ITV

Category: Viewership

  • BARC India changes ratings terminology to Impressions’000

    BARC India changes ratings terminology to Impressions’000

    MUMBAI: The Broadcast Audience Research Council (BARC) India has renamed its viewership measurement metric – Rat’000 as Impressions’000 with effect from 14 January.

     

    The data for Week 1, 2016 is released and the until now metric – Rat’000s will be referred to as Impressions ‘000s. 

     

    The decision to usher under this new terminology in the New Year has been taken to avoid confusion in the marketplace and as BARC India gears up for its digital measurement initiative.

     

    However, neither does the new terminology imply any change in the way television viewership is measured nor will the introduction of Impressions’000 have any impact on past data BARC India has released so far. 

     

    Commenting on the new terminology, BARC India CEO Partho Dasgupta said, “We are preparing for the future. When we get into digital measurement, viewership will be measured in Impressions and in order to maintain uniformity and avoid confusion, we decided to rename Ratings ‘000s to Impressions ‘000s.”

  • ETV Telugu emerges as No.1 channel in Telugu genre: BARC week 52

    ETV Telugu emerges as No.1 channel in Telugu genre: BARC week 52

    MUMBAI: In the concluding week of the year 2015, ETV Telugu emerged as the number one channel in the Telugu genre replacing Maa TV in the first position.

     

    On the other hand, Star Jalsha, Bhojpuri Cinema, Colors Kannada, Asianet, Zee Marathi, Sarthak TV and Sun TV continued to dominate their respective genres in week 52, according to Broadcast Audience Research Council (BARC) All India ratings.

     

    Bangala GECs

     

    Star Jalsha grabbed the first slot with 265939 (000Sums) followed by Zee Bangla in the second place with 154896 (000Sums) and Jalsha Movies on the third rung with 79222 (000Sums). Zee Bangla Cinema grabbed the fourth berth with 33609 (000Sums), whereas Colors Bangla with 30202 (000Sums) stood at number five.

     

    Bhojpuri GECs

     

    Bhojpuri Cinema led the Bhojpuri genre with 20509 (000Sums) followed by Big Magic Ganga in the number two position with 15521 (000Sums) and Dabangg at number three with 10951 (000Sums). Dangal TV with 7388 (000Sums) and ETV Bihar Jharkhand with 2531(000Sums) grabbed the fourth and fifth slots respectively. 

     

    Kannada GECs

     

    Though Colors Kannada saw a marginal fall in ratings, it continued to lead the Kannada GECs genre and was in the first position with 271592 (000Sums) as against 268806 (000Sums) in week 51. In the second position was Udaya TV with 153369 (000Sums), while Zee Kannada stood in the third position with 143926 (000Sums).
     
    Udaya Movies bagged the fourth position with 141649 (000Sums) and Suvarna stood at number five with 130064 (000Sums).

     

    Malayalam GECs

     

    Witnessing a rise in ratings, Asianet led the genre and came out on top with 327333 (000Sums) against 273833 (000Sums) in last week followed by Mazhavil Manorama in the second position with 120415 (000Sums) and Surya TV in the third spot with 86283 (000Sums). Flower TV grabbed the fourth spot with 83082 (000Sums), whereas Kiran TV stood at the fifth position with 53475 (000Sums).

     

    Marathi GECs

     

    In week 52, Zee Marathi maintained its top position with 184804 (000Sums) with a rise in ratings. Colors Marathi grabbed the second slot with 79672 (000Sums) and Zee Talkies stood at number three with 65794 (000Sums). Star Pravah garnered the fourth slot with 42428 (000Sums) and DD Sayadri was at number five with 20962 (000Sums).

     

    Oriya GECs

     

    Sarthak TV saw a downfall in ratings but secured the leadership position in the genre with 94391 (000Sums) as against 111015 (000Sums) in week 51 followed by Tarang TV in the second spot with 70655 (000Sums). On the other hand, Odisha TV came third with 15537 (000Sums), while Colors Oriya with 14535 (000Sums) grabbed the fourth berth. Prarthana with 9311 (000Sums) stood in the fifth spot.

     

    Tamil GECs

     

    In week 52, Sun TV led the Tamil regional genre but saw a fall in ratings. The channel grabbed pole position with 986826 (000Sums) as against 1042599 (000Sums) in the previous week. In second position was KTV with 317028 (000Sums), while Star Vijay with 213309 (000Sums) stood in the third spot. Polimer grabbed the fourth position with 101129 (000Sums), whereas Kalaignar TV with 83220 (000Sums) grabbed the fifth spot.

