ITV

Category: Viewership

  • Chrome Data: English entertainment channels gain big in week 42

    Chrome Data: English entertainment channels gain big in week 42

    MUMBAI: The week 42 of opportunity to see (OTS) report collated by Chrome Data Analytics and Media has seen a complete shift from its previous week. The top gainer this week is the English entertainment genre in the eight metros, followed by English news and Business news.

    While the English entertainment genre recorded a jump of 2.3 per cent in its OTS, English news and Business news saw a slight jump of 1.3 per cent and 0.9 per cent in the eight metros respectively.

    In the English entertainment space, AXN ruled the roost with 68 per cent OTS, closely followed by Comedy Central which recorded 63.7 per cent OTS. Amongst the business news channels, CNBC Awaaz gained the maximum with 78.7 per cent OTS, followed by Zee Business which saw 73.4 per cent OTS.

    In the Hindi GEC space in HSM, Star Plus recorded the highest OTS of 98 per cent, followed by Sab with 97.7 per cent.

    Music channels in the HSM with 1 per cent OTS and Hindi news channels with 0.6 per cent OTS saw a negative turn this week.  9XM with 88.6 per cent OTS and ABP News with 94.8 per cent OTS topped in their respective genres.  
     

     

  • Colors retains its number two position

    Colors retains its number two position

    MUMBAI: The week 41 of TAM TV ratings witnessed no change in the ranking order. On the viewership front, Star Plus, Zee TV, Sab and Sony Entertainment Television (SET) observed a rise whereas Life OK lost a few numbers. Colors retained its viewership.

     
    Star Plus continues to lead the chart with 598,185 GVTs, up from 549,108 GVTs. The channel’s talk show, which deals with social issues and hosted by Aamir Khan, Satyamev Jayate, opened well with 4,916 TVTs. Its fiction offerings have done well as well. The chart leader series Diya Aur Baati Hum seems to earn new numbers every week as it scored 8,455 TVTs, up from 7,780 TVTs, Saathiya Saath ranks number two with 7,879 TVTs, up from 7,136 TVTs and Ye Hai Mohababtein at number three recorded 7,353 TVTs, up from 6,454 TVTs.

    At number two stood Colors, which stayed flat with 432,481 GVTs, with a marginal fall from from 433,419 GVTs. Sasural Simar Ka continues to be number one with 5,771 TVTs, down from 5,874 TVTs. At number two Udaan saw a hike in the viewership as it reported 5,480 TVTs, up from 5,121 TVTs and Meri Ashiqui ranks third with 4,835 TVTs, up from 3,622 TVTs.

    Zee at number three scored 412,888 GVTs, up from 401,002 GVTs. Jodha Akbar continues to be the number one show for the channel as it scored 7,732 TVTs, up from 7,217 TVTs. Kumkum Bhagya seems to attract good amount of eyeballs as it reported 6,953 TVTs, up from 6,546 TVTs and Jamai Raja stood at 6,232 TVTs, up from 5,977 TVTs.

    Life OK stays happy at number four with 292,327 GVTs, down from 299,054 GVTs. The channel’s stint with comedy – Comedy Classes – worked reasonably well as it saw a decent opening of 2,040 TVTs. The much hyped Ekta Kapoor’s series with Sonali Bendre as the lead – Ajeeb Daastan Hai Ye opened at 1,223 TVTs.

    At number five stands Sab with 272,524 GVTs, up from 253,925 GVTs. The channel’s top leader Taarek Mehta Ka Ooltah Chashmah observed 5,753 TVTs, up from 5,108 TVTs and Chidiya Ghar registered 2,383 TVTs, up from 2,048 TVTs.

     
    Sony at number six reported 244,573 GVTs, up from 234,031 GVTs. Its crime property – Adaalat observed a significant rise in the viewership as it noted 3,207 TVTs, up from 803 TVTs. Maharan Veer Pratap reported 2,642 TVTs, up from 2,075 TVTs and KBC tracked 3,571 TVTs, up from 2,545 TVTs.

    Sony Pal, second GEC from Multi Screen Media (MSM) plate, observed a marginal rise in the ratings and delivered 23,814 GVTs, up from 22,904 GVTs. On the other hand Zindagi lost some numbers and noted 19,978 GVTs, down from 20,405 GVTs.

     

  • Kantar Media to acquire audio watermarking unit of Civolution

    Kantar Media to acquire audio watermarking unit of Civolution

    MUMBAI: In a significant move, Kantar Media, a 50 per cent owner of TAM, has agreed to acquire the audio watermarking unit of Civolution, the technology, which Broadcast Audience Research Council (BARC) is going to use for its proposed audience measurement system.

     
    The acquisition will strengthen the firm’s audience measurement technologies and opening up new and exciting opportunities around second screen activation. The acquisition, expected to be completed by the end of 2014, will build on Kantar Media’s significant global presence and activities in digital audience measurement across all media in 60+ countries.

