Category: Viewership

  • Viacom18 wins two Golden City Gate Awards at ITB, Berlin 2023

    Mumbai: Viacom18 bagged two awards at the prestigious “Golden City Gate Awards” at ITB in Berlin 2023. The accolades were awarded in recognition of the exceptional production of the “Incredible India” television commercial, commissioned by the Ministry of Tourism, government of India. This accomplishment underscores Viacom18’s unwavering commitment to creating innovative and impactful branded content for its clients.

    Hailed as one of the illustrious platforms of the industry, the ITB is among the top international travel shows where travel and tourism professionals from across the globe come together under one roof for networking and showcasing various travel destinations and state-of-the-art tourism products. The Golden City Gate Tourism Multi-Media Awards are highly respected in the industry and annually bestowed upon at ITB events in various categories related to the Tourism and Hospitality sectors.

    Viacom18 head – branded content Vivek Mohan Sharma said, “We are tremendously ecstatic and thankful to have received two esteemed Golden City Gate Awards. These awards are a true testament to the faith bestowed on us by the ‘Ministry of Tourism’, Government of India. At Viacom18, our mission is to produce purposeful branded content and leverage content marketing for impactful engagement to deepen the consumer connect for our partner brands. We are committed to crafting content that empower our clients to optimize their brand stories.”

    Viacom18 won the awards in the Golden & Silver Star category at The International ‘Golden City Gate Tourism Awards 2023. The awards were won in ‘TV/Cinema Commercials International and Country International’ segments at ITB, Berlin 2023. The two award winning TV commercials depict effective and sustained multi-media tourism promotional campaigns based on the theme of ‘Confidence Building/Reassurance’ to encourage international and domestic travel. The campaigns highlight India as a safe travel destination post-Covid scenario by sending out positive messages.

  • TV remains significant for Indian viewers and advertisers

    Mumbai: Television (Linear TV) remains an important medium of communication in today’s digital age. While on-demand streaming services and online video platforms have been showcased as the next big wave, it is equally important to note that linear TV continues to play a significant role in shaping public opinion, informing viewers about current events, and entertaining audiences of all ages.

    One of the key advantages of linear TV is its ability to reach a wide audience simultaneously. This makes it a powerful tool for disseminating important information to the masses, such as news bulletins, weather forecasts, and emergency alerts. Linear TV also offers a range of high-quality programming, from dramas and documentaries to Live Sports (like the ongoing IPL 2023) & and game/reality shows. Another advantage of linear TV is that it is easily accessible to viewers. Almost 200 million Indian households still rely on Pay & Free-to-Air TV as their primary source of entertainment and information. Audiences also enjoy the communal experience of watching these programs Live, whether it’s to cheer on their favourite sports team or to discuss the latest political developments during election counting days, with friends and family. 

    For one of the mega blockbuster tent-pole properties in India, as per BARC viewership numbers, every one out of 2.5 Indians watches IPL on TV!  If one compares IPL with big four non-fiction shows like game show, singing reality, action reality and drama reality that reached 134 mn, 154 mn 167 mn and 191 mn audiences respectively, IPL on TV stands way taller than any of the Big 4 non-fiction shows in reaching a whopping 360 mn audiences! Together, they cross 433 mn audiences that Advertisers seeking mass consumer reach just can’t ignore! 

    Moreover, Linear TV provides a more curated experience, with channels and schedules that provide a sense of structure and familiarity for discovery. This makes it easy for audiences to navigate through content. Linear TV also plays an important role in advertising, with companies still investing significant amounts of money in TV advertising. Advertisers recognize the wide reach of linear TV and the potential to connect with a large audience. Data insights from TAM Media Research, the leading data provider on AdEx and sports monitoring, confirms that 38 categories and 56 advertisers have been consistently advertising on TV during IPL since the last 3 years. The interesting part to note is that one of every three advertisers from these categories are spending more than 50 per cent of their total Annual TV Ad budgets on IPL through TV!

    Obviously, gauging ROI for these advertisers is a key aspect that the platform needs to provide. Insights from Kantar World Panel study executed during the IPL TV telecast reinforces the advantage of Advertising consistency during IPL on TV, with results showing continuous gains for the brands. An Ecom Food/Grocery category advertiser that consistently advertised in the last three years, saw a 3.8 times inflection during IPL using TV platform. The report also asserts a superior growth impact of TV advertising on IPL for household purchases visible across a leading brand from Wafer/Chips category. The brand advertising during IPL on TV could see a 21 per cent growth in household purchases vs a non IPL advertising campaign that delivered only five per cent growth.

