ITV

Category: Viewership

  • Star Plus and Sab the only gainers in TAM Ratings

    Star Plus and Sab the only gainers in TAM Ratings

    MUMBAI: In the week 21 of TAM TV ratings, there are only two general entertainment channels (GECs) which gained the maximum eyeballs. One is the leader in this space, Star Plus which inched closer to 700 million mark once again and second is Sab. Rest other channels witnessed a drop in the viewership.

     

    At number one, Star Plus recorded 699,034 GVTs, up from 680,792 GVTs it had recorded last week. Its chart topper Diya Aur Baati Hum is scaling new heights week after week. It garnered 9,971 TVTs, up from 9,484 TVTs. Saathiya Saath is the second highest rated show for the channel which saw a drop and rated 8,585 TVTs, down from 9,791 TVTs. The channel’s another fiction offering, Yeh Rishta Kya Kehlata Hai saw increase in the viewership and stood at 6,432 TVTs, up from 6,275 TVTs. Another fiction property which needs applaud is Ye Hai Mohababtein, which sees a growth every week despite being at the late prime time slot (11pm). It reported 6,768 TVTs, up from 5,523 TVTs.

     

    The second highest gainer of the week was Sab, which despite the hike remained at number six. The channel garnered 266,714 GVTs, up from 258,013 GVTs. Its chart topper Taarak Mehta noted 5,558 TVTs, down from 5,585 TVTs. The channel’s game show – Sab Khelo sab Jeeto saw a rise in the viewership and stood at 1,454 TVTs, up from 1,233 TVTs and Balveer noted 2,343 TVTs, down from 2,597 TVTs.

     

    Coming back to the channel which holds the second position strongly is Zee TV. It scored 386,568 GVTs, down from 394,023 GVTs. Its sting in the comedy space Gangs of Haseepur lost numbers and scored 1,297 TVTs, down from 1,605 TVTs. The channel’s historical series Jodha Akbar too lost eyeballs and reported 7,947 TVTs, down from 8,948 TVTs.

     

    Colors occupied third position and scored 359,877 GVTs, down from 367,024 GVTs. It was the finale weekend for its reality show – Khatron Ke Khiladi which saw a marginal rise in the ratings. It garnered 5,469 TVTs, up from 5,310 TVTs. On the other hand, Comedy Nights with Kapil also saw a huge drop in the ratings and rated 5,628 TVTs, down from 5,930 TVTs. Talking about its fiction offerings; Madhubala recorded a fall and noticed 2,527 TVTs, down from 2,757 TVTs, Balika Vadhu registered a growth and stood at 4,183 TVTs, up from 4,098 TVTs and Rangrasiya also witnessed a rise and noted 2,603 TVTs, up from 2,563 TVTs.

     

    At number four stood Life OK with 332,689 GVTs, down from 353,689 GVTs. Its fiction property, Tumhari Pakhi, seems to attract eyeballs as it saw a huge rise with 2,656 TVTs, up from 2,391 TVTs. Second to the list is its crime property – Shapath which saw a drop and measured 2,308 TVTs, down from 2,614 TVTs. Savdhan India noted 2,290 TVTs, down from 2,395 TVTs.

     

    Talking about Sony Entertainment Television which stood at number six garnered 312,543 GVTs, down from 312,921 GVTs. CID is the top charter this week. It garnered 3,159 TVTs, up from 3,300 TVTs. Second to the list is Maharan Veer Pratap which reported 3,123 TVTs, down from 3,222 TVTs. Its reality show Entertainment Ke Liye Kuch Bhi Karega witnessed a huge fall and scored 2,084 TVTs, down from 2,698 TVTs.

     

    In the movie genre: Zee Cinema reported 188,748 GVTs, up from 185,199 GVTs; Movies OK scored 132,202 GVTs, down from 133,665 GVTs; &pictures garnered 95,214 GVTs, up from 88,326 GVTs; Zee Anmol earned 69,811 GVTs, down from 72,345 GVTs and Max registered a huge hike as it recorded 582,127 GVTs, up from 445,130 GVTs.

  • Week 21: Music channels sees a rise

    Week 21: Music channels sees a rise

    MUMBAI: As per Chrome Data Analytics & Media’s opportunity to see (OTS) data, music channels were the highest gainers for the week 21. The genre witnessed a growth of 1.2 per cent in the HSM markets.

     

    In this category, Sony Mix stood at number one position with 88.8 per cent OTS followed by MTV 87.7 per cent OTS, 9XM 82.8 per cent OTS, B4U Music 71.2 per cent OTS and 9X Jalwa 70.8 per cent OTS.

     

    Hindi GECs, this week saw a growth of 0.6 per cent with Star Plus at 96.8 per cent OTS followed by DD National 96.6 per cent OTS, Zee TV 96.4 per cent OTS, Life OK 96.0 per cent OTS and Sony Entertainment also 96.0 per cent OTS at the HSM markets.

