ITV

Category: Viewership

  • Chrome Week 25: Religious category sees max decline, infotainment leads growth chart

    Chrome Week 25: Religious category sees max decline, infotainment leads growth chart

    MUMBAI: Week 25 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media depicted a decline in Religious category in Hindi speaking marker (HSM). The category declined by 1.3 per cent.

    On the other hand, English News channels and English Business News channels shared the second position in top OTS losers chart witnessing 0.4 per cent decline in the eight metros. The other decline was registered by the Kids category, as it dropped 0.3 per cent all over India.

    Meanwhile infotainment category emerged as the top gainer in week 25 with 1.2 per cent all over India. Sports category followed infotainment with 0.4 per cent growth all over India followed by Hindi GEC with 0.1 per cent in HSM. English movies category also registered 0.1 per cent growth in the eight metros.

    In terms of OTS in GEC category Zee TV led the tally with 96.2 per cent in HSM followed by Colors (96 per cent), DD National (95.5 per cent) and Star Plus (95.1 per cent) in the same market.

    Times Now leads the OTS in the eight metros with 78.6 in the English News category, while the business news category is led by CNBC Awaz with 80.3 per cent in same geography.

    DD Sports with 74.6 per cent availability in all India market emerged as the leader in sports category as per data collated by Chrome Data, Analytics and Media. DD Sports is followed by Ten Sports with 67.6 per cent.

  • BARC week 23: Hindi GECs’ order remains unmoved

    BARC week 23: Hindi GECs’ order remains unmoved

     

    MUMBAI: Week 23 of Broadcast Audience Research Council (BARC) ratings saw no change in the pecking order of Hindi general entertainment channels (GECs). Star Plus continued to stay on top with 366096 (000’s sum) followed by Colors with 328096 (000’s sum).

     

    Zee TV stood at number three with 237242 (000’s sum), whereas Life OK occupied the fourth spot with 232292 (000’s sum). Sab maintained its fifth position with 186421 (000’s sum).

     

    Amongst the top three programs, Star Plus’s Saath Nibhaana Saathiya continued to rule the chart with 6566 (000’s sum) followed by Yeh Rishta Kya Kehlata Hai with 4465 (000’s sum). Colors’ Sasural Simar Ka secured the third position with 4421 (000’s sum).

     

    Sports category witnessed new winners this week. Though Ten Sports continued to hold the number one spot with 46541 (000’s sum), Star Sports 3 and Star Sports 1 were perched at the second and third spot with 15794 (000’s sum) and 15158 (000’s sum) respectively.

     

    In the Hindi news broadcasting space, Aaj Tak continued its stranglehold on its pole position with 28366 (000’s sum). India TV claimed the second spot with 27514 (000’s sum) followed by ABP News at number three with 27074 (000’s sum).

     

    In the English Business news genre, CNBC TV18 topped the category with 182 (000’s sum) followed by ET Now with 153 (000’s sum) at number two. NDTV Profit and NDTV Prime at number three scored 22 (000’s sum).

     

    In the Hindi Business news space, CNBC Awaaz garnered 984 (000’s sum) followed by Zee Business with 451 (000’s sum).

  • Zee gains big in individual data; Colors’ five shows top the list

    Zee gains big in individual data; Colors’ five shows top the list

    MUMBAI: Hindi general entertainment channel (GEC), Zee TV is riding high on success. After winning back its third slot and dislodging Sab to number four in week 23 of TAM TV ratings, in week 24, the channel has garnered a significant rise in individual data. 

     

    Zee TV observed 167 GRPs, up from 147 GRPs at number three. Sony at number six was the second highest gainer with 119 GRPs, up from 113 GRPs. Life OK at number five too saw a marginal rise with 131 GRPs, up from 130 GRPs. &TV also witnessed a growth in ratings and recorded 68 GRPs, up from 58 GRPs. 

     

    Other channels like Star Plus and Sab were on the losing side in week 24. While Star Plus dropped from 244 GRPs to 241 GRPs in individual data, Sab dropped from 150 GRPs to 144 GRPs. 

     

    Interestingly, breaking the records of Star Plus’s shows always leading the pack with the maximum wins, this week Colors became the leading channel with five of its shows making it to the top 10 list.

     

    India’s Got Talent at number five topped the Colors chart with 3.14 TVR followed by Meri Aashiqui Tum Se Hi at number seven with 3.03 TVR followed by Comedy Nights With Kapil with 2.77 TVR at number eight. Chakravartin Ashoka Samrat recorded ninth position with 2.71 TVR, which was followed by Udaan occupying the tenth spot with 2.68 TVR. 

