ITV

Category: Viewership

  • Chrome Data: No losers in week 28

    Chrome Data: No losers in week 28

    MUMBAI: The week 28 saw a peak when it comes to opportunity to see (OTS) collated by Chrome Data Analytics & Media. 

     

    English Entertainment channels in the eight metros grew by 5.2 per cent. AXN continued with its supremacy in the genre with 73 per cent OTS.

     

    Business News saw a jump of 4.3 per cent in the eight metros. Zee Business with 79.2 per cent OTS reined the category.

     

    Sports across the country jumped 2.9 per cent closely followed by English Movies with 2.6 per cent rise in the eight metros.

     

    Ten Sports with 75.5 per cent OTS and Movies Now with 75.8 OTS topped their respective genres.

  • It’s a win again for Odisha’s Sarthak TV

    It’s a win again for Odisha’s Sarthak TV

    KOLKATA: In the week 27 of TAM TV ratings, Odisha’s Sarthak TV continues to lead the chart. The channel has garnered 8,376 GVTs, up from 6,980 GVTs a week before.

     

    Second placed, OTV has witnessed improvement in terms of viewership and registers 7,446 GVTs, up from 3,615 GVTs. At number three stood Tarang TV which also saw a growth in the viewership and recorded 6,054 GVTs, up from 5,704 GVTs.

     

    Rest, Prarthana and MBCTV garnered 4,907 GVTs and 4,074 GVTs respectively. ETV Oriya noted 2,185 GVTs, Tarang Music stood at 1,309 GVTs, Z Kalinga recorded 930 GVTs, Focus Odisha observed 704 GVTs, and Kanak TV registered 422 GVTs.

     

  • Synopsis of Travel & Tourism Advertising on TV during Jan – Dec 2013

    Synopsis of Travel & Tourism Advertising on TV during Jan – Dec 2013

    Highlights:

    • Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    • Travel & Tourism Advertising was at peak during the last quarter i.e. Oct – Dec 2013 with 41% share of overall category advertising during Jan – Dec 2013

    • Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Earls Tourism Limited

    Note:

    • The analysis is based on Ad Volume in Seconds

    • Travel & Tourism Advertising accounted for 78% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

    • Travel & Tourism Advertising was at peak during the last quarter i.e. Oct – Dec 2013 with 41% share of overall category advertising during Jan – Dec 2013

    • Travel and Tourism Advertising also witnessed growth during Quarter 3 in comparison with Quarter 1 & 2

    • Ministry of Tourism of the top advertiser within Travel & Tourism Sector during Jan -Dec 2013 on TV followed by Pearls Tourism Limited

     

    Ashvini Khandekar

    Manager – Communications

    TAM Media Research Pvt. Ltd

    9th Floor, Hincon House (Tower B)

    247 Park, LBS Marg,

    Vikhroli (West)

    Mumbai – 400 083

    India

    Tel: +91 22 66531213

    E-mail: ashvini.khandekar@tamindia.com

    Website: www.tamindia.com

  • Star Plus and Zee TV score high

    Star Plus and Zee TV score high

    MUMBAI: It was a ‘no different’ week, since none of the general entertainment channels (GECs) saw a change in their ranking. In the week 27 of TAM TV ratings, Star Plus and Zee TV emerged out as the clear winners.

     

    Star Plus crossed the 700 million mark yet again taking its tally to 703,493 GVTs, up from 659,904 GVTs. The channel’s top rated show Saathiya Saath witnessed a drop in the viewership and noted 9,402 TVTs, down from 9,650 TVTs. Its second highest rated show Diya Aur Baati Hum notched up and scored 9,231 TVTs, up from 9,179 TVTs. Another fiction offering, Yeh Rishta Kya Kehlata Hai saw a huge jump in the ratings and stood at 7,401 TVTs, up from 5,974 TVTs.

