Category: Viewership

  • Zee Café partners with Cetaphil for ‘Not Just A Chat Show’ starting 24 July

    Zee Café partners with Cetaphil for ‘Not Just A Chat Show’ starting 24 July

    Delhi: Zee Café is all set to launch its new entertainment show Not Just A Chat Show. The show will be broadcast starting 24 July on the channel.

    As the name suggests, it is not just a chat show! The format is based on American miniseries Behind The Scenes (BTS) making it different, unique and more immersive than the regular television chat shows. Presented by Cetaphil, the show will see a fascinating bunch of guests who will be interviewed by the dynamic Anushka Sen in a non-formal setup. So, secrets are bound to be vented out and some interesting gossip is sure to come your way.

    The limited episodes chat show will feature a guest every episode including actresses Krystle D’Souza, Riddhima Pandit, Chef Shipra Khanna, and Aesthetic Physician Dr Monica Jacob who will be seen having a discussion with the host about their work, food habits, skincare, personal life and much more.

    The format of the show will allow the audience to see their favourite celebrities get candid and share insights into their life while providing some blazing skin care tips to the viewers. The show promises fun games and interactive sessions to bring entertainment and drama to the viewers.

    Zee Entertainment Enterprises chief growth officer – ad sales Ashish Sehgal shared, “Over the years Zee Café has garnered popularity amongst the viewers, making it prevalent in the eyes of the investors and the sponsors. Our new show, Not Just a Chat Show is presented in collaboration with Cetaphil, and we are elated as it opens a completely new avenue of growth for us. We are extremely enthusiastic about the launch and are sure it will garner the viewership we are hoping for.”

    Zee Entertainment Enterprises chief cluster officer – North, West and premium Amit Shah said, “At Zee Café, we have consistently kept the consumers’ evolving preferences at the centre, wherein we introduced Indian original programming to present more relatable and entertaining content to the viewers. With the success of the first two original formats Dance With Me and Chef Vs Fridge and the support we garnered from the viewers, we are inspired to bring more to each one of you. We stay committed to presenting engaging content to our viewers and delivering higher value to our partners through unique propositions. With ‘Not Just A Chat Show’, we aim to give the viewers a peek into the lives of their loved celebrities in the most candid way. We are delighted to collaborate with Cetaphil for this property, and we remain confident that the unique format of the show will make it different and more engaging from all the other chat shows. We are extremely excited for the launch and are sure the audience will enjoy watching the show as much as we loved creating it.”

    Galderma India Pvt. Ltd managing director South Asia G. Sathya Narayanan said, “Zee Café in the recent past has engaged Indian viewers with their original programming. The shows have garnered audience’s love, escalating the popularity of the channel. We are glad to collaborate with a brand for this upcoming show that not only provides insights into the lives of the celebs but also brings forward the topic of Sensitive skincare. With growing pollution and changing weather conditions, it becomes extremely important to get an idea of proper skincare and busting myths related to it. This show will help the audience learn from their favourite celebs and the experts. We are sure the show will garner engagement and love from the audience.”

  • MIB proposes to introduce policy guidelines for renewal of registered MSO and HITS operators

    MIB proposes to introduce policy guidelines for renewal of registered MSO and HITS operators

    Mumbai: The Telecom Regulatory Authority of India (Trai) on Wednesday issued a consultation paper on the renewal of multi-system operators (MSOs) registration.

    The ministry of information and broadcasting (MIB) sent a reference to the telecom regulator seeking recommendations on issues pertaining to the MSO renewal procedure. As per the letter, MIB stated that the policy guidelines for uplinking/downlinking of channels prescribe ten years as the permission period. The renewal period is also mentioned as ten years. In the direct-to-home (DTH) sector, the guidelines mention the licence validity for a period of twenty years, renewable by ten years at a time.

    MIB said, “To maintain uniformity with the DTH and broadcasting sector and considering the validity of security clearance, MIB has proposed to keep the renewal period of MSO registration after every ten years.”

    MIB also noted that, at present, there is no provision for renewal in the existing guidelines for registration for headend-in-the-sky (HITS) services. It said that Trai may initiate a separate consultation for the renewal of HITS services.

