Category: Viewership

  • Rahul Mishra promoted as head of Shemaroo’s Web 3.0 initiatives

    Rahul Mishra promoted as head of Shemaroo’s Web 3.0 initiatives

    Mumbai: Rahul Mishra, formerly the head of marketing of Shemaroo Entertainment, has been promoted to head the company’s Web 3.0 initiatives. In the third wave of the internet, which is more transparent and employs technologies like blockchain, AI, and IOT to offer a more engaging user experience for the business, he will be working on identifying & building various opportunities.

    Rahul joined Shemaroo in 2018 and has been instrumental in carving an identity for its various consumer facing businesses. He played a pivotal role in the transformation of Shemaroo from a B2B to a B2C new-age digital company, and its new imagery roll out with the company’s foray into OTT and broadcast.

    On the elevation, Shemaroo Entertainment CEO Hiren Gada commented, “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”

    Newly appointed Shemaroo Entertainment’s Web 3.0 initiatives head Rahul Mishra added, “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”

  • MIB prohibits downloading of iPlus TV in India

    MIB prohibits downloading of iPlus TV in India

    MUMBAI: The Ministry of Information and Broadcasting (MIB) has prohibited iPlus TV Telemedia from the promotion of iPlus TV for the purpose of downlinking by any person including individuals or cable operators in this country. It said that no permission has been given to uplink/downlink iP1us TV. 

    The ‘iPlus TV channel is not authorised to be downloaded by anyone in India, the MIB order stated.

    It said that Rule 6(6) of the Cable Television Network Rules 1994 specifies that no cable operator sha1l carry or include in his cable service any television broadcast or channel which has not been registered by the Central Government for being viewed within the territory of India.

    The order further stated that a1l the MSOs/LCOs are hereby directed not to carry/downlink the above-mentioned channel on their network, failing which appropriate/ suitable action will be initiated against the defaulter(s) as per the relevant clause(s) of the Cable Television Network (Regulation) Act, 1995 and rules framed thereunder.

  • ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    Mumbai: ZEE Entertainment Enterprises Limited (ZEEL) has rolled out a campaign on the occasion of International Yoga Day with a unique initiative – ‘Aap Fit Toh Manoranjan Hit’. 

    ZEE also launched a microsite, where partners from across the country could register themselves and upload videos practicing Yoga, performing asanas as part of the daily challenge. The company has announced 450 lucky winners, rewarding them with fitness bands and yoga mats. Giving this activity a quirky angle, ZEE Entertainment coined the tagline – ‘Aap Fit Toh Manoranjan Hit’, paying an ode to the unmatchable contribution and support of the Cable and DTH industry.

    The first-of-its-kind campaign launched on 15 June 2022, witnessed the company’s distribution partners take up the seven day Yoga Challenge, wherein each day the partners participated to practice a new Yoga pose. Through this initiative, the company aims to emphasize on the importance of health as well as spread awareness about Yoga among the masses.

    The fitness challenge garnered massive support from partners and larger community across the country, who shared videos and posts across social media platforms, using the campaign hashtag #YogaWithZEE. Dedicating the week-long campaign towards health and fitness as well as the well-being of over nine hundred partners, the company has been consistently engaging with partner offices and other stakeholders through such on-ground activations and pioneering initiatives.

    Speaking on the campaign, ZEEL chief revenue officer- affiliate sales Atul Das said, “We are delighted with the huge response received from partner offices for this first-of-its-kind initiative. At ZEE, we firmly believe in promoting healthy lifestyle habits and work-life balance among employees as well as other stakeholders, which includes our distribution partners from Cable and DTH industry. Through this campaign, we wanted to spread awareness about the benefits of Yoga as well as urge our partners to include yoga as part of their daily lives, just the way they ensure an uninterrupted dose of entertainment to our viewers. As an industry and an ecosystem, it is imperative for us to ensure that each and every member of the stakeholder community gives priority to their health and makes physical fitness regime an integral part of daily routine.”

    The ‘Aap Fit Toh Manoranjan Hit’ campaign is a tribute to the entire entertainment distribution ecosystem which has efficiently been able to deliver entertainment to the Indian audiences, even when the country was going through turbulent times. ZEE took this initiative to award this spirit by taking care of its partners’ health. 

    The winners have been announced on the company’s micro-site and social media pages.

