ITV

Category: Viewership

  • It’s a high rise for Star Plus

    It’s a high rise for Star Plus

    MUMBAI: The leader in the Hindi general entertainment space, Star Plus has proved its might once again. After setting new viewership record weeks back, it has hit another record by inching close to the 800 million mark.

     

    The on-going Indian Premier League (IPL) has also not impacted the chart topper’s ratings, thus giving it another reason to rejoice. The channel took its tally to 791 million GVTs in the week 16 of TAM TV ratings, up from 748 million GVTs. For the rest of the GECs that were hit badly by IPL are Colors, Sony and Sab.

     

    Zee TV is stable at number two with 473 million GVTs, up from 464 million GVTs. For Colors, which is at number three slot registered 433 million GVTs, down from 451 million GVTs a week earlier.

     

    Life OK witnessed hike in the viewership and recorded 389 million GVTs, up from 376 million GVTs. For the sister channels, Sab and Sony it was a bad week. Sab stood at number five with 266 million GVTs, down from 314 million GVTs and Sony occupied number six position with maximum loss in the viewership and noted 244 million GVTs, down from 308 million GVTs a week earlier.

  • Chrome data: Not much change in week 16

    Chrome data: Not much change in week 16

    MUMBAI: In week 16 of opportunity to see (OTS) data collated by Chrome Data, Analytics & Media, Music genre in the Hindi speaking market (HSM) was the chart topper.

     

    The genre gained 0.7 per cent with Sony Mix ruling the charts with 88.3 per cent OTS.

     

    The genre was closely followed with Hindi news channels with 0.6 per cent gain. ABP News continued to be on the top in the genre with 94.1 per cent OTS.

     

    Hindi movies weren’t far behind with 0.5 per cent gain. Star Gold in the HSM garnered 95.6 per cent OTS.

     

    English entertainment channels in the eight metros saw the gain of 0.5 per cent too. AXN continued to be on top with 70.7 per cent OTS.

     

    As for the bottom four, Sports genre across India saw the maximum drop of 1 per cent. Ten Sports with 76.3 per cent OTS topped the genre.

     

    Infotainment channels across the country dropped 0.5 per cent with Discovery channel gaining the most with 85.7 per cent OTS.

     

    English movies and Business news in the eight metros dropped 0.3 and 0.2 per cent, respectively. Pix with 75 per cent and Zee Business with 80.4 per cent OTS topped their respective genres.

  • Star Plus continues to be the chart topper

    Star Plus continues to be the chart topper

    MUMBAI: In the week 15 of TAM TV ratings, Star Plus and Zee TV continued their strong hold on the charts.

     

    Star Plus recorded 748 million GVTs compared to last week’s 702 million GVT. The jump of 46 million GVTs helped the channel widen the gap between itself and the closet competitor, Zee TV.

     

    With a 38 million GVTs more, Zee TV garnered 464 million GVTs as compared to 426 GVTs of last week.

     

    All the other GECs saw a decline in their viewership. Sony Entertainment Television (SET), in the sixth place saw a drop in the ratings. It saw 308 million GVTs as compared to 312 million GVT last week.

     

    Colors that scored 451 million GVTs as compared to 454 million GVTs a week earlier, is at number three.

     

     Life OK slipped to 376 million GVTs as compared to 385 million GVTs last week and ranks four. Sahara One fell too with 24 million GVTs from last week’s 30 million GVTs.

     

    While Sab gained at fifth position with 314 million GVTs as compared to 299 million GVTs, last week.

  • Chrome Data: No major change in week 15

    Chrome Data: No major change in week 15

    MUMBAI: Unlike last week, week 15 didn’t see much of an increase or drop in the opportunity to see (OTS) data collated by Chrome Data Analytics & Media.

     

    The maximum gain was of mere 1.1 per cent for Business news channels in the eight metros. Zee Business gained the most with 78.3 per cent OTS.

