ITV

Category: Viewership

  • TAM applies for registration with MIB

    TAM applies for registration with MIB

    MUMBAI: When Kantar Market Research Services, a shareholder of India’s only operational ratings agency TAM Media Research, decided to go to court against the government’s cross-shareholding norms for television ratings agencies, there was a big question mark on the future of TAM.

     

    But as Kantar on 11 February succeeded in obtaining a stay on the cross-shareholding norms from the Delhi High Court till a judgement is delivered on its petition, it had some hope that TAM could continue to operate as a television ratings service provider.

     

    The court granted TAM two weeks after the guidelines take effect on 15 February to apply for registration with the ministry of information and broadcasting (MIB).  It had time till the end of next week to apply, but it submitted its registration application much earlier, on Friday.

     

    Kantar CEO Eric Salama confirmed to indiantelevision.com that TAM has submitted its application for being registered as a television ratings service provider.

     

    However, there is no clarity on the period within which the ministry will take a decision on TAM’s application for registration.

     

    There are various scenarios that can play out in the coming weeks for TAM. Further hearing on the Kantar petition will happen on 6 March.

     

    The first but highly unlikely scenario is the ministry acting on TAM’s application and before 6 March accepts the company as eligible to be granted a registration certificate. The next step will be the company, its board of directors, MD, CEO and CFO going through a security clearance.

     

    The second scenario is that the ministry rejects TAM’s application before 6 March, which also seems highly unlikely, or that the application is rejected after the hearing on 6 March. This could lead to Kantar filing an appeal against the government’s rejection of its application either in the High Court or in the Supreme Court and praying for allowing continuity in their business in the country. While granting the stay on cross-shareholding  norm, the court had also allowed TAM to continue to publish their television ratings.

     

    The third scenario could be the government asking TAM to submit more documents. In such a case, Kantar could approach the Delhi High Court for more time to submit the documents sought by the government.

     

    The fourth and more probable scenario is that the ministry may not act on TAM’s application till the Delhi High Court verdict on cross-shareholding is delivered. If the ministry finally rejects TAM’s application, Kantar may go in appeal against it.

     

    Finally, in the event of the Delhi High Court upholding the cross-shareholding norm, Kantar could either go in appeal against the verdict in the Supreme Court or may decide to restructure shareholding of TAM to comply with the government’s shareholding regulations.

     

    The government’s norm requires that shareholders of a television ratings agency should not hold more than a 10 per cent stake in broadcasters, advertising agencies or other television ratings agencies.

     

    In all, it seems like TAM has got some time to continue publishing its television viewership ratings in the country.

  • Kantar says TAM to apply for registration within time given by Delhi HC

    Kantar says TAM to apply for registration within time given by Delhi HC

    MUMBAI: We had last reported that Kantar Market Research Services, one of the shareholders of India’s only TV ratings agency TAM, got a stay from the Delhi High Court on the provision regarding cross-holding of shareholders in the regulations for television ratings agencies.

      

    The court had asked Kantar to ensure TAM complies with the rest of the provisions in the regulations and granted it time to apply with the ministry of information and broadcasting for registration as a television ratings agency.

     

    TAM was allowed to apply for registration in two weeks from the date (15 February, 2014) the regulations came into effect.

     

    Kantar is confident that there will be no delays from TAM’s side in submitting its registration application to the MIB.

     

    Speaking on behalf of TAM, Kantar CEO Eric Salama says, “We are seeking to comply with all the terms of the regulation, cross ownership aside, in the specified period. We will be applying to the Ministry and will not be asking for any further extension.”

     

    The court has also allowed TAM to continue publishing its television ratings till it decides on Kantar’s petition. The court will further hear the case on 6 March. And Salama hopes wiser counsel will prevail on the issue of cross-holdings in TAM. Says he: “As long as the system is transparent so that the same data is released at the same time to all users and there is suitable governance, the shareholding structure makes no difference to the outcome and shouldn’t be an issue.”

