, the magical fuel, needs to flow smoothly to enable this to take place.
· Consumer sentiment needs to turn around from being cautious and hoarding to one which is open to spending and living life to its fullest.
· For the media and entertainment industries, this means that brands will be willing to spend to get king and queen consumer to buy them.
· Result: the print, television, OTT, cinema industries will serve as a good medium to induce consumers to make purchases through persuasive communications in the form of advertising and TVCs.
· Net outcome: the red ink on the balance sheets of many a company will steadily turn to black.
· The content that is pumped out on TV, cinemas, and OTT platforms is innovative and attracts sticky eyeballs, stickier than ever before.
· Let new talent in every sphere of entertainment get a chance to flower, to showcase his or her skills.
· Let inclusiveness be real, and be put into practice in day to day work: alternate sexualities, genders, differently-abled and folks from every caste and creed truly be given equal opportunity.
This is our bucket list of what we would like Rudolf the red-nosed reindeer and his boss to bring us this year. It’s by no means comprehensive; it may not even be apt, but it is the message we are sending out to the universe; hopefully it will reciprocate in full measure.
We would love you to share your wish list for Santa too. Do it. It can be fun. Please post in the comments below.
MUMBAI: Sony Sab has regained its position by replacing Zee TV on the third spot on pay platform in week 50 (Saturday 12 December 2020 to Friday 18 December 2020) of Broadcast Audience Research Council of India (BARC) data. For the first time in many weeks, &TV has made it into the list of top ten channels on pay platform. Star Plus, Colors and Sony Sab have continued to remain top three channels on both pay platform and urban market.
Pay Platform
In week 50 of BARC India ratings, top ten channels on pay platform were Star Plus, Colors, Sony Sab, Zee TV, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.
Urban
In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey, and Star Bharat in week 50 of BARC India ratings.
Rural Market
Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Colors and Big Magic were the top ten channels in the rural market in week 50 of BARC India ratings.
Free Platform
On the free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels in week 50 of BARC India ratings.
MUMBAI: Consumers’ viewing habits are changing, and it’s landed a clear impact on the overall broadcast sector. Despite the challenges posed by the Covid2019 pandemic and other setbacks, broadcasters are seeing virtue in launching new channels. Even during the lockdown, people turned to television to keep themselves engaged and entertained, with BARC reporting a 43 per cent increase in India's TV viewership during this period, compared to the pre-Covid2019 figures.
The rise in TV consumption signifies viewers’ appetite for content – and clearly, the time is ripe to green-flag new channels catering to different tastes and smaller sub-segments across geographies. Let’s have a look at all the new channels that arrived on the idiot box in 2020.
ZeeL
ZeeL’s first lifestyle channel Zee Zest started airing 1 October 2020. The channel presents content that is a perfect encapsulation of food, travel, lifestyle, home improvement, wellness, culture, and DIY. Zee Zest brings some original shows like 100% South Indian, India’s 50 Best Dishes, Ghar Sa Yummy – Swaad Familywala, Food Veda, and Meetha toh Banta Hai. Also in the pipeline are popular global shows making their debut in India, such as Anthony Bourdain Parts Unknown Season 5, Jaime: Keep Cooking & Carry On, Far Flung with Gary Mehigan, MasterChef Australia – Season 9, MasterChef USA Junior Season 5, and more programmes across various genres.
Hopping towards a wonderland of delicious experiences, the junior chefs have signed up for an adventurous and a fun filled ride!
Are you ready to join?
The broadcaster forayed into the regional music space with the launch of its Marathi music channel – Zee Vajwa. It will offer 3,000+ playlists, and also have a non-fiction show in the comedy genre, a category first. The network has already captured 57 per cent viewership share in Maharashtra with Zee Marathi, Zee Yuva and Zee Talkies.
ZeeL chief consumer officer Prathyusha Agarwal said, “With Zee Vajwa, we identified a need gap in the lifestyle genre to serve a holistic entertainment experience to the focused Sec A target audience. These viewers seek experiences from around the world but from the comfort of their own homes. That’s where Zee Zest seamlessly comes in, with diverse lifestyle content themes such as wellness, travel, lifestyle, food, home improvement, and culture.”
Another offering, Zee Thirai was launched on 19 January 2020. The channel offers the latest blockbuster Kollywood movies and premieres.
Agarwal stated that all of Zeel’s new launches not only established themselves strongly in their respective markets but also aided market growth. Zee Punjabi captured a third of the viewership pie in the first four weeks of its debut, and consumption of Punjabi language content grew by 23 per cent compared to the one per cent growth in total TV viewership in Punjab/Chandigarh. Even during the lockdown, Zee Punjabi capitalised on the surge in demand for content as viewership grew by nearly 60 per cent (BARC data: weeks 12-15). The network’s new movie channels – Zee Biskope, Zee Picchar and Zee Thirai – captured a significant share in the movie genre, which rose by 28-29 per cent in a growing TV pie. (BARC data: weeks 12-15).
Enterr10 Television Network
The network expanded its footprint in south India with Dangal Kannada, close on the heels of its Bhojpuri offering, Enterr10 Rangeela.
