ITV

Category: Viewership

  • Shemaroo Entertainment elevates Vijay Bhanushali as deputy vice president

    Shemaroo Entertainment elevates Vijay Bhanushali as deputy vice president

    Mumbai: Shemaroo Entertainment has elevated Vijay Bhanushali as deputy vice president – animation, kids, digital, licensing and merchandising. He has been associated with the company for over 14 years.  

    Bhanushali has two decades of experience and handles key areas such as digital media, international co-productions, global acquisition and sales, production, licensing and merchandising at Shemaroo Entertainment. His expertise lies in syndication of children’s television features and new media content.

    During his career, he has had stints at Tiger Production and ICE Logics Entertainment. He has also been a faculty at Zee Institute of Media Arts and Digital Academy where he taught film editing.

  • Uptake of free DTH has come down since major broadcasters left: Punit Goenka

    Uptake of free DTH has come down since major broadcasters left: Punit Goenka

    Mumbai: The uptake of free direct-to-home services has come down since the major broadcaster networks collectively left the platform on 1 April, stated Zee Entertainment Enterprises Limited managing director and chief executive officer Punit Goenka during an earnings call.

    The company reported its fourth quarter and yearly results for the financial year ended 31 March. Goenka said, “Cord-cutting has slowed down now that GECs (general entertainment channels) have come out of the Free Dish platform. So far, the decline in subscription revenues has been because we were losing subscribers. The good thing is we’re not losing subscribers to digital but rather subscribers are migrating from pay linear to free linear TV.”

    On merger with Sony Pictures

    Goenka also shared an update on the merger process between Zee and Sony Pictures Networks India. The two companies had signed a definitive agreement in December 2021 and submitted key documents with the stock exchanges for the necessary approval. Analysts queried Goenka whether the timeline for completion of the merger would remain at eight to nine months as the company was still awaiting approval from the exchanges.

    “My speculation is that because this is a large merger there have been a significant number of queries by the stock exchanges that we have been answering. It has been two weeks or ten days since we last got any query from the exchange and I am still positive towards the eight to nine months timeline,” replied Goenka.

    Zee is expected to be one of the major contenders for the Indian Premier League (IPL) media rights auction that is set to begin on 12 June. With the merger process still underway, analysts asked Goenka whether Zee was in a position to bid for the media rights without the capital infusion of $1.57 billion (~Rs 12,000 crore) from Sony.

    “We have a healthy balance sheet and we can participate (in the IPL media rights) on our own,” said Goenka. He also noted that the TV and digital rights package being sold separately “doesn’t preclude us from bidding for either part of all of the rights packages being sold.”

    Goenka stated that the company is still evaluating its strategy concerning IPL media rights.

    Zee expects its advertising revenues to face pressure in the coming quarter due to the inflationary situation that has impacted FMCG advertisers who account for up to 53 per cent of ad spend on the network.

    The company also expects to see a short-term impact on ad revenues after pulling its GECs from the Free Dish platform. “This will be a transitional impact and we expect to recover as intended benefits accrue on the pay side of the business,” remarked Zeel chief financial officer Rohit Gupta.

    He added, “In FY23 from a quarter-on-quarter progression perspective we expect the margins to improve as we progress through the year.

    The first quarter will have the most immediate impact in terms of inflationary dynamics. FTA drop, accelerated investments and seasonal expenses such as increments etc., will have an impact on revenues. As revenues scale up in subsequent quarters, we expect margins to start inching up in the later part of the year.”

    The embargo on NTO (New Tariff Order) 2.0 continues to impact the broadcast industry in terms of subscription revenues. However, the management of Zee expects to see a positive quantum in terms of revenue growth for FY23 now that the pandemic has subsided.

    Zee reiterated its commitment to scale investments in content, technology and product. The company is particularly increasing investments on OTT content with more regional content in the pipeline and partnering with global studios, independent creators and premium content production houses. Zee5 saw 31 per cent growth in revenues for FY22 and its global monthly active users (MAUs) stood at 104.8 million. Average watch time on the platform increased to 214 minutes.

    Following the success of “Kashmir Files” that grossed Rs 200 crore in the box office, Zee Studios is gearing up to release 20-25 movies this year.