  • Barc week 24: Star Plus regains No. 1 spot in HSM market

    Barc week 24: Star Plus regains No. 1 spot in HSM market

    Mumbai: Broadcast Audience Research Council (Barc) India has released TV currency data for Week 24 i.e., 11 June to 17 June. Star Plus regained No. 1 spot in the Hindi-speaking market.

    As per all India 2+ target group data, Sun TV Network was the most watched channel during the week with an average minute audience (AMA) of 2394.13 (000). It was followed by Star Maa with 2272.03 (000) AMA, Star Plus at 2081.99 (000) AMA, Goldmines at 1843.02 (000) AMA and Sony SAB at 1678.96 (000) AMA.

    Average minute audience is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

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    In the Hindi-speaking market, Star Plus was the most watched channel with 2011.23 (000) AMA. Goldmines fell into second place at 1815.44 (000) AMA followed by Sony Sab at 1638.03 and Dangal at 1623.97 (000) AMA.

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    In the South, Sun TV was the most watched channel with 2384.2 (000) AMA, followed by Star Maa at 2228.4 (000) AMA, Star Vijay at 1501.4 (000) AMA, Zee Kannada at 1500.36 (000) AMA and Zee Telugu at 1379.31 (000) AMA.

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    In the Maharashtra/Goa market, Star Pravah was the leading channel with 1450.45 (000) AMA followed by Zee Marathi at 589.26 (000), Sony SAB, Colors Marathi and Star Plus.

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    In the West Bengal market, Star Jalsha was the most watched channel with 1032.2 (000) AMA, followed by Zee Bangla at 754.58 (000) AMA, Jalsha Movies at 195.55 (000) AMA, Sony Aath and Zee Bangla Cinema.

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    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 430.43 (000) AMA followed by Star Plus, Sony SAB, Colors and Star Pravah.

  • India’s entertainment & media industry to grow 8.8% CAGR by 2026: PwC Report

    India’s entertainment & media industry to grow 8.8% CAGR by 2026: PwC Report

    Mumbai: By 2026, the Indian entertainment & media sector is anticipated to grow by 8.8 per cent compound annual growth rate (CAGR) to reach Rs 4,30,401 crore. These figures are taken from PwC’s Global Entertainment & Media (E&M) Outlook 2022–2026, which is the 23rd annual analysis and forecast of E&M expenditures by consumers and advertisers across 52 territories.

    ”The Indian media and entertainment outlook for the next few years is quite unique. There is an exciting pace of growth of digital media and advertising led by the deeper penetration of internet and mobile devices in our market,” said PwC India partner & leader – entertainment & media Rajib Basu. “At the same time, traditional media will maintain their steady growth rate over the next few years. We shall see a very different profile of media and entertainment related businesses & revenue models emerging in the digital space once we have the rollout of 5G.”

    Key findings for India in this year’s Outlook include:

    OTT Video: The elimination of public entertainment and more time spent at home helped the total OTT revenue more than double in 2020. Revenue nearly doubled once more in 2021 as a result of this pattern. The market would still increase at a remarkable 14.1 per cent CAGR to reach Rs 21,032 crore in 2026, despite slower growth rates. Subscription services, which accounted for 90.5 per cent of revenue in 2021 and are projected to account for 95 per cent of revenue in 2026, are fueling this rapid growth.

    Video games & esports: India’s overall revenue from video games and esports is expected to rise by 18.3 per cent CAGR to Rs 37,535 crore by 2026 from Rs 16,200 crore in 2021. India is the third-fastest-growing market for video games in the world, behind Pakistan and Turkey, although still being a relatively small market given the size and population of the nation. Social/casual gaming accounted for Rs 13,244 crore, or 83.9 per cent, of India’s overall video game and esports revenue in 2021. Revenue from social/casual gaming is anticipated to grow at a 20.6 per cent CAGR and reach Rs 34,581 crore by 2026. The introduction of 5G technology to the market will be a key enabler of this segment.

    TV advertising: India’s TV advertising market had a -10.8 per cent fall over 2019 levels in 2020 as a result of the Covid-19 recession, which struck after several years of rapid expansion. This turned out to be a brief setback. This sector increased by 16.9 per cent to Rs 32,374 crore in 2021 as the country’s economy  started to expand again. By 2026, the market would have grown by 6.3 per cent CAGR, reaching Rs 43,410 crore. After the US, Japan, China, and the UK, India will soon rank as the world’s fifth-largest TV advertising market.

