ITV

Category: Viewership

  • DD National gains big in week 45 of TAM ratings

    DD National gains big in week 45 of TAM ratings

    NEW DELHI: Doordarshan National – ‘Desh ka apna Channel’, showed its biggest gain of 67 TVM in the week-45 ending on 8 November, according to the latest report of TAM.

     
    While the other major GECs have shed weight in terms of their viewership, Doordarshan National seems to be gaining ground propelled by its massive campaign of channel relaunch.

     
    According to TAM data, DD National garnered a viewership of 218 million signifying a bumper 40 per cent increase compared to week-44, with more than 90 per cent of increase coming from Cable and satellite homes.

     
    The viewership of mid-prime time slot also seems to be rising steadily with an increase of about 12 per cent. Among the programmes in this slot, ‘Anudamini’ showed maximum gain in terms of viewership by 17 per cent, followed by ‘Amrita’ with 15 per cent gain.

     
    Some of the other top programmes which have shown a rise in TVM are ‘Bharat ki Shaan – Let’s Dance’, ‘Pavitra Bandhan’, the film song programme ‘Rangoli’, ‘Samman ek Adhikar’, ‘Vande Matram’ and ‘Sohni Mahiwal’.

     
    With a slew of new programmes in the prime-time slot starting today and a brand new look, Doordarshan National will look to gain higher on TAM charts in the coming weeks.

     

  • Chrome Data: Week 46 sees 11.9 per cent drop

    Chrome Data: Week 46 sees 11.9 per cent drop

    MUMBAI: It was a good week for opportunity to see (OTS) collated by Chrome Data Analytics & Media.

    The week 46 saw English News in the eight metros jumped 3 per cent with Times Now continuing its reign in the genre with 85.4 per cent OTS.

    Kids genre across India grew by 2.3 per cent. As usual, Cartoon Network with 85.4 per cent OTS remained on top.

    In the Hindi speaking market (HSM), Hindi Movies with 2.2 per cent and Music with 1.8 per cent saw an upward trend. Max with 96.8 per cent OTS and MTV with 91.2 per cent OTS topped their respective genres.

    As for top losers, English Entertainment channels in the eight metros saw a phenomenal drop of 11.9 per cent. AXN with 68.8 per cent OTS remained on top in the category.

    Next was Sports channel across India which dropped by 5.1 per cent. In the genre, DD sports with 72.7 per cent OTS gained the maximum.

    Across India, Infotainment channels fell by 4.3 per cent. Discovery with 86.1 per cent OTS remained on top.

    In the eight metros, English Movies too took a downward turn of 3.8 per cent. Movies Now with 72.9 per cent OTS topped the charts.

     

  • Regional channels viewership watch: TAM week 45

    Regional channels viewership watch: TAM week 45

    MUMBAI: In the week 45 of TAM TV ratings, let’s take a look at how the regional channels have fared in the Bihar + Jharkhand region in the CS4+ market. The channel to top in the category was Big Magic Ganga that registered 1,120 GVTs. Mahuaa Plus ranks second with 932 GVTs and Anjan at number three tracked 469 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 145,564 GVTs across Maharashtra. Star Pravah stood second with 52,367 GVTs and ETV Marathi at number three with 45,989 GVTs.

    In the West Bengal market, Star Jalsha ranked number one with 115,530 GVTs, followed by Z Bangla with 77,289 GVTs and ETV Bangla with 21,203 GVTs at number three. In the Tamil GEC space, Sun TV toppled the chart with 222,131 GVTs followed by Star Vijay with 63,574 GVTs and Polimer ranking number three with 22,667 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 79,416 GVTs. ETV Kannada ranked second with 55,148 GVTs and Suvarna at number three scored 40,884 GVTs.

    In the Telugu GEC space, Maa TV topped with 97,017 GVTs followed by Gemini with 95,717 GVTs and Z Telugu observed number three position with 87,426 GVTs. Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 57,690 GVTs. Surya TV stood at number two with 16,574 GVTs and Asianet Plus ranked number three with 5,631 GVTs.