    On the linear TV side, the company plans to increase investments in its Hindi, Marathi and Tamil portfolio of channels to grow market share.

    Linear TV market

    Zee’s linear TV market share declined to 17.1 per cent in Q4 2022. Zee has also considerably brought down its debt to Dish TV India from Rs 5.8 billion in March 2020 to Rs 2.4 billion in March 2022.

    The company reported operating revenue of Rs 8189.3 crore up by 14.1 per cent year-on-year. Its profit after tax increased by 31.7 per cent and stood at Rs 964.4 crore. Advertising revenue stood at Rs 4396.5 crore in FY22 up by 18 per cent year-on-year. Subscription revenue remained stable at Rs 3246.6 crore. The company’s expenditure for the year came up to Rs 6467.3 crore out of which operating expenses stood at Rs 4044.9 crore. The company’s programming and technology costs increased year-on-year driven by higher theatrical revenue, continued investments in Zee5 and new launches across the market.

  • Business Insider’s Sriram Iyer joins CNBC-TV18 as executive editor

    Business Insider’s Sriram Iyer joins CNBC-TV18 as executive editor

    Mumbai: Sriran Iyer has joined business news brand CNBC-TV18 as executive editor, according to a LinkedIn update. He will be leading the digital team of the company.

    Iyer is a senior journalist with over 15 years of experience. He was previously associated with Business Insider India as editor-in-chief. This is his second stint at CNBC-TV18. Iyer has had stints with publications such as The Indian Express, Thomson Reuters, Bennett Coleman and Company, BTVI and Quartz.

    Iyer said, “After over three amazing years at Business Insider India, I’m starting a new chapter, today, as the executive editor at the biggest business news brand in India, CNBC-TV18. I’ll be leading the digital team and adding to the spectacular work that team has already got a name for. Thank you, Karthik Subbaraman, Santosh Menon and Rahul Joshi, for this opportunity. A homecoming of sorts for me to be working again with Shereen Bhan and the team after over a decade.”

  • Zing revamps brand strategy and channel packaging to appeal to Gen Z

    Zing revamps brand strategy and channel packaging to appeal to Gen Z

    Mumbai: Youth entertainment channel Zing has unveiled a new logo, channel packaging, brand ambassador and campaign. The channel has roped in Siddhant Chaturvedi to drive its campaign messaging aimed towards Gen Z audiences.

    “Zing’s brand purpose stems from Gen Z’s feeling of perpetually not being understood, commonly expressed by them as ‘aap nahi samjhoge’,” said the statement.

    Zing’s revamped programming includes music slots that showcase Punjabi, Indie-Pop, foot-tapping party songs as well as evergreen hits. It will also bring popular Korean Dramas in Hindi for its young viewers. The channel is set to launch the 13th season of their popular show Pyaar Tune Kya Kiya that has completed 12 seasons in eight years. Also, returning will be the new season of Zing’s gamified chat show Game On which features popular cricketers. The first season featured elite cricketers like Yuvraj Singh, Harmanpreet Kaur, and Shikhar Dhawan amongst others. Zing is planning to launch an exciting line-up of digital-first content.

    “Zing is India’s foremost youth entertainment channel and we pride ourselves on having our finger on the viewer’s pulse,” said Zing, &TV and Big Magic chief cluster officer Vishnu Shankar. “Our extensive interactions with youth across metros and tier 1 and tier 2 cities revealed a common grouse – ‘Koi nahin samajhta hummein’; we are expected to understand without being understood. This feeling led us to our brand purpose and the latest campaign wherein we highlighted some of the key moments where they feel ignored or misunderstood. At Zing, we wish to create a mahaul where the youth feel this is truly my space, my vibe, my tribe.”

    “In India, Gen Z comprises the largest population segment and with our new identity we want to reinforce that we are an extension of their tribe,” said chief channel officer – music cluster Arghya Roy Chowdhary. “We are a channel that mirrors their life and lets them be themselves. With our new positioning in place, all we needed was the right brand ambassador, and given his personality, swag, and ability to connect with the youth, there is no one better than Siddhant Chaturvedi. He is the perfect brand fit! With the campaign kicking off this week we can’t wait for our viewers to experience the all-new Zing.”

