ITV

Category: Viewership

  • Rentrak inks contract with CBS-affiliated TV station in San Diego

    Rentrak inks contract with CBS-affiliated TV station in San Diego

    MUMBAI: Rentrak has signed a TV measurement agreement with KFMB-TV, the CBS-affiliate in San Diego.

     

    KFMB-TV, which was the first local television station to air in San Diego, will utilize Rentrak’s massive and passive measurement system to provide their clients with more stable, accurate and comprehensive ratings information from more than 800,000 TVs in the San Diego market.

     

    Additionally, KFMB-TV will employ Rentrak’s single-source Auto and Political Advanced Demographics to target commercial messages to these two advertising categories: auto purchasers and voter segments.

     

    “We are pleased to offer Rentrak research and viewing data to our clients here in San Diego. There are many unique, compelling and differentiating features to Rentrak’s suite of offerings. We see great value and an opportunity to present additional metrics that will help target who is watching CBS 8,” said KFMB Stations vice president and general manager Pat Nevin.

     

    “We are thrilled to welcome KFMB-TV to Rentrak’s family of clients and look forward to a long and successful partnership with them,” added Rentrak executive vice president of local television, Steve Walsh.

  • BARC Wk 30: Aaj Tak leads Hindi news channel category

    BARC Wk 30: Aaj Tak leads Hindi news channel category

    MUMBAI: In the week 30 of Broadcast Audience Research Council (BARC) India analysis Hindi news channel Aaj Tak has topped the ratings chart in the Hindi news channel genre category. The channel has bagged 60594 (000 sum). The second in the ratings chart is India TV with 48446 (000 sum) and ABP News with 46565(000 sum) stood third.

     

    The English news channel genre has also done well this week. Times Now saw a hike in the ratings chart with 1038 (000 sum). India Today Television followed Times Now with 454 (000 sum), NDTV 24×7 grabbed the third slot with 401 (000 sum).

     

    The Hindi general entertainment channel (GEC) category continued to see Star Plus as the leader with 367463 (000 sum) followed by Colors with 348221 (000 sum). Zee TV with 258488 (000 sum) grabbed the third spot while Life OK after garnering 221448 (000 sum) sat over Sab which secured 221125 (000 sum) to grab the fifth spot.

     

    Star Plus’ Saath Nibhaana Saathiya with 5518(000 sum) secured top berth in the list of top programs as per BARC India analysis. Zee TV’s Kumkum Bhagya with 5351(000 sum) secured second position while Colors’ Meri Aashiqui Tum Se Hi with 5182(000 sum) and Sasural Simar Ka with 5141(000 sum) booked third and fourth berth respectively. Star Plus’ Ye Hai Mohabbatein with 4561(000 sum) sat on fifth slot.

     

    Ten Sports with 37321 (000 sum) continued its leadership position in the sports genre while Ten Cricket of the same conglomerate with 13981 (000 sum) booked second berth followed by Star Sports 2 with 11183 (000 sum).

  • TAM week 31: Zee TV and Sab only gainers amongst GECs

    TAM week 31: Zee TV and Sab only gainers amongst GECs

    MUMBAI: Third and fourth position holding Hindi general entertainment channels (GECs) Zee TV and Sab emerged as the only gainers in the GEC category in week 31 of TAM ratings.

     

    While Zee TV went up from 147 GRPs to 153 GRPs, Sab saw a smaller ascend as it went up from 143 GRPs to 146 GRPs. 

     

    On the other hand, Star Plus continued its leadership in GEC category despite witnessing a decline in its ratings. The table topper’s ratings went down from 232 GRPs to 229 GRPs. Second placed channel Colors registered the highest decline amongst all the GECs as it went down from 224 GRPs to 202 GRPs. 

     

    Life OK held its fifth position with 122 GRPs down from 126 GRPs. Sony and &TV spotted at sixth and seventh slot with 103 and 62 GRPs respectively.

     

    On the sports channels’ front, Ten Sports continued its run at the number one spot despite falling down from 25 GRPs to 18 GRPs, whereas cricket specialist from the same venture Ten Cricket secured the second berth with 10 GRPs. Star Sports 2 booked the third slot with 6 GRPs.
     