     

  • Colors, Life OK and Big Magic the only gainers in week 45

    Colors, Life OK and Big Magic the only gainers in week 45

    MUMBAI: After a good show in week 44, where all the general entertainment channels (GECs) witnessed a rise in the viewership, week 45 of TAM TV ratings had a different story to tell. Most of the GECs observed a fall in the ratings.

     

    The only channels which grew were Colors, Life OK and Big Magic. Colors continued its strong hold at number two with 485,940 GVTs, up from 456,890 GVTs. Sasural Simar Ka reported number one position with 7,129 TVTs, up from 6,447 TVTs. At number two was Udaan with 6,416 TVTs, up from 6,021 TVTs. On the non-fiction front, Comedy Nights with Kapil saw a significant growth with 6,379 TVTs, up from 5,863 TVTs.

     

    Big Magic saw a growth of 22 per cent with 68,547 GVTs, up from 56,061 GVTs.

     

    Meanwhile, Life OK remained stable with 305,403 GVTs, up from 305,165 GVTs. The channel’s two crime properties, Savdhan India and Shapath, scored 2,320 TVTs, up from 2,189 TVTs and 1,932 TVTs, up from 1,737 TVTs, respectively. Its stint with comedy, Comedy Classes saw a significant growth and registered 2,079 TVTs, up from 1,790 TVTs.

     

    Amongst the losers, the numero uno Star Plus observed a significant fall and reported 609,924 GVTs, down from 655,032 GVTs. The channel’s chart topper, Diya Aur Baati Hum is reaching new heights every week as it garnered 11,552 TVTs, up from 10,796 TVTs. Second placed Ye Hai Mohababtein scores 8,874 TVTs, down from 8,908 TVTs and at number three stood Saathiya Saath with 8,831 TVTs, down from 9,301 TVTs.

     

    Zee TV at number three attained 393,540 GVTs, down from 404,572 GVTs. Jodha Akbar tops the chart with 7,689 TVTs, down from 8,234 TVTs, Jamai Raja at number two scored 6,515 TVTs, down from 6,744 TVTs and at number three observed Kumkum Bhagya with 6,383 TVTs, down from 7,080 TVTs. Dil Se Nache Indiawale witnessed a rise in the viewership with 2,715 TVTs, up from 2,374 TVTs.

     

    Despite a drop, Sab retained its position at number four with 284,515 GVTs, down from 306,985 GVTs. Its chart leader Taarek Mehta Ka Ooltah Chashmah reported 6,076 TVTs, down from 6,317 TVTs and at number two stood Balveer which observed a rise in the viewership and garnered 2,365 TVTs, up from 2,300 TVTs.

     

    Sony Entertainment Television (SET) delivered 245,413 GVTs, down from 285,159 GVTs. CID continues to be the number one show for the channel with 3,360 TVTs, up from 3,218 TVTs. KBC ranks second with 2,648 TVTs, down from 3,040 TVTs.

     

    Zindagi observed 31,500 GVTs, up from 31,325 GVTs and Sony Pal tracked 30,695 GVTs, down from 31,402 GVTs.

  • DD gets watermarked

    DD gets watermarked

    MUMBAI: The pubcaster has finally got itself inked for ratings. Doordarshan’s 20 channels have got watermarked as per the Broadcast Audience Research Council (BARC) India’s standards for viewership ratings.

    Doordarshan, which has been a founding member of the measurement council, took a while to get the channels watermarked. As per sources, the cost of watermarking a channel costs around Rs 20 lakh and the pubcaster has spent close to Rs 4.5 crore to get the technology on board.

    The audience measurement company has already got on board 250 channels that have ordered for watermarking embedders. Half of this has already been installed.

    The watermarking technology has been taken from Netherlands based Civolution and field testing of the meters is underway for homologating them to Indian conditions. As BARC India has consistently maintained, the meters have been assembled in India at a fraction of the cost of global suppliers.