    “The aspect of Gen Z not being understood is very real and I felt the same while starting out,” said Siddhant Chaturvedi. “It was my tribe that helped me keep my head in the game through that phase which is why I instantly connected with Zing’s campaign. It’s great that youth have a safe space that celebrates and vibes with them. My own introduction to the world of music was through Zing which makes this partnership even more personal and I’m super excited to be a part of Zing’s tribe!”

    Zing will kick start its campaign on 25 May with the launch of the brand film featuring Siddhant Chaturvedi.

  • HistoryTV18 premieres season 8 of #RoadTrippinWithRnM

    HistoryTV18 premieres season 8 of #RoadTrippinWithRnM

    Mumbai: After seven successful road trips across the country,peerless flavour-hunters and entertainers extraordinaire, Rocky Singh and Mayur Sharma have their bags packedand are heading for hills in Season 8 of HistoryTV18’sdigital exclusive #RoadTrippinWithRnM.

    Starting from the national capital, New Delhi, the life-long buddies will drive across the heartland of Uttar Pradesh and up the hills to picturesque Uttarakhand, to experience this young state’s ancient cultural history, natural beauty and spirituality, while helping themselves to generous helpings of all the great food on offer, on the journey. Viewers can follow the road trip from 25th May to 5th June, in near real time, across the social media accounts of HistoryTV18 and Rocky and Mayur.

    In November of 2000, and are of 53,483KM was carved out of Uttar Pradesh to create Uttarakhand, the 27th state of India with Dehradun as its capital.However, the region’s history stretches far beyond antiquity.Ancient cave paintings and artefacts show that this beautiful landhas been inhabited since prehistoric times. Crowned by the Himalayas up north, Uttarakhand is where the Ganga and several other sacred rivers originate. Covered with forests, blessed with rich fauna and flora, the stateis a tourism and pilgrimagehotspot. FromCorbettto Kedarnath and Badrinath, Uttarakhand offers a long list of amazing destinations, attracting visitors from all over India and abroad. On the New Season of #RoadtrippinWithRnMthe audience will get a taste of the off-beat and the little-knownsin mountain state, as well as must-have experiences.

    While in Nainital,the two travellers shallmake a stop at the iconic ‘Sakley’s Restaurant & Pastry Shop’, in Haridwarthey will show and tell viewers why ‘Mathura WalonkiPracheenDukaan’ is the stuff of legend. In Corbett National Park, they be on the lookout for its famous inhabitants andin gorgeousBinsar they will reveal one of Uttarakhand’s best-kept secrets – Mary Budden Estate – a century-old luxury retreat. The travel itinerary also includesBhimtal, Mussourie, Ranikhet, Dehradun with many a feast and flavour thrown in, before the inevitable descent into the plains.

    Commenting on the launch of Season8, ArunThapar, President – Content and Communication AETN18 said, “Starting off in between lockdowns, as a show capturing the joys of a road trip and India’s incredible beauty and diversity, #RoadTrippinWithRnM has set a new benchmark of sorts for travel and food based original content. The content is created on-the-go, then processed and posted on social media in record time. The 800Million+Impressions, 220Million+Video Views and nearly 8Million Engagements are a testament to the series’ success.We thank our viewers for their love and trust, Rocky and Mayur’s easy camaraderie, subject matter expertise and trademark humour, along with HistoryTV18’s programming excellence in crafting differentiated, novel and immersive content experiences coupled with  our best-in class reach on social media, makes #RoadTrippinWithRnM a category defining mobile-first offering.”

    Speaking on the new season Rocky says, “A roadtrip means the open road, wind in your hair as you stand under a blue sky, being one with the journey and the experience. Laughter, new sights at every turn, a new roof over your head every night, new tastes and flavours. The world unfolds as the journey begins…music and a friend and not a care in the world … just the roadtrip! You coming along? The mountains beckon!”

    Mayur adds, “What could be better than a roadtrip through the magnificent hills of Uttarakhand. Leaving the scorching plains for the winding roads, cool misty mornings, bonfire-lit evenings and delicious hill cuisines is our plan. Come share our journey, of food, fun and friendship on Season 8. This one will be really, really cool. Really ;)”

    Follow #RoadTrippinWithRnM season 8 on Facebook, Twitter, Instagram and YouTube starting 25th May.

