ITV

Category: Viewership

  • Most GECs see a fall in ratings in week 38

    Most GECs see a fall in ratings in week 38

    MUMBAI: The week 38 of TAM TV ratings witnessed no change in the ranking order of the Hindi general entertainment channels (GECs). However, on the viewership front, most of the channels saw a drop in the ratings.

     

    Thus, Star Plus continued to lead the pack with 579,978 GVTs, down from 594,923 GVTs. Diya Aur Baati Hum is back to its number one position and recorded 8,074 TVTs, up from 7,730 TVTs. At number two is Saathiya Saath which saw a significant drop in the viewership as it scored 7,062 TVTs, down from 7,708 TVTs, Yeh Rishta Kya Kehlata Hai ranks number three with 6,360 TVTs, down from 6,572 TVTs.

     

    At number two stands Zee TV, which reported 442,526 GVTs, up from 431,746 GVTs. Its new offering Bandhan has observed 4,366 TVTs. With this, Bandhan is the second highest opener show across GECs (September 2013 – September 2014), according to the statement by the channel. Other offerings which have seen a rise in the ratings are Jamai Raja which noticed 7,045 TVTs, up from 6,704 TVTs and Sapne Suhane scored 4,027 TVTs, up from 3,556 TVTs.

     

    Colors ranks number three with 412,405 GVTs, down from 416,675 GVTs. The major loss for the channel was its comedy non-fiction property, Comedy Nights With Kapil. It witnessed a major drop in the viewership and rated 3,996 TVTs, down from 6,020 TVTs. On the fiction side, Balika Vadhu too saw a fall and reported 5,067 TVTs, down from 5,443 TVTs.

     

    Despite a drop in the viewership, Life OK continues its hold at number four with 294,679 GVTs, down from 313,012 GVTs. The channel’s biggest non-fiction property with Akshay Kumar as the host – Dare to Dance garnered 2,510 TVTs, down from 2,933 TVTs. Mahadev also witnessed a drop in the ratings and stood at 1,478 TVTs, down from 1,650 TVTs.

     

    Sab at number five registered 269,045 GVTs, down from 292,474. The channel’s most popular property – Taarek Mehta tracked 6,142 TVTs, down from 7,278 TVTs. Chidiya Ghar too lost its viewership and scored 2,343 TVTs, down from 2,618 TVTs and Balveer noticed 2,267 TVTs, down from 2,574 TVTs.

     

    Sony continues to be at the bottom of the chart with 263,802 GVTs, up from 262,507 GVTs. Its crime property CID garnered 3,453 TVTs, up from 3,174 TVTs. Maharana Veer Pratap registered 3,033 TVTs, up from 3,013 TVTs.

     

    As for the new entrant GECs, Zindagi and Sony Pal have witnessed a rise in the viewership. Zindagi noted 31,528 GVTs, up from 30,016 GVTs and Sony Pal is not far with 24,234 GVTs, up from 20,881 GVTs. 

  • Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    MUMBAI: Rentrak, one of the leaders in measuring movies and TV everywhere, has announced an agreement with Viacom 18 Media’s IndiaCast for its two networks, Aapka Colors (known as Colors outside of the US) and MTV India.

     

    As part of the agreement, IndiaCast will utilise Rentrak’s TV ratings currency for programming research, as well as a business tool for its advertising sales initiatives.

     

    “Aapka Colors and MTV India are extremely popular services, not only in the US, but around the world,” said IndiaCast head of Americas business Sameer Goswami. “With expanded distribution and focused marketing, we are now getting into the next phase of our business in the US for these brands, which is where measurement systems such as Rentrak play a big role.”

     

    “Rentrak is happy to continue to serve the south Asian category and prove the value of these networks thorough our unique advanced demographic targets,” added Rentrak president of national television sales Chris Wilson.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 29 million TVs and Video on Demand from more than 114 million TVs, including granular information for TV stations in all 210 markets projected to the US population.

     

  • Chrome Data: Business News gains most in week 38

    Chrome Data: Business News gains most in week 38

    MUMBAI: In week 38 of opportunity to see (OTS) collated by Chrome Data Analytics and Media, Business News channels in the eight metros saw the highest jump.