     

    Second placed, Zee TV also witnessed a huge jump in the viewership. Most of its offerings have seen a growth in the ratings. Thus, the channel’s highest rated show, Jodha Akbar scored 7,998 TVTs, up from 7,254 TVTs, Kumkum Bhagya noted 6,263 TVTs, up from 5,436 TVTs, Qubool Hai registered 5,187 TVTs, up from 4,805 TVTs and India’s Best Cine Stars Ki Khoj opened reasonably well and garnered 3,482 TVTs.

     

    Despite a drop, Life OK continues its successful run at number three with 347,760 GVTs, down from 358,113 GVTs. The channel’s most popular show Savdhan India saw a slight rise and stood at 2,626 TVTs, up from 2,596 TVTs. Tumhari Pakhi scored 2,086 TVTs, up from 2,002 TVTs.

     

    Colors retained its number four position with a huge drop and recorded 320,019 GVTs, down from 320,019 GVTs. Almost all its properties have registered a drop in the viewership. Thus, Balika Vadhu garnered 4,098 TVTs, down from 4,380 TVTs, Beintehaa scored 2,191 TVTs, down from 2,413 TVTs. The channel’s non-fiction properties also saw a drop in the ratings. Thus, Jhalak Dikhhla Jaa stood at 3,323 TVTs, down from 3,699 TVTs and Comedy Nights with Kapil maintained at 5,834 TVTs, down from 5,943 TVTs.

     

    Sony Entertainment Television (SET) retained its fifth position with 287,707 GVTs, down from 348,733 GVTs. CID, the channel leader scored big this week and recorded 4,145 TVTs, up from 3,700 TVTs. Maharan Veer Pratap, the second rated show saw a drop in the viewership and noted 2,989 TVTs, down from 3,744 TVTs.

     

    Last but not the least, Sab garnered 275,947 GVTs, down from 279,874 GVTs. The channel’s top charter, Taarak Mehta Ka Ooltah Chashmah is achieving new heights every day with 7,019 TVTs, up from 6,895 TVTs. Chidiya Ghar is the second highest rated show with 3,012 TVTs, up from 2,824 TVTs.

  • Chrome Data: Not much gain in week 27

    Chrome Data: Not much gain in week 27

    MUMBAI: As per Chrome Data Analytics & Media which collates opportunity to see (OTS), week 27 didn’t see any gain.

     

    Hindi Movies in the Hindi speaking markets (HSM) rose marginally by 0.4 per cent. Sony Max continued its successful run with 95.9 per cent OTS.

     

    Music channels in the HSM and Infotainment channels across India gained 0.2 per cent. Sony Mix with 88.3 per cent OTS and National Geographic Channel with 86.2 per cent OTS gained in their respective genres.

     

    However, a lot of genres did see downsize. English Entertainment channels in the eight metros saw the maximum fall of 2.3 per cent. AXN with 70.1 per cent OTS reigned in the genre.

     

    English movies in eight metros and sports channels across India saw a drop of 1.9 per cent. Movies Now with 75.1 per cent OTS and Ten Sports with 76.1 per cent OTS were at top, respectively.

     

    Business News dropped 1.8 per cent in the eight metros. Zee Business with 77.5 per cent OTS was the topper of the category.

  • Rebranded Eikona locks its focus on neutral, one stop solution for Earned Media Management

    Rebranded Eikona locks its focus on neutral, one stop solution for Earned Media Management

    MUMBAI: A decade old now, Eikona, the neutral Public Relations Audit arm of TAM Media Research, is embarking on its next journey. After having set many proactive PR measurement & audit benchmarks for the industry, a vibrant and freshly rebranded Eikona is all set to aid the Brand Custodians (Client Organization & its Agencies), with end to end solutions on Brand Management through Earned Media. The objective is to play an intrinsic role in helping Clients & Agencies at every step of their Brand Communications Planning, Execution and Review process.

     

    Towards this, Eikona shall offer holistic, neutral, one stop research and data solutions for Earned Media management. Eikona’s service span will include helping Brand Custodians Listen to the Mood of the Market, Set Communications Targets, Monitor Execution, Audit & Advisory and finally, establish Earned Media’s impact on (Corporate/Product) Brand Reputation.

