ITV

Category: Viewership

  • Life OK and Sab gain in week 52

    Life OK and Sab gain in week 52

    MUMBAI: It was a bad end to the year for most of the Hindi general entertainment channels (GECs) as they witnessed a significant drop in the viewership at the ratings chart. In the week 52 of TAM TV ratings, only Life OK and Sab emerged to be winners.

    Life OK stood at number four with 329,200 GVTs, up from 327,014 GVTs. The channel’s crime properties – Savdhaan India and Shapath performed well in the week. Savdhaan India garnered 2,689 TVTs, up from 2,308 TVTs and Shapath recorded 2,477 TVTs, up from 1,812 TVTs.

    Sab at number five tracked 319,608 GVTs, up from 310,462 GVTs. Its flagship property – Taarak Mehta Ka Ooltah Chashmah stood out as a clear winner as it observed a rise from 7,060 TVTs to 8,002 TVTs.

    Coming back to the losers this week, despite a significant drop, Star Plus continued its strong hold at number one with 596,014 GVTs, down from 636,952 GVTs. Most of the channels’ offerings have lost eyeballs. Thus, Diya Aur Baati Hum registered 10,743 TVTs, down from 11,823 TVTs, Yeh Rishta Kya Kehlata Hai clocked around 8,162 TVTs, down from 9,292 TVTs and Ye Hai Mohabbatein reported 9,425 TVTs, down from 10,209 TVTs.

    Colors at number three delivered 492,307 GVTs, down from 500,016 GVTs. Its chart topper Sasural Simar Ka lost numbers and registered 6,769 TVTs, down from 7,040 TVTs. On the non-fiction front, Comedy Nights with Kapil too observed a fall and noted 5,489 TVTs, down from 6,429 TVTs.

    Zee TV continued to occupy the number three spot with 427,256 GVTs, down from 473,977 GVTs. The channel’s popular shows like Kumkum Bhagya and Jamai Raja have witnessed a drop in the ratings. Thus, Kumkum Bhagya recorded 8,998 TVTs, down from 9,936 TVTs and Jamai Raja dropped from 6,879 TVTs to 6,676 TVTs.

    Last but not the least, Sony Entertainment Television (SET) delivered a marginal drop at the ratings chart. It saw a fall from 240,008 GVTs to 236,682 GVTs. On the viewership front, crime offerings have seen a drop. Thus, CID garnered 3,428 TVTs, down from 3,739 TVTs, Crime Patrol scored 2,381 TVTs, down from 2,488 TVTs and Adaalat clocked around 2,399 TVTs, down from 2,528 TVTs.

    Big Magic saw a rise and reported 63,489 GVTs, up from 59,613 GVTs.  Channels like Sony Pal and Zindagi too lost eyeballs as it dropped from 25,158 GVTs to 23,007 GVTs and from 31,545 GVTs to 28,541 GVTs respectively. Epic continued its upward trend and noted 5,281 GVTs, up from 4,534 GVTs.

     

  • Chrome Data: English News gains the most in week 52

    Chrome Data: English News gains the most in week 52

    MUMBAI: The English News in the eight metros gained the most when it comes to opportunity to see (OTS) collated by Chrome Data Analytics & Media for the week 52.

    The channels in the category jumped by 1.5 per cent with Times Now continuing its supremacy in the genre with 80.8 per cent OTS.

    Hindi News and Hindi GECs saw a 0.6 per cent and 0.2 per cent rise, respectively, in the Hindi speaking market (HSM). ABP News with 95.8 per cent OTS and Star Plus with 97 per cent OTS ruled their respective genres.

    Across India, Infotainment channels too saw a rise of 0.2 per cent. Discovery reigned the genre with 85.2 per cent OTS.

    As for top losers, English Entertainment channels in the eight metros saw the steepest fall with 4.3 per cent OTS. Comedy Central with 61.4 per cent OTS toppled AXN in the genre.

    English Movies too fell by 0.9 per cent in the eight metros. Movies Now topped the charts with 68.2 per cent OTS.

    In the HSM, Religious channels and Music channels fell by 0.6 per cent and 0.5 per cent, respectively. Aastha with 95.8 per cent OTS and MTV with 90.2 per cent OTS gained in their respective genres.