    Another case study from the Kantar World Panel study showcases a brand from the chocolate category experiencing increase in purchase and consumption by existing brand buyers, during their campaign on TV during IPL vis a vis a non IPL campaign. The brand garnered a 64 per cent growth in consumption during their IPL campaigns on TV vs a 7 per cent growth during non IPL campaigns. 

    One of the leading brands from the Noodle category also experienced positive impact after associating with IPL TV. The brand saw a dis-proportionate consumption growth leading to market share gain post advertising on IPL – TV.

    In conclusion, while the media landscape has undergone significant changes in recent years, linear TV remains an essential component of our communication infrastructure. It has enabled the leading sports event- IPL to capture the hearts of 530 mn audiences to Live viewing and over 200 Advertisers in the last 5 years. Its ability to reach a wide audience, provide high-quality programming that engages audiences and helps advertisers ride on the content to deliver high growth results in penetration & consumption of brands among consumers makes it a continuing important medium even in the present age.

  • Sunfeast Supermilk partners with Chennai Super Kings for ‘Strongaa Whistle Podu campaign’

    Mumbai: Sunfeast Supermilk from the house of ITC Foods, has announced its association with Chennai Super Kings (CSK), one of the cricket franchises in the upcoming IPL season. Sunfeast Supermilk will be the official strong biscuit partner of CSK

    This association brings together two “Super” brands of Tamil Nadu – Superkings, which is a fan favorite & Supermilk that has seen a very successful launch recently. With this partnership, fans are encouraged not to do a normal whistle, but to eat a strong milk biscuit & do a Strong Whistle for their team.

    “We are thrilled to be partnering with Chennai Super Kings. This association is a perfect match, as two Strong brands are coming together to provide a wholesome experience to consumers. We wish Chennai Super Kings the very best for a Strong win this season,” said ITC Ltd COO biscuits & cakes cluster foods division Ali Harris Shere.

    “We are excited to launch our campaign TVC to announce the association and encourage fans to become Super Fans by consuming a strong milk biscuit and doing a strong whistle. Supermilk will be doing a plethora of activities this season to bring in excitement for both consumers & fans alike.”

    “We are excited to welcome Sunfeast Supermilk as the Official Strong Biscuit partner of Chennai Super Kings. Sunfeast Supermilk is a brand that resonates with our team’s values, and we look forward to working together to provide our fans with a great snacking experience.” said Chennai Super Kings Cricket Ltd. CEO Kasi Viswanathan

    The “Strongaa whistle podu” campaign aims at celebrating the fandom of CSK. Sunfeast Supermilk is committed to providing fans with the perfect snack to enjoy while cheering on their favourite team. The company looks forward to working with Chennai Super Kings and its fans & garnering a Strong support for the team.

  • Where are marketers investing during the IPL: TV or OTT?

    Mumbai: IPL is returning with a bang and will be more digitalized this time. TV or OTT? It is a persistent question. Over the recent years, marketers have regularly discussed this recurrent question. Market insights show that, for this IPL season, OTT ad rates have climbed by 30 per cent while TV ad rates have increased only by 10 per cent, despite the fact that it is unclear what will be driving ad spending in 2023. This compounds the problem of why advertisers don’t use TV more to maximise their ad budget. According to media estimates, Disney Hotstar and Jio Cinema hope to attract 500–550 million viewers apiece. It is unclear which service will be the audience’s first pick.

    According to a Magnite survey, 72 per cent of urban residents with internet access between the ages of 16 and 74, like to stream content. 66 per cent people choose streaming over traditional television, and 80 per cent would rather pay for inexpensive ad-supported material than pay for pricey ad-free programming. Because of their higher investment, OOH TV is still the most preferred option for major businesses. According to a recent study by RedSeer Strategic Consultants, small and mid-sized enterprises will continue to be drawn to platforms like eCommerce, social media, and news sources for their democratised access even while the focus is still on OTT’s exact audience targeting.

    Furthermore, the IPL’s dynamics are evolving annually. IPL viewership has dropped by 30 per cent from the previous year to last year. Do people swarm to TVs to watch IPL with family or follow it on their own in offices, when travelling, or while cooped up in their rooms on mobile devices? One may simply assume that the majority of IPL games cannot be a full-time family activity given that there are a total of 74 games to be played. 

