ITV

Category: Viewership

  • Star Plus and Zee TV shed weight in ratings

    Star Plus and Zee TV shed weight in ratings

    MUMBAI: The week 12 of TAM TV ratings, has come as a shocker to the leader of the ratings chart. Star Plus has seen a major drop in its ratings with 649,264 GVTs, down from 726,516 GVTs a week earlier.

     

    This hasn’t deterred the viewership of the channel’s most popular talk show – Satyamev Jayate. It seems that more and more Indians continue to tune into the show each week. At the end of three episodes, the show has reached out to 26 crore Indians. As per TAM data for week 12, Satyamev Jayate’s cumulative reach for the first three weeks now stands at nine crore viewers.  The show recorded 5,720 TVTs in week 3 in all India (All 4+, All India) and a HSM TVT of 5,045 (All 4+, HSM).

     

    Zee TV continues to hold on to its number two position strongly despite witnessing a drop in its viewership. It registered 489,111 GVTs, down from 501,284 GVTs a week earlier.

     

    Colors is at number three with 467,985 GVTs, up from 465,493 GVTs in the earlier week. Everything seems to be OK for Star Plus sister channel Life OK, which continues to stay at number four position with 396,242 GVTs, up from 361,431 GVTs.

     

    Sab stood at number five position with 325,605 GVTs, up from 312,641 GVTs. Despite a rise in the ratings, Sony continues to be at the sixth position with 312,963 GVTs, up from 291,382 GVTs.

     

    Sahara One continues to be at the bottom of the ladder with 33,439 GVTs, up from 31,010 GVTs a week earlier.

     

    In the movie genre: Zee Cinema reported 195,342 GVTs, down from 201,397 GVTs; Movies OK scored 138,215 GVTs, up from 126,651 GVTs; &pictures garnered 90,356 GVTs, up from 79,296 GVTs; Zee Anmol earned 64,694 GVTs, down from 69,650 GVTs and Max registered 232,232 GVTs, up from 196,182 GVTs.

  • BARC conducts watermark technology workshops

    BARC conducts watermark technology workshops

    MUMBAI: With only a few months left for Broadcast Audience Research Council (BARC) to start operations full-swing, BARC conducted technical workshops for broadcast engineers to enable them get a deeper understanding of the watermark technology.

     

    The workshops that were conducted countrywide between 18-21 March, aims to help in understanding the deployment of the future watermarked system at the broadcaster’s end.

     

    The workshop was conducted by technical experts from BARC’s technical partners. Watermarking technology inserts a mark inaudible to the human ear into programs. This mark contains the identification of the channel which broadcasts the program and the regular broadcast timestamps. The meters installed in panelists’ homes can retrieve this information. This audio watermark is inaudible to viewers, and is compatible with both digital and analogue broadcasting.

     

    On successful completion of this workshop, BARC CEO Partho Dasgupta said, “It was a delight to see a massive and encouraging participation from 150+ broadcast personnel at the recently concluded watermarking technical workshop by BARC. This technical workshop was successfully conducted at multiple locations in India. It gave a unique opportunity for the broadcasters to interact directly with the technology and service providers. The broadcasters have already started placing orders for the watermarking embedding technology required at their playout centres.”

  • Chrome data: Business channels gain in week 12

    Chrome data: Business channels gain in week 12

    MUMBAI: In the week 12, business news channels in the eight metros gained 2 per cent opportunity to see (OTS) as per the data collated by Chrome Data Analytics & Media.

     

    Zee Business had the highest OTS in the genre with 85.5 per cent.

     

    The genre was closely followed by the Hindi news channels in the Hindi speaking market (HSM) with a rise of 1.7 per cent. ABP News saw 93.4 per cent OTS in the category.

     

    All across India, Sports channels grew by 1.5 per cent with Star Sports 1 gaining the most with 75.3 per cent OTS.