     

  • Zee TV, the top gainer of week 51

    Zee TV, the top gainer of week 51

    MUMBAI: It is time to keep the celebrations going, as most Hindi general entertainment channels (GECs) in the week 51 of TAM TV ratings saw a hike in viewership.

    The week saw Zee TV as the biggest gainer. At number three it recorded 473,977 GVTs, up from 397,607 GVTs. Thanks to Zee Rishtey Awards that clocked around 6,352 TVTs. Kumkum Bhagya turned out to be the highest rated fiction show this week as it noted 9,936 TVTs, up from 6,750 TVTs. Other offerings too attracted eyeballs, thus, Jamai Raja reported 6,879 TVTs, up from 6,274 TVTs and Jodha Akbar garnered 6,813 TVTs, up from 6,316 TVTs.

    Colors continued its strong hold at number two with 500,016 GVTs, up from 449,580 GVTs. Its fiction property – Udaan observed a significant rise in the ratings as it reported 7,049 TVTs, up from 6,308 TVTs. Sasural Simar Ka too noted 7,040 TVTs, up from 6,562 TVTs and Comedy Nights with Kapil added few numbers and stood at 6,429 TVTs, up from 6,172 TVTs.

    Life OK too at number four added eyeballs as it scored 327,014 GVTs, up from 289,099 GVTs. The channel’s flagship property – Mahakumbh observed 3,351 TVTs, up from 2,114 TVTs. Pukar – Call for the Hero too saw a huge hike in the viewership as it witnessed 1,710 TVTs, up from 987 TVTs. Its stint with comedy seemed to pay off as Comedy Classes scored 2,931 TVTs, up from 2,449 TVTs.

    At number five stood Sab at 310,462 GVTs, up from 287,585 GVTs. The channel’s new entrant – Yam Hai Hum witnessed a spike in the ratings as it reported 2,836 TVTs, up from 1,001 TVTs. Balveer too saw some attention towards the show as it recorded 3,005 TVTs, up from 2,939 TVTs.

    Despite a rise, Sony Entertainment Television (SET) continued to be at number six with 240,008 GVTs, up from 228,958 GVTs. Crime Petrol worked wonders for the channel as it noted 2,488 TVTs, up from 1,889 TVTs, Adaalat noted 2,528 TVTs, up from 1,955 TVTs and Box Cricket League (BCL) registered 1,126 TVTs, up from 732 TVTs.

    The only channel, which witnessed a drop was, Star Plus that dropped from 660,929 GVTs to 636,952 GVTs in week 51. The channel’s chart topper Diya Aur Baati Hum lost eyeballs as it garnered 11,823 TVTs, down from 14,010 TVTs. Saathiya Saath too witnessed a drop from 8,582 TVTs to 8,391 TVTs. Its new entrant Private Investigator failed to attract audiences as it observed a drop from 2,499 TVTs to 1,758 TVTs.

    On the other hand, Big Magic tracked 59,613 GVTs, down from 59,972 GVTs. Zindagi noted 31,545 GVTs, down from 32,917 GVTs and Sony Pal too observed a significant drop in the viewership as it noted 25,158 GVTs, down from 31,024 GVTs.

     

  • Chrome Data: Week 51 sees a marginal gain

    Chrome Data: Week 51 sees a marginal gain

    MUMBAI: The week 51 of opportunity to see (OTS) collated by Chrome Data Analytics & Media saw English Entertainment channels in the eight metros rise by 1.7 per cent. Comedy Central toppled AXN to lead the genre with 63.8 per cent OTS.

     

    In the Hindi speaking market (HSM), Music channels with 1.1 per cent and Religious channels with 0.6 per cent saw an upward trend. MTV with 90.3 per cent OTS and Aastha with 97.2 per cent OTS ruled their respective genres.

     

    Business News in the eight metros too saw a marginal growth of 0.4 per cent. CNBC Awaaz with 81.7 per cent OTS gained the most in the genre.

