ITV

Category: Viewership

  • Chrome Data: English Entertainment channels gain in week 9

    Chrome Data: English Entertainment channels gain in week 9

    MUMBAI: In week nine of opportunity to see (OTS) collated by Chrome Data Analytics & Media, English Entertainment channels in the eight metros gained the maximum.

     

    With 6.2 per cent growth, the genre saw AXN leading the chart with 56.2 per cent OTS.

     

    On the other hand, English Movie channels across eight metros gained 1.7 per cent. Romedy Now topped the chart with 65.8 per cent OTS.

     

    Next in the line were Sports channels across India with 0.6 per cent jump and Kids channels across India with 0.4 per cent jump. Cartoon Network was the chart leader in the kids category with 81 per cent OTS.

     

    As for the losers, Business News channels across eight metros saw the maximum drop of 2.9 per cent followed by Religious channels in Hindi Speaking Markets (HSM) with 1.1 per cent drop.

     

    CNBC Awaaz with 77.0 per cent OTS and Aastha with 94.9 per cent OTS topped in their respective genres.

     

    Last but not the least, Hindi News channels and Music channels in HSM markets too witnessed a fall of one per cent and 0.9 per cent respectively.

     

    ABP News topped the chart with 93.5 per cent OTS, while 9XM in the music category noted 90.4 per cent OTS.

  • Asianet scores big in the Malayalam category

    Asianet scores big in the Malayalam category

    MUMBAI: In week eight of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga continued its numero uno position with 2,238 GVTs followed by Mahuaa Plus with 980 GVTs and at number three stood Anjan with 635 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 146,467 GVTs followed by ETV Marathi at number two with 54,562 GVTs and Star Pravah at number three generated 54,060 GVTs.

     

    In the Bengali market, Star Jalsha continued to stay strong at number one position with 101,314 GVTs followed by Z Bangla at number two with 83,519 GVTs. ETV Bangla retained its number three position with 24,190 GVTs.

     

    On the other hand, in the Kannada market, Udaya stood at number one spot with 67,110 GVTs. ETV Kannada ranked second with 57,103 GVTs and Suvarna at number three scored 44,240 GVTs.

     

    In the Tamil GEC space, Sun TV continued to hold its numero uno position with 219,901 GVTs followed by Star Vijay with 110,276 GVTs and Z Tamil with 22,351 GVTs.

     

    In the Telugu GEC space, Gemini became the chart leader with 117,500 GVTs followed by Maa TV with 98,705 GVTs and ETV at number three scored 85,742 GVTs.

     

    Lastly, in the Kerala region, Asianet scored the highest in the Malayalam category with 52,644 GVTs. Surya reported 15,063 GVTs, whereas Asianet Plus garnered 6,029 GVTs.

  • Colors packs a punch; back to number two

    Colors packs a punch; back to number two

    MUMBAI: The past few weeks saw two major players Colors and Zee TV fighting for the second spot on the TAM TV ratings chart. While last week Zee TV won the battle and took over the second position, week eight of the ratings had a different story to tell.

     

    Colors finally managed to get back on the second spot with 444 million GVTs, up from 434 million GVTs. On the other hand, Zee TV noticed a huge fall and limped back to the third position with 418 million GVTs, down from 448 million GVTs.

     

    Apart from Zee TV, Life OK too saw some numbers down this week as it scored 316 million GVTs, down from 330 million GVTs.

     

    Star Plus continued to rule the charts with 636 million GVTs, up from 623 million GVTs.

     

    Both the Multi Screen Media (MSM) offerings observed a marginal rise in the viewership. Thus, Sab at number fifth position noted 286 million GVTs, up from 285 million GVTs and Sony Entertainment Television (SET) recorded 254 million GVTs, up from 253 million GVTs.

     

    As far as the other channels are concerned, Big Magic clocked 47 million GVTs, up from 46 million GVTs. Sony Pal too witnessed a significant rise and registered 39 million GVTs, up from 25 million GVTs, whereas Zindagi noted 22 million GVTs, up from 17 million GVTs.

     

    Epic observed a drop in the ratings and garnered 7.2 million GVTs, down from 8.9 million GVTs.

  • Chrome Data: English News channels continue to gain in week 8

    Chrome Data: English News channels continue to gain in week 8

    MUMBAI: In week eight of opportunity to see (OTS) collated by Chrome Data Analytics & Media, English News channels in the eight metros gained the maximum.

     

    With 3.4 per cent growth, the genre saw Times Now retaining its supremacy with 79.1 per cent OTS. 

     

    Sports channels across India gained 3.2 per cent. 

     

    Next in the line were Business News channels in the eight metros with 2.2 per cent jump and Music channels in the Hindi speaking market (HSM) with 0.7 per cent. CNBC Awaaz with 80.6 per cent OTS and 9XM with 90.6 per cent OTS topped in their respective genres. 

