ITV

Category: Viewership

  • Sab topples Life OK in individual ratings: TAM

    Sab topples Life OK in individual ratings: TAM

    MUMBAI: While the Broadcast Audience Research Council (BARC) India rolled out its first set of new television ratings on 29 April, the existing ratings body TAM (Television Audience Measurement) released its data for Hindi general entertainment channels (GECS) during week 15 (5 – 11 April) and week 16 (12 – 18 April).

     

    The data indicates the difference between household and individual data in Hindi speaking markets (HSM) without LC1 markets. On CS Household level, Star Plus dominates the chart with 672 GRPs followed by Colors at number two with 483 GRPs. Zee TV stood at number three with 401 GRPs followed by Life OK with 336 GRPs.

     

    Sab at number five recorded 313 GRPs, whereas Sony Entertainment Television (SET) remained at the bottom of the chart with 255 GRPs. The newest Hindi general entertainment channel &TV noted 114 GRPs.

     

    On the CS 4+ individual front, Star Plus continued to lead with 276 GRPs followed by Colors with 203 GRPs, whereas Zee TV recorded 174 GRPs.

     

    An interesting thing to note here was that while Life OK scored more than Sab in terms of household ratings for the two weeks, the latter managed to get more ratings when it came to individual ratings. In household ratings, Life OK scored 336 GRPs while Sab TV scored 313 GRPs, however in individual ratings Sab TV fared better as it scored 141 GRPs in comparison to Life OK’s 135 GRPs.

  • BARC India rolls out debut television ratings data

    BARC India rolls out debut television ratings data

    MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today (29 April, 2015).

     

    According to data sourced from BARC subscribers of week 16 (18 April – 24 April, which is the first week for BARC data) for CS 4+, HSM markets, general entertainment channel (GEC) Star Plus led the chart with 495 GRPs followed by Colors with 441 GRPs.

     

    In week 16, Zee TV’s loss was Life OK’s gain. Life OK grabbed the third spot with 366 GRPs while Zee TV dropped to the fourth position with 311 GRPs.

     

    Sab stood at the fifth position with 262 GRPs, leaving Sony Entertainment Television (SET) at the bottom rung of the ladder with 234 GRPs.

     

    On the other hand, &TV reported 107 GRPs, whereas Sony Pal garnered 40 GRPs.

  • Kantar Media & comScore join hands to offer cross-media audience measurement

    Kantar Media & comScore join hands to offer cross-media audience measurement

    MUMBAI: comScore and Kantar Media will be introducing their first joint offering for cross-media audience measurement to key clients.

     

    The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this year to provide world class cross-media audience and campaign measurement capabilities to markets around the world.

     

    Bringing together the leading experts on TV and internet audience measurement, both companies have defined a roadmap together that addresses a range of reporting scopes and the options of available measurement assets and techniques, including panels, meters, tagging, home routers, return path data and census profiles.

     

    There has been significant interest in the partnership from clients and industry committees around the world. Based on this feedback, Spain has been identified as the pilot market with initial findings expected later this year, and other markets to follow.

     

    “As advertising spend on integrated cross-media campaigns increases, there is a growing demand for solutions that bring together TV and internet audience measurement to provide cross-media reach & frequency. We are pleased at the progress our research and technical teams have made in combining different measurement techniques and designing a common approach. Cross-media measurement solutions must be responsive to local needs so we have designed a framework that maximizes the use of existing data sets and commercial considerations in any given market,” said Kantar Media CEO & chairman Andy Brown.

     

    comScore CEO Serge Matta added, “We are delivering on our promise to simplify the deployment of global measurement capabilities and accelerate the creation of new services for the industry. The customer response to our partnership was extremely positive, as the market is eager to see cross-media measurement for both audiences and campaigns.”

     

    The defined scopes of reporting for an integrated measurement approach in addition to core broadcast TV include:

     

    * Extended TV – content broadcast in simulcast or on-demand on smartphones, tablets desktops and OTT devices.

     

    * Total Video – all video content from online platforms whether broadcast video or not, such as YouTube.

     

    * Total View – all online content whether video or text based, accessed via a browser or app, on smartphones, tablets desktops and OTT devices.

     

    Total View brings together gold-standard TV measurement and multi-platform online measurement for a complete view of viewers’ media usage on TV and online.

     

    In response to the needs of broadcasters, content owners and publishers to reduce the operational overhead of measurement, comScore and Kantar Media have developed an integrated tagging approach for web, video, and application measurement, allowing seamless data sharing with explicit client permission but without requiring duplication of implementations. Both companies will continue to support any tagging deployments under existing contracts. The option to move to an integrated approach would be a decision for the relevant joint industry committee or user group.

  • Chrome Data: No gainers this week

    Chrome Data: No gainers this week

    MUMBAI: It was a ‘no gainer’ week in the opportunity to see (OTS) collated by Chrome Data Analytics & Media.