     

    The genre grew by 1.1 per cent with CNBC Awaaz ranking on top with 78.9 per cent OTS. Infotainment channels across India closely followed with 1 per cent jump. National Geographic Channel with 86.8 per cent OTS gained the most in the genre.

     

    English Movie channels in the eight metros in 0.6 per cent and Music channels in the Hindi Speaking Markets (HSM) gained 0.6 per cent and 0.4 per cent, respectively. Pix with 74.5 per cent OTS and Mix with 88.5 per cent OTS topped their respective genres.

     

    As for the downward turn, sports channels across the country fell by 0.4 per cent. However, Ten Sports with 73.3 per cent scored the most in the category.

     

    Religious channels in the HSM and English news in the eight metros dropped by 0.3 per cent, each. Aastha with 96.9 per cent OTS and Times Now with 85.7 per cent OTS continued their reign in their respective genres.

     

    Hindi GECs in the HSM too saw a drop of 0.2 per cent with Star Plus topping the chart with 97.1 per cent OTS.

     

  • GECs retain positions in week 37 of TAM ratings

    GECs retain positions in week 37 of TAM ratings

    MUMBAI: In the week 37 of TAM TV ratings, the ranking order of Hindi general entertainment channels (GECs) remains undamaged.

     

    Talking about the gainers, Colors which ranks number three turned out to be the highest gainer this week taking its tally to 416,675 GVTs, up from 399,182 GVTs. Reason: a significant rise in its fiction properties. Thus, Balika Vadhu noted 5,443 TVTs, up from 5,168 TVTs, Meri Ashiqui Tumse Hi recorded 3,949 TVTs, up from 2,940 TVTs and Madhubala tracked 4,722 TVTs, up from 4,526 TVTs.

     

    At number five, Sab was the second highest gainer this week as it recorded 292,474 GVTs, up from 287,945 GVTs. It seems that the track of Taarak Mehta Ka Ooltah Chashmah is going in the right direction as it witnessed 7,278 TVTs, up from 6,143 TVTs. Chidiya Ghar also saw a growth in the viewership and noted 2,618 TVTs, up from 2,300 TVTs and Badi Door se Aaye Hai observed 2,669 TVTs, up from 2,414 TVTs.

     

    At number one stood Star Plus which was the third highest gainer this week. It reported 594,923 GVTs, up from 591,045 GVTs. Diya Aur Baati Hum continues to remain the chart topper as it scored 7,730 TVTs, up from 6,951 TVTs, Pyar Ka Dard saw a hike in the ratings and garnered 5,505 TVTs, up from 4,724 TVTs and Yeh Rishta Kya Kehlata Hai observed 6,572 TVTs, up from 6,174 TVTs.

     

    On the other hand, other GECs witnessed a drop in the viewership. Despite a drop, Zee TV continues to hold its number two position strongly. Most of its offerings have seen a drop in the ratings. Thus, its chart topper Kumkum Bhagya reported 8,439 TVTs, down from 8,573 TVTs, Jodha Akbar scored 7,898 TVTs, down from 8,131 TVTs and Qubool Hai garnered 5,805 TVTs, down from 6,087 TVTs. Its non-fiction property India’s Best Cine Stars Ki Khoj seems to have lost audiences as it scored 1,454 TVTs, down from 1,569 TVTs.

     

    Life OK which ranks number four in the ratings chart observed 313,012 GVTs, down from 326,081 GVTs. Despite a significant drop, the channel’s non-fiction property Dare to Dance turned out to be the best show for it. It noted 2,933 TVTs, down from 4,532 TVTs. Other fiction offerings which observed a drop in the ratings are Savdhan India with 2,309 TVTs, down from 2,465 TVTs and Shapath with 2,154 TVTs, down from 2,448 TVTs.

     

    Last but not the least, Sony Entertainment Television (SET) at number six garnered 262,507 TVTs, down from 286,594 TVTs. Kaun Banega Crorepati (KBC), the chart topper of the channel observed 3,637 TVTs, down from 3,863 TVTs, CID witnessed 3,174 TVTs, down from 3,181 TVTs and Hum Hain Na stood at 1,665 TVTs, down from 3,181 TVTs.