    Cinema: India is projected to expand at the highest growth rate among all segments throughout the forecast period, with a startling 38.3 per cent CAGR, to reach Rs 16,198 crore by 2026. India is now the third-largest market globally in terms of admissions after China and the US. More than 379 million cinema tickets were sold in India in 2021, a respectable rise over the 278 million admissions in 2020 (and higher than the 226 million admissions in the US in 2020) but a significant decrease (-85.4 per cent) from the 1.9 billion tickets sold prior to the pre-pandemic.

    Internet advertising: The Indian Internet advertising market is anticipated to grow at a CAGR of 12.1 per cent to Rs 28,234 crore by 2026. The mobile sector dominates the country’s Internet advertising business, accounting for 60.1 per cent of total revenue in 2021 and rising to 69.3 per cent by 2026 due to India’s market for mobile-first internet access. The mobile sector is dominated by display advertising, which generated 90.7 per cent of total income in 2021 but will drop to 88.9 per cent of the total in 2026. India’s revenue from wired Internet access was Rs 6,379 crore in 2021, and it is expected to grow at a CAGR of 6.3 per cent to Rs 8,829 crore by 2026.

    Out-Of-Home Advertising: One of the strongest comebacks globally is being made by the out-of-home (OOH) advertising market in India, which is expected to rise at a 12.57 percent CAGR to reach Rs 5,562 crore in 2026. One of the sharpest market downturns and the largest revenue decline among the main economies of the world, total OOH revenue recovered by 63.4 per cent in 2021 over the levels of 2020. The total OOH revenue in 2021 reached Rs 3,076 crore. The momentum of this rebound will carry over into 2022, and by year-end the market will be at the value Rs 4,084 crore.

  • ISA backs Barc’s data validation method to mitigate impact of landing page

    ISA backs Barc’s data validation method to mitigate impact of landing page

    Mumbai: The Indian Society of Advertisers (ISA) issued  a statement recently backing Broadcast Audience Research Council (Barc) India’s landing page algorithm.

    ISA chairman Sunil Kataria said, “Barc algorithm detects landing page with a very high success rate and once detected, the algorithm seeks to remove any forced and voluntary viewership that gets counted as real viewership for that channel.”

    He further said, “This is a fair method and advertisers are aligned on the solution executed by Barc on the issue of landing page viewership.”

    As part of its ongoing Data Validation Quality initiative aimed at improving measurement science and mitigating impact on viewership of extraneous factors, Barc has introduced an algorithm into its data validation method to remove the impact of landing page on forced viewership data across channels. This method directly uses inferential statistics to deliver better results across all genres. This has been verified and authenticated by Barc’s technical committee.

    Earlier, broadcasters represented under the banner of News Broadcasters Federation (NBF) had questioned Barc data validation method and asked it to completely remove the impact landing page data from its viewership estimates. They claimed that use of landing page by news broadcasters equated to an ‘unfair trade practice’. The association also sent a letter addressed to minister of information and broadcasting Anurag Thakur to resolve the issue.

    Established in 1952, the ISA represents the interests of over 170 advertisers, advertising agents and media organisations in the country.

  • Mirror Now launches the first phase of new campaign ‘Urban Lives Matter’

    Mirror Now launches the first phase of new campaign ‘Urban Lives Matter’

    Mumbai: Times Network’s english news channel Mirror Now has launched public awareness initiative ‘Urban Lives Matter’ that aims to highlight the pressing and often ignored issues of urban Indians.

    The robust campaign has kick-started with a series of print ads published in leading publications. The first leg of the campaign focuses on traffic congestion that is affecting every urban Indian. As per National Bureau of Economic Research data, traffic congestion in the top metros in India is considered among the worst in the world, impacting the quality of lives of millions.

    The Mirror Now campaign contrasts this fact with the data that people residing in the top metros contribute more than Rs 10 lakh crore in direct taxes making over 70 per cent of direct tax collections. They also contribute to nearly 60 per cent of the country’s gross domestic product (GDP).

    The campaign highlights the problems that are ignored, which is forcing people to adjust to an inferior quality of life. 

    “Mirror Now has launched a campaign, ‘Urban Lives Matter’, representing the voice and issues of every thinking urban India, the channel aims to empower every hard-working urban Indian a better life they deserve,” said the statement.