     

    As for top losers, all across India Infotainment channel dropped by 1.6 per cent. Discovery continued with reign in the genre with 85 per cent OTS. Both, Hindi GECs in the HSM and English News in the eight metros saw 0.7 per cent drop. DD National with 96.9 per cent OTS and Times Now with 80.7 per cent OTS gained the most in their respective genres.

     

    Sports channels across India too fell by 0.3 per cent. DD Sports ruled the game with 73.3 per cent OTS.

     

  • Regional channels viewership watch: TAM week 50

    Regional channels viewership watch: TAM week 50

    MUMBAI: In the week 50 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

    In the CS4+ market, in Bihar and Jharkhand, Big Magic Ganga led the chart with 942 GVTs, followed by Mahuaa Plus at the second position with 925 GVTs and Mahuaa at number three with 745 GVTs.
    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 135,810 GVTs. Star Pravah stood second with 58,638 GVTs and ETV Marathi ranked number three with 50,976 GVTs.

    In the West Bengal market, Star Jalsha continued to hold its number one position with 109,975 GVTs, followed by Z Bangla with 91,917 GVTs and ETV Bangla with 21,993 GVTs at number three.

    In the Tamil GEC space, Sun TV continued its reign at top with 243,430 GVTs followed by Star Vijay with 72,630 GVTs and Polimer ranking number three with 22,041 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot with 63,595 GVTs. ETV Kannada ranked second with 51,222 GVTs and Suvarna at number three scored 43,403 GVTs.

    In the Telugu GEC space, Gemini topped with 102,921 GVTs followed by Maa TV with 102,726 GVTs and Z Telugu with 98,764 GVTs.

    Lastly, in the Kerala region; Asianet continued its strong hold and scored 47,689 GVTs. Surya TV stood at number two with 13,544 GVTs and Mazhavil Manorama with 13,406 GVTs was third.

     

  • Star Plus and MSM channels gain in TAM TV ratings

    Star Plus and MSM channels gain in TAM TV ratings

    MUMBAI: The week 50 of TAM TV ratings observed no change in the ranking order. Talking about the big win, Star Plus saw a significant rise in the viewership as it reported 660,929 GVTs, up from 642,101 GVTs. The channel’s chart topper Diya Aur Baati Hum gained a few numbers and registered 14,010 TVTs, up from 13,109 TVTs followed by Yeh Rishta Kya Kehlata Hai that spotted 9,149 TVTs, up from 8,400 TVTs at number two and Ye Hai Mohababtein at number three observed a drop as it scored 8,931 TVTs, down from 9,359 TVTs.

    Sab was the second highest gainer this week with 287,585 GVTs, up from 281,028 GVTs. Despite a hike, it continued to be at the fifth position of the ratings chart. Family Antakshari observed a rise in the viewership as it registered 1,519 TVTs, up from 1,302 TVTs and Taarek Mehta.. continued to lead the chart with 7,603 TVTs, down from 8,380 TVTs.

    Sony Entertainment Television (SET) too saw some numbers growing this week. It garnered 228,958 GVTs, up from 226,307 GVTs. Most of its offerings have seen a growth. Thus, CID topped the chart with 3,642 TVTs, up from 3,322 TVTs, Itna Karo Na Mujhe Pyaar noted 2,121 TVTs, up from 1,734 TVTs and Adaalat delivered 1,955 TVTs, up from 1,590 TVTs.

    On the other hand, Colors, Zee TV and Life OK observed a drop in week 50. Thus, at number two Colors registered 449,580 GVTs, down from 475,969 GVTs. The channel’s oldest series – Balika Vadhu observed a drop as it scored 4,675 TVTs, down from 4,882 TVTs and Udaan tracked 6,308 TVTs, down from 6,396. The channel’s comedy series – Comedy Nights with Kapil recorded 6,172 TVTs, up from 5,956 TVTs.

    Zee TV, which has been dislodged from its second position for a while now, dropped to 397,607 GVTs, down from 418,920 GVTs. Kumkum Bhagya tops the chart with 6,750 TVTs, down from 7,701 TVTs followed by Jodha Akbar with 6,316 TVTs, down from 6,915 TVTs and at number three stood Jamai Raja that reported 6,274 TVTs, down from 6,427 TVTs.