    Additionally, there is no denying that OTT offers more interaction and involvement when it comes to watching sports. This year, Jio Cinema is providing free live streaming in 16 streams and 12 languages, which is sure to attract more OTT viewers than ever before. Jio Cinema has plans for the TATA IPL 2023 that includes a 4K feed, multi-language and multi-camera presentation, interactive stats, and a Play Along function. A Jio Immersive Zone even allows visitors to experience what it would be like to watch the TATA IPL with a 360-degree VR stream utilising JioDive. Moreover, there are features created specifically for brands to improve customer engagement. The dynamics of IPL watching could significantly change as a result of these new capabilities, which further personalise OTT for users. Marketing professionals are persuaded to forego TV spending in favour of OTT by the freedom to choose the audience they target. With the addition of expanding 5G coverage, the winner is already clear.

    This article is authored by Auburn Digital Solutions managing director Ashish Tripathi.

  • Barc Wk 12′ 23: Sun TV dominates all India market

    Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for the twelfth week, i.e. 18 March to 24 March 2023. As per data for the all India 2+ target group, Sun TV is the most watched channel in India with an average minute audience (AMA) of 2470.04(000). It was followed by  STAR Plus at 2415.59(000) AMA, Star Maa at 2339.75(000) AMA, Dangal at 2174.64(000) AMA, and Goldmines at 2064.65(000) AMA.

    The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes. In the Hindi speaking market (HSM), Star Plus emerged as the most watched channel at 2336.55(000) AMA, followed by Dangal at 2167.44(000) AMA, Goldmines at 2035.64(000) AMA, Star Pravah at 1586.79(000) AMA and Sony Sab at 1540.03(000) AMA.

    In the South market, Sun TV was the most watched channel at 2446.29(000) AMA, followed by Star Maa at 2273.04(000) AMA, Zee Telugu at 1627.32(000) AMA, Star Vijay at 1473.51(000) AMA and Zee Kannada at 1272.22(000) AMA.

    In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1574.25(000) AMA , followed by Zee Marathi at 444.46(000) AMA, Colors Marathi at 395.56(000) AMA, SONY Sab at 392.12(000) AMA and Star Plus at 335.34(000) AMA.

    In the West Bengal market, Star Jalsha was the most watched channel with 953.77(000) AMA, followed by Zee Bangla at 837.85(000) AMA, Jalsha Movies at 193.27(000) AMA, Colors Bangla at 134.6(000) AMA and Enterr 10 Bangla at 124.69(000) AMA.

    In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most watched channel at 403.17(000) AMA followed by STAR Plus at 402.98(000) AMA, Colors at 311.46(000) AMA, STAR Vijay at 302.26(000) AMA and Sony Sab at 281.15(000) AMA.

     

  • ABP Majha to promote digital awareness on Artificial Intelligence

    Mumbai: ABP Majha, Maharashtra’s Marathi news channel, has hosted ‘Majha Maharashtra, Digital Maharashtra – 2023, a conclave to bridge the gap between emerging technology and the public with a focus on artificial intelligence (AI). The event will be aired from Friday, 31 March to Monday, 3 April 2023, at 4.30 pm. A special session will also be aired at 9.30 pm on Sunday, two April.

    Artificial Intelligence is a rapidly advancing technology with the capacity to revolutionise life as we know it. At ABP Majha’s Majha Maharashtra Digital Maharashtra – 2023, experts spoke of the emerging scope of artificial intelligence (AI) and its rising influence in various fields along with the fresh set of challenges that this presents. 

    The inaugural session was graced by Uday Samant, Cabinet Minister of Ministry of Industries (Maharashtra) and Deepak Ghaisas, Chairman of Gencoval Strategic Services Pvt Ltd. Deputy Executive Editor of ABP Majha, Sarita Kaushik outlined the purpose of the conclave wherein she highlighted the need to be prepared for the future. 