     

  • Anant Rangaswami: A friend for life

    Anant Rangaswami: A friend for life

    Mumbai: It’s indeed a sad day when a dear friend passes. Friends aren’t easily made and acquaintances take years to qualify as friends. They are hugely cherished commodities. I, for one, cannot make friends easily. It takes me a long while to get close to someone. To let my guard down enough to let them into my space. They’re not easy to come by. 

    So, when one loses a friend, it’s like losing something really special. Words can never do justice to that kind of close connection or convey one’s feelings of grief sufficiently well but I must attempt to do so anyway. Anant entered my life many moons ago and I’m delighted that he did so. We started as colleagues at Star and unwittingly evolved into friends, for life. That day was so far back, almost three decades ago, that I can barely remember but I do recall that we had some fun times along the way. Anant was a great storyteller and was able to get people on his side as a result without offending anyone. He was innovative to the core and occasionally, ( read frequently ) broke boundaries in his quest for securing his relationships. He once turned up at my office with a great big cardboard box ( the size of a box that could carry a washing machine or a dishwasher ) full of airline tickets which he collected from a client of his instead of an outstanding payment for an on-air sponsorship of a cricket event worth a lot of money, even in those halcyon days. This was after Anant was being put under pressure to get his ‘collections’ under control. As an aside, the airline in question went bust shortly after and all we had to show for it was a boxful of airline tickets, which had neither value to man nor beast. I remember telling him that he should have at least got us an aircraft in lieu. His response was classic Anant- ‘well I could stick them with a few more sponsorships in that case,’ he said!

    I never once saw him lose his cool even after he was made to knock back spurious quantities of what we called ‘liquid refreshment’. I remember one evening when a group of us were out celebrating a milestone achievement (in those days we would celebrate everything as everything was a milestone ) and young Anant, like the rest of us, had a few too many and we were all getting ‘tired and emotional’. The club we were at was closing, in the early hours, well after closing time of course. Anant was sitting by himself (or he could have been sleeping ) by the exit door. Someone put him in the back of our car and drove him to the hotel he was staying at but as he couldn’t get out himself, he was carried into the hotel. The hotel manager came running out and refused to accept Anant in that state. Anant was made to sit out the night at the reception but bless him – he made it to his red-eye flight the next morning to Chennai and he was back at his office at the start of the day. That’s what made Anant special. He was dedicated to his work and was a great team player. He worked hard and played harder.

     

    He was a charmer during work hours and also after work. He was one of those chaps that could talk the hind legs of a donkey if he was convinced about something whilst also being able to be as stubborn as a mule if he didn’t want to do something. Even though there were times when I came close, I never pulled rank on him except, when at times, he simply never claimed his out of pocket expenses – something I could never understand. I would tell him that either he was being paid so much money that he was happy to fund his employer or that he was simply too lazy to attend to his finances. I’m afraid it was always the latter. 

    Many years later, Anant convinced me to write a book and had it not been for him I would never have done so. We argued incessantly about several aspects of it and to be fair I changed so much of what I had originally written thanks to his point of view. He persevered diligently and would remind and nudge me to get it done until I did. Over the years I thought of Anant as a confidant, a family member and a true friend. He was indeed a great ally and in my troubled times, he was the first one to stick his neck out and rally people in my support. He never stopped doing so. I am deeply touched by his actions and sentiments. He never needed to do that. He did that purely out of the goodness of his heart and never once did he ever expect anything in return. He owed me nothing but I owe him a lot. 

    Anant, I will miss you.

  • ZEE signs global media rights contract with UAE’s T20 league

    ZEE signs global media rights contract with UAE’s T20 league

    Mumbai: UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

    UAE’s T20 league is a professional cricket tournament comprising six teams competing in a 34-match competition, including – Reliance Industries, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

    Zee’s strong global presence across 190+ countries will help build the reach and resonance for the league with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, Zee will engage fans through a multi-platform strategy taking the league to more than 100 million households.

    UAE T20 league matches will air across Zee’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The league will also be simultaneously streamed live on Zee5, and radio globally.