    Life OK, at number four, witnessed 289,099 GVTs a drop from last week’s 296,175 GVTs. Comedy Classes topped the chart with 2,449 TVTs, down from 2,527 TVTs and Savdhan India scored 2,242 TVTs, down from 2,393 TVTs.

    Big Magic dropped to 59,972 GVTs from 60,843 GVTs; Sony Pal witnessed 31,024 GVTs down from 32,834 GVTs. Zindagi gained and noted 32,917 GVTs, up from 30,630 GVTs. Epic too continued its upward trend as it gained 5,684 GVTs up from 3,693 GVTs.

     

  • Chrome Data: Week 50 sees a little hike

    Chrome Data: Week 50 sees a little hike

    MUMBAI: The week 50 of opportunity to see (OTS) collated by Chrome Data Analytics & Media breathed a little sigh of relief as genres saw an upward trend.

    With 1.6 per cent hike, English News in the eight metros led the path. Times Now, continuing its reign in the genre, gained 80.7 per cent OTS.

    Business News in eight metros and Infotainment channels across India saw 1.1 per cent and 0.5 per cent jump. CNBC Awaaz with 81 per cent OTS and Discovery with 85.5 per cent topped their respective genres.

    As for the top loser, in the eight metros, English Entrainment channel saw a drop of 3.5 per cent. AXN with 63.4 per cent OTS gained the most in the category.

    Sports channels across India too saw a drop of 1.6 per cent with DD Sports topping the genre with 73 per cent OTS.

    English Movies in the eight metros and Hindi News in the Hindi speaking market (HSM) witnessed a drop of 0.8 per cent OTS and 0.6 per cent OTS, respectively.

    Movies Now with 68.3 per cent OTS and ABP News with 95.3 per cent OTS gained in their respective genres.

     

  • Regional channels viewership watch: TAM week 49

    Regional channels viewership watch: TAM week 49

    MUMBAI: In the week 49 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

    In the CS4+ market, in Bihar and Jharkhand, Big Magic Ganga led the chart with 1177 GVTs, followed by Mahuaa Plus at the second position with 1065 GVTs and Anjan at number three with 726 GVTs.

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 133704 GVTs. Star Pravah stood second with 52717 GVTs and ETV Marathi ranked number three with 50524 GVTs.

    In the West Bengal market, Star Jalsha continued to hold its number one position with 115403 GVTs, followed by Z Bangla with 91645 GVTs and ETV Bangla with 22849 GVTs at number three.

    In the Tamil GEC space, Sun TV continued its reign at top with 246332 GVTs followed by Star Vijay with 69329 GVTs and Polimer ranking number three with 20684 GVTs.

    Talking about the Karnataka region, Udaya stood at number one spot with 59098 GVTs. ETV Kannada ranked second with 50567 GVTs and Suvarna at number three scored 40838 GVTs.

    In the Telugu GEC space, Gemini topped with 134276 GVTs followed by Maa TV with 98671 GVTs and Z Telugu with 94417 GVTs.

    Lastly, in the Kerala region; Asianet continued its strong hold and scored 50769 GVTs. Surya TV stood at number two with 15518 GVTs while Mazhavil Manorama with 14430 GVTs was third and Asianet Plus with 4577 GVTs was fourth. 

     

  • Star Plus and Colors only two to gain in week 49

    Star Plus and Colors only two to gain in week 49

    MUMBAI: The week 49 of TAM TV ratings saw Star Plus and Colors gain while other channels saw a downward trend.

     

    Star Plus, continued to reign the ratings charts with 642101 GVTs, up from 625440 GVTs.

     

    The channel’s chart topper Diya Aur Baati Hum gained a few numbers and registered 13109 TVTs, up from 12858 TVTs, Saathiya Saath too saw a jump and scored 9216 TVTs, up from 8170 TVTs and Nisha Aur Uske Cousins reported 4631 TVTs, down from 4865 TVTs.

     

    At the second place stood Colors with 475969 GVTs up from 466969 GVTs. Udaan leads the chart with 6396 TVTs, up from 6123 TVTs followed by Sasural Simar Ka at 6372 TVTs, down from 6512 TVTs and Balika Vadhu with 4882 TVTs, up from 4692 TVTs.