    A session on the impact of AI on the agriculture sector saw senior journalist Sandeep Ramdasi interact with Eknath Dawale, IAS, Principal Secretary, Agriculture and Prasad Kulkarni, founder and business head, Adrise India Pvt. Ltd. The challenges to internal security, privacy, the possibility of dark net getting darker, and crimes such as sextortion were discussed in the backdrop of growing AI by Sarita Kaushik with former chief of cyber-crime IPS Brijesh Singh, who is presently the Principal Secretary to the Chief Minister of Maharashtra. The session on the expected transformation of the education sector due to AI saw Achyut Godbole, Writer and AI Expert, and Dr. Bhooshan Kelkar, Director, Neuflex Talent Solutions Pvt Ltd, share their ideas with ABP Majha anchor Dyanada Chavan. In the last session, anchor Kavita Rane spoke to Nidhi Kamdar, OSD (Communications) to Hon’ble DCM, Maharashtra, Dr. Deepak Shikarpur, Author and Scholar, and Samir Raut, Head, Retail Banking, Saraswat Co-operative Bank Ltd. on the rising issues of cyber manipulation impacting governance, politicians and the common man.

    The event included case studies on Artificial Intelligence presented by Samir Raut, Head, Retail Banking Operations, Saraswat Co-operative Bank Ltd., Prof. Shivraj, Raghunath Motegaonkar, Founder CMD, RCC (Renukai Career Institute), and Neil Patil, Founder & Director, Veena World. 

    This gathering of industry leaders, government representatives and experts signified the need for digital transformation in Maharashtra and the potential of artificial intelligence and other cutting-edge technologies to power it.

    The exchange of ideas helped attendees gain a better understanding of the latest trends and developments in the digital technology sector. 

    Majha Maharashtra Digital Maharashtra is presented by Saraswat Bank, Motegaonkar Siranche RCC, and Veena World, and powered by Zaminwale. ABP Live is the digital partner. 

  • The road less taken: Women leaders in domains treated as men’s bastions

    Mumbai: Sony Pictures Networks India’s Distribution division commemorated Women’s Day quite differently this year, not the usual run-of-the-mill celebrations that one witnesses. They hosted a panel discussion that comprised a diverse mix of women from different walks of life who have excelled in industries and largely male-dominated roles.

    Makarand Palekar, EVP Distribution Sales and Marketing welcomed the panellists and applauded them for the significant roles they play in the success of a company. He cited examples of how his life has been positively influenced by powerful women, both in his personal and professional life.

    The three panellists Jamie Lever (Daughter of Johnny Lever, a well-known Indian actor and comedian), Dr. Akshata Narain (Group President AM Television Pvt. Ltd. (AXOM)) and Dr. Nirmala Kotnis (Former Indian Badminton Player and Lead Operations at Padukone Sports Management Academy) shared their journey, experiences and insights with the hosts Indranil Basu (sports journalist) and Subhasri Prasad, Head Marketing, Sony Pictures Networks Distribution.

    Jamie Lever, a Graduate in Media Studies and daughter of the renowned actor–comedian Johnny Lever, decided to quit her illustrious job in the corporate world to become a stand-up comedian. She started her on-screen career with ‘Comedy Circus’ on Sony Entertainment Television, where she further polished nuances of mimicry on the show. Today she is a well-known comedian and one of the most prominent young female comedy artists with a cult fan following.

    Dr. Akshata Narain, Group President AM Television, a dentist by profession is now one of the leading women leaders in the news television business in the northeast.

    Dr. Nirmala Kotnis, a former international badminton player, an ex-Income Tax Commissioner and a Marathi theatre artist, is now heading Operations at The Padukone Sports academy.

    All three of them are leaders in their respective domain, which at one point in time was primarily considered “a man’s job”. When ‘Equitable Opportunities’ are available to a person – irrespective of their gender, it is purely the person’s inherent skill, passion and commitment which can help them accomplish and excel in their path to their dreams.

    Jamie spoke about how tough it was for her in the industry despite being the daughter of a well-known Comedian, it did not open doors for her, and she had to work as hard as any other person in the field. For Dr. Akshata, taking over the reins from her father and running a news channel and the other operations was not easy since the cable business is male dominated. But she crossed all the hurdles and today is a name to reckon with in the northeast. Dr. Nirmala, on the other hand had to quit her job as an Income Tax Commissioner and moved to Nasik to pursue her first love- Badminton. She now leads operations at the Padukone Sports Academy, and she is the first female commentator for the sport, besides juggling her role as an actor in Marathi theatre and films.