    Deals with 26 vendor partners such as Intel, Hansa, Mediametrie, Civolution, Markdata, Magic9Media across 12 processes have been finalised. It also claims that this is the largest such audience measurement system globally with cutting edge technology.

    The government has laid down policy guidelines that prescribe a minimum of 20, 000 homes, which BARC India feels isn’t enough in the long run. It has also opted for the harder and tougher method of assembling systems from various vendors to offer a superior and cost effective output.

     

  • Chrome Data: Week 44 sees fall in HSM

    Chrome Data: Week 44 sees fall in HSM

    MUMBAI: The week 44 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw Religious channels in the Hindi speaking market (HSM) gaining the most.

     

    The genre grew by 1.1 per cent with Aastha channel continuing its run at the top with 96.8 per cent OTS.

     

    It was closely followed by Kids genres across India which saw a jump of 0.9 per cent. Cartoon Network with 79.2 per cent OTS once again remained on top.

     

    Hindi Movies in the HSM and Infotainment channels across India witnessed a high of 0.7 per cent. Star Gold with 96.7 per cent OTS and Discovery with 87.3 per cent OTS topped their respective genres.

     

    The downward trend was witnessed by the eight metros with English Entertainment channels losing the most with a fall of 2.2 per cent.

     

    However, AXN with 68.8 per cent OTS continued with its winning trend in the genre.

     

    English News and Business News too dropped by 1.8 per cent and 1.2 per cent, respectively. Times Now with 84.9 per cent OTS and CNBC Awaaz 78.7 per cent OTS topped in their respective categories.

     

    English Movies too saw a drop of 1.2 per cent with Pix topping the chart with 72.8 per cent OTS.

  • Sab dislodges Life OK from No 4 position

    Sab dislodges Life OK from No 4 position

    MUMBAI: In the week 43 of TAM TV ratings, Sony Entertainment Television’s (SET) sister channel – Sab has been served with a pleasant surprise. The channel has surpassed Life OK and taken the number four spot at the ratings chart. It saw a significant growth and delivered 287,091 GVTs, up from 276,437 GVTs in the previous week.

     

    The channel’s offerings like Chandrakant CSB and Chintu aur Pintu have witnessed a significant growth in the viewership. It recorded 1,041 TVTs, up from 972 TVTs and 1,137 TVTs, up from 1,089 TVTs. On the other hand, its chart topper Taarek Mehta Ka Ooltah Chashmah has seen a drop in the ratings and noted 4,966 TVTs, down from 6,047 TVTs.

     

    Apart from SET, all the other general entertainment channels (GECs) witnessed a drop in the ratings, thanks to the festival of lights – Diwali. Thus, Star Plus continues to lead the pack with 594,825 GVTs, down from 600,523 GVTs. Its fiction offering – Diya Aur Baati Hum continues to rule the chart with 8,819 TVTs, down from 9,075 TVTs, Saathiya Saath ranks number two with 6,895 TVTs, down from 8,105 TVTs and at number three stood Ye Hai Mohababtein which also saw a drop and registered 6,732 TVTs, down from 7,498 TVTs. Its awards property – Star Box Office Awards rated 4.5 million TVTs.

     

    Despite a drop, Colors continues to occupy second position with 432,194 GVTs, down from 436,422 GVTs. In the week 43, Comedy Nights with Kapil ranked number one with 6,393 TVTs, down from 6,863 TVTs. In the fiction space, Sasural Simar Ka scored 5,695 TVTs, down from 6,735 TVTs, Udaan noticed 5,002 TVTs, down from 6,006 TVTs and Balika Vadhu reported 4,426 TVTs, down from 4,809 TVTs. Indian Telly Awards garnered 3.6 million TVTs.

     

    Zee TV at number three observed 393,512 GVTs, down from 418,103 GVTs. The channel’s historic property – Jodha Akbar garnered 6,667 TVTs, down from 8,045 TVTs, Kumkum Bhagya recorded 6,338 TVTs, down from 7,351 TVTs and Jamai Raja observed 5,528 TVTs, down from 6,553 TVTs.

