ITV

Category: Viewership

  • GEC viewership drops with IPL & election fever on a high

    GEC viewership drops with IPL & election fever on a high

    Updated: 5:30 PM

     

    MUMBAI: With the IPL and elections on everyone’s mind, it is the Hindi general entertainment channels (GECs) that are at the receiving end.

     

    In the week 19 of TAM TV ratings, the IPL fever took Max to greater heights. It witnessed a huge hike and reported 540,911 GVTs, up from 457,415 GVTs.

     

    The week saw all the GECs taking a plunge. Though, Sab saw a minor gain.

     

    Despite shedding numbers, Star Plus maintained its hold on number one position 732,585 GVTs, down from 746,025 GVTs. All its fiction properties have seen a drop too in the ratings. Thus, its chart topper Diya Aur Baati Hum scored 10,525TVTs, down from 12,233TVTs. Saathiya Saath is the second highest rated show for the channel which rated 8,507TVTs, down from 8,885TVTs and Yeh Rishta Kya Kehlata Hai scored 7,257 TVTs, down from 7,573 TVTs.

     

    Zee TV held onto the second position with 394,786 GVTs, down from 409,010 GVTs. Its experiment t in the comedy space Gangs of Haseepur did not seem to grab eyeballs and lost numbers in the third consecutive week and registered 1,688 TVTs, down from 1,916 TVTs. The channel’s historical series Jodha Akbar also saw a drop in its viewership and registered 8,450 TVTs, down from 9,139 TVTs. Its other fictional offerings like Do Dil Bandhe noted 4,328 TVTs, down from 5,179 TVTs.

     

    Colors occupied the third place with 375,641 GVTs, down from 396,193 GVTs. All its popular fictional offerings have witnessed a rise in the ratings. Madhubala recorded 3,216 TVTs, up from 2,925 TVTs; Balika Vadhu noted 4503 TVTs, up from 4,440 TVTs, and Uttaran garnered 3,648 TVTs, up from 3,254 TVTs.

     

    On the other hand, the channel’s reality shows didn’t work wonders for the channel. Thus, Comedy Nights with Kapil reported 6,923 TVTs, down from 7,198 TVTs, Khatron Ke Khiladi five scored 4,923 TVTs, up from 6,570 TVTs and Mission Sapne recorded 1946 TVTs, down from 2,769 TVTs.

     

    Life OK stays happy at number four with 347,802 GVTs, down from 360,213 GVTs. The channel’s most popular series Shapath recorded 2,533 TVTs, down from 2,852 TVTs. Savdhan India saw a rise and noted 2,603 TVTs, up from 2,480 TVTs and Tumhari Pakhi stood at 2,489 TVTs, up from 2,445 TVTs.

     

    At number five remains Sony which registered 286,202 GVTs, down from 290,948 GVTs. Jee Le Zara scored high and reported 1,390 TVTs, up from 1,297 TVTs, Maharana Pratap garnered 2,697 TVTs, down from 2,858 TVTs. Its crime property Crime Patrol saw a decrease in the number of viewers and stood at 2,281 TVTs, down from 2,680 TVTs.

     

    Lastly, Sab scored 268,051 GVTs, up from 267,113 GVTs. Its chart topper Taarak Mehta noted 5,198 TVTs, down from 5,880 TVTs. Balveer reported 2,774 TVTs, up from 2,734 TVTs.

     

    In the movie genre: Zee Cinema reported 189,889 GVTs, up from 188,125 GVTs; Movies OK scored 132,426 GVTs, down from 143,794 GVTs; &pictures garnered 88,319 GVTs, up from 82,537 GVTs and Zee Anmol earned 72,968 GVTs, down from 74,074 GVTs

  • Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

    Synopsis of Services Sector Advertising on TV during Jan – Dec 2013

    Highlights:

    ° Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

    °  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising 

     

    Note:

     

    ° The analysis is based on Ad Volume in Seconds

     

     

    °  Services Sector Advertising accounted for 26% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

     

    °  Internet Services B2C & Online Shopping is the maximum advertised product group within Services Sector during Jan – Dec 2013 with 13% share followed by Properties / Real Estate advertising with 10% share

     

    °  Top 5 Product Group within Services Sector contributed to 47% of the Services Sector Advertising  

     

     

    °  Dominos Pizza India ltd and Napptol.com are the top 2 advertisers of the Services Sector advertising on TV

     

    For further information contact:

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com

  • Chrome Data: Religious genre gain the most

    Chrome Data: Religious genre gain the most

    MUMBAI: Chrome Data Analytics & Media has released the opportunity to see (OTS) data for week 19. As per the report, the highest gainer for the week was Religious channels in the Hindi speaking markets (HSM).