     

    Music genre in the Hindi speaking market (HSM) jumped 0.8 per cent with Sony Mix continuing its grip on the top with 88 per cent OTS.

     

    It was closely followed by the English entertainment channels in the eight metros with 0.6 per cent gain. AXN continued its ruling the roster with 70.7 per cent OTS. Hindi News channels in the HSM came in last in the top gainers list with just 0.3 per cent gain. ABP News gained 94.2 per cent OTS.

     

    As for the bottom three, Infotainment channels saw a drop of 0.7 per cent. Discovery channels saw 85.9 per cent OTS. English news and English movie channels in the eight metros fell 0.2 per cent and 0.1 per cent, respectively.

     

    In their respective categories, Times Now and Pix continued to remain on top with 88.3 per cent and 77 per cent OTS.

     

  • Live events boost viewing of TV, but need newer digital technologies

    Live events boost viewing of TV, but need newer digital technologies

    NEW DELHI: It is the live events covered by television that boost ratings and help encourage innovation and establish new services, despite the popularity of on-demand content and the proliferation of over-the-top services.

     

    In fact, television viewership has remained near record levels in part because of the popularity of coverage of big events, said panelists in the session “Cisco Presents: The Transition from Live to Event TV” on the concluding day of the National Association of Broadcasters Show in Las Vegas. 

     

    “The broadband world is growing and people are watching more programmes on demand,” said Globo, CTO & general director of ENG Fernando Bittencourt.

     

    “But in the world of broadcasting, I think the future is live programming. I do not think movies will be in primetime broadcast in the next five or 10 years. People will watch those on demand. … There will be more news, more sports and live content like our tele-novelas that are designed to be watched at a specific time.”

     

    “They drive a lot of viewer and social interaction, but they have also been an important driver for the development of TV Everywhere and authenticated services,” said IDC research manager of consumer markets, video Greg Ireland.

     

    He noted that big events like the Olympic Games have encouraged consumers to set up authenticated apps, making it more likely that they would later use the apps for regular programming.

     

    Cisco Systems, VP & GM of ESBI Charles Stucki said, “Big live events have bigger budgets, so you can have a lot of innovation.” He mentioned the recent Summer and Winter Olympics, from which NBC streamed a record amount of coverage to online and mobile platforms.

     

    This innovation also helped boost the popularity of the linear live broadcast, with NBC posting record ratings for its summer games coverage. During the Winter Olympics, viewers who watched content online tended to watch more live games programming on TV.

     

    But finding the right technologies for the digital applications that viewers increasingly demand with big live events can be challenging.

     

    Globo’s Bittencourt said popular programmes on the Brazilian broadcaster regularly pull in 30 million to 40 million viewers. “If only half of those go to the second screen, it is very difficult for the network to support it.”

     

    Such concerns were highlighted right before the NAB Show, when the HBO Go app went down during the season premiere of its hit series Game of Thrones.

     

    “Consumers now have the expectation that a big event will have a live streaming component, but the experience is not always optimal,” Ireland said.

     

    “A lot of extra engineering has to go into creating and surviving big events that require a lot of additional resources beyond those needed to simply produce live programming,” Stucki explained.

     

    He said Cisco sees a growing number of broadcasters building staff to manage CDNs used for big events, in order to assure the best architecture and redundancy.

     

    The general trend toward IT and IP infrastructures raises additional issues of reliability.

     

    Bittencourt revealed while Globo’s viewers would not tolerate the network going off the air, the quality of online streaming can be quite variable. In addition, the lag between the live broadcast and the mobile stream causes complaints. “During the World Cup, viewers will want to watch the Brazilian games on a TV,” he said. “If they watch on the Internet, they will see the goal 30 seconds after it happens” – after their neighbors have already started celebrating.

     

    But for 4K production, he said that IT and IP technologies would be necessary. “You can’t do that with traditional technologies,” said Bittencourt, adding that Globo planned a test 4K broadcast during the World Cup.