     

    Telugu GECs

     

    In week 52, ETV Telugu emerged as the number one channel in the Telugu GEC genre and was perched on the number one position with 446626 (000Sums) followed by Maa TV in the second spot with 377473 (000Sums). Zee Telugu came in third with 350163 (000Sums), while Gemini TV with 313185 (000Sums) bagged fourth place. On the other hand, Gemini Movies with 213079 (000Sums) stood at the fifth position.

  • BARC India’s watermarked channels crosses 400 mark

    BARC India’s watermarked channels crosses 400 mark

    MUMBAI: Broadcast Audience Research Council (BARC) India has achieved another significant milestone within the very first year of its operations: the subscriber base of TV channels, which have signed up for its Watermarking Technology, has crossed the 400 mark. 

     

    The number now stands at 429 to be precise. If one takes into account the various language feeds of channels, that number actually climbs to 457, as BARC India is watermarking 28 language feeds separately.

     

    BARC India started rolling out viewership data in end-April with 277 channels signing up for its Watermarking Technology: and in the short span of last eight months, it has witnessed a rapid acceleration of broadcasters adopting the technology, which is the starting point for BARC India’s future-proof audience measurement system. 

     

    The technology has been adopted by not just broadcasters with an all-India market, but also by regional broadcasters across the spectrum. Of the 429 channels that have adopted the watermarking technology, 195 are ‘All India’ channels and HSM (Hindi Speaking Market) channels.

     

    A hundred and thirty one channels are from the South comprising markets of Tamil Nadu & Puducherry (42), Andhra Pradesh & Telangana (39), Karnataka (27) and Kerala (23).

     

    Of the other key TV markets in India, 18 channels are of West Bengal and 17 of Maharashtra & Goa.

     

    BARC India contracted Kantar Media’s team (previously part of Civolution) to supply the watermarking technology that underpins the world’s largest audience measurement system.

     

    “We are happy to have partnered with BARC India to deploy our watermarking technology. With so many new ways of distributing and consuming TV and video content, Kantar Media’s solutions enable BARC India to detect content wherever and whenever it’s consumed,” said Kantar Media Watermarking Solutions global director Jean Michel Masson.

     

    “We have been able to cross the 400 channel mark in a short span since our launch. This is an achievement and the team at BARC India has done a great job to achieve this target. I am thankful to Civolution and Cineom for their support and technology,” added BARC India CEO Partho Dasgupta.

  • Sun TV retains numero uno position; Colors & Star Plus gain: BARC week 52

    Sun TV retains numero uno position; Colors & Star Plus gain: BARC week 52

    MUMBAI: Even though it saw a decline in ratings, Sun TV continued to lead across genres and maintained its leadership position in the final week of 2015. While Colors and Star Plus were on the second and third spot respectively witnessed rise in ratings, according to Broadcast Audience Research Council (BARC) All India data for week 52.

     

    Sun TV garnered the first spot with 1031406 (000Sums) as against 1089988 (000Sums) in the previous week, followed by Colors in second position with 790994 (000Sums) as against 766353 (000Sums) in week 51. 

     

    Star Plus in the third place also witnessed a rise with 774166 (000Sums) as against 732209 (000Sums) in the previous week.

     

    FTA channel Zee Anmol stood at the fourth spot with 743524 (000Sums) followed by Zee TV on number five with 710332 (000Sums). Star Ustav with 468039 (000Sums) grabbed sixth slot across genre.

     

    ETV Telugu with 465946 (000 Sums), Sony Entertainment Television with 442280 (000Sums) and Life OK with 411779 (000Sums) bagged the seventh, eighth and ninth berths respectively.

     

    On the other hand, Maa TV stood at the tenth spot with 411779 (000Sums).

  • Colors maintains No. 1 position in BARC week 52

    Colors maintains No. 1 position in BARC week 52

    MUMBAI: Closing 2015 on a high, Colors managed to retain its numero uno position and continued to lead in the Hindi general entertainment channels’ (GECs) genre in the last week of the year.

     

    While free to air (FTA) channel Zee Anmol managed to secure its second slot, Star Plus was perched on the third slot in week 52, according to Broadcast Audience Research Council (BARC) All India data.

     

    Colors grabbed the first spot with 744923 (000Sums) followed by Zee Anmol with 742876 (000Sums) and Star Plus in the third place with 712114 (000Sums).

     

    Zee TV witnessed a marginal decline in ratings but maintained its claim on the fourth spot with 651175 (000Sums) as against 669655 (000Sums) in week 51.