    On the topic of equity being discussed, Dr. Akshata said “let us not talk about a woman being better than a man or we need to be like men. These are terminologies which do not make sense now. What I believe is that there are jobs in which a man can do way better than a woman and vice versa, it depends on the caliber and not gender, so it is all about getting an equal opportunity… This long-drawn fight in chasing gender equality has derailed the pursuit of equity. This is something that I have always believed in even while growing up. This is my life’s motto; I am someone who believes in change and change is the only constant thing in life and I work towards it day and night.”

    She further elaborated, “I know I am privileged, and I want to use this to make a change in my state in whatever little way I can. The television business I am in is an immensely powerful medium to amplify the message I want to tell the world. The first project I worked on was gender equality which also included the LGBTQ+community and giving them equal opportunity in the workspace. I truly believe that television is a change maker, and I believe that ‘one must be the change you want to see in the world’.

    “All the work I do on mental health awareness or gender equality or environmental issues in my state using the privilege I have, is to be the voice of anybody who needs the support and the opportunity to come up in life. In this male-dominated industry when I first joined it was difficult, nobody wanted a young girl as their boss. We had produced a few policies to give women space, but it did not go down well. The person who stood behind me was our then Chief Editor Ajit Kumar Bhuyan. This is a beautiful example that it is not just women who uplift women, but at times men also play a key role, and that is commendable.”

    Expressing her views, Jamie added, “Today in the entertainment field, age does not matter, and women actors in their 50’s are getting meaty roles and the industry has become open and letting a woman take charge. Today, what matters is being a good actor and if you have the talent, then looks and body shape do not matter. You are cast for a particular role because it fits you. It is an exciting time for us as women in the industry and today female comedians are not typecast the way they used to be then. Today everyone wants to hear what we say, the audiences are open to it.”

    When asked by Subhasri Prasad, about women balancing multiple roles and if a woman needs to be a Superwoman,  

    Dr. Nirmala said that it just happened to her. She went through a difficult pregnancy and at that time her mother was her pillar of strength, but she passed away in February 2018. She had twins to look after and was working at the Income Tax office in Mumbai. “I went through a tough time as I was denied leave and other privileges. I had to knock on many doors and finally, the Chief Commissioner, who was a mentor and who motivated me to be who I am, helped me to take leave for two years at one go.”. My husband was posted in Chennai, I had to look after the babies and I am not someone who can sit idle, opportunities landed, and I decided to take it up. I had to do my motherly duties of looking after my kids, but badminton is my passion and my first love, at the same time acting also happened. I have always taken up challenges and I love every bit of what I am doing, and I am happy doing it. So, it comes naturally to me.”

    Akshata said, “The definition of a superwoman or superhero from the days gone by has to change. Who decides these things? Everyone in their own way is a superhero. At the end of the day, we need to do what makes us happy.” She went on to add, “One needs to be happy with oneself, and happy about the work one does before imposing yourself on a partner. If you are not happy then eventually the relationship will never work. If you are self-sufficient and happy, your partner will be happier.”

    On the question of what change one would want to see to bring equity to their respective fields and the societal mind-set.

    Dr. Nirmala said “When it comes to sports like badminton, by the time the girls reach the senior level, many of them drop out. We all talk about equality and things but there is a major gap between the male and female players. There was one Saina and now there is one Sindhu. We find that a lot of the girl talent gets filtered. Most parents of girls come with a motive that by participating and winning a few nationals they would get a job in the Govt. Also, on the question of price money, there is a stark difference. If we are talking about equity this discrimination needs to go and my one piece of advice to parents is, please come up with a different mind-set.”

    Sharing her journey as a woman content creator for the past 10-11 years, Jamie Lever pointed out that girls must deal with inherent biases that are entwined so deeply in our society. Jamie recalled how growing up as a kid, she was encouraged to pick cliched’ women centric career options like jewellery or fashion designing.

    Akshata spoke about coming from a Tier 2 metro, where the values are different and what is lacking is content that represents women in a strong role. There are stories of strong women in the north-east which have not been represented in the mainstream media. “I feel that as organisations we should have taken it upon ourselves to tell these stories earlier so we would have been represented well.”

    “I would like to change this and bring out content where women are portrayed as strong characters and be an inspiration as television reaches the grass root audience. I would like to change the content being made for TV, OTT, and films; all from the north-east. We are coming out with more women-oriented and women-centric content in Assamese so that it reaches out to more people and changes their perception.

