ITV

Category: Viewership

  • TV ad volumes in January ’22 up 32% compared to January ’20: Report

    TV ad volumes in January ’22 up 32% compared to January ’20: Report

    Mumbai: TV ad volumes in January this year were 32 per cent higher than January 2020, however, it was marginally lower than January 2021 levels. The number of advertisers in January 2022 stood at 2,670 which was lower than 3,020 advertisers who had appeared in January 2020, according to TAM adex data. Similarly, there were fewer brands and categories visible on TV, the data revealed.

    According to the report, there were over 170 growing categories present in January 2022 compared to January 2021 out of which the fastest was the tea category which saw a growth of 61 per cent followed by e-commerce – education at 57 per cent. E-commerce – media/entertainment/social media, chocolates, wafer chips, cement, coaching centre, cars, e-commerce – gaming, e-commerce – wallets were among the top ten fastest-growing categories.

    The top advertisers on TV were Hindustan Unilever Ltd (HUL), Reckitt Benckiser, Brooke Bond Lipton India, Ponds India, Cadburys India, ITC, Godrej Consumer Products, Procter and Gamble, Amazon Online India, and Colgate Palmolive India. The top ten advertisers comprised 38 per cent of total TV ad volumes in January and Amazon Online India was a new entrant in the rankings.  

    Seven of the top 10 brands belonged to HUL (two brands) and Reckitt Benckiser (five brands) along with Tata Play, Ultratech Cement, and Asian Paints Apex Ultima Protek.

    There were more than 1.5K exclusive advertisers and more than 30 exclusive categories in January 2022 i.e., advertisers and categories that were present in January 2022 but not in January 2021. 

    Kia Motors was the top exclusive advertiser followed by Dell Computer. Commercial vehicles topped among the exclusive categories followed by baby food.

  • Hindi movie channel Dhinchaak renamed as Goldmines Movies

    Hindi movie channel Dhinchaak renamed as Goldmines Movies

    Mumbai:  Goldmines Telefilms’ Hindi movie channel Dhinchaak has been renamed as Goldmines Movies.

    The channel also announced its upcoming programming including the films “Ala Vaikunthapuramuloo,” “Annaathe,” “Viswasam,” “Vinaya Vidheya Rama,” “Sarkaru Vaari Paata,” “Sarkar,” “Bigil,” “Rangasthalam,” “Mersal,” “Maharshi,” “Sarileru Neekevvaru,” “Pushpa: The Rise,” and “Disco Raja” in a promo released on Saturday.

    Goldmines Telefilms launched Dhinchaak channel in May 2020 on Prasar Bharati’s free DTH platform DD Free Dish. The channel aired Hindi dubbed versions of popular South Indian films. The films are dubbed by the company.

    Since its launch on DD Free Dish, Dhinchaak went on to become the leading Hindi movies channel in the overall Hindi-speaking market (Urban plus Rural) as well as the rural market. The channel reached 70+ GRPs at the end of September 2020. The movie channel has a library of 2000 plus blockbuster films.

    “We are renaming ‘Dhinchaak’ to ‘Goldmines Movies’ (further to be changed to ‘Goldmines’ on receipt of MIB approval),” said Goldmines Telefilms CEO Joy Chakraborthy. “The programming, scheduling, and placement of the channels across MSOs and DTH operators would remain the same. Even the frequency of uploading and downloading from planetcast (up-linking partner) would remain the same.”

    Goldmines Telefilms goes big with Dhinchaak, aims to cover 90% HSM market  

    He added, “Barc/Yumi as a principal will now record Goldmines Movies as a new channel. There will be no ratings measurement from 26 March to 1 April (week 13). Hence there will be no data available for week 13 for Dhinchaak/Goldmines Movies. Our channel Goldmines Movies ratings for the period of 2-9 April will be released on 14 April i.e., week 14 and thereafter.”

  • Star Maa maintains lead in week 11: Barc

    Star Maa maintains lead in week 11: Barc

    Mumbai: Star Maa maintained its lead over the All India and South markets for the second consecutive week as per Barc data for the period of 12 to 18 March 2022. The Telugu GEC had replaced Sun TV from the top position in these markets in week 10. In week 11, it garnered average ratings of 2772.45 (All India, 2+) and 2705.83 (South, 2+).

    Sun TV was second with 2446.61 AMA, while Star Plus finished third at 2324.76.

    Star Utsav, Dhinchaak, Sony SAB, Star Vijay, Dangal, Star Pravah and Sony Pal grabbed the remaining slots.