     

    In Week 17, Hindi Movie channels in the Hindi speaking markets (HSM) and English Entertainment channels in the eight metros were the most affected ones with 3.3 per cent OTS. Max topped the category with 95.2 per cent OTS and Comedy Central with 49.3 per cent OTS.

     

    Next on the list were English movie channels in the eight metros with 3.0 per cent OTS. Movies Now led the category with 61.2 per cent OTS.

     

    On the other hand, Hindi News channels in the HSM markets observed 1.3 per cent OTS with ABP News being the most affected channel with 94.3 per cent OTS.

  • Rentrak signs TV ratings agreement with Crossmedia

    Rentrak signs TV ratings agreement with Crossmedia

    MUMBAI: Rentrak has inked a TV ratings agreement with independent full-service media planning and buying agency Crossmedia.

     

    Crossmedia will utilize Rentrak’s national and local measurement services to gain a deeper understanding of consumers for its clients. Rentrak will offer Crossmedia advanced analytics to build knowledge of consumer viewing behavior in major US markets.

     

    Crossmedia co-founder and president Kamran Asghar said, “Rentrak is a smart alternative to the competition and the sensitivity in its local TV data is greatly assisting in the robustness of our analytics and next generation planning and buying solutions.”

     

  • Life OK and Sony the only gainers in week 16

    Life OK and Sony the only gainers in week 16

    MUMBAI: It was a ‘cold’ week for Hindi general entertainment channels (GECs) with most of the channels witnessing a drop in its viewership. In week 16 of TAM TV ratings, Life OK and Sony Entertainment Television (SET) were the only gainers.

     

    Life OK moves back to the fourth position with 288,556 GVTs, up from 287,837 GVTs. Despite a rise, Sony continues to stay put at the bottom position with 231,751 GVTs, up from 221,219 GVTs.

     

    Amongst the newbies, &TV too saw a significant growth and recorded 98,588 GVTs, up from 88,321 GVTs.

     

    Talking about the losers, Star Plus continued to lead the chart with 545,047 GVTs, down from 601,567 GVTs. Colors continued its stability at number two with 404,374 GVTs, down from 409,767 GVTs.

     

    Zee TV, at number three, registered 377,939 GVTs, down from 388,914 GVTs, whereas Sab stayed happy at number five with 271,638 GVTs, down from 295,542 GVTs.

  • Chrome DM advances data release of broadcast industry report

    Chrome DM advances data release of broadcast industry report

    MUMBAI: With the broadcast industry currently going through a transition phase with regards to its ratings currency, analytics measurement and distribution audit body Chrome DM has decided to advance its data delivery from Monday to Saturday.

     

    Correspondingly, the data collection week’s definition would shift from the earlier “Sunday-Saturday” to “Saturday-Friday.” For example: Week 16, data collection would move from “Sunday, 12 April to Saturday, 18 April,” to “Saturday, 11 April to Friday, 17 April.” 

     

    The advancement of the data release date is a radical shift for stakeholders as media agencies and broadcasters can now take immediate corrective measures with more lead time. This will not only give broadcasters sufficient time to predict reach numbers that would be released during the course of the week, but will also give them a head-start for planning the course for their respective channels.

     

    Speaking to Indiantelevision.com, Chrome DM CEO and founder Pankaj Krishna says, “The CEOs would prefer to have the data on their table on Saturday instead of Monday and our infrastructure enables us to generate real time data with supreme accuracy and hence we came with this decision.”

     

    Chrome has also launched a new tool named Chrome DTH, which enables broadcasters to scrutinize a comprehensive view of all-India DTH operations, including channel status, package information and on-ground market offers across markets and regions. “We are making constant efforts to grow and ensuring that we leave no stone unturned. With this new tool, we will provide quality analysis of DTH data, which will be generated after analyzing huge sum of reports acquired from the length and breadth of the country,” informs Krishna.

     

    Chrome Track 2.0 is an industry currency with over 300 channels detailing connectivity with weighted OTS (Opportunity-to-See) analytics as well as highlights that mark out the changes in channel placements on a daily basis.

     

    The Chrome DM methodology also addresses three key issues concerning the media universe:

     

    Sample Size: Chrome DM consolidates connectivity via scanning 101 million homes; through 24/7 surveillance supported by 3.6 lakh Chrome DM respondents & 12000+ Chrome Panel homes across multiple modes of Television Delivery.

     

    Swings in the ratings: 24×7 surveillance coupled with the fact that Chrome monitors ‘universes’ and not ‘samples’, thereby leaving no room for statistical aberrations. Unlike any other television monitoring service in the country today, Chrome Track provides access to data at a head-end level, thereby ensuring complete transparency in the system.