     

    Zindagi reported 30,016 GVTs, down from 34,888 GVTs. Ishq Gumshuda tracked 216 TVTs, down from 342 TVTs and Kini Girhain Baki Hai recorded 222 TVTs, down from 230 TVTs.

     

    Sony Pal saw a huge growth in the viewership and garnered 21 million GVTs, up from 11 million GVTs. Almost all its offerings have seen a rise. Thus Sinhasan Battisi reported 366 TVTs, up from 190 TVTs, Ek Rishta Aisa Bhi noted 203 TVTs, up from 103 TVTs and Hamari Sister Didi got 184 TVTs, up from 74 TVTs.

  • BARC India to install 30% of total barometers in rural India

    BARC India to install 30% of total barometers in rural India

    MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what India watches’ and hence is putting in resources to cover not just urban, but rural India as well. In keeping with this, the research body is installing approximately 30 per cent of its ‘barometers’ (people meters) in rural India.

     

    But how will BARC India ensure credible ratings, considering the constant power cuts in rural India? Answers BARC India CEO Partho Dasgupta, “Our meters have an inherent capability to store data for up to two months, so in case there are power cuts, we are secure.” The research body is also planning to have 10 per cent buffer homes which will enable them to reduce data vagaries due to any such factor.   
     

    “It is obviously difficult to reach across the rural parts of India, however, it has been a mandate for BARC India to capture ‘what India watches’ and hence it is important to cover that part of India as well,” adds Dasgupta. 

     

    BARC India, is currently busy with its roadshows, where the body is meeting with broadcasters, advertisers, media agencies and consultants, clarifying their doubts and questions. “We are delighted with the positive feedback we have received. People are receptive to change to a system which they believe will be much more robust and reliable,” says Dasgupta.  
     

    The purpose of the roadshows being held in Delhi, Bengaluru, Chennai and Mumbai is to share with the larger group of stakeholders, BARC India’s current progress, thoughts on sample design and reporting structure. “These sessions enable us to understand the needs of our end customers more closely which will ensure us to fast track the last mile,” he informs.
     

    The roadshows saw discussions looming around the status of the project to-date, initial thoughts on reporting and broad sample designs being presented to the stakeholders.

     

    BARC India is currently testing meters across various parts of India in the most rugged conditions. So by when will the data be rolled out? “The data is being captured for our internal analysis and this will not be published,” he informs. 
     

    Talking about the feedback from the stakeholders, Dasgupta says, “We have got a very positive response. The proof of this lies in the fact that almost Rs 100 crore has been invested additionally by the broadcasters in installing embedders and related systems. They would not have done it if they didn’t believe in the technology selected.”

    BARC India is developing its system on a future ready technology “which is two generations ahead than what is being used currently,” he informs.
     

    The body has closed deals with 26 vendor partners across 12 processes involved in the broadcast measurement system, who will contribute to the different moving parts of the system. Giving an update on the current status of the measurement body, Dasgupta informs that most of the bigger networks and channels have ordered their watermark embedders and most of them are installed or being installed. The playout monitoring systems are being tested. The sampling design is almost complete. “We are taking feedback from the stakeholders through a series of roadshows that we are doing,” he says.  

    He further adds, “You will appreciate that this will be the largest such audience measurement system globally with cutting edge technology. This requires serious technology and process handshakes all over and then testing. All this is currently underway.”

    The audience measurement body which underwent a logo change recently has been subscribed by 250 channels already. “The numbers are going up every week and there has been a smooth progress on installations as well,” adds Dasgupta.

     

    BARC India will provide data to Doordarshan as well.

  • Chrome Data: Week 37 sees no gainer

    Chrome Data: Week 37 sees no gainer

    MUMBAI: The week 37 of Chrome Data Analytics and Media didn’t see any gainers for opportunity to see (OTS).

     

    The genres which saw a drop was lead by English News. The channels in the eight metros fell 2.3 per cent with Times Now leading the pack with 85.6 OTS.

     

    It was closely followed by Religious channels in the Hindi speaking market (HSM), which fell by 2 per cent. Aastha channel continued its reign in the genre with 95.7 per cent OTS.