Dangal Kannada underlines the network’s aggressive expansion into the growing regional broadcast entertainment space. Armed with dubbed versions of shows such as Ramayan, Mere Sai, Phir Laut Aayi Naagin,Tenali Rama, etc, the channel started airing from 30 September. Kannada film and TV actress Hariprriya is the brand ambassador for the channel and plays an integral part in its marketing campaigns.
After Bhojpuri Cinema, Enterr10 Rangeela is the network’s second offering for Bhojpuri audiences. The channel has launched a strong mix of fiction and non-fiction content ranging across series and reality shows, awards, and blockbuster films and world television premieres. Ramayan (Bhojpuri) is the channel’s launch pad serial.
Star Vijay, owned by Disney-Star, came out with Tamil music channel Vijay Music. Priced at Re 1 per month, Vijay Music hopes to compete with other channels in the segment such as Raj Television Network’s Raj Musix, Sun Network’s Sun Music, Jaya TV Network’s Jaya MAX.
Star India has also postponed the launch of three new channels, Star Movies Select, Star Sports 3 HD, and Disney Channel HD. It is also rebranding Movies OK as Star Gold 2. It has not provided a new date of release.
The broadcaster has decided to add Star Movies Select to cater the audiences in standard definition (SD) category as a premiere movies channel, in addition to Star Movies Select HD (high definition).
To give larger-than-life experience to customers, the broadcaster will offer Star Sports 3 HD at a price of Rs 5 per month, in addition to existing Star Sports 3 in the SD category. Meanwhile, it plans to launch a second HD kids’ channel, Disney Channel HD, that will cost around Rs 10 per month.
With the revamping of Movies OK to Star Gold 2, the broadcaster will end the ‘OK’ branding. Previously, it had renamed the Life OK channel to Star Bharat. Star Gold 2’s SD version will cost Rs 2 per month, while for its HD variant customers will need to shell out Rs 5 per month.
DD Free Dish
The state broadcaster run free-to-air DTH platform DD Free Dish added three new channels – ANB News, Aryan TV National, and News India 24×7 hese channels won the bid during the forty seventh e-auctions held on 26 August. They are allotted slots for the period between 1 September 2020 to 31 March 2021.
All three channels have a presence on other DTH platforms and fall under the news category – ANB News is a Punjab-based Hindi news channel, Aryan TV National caters primarily to Bihar, and News India 24×7 is a Hindi news channel focused on Rajasthan.
Tata Sky
In a move to further strengthen its regional slate, the DTH operator launched Tata Sky Malayalam Cinema, for which it joined forces with leading Malayali GEC Asianet.
Tata Sky Malayalam Cinema offers an uninterrupted movie-viewing experience to film enthusiasts, across the content spectrum – action, romance, drama, and comedy on television. The service will showcase the biggest blockbusters of Mollywood with exclusive movie premieres before television. The channel is now available to all subscribers on #1805 (SD) at a minimal cost of Rs 1.5 per day. With this, Tata Sky has regional cinema offerings in all four major south Indian languages – Tata Sky Telugu Cinema, Tata Sky Tamil Cinema, Tata Sky Kannada Cinema, and now Tata Sky Malayalam Cinema.
In10 Media Network
The network recently ventured into the kids’ entertainment space on Children’s Day with a new premium Hindi channel, Gubbare — Masti Ke Phuwarre. The current programming includes a mix of Indian animation such as Appu – The Yogic Elephant, Love U Ganesha, Chhota Hatim and Seven Monsters, and has introduced Billa Jasoos, Marcus Khiladi, My Bhoot Friends, Leo and Tig, The Dabangg Girls, Atchoo to Indian audiences on the channel. Apart from cartoon shows, animated movies are telecast on weekends. Gubbare, a pay channel, is available on all major DTH and cable operators across India.
In10 Media Network MD Aditya Pittie shared that the network is focused on building scalable businesses and strategically expanding its footprint in the industry. He added, “In our country, television continues to be a primary viewing platform for kids’ entertainment among most households.”
Prior to this, the IN10 Media Network launched its first regional movie channel – Filamchi – Filman Ka Laalchi, a 24×7 linear broadcast channel for Bhojpuri cinema fans across the country. With an extensive collection of over 250 Bhojpuri blockbusters, the channel is available on DD FreeDish and will soon be accessible across all major cable operators and platforms.
Shemaroo Entertainment Media Network
On 1 May 2020, Shemaroo Entertainment Media Network launched Hindi GEC Shemaroo TV. CEO Hiren Gada mentioned that the network is always keen to experiment and set milestones in the media and entertainment space. With this industry-first initiative allowing viewers to tune into Shemaroo TV live on Facebook, Gada hopes to reach out to a new and wider set of audience and offer content that they would like to watch and enjoy in their free time.
Other channels that debuted in 2020 include Fun TV, Blue (Naaptol), Satya Movies, Surya Cinema, BDM Bhojpuri, Surya Bhojpuri, 9X Jalwa, Maha Punjabi, C7 and Lord Budhha TV.
NEW DELHI: Sports is the top gainer for week 50, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.16 per cent.
In this category, DD Sports has gained the highest OTS with 97 per cent in All India 1 lakh + market. OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, the religious genre has emerged as a close second on the top gainers list with a marginal growth of 0.12 per cent in the all India market. In this genre, Sanskar has gained the highest OTS with 97.3 per cent.