     

    Accurate representation in the East & South: Chrome is the only company to address eight markets (Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura) in the North-East and one of the few companies to cover 11 markets (Bangalore, Chennai, Hyderabad, AP+ Telangana .1 to 1Mn, AP-Rest 1Mn.+, Karnataka .1 to 1Mn, Kerala .1 to 1Mn., Kerala LC1, Kerala 1Mn. +, TN .1 to 1Mn., TN-Rest 1Mn.+ ) in the South, spanning 14+ million C&S homes.

     

    “Chrome DM has been working closely with the industry since 2009 and has to constantly live up to the analytic needs of 300+ channel partners. The industry, today, is going through a transition in the way we look at ratings and the currencies we adopt – there are millions of advertising bucks riding on the IPL and the corresponding pressures on placements across cable and DTH only gets higher. We recognize the importance of actionable data on a timely basis and hence the advancement of our data by two days,” Krishna concludes.

  • Rentrak inks deal with KDOC-TV in Los Angeles

    Rentrak inks deal with KDOC-TV in Los Angeles

    MUMBAI: Rentrak has signed a TV measurement agreement with KDOC-TV (IND) in Los Angeles.

     

    KDOC-TV will utilize Rentrak’s massive and passive measurement system, including Rentrak’s single-source automotive ratings, to demonstrate the value of their audiences and inventory in reaching specific types of viewers. With the addition of KDOC-TV, Rentrak is providing measurement services to all of the English-language commercial stations located in the Los Angeles television market.

     

    “The way television audiences are measured, planned, bought and sold is evolving due to Rentrak’s database measurement. Advertisers and agencies are adjusting the way they approach media by using big data sources. We are excited to have Rentrak’s advanced metrics, as well as the confidence in ratings that come from a service based on the viewing patterns of nearly one million homes in Los Angeles versus a small sample,” said KDOC president and general manager John Manzi.

     

    “We are happy to welcome KDOC to the Rentrak family,” added Rentrak executive vice president of local television Steve Walsh.

  • Chrome Data: English News genre sees growth in OTS

    Chrome Data: English News genre sees growth in OTS

    MUMBAI: Week 16 of opportunity to see (OTS) collated by Chrome Data Analytics & Media, observed a spike in English News genre in the eight metros. With 1.5 per cent growth, the genre was topped by Times Now with 73.6 per cent OTS.

    This was followed by Hindi general entertainment channels (GECs) in the Hindi Speaking markets (HSM) with 1.3 per cent growth. Colors topped the genre with 97.0 per cent OTS. Hindi Movies genre in the HSM markets witnessed a growth of 0.3 per cent with Max leading the chart with 95.3 per cent OTS.

    Last but not the least, Kids genre in all India reported 0.1 per cent growth with Cartoon Network holding the number one spot with 76.9 per cent OTS.

    Of the losers, Religious channels across HSM markets topped the space with 0.9 per cent. Aastha channel was the most affected one with 97 per cent OTS. It was followed by Music channels in the HSM markets, English Entertainment in the eight metros and Hindi news in the HSM markets wherein each genre witnessed a fall of 0.6 per cent. The categories were led by MTV with 90.6 per cent OTS, Comedy Central with 52.2 per cent OTS and ABP News with 95.3 per cent OTS.

  • TAM TV Ratings: Sab moves to fourth position as Life OK topples

    TAM TV Ratings: Sab moves to fourth position as Life OK topples

    MUMBAI: Amidst speculations of a ratings dark period, the weekly TAM TV ratings have been rolled out. While Star Plus continues to rule the ratings ladder in week 15 of TAM TV ratings, the channel has seen a significant drop in its ratings along with the others.

     

    Star Plus in week 15 of TAM TV ratings scored 601567 GVTs down from the 633437 GVTs it recorded in week 14.

     

    Colors continues its strong hold at number two, even though it fell by 6719 GVTs in week 15 recording 409767 GVTs. The channel had received 416486 GVTs in the previous week.

     

    Positioned third, Zee TV registered 388914 GVTS, down from 405532 GVTs in week 14.

     

    Multi Screen Media’s comedy channel Sab has seen an improvement, as it jumped to the fourth position in the rankings chart. The channel bagged 295542 GVTs, down from 325559 GVTs that it scored in week 14.

                            

    Life OK, on the fifth position, recorded 287837 GVTs in week 15, down from 301685 GVTs in week 14.

     

    Sony Entertainment Television (SET), even with the new show launches has not been able to regain its position. The channel fell by 13918 GVTs managing 221219 GVTs in week 15 as compared to the 235137 GVTs in week 14.   

     

    Last, but not the least, the new entrant in the Hindi general entertainment space &TV saw a marginal dip in its ratings. The channel bagged 88321 GVTs in week 15 compared to the 92563 GVTs in the previous week.