     

    Hindi News channels in the HSM too fell by 1.9 per cent with ABP News gaining the most in the genre by garnering 95 per cent OTS.

     

    Across India, even Kids channels dropped by 1 per cent. Cartoon Network remained the most popular with 79 per cent OTS.

  • Sony Pal gets 11 million GVTs in opening week

    Sony Pal gets 11 million GVTs in opening week

    MUMBAI: The week 36 of TAM TV ratings witnessed a new entrant in the general entertainment channel (GEC) category from MSM’s stable, Sony Pal. Launched on 1 September, it opened at 11 million GVTs.

     

    On the other hand, week 36 also saw GECs going back to the same ranking order as a week ago. Life OK which recorded number six position last week is back to number four. It noticed 326,081 GVTs, up from 266,952 GVTs. Reason, its new offering in the non-fiction space – Dare to Dance. It seems like the charm of Akshay Kumar has worked wonders for the channel as it opened at 4,532 TVTs. Other popular properties have also witnessed a growth in the viewership. Thus, Shapath garnered 2,448 TVTs, up from 1,827 TVTs and Savdhan India registered 2,465 TVTs, up from 2,253 TVTs.

     

    Other gainers for the week are Star Plus which maintains its number one position strongly. It noted 591,045 GVTs, up from 561,897 GVTs. Talking about its fiction offerings – Saath Nibhaana Saathiya leads the chart with 8,016 TVTs, up from 7,334 TVTs, Diya Aur Baati Hum ranks second with 6,951 TVTs, up from 6,666 TVTs and Yeh Rishta Kya Kehlata Hai at number three scored 6,174 TVTs, up from 5,267 TVTs. The channel’s music reality show – India’s Raw Star garnered 4,316 TVTs, down from 4,521 TVTs.

     

    At number three, Colors is the next gainer this week. It noticed 399,182 GVTs, up from 388,017 GVTs. Sasural Simar Ka ranks number one with 6,333 TVTs, up from 6,002 TVTs followed by Comedy Nights with Kapil with 6,281 TVTs, down from 6,967 TVTs and Balika Vadhu with 5,168 TVTs, up from 4,648 TVTs.

     

    Sab which maintains its fifth position strongly stood at 287,945 GVTs, up from 281,456 GVTs. Its popular series Taarak Mehta Ka Ooltah Chashmah witnessed a significant growth in the viewership and noted 6,143 TVTs, up from 5,860 TVTs and Badi Door se Aaye Hai observed 2,414 TVTs, up from 2,382 TVTs.

     

    Talking about the GECs which witnessed a drop in the viewership, Zee TV got 451,717 GVTs, down from 462,476 GVTs but still continues to stand strong at number two. Most of its offerings have registered a fall in the ratings. Thus, Kumkum Bhagya noted 8,573 TVTs, down from 8,610 TVTs, Jodha Akbar got 8,131 TVTs, down from 8,926 TVTs and Jamai Raja recorded 6,445 TVTs, down from 6,620 TVTs.

     

    Sony Entertainment Television (SET) is back at the bottom of the chart with 286,594 GVTs, down from 317,093 GVTs. The channel’s new fiction property Hum Hain Na opened at 3,181 TVTs. Its non-fiction properties have failed to grab eyeballs. Thus, CID reported 3,181 TVTs, down from 3,485 TVTs and Kaun Banega Crorepati (KBC) garnered 3,863 TVTs, down from 4,412 TVTs.

     

    Zindagi seems to grab more eyeballs as it witnessed a significant growth in the viewership. It secured 34,888 GVTs, up from 28,987 GVTs.

  • Chrome Data: week 36 sees a minor rise

    Chrome Data: week 36 sees a minor rise

    MUMBAI: The week 36 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw unnoticeable jump in various genres.

     

    Infotainment channels across India saw 0.5 per cent rise with Discovery Channel topping the genre with 86.6 per cent OTS.

     

    English News channels with 0.3 per cent and English movies with 0.2 per cent rose in the eight metros. Times Now with 85.6 per cent OTS and Pix with 74.5 per cent OTS topped their respective categories.

     

    All India, Kids genre jumped 0.1 per cent with Cartoon Network ruling the roost with 79.6 per cent OTS.

