Category: Viewership

  • TV production major Banijay to go public via SPAC deal

    TV production major Banijay to go public via SPAC deal

    Mumbai: TV production and distribution company Banijay will go public and enter the stock exchange in Amsterdam through a newly-created special purpose acquisition company (SPAC). Banijay is being moved into FL Entertainment, which will also house Banijay founder Stéphane Courbit’s online gambling firm Betclic.

    The deal was announced by FL Entertainment and Pegasus Entrepreneurs, a SPAC. The companies will merge. The transaction gives an implied equity value of €4.1 billion and an enterprise value of €7.2 billion – the largest business combination by a European-listed Spac. The shares will begin trading on Euronext in Amsterdam on 1 July.

    The Banijay Group claims to be the world’s largest independent content production company, operating over 120 production companies across 22 countries. It produces both scripted and non-scripted content across all genres, including reality shows, entertainment and talk shows, game shows, factual entertainment, documentary, drama, animation and comedy. Banijay has a multi-genre catalogue of over 120,000 hours of original standout programming. It has produced programmes such as “Survivor,” “Versailles,” “Peaky Blinders,” “Germinal” and “MasterChef.” The global content production industry was valued at approximately €200 billion in 2021 and is structurally growing.

    “Achieving a public listing of FL Entertainment through this partnership with Pegasus Entrepreneurs is a milestone in the history of our group. As a result of the transaction, the group will benefit from a robust balance sheet and will be very well positioned to capture growth in the entertainment industry,” commented Stéphane Courbit. “FL Entertainment is all about partnership, and I am pleased to welcome Pegasus Entrepreneurs and its sponsors as shareholders to our strengthened partnership with Vivendi, SBM International, Fimalac and De Agostini, our existing shareholders in Banijay Group and Betclic Everest Group who have given us their full support to make FL Entertainment even more powerful.”

    “One of the key strengths of FL Entertainment is its management team: François Riahi as CEO of FL Entertainment, Marco Bassetti as CEO of the Banijay Group and Nicolas Béraud as CEO of the Betclic Everest Group. Both Marco and Nicolas have developed their businesses with tremendous success so far and will continue to do so in the new structure, supported by a talented team,” Courbit further said. 

    Pegasus Entrepreneurs sponsor, CEO and future member of the FLE Board Pierre Cuilleret said, “Pegasus Entrepreneurs was created by long-term investors with the objective of partnering with an entrepreneur-led European company with a track record of achieving profitable growth, and the potential to accelerate growth and create value with access to our expertise, network and listing platform. We could not dream of a better opportunity than partnering with FL Entertainment and Stéphane Courbit to achieve our objective on behalf of our shareholders.”

    “The proposed business combination with FL Entertainment benefits from strong support from our shareholders and investors, as evidenced by unprecedented level of non-redemption commitments already received, as well as the largest ever PIPE raising by a European-listed SPAC. We look forward to the next stage of FL Entertainment’s growth and value creation,” Cuilleret added. 

  • CNN-News18 grows its market share in English news market: Barc

    CNN-News18 grows its market share in English news market: Barc

    Mumbai: CNN-News18 has garnered 29 per cent market share in the in India urban plus rural AB 15+ segment, according to the data shared by Broadcast Audience Research Council (Barc).

    The channel also registered a share of 37.3 per cent in the English news market as per the data (TG+22 week 15-18’22). The channel was followed by Republic TV and Times Now at 28.7 per cent and 18.5 per cent share, respectively.

    “CNN-News18’s continuous run as the leader in the Barc rating is a testimony of the audience’s faith in the channel,” said the statement. “The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country.”

    (Source: Barc India, Market: India, TG AB15+, Full week (0200-2600 hrs), week 15-18’22

    Barc India, Market: India, TG: 22+, Monday-Friday [1800-2300 hrs], week 14-17’22 and week 15-18’22)

  • Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Mumbai: Broadcast Audience Research Council (Barc) has released TV ratings for week 18 (30 April to 6 May). As per ratings for the Hindi news genre, TV9 Bharatvarsh took the lead with 15.20 per cent market share followed by India TV at 12 per cent, Aaj Tak at 11.80 per cent, News18 India at 11.50 per cent and Republic Bharat at 10.80 per cent. Zee News garnered 7.80 per cent market share.