    Nick led the kids genre in week 31 with 54 GRPs, whereas Pogo garnered 52 GRPs and perched on the second spot. On the other hand, Cartoon Network with 37 GRPs secured the third slot.

     
    Colors’ Mahayudha, Sasural Simar Ka and Swaragini with 3.55 TVR led the tally of top programmes, followed by Zee TV’s Kumkum Bhagya, with 3.52 TVR. Taarak Mehta Ka Ooltah Chashma on Sab with 3.47 TVR held its third berth. Colors’ Meri Aashiqui Tum Se Hi booked the fourth berth by registering 3.44 TVR while Star Plus’ Ye Hai Mohabbatein with 3.12 TVR grabbed the fifth spot.

     

    Click here for the full list of top programs

     

    Click here for the full viewership analysis

  • BARC week 29: India VS Zimbabwe T20 top viewed in sports; Star Plus leads GECs

    BARC week 29: India VS Zimbabwe T20 top viewed in sports; Star Plus leads GECs

    MUMBAI: The India VS Zimbabwe second T20, in which the former was defeated, emerged as the top viewed sports programme with 1640 Rat (000s) in week 29 ratings of BARC India. Various special WWE programming grabbed the other four spots in the list of top 5 sports programs.

     

    Ten Sports continued its run as the number one sports channel with 57786 Rat (000s) courtesy WWE, followed by Ten Cricket with 26515 Rat (000s). Star Sports 2 booked the third slot with 14521 Rat (000s).

     

    In the Hindi general entertainment channels (GEC) genre, Star Plus continued its undisputed run as the table topper with 403820 Rat (000s Sum). The leader was followed by Colors with 383400 Rat (000s Sum) while the third spot was occupied by 262216 Rat (000s Sum). Life OK was above Sab at the fourth slot with 237718 Rat (000s Sum), while the latter managed to secure 199225 Rat (000s Sum) in week 29.

     

    Saath Nibhaana Saathiya emerged as the top program with 6350 Rat (000s) while Kumkum Bhagya with 5537 Rat (000s) bagged the second position. Ye Hai Mohabbatein stood at the third spot with 5314 Rat (000s).

     

    Times Now comfortably sat in the number one spot in the English News category with 568 Rat (000s Sum), followed by News X with 255 Rat (000s Sum). India Today Television secured the third slot with 215 Rat (000s Sum).

     

    BARC, in a service bulletin, notified, “As a JIB, the endeavour at BARC India has been to deliver audience estimates with precision and reliability while also adhering to global research standards including statistical samples, measurement technology, collection, processing and reporting. This bulletin addresses processing changes that are going to be effective from Week 29, 2015 forward with a retrospective effect for the period of week 21–28, 2015.”

     

     The changes will improve BARC India Service in the following areas: 

     

    ·         Increases accuracy, precision and reliability 

     

    ·         Prepares service for start of rural reporting 

     

    ·         Provides historical base for currency service 

     

    There are two major changes effective from this period: 

     

    Change #1: Weekly to Daily Weighting  

     

    ·         Weekly weighting was an interim process used while the panel was stabilizing.

     

    ·         Daily weighting is the global standard for TV audience measurement including USA, UK, France, Australia and other countries across Americas, Europe and Asia-Pacific.  

     

    ·         The audience estimates reported for each day of the week reflect the viewing of all sample homes from which viewing data are collected. 

     

    Change #2: Updation of Planview Module

     

    ·         New configuration in Planview allows users to plan on Adbreaks and/or programs. It also allows users to plan with Behavioral Targets. Segregation of Markets and Target is in development. This will be applicable across all modules & Planview and shall be released by Week 31. 

     

    ·         The new software version will also show Individual and Household Target separately. 

     

    ·         In BMW software, minimum reporting rules will be applied daily 

     

    “We are also working on other market feedback on the software that shall be released in due course,” BARC informed.

  • TAM week 30: Despite ratings drop Star Plus holds numero uno spot

    TAM week 30: Despite ratings drop Star Plus holds numero uno spot

    MUMBAI: Star Plus’ drop in TAM ratings continues as the table topper descended from 237 GRPs to 232 GRPs in week 30. On the other hand, Colors garnered 224 GRPs in week 30, up from 204 GRPs.

     

    Zee too witnessed a slight descend in its ratings as it was down to 147 GRPs compared to 152 of last week. Sab held on to its number four slot over Life OK with 143 GRPs while the latter garnered 126 GRPs. 

