ITV

Category: Viewership

  • CNN-News18 leads the news genre with 33% market share 

    CNN-News18 leads the news genre with 33% market share 

    Mumbai: According to the latest data from the Broadcast Audience Research Council (Barc), CNN-News18 has a 33 per cent market share in India’s TG 15+ demographic, leading the English news genre. The channel has moved 71 per cent ahead of Times Now, according to the master’s statistics.

    Since March 2022, when Barc started measuring the English news category again, CNN-News18 has consistently beaten its rivals.

    The channel continues to outperform the competition during the highly sought-after prime time hours.

  • Barc Wk1’ 23: Star Plus bags top spot in all India market

    Barc Wk1’ 23: Star Plus bags top spot in all India market

    Mumbai: The currency data for the first week of January 2023 has been released by the Broadcast Audience Research Council (Barc) India. As per data for the all-India 2+ target group, Star Plus is the most watched channel in India with an average minute audience (AMA) of 2618.78 (000) AMA. It was followed by Sun TV at 2575.2 (000) AMA, Star Maa at 2169.62 (000) AMA, Goldmines at 2134.45 (000) AMA and Colors at 2032.96 (000) AMA.

    The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes.

    In the Hindi-speaking market (HSM), Star Plus emerged as the most watched channel at 2510.67 (000) AMA, followed by Goldmines at 2107.12 (000) AMA , Colors at 1988.17 (000) AMA, Dangal at 1899.42 (000) AMA and Star Pravah at 1596.73 (000) AMA.

    In the south market, Sun TV was the most watched channel at 2557.67 (000) AMA, followed by Star Maa at 2123.35 (000) AMA, Zee Kannada at 1560.82 (000) AMA, Star Vijay at 1380.11 (000) AMA and Zee Telugu at 1347.88 (000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1580.37 (000) AMA, followed by Colors Marathi at 475.05 (000) AMA, Zee Marathi at 447.73 (000) AMA, Colors at 360.74 (000) AMA, and Star Plus at 360.01 (000) AMA.

    In the West Bengal market, Star Jalsha was the most watched channel with 1098.41 (000) AMA followed by Zee Bangla at 858.01 (000) AMA, Jalsha Movies at 180.07 (000) AMA, Colors Bangla at 160.66 (000) AMA and Colors at 138.81 (000) AMA.

    In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru, and Chennai, Colors was the most watched channel at 520.71 (000) AMA followed by Sun TV at 473.57 (000) AMA, Star Plus at 413.76 (000) AMA, Star Vijay at 284.54 (000) AMA and Star Pravah at 276.4 (000) AMA.

  • National Geographic India returns with an all-new season of ‘It Happens Only in India’

    National Geographic India returns with an all-new season of ‘It Happens Only in India’

    Mumbai: National Geographic is all set to return with the brand-new season of its original series It Happens Only in India. Cyrus Sahukar & Shenaz Treasury will host the series. They will explore the fascinating and enriching stories of India across multiple spheres.

    Premiering on 15 January at 8.00 p.m., It Happens Only in India will introduce viewers to some of India’s most wondrous places, local cuisines, astounding megastructures, & art forms, like the PM Museum, Gatka—a traditional martial art form, the Floating Post Office, Pamban Bridge, Wazwan, Hanle Observatory, and Kathakali, amongst others. The 10-part series will also showcase inspiring stories of talented innovators like Mangoman of India, Plogman of India, and Mumbra girls, amongst others.

    “Our constant endeavor is to narrate stories that are intriguing and inspiring, that bolster curiosity among our viewers. It Happens Only in India is one of our extremely popular series – having witnessed immense love and appreciation. For the coming season, we are bringing brand new stories from all corners of our country – each unique and distinctive in their own way. We will have Sahukar & Treasury, who will be seen adding in their own charm and humour to the narratives, making it a compelling watch for our viewers,” said a National Geographic spokesperson.

    “Our country is full of surprises, and I have always been intrigued by the many fascinating tales India has to offer. It Happens Only in India has been a wonderful experience and has given me the opportunity to be a part of the beautiful, unique stories of our country and share them with viewers in my own style. I’m really happy to be a part of the National Geographic family and join this journey of exploration,” said Cyrus Sahukar.

