Category: Viewership

Sun retains No. 1 spot; Zee Cinema, Star Gold enter top 10 list across genres: BARC week 5

MUMBAI: Witnessing a spike in ratings, Sun TV with 1027311 (‘000s) continued to hold its top position across genres in week 5 as per BARC India All India (U+R) : 4+ Individuals.

On the other hand, Hindi general entertainment channel Star Plus also continued to hold its place in the second spot with 773808 (‘000s) in week 5 as compared to last week’s 763739 (‘000s).

Colors, which had dropped down to the third position in week 4, held its spot with 756373 (‘000s) and also saw an increase in ratings from last week’s 745916 (‘000s).

Witnessing a drop in ratings from last week, both Zee TV with 736837 (‘000s) and its FTA sister channel Zee Anmol with 541811 (‘000s) managed to retain their positions in the fourth and fifth spots respectively.

Climbing up the charts this week was ETV Telugu with 448885 (‘000s), which came up to the sixth position in week 5 as compared to last week’s eighth place.

Rising up to the seventh place this week was Life OK with 440315 (‘000s) from its ninth spot in week 4.

New entrants in the Top 10 channels list across genres in week 5 were movie channels Zee Cinema with 432528 (‘000s) in the eighth spot and Star Gold with 416222 (‘000s) in the ninth place.

Sony Max, which was in the seventh place in week 4 dropped to the bottom of the list at number 10 in week 5 with 390616 (‘000s) and also witnessed considerable drop in ratings from last week’s 468771 (‘000s).

Bowing out from the charts in week 5 were Star Utsav and Sony Pal, which were in the sixth and tenth slot respectively in week 4.

February 11, 2016
Sun retains No. 1 spot; Zee Cinema, Star Gold enter top 10 list across genres: BARC week 5

MUMBAI: Witnessing a spike in ratings, Sun TV with 1027311 (‘000s) continued to hold its top position across genres in week 5 as per BARC India All India (U+R) : 4+ Individuals.

On the other hand, Hindi general entertainment channel Star Plus also continued to hold its place in the second spot with 773808 (‘000s) in week 5 as compared to last week’s 763739 (‘000s).

Colors, which had dropped down to the third position in week 4, held its spot with 756373 (‘000s) and also saw an increase in ratings from last week’s 745916 (‘000s).

Witnessing a drop in ratings from last week, both Zee TV with 736837 (‘000s) and its FTA sister channel Zee Anmol with 541811 (‘000s) managed to retain their positions in the fourth and fifth spots respectively.

Climbing up the charts this week was ETV Telugu with 448885 (‘000s), which came up to the sixth position in week 5 as compared to last week’s eighth place.

Rising up to the seventh place this week was Life OK with 440315 (‘000s) from its ninth spot in week 4.

New entrants in the Top 10 channels list across genres in week 5 were movie channels Zee Cinema with 432528 (‘000s) in the eighth spot and Star Gold with 416222 (‘000s) in the ninth place.

Sony Max, which was in the seventh place in week 4 dropped to the bottom of the list at number 10 in week 5 with 390616 (‘000s) and also witnessed considerable drop in ratings from last week’s 468771 (‘000s).

Bowing out from the charts in week 5 were Star Utsav and Sony Pal, which were in the sixth and tenth slot respectively in week 4.

February 11, 2016
BARC & TAM JV christened Meterology Data; BARC to hold majority stake

MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India.

MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

“The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

“We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data.

TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

February 9, 2016
BARC & TAM JV christened Meterology Data; BARC to hold majority stake

MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India.

MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

“The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

“We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data.

TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

February 9, 2016
Star Plus jumps to No.2; Max & Pal enter top 10 list across genres: BARC week 4

MUMBAI: Even as Sun TV continued to hold its position at the top across genres in week 4 according to BARC India All India (U+R) : 4+ Individuals, Hindi general entertainment channel Star Plus overtook Colors and perched at the second spot.

What’s more, while Sony Pal and Sony Max made an entry in the list of top 10 channels across genres this week, Star Gold and Zee Telugu made an exit.

Even with a decline in ratings, Sun TV continued to rule the list at the pole position with 992291 (‘000s) followed by Star Plus in the second slot with 763739 (‘000s). Colors was pushed down to number three with 745916 (‘000s).