     

    Life OK moved to number five with 256,529 GVTs, down from 301,763 GVTs. Almost all its properties have dropped eyeballs. Thus, Savdhan India noted 1,992 TVTs, down from 2,380 TVTs, Mahadev scored 1,548 TVTs, down from 1,815 TVTs and the channel’s stint with comedy titled Comedy Classes registered 1,509 TVTs, down from 1,827 TVTs.

     

    Along with its sister channel, SET was also the gainer this week with 247,590 GVTs, up from 228,235 GVTs. Thanks to its long-lasting crime property – CID that garnered 3,138 TVTs, up from 2,805 TVTs and its fiction show – Hum Hain Na that witnessed 1,359 TVTs, up from 1,263 TVTs.

     

    Big Magic registered 59,042 GVTs, up from 54,737 GVTs. Zindagi saw some eyeballs this week and scored 26,614 GVTs, up from 21,028 GVTs and Sony Pal stood at 26,215 GVTs, up from 25,326 GVTs. 

  • Chrome Data: Week 43 sees marginal gain

    Chrome Data: Week 43 sees marginal gain

    MUMBAI: The week 43 of opportunity to see (OTS) collated by Chrome Data Analytics & Media had little to rejoice this festive season as it saw a marginal upward trend.

     

    Business News and English Movie channels in the eight metros saw a jump of 0.6 per cent. CNBC Awaaz with 78.7 per cent OTS and Pix with 75 per cent OTS, topped their genres respectively.

     

    The two were closely followed by English News channels in the eight metros with 0.5 per cent hike. Times Now with 85.5 per cent OTS continued its reign in the genre.

     

    Kids channels across India too saw a jump of 0.4 per cent. As usual, Cartoon Network with 76.5 per cent OTS topped the chart.

     

    The highest loss was witnessed by English Entertainment channels of 1.9 per cent in the eight metros. AXN with 68.7 per cent OTS was on top of the genre.

     

    Hindi News, Hindi Movies and Hindi GECs in the Hindi speaking market (HSM) saw a drop of 0.6 per cent, 0.05 per cent and 0.04 per cent respectively.

     

    ABP News with 95.2 per cent OTS, Max with 96.8 per cent OTS and Sab with 97.7 per cent OTS gained in their respective categories.

  • SET: The only loser in week 42

    SET: The only loser in week 42

    MUMBAI: It was a no different week for the Hindi general entertainment channels (GECs), according to the week 42 of TAM TV ratings, as all the channels maintained their ranking order. 

     

    On the viewership front, except for Sony Entertainment Television (SET), rest all the channels have observed a rise.

     

    Star Plus continues to lead the chart with 600,523 GVTs, up from 598,185 GVTs. The channel’s talk show, which deals with social issues and hosted by Aamir Khan, Satyamev Jayate, lost few numbers and registered 2,444 TVTs, down from 4,916 TVTs.

     

    Its fiction offerings have done well. The chart leader series Diya Aur Baati Hum seems to earn new numbers every week as it scored 9,075 TVTS, up from 8,455 TVTs, Saathiya Saath scored 8,105 TVTs, up from 7,879 TVTs and Ye Hai Mohabatein recorded 7,498 TVTs, up from 7,353 TVTs.
     

    At number two stood Colors with 436,422 GVTs, up from 432,481 GVTs. Sasural Simar Ka continues to be number one in the fiction space with 6,375 GVTs, up from 5,771 TVTs. At number two is Udaan which saw a hike in the viewership as it reported 6,006 TVTs, up from 5,480 TVTs and Balika Vadhu ranks third with 4,809 TVTs, up from 4,412 TVTs.
     