     She further added that “As women, whether it is Jamie, Nirmala or me who have influence, we should use our platforms to educate people in the rural and semi-urban areas where girls are held back. There is a need to get their education supported. Also, it is a message that education only grooms you to be a better person but what you pursue in your life is your own and your need to follow your passion and stand up for it.”

    The panel discussion was free flowing and insightful wherein we witnessed not just the grit and passion of the speakers but also, they let loose their fun side especially Jamie and Nirmala, which brings me to another point about women, efficiently juggling multiple roles, great at multi-tasking. Wait! Are we getting into cliches again? Better not!

  • Ravi Kishan in Aap Ki Adalat: When Bigg Boss changed his life and Bhojpuri film’s success made him arrogant

    Mumbai: Ravi Kishan, a Bhojpuri actor and Bharatiya Janata Party MP, who is hailed as Dev Anand of the Bhojpuri film industry faced tough questions from India TV editor-in-chief & chairman Rajat Sharma in his show, Aap Ki Adalat. Kishan candidly answered Sharma’s questions on his journey from cinema to politics, while he won the hearts of the audience with his many popular dialogues, he revealed how Bigg Boss changed his life. He even accepted that he became arrogant after getting success in Bhojpuri films.

    When Sharma asked him, did Bigg Boss reform you? Kishan said, “I had become arrogant after my movies became hits. My wife advised me to join Bigg Boss. After initial reluctance, I went. After remaining locked in their set for three months, when I came out, I had changed a lot. Not only did I become popular, but I became a normal person. I sorted out my family life, my wife and children, during that period. After I came out of three months of ‘prison’ (qaid), I became a prisoner of spirituality. Bigg Boss affected my life deeply.”

    He added, “When you are locked in for a period, you either deteriorate (bigad jaye) or you reform yourself. You have time on your hands, no mobile, no TV, nothing. Whatever you do, you use your brain.” Sharma also asked about the risk of joining Bigg Boss as he had 17 films in hand. 

    To which Kishan answered, “It was a big risk. I thought by the time I come out, there will be many new heroes. In the film industry, if you are missing for even two days, new heroes emerge. It is natural. Nobody waits for you. We live under a false impression that the industry runs because of you. Nobody should have such a false impression. The wheel of time moves. I knew I was taking a risk, for the sake of my family.”

    For the unversed, Kishan appeared on the first season of the reality show Bigg Boss. Though he didn’t win the show, he ended up being the second runner-up.

  • Colors Tamil to launch ‘Pishachini’

    Mumbai: Colors Tamil, Viacom18’s Tamil entertainment channel, is all set to take its viewers on a magical ride with complete thrill and mystery, as its new serial ‘Pishachini’ will be aired starting this 27 March at 9 pm.   

    Pishachini is a highly popular Hindi serial which will be dubbed in Tamil and telecast for the regional viewers to dive into a land of fantasy coupled with a gripping story line. The serial follows the life of Rani who discovers her extraordinary powers that she must learn to control. The serial boasts stunning visuals and a talented cast, including Nyra Banerjee, Jiya Shankarand, Harsh Rajput in the lead roles who enact their characters to life in mesmerizing ways.

    Pishachini promises to be a gripping tale of love, revenge and the perfect battle between good and evil. With spine-chilling moments and a gripping storyline, this show is sure to keep its audience on the edge of their seats. The other artists like Shrey Mittal, Raymon Singh, Amit Mehra and Sushil Parashar bring this intriguing world of magic to life in this new series. Don’t miss the premiere of Pishachini on Colors Tamil from 27 March at 9 pm. Get ready for an unforgettable journey into the supernatural world of fantasy.

    Expressing delight of Pishachini’s telecast, Banerjee said, “We are extremely eager to know the response of our hit serial from the Tamil audience as the telecast on Colors Tamil will offer nothing but the best for its viewers. I am more than confident that it will be a super hit as they will be blown away by the one-of-a-kind visuals and storyline Pichashini has to offer.”

    Adding to this the other main lead, Rajput said, “The world of Pichashini will be novel and full of fantasy and the new offering is sure to connect and entertain the viewers of Colors Tamil. I am more than confident our work and efforts will speak for itself when people watch and enjoy it in all the episodes to come.”

    Get ready to enjoy the new launch of Pishachini’s captivating visuals on Colors Tamil starting 27 March (Monday to Friday) from 9 pm only on Colors Tamil. Tune in and experience these amazing stories and enjoy a memorable experience for life.

