ITV

Category: Viewership

  • BARC week 33: WWE dethroned even as Ten Sports continues to lead sports genre

    BARC week 33: WWE dethroned even as Ten Sports continues to lead sports genre

    MUMBAI: Finally WWE seems to have lost its numero uno position in top five sports programme list as Sony Six’s Cricbuzz Cup dethroned it to become number one in week 33 of Broadcast Audience Research Council (BARC) India rating.

     

    However, Ten Sports continued to lead the pecking order in the sports genre with 32378(000 Sums) followed by Sony Six in second position with 27381(000 Sums). Star Sports 2 grabbed the third position with 12010(000 Sums).

     

    In the kids genre, Nick maintained its stranglehold on the top slot with 46733(000 Sums) followed by Pogo TV and Cartoon Network in second and third position with 34747(000 Sums) and 27398 (000 Sums) respectively in week 33.

     

    Amongst the Hindi general entertainment channels (GEC), Star Plus led the pack with 387389 (000 Sums) in week 33, whereas Colors secured second position with 364532 (000 Sums). Zee TV at third slot, Life OK at fourth and Sab at the fifth position maintained last week’s status quo with 275177 (000 Sums), 227424 (000 Sums) and 190945(000 Sums) respectively.

     

    This week, Zee TV’s Kumkum Bhagya topped the chart with 7360(000 Sums) followed by Colors’ prime time shows Sasural Simar Ka and Udaan with 6044(000 Sums) and 5501(000 Sums) respectively. Star Plus’ Saath Nibhaana Saathiya, which was at the top of the list, dropped to the fourth position with 5445(000 Sums). Colors’ Swaragini captured the fifth position with 5348 (000 Sums) in week 33.

     

    Times Now secured the leadership position in the English News channels genre in week 33 with 548 (000Sums) followed by NDTV and CNN-IBN in second and third slot with 216 (000 Sums) and 151(000 Sums) respectively.

     

    In the Bhojpuri general entertainment channel space Big Magic Ganga led the chart with 5085(000 Sums). ETV Bihar Jharkhand grabbed the second slot with 2041 (000 Sums) followed by Dangal TV in third position with 1399(000 Sums). 

  • TAM ratings: Star Plus’ ratings loss is Colors’ gain

    TAM ratings: Star Plus’ ratings loss is Colors’ gain

    MUMBAI: Star Plus, which has been at the top of the ladder, has witnessed a downfall over the last two weeks. In week 34 of TAM TV Ratings, Star Plus saw further downfall and bagged 236 GRPs against 241 GRPs in week 33.    

     

    In second slot, Colors TV topped the ratings chart with 221 GRPs as compared to last week’s 219 GRPs. Other Hindi general entertainment channels (GECs) namely Zee TV and Sab with 156 GRPs and 127 GRPs stood at the third and fourth slot respectively.

     

    On the other hand, Life OK and Sony Entertainment Television in the fifth and sixth slots saw a marginal increase and gained 126 GRPs and 115 GRPs respectively in week 34. &TV in the seventh slot bagged 59 GRPs.

     

    Amongst the top rated shows, Zee TV’s prime time offering Kumkum Bhagya bagged the first position with 4.48 TVRs in week 34 followed by Star Plus’s Ye Hai Mohabbatein in second slot with 3.62 TVRs.  Colors’s Swaragini managed to secure its third position with 3.41 TVRs. Star Plus’s Yeh Rishta Kya Kehlata Hai and Diya Aur Baati Hum grabbed 3.38 TVRs and 3.36 TVRs respectively in week 34.     

  • BARC India & TAM collaborate to supply raw data; form new company

    MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter management company.

     

    The new company will run meter operations and supply raw data to BARC India. Meters will be deployed based on BARC’s sample design and the ratings will be computed and disseminated through BARC India’s software. This ratings data will be the sole trading currency for the country, giving advertisers, broadcasters and agencies accurate and quality measurement.

     

    The meter company will have the meter assets and panel management operations of the present BARC India and TAM India panels, which will be jointly owned by BARC India, Nielsen and Kantar with management control resting with BARC India.