    Sun TV maintained its hold over the megacities with 408.76 AMA. Star Plus, Colors, Sony SAB and Star Vijay followed in that order. The remaining four slots in the south market were grabbed by Sun TV, Star Vijay, Zee Telugu and Zee Kannada.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1434.9 (‘000s), West Bengal by Star Jalsha at 1280.67, Odisha by Tarang (456.17), Karnataka by Zee Kannada (1300.55), and Rajasthan and UP/Uttarakhand by Star Utsav at 243.19 and 393.68 respectively. 

  • Zee TV to air new show ‘Mithai’ on 4 April

    Zee TV to air new show ‘Mithai’ on 4 April

    Mumbai: Zee TV is set to telecast a new fiction show “Mithai” starting 4 April at 7 p.m, every Monday to Saturday. Produced by Arvind Babbal Productions, the show is set against the backdrop of Mathura.

    The lead role is played by actor Debatamma Saha, who essays the titular character. The male lead opposite her is actor Aashish Bhardhwaj. The show will take viewers into the by-lanes of small town named Jatipura, where barely four shops exist today that prepare a unique traditional sweet called ‘Aloo Jalebi’ which is served as the ‘Mahaprasad’ at the Mukharvindh Temple. “The show is an amalgamation of a love story and a family drama tied together inside a box of traditional Indian sweets,” said the statement. 

    The title track of the show is sung by Sa Re Ga Ma Pa contestant Sanjana Bhat.

    “With ‘Mithai’ we want to infuse our early primetime with the positivity of this vivacious girl from Jatipura who wants to spread smiles with her late father’s unique traditional recipe of Aloo Jalebis,” said Zee TV business head Aparna Bhosle. “Her journey of building a relationship with her husband who deeply resents the very concept of sweets will be an intriguing story for the audiences to follow. We have shot extensively in Mathura to capture the true cultural essence and the authentic backdrop of our narrative. We look forward to yet another successful collaboration with writer-producer Arvind Babbal with the show.”

    “After presenting audiences with a heart-warming narrative like ‘Kyun Rishton Mein KattiBatti, our next show with Zee TV revolves around a girl from Jatipura who wants to spread joy through her late father’s traditional recipe of Aloo Jalebis, a legacy she refuses to let go of,” said producer Arvind Babbal. “To authentically bring alive the cultural backdrop of the show, we have a lot of crew and cast members from the region and that has helped infuse our narrative with a lot of cultural nuances. We have recently completed an extensive outdoor schedule in Mathura.”

  • Zeel-Invesco: ‘We have decided not to pursue EGM,’ says Invesco

    Zeel-Invesco: ‘We have decided not to pursue EGM,’ says Invesco

    Mumbai: Invesco Developing Markets Fund on Thursday stated that it has decided not to pursue the extraordinary general meeting (EGM) of Zee Entertainment Enterprises Ltd (Zeel) shareholders as per their requisition dated 11 September 2021.

    The statement was released following the Bombay high court verdict that acknowledged Invesco’s requisition notice for an EGM as legally valid. Invesco and Zeel have been embroiled in a legal battle for control of the boardroom since October.

    Also Read | Bombay HC allows Invesco plea against order on EGM to remove Zee’s Punit Goenka

    In its statement, Invesco said, “We are pleased with the Bombay high court’s ruling, which we view as an important reaffirmation of shareholder rights in India and the mechanisms under Indian law to hold Boards accountable to their shareholders. The ruling is a boon for corporate governance in India and a win for shareholder democracy.”

    “Since we announced our intention to requisition an EGM and add six independent directors to Zee’s board of directors, Zee has entered into a merger agreement with Sony. We continue to believe this deal in its current form has great potential for Zee shareholders. We also recognise that, following the merger’s consummation, the board of the newly combined company will be substantially reconstituted, which will achieve our objective of strengthening board oversight of the company,” it added.

    “Invesco will continue to monitor the proposed merger’s progress. If the merger is not completed as currently proposed, Invesco retains the right to requisition a fresh EGM,” it concluded.

    The Zeel-Invesco boardroom battle began when the media company’s top two investors Invesco Developing Markets Fund and OFI Global China Fund LLC, with a combined stake of ~18 per cent stake in the Zeel, sent a requisition notice to the board on 11 September 2021, calling for an EGM.

    The investors sought the removal of long-standing directors and close associates of the Chandra family from the board following which two independent directors Ashok Kurien and Manish Chokhani submitted their resignations. Invesco also sought the removal of Zeel MD and CEO Punit Goenka.