    “I have always been a travel enthusiast and absolutely love exploring fascinating new cultures and quirky places around the world. It Happens Only in India is where I travel around our incredible country, showcasing the depth of stories that our own country has to offer and bringing them to life in my own narrative style. I am really excited to have this show on National Geographic,” said Shenaz Treasury.

  • TV ad volumes soared 2% in 2022 over 2021: TAM AdEx report

    TV ad volumes soared 2% in 2022 over 2021: TAM AdEx report

    Mumbai: TAM AdEx released a television advertising report in 2022. The report focused on understanding the advertising trends in comparison to the past five years, monthly trends, top spenders (categories, advertisers, & brands), co-branded ads associated with movies, & celebrity endorsements on TV. In 2022, more than 600 TV channels have been monitored by TAM AdEx.

    The TV ad volumes increased by two per cent in 2022 compared to the previous year. Average ad volumes per day rose by three per cent in the fourth quarter of 2022, compared to the second quarter. The second quarter saw the lowest average ad volume, but it was still 10 per cent higher than the same quarter in 2021.

    October continued to have the highest ad volume in the years 2021–2022, at 9.2 per cent, owing to the festive period. June remained the month with the lowest ad volume share in both 2021 and 2022.

    The food and beverage industry topped the list with a 21 per cent share of ad volumes, followed by services with a 16 per cent share. In comparison to 2021, five of the top ten sectors retained their ranking in 2022.

    Toilet soaps and toilet/floor cleaners categories retained their top two positions in 2022 and 2021, accounting for more than four per cent of ad volumes.

    Aerated soft drinks moved up from the seventh position to achieve the eighth rank in 2022, displacing washing powders/liquids, whose ranking in four out of the top ten categories improved in 2022 in comparison to 2021.

    The top 10 advertisers together accounted for 38 per cent of ad volumes in 2022.

    Reckitt Benckiser, Godrej Consumer Products, Coca-Cola India, and Procter & Gamble were on the list of the top 10 advertisers with a positive rank shift compared to FY 2021.

    Reckitt topped the list, followed by HUL. Coca-Cola India was the new entrant in the top 10 advertisers’ list.

    Six out of the top ten brands were from Reckitt Benckiser, and three were from HUL. Mosquito repellents experienced the greatest increase in ad sales, increasing by 113 per cent.

    In 2022, more than 5,200 exclusive advertisers advertised than in 2021. Supermarket grocery supplies were the top exclusive advertiser during 2022 compared to 2021. The services sector had three brands on the top ten exclusive list in 2022, while the education and personal accessories sectors had two brands each.

    Since 2021, general entertainment channels (GEC) have overtaken news as the most popular channel genre in terms of advertising, and this trend will continue in 2022. The top five channel genres accounted for more than 90 per cent of ad volumes in both 2022 and 2021.

    In 2022, national channels saw an eight per cent ad volume rise compared to 2021, while regional channels slipped by a marginal two per cent in 2022 over 2021. Regional channels will have the highest ad volume share in both 2021 and 2022.

    There was over 730 hours of co-branding advertising with movies recorded on TV in 2022. Sting energy drink topped the list of brands associated with movies with a 10 per cent share of the co-branding ad volumes. Sting, the leading energy drink brand, collaborated with the film Raksha Bandhan.The top 10 brands accounted for nearly 50 per cent of co-branding ad volumes in 2022. Shabaash Mithu and Vikram Vedha were associated with eight co-branding ads.

    During 2022, the number of movies opting for co-branding ads for promotion increased threefold, from 20 to 60.

  • Bharat Express appoints Anurag Singh as managing editor

    Bharat Express appoints Anurag Singh as managing editor

    Mumbai: Senior journalist and former Zee News output head Anurag Singh has joined the upcoming Hindi news channel Bharat Express as managing editor.

    Singh has worked in the media for over two and a half decades and has extensive experience in both print and broadcast media.

    He started his career with Amar Ujala and later worked for Dainik Jagran and Dainik Bhaskar before joining NewsTV.

    Singh has also been a member of the launch teams for several prestigious news channels. He was a member of the Aaj Tak launch team in 2000.

    After leaving Aaj Tak, Singh joined Star News (now ABP News) as part of its Mumbai launch team in 2002. Aside from that, he was a member of the IBN7 (now News18 India) founding team in 2006, as well as the News18 India launch team.