     

    If the court finally rules against Kantar and TAM has to stop churning out its ratings, advertisers will be without any viewership data till the industry-backed Broadcast Audience Research Council (BARC) gets its act together. BARC recently announced that it will present a blueprint of how its viewership ratings monitoring system will work by end-March 2014. It hopes to roll out data to clients by 1 October 2014.

     

    Asked what if the HC rules against Kantar’s appeal and it has to restructure TAM’s shareholding to comply with the regulation,  an optimistic Salama says, “I obviously hope that the court will rule against the cross-ownership clause and enable us to progress without a blackout period.”
     

    For those who came in late, the government’s regulations require television ratings agencies to comply with the following clauses:

     

    1.1 The applicant seeking registration for providing television rating services shall be a company registered in India under the Companies Act, 1956.  

     

    1.2 The company shall make full disclosure, at the time of application, of Shareholders Agreements, Loan Agreements and such other Agreements that are finalized or are proposed to be entered into. Any subsequent change in these, having a bearing on the foregoing Agreements, would be disclosed to the Ministry of Information and Broadcasting, within 15 days.

     

    1.3 The company shall have, in its Memorandum of Association (MoA), specified rating services or market research, as one of its main objectives.

     

    1.4 The company’s MoA shall not include any activity like consultancy or any such advisory role, which would lead to a potential conflict of interest with its main objective of rating.

     

    1.5 Any member of the Board of Directors of the television ratings company shall not be in the business of broadcasting/ advertising/advertising agency.

     

    1.6 The Company shall have a minimum net worth of Rs 20 crores. The net worth shall be calculated as per the prescribed proforma and shall be certified by the Statutory Auditor of the company.

     

    1.7 The company shall comply with the following cross holdings requirements.

     

     (a) No single company/legal entity, either directly or through its associates or inter-connected undertakings, shall have substantial equity holding in more than one ratings agency operating in the same area.

     

    (b) The cross-holdings restriction will also be applicable in respect of individual promoters besides being applicable to legal entities.

  • Colors regains it second position by dislodging Zee TV

    Colors regains it second position by dislodging Zee TV

    MUMBAI: In the week 07 of TAM TV ratings, most of the general entertainment channels (GECs) have witnessed a drop in its ratings. However, Colors has a reason to rejoice as it has regained its second position after being at number three for few weeks. In fact, the channel crossed the 500-million mark and recorded 503,993 GVTs, up from 424,431 GVTs last week.

     

    The two differentiated programmes on the channel – India’s Got Talent and Comedy Nights with Kapil (CNWK) saw a huge rise in the number of viewership with 6,559 TVTs (5,876 TVTs) and 9,088 TVTs (7,300 TVTs) respectively.

     

    Star Plus strongly stood at number one. Though it maintained its 700-million mark for the second consecutive week, it saw a drop as it scored 701,715 GVTs (728,231 GVTs). Apparently, Star Plus’ epic series Mahabharat saw a drop in its viewership with 7,489 TVTs (7,850 TVTs). The channel aired Star GIMA Awards on 9 February (Sunday), which received a decent response and fetched 4,275 TVTs.

     

    Zee TV slipped to number three with 457,282 GVTs down from 495,313 GVTs in the previous week. Its fiction properties saw a fall in its ratings. While Aur Pyaar Hogaya reported 4,918 TVTs (5,129 TVTs), Bh se Bhade scored 1,171 TVTs (1,492 TVTs) a week earlier.  

     

    Life OK remains at the fourth position with 327,726 GVTs (343,882 GVTs). Sab, at fifth, scored 297,178 GVTs (291,599 GVTs).

     

    Sony, at the sixth place, registered 274,603 GVTs, up from 251,650 GVTs a week earlier. Its kids dance reality show Boogie Woogie Kids Championship seems to be doing quite well as it marked 2,390 TVTs (1,721 TVTs).

     

    Sahara One fetched 37,219 GVTs, down from 35,896 GVTs last week.

     

    In the movie genre, Zee Cinema had 191,065 GVTs in week 7, up from 135,896 GVTs; Star Gold 188,923 GVTs, down from 193,648 GVTs; Movies OK 139,482 GVTs, up from 134,400 GVTs; &pictures 74,452 GVTs, down from 83,200 GVTs; Zee Anmol 65,506 GVTs, down from 79,408 GVTs and Max 205,926 GVTs, down from 206,080 GVTs.