     

    Star India’s FTA Star Ustav saw fall in ratings and stood at the fifth spot with 464803 (000Sums) as against 514354 (000Sums) in the previous week followed by Life OK in sixth place with 396615 (000Sums) and Rishtey on the seventh rung with 379529 (000Sums).

     

    Sab TV stood at number eight with 328873 (000Sums), while Sony Pal garnered the ninth spot with 323119 (000Sums).

     

    Sony Entertainment Television was down to the tenth spot with 314286 (000Sums). 

  • Chrome Week 52: English Movies & Business News only gainers

    Chrome Week 52: English Movies & Business News only gainers

    MUMBAI: In week 52, English Movies emerged as the number one genre in six metros with a growth of 1.9 per cent Opportunity To See (OTS), according to Chrome Data Analytics. Movies Now led the section with 60.3 per cent OTS.

     

    Next on the list was the Business News genre with a growth of 0.1 per cent OTS. CNBC emerged as the channel, which benefited the most in the genre with 75.3 per cent OTS.

     

    Amongst the losers of week 52, the Sports channels genre led the section on an all India basis by witnessing a drop of 5.4 per cent OTS, while DD Sports led the chart with 74.9 per cent OTS.

     

    English Entertainment was next in line, which failed to generate positive ratings and dropped by 3.4 per cent OTS with Zee Café being the most affected channel at 49.9 per cent OTS.

     

    The Youth channels genre in Hindi Speaking Market (HSM) dropped by 1.8 per cent, wherein Channel V recorded 85.1 per cent OTS in week 52.

     

    On the other hand, the Religious channels genre dropped by 1.5 per cent in HSM with Aastha leading the tally with 60.3 per cent OTS.

  • Regional channel leaders maintain stranglehold on top slot: BARC week 51

    Regional channel leaders maintain stranglehold on top slot: BARC week 51

    MUMBAI: Regional channels continued to hold their leadership position in their respective genres in week 51 of Broadcast Audience Research Council (BARC) India ratings.

    Star Jalsha maintained its top slot and led the Bangla genre, while in Bhojpuri GECs, Bhojpuri Cinema continued to lead the chart.

    Colors Kannada, Asianet, Zee Marathi, Sarthak TV, Sun TV and Maa TV too continued to lead their respective genres in week 51.

    Bangla GECs

    Star Jalsha led the genre with 267162 (000Sums) followed by Zee Bangla in the second spot with 165155 (000Sums) and Jalsha Movies in the third spot with 79535 (000Sums). Zee Bangla Cinema and Colors Bangla grabbed the fourth and fifth slot with 35241 (Sums) and 31634 (000Sums) respectively.

    Bhojpuri GECs

    In the Bhojpuri GECs section, Bhojpuri Cinema continued to lead the genre with 15820 (000Sums) followed by Big Magic Ganga on second spot with 12279 (000Sums) and Dabangg in the third spot with 6809 (000Sums).

    Dangal TV stood in the fourth position with 6579 (000Sums) and ETV Bihar Jharkhand was in the fifth place with 2740 (000Sums).

    Kannada GECs

    Colors Kannada continued to lead the Kannada GECs genre and was in the first position with 268806 (000Sums) followed by Udaya Movies in the second slot with 141118 (000Sums). On the other hand, Udaya TV stood in the third position with 140356 (000Sums).

    Zee Kannada bagged the fourth position with 136734 (000Sums) and Suvarna stood at number five with 132432 (000Sums).

    Malayalam GECs

    Asianet led the genre and came out on top with 273833 (000Sums) followed by Mazhavil Manorama in the second position with 158167 (000Sums) and Surya in the third spot with 114628 (000Sums). Flower TV grabbed the fourth spot with 87234 (000Sums) and Kiran TV stood at the fifth position with 52646 (000Sums).

    Marathi GECs

    In week 51, Zee Marathi maintained its top position with 152099 (000Sums). Zee Talkies grabbed the second slot with 82426 (000Sums) and Colors Marathi stood at number three with 77862 (000Sums). Star Pravah garnered the fourth slot with 34825 (000Sums) and Maiboli was at number five with 24315 (000Sums).

    Oriya GECs

    Sarthak TV secured the leadership position in the genre with 111015 (000Sums) followed by Tarang TV in the second spot with 70120 (000Sums), while Colors Oriya came third with 18725 (000Sums). Odisha TV with 14823 (000Sums) and Alankar with 10579 (000Sums) grabbed fourth and fifth berth respectively.