     

    A moment of respite came in for Sony Entertainment Television as its ratings went up to 111 GRPs from 107 GRPs. &TV also observed slight improvement in ratings as it went up from 65 GRPs to 67 GRPs.

     

    Ten Sports continued its run at the number one spot in the sports genre with 25 GRPs, cricket specialist from the same venture Ten Cricket secured the second berth with 12 GRPs. Sony Six booked the third slot with 6 GRPs.

     

    Nick led the kids genre in week 30 with 53 GRPs, whereas Pogo garnered 49 GRPs to sit on second spot. On the other hand, Cartoon Network with 35 GRPs secured the third slot.

     

    Zee TV’s Kumkum Bhagya, with 6.35 TVR led the tally of top programmes, followed by Taarak Mehta Ka Ooltah Chashma of Sab with 3.59 TVR. Colors’ Meri Aashiqui Tum Se Hi booked the third berth by registering 3.55 TVR.  Star Plus’ Ye Hai Mohabbatein and Saathiya Saath Nibhana sat at number four and five with 3.37 and 3.36 TVR respectively.

  • Regional TAM: Maa TV sees 65% growth in viewership

    Regional TAM: Maa TV sees 65% growth in viewership

    MUMBAI: In the south general entertainment channel (GEC) space, the Malayalam GEC genre has seen a growing trend. The genre rose by nine per cent recording 1,829 GRPs, up from 1,682 GRPs that it had registered in week 29.

     

    In the Malayalam GEC space during week 30 of TAM TV ratings, Asianet garnered a 13 per cent rise in its viewership registering 1,020 GRPs up from 901 GRPs. Surya captured the second position with a seven per cent rise in viewership with 272 GRPs up from 255 GRPs. Mazhavil Manorama slipped to third position from its second position last week with 268 GRPs, up from 257 GRPs. 

     

    In the Tamil GEC category, Sun TV registered 1,202 GRPs up from 1,178 GRPs. Vijay TV at the second spot garnered 376 GRPs down from 395 GRPs, whereas Z Tamil at number three managed 129 GRPs. 

     

    Maa TV has been on a growth path, witnessing a gain of 65 per cent in its viewership level in the Telugu GEC genre. The channel marked 599 GRPs, up from 363 GRPs. Z Telugu stood at number two with 565 GRPs, up from 555 GRPs, followed by Gemini, which scored 495 GRPs down from 551 GRPs. 

     

    In the Kannada GEC genre, Udaya TV witnessed a fall of 15 per cent in viewership and scored 410 GRPs down from 482 GRPs. On the other hand, Colors Kannada at number two reported 403 GRPs, up from 402 GRPs. Suvarna stood at number three with 280 GRPs up from 256 GRPs.

  • I&B Ministry clears BARC India’s registration

    I&B Ministry clears BARC India’s registration

    MUMBAI: After three months of operations, the Broadcast Audience Research Council (BARC) India has received the registration for operating as a television rating agency under the Policy Guidelines for Television Rating Agencies in India by the Information and Broadcasting (I&B) Ministry.

     

    With this, the joint industry body has become the only registered television audience measurement system in India.

     

    “We are happy to be the first and only rating company to be registered by the government of India,” told BARC India CEO Partho Dasgupta to indiantelevision.com.

     

    It can be recalled that in May this year, the MIB had written a letter to BARC India asking it to stop releasing data until the registration formalities were cleared. Post that, the ratings body worked out a solution with the Ministry and continued rolling out data. 

     

    BARC India launched with week 16 data reporting 10,760 HHs (1L+ C&S) and till week 21 had reported 47,293 Individuals.

     

    Even as BARC India got its registration, TAM Media Research is still awaiting for the approval.  “As per the last update received from MIB officials on TAM’s registration under Policy guidelines dated 16 January, 2014, they informed us that TAM’s registration is under process,” said TAM in an official statement. 

     

     

  • Rentrak inks deal with Portland’s TV rep firm Katz

    Rentrak inks deal with Portland’s TV rep firm Katz

    MUMBAI: Rentrak has inked a deal with Katz Television Group, Portland’s television sales company, which represents more TV stations and broadcast groups than any other firm in the country.