    Notably, Hindi news channel Times Now Navbharat SD, which launched in January this year, garnered its maiden ratings in week 18, and has made a promising debut in the Barc ratings. The channel recorded an average of 22 minutes time spent per viewer (TSV) and 49 million reach. Since the resumption of news ratings in March, the leadership of legacy news channels in the Hindi news genre has been upset with relatively new channels taking the lead.

    Following Times Now Navbharat, were the channels ABP News, News Nation, Good News Today, Zee Hindustan, News24, India News, and DD News.

    (Source: Barc | 15+ | Hindi-speaking marketing | week 18’2022)

  • DD India records 8.2 million TV reach over eight weeks: Barc

    DD India records 8.2 million TV reach over eight weeks: Barc

    Mumbai: Prasar Bharati’s English news channel DD India has recorded a reach of 8.2 million on TV over the last eight weeks, as per Broadcast Audience Research Council (Barc). The data was for 15+ audience based on a four week rolling average.

    “In terms of TV reach, DD India is the number one English news channel in the country,” said the statement. “Its closest competitor could manage only around half the reach of DD India. Even the viewership for DD India has witnessed a consistent upward weekly growth, registering a whopping total growth of almost 150 per cent over the last eight weeks.”

    Prasar Bharati also reported that its YouTube subscriber base has grown up to 20 million. Recently, DD Sahyadri News crossed 800K subscribers, followed by DD Sahyadri at 600K, DD Odia at 300K, DD India at 200K and DD Tura at 120K.  Prasar Bharati has more than 190 YouTube channels and its regional channels from the South and North-east are the fastest growing in terms of subscriber base.

    Launched in January 2019, DD India reaches more than 190 countries via satellite, OTT platforms and the NewsOnAir app. The channel through its various programmes offers international viewers India’s perspective on domestic and global developments. Its popular programmes include “India Ideas,” “World Today,” “Indian Diplomacy,” “DD Dialogue” and “News Night.”

  • MX Media strengthens growth and business teams in organisational rejig

    MX Media strengthens growth and business teams in organisational rejig

    Mumbai: With the start of the new fiscal year and its continued pursuit to charter new growth areas and scale the business to newer heights, entertainment major MX Media on Saturday announced its new corporate team. The organisational restructuring includes teams for user growth, marketing & brand, PR & corporate communications, revenue, SVOD distribution & partnerships, AVOD and revenue planning & strategy.

    The newly formed teams will work with MX Media chief operating officer Nikhil Gandhi.

    “The last year has been dynamic, transformative and extremely rewarding for MX Media,” said Nikhil Gandhi. “We are extremely proud of our businesses scaling new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructuring of functions and new leadership who will work in driving this exponential growth story further at MX Media.”

    User growth

    The entertainment super app has appointed Niraj Mishra as the head of user acquisition & performance, Amandeep Singh as head of growth strategy & analytic, and Swati Kaushik as the head of programming strategy & content operations.

    Marketing and Brand

    Sandeep Das is the marketing head and will drive show campaigns, trade marketing, brand and consumer strategy.

    PR & Corporate Communications

    Usha Rachael Thomas will lead public relations and corporate communications for all MX Media businesses.

    SVOD Distribution & Partnerships

    Abhishek Joshi will be heading the SVOD business along with partnerships and distribution.

    AVOD

    Dina D’Souza will lead the direct client and agency business as revenue head of AVOD OTT. Nitin Kemse will head the network revenue and drive new ad verticals for self-serve platforms – MX Advantage & MX Audience Network. Ashish Patil will lead MX Studios business and will be supported by Pankaj Malani and Suresh Menon for revenue and production operations respectively, said the company.

    Revenue Planning & Strategy

    To bring a similar focus to revenue planning and strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be supported by Ramgopal Iyer.

  • CNN-News18 leads English general news genre with 26.3% market share: Barc

    CNN-News18 leads English general news genre with 26.3% market share: Barc

    Mumbai: CNN-News18 has garnered 26.3 per cent market share in the English general news genre becoming the leading English news channel, as per Broadcast Audience Research Council (Barc) data.

    The channel garnered 40.2 per cent viewership share in the prime-time segment (2+ | Monday to Friday | 1800—2300 hrs) compared to competitors that trailed behind at 25 per cent and 20.2 per cent viewership share.

    “The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country,” said the statement.