    “We have long admired the expertise and skills of Jean-Michel and his team,” commented Kantar Media Audiences global CEO Richard Asquith and added, “In joining Kantar Media they will strengthen our suite of technology to measure audiences for content across all devices in all formats. Broadcasters, agencies and advertisers can track viewing to their content across TV, tablet and mobile screens, and benefit from our ability to deliver accurate audience measurement as the media ecosystem continues to evolve.”

    The watermarking unit, led by Jean-Michel Masson, is recognised as a world leader in audio watermarking technology deployed in hundreds of broadcast channels across the world. Kantar Media already uses watermarking technology in a number of its TV, radio and internet audience measurement services. In addition to this, Kantar Media’s ability to link second screens to TV content will also be strengthened through SyncNow, already widely used by many of the leading broadcasters.

    Further, Masson commented, “We are excited at the prospect of becoming part of Kantar Media. We already enjoy a successful history of co-operation with the business and look forward to working with broadcasters, agencies, industry bodies and the wider market across Kantar Media’s measurement footprint.”

    The team will continue to be based in Rennes, France.

  • Chrome Data: HSM sees a hike in week 41

    Chrome Data: HSM sees a hike in week 41

    MUMBAI: The Hindi speaking markets (HSM) saw the maximum gain in the opportunity to see (OTS) data collated by Chrome Data Analysis and Media for week 41.
    Both Religious and Music channels saw a jump of 2.3 per cent. Aastha channel with 97 per cent OTS continued its reign in the genre while 9XM toppled Mix to reach the top of the chart with 88.4 per cent OTS.

     
    Hindi News in the HSM gained 1.7 per cent with ABP News ruling the roost with 94.5 per cent OTS.

     

    Across India, Kids genre jumped by 1.5 per cent. Cartoon Network with 78.6 per cent OTS continued with its popularity.

     

    Meanwhile, across India Infotainment channels fell by 1.5 per cent. Discovery channel with 86.6 per cent OTS was the topper in the genre.

     

    English News in the eight metros followed with 1.1 per cent. Times Now with 85.8 per cent OTS remained its rule on the top.

     

    English Entertainment with 0.6 per cent in the eight metros and Sports with 0.2 per cent across India saw a negative turn as well. AXN with 65.9 per cent OTS and Ten Sports with 74.3 OTS topped their respective genres.

     

  • Nielsen says it has issued faulty ratings since March 2014

    Nielsen says it has issued faulty ratings since March 2014

    MUMBAI: Nielsen, which controls almost all of the television ratings measurement market in the US, has been issuing incorrect TV ratings for national broadcast networks due to a technical error. The error, introduced in March, was not discovered until 6 October, the company said in a statement.

     

    The error was ‘generally imperceptible until we saw high viewing levels associated with fall season premiere week,’ it added. “As a result, small amounts of viewing for some national broadcast networks and syndicators were misattributed. Cable networks and local TV ratings were not affected by this error.”

     

    The company fixed the error on 9 October and now plans to reprocess all of its ratings data going back to 18 August, when the first new broadcast program of the season aired. It will also conduct an analysis to determine if other weeks also need to be reprocessed.

     

    ABC appears to be the beneficiary of the glitch, with its programs getting credited for views that belonged to other networks.

     

    Nielsen’s ratings is the metric that advertisers and networks rely on to conduct their ad sales business and will be majorly affected due to this gaffe. It is not yet clear to what extent the ratings will change when the numbers are reprocessed. The changes are expected to be relatively minor.

     

    “We will undertake an exhaustive post-mortem-internally and with our clients-and we are asking Ernst & Young and the MRC to join us in these efforts,” the company added in its statement.

     

    Nielsen, along with Kantar, operates TAM in India, the current industry body for TV ratings.

     

    Read the full statement from Nielsen:

     

    In response to recent ratings irregularities, Nielsen conducted an extensive internal investigation of our systems and processes. On Oct. 6, 2014, we uncovered a technical error that impacts national network television ratings over several months.

     

    The technical error was introduced on March 2, 2014, and was generally imperceptible until we saw high viewing levels associated with fall season premiere week. As a result, small amounts of viewing for some national broadcast networks and syndicators were misattributed. Cable networks and local TV ratings were not affected by this error.

     

    A software fix to correct the problem was deployed on Oct. 9, 2014, meaning that all data being released today and going forward is correct.

     

    In addition,

     

    All of the commercial data-including C3-for the current TV season, which will begin releasing this weekend, will be correct. All previously released data since September 22nd will be reprocessed and reissued by Oct. 17, 2014. We will also reprocess all of the impacted data going back to Aug. 18, 2014, when the first new season broadcast network program aired. This data will be reissued by Oct. 31, 2014. Nielsen is also conducting an impact analysis to determine whether additional weeks should be reprocessed. We will work closely with our clients and the industry to provide updates as soon as possible. This issue has to do with difficult-to-attribute content called “all other tuning with code” (AOT with code). This data represents between 0.1% and 0.25% of all viewing minutes that we credit nationally. In the vast majority of cases, the impact is small; in a handful of cases, the impact is more significant.