     

    Stucki argued that the growing importance of video on digital platforms, where video traffic now accounts for half of all mobile traffic, is forcing the IT and IP worlds to become more reliable.

     

    “They are starting to figure this out,” Bittencourt agreed. “Right now we have very specific vendors for broadcast and different ones for IT and IP. We have to create a third world where there is a combination of IT and broadcast that would be specific for broadcast to get the high reliability we are used to.”

  • Zee TV’s loss is Colors’ gain

    Zee TV’s loss is Colors’ gain

    Updated: 4:30 PM

     

    MUMBAI: In the week 14 of TAM TV ratings, Colors has ousted Zee TV to grab the number two spot. The channel has recorded 454,335 GVTs as compared to 454,237 GVTs a week earlier.  Zee TV has dropped one position, and ranks number three with 425,698 GVTs, down from 461,300 GVTs.

     

    Star Plus is enjoying its reign as the number one general entertainment channel (GEC). This week again it touched the 700 million GVTs mark as it recorded 702,324 GVTs, a huge rise from last week’s 686,602 GVTs.

     

    Life OK maintains its stability at number four and registered 384,524 GVTs, up from 371,427 GVTs last week. Despite seeing a huge fall in the ratings, Sony continues to remain at the fifth spot as it garnered 312,298 GVTs, down from 362,061 GVTs a week earlier.

     

    Sab saw a rise in the viewership but remained at number six position with 298,753 GVTs, up from 272,972 GVTs. Sahara One continues to remain at the bottom of the chart with 30,030 GVTs, down from 33,173 in the week 13.

  • Chrome Dii report unveils carriage fee spends in 2013-14

    Chrome Dii report unveils carriage fee spends in 2013-14

    MUMBAI: The Indian distribution industry is a complicated one and plagued with issues. 

    In the fourth round of Chrome Dii (Distribution Investments Index), the Chrome Data Analytics & Media has revealed carriage fee numbers across cities, thus giving a semblance to the much unorganised distribution industry.

    The study highlights that the carriage fees paid to the multi system operators (MSOs) and the local cable operators (LCOs) have sky rocketed year on year due to the limited bandwidth on the analogue platform. But post digitisation, there has been a substantial correction owing to the opening of analogue bandwidth bottleneck.

    “Dii has emerged as a powerful tool used by most broadcasters for internal audits and renegotiations. This also helps them in channelising and rationalising their carriage fee spends. Dii clubbed with the sub-base, gives them the return on investments across cable networks in 450+ cities of India. It takes into account the footprint of individual cable networks and co-relates the same to the average carriage fee spend for a particular band/frequency on that particular network.  It gives the region-wise, market-wise and MSO-wise carriage fee spends further broken down to individual cable operators across the country,” says media veteran and Chrome Data Analytics and Media executive director Jeffrey Crasto.

    The audit company’s CEO and founder Pankaj Krishna adds, “Digitisation was expected to be a harbinger of correction leading to nullification of carriage fees. As per TRAI, they had anticipated the Chrome Dii to come down to Re 1, however though there has been a significant drop; it has not come down to Re 1 – as compared to R3, Dii has come down from Rs 11.6 to Rs 7.2. Broadcasters have always faced huge challenges towards drawing benchmarks and rationalising of carriage fee spends which continue to hound them- therefore Chrome Dii R4, the objective of which is to simply facilitate business planning on the back of content affinity, market segmentation and industry benchmarks – the key to optimise distribution investments. Having run a channel myself, I understand the importance of access to key information – The Distribution Investments Index leaves no room for ambiguity in carriage fee investment decisions across every possible carriage fee deal”

    Chrome Dii, has been worked out on basis of the deals done by broadcasters over the last one year, with information gathered from across various sources including broadcasters as well as distribution platforms. After eliminating high variance deals, an average of six solo deals per cable network were studied for their investments for S band and UHF. For the digital scenario, Chrome Dii indicates a benchmark carriage to be available on the Basic Tier i.e. channels under BST (Mandated FTA channels) along with the first tier of pay channels. The study is inclusive of both new launches/new deals done in the last one year and existing deals expiring in January/April 2014.