Zee TV with 743991 (‘000s) and Zee Anmol with 667604 (‘000s) maintained their position in the fourth and fifth place respectively in week 4.

Meanwhile, Star Utsav with 491425 (‘000s) jumped up one rung in week 4 to take the sixth place.

Sony Max made an entry into the list at the seventh position with 468771 (‘000s), whereas ETV Telugu held on to its eighth position with 447786 (‘000s).

Life OK saw a considerable drop from last week’s sixth position to the ninth place in week 4 with 426773 (‘000s), whereas Sony Pal made its presence felt in the tenth slot with 423516 (‘000s).

February 4, 2016
Star Plus jumps to No.2; Max & Pal enter top 10 list across genres: BARC week 4

MUMBAI: Even as Sun TV continued to hold its position at the top across genres in week 4 according to BARC India All India (U+R) : 4+ Individuals, Hindi general entertainment channel Star Plus overtook Colors and perched at the second spot.

What’s more, while Sony Pal and Sony Max made an entry in the list of top 10 channels across genres this week, Star Gold and Zee Telugu made an exit.

Even with a decline in ratings, Sun TV continued to rule the list at the pole position with 992291 (‘000s) followed by Star Plus in the second slot with 763739 (‘000s). Colors was pushed down to number three with 745916 (‘000s).

Zee TV with 743991 (‘000s) and Zee Anmol with 667604 (‘000s) maintained their position in the fourth and fifth place respectively in week 4.

Meanwhile, Star Utsav with 491425 (‘000s) jumped up one rung in week 4 to take the sixth place.

Sony Max made an entry into the list at the seventh position with 468771 (‘000s), whereas ETV Telugu held on to its eighth position with 447786 (‘000s).

Life OK saw a considerable drop from last week’s sixth position to the ninth place in week 4 with 426773 (‘000s), whereas Sony Pal made its presence felt in the tenth slot with 423516 (‘000s).

February 4, 2016
BARC 4: Regional channel leaders maintain status quo

MUMBAI: There were no major shifts in week 4 of BARC ratings as far as the regional television channels were concerned. Most of the channels retained their position in week 4 as compared to last week.

Star Jalsa (Bengali), Bhojpuri Cinema (Bhojpuri), Colors Kanada (Kanada), Asianet (Malayalam), Zee Marathi (Marathi), Sarthak TV (Oriya), Sun TV (Tamil) and ETV Telugu (Telugu) all managed to maintain their hold in their respective genres.

Bangla GECs

Star Jalsa bagged the first position with 249017 (‘000s) followed by Zee Bangla in the second place with 148726 (‘000s). Jalsa Movies gained the third position with 59127 (‘000s) followed by Colors Bangla with 29694 (‘000s) and Zee Bangla Cinema with 29568 (‘000s) in week 4.

Bhojpuri GECs

Bhojpuri Cinema retained its leadership position with 17459 (‘000s) followed by Big Magic Ganga with 13807 (‘000s). Dabangg retained its third place with 7559 (‘000s) followed in the fourth rung by Dangal TV with 6358 (‘000s). ETV Bihar Jharkhand retained the fifth position with 2877 (‘000s).

Kannada GECs

In week 4, Colors Kanada retained its first position with 296182 (‘000s) followed by Zee Kannada with 145618 (‘000s). On the other hand, Suvarna grabbed the third slot with 139926 (‘000s), while Udaya Movies was in the fourth slot with 134633 (‘000s). Udaya TV grabbed the fifth slot with 127689 (‘000s)

Malayalam GECs

Asianet retained its pole position with 342404 (‘000s) followed by Mazhavil Manorama with 110924 (‘000s) in the second spot. Flowers TV grabbed the third position with 76456 (‘000s), whereas Surya TV was in fourth place with 69935 (‘000s). Following it in the fifth place was Asianet Movies with 60615 (‘000s).

Marathi GECs

Zee Marathi was perched in the first position with 158815 (‘000s) followed by Colors Marathi with 87026 (‘000s). Zee Talkies grabbed third position with 67312 (‘000s) followed by Star Pravah in the fourth slot with 57249 (‘000s) and Maiboli in the fifth slot with 24362 (‘000s).