     

    To start with, the company will have 34,000 meters covering all of India, and will supply raw data to BARC, which will use its own statistical processes and sampling design. The details of the formation and roll out of this new company will be shared in the coming weeks.

     

    TAM India will continue to provide its non-TV ratings services to the market, notably AdEx – Advertising Expenditure for TV, Print, Radio, RAM – Radio Audience Measurement, Eikona – PR Audit, TAM Sports Measurement and S-Group Consulting. 

     

    BARC India chairman Punit Goenka said, “This partnership is a big step forward and in this era of cooperation, we welcome this move forward as a joint industry body. The technology and methodological prowess of BARC, combined with the extra meters and the field force will definitely help the industry progress.”

     

    “This new venture represents our organization’s commitment to providing precise and stable data around the world, and draws strengths from both BARC India and TAM India. We look forward to the great coverage and representation this new partnership will deliver,” added Nielsen global president Steve Hasker. 

     

    Kantar CEO Eric Salama said, “We are happy to cooperate with BARC India to be able to provide clarity and a large single sample for the industry and to keep India as a key market for us.”  

  • PM Narendra Modi’s I-Day speech recorded 1.9% reach on DD National: TAM

    PM Narendra Modi’s I-Day speech recorded 1.9% reach on DD National: TAM

    MUMBAI: A great orator and a crowd puller, Prime Minister Narendra Modi, who addressed the nation on Independence Day proved to be an audience puller for pubcaster Doordarshan. The early morning speech telecast on DD National and DD Sports, reached out to more audiences this year than the previous Prime Minister Dr Manmohan Singh. However there was a drop in sampling as compared to the last year, when PM Modi gave his maiden Independence Day speech.

    The year 2014 when Modi was appointed as the Prime Minister of India, saw the Independence Day speech gaining the highest reach and viewership. According to TAM TV analysis, while the pubcaster garnered 2.3 per cent reach in 2014, its reach dropped a little this year, but was still more than that of 2013. DD National and DD Sports recorded 1.9 per cent reach on 15 August, 2015, while on the same day in 2013 it managed 1.6 per cent reach.

    Apart from Doordarshan, there was heavy coverage of Independence Day on Hindi and English News channels as well. 

    Among the Hindi News channels, Zee News and India News gave maximum coverage to Independence Day, but it was Aaj Tak and ABP News, which garnered maximum returns on the news. While Aaj Tak with 170 GRPs topped the Hindi news genre in terms of ratings, it was India News, which saw the highest time spent, as it recorded 32,000 seconds.

    Like last year, Times Now and News X were again leaders in terms of coverage of Independance Day, in the English News channel genre. However, it was Times Now with 8 GRPs, which received maximum returns, thanks to its coverage, which was spread across the day unlike other players. News X topped the time spent category with 37,000 seconds. 

  • Rentrak & MovieTickets.com team up to co-develop products

    Rentrak & MovieTickets.com team up to co-develop products

    MUMBAI: Rentrak has partnered with MovieTickets.com, the provider of advance movie ticketing, representing 28,000 screens, to co-develop products that unlock a suite of marketing, planning and ROI measurement tools for the movie and television industries.

     

    Rentrak will link its merged TV viewing and box office sales ticket information with MovieTickets.com’s individual-level ticket purchasing information, in a privacy compliant way, to help studios and TV programmers better target television advertising and interpret the effectiveness of their ad campaigns.

     

    Together, Rentrak and MovieTickets.com information creates a suite of products that will connect the ecosystem of TV viewers and moviegoers. The products will include a combination of movie data and demographic household information that will allow film distributors, theater owners, movie studios, advertising agencies, MPVD operators and television programmers to more precisely target audiences.

     

    “As MovieTickets.com continues to build out and focus on research initiatives, Rentrak is a perfect fit for us. We’re combining our strengths to deliver authoritative solutions that will contribute to an improved media planning process,” said MovieTickets.com CEO Joel Cohen.

