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MUMBAI: The pecking order of the Hindi general entertainment channels (GECs) remained the same in the week 24 of Broadcast Audience Research Council (BARC) ratings. ...
MUMBAI: In the week 25 of TAM TV ratings, the ranking order of the Hindi general entertainment channels (GECs) remained unchanged. The only channels to gain...
MUMBAI: Week 25 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media depicted a decline in Religious category in Hindi speaking marker...
MUMBAI: Week 23 of Broadcast Audience Research Council (BARC) ratings saw no change in the pecking order of Hindi general entertainment channels (GECs). Star Plus...
MUMBAI: Hindi general entertainment channel (GEC), Zee TV is riding high on success. After winning back its third slot and dislodging Sab to number four in...
MUMBAI: Week 22 of Broadcast Audience Research Council (BARC) ratings saw India Today Television (erstwhile Headlines Today) creating a new record by taking over the leadership...
MUMBAI: Week 23 observed Zee TV winning back its third slot, dislodging Sab to number four as per TAM ratings. On a household level, with 318...
MUMBAI: Week 22 of TAM TV ratings can be dedicated to Star Plus, Colors and Sab, who proved themselves as the rising stars. On viewership front,...
MUMBAI: Week 21 of Broadcast Audience Research Council (BARC) ratings, for the first time, highlighted data at an individual level. The latest week witnessed Zee...
MUMBAI: Continuing the evolution television ratings measurement body Broadcast Audience Research Council (BARC) India has launched its latest innovation – #BARCTweet. In partnership with Twitter, this...
MUMBAI: Week 22 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed only the Hindi News genre in the Hindi Speaking...
MUMBAI: William Shakespeare once said, “What’s in a name,” but when he said that little did he know that even an acronym could become a cause...
MUMBAI: Week 21 of TAM TV ratings saw Hindi general entertainment channel (GEC) Colors shed ratings at the household as well as individual level. The...
MUMBAI: Rentrak has introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy...
MUMBAI: The board of directors of the Broadcast Audience Research Council (BARC) India have taken a step ahead and have decided to roll out Individual Ratings Data...
MUMBAI: The week 20 of Broadcast Audience Research Council (BARC) ratings saw Multi Screen Media (MSM) emerging as the clear dominant in the sports category courtesy...
MUMBAI: Week 21 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed the English News genre leading the crowd with growth...
MUMBAI: Hindi general entertainment channel (GEC) Star Plus continues to rule both the household and individual categories, as per week 20 of TAM TV ratings. ...
MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus continues to dominate the satellite waves. According to Broadcast Audience Research Council (BARC) India’s Week...
MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during...
MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership with Rentrak. Through the partnership, Merkle and Rentrak will combine Merkle’s understanding...
MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League...
MUMBAI: Week 19 data, sourced from TAM (Television Audience Measurement) subscribers for the Hindi GEC’s and other genres for both household and individual category, saw most...
MUMBAI: In week 18 of BARC ratings, sourced from BARC subscribers, the Hindi GECs have seen a major decline in ratings. As per the household...
MUMBAI: Week 19 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media witnessed no gainers. On the losers’ front, the English...
MUMBAI: TAM’s (Television Audience Measurement) week 18 data for HSM (Hindi Speaking Market) signifies continuous dominance of Star Plus in the GEC segment as the general...
MUMBAI: The Broadcast Audience Research Council (BARC) has resolved its pending issue with the Ministry of Information and Broadcasting (MIB) and has released the second set...
MUMBAI: Rentrak has entered into a TV ratings and Video on Demand measurement agreement with Viacom Media Networks. Viacom will utilize Rentrak’s Advanced Demographics measurement capabilities,...
MUMBAI: The newly launched television audience measurement Broadcast Audience Research Council (BARC) India has been asked to stop releasing ratings by the Ministry of Information &...
MUMBAI: The week 18 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media witnessed only one loser. English News channels in the...
MUMBAI: The seeds for a new television measurement body were sown in 2008 and after a good seven years, on 29 April 2015, the Broadcast Audience...
MUMBAI: On 28 April, the existing ratings body TAM (Television Audience Measurement) released its first data for Hindi general entertainment channels (GECs), indicating the disparity between...
MUMBAI: While the Broadcast Audience Research Council (BARC) India rolled out its first set of new television ratings on 29 April, the existing ratings body TAM...
MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today...
MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a...
MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media. In Week 17, Hindi Movie...
MUMBAI: Rentrak has inked a TV ratings agreement with independent full-service media planning and buying agency Crossmedia. Crossmedia will utilize Rentrak’s national and local measurement services...
MUMBAI: It was a ‘cold’ week for Hindi general entertainment channels (GECs) with most of the channels witnessing a drop in its viewership. In week 16...
MUMBAI: With the broadcast industry currently going through a transition phase with regards to its ratings currency, analytics measurement and distribution audit body Chrome DM has...
MUMBAI: Rentrak has signed a TV measurement agreement with KDOC-TV (IND) in Los Angeles. KDOC-TV will utilize Rentrak’s massive and passive measurement system, including Rentrak’s...
MUMBAI: Week 16 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, observed a spike in English News genre in the eight metros....
MUMBAI: Amidst speculations of a ratings dark period, the weekly TAM TV ratings have been rolled out. While Star Plus continues to rule the ratings ladder...
MUMBAI: India ka Tyohaar, the Indian Premier League (IPL) season 8 is being celebrated not only by the teams on the ground, but also by its...
MUMBAI: Rentrak has signed a multi-year TV measurement agreement with WUSA9, the Gannett-owned CBS-affiliate in Washington, D.C. WUSA9 will utilize Rentrak’s massive and passive measurement...
MUMBAI: Week 15 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, observed a spike in English Entertainment channels genre in the eight...
MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That’s when the Broadcast Audience Research...
MUMBAI: Week 14 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, saw a spike in the religious channel genre in the Hindi...
MUMBAI: In week 13 of TAM TV ratings, it was Zee TV’s turn to ‘dance’ as one of its hot dancing property – DID Super Moms rated the...
MUMBAI: With anxiety comes confusion, and that’s exactly the undercurrent right now in the Indian broadcast industry. When Indiantelevision.com asked broadcasters and media planners about the status...
KOLKATA: While Broadcast Audience Research Council (BARC) seems all set to formally launch its much-awaited television audience measurement system in phase wise manner starting April, broadcasters...
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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