    Chrome Dii R4 reveals that north India emerged as the costliest region with a whopping Rs 13.63 crore (Dii R3  Rs 16.7 crore) for a 100 per cent availability across Basic + S band for new launches and  Rs 10.43 crore (Dii R3  Rs13.3 crore) for renewals of existing deals whereas central India was the lowest with Rs 1.62 crore (Dii R3  Rs 3.11 crore) and Rs 1.27 crore (Dii R3   Rs 2.73 crore) for Basic + S band for new launches and renewing existing deals,  respectively.

    Chrome Dii R4, which this year was pre-subscribed by 11 leading TV networks, also reveals that if the Dii (cost per contact for the Television channels) is studied, the data shows the cost (renewals, S-band) per contact (household) is the highest in west India with an average of  11.1 followed by the north and central India at 8. The national average for renewals stands at 7.2.

    Some interesting facts according to Chrome Dii R4 –

    1.To cite an example as per the above data, comparing how much a Hindi News channel would spend for a 75% HSM availability as per Dii R4 as compared to Dii R3 – it would pay 75% of (23.37 minus 3.89) = Rs. 14.61 Crores as per Dii R4 whereas it would have paid Rs. 19.57 Crores as per Dii R3 – a saving of over 26%! But has the overall pie reduced, not really! As there has been an increase in network bandwidth, hence the number of takers has increased.

    2.Out of a total universe of 47mn C&S HHs in Class I India, Chrome Dii study tracks 38mn homes and balance 9mn are DTH (approx)

    3.North emerged as the costliest region with Rs. 13.63 Crores for 100% availability across Basic + S Band and Rs. 10.81 Crores for 100% availability across Basic + UHF for New Launches. Renewals of existing deals for Rs. 10.43 Crores for Basic + S Band and Rs. 8.54 Crores for Basic + UHF.

    4.    The study also provides a benchmark for carriage fee efficiency w.r.to the Investment indices i.e. Chrome Dii i.e. Cost per Contact. Chrome reveals that the Dii (renewals, S-band, household) is the highest in West India with an average of Rs 11.1 followed by the North & Central at Rs 8. The national average for renewals stands at Rs 7.2 

    5.    In terms of highest Chrome Dii, West was followed by North, Central, East and South.

    R4

    R3

    6.The gap between Dii for Existing and New Launches has reduced over the years owing to digitization and increase in bandwidth of the networks.

    7.Further, the gap between Dii for S Band and UHF has also reduced due to digitization

    8.Chrome Dii for a New Launch in Central and East India has halved. 

    9.Top 8 deals as per Chrome Dii R4 – (ranging upto 3 Cr )

    a.DEN UP CORPORATE DEAL

    b.FASTWAY PUNJAB COPORATE DEAL

    c.GTPL AHMEDABAD CORPORATE DEAL

    d.HATHWAY CENTRAL CORPORATE DEAL

    e.DEN NORTH CORPORATE DEAL

    f.SCV CHENNAI DEAL

    g.IN CABLE CENTRAL CORPORATE DEAL

    h.HATHWAY BANGALORE CORPORATE DEAL

    10.Most expensive Deals – Cost per contact (MSOs) –  (ranging 18 to 42 against a national average of 7.2 )

    a.All in Consultant UP Deal

    b.Hathway CG Corporate Deal

    c.DEN Mumbai Satellite Deal

    11.Most expensive Deal (Independents)(maybe owning to the posh locality it caters to)

    a.7 Star Juhu (West Region)

    12.Regional MSOs garner higher CPC – E.g Asianet in South region, Fastway in North region

    13.DEN commands the highest Dii amongst National MSOs, followed by Digi Cable and GTPL

  • Chrome data: Hindi news channels gain maximum

    Chrome data: Hindi news channels gain maximum

    MUMBAI: The week 14 brought good news for the Hindi news channels as per the opportunity to see (OTS) data collated by Chrome Data Analytics and Media.