     

    Meanwhile, Hindi movies in the Hindi speaking market (HSM) dropped 1.8 per cent. Max with 97.1 per cent OTS topped the chart.

     

    Business News with 1.3 per cent and English Entertainment with 1.2 per cent saw downward trend in the eight metros. CNBC Awaaz with 74.6 per cent OTS and Star World 66.8 per cent OTS topped their respective genres.

     

    In the HSM, music genre too saw a loss of 0.7 per cent. However, Mix with 87.9 per cent OTS topped the chart.

  • Life OK drops to number 6 in the ratings chart

    Life OK drops to number 6 in the ratings chart

    MUMBAI: Continuing the fall, the week 35 of TAM TV ratings witnessed Life OK landing at number sixth position. It saw a huge drop in its viewership and scored 266,952 GVTs, down from 287,861 GVTs.

     

    All its offerings have seen a decline in the ratings. The channel’s chart topper Savdhan India stood at 2,253 TVTs, down from 2,473 TVTs, Shapath scored 1,827 TVTs, down from 2,218 TVTs and Mahadev noted 1,643 TVTs, down from 1,718 TVTs.

     

    Star Plus and Colors are the only gainers this week. Star Plus reported 561,897 GVTs, up from 559,230 GVTs. Its new Sunday fiction property Airlines opened decently well. It reported 3,325 TVTs. It seems the charm of Yo Yo Honey Singh has also worked for the channel with its new non-fiction property India’s Raw Star. It registered 4,521 TVTs. On the daily fiction side, Saathiya Saath leads the chart with 7,334 TVTs, up from 7,179 TVTs.

     

    Coming back to Colors, it recorded 388,017 GVTs, up from 376,579 GVTs at number three. Its non-fiction shows performed well. Comedy Nights with Kapil noted 6,967 TVTs, up from 6,521 TVTs and Jhalak Dikhlaja reported 4,552 TVTs, up from 3,879 TVTs. On the fiction side, Meri Ashiqui observed 3,023 TVTs, up from 2,761 TVTs and Beintehaa scored 3,012 TVTs, up from 2,977 TVTs.

     

    Other general entertainment channels (GECs) witnessed a drop in the ratings. Thus, Zee TV which enjoys its strong hold at number two registered 462,476 GVTs, down from 464,660 GVTs. The channel’s new weekend fiction offering, Neeli Chhatri Wale opened at 2,002 TVTs. Other offerings which have seen a marginal drop in the viewership are Qubool Hai at 6,179 TVTs, down from 6,194 TVTs, Jamai Raja at 6,620 TVTs, down from 6,688 TVTs and Jodha Akbar at 8,926 TVTs, down from 8,949 TVTs.

     

    Sony Entertainment Television (SET) saw a significant drop in the viewership but still managed to retain its number four position. It garnered 317,093 GVTs, down from 366,282 GVTs. KBC season eight lost some audiences as it observed 4,412 TVTs, down from 5,216 TVTs. CID noted 3,485 TVTs, down from 3,741 TVTs and Adaalat witnessed 1,148 TVTs, down from 1,200 TVTs.

     

    Sab at number five recorded 281,456 GVTs, down from 287,686 GVTs. The channel’s chart leader Tarak Mehta registered 5,860 TVTs and Lapataganj garnered 1,412 TVTs, down from 2,014 TVTs.

     

  • Chrome Data: No drop in OTS in week 35

    Chrome Data: No drop in OTS in week 35

    MUMBAI: The week 35 belonged to the eight metros as various genres saw a rise in opportunity to see (OTS) collated by Chrome Data Analytics & Media.

     

    The highest peak was witnessed by Business News. The genre hiked 2.3 per cent with CNBC Awaaz topping the category with 78.5 per cent OTS.

     

    English Entertainment followed closely with 2.1 per cent. Star World with 67.6 per cent OTS gaining the most in the genre.

     

    English Movies jumped 1.4 per cent. Movies Now with 72.5 per cent OTS topped the chart. English News garnered 1 per cent hike. In the genre Times Now continued its reign with 86.3 per cent OTS.

     

    The week didn’t drop in genres.