Oriya GECs

Sarthak TV secured the leadership position with 104840 (‘000s) followed by Tarang TV with 58338 (‘000s) in the second position. Colors Oriya secured the third position with 20685 (‘000s), whereas Odisha TV retained its fourth position with 15175 (‘000s). Prarthana followed with 9527 (‘000s) in the fifth spot.

Tamil GECs

Sun TV continued its stranglehold on the first spot with 940017 (‘000s) followed by KTV with 266467 (‘000s) whereas Star Vijay retained its third position with 205750 (‘000s). Zee Tamil remained in fourth position with 83468 (‘000s), while Polimer with 80920 (‘000s) took the fifth berth.

Telugu GECs

ETV Telugu retained its first position with 425580 (‘000s) followed by Zee Telugu with 386308 (‘000s). Maa TV grabbed the third spot with 375080 (‘000s), Gemini TV with 279266 (‘000s) took the fourth berth and was followed by Gemini Movies with 198629 (‘000s) in the fifth berth.

February 4, 2016
BARC 4: Regional channel leaders maintain status quo

MUMBAI: There were no major shifts in week 4 of BARC ratings as far as the regional television channels were concerned. Most of the channels retained their position in week 4 as compared to last week.

Star Jalsa (Bengali), Bhojpuri Cinema (Bhojpuri), Colors Kanada (Kanada), Asianet (Malayalam), Zee Marathi (Marathi), Sarthak TV (Oriya), Sun TV (Tamil) and ETV Telugu (Telugu) all managed to maintain their hold in their respective genres.

Bangla GECs

Star Jalsa bagged the first position with 249017 (‘000s) followed by Zee Bangla in the second place with 148726 (‘000s). Jalsa Movies gained the third position with 59127 (‘000s) followed by Colors Bangla with 29694 (‘000s) and Zee Bangla Cinema with 29568 (‘000s) in week 4.

Bhojpuri GECs

Bhojpuri Cinema retained its leadership position with 17459 (‘000s) followed by Big Magic Ganga with 13807 (‘000s). Dabangg retained its third place with 7559 (‘000s) followed in the fourth rung by Dangal TV with 6358 (‘000s). ETV Bihar Jharkhand retained the fifth position with 2877 (‘000s).

Kannada GECs

In week 4, Colors Kanada retained its first position with 296182 (‘000s) followed by Zee Kannada with 145618 (‘000s). On the other hand, Suvarna grabbed the third slot with 139926 (‘000s), while Udaya Movies was in the fourth slot with 134633 (‘000s). Udaya TV grabbed the fifth slot with 127689 (‘000s)

Malayalam GECs

Asianet retained its pole position with 342404 (‘000s) followed by Mazhavil Manorama with 110924 (‘000s) in the second spot. Flowers TV grabbed the third position with 76456 (‘000s), whereas Surya TV was in fourth place with 69935 (‘000s). Following it in the fifth place was Asianet Movies with 60615 (‘000s).

Marathi GECs

Zee Marathi was perched in the first position with 158815 (‘000s) followed by Colors Marathi with 87026 (‘000s). Zee Talkies grabbed third position with 67312 (‘000s) followed by Star Pravah in the fourth slot with 57249 (‘000s) and Maiboli in the fifth slot with 24362 (‘000s).

Oriya GECs

Sarthak TV secured the leadership position with 104840 (‘000s) followed by Tarang TV with 58338 (‘000s) in the second position. Colors Oriya secured the third position with 20685 (‘000s), whereas Odisha TV retained its fourth position with 15175 (‘000s). Prarthana followed with 9527 (‘000s) in the fifth spot.

Tamil GECs

Sun TV continued its stranglehold on the first spot with 940017 (‘000s) followed by KTV with 266467 (‘000s) whereas Star Vijay retained its third position with 205750 (‘000s). Zee Tamil remained in fourth position with 83468 (‘000s), while Polimer with 80920 (‘000s) took the fifth berth.

Telugu GECs

ETV Telugu retained its first position with 425580 (‘000s) followed by Zee Telugu with 386308 (‘000s). Maa TV grabbed the third spot with 375080 (‘000s), Gemini TV with 279266 (‘000s) took the fourth berth and was followed by Gemini Movies with 198629 (‘000s) in the fifth berth.

February 4, 2016
Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

February 4, 2016
Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

February 4, 2016