    “I want to thank our viewers who have reposed immense faith in CNN News18’s programming and in our journalism,” said CNN-News18 managing editor Zakka Jacob. “We have always believed in keeping it classy, that you don’t have to shout from the rooftops. That is reflected in our choice of stories and programming formats. CNN-News18 has to be the youngest newsroom in the country. We are reflective of a new, young India which is not shy of asserting itself. We are a young and dynamic team, and we are just getting started.”

    “The channel has managed to clinch the top position with its philosophy of bringing news which is rational and thought-provoking without any jingoism,” said Network18 Group CEO – business news Smriti Mehra. “A slew of new shows launched such as ‘Bits To Billion – The Unicorn Story’ focusing on the inspirational stories of the Unicorns, ‘Plain Speak’ which brings out the hard facts of the most talked-about news story and ‘A Billion New Ideas’ highlighting the power of the Ideas, Innovations and Intentions have put the channel firmly at the top.”

    (Source: Barc India – All India | Urban+Rural | AB 15+ segment | Week 14-17’22).

  • CNBC-TV18 announces 50 per cent hike in advertising rates

    CNBC-TV18 announces 50 per cent hike in advertising rates

    Mumbai: CNBC-TV18 has hiked its ad rates by 50 per cent after recording a market share of 83 per cent in the English business news genre. The channel further cemented its leadership with a 90 per cent share during market hours (0800 to 1600 hrs) as per Broadcast Audience Research Council (Barc) data.

    The data was shared for all India market target group AB Male 22+ years for week 10 to week 13 (2022) during weekdays.

    “CNBC-TV18 has been the preferred destination for its advertisers to reach the premium audience segment through the years,” said Network18 CEO – business news Smriti Mehra. “To further build some exclusivity for its premium advertisers, the channel seeks to take a significant increase in its operating rates to service its clients better. CNBC-TV18 is committed to provide the best value, unmatched service, and visibility to its stakeholders, combined with innovative business solutions and premium on-air real estate.”

    She added, “While we incessantly strive to deliver newer and more engaging formats of content and content delivery, the statistics shared by BARC only encourage us further to offer greater value to our viewers and all relevant stakeholders. It gives us immense motivation to continue refining and revolutionizing content creation, curation and presentation of English business news, with the best of journalistic minds, talent and insights. Setting new benchmarks week-on-week, CNBC-TV18 will strive to continue its market domination through superior content and maximizing the relevance of finance and business news for all its viewers.”

    CNBC-TV18 brings comprehensive reportage and analysis of domestic and global business, finance, economy, entrepreneurship, and policy news. Over the last two years, the channel has greatly diversified its portfolio of content offerings with a focus on specialized subjects such as, sustainability and ESG, mental health, CSR, employee well-being, etc.

    The channel also plans to roll out many more curated tent pole intellectual properties in the various areas of leadership and business excellence following the success of its IP ‘India Business Leaders Awards’ also known as IBLA.

    (Source: Barc India | Mkt: India | TG: 22+ AB M | Mon-Fri (0800-1600 hrs) week 10-16’22)

  • Zee Zest to launch new food show ‘Taste Ki Gully’ on 9 May

    Zee Zest to launch new food show ‘Taste Ki Gully’ on 9 May

    Mumbai: Zee Zest brings a new food show “Taste Ki Gully” featuring some of the country’s most popular lip-smacking street food. Unlike the conventional food shows, “Taste Ki Gully” brings a unique perspective on street food that’s drizzled with and dipped into the world of flavours, as this flavourful rollercoaster boasts its own swag, the channel said.

    The show will premiere on Zee Zest on 9 May, every Monday and Tuesday at 2.30 p.m.

    Food enthusiast and an aspiring culinary artist, chef Smit Sagar will be hosting the food show. The show begins with the host taking the viewers on a masaledaar and swad bhari khoj of unique, innovative & popular delectable recipes for unique desserts, snacks, chaats, refreshing drinks, and much more. So while the enthusiastic chef will be seen enjoying the process of cooking, this food journey also welcomes viewers to cook along and try their hand at these flavorful recipes from the comfort of their homes, said the statement.

    Each episode of this series is bound to create an entertaining and mouth-watering experience with its authentic taste, rustic yet quirky, light-hearted mood, and an innovative, fresh take on recipes from various cities of India, it added.