     

    Zee TV, which has been dislodged from its second position for a while now, dropped to 418920 GVTs from 434988 GVTs, it registered last week. Kumkum Bhagya tops the chart with 7701 TVTs, down from 8326 TVTs, Jodha Akbar at number two garnered 6915 TVTs, down from 7422 TVTs and Qubool Hai notched up and stood at 6800 TVTs, up from 6721 TVTs.

     

    Life OK, at number four, witnessed 296175 GVTs a drop from last week’s 324376 GVTs. Comedy Classes stood at 2527 TVTs, up from 2417 TVTs and Savdhan India scored 2392 TVTs, down from 2556 TVTs.

     

    MSM’s Sab and Sony too witnessed a drop. The comedy channel scored 281028 GVTs down from 298804 GVTs while Sony fell from last week’s 230238 GVTs to 226307 GVTs, this week.

     

    Sab’s chart leader Taarek Mehta Ka Ooltah Chashmah continued getting eyeballs and reported 8380 TVTs, up from 8255 TVTs. Chidiya Ghar lost some numbers and registered 2904 TVTs, down from 3151 TVTs and Family Antakshari observed 1302 TVTs, down from 1535 TVTs.

     

    Sony’s crime property Crime Patrol saw a drop in the viewership and recorded 2112 TVTs, down from 2386 TVTs, Adaalat too saw a drop in the ratings with 1590 TVTs, down from 2124 TVTs and Maharana Veer Pratap grew with 2718 TVTs, up from 2630 TVTs.

     

    Big Magic dropped to 60843 GVTs from 61809 GVTs; Zindagi to 30630 GVTs from 31344 GVTs and Sony Pal witnessed 32834 GVTs down from 32914 GVTs.

     

    Epic continued its upward trend as it gained 3693 GVTs up from 2926 GVTs.

  • Chrome Data: A reality check for Star’s RIO?

    Chrome Data: A reality check for Star’s RIO?

    MUMBAI: In a move that was bound to give birth to a whole new module of distribution, Star India, after deciding to enter only into Reference Interconnect Offer (RIO) deals, in late October this year, decided to give incentives to the multi system operators (MSOs) for carrying its channels.

    With a promise to empower the viewer and platforms, usher in a new era of transparency, and boost the entire digitisation eco-system, the broadcaster decided to incentivise platform operators, if they meet the three criteria: firstly, provide more Star channels on its platform; secondly, give it to as many subscribers as it can; and thirdly, give easy access by placing the channels in the top LCN on its platform.

    However, the shift didn’t go down well with the multi system operators (MSOs). Voices were raised; only to go down with a pinch of salt as slowly they agreed to put all Star channels on a la carte. With IndusInd Media and Communications Limited (IMCL) being the first one to agree to the demands of Maharashtra Cable Operators Federation (MCOF), the others including Den Networks, Digicable and Siti Cable also agreed to give the Star network channels only on viewer’s choice.

    Hathway Cable & Datacom joined the bandwagon after almost a month, by coming out with its new pricing and packaging system.

    And now with everyone toeing the same lines, one would expect things getting in place, if not perfect. However, a look at the opportunity to see (OTS) collated week-on-week by Chrome Data Media & Analytics tells another story.
    If numbers are to be believed, the OTS of channels from the network have seen a setback after the announcement of RIO. There has been a certain percentage difference between the pre and the post RIO era. And suffering the most are the niche and sports channels from the network’s stable.

    Sports channel s across India saw a drop of 9.5 per cent OTS. Channels impacted by this drop are Star Sports 1, 2, 3 & 4. Similarly, English entertainment and movie channels too have felt the heat. With 27.7 per cent OTS drop and 11.7 per cent OTS loss, channels like Star Movies and Star Movies Action and Star World and Fox Crime are losing out in their respective genres.

    The only channels which haven’t seen much impact from the RIO deal belong to the general entertainment category. It has seen a marginal drop of 0.5 per cent OTS from 81.76 per cent to 81.39 per cent, thanks to high demand of channels like Channel V, Star Utsav and Star Plus.

    To fix the damage done, the network will have to work hand-in-hand with the MSOs and advertise as much as possible to let consumers want to avail all its channels.