     

    For the rest, two of Star Plus’ shows continue to occupy the first and second spots. Thus Ye Hai Mohabbatein scored 3.94 TVR and Saathiya Saath Nibhana registered 3.83 TVR. Another hit from the kitty, Yeh Rishta Kya Kehlata Hai stood at number four with 3.40 TVR.

     

    Zee TV’s Kumkum Bhagya at number three reported 3.66 TVR. 

     

    Click here for the full individual report.

  • BARC: India Today TV topples Times Now; bags pole position

    BARC: India Today TV topples Times Now; bags pole position

    MUMBAI: Week 22 of Broadcast Audience Research Council (BARC) ratings saw India Today Television (erstwhile Headlines Today) creating a new record by taking over the leadership slot within the second week of its launch. In the English news genre, India Today Television claimed the top slot with 354 (000’s sum).

     

    As a direct result of this, Times Now lost its leadership slot and was pushed back to the second slot with 264 (000’s sum) followed by NDTV 24×7 with 107 (000’s sum).

     

    Speaking on the ratings, India Today Group CEO Ashish Bagga said, “India Today Television aims to redefine the TV news space with pioneering content and a multidimensional visual format. This backed with the gold standard of journalism that India Today has always stood for, is drawing unprecedented attention and we are extremely delighted to see this viewership. We will keep working hard to raise the bar and to become the single most important knowledge source for the viewer.”

     

    Week 22 observed no change in the pecking order of Hindi general entertainment channels (GECs). Star Plus continued to strengthen its viewership as it recorded 395608 (000’s sum) followed by Colors with 368444 (000’s sum).

     

    Zee TV retained its number three slot with 232732 (000’s sum) followed by Life OK with 230076 (000’s sum). Sab occupied the fifth position with 202904 (000’s sum).

     

    Amongst the top three programs, Star Plus’s Saath Nibhaana Saathiya continued to rule the charts with 7168 (000’s sum). Interestingly, Colors’ two shows ranked at number second and third spot respectively. Thus, Chakravartin Ashoka Samrat secured 5195 (000’s sum) followed by Sasural Simar Ka with 4827 (000’s sum).

     

    In the Hindi news broadcasting space, Aaj Tak had a stranglehold over its numero uno position with 27795 (000’s sum) followed by ABP News with 27012 (000’s sum). India TV occupied the third slot with 23460 (000’s sum).

     

    Bindass continued to lead in the youth space with 2847 (000’s sum) followed by MTV with 2268 (ooo’s sum). Channel V registered the third slot with 1199 (000’s sum).

  • TAM: Zee TV gets back to no 3; Star & Colors dip

    TAM: Zee TV gets back to no 3; Star & Colors dip

    MUMBAI: Week 23 observed Zee TV winning back its third slot, dislodging Sab to number four as per TAM ratings. On a household level, with 318 GRPs, up from 312 GRPs, Zee TV made its way to number three spot and garnered 147 GRPs, up from 142 GRPs on an individual level.

     

    On the other hand, Sab remained stagnant with 313 GRPs at number four on a household level and 150 GRPs, up from 149 GRPs on an individual level.

     

    Apart from this, Life OK, Sony Entertainment Television (SET) and &TV proved to be the rising stars of the week on both household and individual levels.

     

    Despite gain, Life OK stayed at number five with 301 GRPs, up from 297 GRPs on a household level and with 130 GRPs, up from 126 GRPs on an individual level. Sony at number six observed a significant viewership and noted 239 GRPs, up from 208 GRPs on a household level and 113 GRPs, up from 97 GRPs on an individual level.

     

    &TV too seems to be on a growing spree as it reported 129 GRPs, up from 114 GRPs on a household level and 58 GRPs, up from 52 GRPs on an individual level.

     

    On the losers’ front, Star Plus and Colors observed a dip in the viewership. Despite a drop, Star Plus continued to maintain its number one position with 553 GRPs, down from 597 GRPs on a household level and 244 GRPs, down from 260 GRPs on an individual level.     

     

    Last but not the least, at number two Colors witnessed 460 GRPs, marginally down from 468 GRPs on a household level and 207 GRPs, down from 208 GRPs on an individual level.        

     

    Interestingly, Star Plus leads the pack with four of its show in the top 10 shows list. Saathiya Saath Nibhana bagged the number spot with 4.37 TVR followed by Ye Hai Mohabbatein with 4.06 TVR. Yeh Rishta Kya Kehlata Hai occupied the fourth spot with 3.24 TVR, while on number 10 was Diya Aur Baati Hum with 2.59 TVR.

     

    On the other hand, Colors too saw four of its shows being featured in the top 10 list. The channel’s reality show – India’s Got Talent stood at number six with 2.87 TVR followed by Meri Aashiqui Tum Se Hi with 2.7 TVR at number seven. Udaan occupied eighth spot with 2.62 TVR followed by Chakravartin Ashoka Samrat with 2.61 TVR at number nine.