    The consultation paper seeks the comments of stakeholders on relevant issues pertaining to the renewal of MSO registration, including the quantum fee to be paid for such renewal.

    The key issues addressed in the consultation paper are:1) what should be the qualifying conditions, if any, to be prescribed for MSO renewal? 2) list of required compliances for MSO registration renewal 3) Renewing period 4) Should a one-time fee be charged at the time of renewal? 5) Should there be a window to apply for renewal before the expiry of MSO registration? 6) provision to ensure continuity of service to consumers on the expiry of registration.

    Background

    The cable TV industry in India commenced as an unregulated service in the late 1980s. The services were driven by the need of customers for alternative entertainment options to Doordarshan. This sector saw exponential growth with the launch of channels such as Star TV and Zee TV in 1992. As more local cable operators mushroomed across the country, a need arose to regulate the service, leading to the promulgation of Cable Television Networks, Rules, 1995.

    Trai brought the broadcasting and cable services under the ambit of Trai in 2004, which ensured orderly growth of the sector while protecting the interests of consumers. According to EY, India is the second largest pay TV market after China, with 197 million TV households growing at a 7.5 per cent year on year rate.

    Pay TV services are primarily delivered through cable TV and direct-to-home (DTH) systems. Other modes of transmission, such as Internet Protocol TV (IPTV) and headend-in-the-sky (HITS), have a smaller subscriber base.

    The Cable Television Networks (Regulation) Act, 1995, formalised the cable TV sector in India but resulted in operational challenges for local cable operators (LCOs) who did not have sophisticated equipment or resources to receive broadcast signals from large numbers of satellites before sending them to their subscribers.

    This led to the launch of MSOs who received the signals of different television channels, combined them and transmitted this combined feed to multiple LCOs. The MSOs were the middle men in the hierarchy of the cable services sector, between the broadcasters on one hand and local cable operators on the other.

    The MSOs established head-ends in metros and major towns to receive TV signals from different TV broadcasters, aggregate and distribute these signals to LCOs, who further transmit them to subscribers through cables. In some instances, MSOs also provide the services directly to their consumers.

    The evolution of technology paved the way for the digitization of the cable TV sector. With the introduction of the digital addressable system (DAS), the government amended the Cable Television Networks Rules, 1994 by issuing the Cable Television Networks (Amendment) Rules, 2012.

    As per the amended rules, MSOs operating in DAS areas are required to obtain the necessary permission from MIB in addition to registration as a cable operator. As per MIB, the number of MSOs has grown from 29 in 2012 to 1762 in March 2022, as per MIB.
     

  • Shemaroo Entertainment’s traditional media biz up by 39% YoY in Q1 FY23

    Shemaroo Entertainment’s traditional media biz up by 39% YoY in Q1 FY23

    Mumbai: Shemaroo Entertainment announced its financial results for the first quarter of FY23 recently. The company reported consolidated revenue from operations of Rs 96 crore, up by 28.4 per cent, and a Rs 20 lakh net profit.

    Its digital media business generated Rs 48.1 crore in revenues, up by 19.3 per cent YoY. The company’s traditional media business generated Rs 47.9 crore in revenues, up by 39 per cent YoY.

    Shemaroo’s expenses also grew to Rs 87.9 crore, up by 29.9 per cent YoY.

    The company reported a flux in media viewership across traditional and digital platforms on account of increased mobility due to the Covid unlocking period. The advertising spends for traditional advertisers were affected due to rising input costs, uncertainty in the global economic environment, and supply chain disruptions. This was amplified by the slowdown in start-up funding, which impacted new-age advertisers.

    Despite the challenges, the company delivered a strong performance in terms of revenue growth and maintained positive margins during the quarter.

    Shemaroo launched its third free-to-air (FTA) Hindi general entertainment channel (GEC) Shemaroo Umang in April. The company began monetising the channel via advertisements in July. As per the company, Shemaroo Umang opened at the No. 2 position among FTA GECs and held on to that position until the end of the quarter.