     

    As part of our investigation, we have also determined that there are no issues with the National People Meter, our data collection process, our panel, our TV audience measurement methodology or the total TV viewership data produced during this affected period.

     

    We are working closely with our clients to manage this situation and will continue to be transparent with the industry and the media about our plans. In addition, we will undertake an exhaustive post-mortem-internally and with our clients-and we are asking Ernst & Young and the MRC to join us in these efforts.

     

    Nielsen is committed to upholding the highest standards of television audience measurement and data processing, in order to provide the most effective audience measurement solutions to meet client needs.

  • Colors – the only gainer in TAM week 40

    Colors – the only gainer in TAM week 40

    MUMBAI: In the week 40 of TAM TV ratings, it was time for celebrations yet again for Colors that retained its number two position. Moreover, it was the only gainer this week and registered 433,419 GVTs, up from 430,913 GVTs.

     

    Amongst its fiction offering, Sasural Simar Ka witnessed a marginal rise and scored 5,874 TVTs, up from 5,783 TVTs and Shastri Sisters observed 2,011 TVTs, up from 1,773 TVTs.

     

    Rest all general entertainment channels (GECs) observed a drop in the viewership. Despite a significant drop, Star Plus continues to lead the pack with 549,108 GVTs, down from 593,187 GVTs. The channel’s chart topper Diya Aur Baati Hum recorded 7,780 TVTs, down from 8,171 TVTs, Saathiya Saath ranks number two with 7,136 TVTs, up from 6,730 TVTs and at number three stood Ye Hai Mohabbatein tracked 6,454 TVTs, down from 6,687 TVTs.

     

    At number three stood Zee TV with 401,002 GVTs, down from 427,091 GVTs. Its chart topper Jodha Akbar lost some eyeballs and recorded 7,217 TVTs, down from 7,817 TVTs, at number two – Kumkum Bhagya garnered 6,546 TVTs, down from 7,259 TVTs and Jamai Raja at number three scored 5,977 TVTs, down from 6,380 TVTs.

     

    Life OK continues to enjoy its strong hold at number four in the ratings chart with 299,054 GVTs, down from 306,656 GVTs. The channel’s most famous crime properties Shapath scored 1,707 TVTs, down from 1,830 TVTs and Savdhan India stood at 1,879 TVTs, down from 2,130 TVTs. Its stint with dance seems to lose some eyeballs as Dare 2 Dance witnessed a significant fall in the ratings and registered 1,504 TVTs, down from 2,314 TVTs.

     

    At number five stands Sab with 253,925 GVTs, down from 261,520 GVTs. Taarak Mehta continues to be the channel leader with 5,108 TVTs, down from 5,727 TVTs. For the rest, Chidiya Ghar observed 2,048 TVTs, down from 2,176 TVTs and Badi Door se Aaye Hai garnered 1,816 TVTs, down from 2,041 TVTs.

     

    Sony Entertainment Television (SET) continues to be at the bottom of the chart with 234,031 GVTs, down from 247,478 GVTs. CID – the crime property of the channel continues to be at the top of the chart with 2,860 TVTs, down from 3,376 TVTs and KBC ranks second with 2,545 TVTs, down from 2,847 TVTs.

     

    Amongst the new channels in the GEC space, Sony Pal observed 22,904 GVTs, down from 25,851 GVTs and Zindagi reported 20,405 GVTs, down from 25,711 GVTs respectively.

     

  • Rentrak acquires Kantar Media’s US based TV measurement assets

    Rentrak acquires Kantar Media’s US based TV measurement assets

    NEW DELHI:  Rentrak has acquired Kantar Media’s America based television measurement assets, according to a press note issued by Kantar Media, which also has an arrangement with TAM in India.

     

    Kantar Media welcomed the announcement which represents a joining of forces between two major players in the US audience measurement industry.

     

    The transaction, when closed, will merge Kantar Media’s existing US television measurement client contracts into Rentrak. This will create the benefits of clarity and simplicity for clients in the US TV ratings marketplace with a single, massive and passive TV measurement ratings service.

     

    Over the coming months, Kantar said that it will work closely with Rentrak to ensure the smooth transition of the US television measurement clients in order to honour all existing obligations and maintain a focus on delivering a seamless client service.

     

    Under the agreement, Rentrak will also integrate its national and local TV measurement with a number of Kantar’s US based services that focus on digital media, advertising expenditure and purchase data.  This partnership will provide advertisers, agencies, TV networks, MVPDs and local television stations, throughout US, with even more powerful tools to understand consumers’ purchasing habits. This will enable them to link TV habits with purchase patterns and other behaviour in US.