    UAE’s T20 league chairman Khalid Al Zarooni said, “Nothing can be more satisfying than to have a credible broadcast partner like Zee associated with the league. I am thankful to both managing director & CEO Punit Goenka and president – Business South Asia Rahul Johri at Zee for having faith in this league and to grow into a commercially successful enterprise. It is further a matter of delight that Zee has decided to re-enter sports broadcasting with UAE’s T20 league being the first media rights acquisition. We are very confident that Zee has the strength of viewership to take our league to unmatched levels.”

    Johri said, “At Zee, we are delighted to be the official global media rights holder of UAE’s T20 league. We believe that the league, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. Zee is committed to use the strength of its platforms to take UAE’s T20 league to audiences in India and across the globe.”

    General secretary ECB Mubashshir Usmani said, “ECB wishes both UAE’s T20 league and Zee well for entering into this partnership. We recognize and appreciate the massive reach of Zee’s channels and their digital media platform which will benefit the league in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”

  • Journalist, author and A&M industry thought leader Anant Rangaswami no more

    Journalist, author and A&M industry thought leader Anant Rangaswami no more

    Mumbai: Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru.

    Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously, he was the founding editor of Campaign India and senior editor at Firstpost.com. A lifetime spent in the industry Rangaswami was associated with leading media companies including Star TV, Sony, and BCCL’s Times Television and Times FM. He also served as vice president at TBWA India.

    Rangaswami has authored two books ‘Watching from the Sidelines’ and ‘The Elephants in the Room: The Future of Advertising in India’.

    Most recently, Rangaswami was working with close friend Rajesh Kejriwal as editor and curator of the flagship industry event Zee Melt organised by the Kyoorius Group.

    Those who followed Rangaswami on his social media handles know him for his incisive and witty takes on the latest advertisements shaping our culture. He was also a vocal advocate for the issues that shaped the moral and social fabric of the times we live in. Rangaswami had changed his Twitter name to Don’tLetHateWin@AnantRangaswami in recent times, which says a lot about how strongly he felt about the state of affairs in the country.

    Rangaswami was a dear friend to many in the media and advertising industry. This publication does not mourn his passing but rather celebrates the legacy he left behind.

     

     

  • Why Barc’s landing page viewership measurement is worrying TV9’s Barun Das

    Why Barc’s landing page viewership measurement is worrying TV9’s Barun Das

    Mumbai: The landing page controversy continues to dog ratings body the Broadcast Audience Research Council India (Barc). The latest one to wave a red flag is TV9 Network CEO Barun Das. Das is quite emphatic that the TV monitor needs to change the manner in the way it measures viewership, especially that which is garnered by news channels through channel placement on the landing page of a distribution platform operator (DPO). He has gone so far as to call it illegitimate and a restrictive trade practice.

    The landing page helps TV broadcasters enhance reach as it allows them to be the first channel on which the viewer lands when he/she switches on the set-top-box (STB). News broadcasters have been paying top dollar to place their respective channels on the landing page as it allegedly helps them garner higher ratings on their respective genres.

    It has been argued that landing pages are a marketing tool for broadcasters to promote their TV channels. An analogy has been drawn that a channel placed on a landing page is akin to FMCG companies prominently displaying their products on shelves in a retail outlet. This practice by FMCG players gives consumers the ‘opportunity to see’ their products.

    Das says this reasoning has no merit, in a letter addressed to Barc chairman Shashi Sinha. Prasar Bharati CEO Shashi Shekhar Vempati and Barc CEO Nakul Chopra have also been sent a copy.

    “A landing page actually blocks other channels from reaching consumers as soon as a viewer switches on the TV. It is a restrictive trade practice as a whole,” he states in the missive. “All the more so because, unlike an FMCG where the shelf space (first step) only attracts the attention, and then the purchase (actual transaction) happens. In the context of TV, watching itself is the transaction. Thus, it cannot be compared to an FMCG.”

    Das further claims that due to some mechanisms on the ground, the landing page has been adjusted in such a way that even if the consumer does not want to watch the landing channel, the remote doesn’t allow him/her to change to another one.

    “Any viewership achieved this way is certainly not legitimate,” posits Das.

    The larger issue of leveraging landing pages is that it makes the news broadcasting industry uncompetitive and unviable.