     

    “Rentrak is delighted to partner with MovieTickets.com to launch technology that combines our expertise with theirs. This partnership combines two of Rentrak’s areas of expertise: Movies and Television. Combined with our other analytics, these products further strengthen our ability to help the movie and television industries,” added Rentrak CEO and vice chairman Bill Livek.

  • BARC week 32: Cricket backed Sony Six fails to beat WWE packed Ten Sports

    BARC week 32: Cricket backed Sony Six fails to beat WWE packed Ten Sports

    MUMBAI: When team India plays cricket, the channel broadcasting it climbs to the pole position. Pundits predicted the same this time too, but WWE’s fan following seems to have climbed to an undisputed level as Ten Sports broadcasting WWE continued to lead the list of sports channel with 32520 (000 Sum) in Broadcast Audience Research Council (BARC) India rating for week 32. 

     

    With 30229 (000 Sum) Sony Six piped Ten Action and climbed up to second position courtesy Cricbuzz Cup 2015 Test live played between India and Sri Lanka. On the other hand, Star Sports 2 held its third position with 25562 (000 Sum)

     

    As per the BARC ratings, Nick secured the leadership position in the kid’s genre with 47268 (000 Sum) followed by Pogo with 37688 (000 Sum), and Disney Channel with 31003 (000 Sum).

     

    In the Hindi general entertainment channel (GECs) space, Star Plus ruled the charts with 409238 (000 Sum) followed by Colors in the second position with 366692 (000 Sums). Zee TV managed to secure the third place with 256317 (000 Sum), whereas Life OK and Sab locked at fourth and fifth spot respectively with 235733 (000 Sum) and 191630 (000 Sum).

     

    Star Plus’ prime time show Saath Nibhaana Saathiya secured the first berth in the tally with 6078 (000 Sum) followed by Zee TV’s Kumkum Bhagya with 5964 (000 Sum). Colors’ Sasural Simar Ka and Swaragini grabbed third and fourth slot with 5647 (000 Sum) and 5470 (000 Sum) respectively.

     

    In the English News Broadcasting space, Times Now continued to rule the roost with 374 (000 Sum) followed by India Today Television in the second slot with 162 (000 Sum). NDTV 24×7 trailed close behind in the third rung with 158 (000 Sum).

     

    In the Bhojpuri general entertainmet channel genre Big Magic Ganga led the chart with 4117 (000 Sum) followed by ETV Bihar Jharkhand at the second slot with 2144 (000 Sum) and DD Bihar at the third berth with 514 (000 Sum).

  • Colors gains in TAM TV ratings week 33

    Colors gains in TAM TV ratings week 33

    MUMBAI: Week 33 saw a further fall in ratings of Hindi general entertainment channels (GEC) Star Plus and Zee TV. The one that gained big was Colors, which secured 219 GRPs in week 33 as against its 207 GRPs in week 32. With this, the channel has maintained its second position.

     

    On the other hand, Star Plus, while still being at the top of the ratings ladder, has seen a fall from week 32’s 246 GRPs to 241 GRPs in week 33. 

     

    In the third spot is Zee TV, which went down from 169 GRPs in week 32 to 148 GRPs in week 33.

     

    Sab at number four too saw a decline as it registered 134 GRPs this week.

     

    Life Ok saw a marginal increase in its ratings. The channel secured 122 GRPs in week 33 as against 121 GRPs in week 32.

     

    Sony Entertainment Television and &TV bagged 107 GRPs and 58 GRPs respectively this week.

     

    Colors’ prime time shows Meri Aashiqui Tum Se Hi, Chakravartin Ashoka Samrat and Swaragini bagged the top three positions with 3.35, 3.34 and 3.26 TVRs respectively.  Star Plus’ Yeh Rishta Kya Kehlata Hai and Saathiya Saath Nibhana grabbed 3.17 and 3.11 TVRs respectively followed by Zee TV’s Kumkum Bhagya with 3.9 TVR.