  • iTV network exits Barc, pull out 9 channels from the viewership ratings

    iTV network exits Barc, pull out 9 channels from the viewership ratings

    Mumbai: “There is a total loss of faith and credibility in the working of Barc,” said iTV network when it announced its exit from the TV rating agency Broadcast Audience Research Council.

    iTV network which owns nine channels has announced its decision to pull out from Barc ratings with immediate effect on Tuesday.

    In an official communiqué, iTV network said, “Time and again, we’ve raised our concern and reservations over the arbitrary and unilateral mechanism being used by Barc. We have raised very serious issues regarding the reliability/trustworthiness of the ratings, but none of our concerns has been addressed till date. There is a total loss of faith and credibility in the working of Barc, and we along with many broadcasters are forced to remain connected with Barc because it is the only TV ratings agency and enjoys a dominant position. The unexplained actions of Barc have greatly damaged our networks.”

    In lieu of above, iTV network has sent a letter to the TV viewership measurement company Barc informing the decision to suspend ratings for the time being till its grievances are taken care of by the audience measurement body.

    The media networks runs two national channels – India News, NewsX and seven regional channels – India News Haryana, India News UP/UK, India News MPCG, India News Gujarat, India News Rajasthan, India News Punjab-Himachal-Jammu Kashmir and NE News.

    On 1 October 2022, ZEE Media, one of the biggest media giants, who also took this bold and definite decision to stop participating in the Barc ratings, also questioned the rating agency about their whole structure and operation transparency towards the news industry. Now, iTV network seems to have joined the same league.

    Also read: Zee Media announces pulling out 14 new channels from Barc ratings

  • Barc Week 42-45’22: News18 India outperforms Hindi GECs in viewership chart

    Barc Week 42-45’22: News18 India outperforms Hindi GECs in viewership chart

    Mumbai: News18 India and CNN-News18 announced that they beat the competition in terms of audience. Both channels have continued to do better on the general entertainment channels (GEC) in terms of total reach and have maintained their dominance for several months.

    According to Barc data (market share per cent 24hrs TG:15+, HSM, Week 42-45’22, all day), TV9 Bharatvarsh stood second with 14 per cent market share, followed by News18 India with 15.4 per cent, Aaj Tak with 12.9 per cent, and India TV with 12.1 per cent.

    News18 India maintained its dominance in the much-coveted prime time slot as well. According to Barc’s recent listing, the channel garners a massive 16 per cent market share. Meanwhile, TV9 Bharatvarsh received 14.9 per cent, Aaj Tak received 13 per cent, and India TV received 11.9 per cent. When the Barc ratings resumed in March of this year, the channel opened at number one and has maintained that position ever since.

    Furthermore, CNN-News18 has a market share of 31.9 per cent, which is 19 per cent higher than Republic TV and 24 per cent higher than Times Now. Republic TV and Times Now retained their market shares of 28.2 per cent and 25.8 per cent, respectively.

    In prime time, CNN-News18 continued to outperform the opposition. In accordance with the Barc ratings (market share per cent 1800-2300, TG:15+ AB, India), Times Now came in second with a market share of 26.4 per cent, followed by Republic TV with 26.6 per cent, and CNN-News18 with 33.4 per cent for the week 42–45’22, which was Monday–Friday.

    News18 India has performed better than the top general entertainment channels in terms of reach as well. In comparison to Star Plus, which had a cumulative reach of 9.2 crore, and Sony SAB, & Zee TV, which had cumulative reaches of 8.07 crore and 7.9 crore, respectively, News18 India had a cumulative reach of 10.13 crore (Barc; HSM; TG: 2+; Cume reach ‘000; Avg; Wk 42-45’22).

    The News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.

    News18 Network has made significant investments in technology and editorial resources to ensure that its content and presentation remain unique to the audience and far ahead of the competition.

  • The Quint records revenue of Rs 11.79 cr for Q2 FY23

    The Quint records revenue of Rs 11.79 cr for Q2 FY23

    Mumbai: Quint Digital Media (QDML) has published its standalone and consolidated results for the quarter and a half that ended on 30 September 2022.

    On a quarterly basis, the total revenues of the company for Q2 FY23 (September 22) stood at Rs 11.79 crore, recording a growth of eight per cent on a quarter-on-quarter (QoQ) basis. 

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    The company mentioned double-digit growth of 17 per cent over Q2 FY22. While earnings before interest, taxes, depreciation, and amortisation (Ebitda) increased by 50 per cent to Rs 5.54 crore (Q1 FY23 at Rs 3.62 crore), profit after tax increased by 150 per cent over Q1 FY23.