    As per industry estimates, when a broadcaster signs a carriage deal with a cable operator, the same deal costs two to three times more with the addition of placement on the landing page. So, a carriage deal that costs Rs 10 lakh may amount to Rs 40 lakh with the landing page included. Such deals are locked with large sized head ends and multiservice operators.

    “The news industry collectively went wrong when they started paying absurd carriage/placement fees for better LCNs (logical channel numbers).  Now, we’re creating one more demon in the form of a landing page. If you continue to allow landing pages as part of legitimate viewership, the same carriage-fee phenomenon will set in soon,” Das appeals in the letter.

    Das is referring to the industry practice, where a broadcaster pays exorbitant placement fees to DPOs for favourable placement of its channel in the LCN. This practice continued until the Telecom Regulatory Authority of India (Trai) directed DPOs that all channels of a particular genre must be placed together and any change in the position of the channel cannot take place without prior approval from the regulatory body.

    “Landing pages are so priced so exorbitantly that only GECs (general entertainment channels) which have a far higher revenue base can afford them,” states Das. “Also, since the viewership base of GEC is much higher (compared with news genre), the viewership gained through landing pages has a minor impact on the overall viewership. In the context of news channels, the impact of landing pages is very significant.”

    In September 2017, the ministry of information and broadcasting asked Barc to pause the ratings of TV channels that were using landing pages. This was followed by Trai directing all broadcasters of TV channels to refrain from placing any registered satellite television channel whose TV rating was measured by Barc India on the landing LCN or landing channel or boot up screen.  

    This directive was overturned by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) in an order dated May 2019 after news broadcaster Times Network approached the appellate body. The order by TDSAT stated that the landing page was a legitimate tool for promotion, allowing the industry to continue using it.

    However, Das argues that the cost of placement on landing channels cannot be matched by the revenue potential of the news genre. Similar to LCN placement, in the quest for short term gains, news channels may again scramble to be placed on the landing page by out paying one another.  

    “Some channels are paying astronomical amounts and are gaining viewership,” claims Das.

    Barc has attempted to mitigate some of the impact of the landing page on viewership of channels, although it has not been able to completely exclude landing page data with its algorithm-based data validation method. The outlier data was previously removed using symptomatic statistics but Barc replaced it with a methodology that uses inferential statistics to deliver better results across genres.

    In his letter, Das appeals to the Barc board to investigate and resolve the landing page issue and save the broadcast industry from this ‘coming crisis.’

    “I strongly reiterate that landing pages can by all means be used as a promotional/marketing tool. But the viewership garnered through the landing page cannot be counted in BARC viewership reports,” Das tells Indiantelevision.com.

  • One Take Media brings the ‘fun’tastic series Bablu Dablu Cubs

    One Take Media brings the ‘fun’tastic series Bablu Dablu Cubs

    One Take Media has launched a fantastic series Bablu Dablu Cubs, which combines education and various teachings. It is one such fun package of edutainment series taking kids into an exciting world of the curious bear cubs. 

    While the show highlights positive values like friendship, bravery and confidence, it promises to entertain young audiences at the same time.

    Bablu Dablu Cubs is designed for children between the ages of four to twelve. The series is based on the cub bears and their friends who are set in a wooded wonderland. The best part is these amazing series can be available to its viewers in both English and Hindi languages.

     

    One Take Media co-director Shamoly Khera said, “We are excited to bring the exciting adventures of Bablu Dablu cubs to India. Besides stories that will tickle the young viewers’ curiosity, the show focuses on emotional growth while teaching children about nature, science and daily life. The scenes are well-crafted and the characters are adorable; we predict a fantastic connect between the children and Bablu Dablu cubs.”

    OTMC is one of the leaders in providing value added services to DTH, OTT, Telecom and Cable industries. OTMC brings Kids Animated series and movies alongside a varied library of international shows from Korean to Spanish to Ukrainian and many more under wide genres like Comedy, Horror, Adventure, Action, Romance, Thriller and more. Additionally, OTMC offers Hollywood movies in English and regional languages- Hindi, Marathi, Gujarati, Tamil, Telugu, Punjabi, Bengali, Bhojpuri.