ITV

Category: Viewership

  • BARC to rollout Spot Monitoring Services from March

    BARC to rollout Spot Monitoring Services from March

    MUMBAI: The Broadcast Audience Research Council (BARC) India is all geared up to release its spot monitoring services earlier than expected. The council will be ready to rollout the services (like AdEx of TAM) by 1 March, 2015, a highly placed industry source tells Indiantelevision.com.

     

    “With talks of a rating dark period, the industry was a little worried as it would impact their billing business,” reveals the source on the reason for bringing ahead the date for releasing data.

     

    Currently, BARC is tracking 350 channels and hence can reveal the data without any hassle.

  • Chrome Data: English News channels gain in week 6

    Chrome Data: English News channels gain in week 6

    MUMBAI: In week six of opportunity to see (OTS) collated by Chrome Data Analytics & Media, English News channels in the eight metros gained the maximum.

    With 1.9 per cent growth, the genre saw Times Now retaining its supremacy with 78 per cent OTS.

    Infotainment channels across India gained 0.8 per cent with Discovery topping the genre with 83.8 per cent OTS.

    Next in line were English movies in eight metros with 0.4 per cent jump and Hindi movies in the Hindi speaking market (HSM) with 0.2 per cent. Movies Now with 66 per cent OTS and Zee Cinema with 94.7 per cent OTS topped in their respective genre.

    As for the losers, Religious channels in the HSM saw the maximum drop of 3.3 per cent. Aastha with 97.1 per cent OTS continued its reign in the genre.

    Kids channels across India and Hindi News channels in the HSM saw a drop of 0.8 per cent and 0.1 per cent respectively. Cartoon Network with 80.7 per cent OTS and ABP News with 95.5 per cent OTS gained the maximum in their respective genres.

  • Tam Data: Zee and Sony gain in week 5

    Tam Data: Zee and Sony gain in week 5

    MUMBAI: In week five of the TAM TV ratings, the numero uno channel, Star Plus, witnessed a drop. From 659015 GVTs, it fell to 616431 GVTs.

     

    The week saw Zee TV gaining and propelling back to number two position with 485396 GVTs, up from 407999 GVTs.

     

    Colors, which enjoyed the number two spot for a while, came in third in the rating chart. It was a marginal drop of 476976 GVTs from 485008 GVTs.

     

    At number four stood, Life OK with 337642 GVTs up from 298833 GVTs.

     

    Multi Screen Media’s Sony Entertainment Television (SET) jumped to 263082 GVTs from 237536 GVTs. Its sister channel, Sab, witnessed a drop; from 304601 GVTs to 294412 GVTs.

     

    Talking about the other small players in the market, Big Magic reported 41799 GVTs, down from 48822 GVTs; Sony Pal registered 29159 GVTs up from 25595 GVTs; Zindagi scored 18439 GVTs down from 20737 GVTs and Epic observed 8057 GVTs up from 6958 GVTs.

  • IBF is not ending TAM subscription: Punit Goenka

    IBF is not ending TAM subscription: Punit Goenka

    MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by courts) to Broadcast Audience Research Council India (BARC) likely to start releasing television ratings data by April, as reported earlier by Indiantelevision.com, things haven’t been hunky-dory for the measurement body for a while now.

     

    However, not only did the agency fight tooth and nail the allegations of poor quality TAM research data, it also complied with the guidelines set by Information and Broadcasting Ministry for a TV ratings agency in order to exist. For instance, TAM continues to increase the size of the panel to fulfill the minimum peoplemeter sample size of 20,000 homes guideline, set by the I&B Ministry.

     

    With a few months left for BARC to begin rolling out its data, there have been various speculations making rounds in the industry. “There is the cost issue. Why would one pay for both TAM and BARC subscription? Also, since both the measurement bodies have a different way of functioning, one needs to take a break before adopting the new one,” says an industry source on the reason for the ratings blackout, if indeed it ever happens.

     

    So much so, a few media reports have gone on record to say that the Indian Broadcasting Foundation (IBF) is planning to end its subscription with TAM leading to a period sans ratings. This in turn has created panic in the industry, as it awaits two major events namely the ICC Cricket World Cup 2015 and the eighth edition of the Indian Premiere League (IPL). As per sources, ad rates for WC are touted to be around Rs 4 lakh for 10 seconds and ad rates for IPL have seen an increase of around 10-15 per cent generating huge ad revenue for broadcasters.