     

    The new agreement will provide Katz with Rentrak’s full suite of local market ratings services, including its automotive and political Advanced Demographics, for all common client stations.

     

    Katz will use Rentrak ratings and Advanced Demographic information to gain a deeper understanding of how local TV audiences view television across the entire year, in every local market. Using Rentrak insights, Katz is able to sell the value and relevance of their partner stations’ audiences, not just their size. 

     

    “Katz Television Group is committed to working with innovative companies that help us best represent our station partners to the national agency community. Rentrak has proven to be a unique, forward-thinking company that is committed to pushing the local TV industry into a new era of measurement,” said Katz EVP of strategy, analytics & research Stacey Lynn Schulman. 

     

    “We look forward to working with Rentrak in developing the systems and interfaces that will make them a valued currency with our trading partners. Consumers are shifting behaviors and consuming content across many screens. The time is now to work with progressive organizations like Rentrak who can help develop new opportunities for local stations to expand their businesses,” Schulman added.

     

    “We are very excited for our new partnership with Katz Television Group and are eager to work closely with them and all of our mutual client stations in the national spot marketplace,” said Rentrak executive vice president of local television Steve Walsh.

  • Chrome week 30: Business News channels top the chart

    Chrome week 30: Business News channels top the chart

    MUMBAI: The Business News channels genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis for the eight metros. The sector registered an increase of 2.6 per cent and saw CNBC Awaaz as the leader with 79.6 per cent OTS in week 30.

     

    Next up, English movies channels with 1.6 per cent gain in the same market took the second spot in the list of top gainers. Movies Now led the tally with 63.8 per cent OTS.

     

    Hindi News sector in Hindi Speaking Market (HSM) too noted a growth of 1.2 per cent. ABP News emerged as the chart topper with 94.5 per cent OTS.

     

    Last but not the least, Music channels in identical market observed a 0.5 per cent rise with 9XM at the number one slot with 88.5 per cent OTS.

     

    Meanwhile, witnessing a drop of 4.6 per cent, English Entertainment in the eight metros topped the loser category with Comedy Central scoring 49.7 per cent OTS. With a drop of 1.3 per cent, Infotainment channels genre across all India booked the second spot. NGC emerged as the most affected channel with 80.4 per cent OTS.

     

    The Kids channels category in all India market too observed a decline of one per cent. Cartoon Network topped the list with 78.5 per cent OTS. Lastly, the Sports genre noted 0.7 per cent drop in the same market. DD Sports grabbed the top position with 72.8 per cent OTS.

  • BARC week 28: Ten Cricket leads sports, Times Now tops English news genre

    BARC week 28: Ten Cricket leads sports, Times Now tops English news genre

    MUMBAI: Ten Cricket took the pole position in the list of top sports channels in week 28 of BARC ratings courtesy the India VS Zimbabwe cricket series. The channel garnered 58830 (000s sum).

     

    Ten Cricket was followed by Ten Sports with 35156 (000s sum). On the other hand, Sony Six bagged the third berth with 11160 (000s sum). The second ODI of Prayag India VS Zimbabwe series was the most watched program in sports sector with 1288 (000s sum). Other than the cricket series, WWE Raw and WWE Smackdown were the programmes that featured in the list of most watched sports programs.

     

    In the GEC sector, Star Plus continued its dominance with 380392 (000s sum) and stood tall on the top berth, followed by Colors with 315462 (000s sum). Zee TV with 255005 (000s sum) booked the third spot where as Life Ok with 230762 (000s sum) grabbed fourth place. Sony, after observing an ascend following the premiere of PK, has again dropped to the fifth slot.

     

    Zee TV’s Kumkum Bhagya topped the list of top programs in the GEC category with 5643 (000s sum) followed by Saath Nibhaana Saathiya of Star Plus with 5601 (000s sum). Colors’ Sasural Simar Ka bagged third berth with 4184 (000s sum).

     

    Times Now continued its undisputed run in English News genre as it secured 374 (000s sum) to stay on top. India Today Television with 145 (000s sum) bagged the second slot while CNN–IBN, with 143 (000s sum), featured in the third slot.

     

    The Kids genre saw Nick leading the lot with 44818 (000s) followed by Pogo TV with 36210 (000s sum). Cartoon Network with 31586 (000s sum) took the third spot in the list.