    Zee at number three garnered 418,103 GVTs, up from 412,888 GVTs. Jodha Akbar continues to be the number one show for the channel as it scored 8,075 TVTS, up from 7,732 TVTs. Kumkum Bhagya seems to attract good amount of eyeballs as it reported 7,351 TVTs, up from 6,953 TVTs and Jamai Raja stood at 6,553 TVTs, up from 6,232 TVTs.
     

    Life OK stays happy at number four with 301,763 GVTs, up from 292,327 GVTs. The channel’s crime property Savdhan India reported 2,380 TVTS, up from 2,247 TVTs. The much hyped Ekta Kapoor’s series with Sonali Bendre as the lead – Ajeeb Daastan Hai Ye observed a fall in the viewership and stood at 1,201 TVTs, down from 1,223 TVTs.
     

    At number five stands Sab with 276,437 GVTs, up 272,524 GVTs. The channel’s top leader Taarek Mehta Ka Ooltah Chashmah scored 6,047 TVTs, up from 5,753 TVTs and Chidiya Ghar lost numbers and registered 2,115 TVTs, down from 2,383 TVTs.

    SET shed numbers and noticed 228,235 GVTs, down from 244,573 GVTs. Its crime property CID continues to be the number one and witnessed 2,805 TVTs, up from 1,307 TVTs. Maharana Pratap ranks second with 2,698 TVTs, up from 2,642 TVTs. 
     

    Sony Pal, the second GEC from Multi Screen Media (MSM) plate, observed a marginal rise in the ratings and delivered 25,326 GVTs, up from 23,814 GVTs. On the other hand Zindagi too witnessed a hike in the ratings and reported 21,028 GVTs, up from 19,978 GVTs and Big Magic recorded 55 million GVTs, down from 57 million GVTs, it recorded in week 41 of TAM TV ratings.

  • BARC India adopts NCCS as new classification

    BARC India adopts NCCS as new classification

    MUMBAI: In its endeavour to interact, engage and share with its stakeholders – key developments and initiatives – Broadcast Audience Research Council (BARC) India has embarked upon itself to unravel the puzzle of TV audience measurement system in India.
    One of the biggest changes that the measuring body has adopted is the New Consumer Classification System (NCCS).  The ‘New SEC’ system as it is referred to in the MRSI documents was co-developed by Market Research Society of India (MRSI) and Media Research Users Council (MRUC) as the new classification system for industry use.
    The new SEC system, which has been in existence since 2008, was developed after rigorous research as a better discriminator of the purchasing power of a household compared to the SEC. “Research has to evolve over time; and so have systems. In the 80s, MHI was used to classify purchasing power, which gave way to a better system called the SEC in the 90s. It is now time to embrace the new age system,” points out BARC India CEO Partho Dasgupta.
    Alternative systems – a point-based system including education of CWE, press exposure of housewife, ownership of durables and usership of consumer goods; and a system considering ‘best type’ of consumer durables owned – were considered before settling on the present NCCS.
    It is based on the assumption that a system that throws up more inequalities is more discriminating.
    The new SEC system is used to classify households in India and is based on two variables:  education of chief wage earner and number of consumer durables (from a predefined list) owned by the family.
    The 11 shortlisted durables (electricity connection, ceiling fan, gas stove, refrigerator, two wheeler, washing machine, colour TV, computer, four-wheeler, air conditioner, agricultural land (in rural areas) were identified as the best discriminators of the ‘purchasing power’ of a household after evaluating the series of variables, including education of housewife, type of dwelling (house), amenities, number of rooms, ownership of durables and usership of consumer goods.
    Dasgupta believes that the new system will be of great value to the industry due to various factors. “To name a few; (a) Advertisers do not discriminate between urban and rural India from their sales perspective; and the NCCS is a single system for urban and rural India, (b) It is not linked to only one individual in the household, but to the entire household, (c) It is dynamic, having the ability to change over time as discriminators change, and (d) It captures the affordability quotient of household and hence marketers can target more precisely.”
    NCCS v/s SEC – A Comparison:

    NCCS Grid has 12 grades ranging from A1 to E3: