ITV

Category: Viewership

  • TAM TV ratings: Colors the only loser in week 21

    TAM TV ratings: Colors the only loser in week 21

    MUMBAI: Week 21 of TAM TV ratings saw Hindi general entertainment channel (GEC) Colors shed ratings at the household as well as individual level.

     

    The channel secured 440 GRPs in the household category as compared to week 19’s 453 GRPs. In the individual ratings, the channel dipped to 195 GRPs as compared to 200 GRPs in the previous week.

     

    Talking about the winners this week, Star Plus continued to rule both the categories in week 21. In household and individual ratings, the channel bagged 566 GRPs, up from 561 GRPs and 243 GRPs, up from 239 GRPs respectively.

     

    Zee TV saw a marginal rise and noted 319 GRPs, up from 318 GRPs on a household and 146 GRPs, up from 145 GRPs on an individual level.

     

    Life OK took the fourth position and registered 310 GRPs, up from 308 GRPs on a household level and remained stable at 131 GRPs on an individual level.

     

    On the other hand, Sab observed a huge growth at both household and individual categories. It recorded 303 GRPs, up from 273 GRPs on a household level and 145 GRPs, up from 130 GRPs on an individual level.

     

    Despite witnessing a growth in viewership, Sony Entertainment Television (SET) continued to stay at the bottom rung of the ladder with 221 GRPs, up from 205 GRPs at household level and 101 GRPs, up from 92 GRPs.

     

    &TV too grabbed eyeballs as it reported 117 GRPs, up from 109 GRPs on a household level and 53 GRPs, up from 50 GRPs on individual level.

  • Rentrak rolls out new comprehensive TV analytics platform – Rubik

    Rentrak rolls out new comprehensive TV analytics platform – Rubik

    MUMBAI: Rentrak has introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy against Rentrak’s TV audience ratings.

     

    Rubik, which is already in use with 10 major national networks and one major agency holding company, contains Rentrak’s unique Advanced Demographics, which merge TV viewing with information about the products consumers buy and the cars they drive.

     

    The platform allows networks and advertising agencies to understand and identify the most relevant target households. Among Rubik’s features is the ability to combine different segments into a campaign target so that custom reach and frequency reports can be defined and calculated.

     

    “Rubik is the ultimate tool for optimized planning and TV buying at a national level. Do you remember playing for hours and weeks on end as a child with the Rubik’s Cube? I remember being amazed by its complexity and, yet, its simplicity. Our new analytics platform has taken something very complex – TV viewing merged with the products viewers buy, how they vote, and the cars they drive – and made it simple. Think about a cube, not with nine boxes on a side, but with an endless number on each side. Rubik allows clients to perform complex analytics that help unlock the value of television programming and advertising content with viewers as the target,” said Rentrak vice chairman and CEO Bill Livek.

  • BARC India to report individual ratings data from 4 June

    BARC India to report individual ratings data from 4 June

    MUMBAI: The board of directors of the Broadcast Audience Research Council (BARC) India have taken a step ahead and have decided to roll out Individual Ratings Data starting with week 21 (Saturday, 23 May to Friday, 29 May). This will now be released every Thursday beginning 4 June.

     

     As is known, on 29 April, 2015 BARC India, began rolling out its television ratings data. The data rolled out was from week 16 and comprised a panel of about 12,000 households from cities and towns with population more than 100,000 all India. BARC India started measuring states like Jammu Kashmir, North East and Goa, which were never measured earlier.

     

    BARC India CEO Partho Dasgupta said, “Response from broadcasters and advertising agencies has been very good. While all broadcasters were using the household data to their benefit – now with individual data releasing, media planners, buyers and advertisers can make the most of it too. This is the next launch in our series of phased launches for the world’s largest and most modern audience measurement system.”

  • BARC Week 20: Sony channels dominate sports airwaves courtesy IPL

    BARC Week 20: Sony channels dominate sports airwaves courtesy IPL

    MUMBAI: The week 20 of Broadcast Audience Research Council (BARC) ratings saw Multi Screen Media (MSM) emerging as the clear dominant in the sports category courtesy the Indian Premier League (IPL).

     

    Sony Max and Sony Six, official broadcasters of the IPL were placed on the first and second slot with 180940, down from 187924 (000’s sum) and 53362, up from 52731 (000’s sum) respectively. Ten Sports stood at the third position with 22089, up from 15954 (000’s sum).

     

    On the other hand, week 20 saw no change in the pecking order of the Hindi general entertainment channels (GECs). Star Plus continued to dominate the satellite waves with 171144, up from 163554 (000’s sum).

     

    Colors sat comfortably at the number two position with 132637, down from 144899 (000’s sum). Life OK stood at number three with 113817, down from 121931 (000’s sum).

     

    Zee TV took the fourth spot with 97905, down from 99794 (000’s sum). Last but not the least, Sab with 79098, up from 73738 (000’s sum) was the only channel from MSM to feature in the top five channels in GEC category.

     

    Amongst the top three shows, Star Plus’s Saath Nibhaana Saathiya ruled the charts with 2710, up from 2442 (000’s sum). Colors’ Sasural Simar Ka was second with 1726, down from 1818 (000’s sum) followed by Chakravartin Ashoka Samrat with 1523 (000’s sum).

     

    In the news broadcasting space, Aaj Tak continued its numero uno position with 13121, down from 14155 (000’s sum). While the last week saw close battle for the second spot between ABP News and India TV with the former securing the second spot, week 20 had a different story to say.

     

    India TV secured the second position with 11439, down from 12589 (000’s sum), whereas ABP News at number three scored 10616, down from 12981 (000’s sum).

     

    Times Now continued its dominance in the English News broadcasting space with 373, down from 378 (000’s sum) followed by NDTV 24/7 at 211, down from 236 (000’s sum). Headlines Today was placed third at 191, down from 236 (000’s sum).

     

    Viacom’s Nick led the kids’ genre with 74551, up from 70516 (000’s sum) closely followed by Turner International’s Pogo with 69247, up from 67397 (000’s sum). Disney with 53301, up from 52086 (000’s sum) was placed at the third place.

  • Chrome week 21: English News genre sees max growth, Times Now leads

    Chrome week 21: English News genre sees max growth, Times Now leads

    MUMBAI: Week 21 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed the English News genre leading the crowd with growth of 1.1 per cent. Times Now led the chart with 75.7 per cent OTS.

     

    Second to top the list was the Kids genre across All India with 0.1 per cent growth. Cartoon Network continued to hold on to its numero uno position with 79.5 per cent OTS.

     

    On the losers front, English Entertainment genre in the eight metros stood at the number one position and dropped by five per cent with Comedy Central securing the first position with 48.4 per cent OTS.

     

    English Movies genre in the eight metros dropped by 2.1 per cent with Movies Now as the most affected with 61.1 per cent OTS. It was followed by Religious category in the Hindi speaking markets (HSM), which witnessed a drop of 1.4 per cent with Aastha the most affected as it noted 90.6 per cent OTS.

     

    Last but not the least, Hindi Movies genre in the HSM markets dropped by 1.2 per cent with Max leading the chart with 95.1 per cent OTS.

  • TAM TV ratings: Life OK, Sab gain in week 20

    TAM TV ratings: Life OK, Sab gain in week 20

    MUMBAI: Hindi general entertainment channel (GEC) Star Plus continues to rule both the household and individual categories, as per week 20 of TAM TV ratings.

     

    The week again saw the GECs shedding a few household and individual ratings as compared to week 19. Star Plus secured 561 GRPs as compared to week 19’s 566 GRPs in the household category. In the individual ratings, the channel dipped to 239 GRPs from 249 GRPs in the previous week. 

     

    Colors, on the second position in both household and individual ratings, bagged 453 GRPs and 238 GRPs respectively.

     

    Zee TV stood at number three with 318 GRPs in household ratings and 146 GRPs in individual ratings.

     

    Life OK took the forth position and also saw an increase in its household and individual ratings. The channel scored 308 GRPs as compared to week 19’s 299 GRPs in the household ratings and 131 GRPs, a slight increase from the 128 GRPs it got in week 19 in the individual category.

     

    At fifth position, Sab also saw an increase with 273 GRPs as compared to 268 GRPs it managed in week 19 in household category. The channel marked 131 GRPs in week 20, up from 126 GRPs in individual ratings.

     

    Sony, with a huge drop in its household and individual ratings, managed 205 GRPs and 92 GRPs respectively.

     

    &TV scored 109 GRPs and 50 GRPs respectively in household and individual ratings, Sony Pal managed 40 GRPs in household and 20 GRPs in individual ratings, whereas Epic bagged 14 GRPs and 5 GRPs in household and individual ratings respectively.

  • BARC week 19: Star dominates GEC; Sony leads sports

    BARC week 19: Star dominates GEC; Sony leads sports

    MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus continues to dominate the satellite waves.

     

    According to Broadcast Audience Research Council (BARC) India’s Week 19 analysis, Star Plus leads with a rating of 163554 (000’s sum). With 144899 (000’s sum), Viacom 18’s Colors is placed at the second position while Star India’s other entity in the same genre Life OK with 121931 (000’s sum) sits comfortably at the third position over Zee TV 99794 (000’s sum).

     

    Sab with 73738 (000’s sum) is the only channel from Multi Screen Media (MSM) to feature in the top 5 channels in GEC category.  

     

    Star Plus’ dominance is not limited amongst channels only but the most popular programme with 2442 (000’s sum) Saath Nibhaana Saathiya also comes from the broadcaster. Zee TV’s Kumkum Bhagya with 1917 (000’s sum) is placed second, followed by Colors’ Sasural Simar Ka at the third position with 1818 (000’s sum).

     

    MSM emerged as the clear dominant in the sports category courtesy the Indian Premier League (IPL). Sony Max and Sony Six, official broadcasters of the IPL are placed on the first and second slot with 187924 (000’s sum) and 52731 (000’s sum) respectively.

     

    Backed by the strong fan base of WWE action and UEFA Champions League, Ten Sports with 15954 (000’s sum) managed to clinch its third spot back from Star Sports1.

     

    The Hindi News broadcasting space did not see much of a change in the list of top three channels as Aaj Tak with 14155 (000’s sum) continued to be in the first spot. Meanwhile, a close battle for the second spot was witnessed between ABP News with 12981 (000’s sum) and India TV with 12589 (000’s sum).

     

    Times Now led by the flamboyant Arnab Goswami continued the dominance in the English News broadcasting space with 378 (000’s sum) followed by Headlines Today at 296 (000’s sum). Narrowing the gap, 236 (000’s sum) NDTV 24/7 was placed third in the list of top three.

     

    Viacom’s Nick led the kids’ genre with 70516 (000’s sum) closely followed by Turner International’s Pogo with 67397 (000’s sum). Disney with 52086 (000’s sum) was placed at the third place.

     

  • IPL 8: Vodafone, Amazon dominate advertising blitz

    IPL 8: Vodafone, Amazon dominate advertising blitz

    MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during the live coverage.

     

    As per Television Audience Measurement’s (TAM) analysis, Vodafone was closely followed by e-commerce giant Amazon.in, which is IPL’s presenting sponsor this season.

     

    Invading new territories PayTm.com was placed in the third position, while the Aamir Khan endorsed brand Snapdeal.com bagged the fourth berth.

     

    The fifth spot was occupied by the ad for Vimal Pan Masala featuring Ajay Devgn, signifying the brand’s 25 years celebration.

     

    Websites like Cardekho.com, Freecharge.in and Cartrade.com also featured in the list of top ten brands.

     

    On the other hand, the on screen presence was dominated by ACC Cement, which was closely followed by PayTM.com. Brands like Yes Bank, Intex Aqua Speed, Amazon.in and Vodafone Cellular Phone Service followed in chronological order.

     

    TAM’s analysis reflecting on ground presence of brands – Instadia, successfully managed to penetrate through the lenses and grab a slot in the television screen during the match. The category saw title sponsor Pepsi (the cola giant) in the pole position, followed by Pepsi IPL (the cricket tournament). Star India’s VOD platform Hotstar, which is also the official online streaming partner of IPL, is placed in the third spot. Yes Bank and Vodafone Cellular Phone Services followed at the fourth and fifth spot respectively. It must be noted that Hotstar is the sponsor of ‘Hotstar of the Match’ award, whereas Vodfone has ‘Fan of the Day’ and Yes Bank sponsors the ‘Maximum Sixer Award.

     

    Snapdeal brand ambassador Aamir Khan led the celebrity chart on the basis of ad volumes, followed by Ajay Devgn and Indian cricket team captain MS Dhoni.

     

    The list of new advertisers that were endorsing in the multi-million dollar tourney for the first time was led by PayTm.com. Intex Technologies and Vimal Pan Masala and Cardekho.com followed in descending order.

     

    IPL 8 viewership up 23 per cent cumulative reach up 2 per cent

     

    The eight edition of the IPL also received a boost in viewership. As compared to IPL 7, 23 per cent more fans tuned in to various channels of Multi Screen Media (MSM) to enjoy IPL action. After 45 matches, the current season registered 9,823 TVTs (000’s) whereas in 2014 the championship manage to garner 7,985 TVT’s (000’s) after same number of matches.

     

    The cumulative reach also went up compared to the previous edition. After 45 matches IPL 8 garnered 182 million viewers as compared to 179 million in 2014 edition, which signifies a growth of two per cent.

     

    The average time spent witnessed a growth of nine per cent as the current registered 45.04 minutes per match compared to 41.22 minutes of 2014 edition.

     

    IPL 8’s viewership so far has been dominated by males aged between 15 to 24 and 35 above. 

     

    Source: TAM Peoplemeter System; TG: CS 4+ Yrs, Market: All India; Period: 8 April – 9 May, 2015; IPL 7: 45 matches played between 16 April – 19 May, 2014

     

    To view the entire presentation, click here.

  • Merkle inks strategic partnership with Rentrak

    Merkle inks strategic partnership with Rentrak

    MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership with Rentrak.

     

    Through the partnership, Merkle and Rentrak will combine Merkle’s understanding of consumer segments with Rentrak’s massive and passive viewership data to create more effective customer advanced analytics and demographics.

     

    With this partnership, Rentrak can utilize Merkle’s proprietary, multi-national database, Data Source, as a third-party data solution to gain access to the most comprehensive source of consumer data and can provide rich demographic insights about the consumer population it observes. The partnership will also allow Merkle and Rentrak to provide their clients with analytic solutions related to viewership data.

     

    “In the media industry, broadcast and cable networks have converged on the need for a better understanding of their viewers in support of both the buy and sell sides of the ecosystem. Our partnership with the leading player in the marketplace, Rentrak, allows us to help advertiser clients get more granular insights on the viewing behavior of their target audiences with the most powerful medium in the world, TV. This is a new and extremely valuable input to today’s modern media planning activities,” said Merkle SVP and general manager, media and entertainment Andrew Hoeberichts.

     

    “Merkle’s rapid growth is a product of our efforts to identify more intelligent ways of leveraging data, analytics, and technology to understand customers and their motivations and use that knowledge to target customers with relevant, effective media experiences. The opportunity to gain a granular level of insight in TV, a mass medium that has historically relied on broad, imprecise measurement, is extremely exciting. Our broadcast and cable network clients are already seeing the powerful impact of highly focused consumer segmentation, and our partnership with Rentrak will enable them to understand and serve their customer bases even more effectively,” added Merkle chairman & CEO David Williams.

     

    “Rentrak is very excited to be working with Merkle to power targeting solutions that are revolutionizing the way television is bought and sold,” said Rentrak Corporation CEO Bill Livek.

  • IPL 8 garners 182 million unique viewers: TAM

    IPL 8 garners 182 million unique viewers: TAM

    MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League (IPL).

     

    The time spent by viewers per match as per data is 45 minutes 4 seconds, which is nine per cent more than the last season of the league.

     

    Average TVTs showed a growth of 23 per cent when compared to the 2014 edition. Till the fifth week, IPL 8 garnered 3.6 TVR, which signifies a growth of 22 per cent. Overall 68 per cent of All India Universe tuned in to witness IPL 8.

     

    The opening bout between Kolkata Knight Rider (KKR) and Mumbai Indians (MI), which garnered 5.4 per cent TVRs, remains as the top viewed match so far in this season of 2015. On the other hand, the game between Sunrisers Hyderabad and Rajasthan Royals registered the least viewership amongst all the matches played so far.

     

    With the playoffs knocking at the door, it remains to be seen whether this IPL manages to create new viewership records.

     

    Click here for overall ratings