     

    Hindi movies in the HSM rose 5 per cent. Max gained with 94.8 per cent OTS.

     

     As for the bottom four genres, English entertainment channels in the eight metros saw a drop of 1.2 per cent. Star World dislodged AXN with 69.7 per cent OTS.

     

    Music genre followed close behind with 1.1 per cent drop in the HSM. Mix continued to rule the charts with 86 per cent OTS.

     

    English movies in the eight metros dropped 0.4 per cent with Movies Now being the highest gainer with 75.3 per cent OTS.

     

    At the bottom was the infotainment genre in all India with 0.1 per cent drop. Discovery topped the list with 89.1 per cent OTS.

  • Colors gains big in week 11 of TAM TV ratings

    Colors gains big in week 11 of TAM TV ratings

    MUMBAI: In the week 11 of TAM TV ratings, Star Plus, Colors and Sab are the only gainers. Other channels in the general entertainment channels (GECs) space have witnessed a drop in their ratings.

     

    Star Plus continues to be the leader in the space with 727 million GVTs, up from 717 million GVTs.  Zee TV is still standing strong at number two position, even though it registered a drop garnering 501 million GVTs as compared to the 528 million GVTs last week.

     

    Colors, with 466 million GVTs is at number three position. The channel has gained big this week and is up from 435 million GVTs from the previous week. Life OK, ranked at number four garnering 361 million GVTs, down from 373 million GVTs, in the earlier week.

     

    While Sab is at number five with 313 million GVTs, up from 305 million GVTs, Sony continues to be at the bottom of the chart with 291 million GVTs, down from 301 million GVTs from last week.

  • Chrome data: English entertainment and movie channels gain in week 11

    Chrome data: English entertainment and movie channels gain in week 11

    MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 11 is out.

     

    This week English entertainment channels in the eight metros saw a jump of 1.4 per cent, closely followed by English movie genre with 1 per cent jump.

     

    AXN with 70.8 per cent OTS topped the English entertainment section whereas PIX topped the charts with 76.9 per cent OTS.

     

    Infotainment channels all across India peaked 0.7 per cent with National Geographic channel garnering 88.8 per cent OTS.

     

    Hindi movies in the Hindi speaking marketing (HSM) saw a minor jump of 0.2 per cent. Max gained the highest OTS in the genre with 95.8 per cent.

     

    As for the bottom four, Sports genre across India was the maximum drop with 1.6 per cent with Ten Sports scoring the highest OTS, 75.6 per cent.

     

    In the HSM, Religious channels saw a drop of 1.4 per cent while Music genre dropped by 1.2 per cent.

     

    Aastha channel continued to the highest OTS gainer among the religious channels with 95.5 per cent. In the music genre, the channel topping the charts is Sony Mix with 86.5 per cent OTS.

     

    Kids genre across India saw a drop of 1.1 per cent with Cartoon Network being on top of the category with 83.6 per cent OTS.

  • Star Plus gains big in TAM week 10

    Star Plus gains big in TAM week 10

    Updated: 7:08 PM

    MUMBAI: It was a big victory for the leading general entertainment channel (GEC), Star Plus – courtesy India’s most talked about show – Satyamev Jayate which clocked 4,874 TVTs and helped the channel cross the 700 million mark. In the week 10 of TAM TV ratings, the channel recorded a whooping 717,248 GVTs (637,252 GVTs). Not only this, the channels move of extending all its prime time fiction properties till Saturday has also paid off.  

     

    Star Plus’ chart topper Diya Aur Baati Hum noticed a huge rise and noted 12,748 TVTs from 10,943 TVTs last week. Saathiya is the second highest property for the channel as it observed 10,853 TVTs from 9,827 TVTs a week earlier.  Its epic series Mahabharat too witnessed a high in the ratings and recorded 6,669 TVTs from 5,904 TVTs a week earlier. Sunil Grover’s reality show – MAD In India does not seem to interest people as it witnessed a drop in its ratings and scored 2,366 TVTs from 3,216 TVTs.