     

    With a minor difference, Business News channels in the eight metros saw a gain of 0.4 per cent. Zee Business topped the genre with 80.2 per cent OTS followed by CNBC Awaaz 76.2 per cent OTS, ET Now 69.1 per cent OTS, CNBC TV18 64.3 per cent OTS and NDTV Profit 62.5 per cent OTS.

     

    Lastly, English movies channels gained 0.2 per cent with Movies Now scoring 76.2 per cent OTS followed by PIX 76.0 per cent OTS, Star Movies 68.6 per cent OTS, Zee Studio 64.9 per cent OTS and HBO 63.8 per cent OTS.

     

    As for the genres which saw a drop are Sports channels (All India), Hindi News channels (HSM), Kids (All India) and Hindi Movies (HSM).

  • ABP Ananda numero uno, 24 Ghanta follows suit

    ABP Ananda numero uno, 24 Ghanta follows suit

    KOLKATA: In week 20 of TAM TV ratings (11-17 May) when news channels across the nation were busy reporting and analysing election results, ABP Ananda gained highest in terms of gross viewership as compared to other Bengali news channels. The Kolkata-headquartered channel garnered 7,455 GVTs followed by 24 Ghanta with 5,117 GVTs. The GRP of ABP Ananda and 24 Ghanta stood at 185 and 127, respectively.

    About ABP Ananda, a city-based media expert said, “The distribution of the channel is quite strong. Also, it could lead others as it organised very catchy programmes during the election. It covered West Bengal elections as a local channel and yet, beautifully and proficiently covers national politics too.”

    It is learnt that 24 Ghanta and ABP Ananda are the most watched channels. Swaraj Mukherjee, a city-based media expert said, “Any channel which is pro-government does not enjoy popular support as people believe that correct news comes from those critical of the establishment or at the very least neutral and the others that are pro-government are not much trusted by viewers.”

    According to Pulakesh Ghosh, a senior media analyst, “ABP Ananda maintained its leadership position. 24 Ghanta, another sought-after channel does not know any colour while presenting hard news full of facts and figures. Credibility of 24 Ghanta is the highest. News and views provided by the channel are never mixed up. ABP Ananda places more focus on panel discussion.”

    Speaking of individual news programs on ABP Ananda, ABP Ananda Khabar got a TVT of 117 while ABP Ananda Program got a TVT of 20. Casebook got a TVT of 7. Ek Dozen Galpo got TVT 147and Jukti Takko garnered  74 TVTs. Kaar Dekhale Dilli received 74 TVTs and Kaar Dokhole Delhi Rajer Ray managed 9 TVTs. Modir Dakhale Dilli got 90 TVTs, while Mukhomukhi Maharathi (cartoon) got 42 TVTs. Nojore 9 TA garnered 103 TVTs and Runner got 64 TVTs.  Finally Xtra Time received 8 TVTs.

    24 Ghanta’s news programs 10 Tar Khaass Khabar, 24 Ghanta News and 24 Ghanta News Program got 57, 24 and 0 TVTs, respectively. Aapnar Rai received 67 TVTs. Banglar 24 Ghanta got 121 TVTs and Bojho Thyala garnered 222 TVTs. That apart, Desher Ray managed 79 TVTs, Ek Jhalake got 375 TVTs. Lastly, Neel Aakasher Niche and Page 1 got 9 and 110 TVTs respectively.   

    After ABP Ananda and 24 Ghanta, Focus Bangla, till recently NE Bangla, pipped Kolkata TV with a GVT of 1,866 and GRP of 46.

    Kolkata TV, which was doing well a few weeks ago, garnered a GVT of 309 and GRP of 8.

    All TAM findings take into account CS4+ for all the days in the state.

  • BARC sets a deadline for IRS

    BARC sets a deadline for IRS

    MUMBAI: Last week, indiantelevision.com had reported that there is difference of opinion within the Broadcast Audience Research Council (BARC) regarding its rollout date.

     

    While BARC’s chairman Punit Goenka, in a recent press meet, had raised concerns that there might be a delay because of delay in data to be delivered by Indian Readership Survey (IRS)  there were others who believed that a solution will be found on the matter and the procedure will be right on track.

     

    As per industry sources, the concerned bodies and officials met early this week to take a stance on the matter.

     

    Last year, when the all-new IRS mandated by Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) released study for print readership, it found itself in a soup.  Publishers rejected the survey as it had anomalies.

     

    The study was rolled back and is now under-validation. Hence, a question mark on IRS sharing its data with BARC.

     

     “Yes, there were concerns regarding IRS sharing the establishment data needed by BARC to start its next phase to be able to start the roll out by 1 October as said by the council earlier. If by any chance, the data is not shared on time, it will have repercussions even postponing the roll out to next year,” informs an industry source.