     

    When questioned on the reports doing the rounds and how it would impact the industry in case the IBF decides to end its subscription from TAM, Kantar CEO Eric Salama laughs saying, “I don’t know about the intentions.”

     

    What’s more, an industry source  close to the development clarifies that so far the ratings agency had not heard from the IBF or anyone from the industry on the matter.

     

    To get further confirmation on the matter, Indiantelevision.com contacted IBF board member and BARC chairman Punit Goenka and he denied the report as well. “There is no such decision taken by the IBF,” he asserted.

     

  • Chrome Data: Only Religious channels gain in week 5

    Chrome Data: Only Religious channels gain in week 5

    MUMBAI: Week 5 of 2015 saw more fall than rise in the opportunity to see (OTS) collated by Chrome Data Analytics & Media.

     

    The only genre to see a rise was Religious in the Hindi Speaking Market (HSM). In the category, which saw a marginal jump of 0.6 per cent, Aastha channel continued its supremacy with 97.1 per cent OTS.

     

    As for the losers, the maximum drop was witnessed by English Movies channels in the eight metros. It fell by 4.4 per cent. Movies Now with 66.4 per cent OTS topped the chart in the genre.

     

    Business News in the eight metros saw a drop of 3.4 per cent followed by English News with 2.3 per cent drop.

     

    CNBC Awaaz with 81.4 per cent OTS and Times Now with 78.1 per cent OTS topped their respective genres.

     

    In the eight metros, English Entertainment channels too saw a drop of 1.4 per cent. However, Comedy Central with 56.6 per cent OTS remained on top.

  • TAM TV ratings: Week 4 of regional channels

    TAM TV ratings: Week 4 of regional channels

    MUMBAI: In week 4 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Mahuaa Plus led the chart with 1,402 GVTs followed by Mahuaa at the second position with 1,131 GVTs and Big Magic Ganga at number three with 978 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 142,602 GVTs. ETV Marathi stood second with 62,298 GVTs and Star Pravah ranked number three with 54,873 GVTs.

     

    In the West Bengal market, Star Jalsha continued to hold its number one position with 110,684 GVTs followed by Z Bangla with 83,352 GVTs and ETV Bangla at number three with 23,578 GVTs.

     

    In the Tamil GEC space, Sun TV topped the chart with 224,920 GVTs followed by Star Vijay with 70,651 GVTs and Polimer ranked number three with 22,364 GVTs.

     

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 84,090 GVTs. ETV Kannada ranked second with 56,894 GVTs and Suvarna at number three scored 45,918 GVTs.

     

    In the Telugu GEC space, Maa TV observed the top spot 101,388 GVTs followed by ETV with 91,440 GVTs and Z Telugu at number three with 90,376 GVTs.

     

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 58,452 GVTs. Surya TV stood at number two with 14,172 GVTs and Asianet Plus ranked number three with 4,326 GVTs.

  • Star Plus wins big in week 4

    Star Plus wins big in week 4

    MUMBAI: In week four of TAM TV ratings, the leader in the general entertainment space, Star Plus has proved its might once again. The channel has observed a significant rise in viewership and recorded 659 million GVTs, up from 613 million GVTs.

     

    The second highest gainer, Sony Entertainment Television (SET) at number six, tracked 238 million GVTs, up from 235 million GVTs.

     

    Colors continued to retain its number two position with 485 million GVTs followed by Zee TV at 408 million GVTs, down from 417 million GVTs.

     

    Despite a drop, Sab continued to hold its number four position strongly at 305 million GVTs, down from 318 million GVTs.

     

    At number five stood Life OK with 299 million GVTs, down from 316 million GVTs.

     

    Talking about the other small players in the market, all of them witnessed a fall in the ratings. Thus, Big Magic reported 49 million GVTs, down from 57 million GVTs, Sony Pal registered 26 million GVTs, down from 29 million GVTs, Zindagi scored 21 million GVTs, down from 24 million GVTs and Epic observed 7 million GVTs, down from 8.3 million GVTs.