    Colors Tamil will also air Naagini 6 and Bommi B.A.B.L alongside Pishachini. Naagini 6 starring Tejasswi Prakash, Simba Nagpal, Urvashi Dholakia playing the main role is scheduled to be telecast from Monday to Friday at 8 pm starting 27 March and Bommi B.A.B.L starring Aurra Bhatnagar Badoni, Pravisht Mishra, Rishi Khurana, Chandan K Anand, Pranali Rathod S will premier from Monday to Friday at 7 pm starting 3 April.

  • Stars all set to shine down at the Planet Marathi presents Filmfare Awards Marathi 2022

    Mumbai: The Filmfare Awards Marathi are back once again to celebrate the cinematic and artistic brilliance of Marathi cinema. The seventh edition of these glorious awards will be hosted in association with Planet Marathi as the title partner. The much-awaited Filmfare Awards Marathi 2022 will recognize some of the most memorable performances released between 1 January 2022 to 31 December 2022. This year’s grand celebration will witness entertaining acts, magical moments, and picture-perfect wins. The prestigious awards night will honour the deserving winners with the coveted Black Lady on 30 March 2023 at Mahakavi Kalidas Natyamandir Hall, Mulund, Mumbai. 

    To kick off the ceremony, a press conference was held on 23 March 2023. The talented entertainer and gorgeous actress Sonalee Kulkarni along with Editor of Filmfare, Jitesh Pillaai, and head and founder, Planet Marathi OTT, Akshay Bardapurkar lit the lamp augmenting the start of this new edition, addressed the media fraternity, and shared a sneak peek into the upcoming awards ceremony. 

    Planet Marathi presents Filmfare Awards Marathi 2022 as Amey Wagh and Siddharth Jadhav will take the host’s mantle, and their spot-on comic timing will leave everyone in splits of laughter. Vaidhevi Purshuram, Pooja Sawant, and Amruta Khanvilkar, will reel in the audiences with their performances. The celebration will also witness performances by actor Shreyas Talpade. Additionally, the night will feature two acts, one by actress Sonalee Kulkarni, and another one by Ankush Choudhary and Sana Shinde.

    Planet Marathi presents Filmfare Awards Marathi 2022 promises a delightful evening full of entertainment and laughter. The event will also witness a power-packed act by the immensely talented actor, Shreyas Talpade.

    Talking about the upcoming edition of the awards, Worldwide Media CEO Deepak Lamba said, “Marathi Cinema over the decades with its compelling narratives and enriching performances has emerged as a treasure trove of cinematic excellence. Filmfare not only celebrates but honours the talented visionaries behind these masterpieces, who bring life to the stories leaving an indelible mark on the audiences with their exceptional talent. We are delighted to take ahead our long-standing association with Planet Marathi OTT that will see the Marathi film fraternity and their fans experience a truly unforgettable night.”

    Filmfare editor Jitesh Pillaai expressed his excitement about the upcoming awards ceremony by stating, “The Black Lady has been an emblem of excellence in Indian cinema for decades, and we are thrilled to bring back the 7th edition of the awards after the tremendous success of the previous six editions. Marathi cinema, with its rich heritage, nuanced performances, and timeless stories, has captured the hearts of cinephiles for generations, owing to its illustrious legacy. We are eager to curate a captivating show that will be remembered for its tribute to cinematic brilliance.”

    Speaking about the collaboration with Filmfare, Bardapurkar said, “Filmfare Awards is one of the most reputed recognition for cinematic work in our country with millions of ardent fans. These awards felicitate outstanding performers and are also a source of inspiration for aspiring talents to push boundaries and take home the coveted Black Lady. Planet Marathi OTT has always been the pioneer in promoting and encouraging the Marathi industry through our wide offerings and we are elated to collaborate with Filmfare yet again which celebrates the industry through this recognition. We are extremely happy and proud to have partnered with them for the seventh edition of Filmfare Awards Marathi 2022. We look forward to our association making it a grand success once again. Planet Marathi aims to take Marathi Cinema across the globe and what better than Filmfare can play a catalyst for us.”

    Kulkarni said, “I am thrilled to have the honour and opportunity once again to be part of such a popular and grand ceremony where we celebrate the artistic brilliance of talents across Marathi Cinema. Filmfare has been the cornerstone of Indian cinema and has been a source of motivation for artistes to put their best foot forward to achieve their dreams of holding the coveted Black Lady.”