    Tamil GECs

    Sun TV continued to lead the Tamil regional channel genre with 1042599 (000Sums) followed by KTV with 325553 (000Sums) in the second spot. Star Vijay with 214321 (000Sums) stood in the third position. Polimer grabbed the fourth spot with 107967 (000Sums), whereas Kalaignar TV with 84670 (000Sums) grabbed the fifth spot.

    Telugu GECs

    Maa TV in the Telugu GECs genre grabbed the first spot with 384977 (000Sums) and was followed by ETV Telugu in second spot with 384816 (000Sums). Zee Telugu trailed behind with 314851 (000Sums) in the third position. Gemini TV with 307265 (000Sums) and Gemini Movies with 196697 (000Sums) bagged the fourth and fifth place respectively.

  • Times Now, Aaj Tak & ET Now lead news genre: BARC ratings week 51

    Times Now, Aaj Tak & ET Now lead news genre: BARC ratings week 51

    MUMBAI: Following the age old saying ‘All’s well that ends well,’ Times Now ends the year on top of the chart with 507 (000s Sum). The channel led by Arnab Goswami slipped from the top spot just once in the entire calendar year.

    On the other hand, NDTV 24×7 with 229 (000s Sum) secured the second position over India Today Television, which garnered 207 (000s Sum).

    Times Now is not the only success story for Times Network, the business news channel under the umbrella ET Now with 151 (000s Sum) finished the year in pole position. While NDTV Profit climbed up to the second slot with 93 (000s Sum), CNBC with 82 (000s Sum) booked the third berth.

    Aaj Tak with 73183 (000s Sum) led the Hindi News genre followed by India TV with 57156 (000s Sum). ABP News garnered 51239 (000s Sum) to secure the third slot.

  • Sun TV stays undisputed; Hindi GECs fare poorly across genres: BARC week 51

    Sun TV stays undisputed; Hindi GECs fare poorly across genres: BARC week 51

    MUMBAI: With a rise in ratings, Sun TV continues to lead across genres and becomes the highest gainer in the list while all Hindi general entertainment channel (GECs) including Colors, Star Plus, Zee TV and Life OK witnessed a fall in ratings in week 51 of Broadcast Audience Research Council (BARC) India ratings.

    Sun TV garnered the first spot with 1089988 (000Sums) followed by Colors, which saw a drop in ratings but secured the second position with 766353 (000Sums) as against 768239 (000Sums) in week 50.

    Star Plus in the third place also witnessed a drop and received 732209 (000Sums) against 759484 (000Sums) in the previous week.

    Though Zee TV saw a decline in ratings, it managed to grab the fourth place with 720437 (000Sums) as against 733866 (000Sums) followed by Zee Network’s FTA channel Zee Anmol, which slipped down at number five with 713998 (000Sums).  

    Star India’s FTA channel Star Ustav stood at number six with 516870 (000Sums) followed by Life OK in the seventh spot with 450765 (000Sums) against 509538 (000Sums) in week 50.

    From the tenth spot, Maa TV managed to climb up at number eight with 409981 (000Sums) followed by Sony Max in the ninth berth with 409006 (000Sums) and ETV Telugu fell down to the tenth slot from the eighth position with 406176 (000Sums).

  • Colors climbs up ahead of Zee Anmol to claim top slot: BARC week 51

    Colors climbs up ahead of Zee Anmol to claim top slot: BARC week 51

    MUMBAI: The battle for the top slot amongst the Hindi general entertainment channels (GECs) has opened up like never before. Every week with the spin of the wheel, a new triumphant winner comes up. The Broadcast Audience Research Council (BARC) India’s top spot in the Hindi GEC category has become a race between three key players namely Star Plus, Colors and the free-to-air (FTA) channel Zee Anmol.

    After toppling Star Plus in week 50 to become the number two channel in the Hindi GECs, Colors has now staked its claim on the No. 1 slot in week 51 after toppling Zee Anmol from its leadership position.

    Dethroning Zee Anmol, Colors bagged the leadership position with 725881 (000Sums). While Zee Anmol was pushed to the second slot with 712825 (000Sums), Star Plus witnessed a fall in ratings but managed to grab the third slot with 676890 (000Sums) against 707219 (000Sums) in week 50.

    Zee TV grabbed the fourth spot on the chart with 669655 (000Sums) followed by Star Ustav on the fifth spot with 514354 (000Sums), while Life OK was in sixth place with 437469 (000Sums).

    Sony Entertainment Television with 342689 (000Sums) stood at number seven.

    With no change in last three position Sab TV with 323214 (000Sums), Rishtey with 286712 (000Sums) and Sony Pal with 239700 (000Sums) bagged the eighth, ninth and tenth spots respectively.