  • Chrome Data: Sports channels witness maximum growth

    Chrome Data: Sports channels witness maximum growth

    MUMBAI: Sports channels across India saw the highest jump of 1.7 per cent when it comes to opportunity to see (OTS) collated by Chrome Data Analytics & Media.

     

    DD Sports with 74.4 per cent OTS led the charge in the category.

     

    English Entertainment channels in the eight metros and Infotainment channels across India witnessed 0.5 per cent jump. In their respective categories, Comedy Central with 60 per cent OTS and Discovery with 84.9 per cent OTS topped the charts.

     

    In the Hindi speaking marketing (HSM), Hindi Movie channels saw a 0.4 per cent hike. Zee Cinema with 95.3 per cent OTS gained the most in the genre.

     

    As for the losers, Hindi GECs in the HSM and English News in the eight metros saw a marginal drop of 0.4 per cent.

     

    Star Plus with 97 per cent OTS and Times Now with 79.8 per cent OTS reigned their respective genres.

  • Esha Media Research inks media monitoring deal with Clipbyte

    Esha Media Research inks media monitoring deal with Clipbyte

    KOLKATA: Esha Media Research, a media monitoring and research company, has signed a deal to support clipbyte.com, an e-commerce portal for media monitoring, which will monitor bytes and provide analyses.

     

    Clipbyte.com, which is an e-commerce media monitoring portal for television, print, internet and social media, will be operational in a week’s time. The beta version of the site, however, is live. Apart from monitoring TV channels, the e-commerce portal will track social media posts like Instagram, Facebook and Linkedin among others powered by Everymedia Technologies. Clipbyte.com has also inked a tie-up with a payment gateway solution company also, it is further learnt.

     

    Speaking to Indiantelevision.com Esha Media Research managing director RS Iyer said, “The clients from across the world can request media clips, which can be viewed or downloaded. EMR has business channels archived from 2004 onwards and we monitor print media from 900 publications.”

     

    Apart from providing clips of events and news of any nature, the portal aims to be dynamic in nature and provide good analytical reports on the media sector especially television and digital media trends. “It will be the first single dashboard media monitoring portal in the country including broadcast, print, Internet and social media. Going forward many more services within the media space will be added,” Iyer said, without getting into specifics.

     

    When asked on how the company will provide clips of so many regional newspapers, Iyer assured that the company was working on providing clips of all INS recognized newspapers and magazines. “However, this will take some time as India has publications in multiple regional languages,” he said.

     

    “This will be a subscription based service and everything will be maintained from a single dashboard from our Mumbai office,” he further added.

     

    Clipbyte.com is mobile compatible; very soon mobile apps also would available.

     

    A few months back, Esha was also considering radio monitoring services with the Centre allowing privately-owned FM radio channels to start their own news broadcast. Whether Clipbyte.com will provide radio bytes it not known as of now.

  • TAM TV ratings: Week 3 of regional channels

    TAM TV ratings: Week 3 of regional channels

    MUMBAI: In the week 3 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Mahuaa Plus led the chart with 1,526 GVTs followed by Big Magic Ganga at the second position with 1,068 GVTs and Oscar Movies Bhojpuri at number three with 936 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the chart with 137,399 GVTs. ETV Marathi stood second with 55,852 GVTs and Star Pravah ranked number three with, 55,225 GVTs.

     

    In the West Bengal market, Star Jalsha continued to hold its number one position with 105,333 GVTs, followed by Z Bangla with 81,728 GVTs and ETV Bangla with 23,743 GVTs at number three.

     

    In the Tamil GEC space, Sun TV topped the chart with 267,930 GVTs followed by Star Vijay with 101,455 GVTs and Kalaignar TV ranked number three with 33,979 GVTs.

     

    Talking about the Karnataka region, Udaya stood at number one spot in the Kannada GEC space with 77,421 GVTs. ETV Kannada ranked second with 50,505 GVTs and Suvarna at number three scored 50,208 GVTs.

     

    In the Telugu GEC space, Gemini observed the top spot with 121,600 GVTs followed by Maa TV with 112,406 GVTs and Z Telugu at number three with 107,621 GVTs.

     

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 55,404 GVTs. Surya TV stood at number two with 15,689 GVTs and Kairali  ranked number three with 5,388 GVTs.