     

    Aastha channel continued its reign on the genre with 97.9 OTS while the genre overall jumped 0.6 per cent.

     

    English News channels in the eight metros came in second with a minute difference of 0.1 per cent, taking its reach up by 0.5 per cent. Times Now, once again, topped with 88.5 per cent OTS.

     

    Next came in Hindi News channels in the HSM with 0.3 per cent rise. ABP News with 93.9 per cent OTS was the topper in the genre.

     

    Hindi GECs saw a minor rise of 0.1 per cent in the HSM with DD National on top with 97.6 per cent OTS.

     

    As for the bottom four genres, Sports across India fell 0.5 per cent. Ten Sports scored the most with 77.6 OTS.

     

    English Entertainment channels and English Movie channels in the eight metros fell 0.4 per cent and 0.3 per cent, respectively. AXN with 72.5 per cent and Pix with 76.3 per cent OTS topped their respective genres.

     

    Music in the HSM saw a drop of 0.2 per cent with Mix topping the charts with 88.7 per cent OTS.

  • Zee TV and Colors shed high in Wk 18 of TAM TV Ratings

    Zee TV and Colors shed high in Wk 18 of TAM TV Ratings

    Updated: 5:30 PM

     

    MUMBAI: Week 18 of TAM TV ratings was a dull period for the major general entertainment channels (GECs). Zee TV and Colors were the two channels that suffered the most, this week.

     

    Despite shedding numbers, Zee TV continues to stand at number two with 409,010 GVTs, down from 444,500 GVTs. Its new entrant in the comedy space Gangs of Haseepur lost numbers in the second consecutive week and registered 1,916 TVTs, a major fall from 2,727 TVTs. The channel’s historical series Jodha Akbar also saw a drop in its viewership and registered 9,139 TVTs, down from 9,834 TVTs. Its other fictional offerings like Do Dil Bandhe… saw a major rise and noted 5,179 TVTs, up from 4,941 TVTs.

     

    Colors occupied the third place with 396,193 GVTs, down from 423,262 GVTs. All its popular fictional offerings have witnessed a fall in the ratings. Thus, Madhubala recorded 2,925 TVTs, down from 3,106 TVTs; Balika Vadhu saw a slight fall and noted 4,440 TVTs, down from 4,545 TVTs and Uttaran garnered 3,254 TVTs, down from 3,485 TVTs. On the other hand, the channel’s reality shows have created a boom. Comedy Nights with Kapil reported 7,198 TVTs, up from 6,992 TVTs, Khatron Ke Khiladi five scored 6,570 TVTs, up from 5,752 TVTs.

     

    Star Plus, even after shedding numbers stands strong at number one. Its chart topper Diya Aur Baati Hum scored 12,233 TVTs, down from 13,301 TVTs. Saathiya Saath is the second highest rated show for the channel which saw a drop and rated 8,885 TVTs, down from 9,503 TVTs. Yeh Rishta Kya Kehlata Hai has seen a new rise every week. This week it scored 7,573 TVTs, up from 7,490 TVTs.

     

    Life OK stays happy at number four with 360,213 GVTs, up from 349,580 GVTs. The channel’s most popular series Shapath recorded 2,852 TVTs, a slight rise from 2,546 TVTs. Savdhan India noted 2,480 TVTs, up from 2,153 TVTs. Its reality show Welcome Bazi showcased a slight rise and generated 1,473 TVTs, up from 1,322 TVTs.

     

    Sony Entertainment Television maintained its stability at number five and registered 290,948 GVTs, down from 297,073 GVTs. Jee Le Zara reported 1,297 TVTs, down from 1,305 TVTs, Maharana Pratap garnered 2,858 TVTs, a slight high from 2,828 TVTs. Its crime property Crime Patrol garnered 2,680 TVTs, up from 2,624 TVTs.

     

    Last but not the least, Sab which stands at number six scored 267,113 GVTs, up from 260,127 GVTs. Its chart topper Taarak Mehta noted 5,880 TVTs, down from 6,098 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise in the viewership and stood at 1,582 TVTs, up from 1,456 TVTs.