     

    TAM Media Research CEO LV Krishnan said, “Our organization is very uniquely placed. While through TAM & RAM we help the industry understand the TV & Radio consumption patterns & dynamics of Indian consumers, what makes us come a full circle is our ability to not only monitor & correlate a brand’s Paid Media initiatives through ADEX and but also the Earned Media initiatives through Eikona. These data sets help industry scientifically understand and correlate brand’s Visibility as well as its Reputation.”

     

    Explaining Eikona’s focus on Earned Media management, Eikona Sr. VP,Siddhartha Mukherjee said, “We are living in a Reputation Economy. Here is where, Earned Media is fast moving towards the centre stage of any Brand Building or Sustenance exercise.  While the need to manage this space has become quintessential, it is the methodology of managing & leveraging Earned Media that is becoming a complicated combination of art & science. Eikona will focus its energies in helping Brand Custodians with step by step, end to end solutions starting with Communications Planning, Execution checks, Audits & Advisory, and finally, helping establish Earned Media’s impact on Brand Reputation scores.”

     

    In India, the definition of Earned Media is quite different from that of the Western markets. Adding on, he said, “The western world has already transitioned deep into the Online world. Web portals, news websites, social media platforms comprising of blogs, chats forums etc. comprise of 70-80% of their average daily time spent on overall media consumption. However, in India, offline mediums like Print (Newspapers & Magazines) & TV News Channels comprise of similar majority numbers! This is what makes Earned media management in India offline skewed. Which is why, the western definition of ORM – Online Reputation Management – should be more appropriately positioned for India as Offline Reputation Management.”

  • Synopsis of oral hygiene sector advertising on TV during Jan – Dec 2013

    Synopsis of oral hygiene sector advertising on TV during Jan – Dec 2013

    Highlights:

    •    Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

    •    Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan – Dec 2013

     

    Note:

    • The analysis is based on Ad Volume in Seconds

     

     

    • Oral Hygiene Sector Advertising on TV accounted for 29% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

     

     

    • Tooth Paste is the highly advertised category within Oral Hygiene Sector Advertising on TV during Jan – Dec 2013

    • Tooth Brush advertising contributed to 13% of Oral Hygiene Sector Advertising on TV during Jan – Dec 2013

     

    • Colgate Palmolive India Ltd was the top advertiser within Oral Hygiene Sector Advertising during Jan – Dec 2013

     

    Ashvini Khandekar
    Manager – Communications
    TAM Media Research Pvt. Ltd
    9th Floor, Hincon House (Tower B)
    247 Park, LBS Marg,
    Vikhroli (West)
    Mumbai – 400 083
    India
    Tel: +91 22 66531213
    E-mail: ashvini.khandekar@tamindia.com
    Website: www.tamindia.com

  • ABP Ananda continues to be the chart topper

    ABP Ananda continues to be the chart topper

    KOLKATA: The week 26 of TAM TV Ratings has seen no major change from the previous week in the Bengali News space. ABP Ananda has gained highest in terms of gross viewership in thousands (GVT) as compared to other TAM subscribed channels in the state.

     

    The channel from the house of Kolkata headquartered ABP Group garnered 1,783 GVTs, up from the 1,477 GVTs it recorded in the previous week. 24 Ghanta bagged 1,674 GVTs this week and stood second in the ratings chart. The channel, last week had received 1,394 GVTs. 

     

    Focus Bangla scored higher than Kolkata TV by reporting 734 GVTs, again a hike from the 557 GVTs it received last week. Kolkata TV on the other hand garnered 185 GVTs as compared to 143 GVTs it managed in week 25.

     

    All the TAM findings take into account CS4+ for all the days in the state.