     

    Zee TV’s Kumkum Bhagya came third with 3.84 TVR. Last but not the least, Sab’s Taarak Mehta Ka Ooltah Chashma garnered 3.07 TVR at number five.   

     

    Click here for the full report

  • TAM: Star Plus & Colors on a rise; Sab dislodges Zee

    TAM: Star Plus & Colors on a rise; Sab dislodges Zee

    MUMBAI: Week 22 of TAM TV ratings can be dedicated to Star Plus, Colors and Sab, who proved themselves as the rising stars. On viewership front, all the three Hindi general entertainment channels (GECs) gained at both household and individual level.

     

    Another highlighting factor was that Sab made its way to the third position, thus dislodging Zee to number four. Life OK moved further down at number five on the ratings chart.

     

    Coming back to the viewership numbers, Star Plus continued to rule GECs with 597 GRPs, up from 566 GRPs on a household level and 260 GRPs, up from 243 GRPs on an individual level.

     

    Colors remained steady at number two with 468 GRPs, up from 440 GRPs on a household level and 208 GRPs, up from 195 GRPs on an individual level.

     

    It was a celebration time for Sab as it conquered the third spot with 313 GRPs, up from 303 GRPs on a household level and 149 GRPs, up from 145 GRPs on an individual level.

     

    Sab’s gain was Zee TV’s loss. The channel, at number four, garnered 312 GRPs, down from 319 GRPs on a household level and 126 GRPs, down from 131 GRPs on an individual level.

     

    Life OK observed a significant drop in its viewership and noted 297 GRPs, down from 310 GRPs on a household level and 126 GRPs, down from 131 GRPs on an individual level.

     

    Sony Entertainment Television (SET) at number six recorded 208 GRPs, down from 221 GRPs on a household level and 97 GRPs, down from 101 GRPs an individual level.

     

    &TV noted a marginal drop in the viewership and noted 114 GRPs, down from 117 GRPs on a household level and 52 GRPs, down from 53 GRPs on an individual level.

     

    Click here for the full report.

  • BARC India unveils individual ratings; Zee TV claims third spot

    BARC India unveils individual ratings; Zee TV claims third spot

    MUMBAI: Week 21 of Broadcast Audience Research Council (BARC) ratings, for the first time, highlighted data at an individual level.

     

    The latest week witnessed Zee TV emerging as a clear winner by securing its long lost ‘third’ position with 232395 (000’s sum). Life OK moved back to the fourth position with 224480 (000’s sum).

     

    Star Plus further strengthened its top position with 406152 (000’s sum) followed by Colors at number two with 361133 (000’s sum).

     

    On the other hand, Sab stayed put at number five with 187228 (000’s sum).

     

    Coming to the three shows, Star Plus’s Saath Nibhaana Saathiya continued to rule the charts with 7430 (000’s). Zee TV’s Kumkum Bhagya perched at number two with 4971 (000’s) and Colors’ Sasural Simar Ka stood at number three with 4930 (000’s).

     

    In the news broadcasting space, Aaj Tak continued to hold on to its numero uno position with 26410 (000’s sum) followed by ABP News with 22898 (000’s sum), whereas India TV secured the third position with 22487 (000’s sum).

     

    Times Now continued its dominance in the English News broadcasting space with 497 (000’s sum) followed by India Today Television (erstwhile Headlines Today) with 175 (000’s sum). CNN IBN at number three registered 155 (000’s sum).

     

    With absolute no change in the pecking order of sports category, Sony Max and Sony Six, official broadcasters of the Indian Premier League (IPL) were placed on the first and second slot with 256640 (000’s sum) and 51286 (000’s sum) respectively. Ten Sports at number three noted 41773 (000’s sum).

  • BARC India partners Twitter to provide easy access to topline data

    BARC India partners Twitter to provide easy access to topline data

    MUMBAI: Continuing the evolution television ratings measurement body Broadcast Audience Research Council (BARC) India has launched its latest innovation – #BARCTweet. In partnership with Twitter, this will provide TV viewers and industry insiders with weekly ratings data on-the-go and delivered to their Twitter timeline.

     

    The new offering #BARCTweet in association with Frrole – a social data intelligence setup manning the backend software, will now make reaching out to consumers possible bringing to life one of BARC India’s key goals.

     

    To acquire the topline television audience ratings data, one simply needs to tweet with the hashtag #BARCTweet followed by the data request e.g. #BARCTweet Top 5 Telugu Programs. The industry body’s Twitter handle @BARCIndia will then reply to users with the requested information.