     

    In the movie genre: Zee Cinema reported 18,8125 GVTs, down from 203,672 GVTs; Movies OK scored 143,794 GVTs, up from 123,291 GVTs; &pictures garnered 82,537 GVTs, up from 85,904 GVTs; Zee Anmol earned 74,074 GVTs, up from 71,400 GVTs and Max registered a fall, as it recorded 457,415 GVTs, down from 495,922 GVTs.

  • Synopsis of Auto Advertising on TV during Jan – Dec 2013

    Synopsis of Auto Advertising on TV during Jan – Dec 2013

    Highlights:
    • Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    • Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

    Note:

    • The analysis is based on Ad Volume in Seconds

    • Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    • Cars / Jeeps is the maximum advertised Product Group within Auto Category with 46% share

    • Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

    • TATA Motors Ltd was the top advertisers with in Auto Sector advertising followed by Hero Motocorp India

    For further information contact:
    Ashvini Khandekar
    Manager – Communications
    TAM Media Research Pvt. Ltd
    9th Floor, Hincon House (Tower B)
    247 Park, LBS Marg,
    Vikhroli (West)
    Mumbai – 400 083
    India
    Tel: +91 22 66531213
    E-mail: ashvini.khandekar@tamindia.com
    Website: www.tamindia.com

     

     

  • Chrome Data: Eight metros see a jump in week 18

    Chrome Data: Eight metros see a jump in week 18

    MUMBAI: As per the opportunity to see (OTS) collated by Chrome Data Analytics & Media, week 18 saw English movie channels in the eight metros as the biggest gainer.

     

    The genre jumped 1.6 per cent with Sony Pix continuing to rule the roost with 76.1 per cent OTS.

     

    English News channels in the eight metros gained 1.4 per cent. Times Now with 85.6 per cent OTS reigned supreme in the genre.

     

    Similarly, Zee Business with 80.3 per cent OTS was on top in the business news category which jumped 1.0 per cent in the eight metros.

     

    English entertainment in the eight metros gained 0.8 per cent. AXN again topped the genre with 72.7 per cent OTS.

     

    The only genre which saw a drop in the week was the religious channels in the Hindi speaking market (HSM) which witnessed a minor drop of 0.2 per cent. However, Aastha channel continued its run on the top with 97.9 per cent OTS.

  • Kolkata TV gains big in week 17

    Kolkata TV gains big in week 17

    KOLKATA: When it comes to Bengali News channels and their performance then Kolkata TV is the clear winner, as per the TAM TV ratings. In week 17, the channel’s gross viewership in thousands (GVTs) was way ahead than any other in the state. It garnered 960 GVTs as compared to the 850 GVTs a week earlier.

     

     

    ABP Anando, from the house of ABP Group, stood second with 418 GVTs against 391 GVTs of last week. At number three was 24 Ghanta which saw a drop as it scored 335 as compared to the 338 in week 16.

     

     

    Last but not the least, the newly launched, Focus TV, is seen to make a mark as GVTs increased from 42 to 103.

     

     

    A city based media expert talking about Kolkata TV gaining said: “The distribution of Kolkata is quite strong. Also, its catchy programmes can contribute to its number one position.”

  • Sony earns big in week 17

    Sony earns big in week 17

    MUMBAI: The Indian Premier League (IPL) has started impacting the general entertainment channels (GECs). And so is visible in the week 17 of TAM TV ratings where most of the GECs have seen a drop in the TVTs with an exception of Sony Entertainment Television (SET), which is the only gainer.

     

    Sony over took its sister channel Sab and has made its way to number five with 297,073 GVTs (244,069). Reason, the double airing of Umang 2014 which was telecast on 20 April. Other properties of the channel saw a rise as well compared to the previous week. Thus Jee Le Zara reported 1,305 TVTs, up from 1,069 TVTs, Adaalat scored 1,483 TVTs, up from 1,359 TVTs and Maharana Pratap garnered 2,828 TVTs, up from 2,548 TVTs.

     

    Despite shedding numbers, Star Plus continues to lead the flock with 743,435 GVTs (790,776 GVTs). Its chart topper Diya Aur Baati Hum scored 13,301 TVTs, down from 14,531 TVTs a week earlier. Saathiya Saath is the second highest rated show for the channel which garnered 9,503 TVTs, down from 9,934 TVTs and Yeh Rishta Kya Kehlata Hai has seen a new rise every week. This week it scored 7,490 TVTs, up from 7,384 TVTs.