     

    In the Hindi speaking market (HSM), the genre saw a jump of 3 per cent. ABP News was on top with 93.8 per cent OTS. The genre was followed by Hindi movies in the HSM which saw a 1.5 per cent increase and Star Gold gaining 94.9 per cent OTS.

     

    Hindi GECs in the HSM and Kids genre across India both gained 1.1 per cent. DD National with 97.1 per cent OTS ruled the charts in the Hindi GEC genre whereas Cartoon Network continued its run on the top with 81.9 per cent OTS.

     

    In the bottom four, the maximum fall was witnessed by English entertainment channels in the eight metros. The genre fell 7.4 per cent; however, AXN ranked number one with 70.9 per cent OTS.

     

    There was a minor difference between Business news and English movies genre. In the eight metros, Business channels dropped 5.9 per cent while English movies saw a drop of 5.8 per cent. Zee Business with 79.9 per cent OTS and Pix with 77 per cent OTS topped their respective genres.

     

    Sports channels across India too fell 3.7 per cent with Ten Sports continuing its run on the top with 75.4 per cent OTS.

  • Star Plus and Sony gain big in wk 13

    Star Plus and Sony gain big in wk 13

    MUMBAI: In the week 13 of TAM TV ratings, Sony Entertainment Television (SET) which has been struggling at the sixth position for quite some time now, has finally climbed the ladder of ratings and this week is at number five.

     

    The channel has recorded 362 million GVTs compared to the 313 million GVTs last week, overtook its own sister channel, Sab. The jump can be attributed to the world television premier of the movie Krrish 3.

     

    While Sony can rejoice about its improved ranking, Star Plus continues to lead the flock as it noted 687 million GVTs as compared to 649 million GVTs last week.

     

    All the other GECs saw a decline in their viewership. But even after the decline, Zee TV continues to stand strong at number two, as it registered 461 million GVTs as compared to the 489 million GVTs last week. Colors that scored 454 million GVTs as compared to 468 million GVTs a week earlier, is at number three.

     

    Life OK slipped to 371 million GVTs as compared to 396 million GVTs last week and ranks four. Sab moved to the sixth position with 273 million GVTs as compared to 326 million GVTs, last week. Sahara One continues to remain stable with 33 million GVTs.

  • Chrome Data: English News channels gain in week 13

    Chrome Data: English News channels gain in week 13

    MUMBAI: The week 13’s opportunity to see (OTS) data collated by Chrome Data Analytics and Media is out.

     

    As per the data collected, English News channels in the eight metros saw a jump of 2.2 per cent with Times Now topping the genre with 87.4 per cent OTS.

     

    English movie genre ranked second in the eight metros with 1.3 per cent gain. Pix gained the maximum with 76.8 per cent OTS. The genre was followed by the kids channels across India with 1 per cent rise. Cartoon Network continued to rule the roost with 83.8 per cent OTS.

     

    English entertainment channels in the eight metros saw a minor jump of 0.6 per cent with AXN gaining the maximum with 70.7 per cent OTS.

     

    As for the bottom four, the genre which saw the highest drop amongst others was Business news in the eight metros. The genre dropped 2.1 per cent; however, Zee Business was the highest gainer in the genre with 85.6 per cent OTS.

     

    Next was Hindi News in the Hindi Speaking Market (HSM) with a 0.7 per cent drop. ABP News got 92.9 per cent OTS in the genre.

     

    Sports genre across India saw a very minor drop of 0.1 per cent. Star Sports 1 continued to rule the genre with 74.5 per cent.