  • Life OK back to number three

    Life OK back to number three

    MUMBAI: There is no looking back, believes Life OK general manager Ajit Thakur. In the week 26 of TAM TV ratings, the channel has hit a jackpot again. It overtook Colors and secured the third position by registering 358,113 GVTs, up from last week’s 332,990 GVTs.

     

    So what worked for Life OK, this time? It is its fictional properties which saw a rise in the ratings. Thus, Gustakh Dil noted 2,184 TVTs, up from 1,829 TVTs, Adventures of Hatim recorded 2,116 TVTs, up from 1,825 TVTs. Savdhaan India registered 2,595 TVTs, up from 2,264 TVTs.

     

    On the other hand, Colors at number four scored 351,407 GVTs, down from 351,470 GVTs. It has been a roller coaster ride for the channel’s fiction properties. Thus, Meri Ashiqui marked at 2,867 TVTs, up from 2,655 TVTs, Balika Vadhu gathered 4,379 TVTs, down from 4,473 TVTs and Rangrasiya noted 2,299 TVTs, up from 2,124 TVTs. Talking about the channel’s non-fiction properties, Comedy Nights with Kapil turns out to be a winner as it saw a slight rise in the viewership and scored 5,942 TVTs, up from 5,853 TVTs while Jhalak Dikhlaja witnessed a drop and noted 3,698 TVTs, down from 4,135 TVTs.

     

    Despite a fall, Star Plus continues to be the chart leader as it scored 659,904 GVTs, down from 660,737 GVTs. Diya Aur Baati Hum continued to be the audience’s favourite show with 9,178 TVTs, up from 8,953 TVTs. The channel’s mythological series Mahabharat also observed a huge hike in the viewership as it scored 6,686 TVTs, up from 6,367 TVTs and Ye Hai Mohababtein garnered 6,007 TVTs, up from 5,712 TVTs.

     

    Zee TV continues to hold on to its number two ranking with 423,066 GVTs, up from 400,337 GVTs. The channel’s chart topper Jodha Akbar seems to lose its eyeballs as it scored 7,254 TVTs, down from 7,664 TVTs. Meanwhile, Kumkum Bhagya scored 5,436 TVTs, up from 4,942 TVTs and Qubool Hai stood at 4,804 TVTs, up from 4,402 TVTs.

     

    Sony Entertainment Television (SET) at number five recorded 348,733 GVTs, up from 297,528 GVTs. Maharana Veer Pratap witnessed a gain and scored 3,700 TVTs, up from 3,341 TVTs and Ek Nai Pehchan registered 1,408 TVTs, up from 1,336 TVTs.

     

    Sab at number six garnered 279,874 GVTs, up from 279,412 GVTs. The channel’s chart topper Tarak Mehta scored 6,895 TVTs, down from 7,034 TVTs. Its latest offering Badi Door se Aaye Hai noted 2,634 TVTs, down from 2,659 TVTs.

  • Chrome Data: English channels gain in week 26

    Chrome Data: English channels gain in week 26

    MUMBAI: According to Chrome Data Analytics & Media that week 26 saw the rise in English Movie channels when it comes to opportunity to see (OTS).

     

    In the eight metros, the genre jumped 2.1 per cent. Movies Now topped the chart with 75.1 per cent OTS.

     

    English Entertainment channels in the eight metros followed suit and gained 2 per cent. AXN with 72.2 per cent OTS topped the genre.

     

    Business News with 1.3 per cent and Sports channels across the country jumped 1.3 per cent and 0.8 per cent, respectively.

     

    Zee Business with 78.6 per cent OTS and Ten Sports with 76.5 per cent OTS continued the roost in their respective genres.

     

    Only three genres dipped this week.

     

    Religious channels in the Hindi Speaking Market (HSM) fell 0.9 per cent. Aastha channel with 96.5 per cent continued its reign in the genre.

     

    Hindi News in the HSM dropped 0.5 per cent followed by Hindi Movies with 0.1 per cent. ABP News garnered 94.3 per cent OTS while Max got 95.9 per cent OTS.