  • NAB Show New York registration opens, event to be held on 17–20 Oct

    NAB Show New York registration opens, event to be held on 17–20 Oct

    Mumbai: Registration has opened for the National Association of Broadcasters (Nab) Show in New York. The event will run from 17–20 October 2022 (exhibits 19–20 October) at the Javits Centre. The event’s mid-point timing, six months following the Nab Show in Las Vegas, aims to provide an opportunity for the Nab Show community to connect at a major East Coast venue. Attendees will gain strategic insight and engage with technology that is transforming broadcasting and the larger media & entertainment business.

    The National Association of Broadcasters’ Nab Show New York will provide hands-on learning and exploration of cutting-edge product features, applications, and workflows that support improved audio and video experiences. It will take place concurrently with the AES New York 2022 Convention.

    Exhibits Pass registrants will have full access to the NAB Show New York and AES exhibits as well as educational opportunities on the show floor, including an experience area with unique theatre, networking opportunities, and demonstrations.

    Conference programmes requiring separate registration include: cybersecurity for broadcasters retreat (October 17-18); post|production conference NYC (October 18); the streaming summit (October 18); TV2025: monetizing the future (October 19); the radio experience at NAB Show New York (October 19-20) and lastly, NAB Marconi radio awards (October 19).

    Nab EVP & MD-global connections and events, Chris Brown said, “We are thrilled to be back in person in New York and look forward to delivering an exceptional experience for exhibitors and attendees. The success of the Nab Show in Las Vegas reinforced the power of live events and the desire for a return to in-person trade shows. Nab Show New York is an important touch point for the industry to re-engage with the technology and thought leaders who are revolutionising the art of storytelling and moving the business forward.”

  • Zee UPUK reaches 34 mn individuals, becomes the most viewed channel

    Zee UPUK reaches 34 mn individuals, becomes the most viewed channel

    Mumbai: Zee Uttar Pradesh-Uttarakhand (Zee UPUK) has surpassed all competitors in the region. Currently, it reaches to 34 million individuals and it is the most viewed channel in the state for 31 weeks , according to the latest BARC data released recently. 

    The data stated that Zee UPUK tops the list with a market share of 55 per cent, overtaking its competitor ABP Ganga, which has a 10 per cent market share. The data also shows competitors-News State & News 18, have seen a fall in viewership with just 17 per cent and 10 per cent market share, respectively.

    Zee UPUK covers a wide range of topics, including politics, crime, the city, and entertainment. Some of the popular flagship shows of the channels that have helped the channel gain its dominance across time bands are UP Maange Uttar, Jan Man, Khabar Garda Hai, 4 Ki Chausar, and Jagte Raho.

    Since Zee UPUK garners millions of viewers, it has also become the top choice for advertising and marketing.

    In the past 13 weeks, the BARC report established that the channel also leads in ATS with a reach of 15 million individuals per month in the region. The channel has cemented its leadership in both urban and rural market strata in all time bands too.

    Commenting on this big win, Zee Media’s chief business officer Abhay Ojha said, “We are ecstatic to be the No. 1 channel in Uttar Pradesh and Uttarakhand, and I am thankful for the trust our audiences have shown in us. We have focused on catering to all the needs of our viewers and are committed to becoming the one-stop-most-trusted regional Hindi news channel. The BARC ratings are testimony to this, which fuels our ambitions, and we hope to continue with the same momentum.”

  • M. Abul Nasr Iqbal joins India News as senior anchor

    M. Abul Nasr Iqbal joins India News as senior anchor

    Mumbai: India News has announced the appointment of Abul Nasr as senior anchor.

    With a career spread over 17 years, Abul has worked with established names in the media domain. Prior to joining India News, he was associated with India TV as an anchor and executive producer. He has also worked with News Nation, Sahara TV and Jain TV.

    Abul is an iTV alumnus. He has engaged himself in various important assignments throughout his career.

    iTV Network founder Kartikeya Sharma said, “Abul is a remarkable talent and his history of creative ingenuity and fluency will move India News in promising new directions that connect directly with what our viewers are seeking. I am thrilled to welcome him to the brand.”