    Elated with the launch, Zee Zest business head Amit Nair commented, “Indian street food is as diverse and colorful as our culture and rituals. Known worldwide for its taste, diversity and easy accessibility, it is a great equalizer as it observes people from all classes and economic backgrounds line up waiting for their food. With every bite being so unique and nostalgic, be it at weddings, festivals, parties or events, street food today has defined a place for itself. And so, as Zee Zest always looks to unlimit experiences, we’re pleased to bring the unlimited flavors of the Great Indian Street Food, with the launch of Taste Ki Gully.”

  • Mirror Now unveils new visual identity and content formats

    Mirror Now unveils new visual identity and content formats

    Mumbai: News channel Mirror Now has refreshed its visual identity and introduced a new programming lineup with five primetime shows. The channel will have anchors Heena Gambhir, Tamanna Inamdar, Afrida Rahman Ali, Griha Atul, and Archana Solanki on its new shows.

    The new programming comprises “Mirror Metro” at 6 p.m. which offers a national perspective on top news from metro cities. “The Big Focus” at 7 p.m brings to focus the bigger picture by presenting a well-researched context and comprehensive perspective on top stories of the day. “The Urban Debate” at 8 p.m, Mirror Now’s flagship show that demands accountability from powers that can drive improvement for citizens. “The Nation Tonight” at 9 p.m, a one-hour show that declutters the daily news to present top stories of the day, with insights from experts, and “Beyond The Headline” at 10 p.m, presented in an explainer format showcases an in-depth analysis of the big stories of each day.

    “To further sharpen our edge and as a step to strengthen our resolve, we have been working behind the scenes for the last six months, to refresh our formats and content engine and optimise our focus,” said the statement. “The culmination of all that is the “new and improved” Mirror Now that we are happy and proud to present. In its new avatar, Mirror Now offers viewers an augmented news viewing experience. Infused with vibrancy and freshness, the channel overhauls its on-air look with a relatable and upgraded colour palette and modernized typography that goes with the dynamism of the content. The channel introduces a new colour ‘teal’ to its visual design to reflect its young and contemporary approach, besides retaining the colours, black, white and red denoting importance, urgency and current news. The clean and efficient design presents an agile, positive and adaptable outlook to the channel with minimal distractions, enabling viewers to effortlessly focus their attention.”

    “Since inception, Mirror Now has defined the norms and re-written the rules for viewer-centric journalism by covering issues that eventually proved critical for materializing positive impact,” said Mirror Now editor Nikunj Garg. “With its new visual identity and content line-up, the channel challenges the status quo and pushes authorities & powers that be for ensuring a better life that every hard-working, tax-paying urban Indian deserves. Going behind the news and bringing truth to the fore in an era where competing for agenda-driven narratives are being peddled in the public domain, Mirror in the coming days will be the destination of the thinking Indian.”

  • Zee TV begins pan-India auditions for ‘DID Super Moms: S3’

    Zee TV begins pan-India auditions for ‘DID Super Moms: S3’

    Mumbai: After receiving an overwhelming response to the previous two seasons that introduced audiences to some truly exceptional talent and gave a chance to all the ladies for becoming a ‘Super Mom,’ Zee TV is all set to launch the third edition of its popular non-fiction property – “DID Super Moms.” Well-known Bollywood choreographer Remo D’Souza will be seen as one of the three judges on the show.

    Before the show starts, “DID Super Moms” has kickstarted a country-wide talent hunt through online and on-ground auditions. “The online auditions of ‘DID Super Moms’ have already begun and to register yourself for this audition all you need to do is WhatsApp us two dancing videos of one-and-a-half-minute duration on 9137857810 or 9137857830 with your details like name, city, and age. Alternatively, you can also give a missed call on 8291829164 to receive the registration link,” said the channel in a statement.

    In the coming few weeks, Zee TV will also conduct on-ground auditions in Bhopal, Ahmedabad, Guwahati, Lucknow, and Chandigarh, said the statement.

    Meanwhile, after returning to the channel for “DID L’il Masters” this year, Remo D’Souza has also joined as a judge for “DID Super Moms.” “All the Super Moms, get ready as we are coming to your city for your auditions in order to give you a chance to showcase your talent and achieve your dreams through ‘DID Super Moms,’” said D’Souza.

    “DID Super Moms” new season is all set to premiere soon on Zee TV.