     

    Holding the second position strongly is again Zee TV which saw a marginal dip but is ahead of the other GECs and scored 527,996 GVTs (547,981 GVTs). Its fiction property Aur Pyar Ho Haya witnessed a slight drop in its ratings and noted 5,206 TVTs from 5,328 TVTs a week earlier. The channel’s dance reality show, DID LiL masters – in its second week, witnessed a huge drop in its ratings and stood at 8,764 TVTs from 11,099 TVTs in week 09.

     

    Colors doesn’t seem to be spreading enough colours these days as the channel witnessed a further drop this week. Its comedy property Comedy Nights with Kapil magic is working with the audiences as it recorded a high with 9,515 TVTs from 8,427 TVTs. India’s Got Talent lost and fetched 4,864 TVTs from 6,567 TVTs.

     

    Life OK saw a rise and garnered 372,666 GVTs from 341,467 GVTs and stood at number four. Sab continues to occupy the fifth position with 304,619 GVTs from 302,960 GVTs a week earlier. Sony Entertainment Television (SET) stands at the bottom of the chart as it fetched 301,112 GVTs from 306,159 GVTs, last week.
     

    In the movie genre: Zee Cinema reported 198,401 GVTs, down from 191,121 GVTs; Movies OK scored 116,767 GVTs, down from 130,606 GVTs; &pictures garnered 80,248 GVTs, up from 77,000 GVTs; Zee Anmol earned 63,203 GVTs, down from 64,848 GVTs and Max registered 158,676 GVTs, down from 176,561 GVTs.

  • Chrome data: Only religious channels gain in week 10

    Chrome data: Only religious channels gain in week 10

    MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 10 is out.

     

    The week only had one topper. The Religious genre in the Hindi speaking market (HSM) gained 2 per cent with Aastha channel gaining the most in the genre with 97 per cent OTS.

     

    As for the bottom four, English movie channels in the eight metros saw a drop of 1.6 per cent. Movies Now garnered 75.1 per cent OTS.

     

    The category was followed by English entertainment channels which saw a dip of 1.4 per cent with Star World displacing AXN to be at the top in the genre. The channel garnered 69.5 per cent OTS.

     

    Infotainment genre across India dropped 0.9 per cent with National Geographic channel gaining the most with 88.4 per cent OTS.

     

    At the bottom stood, Business news channels in the eight metros. CNBZ Awaaz continued to be the topper in the genre with 79.9 per cent OTS.

  • Zee TV dislodges Colors again from second position

    Zee TV dislodges Colors again from second position

    MUMBAI: It seems Zee TV and Colors are playing a run-and-chase game as the former has dislodged the latter from the second position again in the week that ended 23 February. In fact, among the general entertainment channels (GECs), Zee TV and Life OK are the only gainers, rest all have seen a considerable dip.

     

    In the Week 9 of TAM TV ratings, at the second position Zee TV registered 548 million viewers compared to 454 million last week, while Life OK registered 341 million compared to 318 million last week. Star Plus stood strong at number one even after witnessing a slight dip with 637 million viewers compared to 688 million in Week eight. Colors, at number three, witnessed a drop too as it registered 465 million viewers (502 million).

     

    Sony, which climbed to the fourth position last week, is down at number five with a slight dip. It registered 306 million viewers compared to 339 million last week. Sab, at number five, also witnessed a slight dip with 303 million viewers (326 last week).

     

    Sahara One at the bottom saw no change with 37 million viewers in both the weeks.    

  • Sony gains big, rises to number 4 position in week ended 16 Feb

    Sony gains big, rises to number 4 position in week ended 16 Feb

    MUMBAI: After languishing in the sixth position for many weeks, Sony jumped to the fourth position among general entertainment channels in the week ended 16 February, as television premier of Bollywood blockbuster Goliyon Ki Raasleela Ram-Leela drew viewers to the channel.