     

    As for the losers, English Entertainment channels in eight metros saw the maximum drop of 4.9 per cent. Comedy Central with 52.5 per cent OTS topped the category. 

     

    Kids channels across India and Hindi movie channels in HSM markets saw a drop of 0.9 per cent and 0.7 per cent respectively. Cartoon Network with 79.9 per cent OTS and Max with 95.5 per cent OTS scored the maximum in their respective genre. 

     

    Last but not the least, English Movies in the eight metros observed a fall of 0.5 per cent. Movies Now topped the chart with 67.1 per cent OTS.

  • Zee TV dislodges Colors yet again

    Zee TV dislodges Colors yet again

    MUMBAI: There has been some shuffling for the second spot inweek seven of TAM TV ratings as Zee TV took over Colors by a huge margin and spotted 448 million GVTs, down from 451 million GVTs.

     

    Colors at number three observed a huge fall in the viewership and recorded 434 million GVTs, down from 454 million GVTs.

     

    Talking about the gainers this week, only Life OK and Sony Entertainment Television (SET) were on the rise. Life OK retained its number four position with 330 million GVTs, up from 310 million GVTs; while Sony at number six with a significant rise noted 253 million GVTs, up from 236 million GVTs.

     

    Despite a drop, Star Plus continues to hold the numero uno position with 623 million GVTs, down from 645 million GVTs. Sab at number five noted 285 million GVTs, down from 294 million GVTs.

     

    On the other hand, Big Magic reported 46 million GVTs, down from 53 million GVTs, while Sony Pal observed 25 million GVTs, down from 26 million GVTs. Zindagi garnered 17 million GVTs, down from 18 million GVTs, whereas Epic continued to grab eyeballs with 8.9 million GVTs, up from 7.7 million GVTs.

  • BARC India organizes media workstation training sessions

    BARC India organizes media workstation training sessions

    MUMBAI: BARC India organised training sessions to its stakeholders across four cities in India. The BARC India Media Workstation (BMW) gave users a new software, which will usher in a new era of audience interpretation.

     

    According to BARC India, the industry responded with a houseful of registrations within three days of its announcement and members of the industry are coming in to test drive the new software.

     

    BMW Training sessions are being conducted every Monday in Mumbai and every Wednesday in Delhi. With four batches of one hour each and over 120 attendees on the first day.

     

    Team BARC India took the participants through a step-by-step introduction across the AudView, AdView, PlanView and TeleView sections of the BMW. Separate tables with lap-tops were available for a hands-on experience.

     

    The BARC India Road shows have been promoted online. Those who attended the BMW training session were awarded certificates.

     

    To register Click here

  • Chrome Data: Insignificant gain in week seven

    Chrome Data: Insignificant gain in week seven

    MUMBAI: In week seven of opportunity to see (OTS) collated by Chrome Data Analytics & Media, the only gainer were Hindi general entertainment channels (GECs) in the Hindi speaking market (HSM). 

     

    The genre saw an insignificant jump of 0.1 per cent with DD National topping the chart with 96.7 per cent OTS.

     

    As for the losers, the eight metros saw the maximum fall. English Entertainment channels in the eight metros led the way with 2.7 per cent fall. Comedy Central with 55.1 OTS topped the genre.

     

    Kids channels across the country witnessed a drop of one per cent with Cartoon Network continuing its reign in the genre with 80.2 per cent OTS.

     

    English Movies and English News both saw a drop of 1.8 per cent in the eight metros. Movies Now with 65.5 per cent OTS and Times Now with 77.3 per cent OTS topped their respective genres.

  • WPP’s Kantar inks global alliance outside US with ComScore

    WPP’s Kantar inks global alliance outside US with ComScore

    MUMBAI: ComScore has inked a strategic alliance with WPP’s data investment management division, Kantar.

     

    The alliance, which covers territories outside the US, establishes a framework for the parties to bring the best of breed together from the two companies – their products, technology, data assets, research panels and relationships – to provide world class cross-media audience and campaign measurement capabilities.

     

    The alliance follows the intended acquisition by WPP, announced earlier today, of a substantial equity stake in comScore. Under the terms of the agreement, comScore will issue 4.45 per cent in shares in exchange for the benefits of the strategic alliance, and acquisition of certain European Internet audience measurement assets. WPP will also purchase up to 15 per cent shares of comScore through a tender offer with an offering price of $46.13, giving WPP a total ownership stake in comScore of between 15-20 per cent. The transaction is subject to customary regulatory approvals and is expected to close in the second quarter of 2015. Provided WPP’s tender offer is successful, it is expected to be accretive to comScore’s non-GAAP earnings per share in 2015.