  • TV sets preferred in UK as viewing medium

    TV sets preferred in UK as viewing medium

    MUMBAI: According to a recent research from Thinkbox, 98.5 per cent of television viewing in the UK in 2013 was through a TV set, with just 1.5 per cent on other devices.

    The average Briton tuned in to just under four hours of TV a day, with the bulk of that, 3 hours and 52 minutes, dedicated to linear television. The average viewing was down slightly in 2012, largely due to the lack of any major sporting events.

    Meanwhile, there was an average of 3 minutes and 30 seconds a day of viewing on tablets, smartphones and laptops, largely on-demand but also including some live streaming. Non-TV-set viewing is up slightly on the 1.2 per cent from 2012.

    Thinkbox – using data from BARB – also points out that the average person watched 2 hours and 33 minutes of commercial television a day, accounting for 68 per cent of linear viewing, up from 66 per cent in 2012. Among those aged 16 to 34, commercial TV accounted for 76 per cent of linear viewing.

  • Star Plus sets new viewership record in week 6

    Star Plus sets new viewership record in week 6

    MUMBAI: It’s the leader in the Hindi general entertainment space in India and has been so for most part since the beginning of last decade.

     

    In week 6 of TAM TV ratings, Star Plus showed its might. The channel’s viewership during the week was the highest ever in the history of Indian television, helped by its bollywood awards show Star Guild Awards and its decision to extend all its weekday prime time fiction properties to Saturday.

     

    Star Plus fetched 728,231 GVTs, up from 626,570 GVTs in the previous week. The channel’s Star Guild Awards show scored 8,063 TVTs.

     

    Star Plus’ epic series Mahabharat too had its highest ever ratings since its launch and recorded 7,850 TVTs, up from 7,136 TVTs in the previous week.

     

    Zee TV was in the second position in week 6 with 495,313 GVTs, up from 467,656 GVTs in the previous week. All the other Hindi GECs saw a drop in viewership ratings during the week.

     

    Zee TV’s fiction property Aur Pyar Ho Haya saw a huge rise in ratings with 5,129 TVTs, up from 4,232 TVT a week earlier. The viewership ratings of its sitcom Bha se Bhade dropped to 1,492 TVTs from 1,645 a week earlier. The channel’s dance reality show – DID 4 – witnessed a rise on Saturday with 4,254 TVTs, up from 3,766 TVTs a week ago, but saw a drop on Sunday with 3,132 TVTs against 3,859 TVTs a week ago.

     

    Viacom18’s Colors was in the third position with 424,431 GVTs, down from 446,579 GVTs a week earlier as both its highly-rated properties saw a huge drop in viewership. India’s Got Talent scored 5,876 TVTs in week 6, down from 7,403 TVTs, and Comedy Nights with Kapil’s viewership fell to 7,300 TVTs from 8,878 TVTs a week earlier.

     

    Life OK scored 343,882 GVTs, down from 386,659 GVTs in the previous week.  Sab was in the fifth position with 291,599 GVTs, down from 318,766 GVTs. Sony continued to be at the bottom of the chart and recorded 251,650 GVTs, down from 298,060 GVTs. Its dance reality show Boogie Woogie Kids Championship does not seem to attract much eyeballs and scored 1,721 TVTs, witnessing a fall from 2,758 TVTs. Sahara One fetched 35,896 GVTs, down from 39,172 GVTs.

     

    In the movie genre, Zee Cinema had 185,836 GVTs in week 6, down from 198,751 GVTs; Star Gold 193,648 GVTs, down from 202,153 GVTs; Movies OK 134,400 GVTs, up from 130,648 GVTs; &pictures 83,202, down from 88,620 GVTs; Zee Anmol 79,408 GVTs, up from 65,415 GVTs and Max 206,080 GVTs, up from (192,801).

  • Zee TV dislodges Colors from second position again!

    Zee TV dislodges Colors from second position again!