    Zeel refused to conduct the EGM citing ‘shareholders interest’ and moved to Bombay high court on 2 October seeking to declare the requisition notice as “illegal and invalid.”

  • Barc 13-week historical data shows Aaj Tak in the lead

    Barc 13-week historical data shows Aaj Tak in the lead

    Mumbai: The past 13 weeks historic data by Broadcast Audience Research Council (Barc) India indicates that news channel Aaj Tak was leading the Hindi-speaking market (HSM) (U+R) from week 49’2021 till week 10’2022 in terms of market share. Aaj Tak garnered 25.5 per cent of the market share amongst eight opt-in news channels that include TV9 Bharatvarsh, Republic Bharat, Zee News, News Nation, Zee Hindustan, DD News and India News.

    In the HSM Urban market, Aaj Tak’s lead was stronger as it garnered a market share of 27 per cent versus its nearest competitor TV9 at 20.7 per cent. The competition for eyeballs in the HSM Rural market was more intense with Aaj Tak at top with 23.2 per cent but with TV9 Bharatvarsh following closely at 22 per cent.

    Republic Bharat (20.8 per cent) and Zee News (15.6 per cent) were the only other channels whose market share was in double digits. The top four channels had 82.3 per cent share in the HSM market. However, it should be noted that historical Barc data does not include prominent news channels including India TV, News18 India, ABP News, Good News Today, News 24 and NDTV India who have opted out of past ratings. NDTV India has pulled out of ratings completely.

    Barc India has released data for individual news channels after a 17-month hiatus. The TV audience measurement agency had also agreed to release past 13 weeks data after consultation with industry stakeholders. 

    (Source: Barc; TG: 15+ NCCS All; Market: HSM; Period: Wk 49’2021-10’2022; 8 Opt-in Hindi News Channels)

    Barc; TG: 15+ NCCS All; Market: HSM Urban; Period: Wk 49’2021-10’2022; 8 Opt-in Hindi News Channels

    Barc; TG: 15+ NCCS All; Market: HSM Rural; Period: Wk 49’2021-10’2022; 8 Opt-in Hindi News Channels)

  • India M&E industry projected to reach $100 billion by 2030: Apurva Chandra

    India M&E industry projected to reach $100 billion by 2030: Apurva Chandra

    Mumbai: The Indian media and entertainment industry is valued at $28 billion and is projected to reach $100 billion by 2030 growing at a cumulative growth rate of 12 per cent, said the ministry of information and broadcasting secretary Apurva Chandra. Chandra was addressing a roundtable organised by the India Pavilion at the Dubai Expo.

    Chandra mentioned that the MIB will set up an AVGC (animation, visual effects, gaming and comics) task force by the end of March 2022 “with the purpose of formulating the AVGC policy to further facilitate the companies in the sector.”

    Chandra was leading a delegation of the ministry comprising actor R Madhavan, Doordarshan director-general Mayank Agarwal, I&B ministry joint secretary Vikram Sahay, Central Board of Film Certification CEO and National Film Development Corp of India managing director Ravinder Bhakar.

    The I&B secretary also met with Channel 2 Group Corp chairman Ajay Sethi on the matter of starting a live radio channel in India dedicated to sports. “The current broadcasting of live cricket in India on radio lacks quality and content and there is a delay of around 11 seconds as well,” said Chandra.  

    Channel 2 Group is ready to invest in infrastructure, marketing, and content and sought the support of the government of India in terms of the channel. The company is in a 60:40 revenue sharing model Prasar Bharati but is not producing content. Channel 2 Group operates FM channels in Dubai, a TV channel in Kenya, Media City, cricket teams in the Caribbean and South Africa among other key activities. The company also owns ICC global cricket radio rights.

    SS Rajamouli’s film “RRR” was launched globally at the Dubai Expo in the presence of the I&B secretary, global media houses, and key delegates from India and UAE. The director and actors Ram Charan and NT Rama Rao Jr were also present at the event.

  • TV segment grows by five per cent to reach Rs 720 billion in 2021: Report

    TV segment grows by five per cent to reach Rs 720 billion in 2021: Report

    Mumbai: The television segment grew by five per cent in 2021 to reach Rs 720 billion, according to FICCI-EY media and entertainment report 2022 unveiled at the Dubai Expo on Monday. TV advertising revenues stood at Rs 313 billion and distribution revenues at Rs 407 billion at the end of 2021, the report further stated.

    According to the report, television advertising grew by 25 per cent in 2021 after recovering from a 21.5 per cent drop in 2020, and two per cent short of 2019 levels. The recovery was mainly volume-driven, though certain pockets like regional entertainment, news and sports did witness rate growth towards the end of 2021.