     

    Sony had lagged behind even Life OK and Sab, the second GECs from the stables of Star and Sony respectively, for long time.

     

    Sony’s viewership tally rose to 339 million GVTs in the week 8 of TAM from 275 million GVTs a year earlier. Its sister channel Sab also saw a rise in its viewership during the week to 326 million GVTs from 297 million GVTs a week earlier.

     

    For the rest of the GECs, it was a dull week. Despite losing some viewership, Star Plus continues to lead with 688 million GVTs against 702 million GVTs a week earlier.  Colors continues to hold the number two position with 502 million GVTs, flat compared with 504 million GVTs a week earlier.

     

    Zee TV is in the third position with 454 million GVTs, down from 457 million GVTs a week earlier. Life OK is at the bottom of the chart with 318 million GVTs, down from 328 million GVTs.

  • Civolution to provide watermarking technology to BARC

    Civolution to provide watermarking technology to BARC

    MUMBAI: Civolution, a Netherlands-based provider of technology and solutions for identifying, managing and monetising content has announced that the Broadcast Audience Research Council (BARC) has contracted it to provide its watermarking technology to underpin one of the world’s largest audience measurement platforms.

     

    The announcement comes shortly after BARC chose the TV meter system of Mediametrie, the audience measurement and survey company for television, radio, cinema and the internet. The two companies will build the technology framework for audience measurement solution for BARC.

     

    BARC addresses a population of over 1 billion, of which over 600 million have access to television in some form. This will be the first fully digital audience measurement system employed directly by the Indian broadcasters, advertisers and ad agencies and is scheduled to commence operations towards the end of this year.

     

    The audience measurement system – which has already successfully been deployed by Mediametrie in multiple TV markets – relies on Civolution’s audio watermarking coding technology for automated content identification and integrates seamlessly into Mediametrie’s TV meter system for panellists’ equipment and panellists’ data processing. It provides broadcasters with a detailed analysis of their exposure to the public, whether by the number of households tuning in to the programme or the amount of time spent watching each piece of content.

     

    “India has one of the largest TV audiences in the world so it was critical for us to create an audience measurement system that is gold standard,” said BARC CEO Partho Dasgupta. “By leveraging Civolution and Mediametrie’s expertise in audience tracking, technology and analytics we can now study viewers’ TV habits in precise detail, enabling broadcasters and advertisers to implement efficient strategies to reach their target audience.”

     

    Civolution’s audio watermark is embedded in the TV’s sound track prior to broadcast. Upon airing, the content is then identified by Mediametrie’s TV meter, in real-time. In addition to granular measurement of the content being watched, the solution features support for catch-up TV. The technology provides cross-platform audience measurement and will enable mobile device measurement, triggering the creation of new services and the reduction of operating costs. In parallel, the same watermark infrastructure deployed by Indian broadcasters could be used to synchronize with great accuracy their own interactive second screen applications.

     

    ”With so many new ways of watching TV content in this multi-screen universe, precise audience measurement has become increasingly complex. Audience measurement services must now report more accurately and reliably, from a larger number of channels, delivered through a fast-changing and diverse mix of broadcast platforms, and consumed either in real time or time-shifted” said Civolution CEO Alex Terpstra.

     

    ”Through our close collaboration with Mediametrie, we have devised a powerful solution that provides accurate and reliable audience data that will allow BARC to help broadcasters plan, entertain and monetize their TV audiences,” added Civolution SVP Watermarking Solutions Jean Michel Masson.

     

    Mediametrie Director of Audiences Measurement Benoit Cassaigne added: ”We are very enthusiastic to embark on this project with Civolution and its watermarking technology, which is definitely the most powerful and error-free content detection technique available for TV audience measurement.  This means we are future-proofed in the fast-changing world of TV.  Mediametrie has relied on Civolution’s technology for many years.”