     

    He further says that everyone is talking about the matter being sub judice and hence, IRS cannot share data is nothing but an excuse. “One mustn’t forget that the Bombay High Court had allowed media houses and agencies to use the IRS report 2013 for marketing and media planning purposes on the petition filed by HT Media (HTML). So, IRS cannot deny sharing any data,” adds the source.

     

    Another industry source says that BARC was left with no option but to take a strong stand on the matter. “A strong stand was needed,” says the source.

     

    As per industry sources, the concerned stakeholders have given IRS an ultimatum. The council has tightened its rope and wants IRS to give the data at the earliest. “In a couple of days data should be handed over,” concludes the source.

  • OTV gains in week 20 of TAM TV Ratings

    OTV gains in week 20 of TAM TV Ratings

    KOLKATA: Infotainment channel OTV has gained in the week 20 of TAM TV ratings, thanks to its election coverage. The Odiya channel garnered 7,526 gross viewership in thousands (GVT).

     

    While general entertainment channel (GEC) Sarthak TV reported a GVT of 6,224, Tarang TV managed 4,512 GVTs. The GVT for MBCTV in week 20 was 4,233.

     

     Meanwhile ETV Oriya achieved a GVT of 3,060. The GVT for Prarthana was 2,197 and Tarang Music garnered 1,307 GVTs.

     

     Channels Z Kalinga and Kanak TV recorded a GVT of 1,218 and 618 respectively.

     

    Now, coming to the viewership pattern for shows on various channels, which hooks viewers of CS4 + to TV screens between time band 19:00-22:00 on all days, To Aganara Tulasi Mu, Pari and Badhu from Sarthak TV recorded 413, 375 and 365 TVTs respectively.  

     

     Tarang which airs Kichi Luho, Swabhiman and Shehnai got 338, 247, and 170 TVTs respectively.

     

     Other serials like Nodi Phere Sagarku and Kemiti E Bandhana got 99 and 75 TVTs, while Rajneeti garnered 67 TVTs.

  • Hindi News channels see massive viewership spike on 16 May

    Hindi News channels see massive viewership spike on 16 May

    MUMBAI: The last two months have been a festival for news channels as elections took place across the country. It all boiled down to the orgasmic climax of counting day, 16 May. Let’s have a look at how Hindi News channels fared in the Hindi speaking markets (HSM).

    As per TAM data provided by a news channel, ABP News led in the HSM market but overall India was led by Aaj Tak. India TV on the other hand was third in both but India TV showed highest viewership from the five HSM metros as well as Delhi and Mumbai.

    Let’s have a look at the data for HSM markets, all India market and the five HSM metros(Delhi, Mumbai, Kolkata, Ahmedabad and Pune).

    Source: TAM 16 May 2014, 24 hours CS ABC 15+

    A channel source says that on an average day, the viewership tends to be 30 per cent to 40 per cent less than what it was on the counting day.

    In the five HSM metros, India TV had 10489 GVTs, Aaj Tak had 8253 GVTs and ABP News 8344 GVTs.

    As most channels began their election coverage, prime time news began at 6:00 am and went till midnight. What usually is the bastion of business news channels was taken by general news channels for the crucial day.

  • Colors and Life OK in a nip & tuck fair

    Colors and Life OK in a nip & tuck fair

    MUMBAI: In week 20 of TAM TV ratings, it was a neck-to-neck fight between Colors and Life OK. Life OK which is the gainer this week continues to remain at number four. Interestingly, it has moved close to Colors and scored 354 million GVTs, up from 348 million GVTs.

     

    Sony Entertainment Television was also the highest gainer this week registered 313 million GVTs, up from 286 million GVTs, but continued to be at number five. Rest all GECs have seen a drop in the viewership.

     

    Thus, Star Plus reported 681 million GVTs, down from 733 million GVTs. Zee TV stood at number two position with an inch drop and garnered 394 million GVTs, down from 395 million GVTs.

     

    Colors occupied the number three position and scored 367 million GVTs, down from 376 million GVTs. For Sab, which remains at number six, score was 258 million GVTs, down from 268 million GVTs.

  • Week 20 sees the rise of Sports channels

    Week 20 sees the rise of Sports channels

    MUMBAI: As per Chrome Data Analytics & Media’s opportunity to see (OTS) data, Sports channels were the top gainers for the week 20.

     

    The genre across India jumped 1.4 per cent with Ten Sports with 77.5 per cent OTS. Kids genre gained 1 per cent across the country with Cartoon Network continuing its reign with 84.6 per cent OTS.

     

    With a minor difference, Business News channels in the eight metros saw a gain of 0.9 per cent. Zee Business topped the genre with 80.4 per cent OTS. Discovery channel with 86.3 per cent OTS topped the Infotainment genre across India which jumped 0.4 per cent.