     

    While BARC India’s subscribers have access to all the data on a weekly basis, this unique service is available free of cost to non-subscribers, which also underlines the transparency that is at the very core of the BARC India philosophy.

    As a joint industry body, BARC India has always believed and followed the brand philosophy of communicating and engaging with stakeholders across all broadcasters, media agencies and advertisers in India.

     

    This latest step towards an open TV rating service is another in a series of advances like BARC India Media Workstation (BMW) and SpotTrek (Next day of telecast – spot monitoring and certification service).

     

    BARC India CEO Partho Dasgupta says, “In keeping with our focus on technology, BARC India is geared for new possibilities and opportunities to connect with all who are keen on knowing more about the television audience measurement service in India and are therefore proud to present a World First with the launch of hashtag #BARCTweet with the Twitter India team.”

     

    Twitter market director, South & Southeast Asia Rishi Jaitly adds, “BARC India’s ambition to innovate and create a unique value proposition for users is something we admire. Twitter believes in the power of information and this empowers all users equally, which is very exciting from a Twitter point of view.” 

  • Chrome Week 22: Hindi News genre the only loser

    Chrome Week 22: Hindi News genre the only loser

    MUMBAI: Week 22 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed only the Hindi News genre in the Hindi Speaking markets (HSM) as the most affected with a drop of 0.1 per cent. ABP News topped the category with 95.2 per cent OTS.

     

    On the gainers front, English Entertainment genre in the eight metros topped the category with 6.5 per cent growth. Comedy Central stayed happy at number one with 51.2 per cent OTS. With 3.5 per cent growth noted English Movies category in the eight metros with Movies Now leading the genre with 61.5 per cent OTS.

     

    Infotainment in all India stood at number three with 1.1 per cent. Discovery recorded 83.7 per cent OTS. Last but not the least, Religious genre in the HSM markets garnered 0.9 per cent growth with Aastha channel registering 96.3 per cent OTS. 

  • What’s in a name: Should BARC India withdraw from trademark registry?

    What’s in a name: Should BARC India withdraw from trademark registry?

    MUMBAI: William Shakespeare once said, “What’s in a name,” but when he said that little did he know that even an acronym could become a cause of concern!

     

    In a recent development, the new television viewership measurement body, Broadcast Audience Research Council (BARC) India was sent a letter by Trombay based nuclear research organisation Bhabha Atomic Research Centre (BARC). Wondering why? Well, it was for using the same acronym: BARC.

     

    The newly launched television measurement body has been having a lot of teething problems. Not only does it have to deal with the anxiety of broadcasters and advertisers, who are still getting used to the numbers released every Wednesday starting 29 April, but it has also been in news for the Ministry of Information and Broadcasting asking it to stop releasing data till the registration process was complete. While this was resolved and BARC India continued releasing its data, it has got into trouble now for using the acronym BARC.

     

    As reported by Economic Times, Bhabha Atomic Research Centre controller R P Raju in his letter to the Broadcast Audience Research Council has said that the Bhabha Atomic Research Centre has been using the acronym for decades and is popularly known by it. Thus, according to Raju, the acronym ‘BARC’ should be for the exclusive use of the institution and not be used by the measurement body.

     

    Taking it a step further, Raju has now taken up the issue with the trademark registry for registration. BARC controller, vide his letter, has asked Broadcast Audience Research Council to immediately stop using the acronym ‘BARC’ and also withdraw applications filed by it with the trademark registry for registration of the same trademark.

     

    While BARC India CEO Partho Dasgupta did not respond to Indiantelevision.com’s calls or messages, an industry source informed that the rating agency’s legal team is now looking into the issue.

     

    The big question now is: ‘Is there any need for BARC India to withdraw its registration?’

     

    According to media analysts, Broadcast Audience Research Council is far from any trouble. It can be recalled that the ratings body had in July 2014 changed its logo, giving it the shape of a Rubik’s Cube. Another change, which took place, then was that the word ‘India’ was added to the logo. Thus, BARC became BARC India. While its website URL always contained India (www.barcindia.co.in), the logo donned the acronym BARC, which all changed in July, last year.

     

    Another point, which can be noted is that Broadcast Audience Research Council is not the only one using the acronym BARC. For instance, Bangalore Analytical Research Centre, an engineering and environment service provider too uses the same acronym. Log on to www.barcindia.com and you can be introduced to another BARC. So will Bhabha Atomic Research Centre go behind it as well?

     

    Not only this, if one visits the television measurement body’s website, the acronym used is BARC India and not BARC.

     

    While the legal team at BARC India is busy framing their responses, we at Indiantelevision.com hope that the ratings body remains in news only for its television viewership numbers.