    Hindi language pay TV viewership declined resulting into increased cost-per-rating-point (CPRPs) for advertisers while CPRPs for regional channels remained constant in 2021. Due to this, many advertisers increased their share of spends on regional TV products and regional channels received 26 per cent more ad volumes than national channels in 2021.

    TV subscription revenue continued to decline for the second year in a row showing degrowth of 6.2 per cent. This was mainly driven by the reduction in six million pay TV homes and a fall in consumer end average revenue per user (ARPUs). The connected TV base in India increased to 10 million sets. The time spent on TV fell by eight per cent from 2020 levels and was slightly lower than 2019 levels for Hindi speaking markets (HSM).

    The number of pay channels increased by 21 whereas the number of free-to-air channels decreased by 26 in September 2021, which “reflects a move by broadcasters to build stronger subscription revenue products through bouquets,” according to the report. The total number of TV channels declined marginally to 906 from 911.

    “While television households will continue to grow at one per cent till 2025, we expect growth to be driven by connected TVs which could cross 40 million by 2025 and free television which could cross 50 million, thereby stressing the core pay television market,” said the report.

    E&Y estimates television revenues to grow to Rs 826 billion by 2024. The estimates are subject to the implementation of ad caps and regulatory restrictions on pricing, it noted. Going forward, E&Y predicts that local cable operators (LCO) would operate a hybrid business model i.e., provide a linear TV wire plus a broadband connection to offer efficient content services, broadband connectivity, smart home services, and locality/community services.

    “India has always been a different kind of media and entertainment market. High on volume and low on ARPU, yet up top with the rest on technology and ahead of the pack when it comes to digital adoption,” commented E&Y media and entertainment sector leader Ashish Pherwani. “We love quantity and bundles; but we pay for value. We are amongst the top smartphone markets; and have a large feature phone base. We subscribe to global OTT platforms; yet binge on Youtube and watch free satellite TV. And we are thirsting for curated knowledge and escapism while creating millions of pieces of content each day ourselves.”

  • Star Maa replaces Sun TV as most watched channel in week 10: Barc

    Star Maa replaces Sun TV as most watched channel in week 10: Barc

    Mumbai: With 2541.6 AMA, Star Maa was the most watched channel in week 10 (5 to 11 March), according to Broadcast Audience Research Council (Barc) data. Last week’s top channel Sun TV was pushed back to second spot, with 2435.4. At 2373.94, Star Plus finished at third place.

    Star Utsav, Dhinchaak, Star Vijay, Sony SAB, Star Pravah, Colors and Zee TV grabbed the remaining slots.

    While Sun TV maintained its hold over the mega cities with 428.66 AMA, it lost the South market to Star Maa which garnered weekly ratings of 2481.35. Star Plus, Colors, Star Vijay and Sony SAB were other top performers in the mega cities.

     

    The remaining four slots in the south market were grabbed by Sun TV, Star Vijay, Zee Telugu, and Zee Kannada.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at 1447.35 (‘000s), West Bengal by Star Jalsha at 1282.68, Odisha by Tarang (470.85), Karnataka by Zee Kannada (1332.53), and Rajasthan and UP/Uttarakhand by Star Utsav at 234.37 and 389.36, respectively. 

  • Barc to release data of individual channels from past 13 weeks

    Barc to release data of individual channels from past 13 weeks

    Mumbai: The Broadcast Audience Research Council (Barc) India resumed ratings for individual news channels on Thursday. The TV audience rating agency also said that it will release data for the previous 13 weeks between Week 49, 2021 and Week 9, 2022 as Barc plans to start a new reporting standards. This data will be released over the next three working days.

    “Sensitive to the industry’s need for past data for informed and equitable decision making, and as advised, BARC India will also release data for the previous 13 weeks, only for the channels that have not chosen to opt-out from receiving this data, which will also be based on a four-week rolling average,” said the statement.

    Following an industry-wide consultation with the Barc management and Barc TechComm, the Augmented Data Reporting Standards for News and Special Interest genres will be developed.This will be released based on a four-week rolling average, every week.

    The subscribers to Barc will now have single login access to YUMI analytics, which will support accessing the audience’s estimates. However, there will not be any change in the weekly data release cadence.

    Barc India conducted webinars with industry stakeholders to discuss the new reporting standards. In addition, the detailed policy for reporting data is available on the official website of Barc.

    The process of reviewing data will provide an effective solution and a statistically sound ecosystem. It will help to bring changes in reporting standards for special interest genre channels.