    I’m incredibly honoured to be joining the team at India News, said Abul. “I look forward to working with the talented editors and reporters to define what’s next for India News. The network has such a rich history, and I’m excited to be a part of its future.”

    Abul holds a post graduate degree in Mass Communications from YMCA New Delhi.

  • Barc Week 27: India TV garners 13.1 per cent relative share in HSM 15+ market

    Barc Week 27: India TV garners 13.1 per cent relative share in HSM 15+ market

    Mumbai: For the fifth consecutive week, India TV continued to lead the ratings in the Hindi-speaking market (HSM) 15+ audience during Week 27 i.e., 2 July to 8 July for the time band 0600 to 2400 hours, as per viewership estimates by Broadcast Audience Research Council (Barc). (Relative share among 12 Hindi news channels on basis of Average Minute Audience (AMA 000).

    The data was shared by India TV with Indiantelevision.com.

    India TV had a relative share of 13.1 per cent followed by Aaj Tak with 12.9 per cent share. Republic Bharat and News18 India had 12.1 per cent and 12.0 per cent relative share, respectively. Both Republic Bharat and News18 India gained in terms of relative share compared to the previous week.

    TV9 Bharatvarsh had a relative share of 9.4 per cent followed by Zee News at 8.9 per cent. Times Now Navbharat and ABP News had a relative share of 7.2 per cent and 6.8 per cent, respectively.

    News Nation, Tez, News24 and India News had 5.8 per cent, 5.4 per cent, 3.8 per cent and 2.5 per cent share, respectively.

    The Hindi news genre grew by two per cent in Week 27 from 2,247 (000) AMAs in Week 26 to 2,296 (000) AMAs in Week 27.

    Barc data for HSM Urban market shows that India TV has been leading the ratings for ten consecutive weeks with a relative share of 14.1 per cent in Week 27. It was followed by Aaj Tak with 13.0 per cent share, News18 India at 12.0 per cent share, Republic Bharat at 11.5 per cent share, Zee News at 9.5 per cent share and TV9 Bharatvarsh at 8.3 per cent share.

    As per Barc data for HSM NCCS A, India TV has the highest relative share among affluent Hindi audiences for 11 consecutive weeks. Its share stood at 14.8 per cent in Week 27.

    Platform data from Airtel Xstream showed that India TV had 26.7 percent relative share in the HSM market for Week 27. It was followed by Aaj Tak with 22.6 per cent share, R Bharat at 17.6 per cent share, Zee News at 17.3 per cent and ABP News at 15 per cent.

    FB Live data by Crowdtangle showed that India TV garnered 46.39 million FB live video views between 2 July to 8 July, followed by Aaj Tak at 32.83 million, ABP News at 29.78 million.

  • Warner Bros. Discovery announces South Asia leadership team

    Warner Bros. Discovery announces South Asia leadership team

    Mumbai: Warner Bros. Discovery has unveiled its new leadership team for South Asia. The business is led locally by a general manager – South Asia Arjun Nohwar and includes brands such as Discovery, HGTV, Eurosport, Cartoon Network, POGO, Discovery Kids, DC, and the discovery+ streaming service.

    Ruchir Jain has been named head of distribution & Eurosport and heads up the integrated network distribution function. Jain led the finance team at Discovery Network from 2018 to 2021, and then distribution. He continues to lead the Eurosport channel.

    Tanaz Mehta has been appointed as head of ad sales, tasked with growing revenues across all networks in South Asia. Mehta is a seasoned sales leader with deep expertise and a nuanced understanding of the market.

    Uttam Pal Singh will head the kids’ cluster and is tasked with developing a compelling content strategy for growth. In his previous capacity at Discovery Kids, Singh led the team behind successful original IPs, including Little Singham and Fukrey Boyzzz. The combined kids portfolio now includes Cartoon Network and POGO, in addition to Discovery Kids.

    Sai Abhishek was named head of the factual and lifestyle cluster and will be responsible for delivering growth and profitability across the genre. Sai comes with a strong background of leading original productions, programming, and acquisitions.