    The deployment of return path data from set top boxes has expanded the definition of audience measurement. Kantar Media developed and deployed the world’s first proprietary return path data service in 2004. It claimed that its RPD services had helped TV operators, channels, advertisers and agencies gain granular insight into viewing behaviour.

     

    This announcement, however, has no impact on any of Kantar’s measurement services outside the US. Kantar Media will continue to operate return path data services in existing markets in Africa, Asia Pacific and Europe. Kantar claimed that their commitment to develop and advance return path data capabilities to TV operators across the world has never been stronger. Return path data remains a cornerstone in their ambition to measure TV across all platforms and devices.

     

    Kantar Media’s strengthened relationship with Rentrak underlines the company’s strategic ambition to maximise the market potential for their areas of expertise in the US. These include the recent launch of US TGI and the enhancement of their advertising intelligence (expenditure) capabilities to include mobile and online video advertising tracking – an industry-first.

  • BARC India likely to roll out weekly data

    BARC India likely to roll out weekly data

    MUMBAI: Industry led TV ratings measurement body BARC India has shed some more light on its operational format.

     

    The biggest question that has been answered is that of reporting frequency. In an official communication, BARC India has said that the frequency of reporting is likely to be weekly except for certain data types for which it might aggregate the data by period, time band or geography.

     

    It also says that since currently the number of households with multiple TV sets is low, it won’t be reporting this number separately but will still measure multiple TVs wherever it may be in sample households. At the same time it is aiming at releasing viewership data and adex data simultaneously.

     

    The upcoming ratings agency also claims to be future ready by having the technology that will allow it to report even time shift viewing from the first day.
     

    Addressing the concern about broadcasters switching off watermark, it says that such a step is not in the interest of the broadcaster. ‘But like any technology, such eventualities could happen due to various reasons. To arrest these instances stringent processes with escalation matrix across watermark monitoring agency, broadcaster and BARC India are in place. They will highlight even if a small bit of content is not watermarked,’ it says in the communiqué. This will dissuade media agencies from buying the channel, forcing the broadcaster to correct this.

     

    A stringent monitoring process is on the cards. BARC India is looking at appointing a senior police official for heading vigilance. But it says that the data collection format and technology that it uses makes it highly unlikely for tampering.

     

    Watermarking technology can also support capturing cable TV channels and if MSOs want their channels to be measured, they can invest in the embedding technology. However, no MSO biases would be considered for sampling as the panel would be a reflection of what people watch.

     

    For its extensive and advanced technology, it is looking at an ingenuous pricing model that will make affordable data available to the last mile.

  • Chrome Data: English News gains most in week 40

    Chrome Data: English News gains most in week 40

    MUMBAI: English news in the eight metros gained the most opportunity to see (OTS) collated by Chrome Data Analytics and Media for the week 40.

    The genre grew by 1.5 per cent wherein Times Now continued its reign with 85.0 per cent OTS. Hindi movies and Music in the Hindi speaking market (HSM) shared the second position with 0.3 per cent. In the Hindi movies genre, Max was at number one position with 97.1 per cent OTS, whereas in the Music genre, 9XM remained on top with 88.1 per cent OTS.

    English Entertainment in the eight metros witnessed a significant drop of 10.3 per cent. AXN with 67.8 per cent OTS gained in the most in the category. English movies in the eight metros came in second and saw a drop of 4.1 per cent. Pix lead the chart with 74.6 per cent OTS.

    Infotainment channels across India saw a fall of 2.7 per cent. Discovery topped in the category with 86.5 per cent OTS. 

  • Chrome Data: HSM sees the most gain in week 39

    Chrome Data: HSM sees the most gain in week 39

    MUMBAI: Religious channels in the Hindi speaking market (HSM) gained the most opportunity to see (OTS) collated by Chrome Data Analytics and Media for the week 39.

     

    The genre grew by 1.1 per cent wherein Aastha channel continued its reign with 97.3 per cent OTS.

     

    English News channels with 0.8 per cent hike came in second. In the genre, Times Now once again remained on top with 85.7 per cent OTS.

     

    Hindi News channels with 0.6 per cent and Music channels with 0.5 per cent gained in the HSM as well. ABP News with 95.6 per cent OTS and Mix with 88.8 per cent OTS topped their respective genres.

     

    English Movie channels in the eight metros saw a minor fall of 0.5 per cent. Pix with 72.6 per cent gained in the most in the category.

     

    Infotainment channels across India and English Entertainment in the eight metros saw negligible fall of 0.2 per cent and 0.1 per cent, respectively.

     

     National Geographic channel with 87.2 per cent OTS and Star World with 67.4 per cent OTS topped their respective categories.