    MUMBAI: In week five of TAM TV ratings in the general entertainment channels’ (GEC) space, Zee TV dislodged Colors to claim the second position and pushing the latter to number three. Surprisingly, there was no special programming on the channel that would have helped it get more viewers. It were the regular shows that fetched the channel good viewership as it garnered 467656 GVTs (gross viewership in thousands), up from last week’s 441168 GVTs. However, Star Plus maintains its first position with a considerable hike – 626570 (606361) GVTs.

     

    The other gainers of the week included Life OK, Sony, Sahara One and the newly launched GEC from the Network 18 group – Rishtey. Others like Colors and SAB saw a dip in their ratings. SAB garnered 318766 GVTs (323148); Life OK – 386659 GVTs (375025); Rishtey – 48937 GVTs (47530) and Sahara One – 39172 GVTs (36351).

     

    However, coming back to the chart topper Star Plus, the channel’s popular shows got good viewership. The grand finale ofNach Baliye 6 on Saturday garnered 6155 TVTs (Television viewership in thousands). The much celebrated epicMahabharat also saw a rise and garnered 7136 TVTs (6954).

     

    Zee TV may have gone up in the chart but its much celebrated dance reality show – Dance India Dance-4 – witnessed a drop on Sunday and registered 3859 TVTs (4036). However, on the following Saturday it made up and garnered 3766 TVTs (2974). Aur Pyar Ho Gaya registered 4232 TVTs (3883) and Bh se Bhade 1645 TVTs (1712).

     

    Colors saw a slight dip and registered 446579 GVTs (449428). Apparently, one of its most popular show, Comedy Nights With Kapil couldn’t manage to match up to its last week’s ratings as it registered 8878 TVTs (10091). However, India’s Got Talent saw a rise as it garnered 7403 TVTs (7187).

     

    At the fifth position, Sony managed 298060 GVTs (253722) with Boogie Woogie Kids Championship faring well during the weekends with 2758 TVTs (2080).

     

    In the movie channel genre, Zee Cinema reported 198751 GVTs (221256); Star Gold registered 202153 GVTs (211743); Movies OK scored 130648 GVTs (140490); &pictures scored 88620 GVTs (93142); Zee Anmol earned 65415 GVTs (71456) and Max scored192801 GVTs (230720).

  • Colors and Life OK witness a rise in Wk 3

    Colors and Life OK witness a rise in Wk 3

    MUMBAI: In week three of TAM TV ratings, Zee TV retained the number two position. It seems that magic of Jai Ho superstar Salman Khan has worked wonders for the channel as its popular dance reality show – Dance India Dance 4 notched up to garner 6,838 TVTs (4,618) taking the channel’s tally to 470,680 GVTs (488,194).

     

    Star Plus continues to lead the chart even after registering a slight drop. The channel registered 625,772 GVTs (629,447). Colors maintained its last week’s third position and fetched 466,690 GVTs (456,890). Life OK dislodged Sab from the fourth position pushing it to fifth slot. While Life OK garnered 347,326 GVTs (337,771), Sab recorded 318,311 GVTs (338,233). Sony’s viewership declined yet again as it fetched just 257,635 GVTs (263,081). Sahara One continues to be at the bottom of the chart with 35,959 GVTs (37,863).

     

    Coming back to the chart topper Star Plus, its dance reality show Nach Baliye 6 saw a dip and recorded at 4,449 TVTs (5,350). The epic series Mahabharat also saw a drop in its viewership and garnered 7,538 TVTs (7,794).

     

    While Zee TV continued to be at the second position, most of its properties witnessed a decline in viewership. Aur Pyar Ho Haya scored 3,637 TVTs (4,044), the sitcom Bh Se Bhade scored 1,931 TVTs (2,160), while the dance reality series Dance India Dance 4 scored 3,878 TVTs (4,249) on Sunday. However, the channel aired the Hindi feature film Ramaiya Vastavaiya on 12 January, Saturday that grabbed good eyeballs and garnered 4,011 TVTs.