  • Shemaroo to achieve break even on the two channels, will focus on new content creation: Hiren Gada

    Shemaroo to achieve break even on the two channels, will focus on new content creation: Hiren Gada

    MUMBAI: In 2020, Shemaroo Entertainment entered into the broadcast space. It has launched two channels in the free-to-air (FTA) space- a Marathi movie channel Shemaroo MarathiBana and a Hindi general entertainment channel (GEC) Shemaroo TV. The company is hopeful that with the COVID situation normalising and the advertisers returning back to invest in ads, the two channels will achieve break even point (BEP) in growth this fiscal. It launched its third Shemaroo Umang in 2022, which is focused on women.

    On growth of two channels

    Speaking to Indiantelevision.com recently, Shemaroo Entertainment CEO Hiren Gada said that their aim is to achieve ‘break even’ for the two channels. “We are hoping that in the middle of this financial year, we should achieve break even on the two channels. We are looking forward to the industry’s bounce back in a big way. The expectation is that TV advertising will get back to pre-Covid levels and FTA will also get back. Of course, there is the economic challenge going on in terms of inflation & interest rates going up. Raw material inflation is a challenge that some clients are grappling with. Tech startups funding is slowing down. We hope that in the second half of the fiscal year, the ad spends will go back to normal.”

    He added that a total of Rs 50 crore is being invested this fiscal into the newer businesses  and segments that are growing. For example, broadcast, digital and the devices segment are expected to witness potential growth.

    He noted that Shemaroo Umang has performed satisfactorily in terms of ratings. “On the channels, we should be able to launch a few shows of our own. The female audience is at the centre of content. So we have different genres like dramas. Soaps is an important part of it but even within a soap you can have family or female oriented shows. Shemaroo MarathiBana has been doing better in the last few weeks. We changed a lot of programming and found good responses. A combination of films, shows and devotional content has worked well,” he added.

    Family-oriented shows on focus

    “On Shemaroo TV the ratings had dipped but the team worked very hard to do a deeper dive on what the consumer is liking, and seeing. There is a devotional space as well as a kids space. There is a crime slot. Primetime is for the family. So there are mythological shows, historical, and costume dramas. The aim is to be family friendly. It is the overall family-oriented offering that has worked for Shemaroo TV. A lot of work is happening on all the three channels. Our ultimate ambition is to be a network. We want to establish ourselves deeply into the consumer’s mind.”

    He noted that ‘Crime World’ was the first original for Shemaroo TV. The shooting of Jurm Aur Jazbaat was affected due to COVID. “Waah Bhai Waah is our next show and will be hosted by Shailesh Lodha.” In terms of learning from operating TV channels, he said the consumer is the king. “The consumer decides what works and what does not. He/she should be at the centre of everything that you do or think. You have to be a strong default option for the consumer.The COVID period taught us that we have to be totally nimble and flexible. When ad spends shrunk, we had to ensure that we could still sustain with the costs.”

    In the context of having additional TV channels, Gada said that launches will be looked at but it will be spaced out. The pace of launch will be gradual. “There are quite a few whitespaces in FTA. We have identified four to five whitespaces (it refers to spectrum allocated for broadcasting services but which remains unutilised) in FTA. Multiple opportunities exist. Right now, we want to stabilise the three channels.” 

    When asked about the possibility of starting a movie channel, he noted that the space is crowded. “Being a Bollywood content house film is a natural progression for us. Currently, the film space is already quite crowded. We look at two things. The first is whether there is a scalable opportunity or not. The second is do we have a right to win. This is what decides whether or not we enter this space. In terms of a film channel, yes, we have the right to win but we have to see if it is scalable or not.”

    On FTA and its audience

    In terms of the potential of FTA, he said that there is a large audience that consumes free TV. “There is a large TV dark population even now,” he explains. “We expect mapping the reasons that it could be electricity, not enough penetration of TV hardware, income levels, etc. FTA is a good entry level for people getting into the TV consuming population for the first time. New media exposure is happening and this is attractive to many advertising categories. Not all but many. There is no other way to reach those audiences. The media journey for those audiences should be Free TV to pay TV and then onto digital.”

    Growth in digital business and OTT 

    In terms of the digital side of the business, he noted that over 50 per cent of revenue comes from Youtube content that the company puts on the platform and content will be added. “Youtube of course is growing significantly with the overall growth in digital media. We are putting up a lot of fresh content. Our ambition is to grow faster than the platform or the industry.”