     

    As for the genres which plunged southwards, Hindi News channels in the Hindi speaking markets (HSM) fell 0.7 per cent. ABP News with 92.1 per cent OTS topped the genre.

     

    Hindi GECs in the HSM and English Entertainment channels in the eight metros saw a drop of 0.4 per cent. Star Plus with 96.8 per cent OTS and AXN with 72.5 per cent OTS, topped their respective genres.

     

    Hindi Movies in the HSM saw a minor drop of 0.1 per cent with Star Gold topping the charts with 95.9 per cent OTS.

  • Sarthak TV biggest gainer in week 19 of TAM TV Ratings

    Sarthak TV biggest gainer in week 19 of TAM TV Ratings

    KOLKATA: General Entertainment Channel (GEC) Sarthak TV has gained big in the week 19 of TAM TV ratings. The report which tracks CS4+ and all the days shows that the Odia GEC has garnered 303 GRPs, as compared to the 275 GRPs last week.

     

    Tarang TV on the other hand has come down from its previous week’s 218 GRPs to 211 GRPs this week. Infotainment channel, OTV has also seen a reduction in its GRP. The channel has managed 131 GRPs this week, compared to the 170 GRP it reported last week.

     

     ETV Oriya, now under the belt of Network 18 Group saw a hike in its GRP- from 99 GRPs in week 18 to the 107 GRPs it recorded this week.

     
    The GRPs for MBCTV and Prarthana were 120 and 83 respectively. Tarang Music and Kanak TV recorded 41 and 9 GRPs respectively.

     

    Let’s take a look at the viewership pattern for the shows on the various channels, which hooks viewers of CS4 + to TV screens between time band 19:00-22:00 on all days. Shows To Aganara Tulasi Mu, Pari and Badhu from Sarthak TV received a TRP of 3.63, 2.83 and 2.50 respectively. In the previous week, the ratings of these serials were 3.3, 3.5, and 3.1 respectively.  

     

    Kichi Luho, Swabhiman and Kemiti Bandhana, which airs on Tarang got TRPs of 2.48, 1.51 and 0.22 respectively.

     

    On the other hand serials from ETV Oriya like Tapasya, Boda Ghara, Aahuti, Rajakanya and Appa got ratings of 1.94, 0.52, 0.52, 1.38 and 0.45 TRPs respectively.

     

    Last but not the least Zee Kalinga which telecasts  Katha Ta Etiki, Mo Jejema, and Aasta Ra Akasha got 0.06, 0.03 and 0.03 0 TRPs respectively. The TRPs for these shows were 0.1, 0.3, and 0.05 respectively in week 18. 

  • Difference of opinion within BARC on rollout date?

    Difference of opinion within BARC on rollout date?

    MUMBAI: The silver lining in the TV rating system in India might see dark clouds if Broadcast Audience Research Council’s (BARC) chairman Punit Goenka is to be believed.

     

    Goenka showed concerns on the time the new rating system will start operating. Earlier talking to indiantelevision.com, BARC tech committee chairman Shashi Sinha had stated that the new ratings system should be up and running by 1 October, 2014.

     

    “Everyone is aware of the issue with Indian Readership Survey (IRS) and unless that gets sorted how can we roll out our process,” said Goenka, when quizzed if the launch time for BARC was on schedule. “There would be a delay,” he added.

     

    A committee member, without commenting on Goenka’s concerns, said that the IRS issue is sub judice and hence cannot share data with BARC. “If data isn’t shared with us, how are we going to design the panel?” he questioned. However, he soon highlighted on the fact that the current issue is with the survey done for national publishers and it shouldn’t impact any survey/data needed for television.

     

    Whereas another source refuted any such delay and believes that though IRS has its own sets of problems, there shouldn’t be any issue with BARC. “BARC needs IRS for establishment data, but with minor internal adjustments, everything will fall in place and IRS issue shouldn’t create any material difference to the time-table,” he pin-pointed.

     

    Similarly, another source believes that there shouldn’t be any delay in the rating system to come in place. “Work is in process and in line with the date we had said earlier. And we are hopeful of reaching the due date without any hassle.”

     

    “Why think of a delay? Everything is on schedule,” said a highly placed industry source. “An eight to 10 days delay shouldn’t be called as a delay. A minor variation in the date shouldn’t be an issue,” he concluded.

     

    Early this year, in January, BARC had signed a contract with Médiamétrie for a 1+5 year term. The French audience measurement system will be providing the audio watermarking technology to BARC to monitor TV consumption through its 20,000 strong panel.

     

    The funding to put up the new system in place has been divided as follows: 60 per cent Indian Broadcasting Foundation (IBF), 20 per cent ISA and 20 per cent Indian Advertisers Agencies Association of India (AAAI).