     

    Colors’ newly launched talent reality show – the fifth edition of India’s Got Talent hasn’t really clicked well. In the second week of its telecast, the show lost viewers and scored 7,857 TVTs (9,380) on Saturday and Sunday. The other two fictional shows that replaced Bigg Boss witnessed a rise in the numbers, while Rangrasiya garnered 2,686 TVTs (2,564), Beintehaa reported 2,767 TVTs (2,633). However, comedy worked for the channel. Comedy Nights With Kapil that had Salman Khan as the special guest promoting his upcoming film Jai Ho scored 11,016 TVTs (10,420).

     

    Sony, which occupies the sixth position, has seen a slight rise in all its fiction properties. Main Na Bhoolungi and Ekk Nayi Pehchaan scored 1,095 TVTs (1,054) and 2,094 TVTs (2,087) respectively. However, the dance reality show Boogie Woogie Kids Championship saw a drop in its sixth week and garnered 2,381 TVTs (2,733).

     

    In the movie channel genre, Zee Cinema reported 198,135 GVTs (196,560); Star Gold registered 216,328 GVTs (182,903) and Movies OK scored 138,124 (137,410). While &pictures scored 93,317 GVTs (84,280), Zee Anmol earned 74,522 GVTs (86,317) and Max scored 203,203 GVTs (202,083).

  • Zee claims second spot pushing Colors behind

    Zee claims second spot pushing Colors behind

    MUMBAI: In week two of TAM TV ratings, Zee TV dislodged Colors from the second position, pushing it to the third. It seems post Bigg Boss, the general entertainment channel that was at the second position almost throughout the year in 2013, hasn’t been able to make a mark with its newly launched shows.

     

    While Zee TV garnered 488,194 GVTs (449,211), Colors dipped and scored 456,890 GVTs (522,158). Star Plus continued to be on the number one spot with 629,447 GVTs (647,066).

     

    Sab and Life OK witnessed good increase of numbers and stood at fourth and fifth position with 338,233 GVTs (360,843) and 337,771 GVTs (323,456) respectively. Sony continued to be at the sixth position as it noted 263,081 GVTs (266,161).

     

    Coming back to the chart topper Star Plus, its dance reality show Nach Baliye 6 saw a huge jump and recorded at 5,350 TVTs (3,523). The epic series Mahabharat also saw a rise in its viewership garnered 7,794 TVTs (6,811).

     

    Second placed, Zee TV’s properties saw a rise in its viewership. While Aur Pyar Ho Haya scored 4,044 TVTs (3,101), the sitcom Bh Se Bhade scored 2,160 TVTs (1,534). Its dance reality series Dance India Dance 4 scored 4,618 TVTs (4,410) on Saturday and 4,249 TVTs (3,687) on Sunday. On 11 January, Saturday, the channel aired the Hindi feature film Ramaiya Vastavaiya that grabbed good eyeballs and garnered 5,926 TVTs.

     

    While Colors that lost its second position, witnessed a good response for the fifth edition of the talent reality show – India’s Got Talent and garnered 9,380 TVTs on Saturday, the other two fictional shows that replaced Bigg Boss witnessed a drop in its ratings. Beintehaa reported 2,633 TVTs (2,964) and Rangrasiya saw 2,564 TVTs (3,199). However, comedy seems to be working well for the channel as its show Comedy Nights With Kapil that had seen a drop last week is back with a bang and has garnered 10,420 TVTs (8,973).

     

    Surprisingly, Sony, which occupies the sixth position, has seen a rise in all its properties. However, the position of the channel remains the same. The recently started fiction series – Main Na Bhoolungi and Ekk Nayi Pehchaan scored 1,054 TVTs (884) and 2,087 TVTs (1,965) respectively. The dance reality show Boogie Woogie Kids Championship too saw a rise in its fifth week and garnered 2,733 TVTs (2,488).

     

    Sahara One remains at the bottom of the chart marking no major difference and earned 37,863 GVTs (36,162).

     

    In the movie channel genre, Zee Cinema reported 196,560 GVTs (200,662); Star Gold registered 182,903 GVTs (195,587) and Movies OK scored 137,410 GVTs (143,920). While &pictures scored 84,280 GVTs (91,406), Zee Anmol notched up and marked 86,317 GVTs (71,855) and Max scored 202,083 GVTs (221,690).