    As far as our OTT platform ShemarooMe is concerned, “we are one of the large players in the Gujarati side. This is our key consumer proposition. We offer movies, web series and plays. At some point of time, once our Gujarati content moves to the next level, then we will focus on the segment that we want to work with. We are keenly evaluating a couple of segments. We are confident that within this fiscal we should be able to go forward with that. India is a large heterogeneous market,” he added. He mentioned the focus of ShemarooMe, which is subscription video on demand (SVOD). “What we have seen is that consumers are willing to pay for premium and exclusive content,” he said and pointed out that Gujaratis across India & abroad especially in the US the audiences consume it avidly.

    Shemaroo needs to develop six of its IPs into different types of content. It could take the form of movies, web series, a sequel and prequel. It will partner with various platforms to be able to take this journey forward. “Quite a few things are moving forward. A lot of conversations are taking place with partners,” he added at lenght.

  • Barc Week 23 data: Goldmines most watched channel in HSM market

    Barc Week 23 data: Goldmines most watched channel in HSM market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 23 i.e., 4 June to 10 June. Goldmines has emerged as the most watched channel in the Hindi-speaking market.

    As per All India 2+ target group data, Sun TV was the most watched channel in India during the week with average minute audience (AMA) of 2306.0 (000). It was followed by Star Maa with 2162.43 (000) AMA, Goldmines with 2097.48 (000) AMA, Star Plus at 1990.87 (00) AMA and Dangal at 1771.91 (000) AMA.

    Average minute audience (AMA) is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

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    In the Hindi-speaking market (HSM), Goldmines was the most watched channel with an AMA of 2073.41 (000). It was followed by Star Plus, Dangal, Sony SAB and Star Pravah.

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    In the South, Sun TV was the most watched channel at 2298.28 (000) AMA followed by Star Maa at 2122.72 (000) AMA, Star Vijay, Zee Kannada, Zee Telugu.

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    In the Maharashtra/Goa market, Star Pravah was the most watched channel with 1358.65 (000) AMA followed by Zee Marathi, Sony SAB, Colors Marathi and Goldmines.

    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 419.97 (000) AMA followed by Star Plus, Sony SAB, Star Vijay and Colors.

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    In the West Bengal market, Star Jalsha was the most watched channel with 973.51 (000) AMA followed by Zee Bangla at 720.27 (000) AMA, Jalsha Movies, Sony Aath and Zee Bangla Cinema.

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  • The Q announces new show ‘Mr Aur Mrs LLB’; expands programming slate

    The Q announces new show ‘Mr Aur Mrs LLB’; expands programming slate

    Mumbai: Hindi general entertainment channel The Q has announced the launch of a new show Mr Aur Mrs LLB diversifying its programming slate. The show will premiere on 20 June at 9 pm and will air from Monday to Friday.

    Set in the fictitious town of Machandpur, Mr Aur Mrs LLB will feature stories around the lives of lawyer couple – Anirudh Agarwal played by Subir Rana and Payal Agarwal played by Shivani Tomar – who have contradicting ideologies and theories. Adding humour to the plot is the silly Judge Rajinder Chaudhary played by Sumit Arora. Each story will spread across three to five episodes and is a satirical take on situations inspired from real life settings.  Gunjan Sinha who plays the character of an orderly and Saksham Shukla who portrays a crazy reporter are also part of the show.

    To promote the humour and the madness, The Q will roll-out a cross-media integrated marketing campaign helmed by the central characters

    “At The Q, we believe the onus rests upon us to offer our audiences especially in the FTA universe with differentiated content that is original to TV,” said QYOU Media CEO Simran Hoon.  “Mr Aur Mrs LLB adds variety to our current offering with a mix of interesting genres, and characters. Each story is a one-of-its-kind narrative that will keep viewers gripped. We are sure that this show will help us further develop appointment viewing for The Q and a stronger relationship with our viewers.”

    Mr Aur Mrs LLB offers a whole new entertainment experience for our discerning viewers. Each character has their own quirk, characteristic and ideology making them unique, fresh to TV and pleasantly amiable,” said The Q and Q Marathi programming head Ashutosh Barve. “Collaboratively, the show is designed to drive engagement and conversations. We are sure that the launch of Mr Aur Mrs LLB will bring families together in their living rooms and fulfil their entertainment needs with content they can associate with.”

    The show originally made for digital by ‘Two Nice Men Mediaworks’ is brought to television homes in the Hindi heartland by The Q.