    “With this exceptional new-look team, Warner Bros. Discovery is well-positioned to achieve our ambition of being the leading and most dynamic media company in the region,” said Nohwar. “All our leaders are looking forward to working closely together across divisions as one united team.”

    Nohwar also paid tribute to two outgoing executives who will be exiting the organisation. Rohit Khetarpal will be leaving the company after 14 years, having been a key member of the legacy WarnerMedia and Turner network distribution team. Abhishek Dutta also departs, having led the legacy WarnerMedia Kids team in South Asia, including programming strategy, acquisitions and original production.

    Other lines of business, shared services and corporate functions that support the wider region will be announced at a later date.

    The new company combines WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading non-fiction and international entertainment & sports businesses.

  • Zee Telugu to premiere Mahasangamam episodes on TV screens

    Zee Telugu to premiere Mahasangamam episodes on TV screens

    Mumbai: Zee Telugu is all set to present two dramatic and enthralling mahasangamam episodes of ‘Oohalu Gusa Gusa Lade’ and ‘Gundamma Katha’ on 13 and 14 July from 1 p.m to 2 p.m, which will keep everyone hooked to their TV screens.

    Oohalu Gusa Gusa Lade and Gundamma Katha have distinct storylines, however, both the shows aim to break societal stereotypes. Their plots are so engaging that they have gone on to build a cult following for themselves. With enthralling and exhilarating mahasangamam episodes of both the shows coming up, the audience is surely in for a treat.

    During the mahasangamam episodes, viewers will witness Manikyam (from Gundamma Katha), Jayanthi (from Oohalu Gusa Gusa Lade) and a few others preparing to perform some rituals since their village is organising a religious ceremony after the village goddess sheds tears of blood. As a part of the ceremony, the entire village will be obligated to sacrifice all their ornaments to the goddess and all the villagers agree to do so. However, the antagonists make an attempt to play spoilsport and bring shame to Manikyam and her family in front of the villagers. How the lead jodis of both the shows avert this humiliation through a series of twists and turns forms the crux of mahasangamam and these high-octane episodes will keep everyone at the edge of their seats. 

  • Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Sony PIX viewership share grows in FY23 during Week 14-26: Barc

    Mumbai: English movie channel, Sony PIX, has grown its viewership share from 27 per cent in FY22 to 31 per cent in FY23 among the target group 15-40 AB, market 10 lakh+, period Week 14-26 of 2022, as per Broadcast Audience Research Council (Barc) data.

    “Moreover, it has the distinction of being the only channel in the English movie category to have shown viewership growth over the last fiscal,” said the company’s statement.

    The channel is launching two new properties – Always Trending and Action @11. Always trending will showcase the best performing titles on the channel and Action @11 will soar the adrenaline rush of viewers through power-packed movies.

    With the brand promise of ‘Stay Amazed’, Sony PIX is home to Hollywood’s biggest franchises. Some of the thrilling additions that steered the performance numbers have been “Shazam”, “Venom”, “Spider-Man: Homecoming”, “Jumanji: Welcome To The Jungle”, “Kong Skull Island”, and “Wonder Woman”. In fact, 12 of the top 20 movies in the category during the last quarter were aired on Sony PIX. The channel has been a frontrunner in the primetime slot of 07:00 p.m – 12:00 a.m.

    To drive viewer engagement and build a strong recall, the brand has been innovating its IPs each year, making them more interesting. Among all the properties, some of the most successful ones have been PIX Arena Bingo Nights – the perfect Bingo for movie buffs, PIX Premiere League – an action-packed line-up, Mind It showcasing English movie titles in regional languages, and Hollywood’s Finest – telecasting critically acclaimed award-winning Hollywood titles.

    “Being no. 1 is a matter of immense pride for us and we are grateful for the continued love and support of our viewers,” said Sony Pictures Networks chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “I would also like to take this opportunity to thank all our stakeholders for supporting us in our fulfilling journey. Being the most viewed channel in the category is a testimony to our commitment to providing only the best Hollywood experience to our audiences, and we are committed to sustaining this momentum.”

    Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 14-26’2022, Average Weekly AMAs, SD