  • Star Plus, Sab begin 2014 on a good note

    Star Plus, Sab begin 2014 on a good note

    MUMBAI: The new year, it seems, has been really good for the general entertainment channels (GECs), especially Star Plus and Sab, which have hit the highest ratings ever in the week 01 of TAM TV ratings. 

     

    Star Plus leads the flock with 647,066 GVTs (605514 TVTS). Thanks to the Big Star Entertainment Award that aired on the New Year’s eve and became the highest rated award show in the history of Hindi GECs. It garnered 12,369 TVTs. However, its celebrity dance reality show Nach Baliye 6 saw a slight drop with 3,523 TVTs (3,653). The epic series Mahabharat saw a fall in its viewership and stood at 6,811 TVTs (7,026 TVTs).

     

    Colors strongly stood at number two garnering 522,158 GVTs (527,226 GVTs). Its two new fiction series worked wonders for the channel. While Beintehaa reported 2,964 TVTs and Rangrasiya saw a good start as well with 3,199 TVTs. Its comedy show – Comedy Nights with Kapil that continues to make people laugh, garnered 8,973 TVTs (8,772 TVTs).

     

    Third placed, Zee TV notched up and took its tally to 449,211 GVTs (430,836 GVTs). The channel’s sitcom Bh se Bhade registered a decline in its viewership and marked 1,534 TVTs (1,793 TVTs). Its fiction property, Doli Armaanon Ki ‘Shaadi’ special event scored 2,753 TVTs. The dance reality show Dance India Dance 4 kept its glued to the tube with its innovative dance styles and moves and scored 4,410 TVTs (4,309 TVTs) on Saturday and 3,687 TVTs (4,844 TVTs) on Sunday.

     

    Sab touched its highest ratings ever as it reported 360,848 GVTs (330,358 GVTs).  Life OK held to its fifth position as it scored 323,456 GVTs (323,589 GVTs).

     

    Sony continues to occupy the number six spot with 266,161 GVTs (271,852 GVTs). Its two new offerings – Main Na Bhoolungi and Ekk Nayi Pehchaan also couldn’t do much as they scored 884 TVTs (1,144 TVTs) and 1,965 TVTs (1,900 TVTs) respectively. Its non-fiction property, Boogie Woogie Kids Championship too saw a drop in its fourth week and garnered only 2,488 TVTs (2,957 TVTs).

     

    Sahara One remains at the bottom of the chart marking no major difference and earned 36,162 GVTs (34,888 GVTs).

     

    In the movie channel genre, Zee Cinema reported 200,662 GVTs (211,750 GVTs); Star Gold registered 195,587 GVTs (191,863 GVTs) and Movies OK scored 143,920 GVTs (123,375 GVTs). While &pictures notched up and scored 91,406 GVTs (76,440 GVTs), Zee Anmol marked 71,855 GVTs (62,566 GVTs) and Max scored 221,690 GVTs (212,954 GVTs).

  • IBF panel hopes to standardise TV ratings system

    IBF panel hopes to standardise TV ratings system

    The Indian Broadcasting Federation (IBF), which has representation from all major channels, is setting up a committee to review the television rating systems in India.

    Presently, there are no uniform guidelines wherein agencies can rate programmes on various channels.

     

    “The IBF is putting together a technical committee to prescribe the technical specifications for a rating system which would be valid for India,” the Financial Express quoted Bhuvan Lall, executive director, IBF, as saying.

     

    The IBF has 29 members, including representatives of Doordarshan, Star, Zee, Sony, Discovery, TV Today, Sahara, ESPN, BBC, UTV, Enadu, Sabe and Sun TV, among others.

     

    The review committee, which is expected to present a final report in the next three to four months will have representatives from all major broadcasters/TV channels, Lall said.

     

    After the committee finalises its report, independent rating agencies that broadcasters subscribe to will have to conform to the guidelines in the report, according to Lall. The IBF expects the initiative to be the first step in offering a fair rating system for TV programmes.

     

    Rating of TV programmes is a major issue in the industry, and the IBF is determined to address all issues that impact the industry as a whole, Lall said.