     

    comScore will partner with Kantar and its operating businesses on cross-media audience and campaign measurement in non-US markets. comScore will also acquire the assets of Kantar’s Internet audience measurement businesses in certain European markets. In these markets, Kantar and comScore will continue to provide the same level of seamless integration and data services.

     

    “This long-term, strategic alliance will simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry. The emerging mediascape points to a massive global opportunity waiting to be unlocked by cracking the code on cross-media audience and campaign measurement. We look forward to working together with Kantar to deliver new measurement products based on our complementary offerings in these markets,” said comScore CEO Serge Matta.

     

    Kantar CEO Eric Salama added, “By partnering with comScore and combining our respective strengths, we will integrate data and expertise to give our clients a new standard in measuring audiences and campaigns across multiple platforms. This continues our strategy of combining survey, panel and census data and putting digital at the heart of all we do.”

  • TAM Ratings: Sun TV tops the regional space

    TAM Ratings: Sun TV tops the regional space

    MUMBAI: In week 6 of TAM TV ratings, let’s take a look at how the regional channels have fared across the country.

     

    In the Bihar + Jharkhand region in the CS4+ market, Big Magic Ganga led the chart with 1,327 GVTs followed by Mahuaa with 846 GVTs and Anjan at the number third spot with 688 GVTs.

     

    In the Marathi general entertainment channel (GEC) space, Z Marathi topped the Maharashtra region with 145,084 GVTs followed by Star Pravah at number second position with 56,548 GVTs. ETV Marathi stood third with 53,789 GVTs.

     

    In the Bengali market, Star Jalsha continued to hold its number one position in the West Bengal market with 98,463 GVTs followed by Z Bangla with 84,849 GVTs and ETV Bangla at number three with 26,476 GVTs.

     

    In the Tamil GEC space, Sun TV continued its numero uno position with 222,062 GVTs followed by Star Vijay with 66,863 GVTs and Z Tamil ranked number three with 23,110 GVTs.

     

    Talking about the Kannada market, Udaya stood at number one spot with 76,166 GVTs. ETV Kannada ranked second with 56,757 GVTs and Suvarna at number three scored 44,297 GVTs.

     

    In the Telugu GEC space, Gemini becomes the chart leader with 104,070 GVTs followed by Maa TV with 95,127 GVTs and ETV at number three scored 92,411 GVTs.

     

    Lastly, in the Kerala region; Asianet scored the highest in the Malayalam category with 56,477 GVTs. Surya reported 15,185 GVTs and Asianet Plus garnered 5,004 GVTs. 

  • Zee TV back to third spot; Star Plus the only gainer

    Zee TV back to third spot; Star Plus the only gainer

    MUMBAI: Its spot at the number two position was just limited for a week as the general entertainment channel (GEC) Zee TV went back to its number three position in week six of TAM TV ratings. The channel observed a huge fall and scored 450,944 GVTs, down from 485,396 GVTs. 

     

    Despite a fall, Colors regained its number two position with 454,157 GVTs, down from 476,976 GVTs. 

     

    Star Plus was the only gainer this week as it reported 645,013 GVTs, up from 616,431 GVTs. Life OK stayed happy at number four with 309,669 GVTs, down from 337,642 GVTs. 

     

    Sab at number five generated 293,685 GVTs, down from 294,412 GVTs and at number six Sony Entertainment Television (SET) garnered 235,501 GVTs, down from 263,082 GVTs.   

     

    The popular show from Star Plus – Diya Aur Baati Hum topped the general entertainment space with 10,908 TVTs, up from 10,674 TVTs. Ye Hai Mohababtein from Star too had a clear win and stood strong at number two with 9,129 TVTs, up from 8,595 TVTs and Saathiya Saath occupied the third spot with 8,975 TVTs, up from 8,557 TVTs. 

     

    Zee TV’s Kumkum Bhagya stood at the fourth spot with 8,909 TVTs, up from 8,443 TVTs followed by Yeh Rishta Kya Kehlata Hai that clocked 8,613 TVTs, up from 8,147 TVTs. 

     

    At the sixth spot stood Colors’ reality game show – Fear Factor: Khatron Ke Khiladi 6, which opened at 8,593 TVTs. The channel’s fiction offering Sasural Simar Ka too grabbed eyeballs as it observed seventh position at the ratings chart and delivered 7,779 TVTs, up from 7,303 TVTs. 

     

    Sab’s chart leader Taarak Mehta Ka Ooltah Chashmah grabbed the eighth spot and scored 7,329 TVTs, up from 6,822 TVTs. Zee TV’s fiction offering Jamai Raja occupied the ninth position with 7,301 TVTs, up from 6,899 TVTs.

     

    Last but not the least, at the tenth spot stood Star Plus’ fiction property – Tu Mera Hero, which generated 7,143 TVTs, up from 6,289 TVTs.