     

    Zee TV continues to hold on to its number two position strongly as it rated 444,500 GVTs (473,025 GVTs). Its new entrant in the comedy space Gangs of Haseepur opened on a decent note. It garnered 2,727 TVTs.  Rest all the shows have seen a drop in the ratings. Thus its historical series Jodha Akbar scored 9,834 TVTs, down from 10,470 TVTs, Sapne Suhane Ladakh… stood at 5,281 TVTs, down from 6,503 TVTs, Qubool Hai seems to have lost interest as it shed for the third consecutive week with 4,588 TVTs, down from 5,000 TVTs.

     

    Colors stood at number three with 423,262 GVTs (433,237 GVTs). The channel’s reality shows have seen a decline in the viewership. Thus Khatron Ke Khiladi noted 5,752 TVTs, down from 7253 TVTs, Comedy Nights with Kapil reported 6,992 TVTs, a huge fall from 8,457 TVTs. Its fiction properties have shown some improvement. Thus Sasural Simar Ka recorded 4,445 TVTs, up from 4,377 TVTs, Madhubala scored 3,106 TVTs, up from 2,886 TVTs and Rangrasiya noted 3,179 TVTs, up from 2,916 TVTs.

     

    Life OK maintains its stability at number four and recorded 349,580 GVTs (389,214 GVTs). Almost all its properties have seen a drop in the ratings. Thus the channel’s most popular show – Shapath recorded 2,546 TVTs, down from 2,998 TVTs. Tumhari Pakhi witnessed a major fall and reported 2,585 TVTs, down from 4,082 TVTs. Its reality show Welcome Bazi showcased 1,322 TVTs, down from 1,756 TVTs.

     

    Sab stood at number six. Its chart topper Taarak Mehta noted 6,098 TVTs, down from 6,476 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise high in the viewership and stood at 1,456 TVTs, up from 1,150 TVTs.

     

    Sahara One continued to be at the bottom of the chart and recorded 22,645 GVTs, up from 21,245 GVTs.

     

    In the movie genre: Zee Cinema reported 203,672 GVTs, down from 217,826 GVTs; Movies OK scored 123,291 GVTs, down from 144,732 GVTs; &pictures garnered 85,904 GVTs, down from 93,933 GVTs; Zee Anmol earned 71,400 GVTs, down from 76,195 GVTs and Max registered a huge rise, thanks to the IPL frenzy as it recorded 495,922 GVTs, up from 410,312 GVTs.

  • Sarthak TV gains in week 16 of TAM TV Ratings

    Sarthak TV gains in week 16 of TAM TV Ratings

    KOLKATA: General entertainment channel (GEC) Sarthak TV has gained big in the week 16 of TAM TV ratings. The Odia GEC has garnered a gross rating point (GRP) of 207, as compared to the 204 GRPs in week 15.

     

    Tarang TV on the other hand managed 183 GRPs, as compared to the 181 GRPs, recorded a week prior.

     

    While OTV, an infotainment channel, saw a drop in its GRP. The channel got 162 GRPs as compared to the 190 GRP it garnered last week.

     

    ETV Oriya, now under the belt of Network 18 Group too came down to 82 GRPs as compared to 84 GRPs, it reported in the week 15 of TAM TV ratings.

  • Chrome data: Week 17 sees a minor rise

    Chrome data: Week 17 sees a minor rise

    MUMBAI: As per opportunity to see (OTS) collated by Chrome Data Analysis & Media, the week 17 saw religious channels in Hindi speaking markets (HSM) and Infotainment across India rising by 0.7 per cent.

     

    Aastha channel, as usual, continued to rule the genre with 97.5 per cent OTS while in the infotainment section, National Geographic Channel toppled Discover to be on the top. The channel garnered 86.8 per cent OTS.

     

    Hindi news in HSM saw a jump of 0.6 per cent. In the genre ABP News again ruled the roost with 93.4 per cent OTS.

     

    Next came in music genre with 0.5 per cent growth in the HSM. Sony Mix topped the chart with 88.8 per cent OTS.

     

    In the bottom four, English news as well as Business news channels in the eight metros dropped by 0.4 per cent. Times Now with 84.9 per cent OTS was the highest gainer in the English news genre. Zee Business gained 79.5 per cent OTS in its genre.

     

    English entertainment channels in the eight metros gained 0.2 per cent with AXN continuing its run on the top with 70.7 per cent OTS.