  • BARC India wins the ‘Make In India Award for Excellence – 2015’

    BARC India wins the ‘Make In India Award for Excellence – 2015’

    MUMBAI: At a function in Ahmedabad today, Team Make In India conferred the ‘Make In India Award for Excellence -2015’ to BARC India.

     

    A JIB, launched in April 2015, BARC India is extremely happy to be the recipient of this prestigious award in its year of launch itself and that too in the first year of the Award’s institution. Attended and inaugurated by Kalraj Mishra (Cabinet Minister) and Chief Guest and Shri. Govindbhai Patel, MOS for Science and Technology, the event took place at Mahatma Mandir, Gandhinagar, Gujarat (Venue for Vibrant Gujarat).

     

    In its pursuit of measuring “What India Watches”, this early recognition and first Award – is inspiration for Team BARC India which is focusing on its ‘Make In India’ belief through its locally manufactured ‘BAR-O-meter’ at 1/6th cost of globally available meters thus providing scalability in future for robust and accurate data for generations to come.

     

    Team BARC India, thanks all its stakeholders, associates and executives along with members of its Technical Committee, Board of Directors, the apex bodies of IBF, AAAI, ISA and the Government of India and Prasar Bharti for their combined support and help in building the World’s largest television audience measurement system.

  • BARC week 31: Star Plus, Ten Sports, Nick, Times Now rule the roost

    BARC week 31: Star Plus, Ten Sports, Nick, Times Now rule the roost

    MUMBAI: Star Plus continued to retain its leadership position in the general entertainment channel (GEC) category as it fetched 417090 (000 Sum) in the week 31 analysis of Broadcast Audience Measurement Council India (BARC) ratings. 

     

    The second slot was booked by Colors with 340631 (000 Sum) followed by Zee TV with 261527 (000 Sum). Life OK with 235201 (000 Sum) was above Sab at the fourth berth, wherein the latter fetched 197346 (000 Sum).

     

    Zee TV’s Kumkum Bhagya with 5868 (000 sum) dethroned Star Plus’ Saath Nibhaana Saathiya with 5805 (000 sum) to grab the pole position in BARC India’s list of top programs. Colors’ Sasural Simar Ka with 5121 (000 sum) and Swaragini with 4986 (000 sum) secured third and fourth place respectively.

     

    There was no change in the leadership position in the sports genre either as Ten Sports backed by WWE continued to lead the tally with 32203 (000 Sum). The live broadcaster of Sri Lanka VS Pakistan T20 match – Ten Cricket garnered 19549 (000 Sum) and sat on the second slot over Star Sports 2, which secured third position with 14427 (000 Sum)

     

    Nick also managed to keep its leadership position intact in the kids genre with 46317 (000 Sum) followed by Pogo TV with 37391 (000 Sum). Cartoon Network with 27112 (000 Sum) secured third place.

     

    Times Now continued its undisputed run as the leader in the English News genre with 599 (000 Sum) followed by India Today Television with 201 (000 Sum). NDTV 24×7 with 168 (000 Sum) secured the third position.

  • TAM week 32: Star Plus sees ascend in ratings

    TAM week 32: Star Plus sees ascend in ratings

    MUMBAI: After continuous decline in the ratings over the last few weeks, Star Plus in week 32 of TAM ratings, observed an ascend as the channel registered 246 GRPs compared to 229 GRPs in week 31.

     

    Colors at the second spot also saw a slight ascend as the ratings went up from 202 GRPs to 207 GRPs in week 32. On the other hand, Zee TV, in the third spot, has gone down from 153 GRPs to 148 GRPs in week 32.

     

    SAB continued to stay put in the fourth slot with 144 GRPs, while Life OK garnered 121 GRPs to grab the fifth berth. Sony Entertainment Television secured the sixth position with 105 GRPs while &TV with 61 GRPs sat at seventh slot.

     

    Aaj Tak with 26 GRPs topped the list of most watched Hindi news channels in the Hindi Speaking Market (HSM) and was followed by ABP News with 22 GRPs. Rajat Sharma’s India TV secured the third slot with 21 GRPs.