    The Quint maintained strong momentum in Q2 and anticipates continued strong business momentum in Q3 of FY23.

    Total revenues for H1 FY23 (September 2022) were recorded at Rs 22.51 crore vs. Rs 16.91 crore for H1 FY22 (September 2021). Ebitda increased by 30 per cent to Rs 9.15 crore (H1 FY22 at Rs 6.86 crore). PAT increased by more than 20 per cent to Rs 2.83 crore.

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    QDML recorded consolidated total operating revenues of Rs 19.73 crore, a growth of 37 per cent over the previous year (consolidated operating revenues stood at Rs 14.39 crore in Q2 FY22).

    Quintype, a SAAS-based media-tech company, increased revenues by 160 per cent or more to Rs 5.21 crore (up from Rs 1.97 crore in Q1 FY22). Half-yearly revenues stood at Rs 9.57 crore, an increase of 160 per cent over H1 FY22.

    The losses on a consolidated basis (attributable to QDML; net of non-controlling interest) witnessed a reduction of more than 25 per cent over the previous year. The transaction for the divestiture of a 49 per cent stake in BQPRIME is expected to be completed in Q3 FY23, which will lead to a further reduction in the losses attributable to QDML.

    The company is expecting to complete the rights issue in Q3 FY23; the proceeds of the rights issue and consideration of the divestiture of a 49 per cent  stake in BQPRIME will provide the company with significant cash reserves and further boost overall profitability. 

    The audience footprint across the websites and digital platforms (including Facebook, Instagram, YouTube, Twitter, Snapchat, etc.) continued its strong momentum in the quarter. Some of the key data points, aggregated across the websites and digital platforms, are given below: 

  • Colors Tamil to premiere ‘Radha Krishna’

    Colors Tamil to premiere ‘Radha Krishna’

    Mumbai: Colors Tamil is set to bring the world television premiere of Radha Krishna to screens on 13  November at 2:00 p.m.

    The film follows the life of a young boy and centres on his relationship with an elephant. Directed by Rajini, the film features Adithya, Pugazh, Livingston, and Manobala as the supporting cast.

    In a forest setting, the boy Krishna (Adithya) and the elephant Radha are born in the same house and grow up almost as siblings. The forest department takes the elephant away after many happy years together, and Krishna begins to miss his brother and friend. He then embarks on a solo journey into the forest in search of Radha. 

    Director Rajini said, “With Radha Krishna, I wanted to provide a contemporary twist to our kids’ favourite inspirations like Mowgli. It was a wonderful and challenging experience, where training an elephant to cater to a child was tough but exciting. Radha Krishna’s world television premiere on a significant channel like Colors Tamil and its wide audience appeal make it all the more special to me. The intention behind curating the movie was to provide viewers, especially children, with a fun movie to watch.”

    Adding to this Adithya said, “It was an exciting experience, especially to perform alongside an elephant. It was challenging to understand the nuances of acting with an animal. But I feel, the elephant and I share a unique connection now. I am definitive that the World Television Premiere of Radha Krishna will make an interesting watch for families this weekend.”

  • &pictures to premiere ‘The Mitchells Vs The Machines’

    &pictures to premiere ‘The Mitchells Vs The Machines’

    Mumbai : This Children’s Day, &pictures takes audiences on a thrilling journey by bringing the Hindi television premiere of the critically acclaimed film, The Mitchells Vs The Machines to all on 14 November  at 11a.m.

    The animated comedy film is here to tickle your funny bone and take you on a joyous adventure, having been nominated for best-animated feature at the 94th Academy Awards and having swept the best-animated feature at the 49th Annie Awards.

    The Mitchells Vs The Machines is an animated comedy film that tells the story of Katie Mitchell, a young sweet girl who goes on a road trip with her proud parents, younger brother, and her beloved dog. Their plans to bond and spend time together as a family are thwarted when all of the world’s electronic devices come to life and stage an uprising.

    With machines taking over the world and causing unrest, the Mitchells emerge as humanity’s last hope for saving the planet. Finding themselves helpless in the face of robots and machines, the quirky and relatable Mitchells stick together and prepare to fight the robots. The Mitchells Vs The Machines, packed with humour, adventure, and thrills, is set to take audiences, kids, and their families on a thrilling adventure as they try to save the world and fight against the machines.