ITV

Category: Viewership

  • Star Plus and Zee Anmol retain position on BARC meter in week 35

    Star Plus and Zee Anmol retain position on BARC meter in week 35

    MUMBAI: Zee Anmol’s shows Jodha Akbar, Bandini and Kasam Hai Tujhe Aa Abhi Ja grabbed top three positions in top five programmes of Hindi GEC in the Rural Hindi-Speaking Market. Backed by top three shows Zee Anmol continues to lead the genre, according to the all-India data of Broadcast Audience Research Council (BARC). In Urban + Rural and Urban Hindi Speaking Market, Star Plus continues to dominate the genre and maintains its leadership position in week 35.

    Urban +Rural (HSM)

    With a rise in ratings, Star Plus continued as the undisputed leader in the general entertainment channel genre with 761819 Impressions (000s) against 732303 Impressions (000s) in week 34.

    Zee TV maintained its second slot in week 35, and registered 598075 Impressions (000s) against  577316 Impressions (000s) in the previous week. Followed by Colors on third with 537562 Impressions (000s) and Zee Anmol, which stood on number four with 517888 Impressions (000s) against 530845 Impressions (000s). Star Utsav bagged the fifth position with 440375 Impressions (000s) and Life OK grabbed the sixth spot with 411927 Impressions (000s), respectively.

    Sony Pictures Network’s three channels retain their position this week. Its free-to-air channel Sony Pal stood at number seven with 389607 Impressions (000s) followed by Sab TV on the eighth position with 384302 Impressions (000s) and Sony Entertainment Television  on the ninth recorded 377075 Impressions (000s). Rishtey at the tenth level registered 301226 Impressions (000s).

    Rural HSM

    Backed by three shows Jodha Akbar, Bandini, Kasam Hai Tujhe Aa Abhi Ja,  Zee Anmol maintained its leadership position with 395901 Impressions (000s)  followed by Star Utsav at second position with 332806 Impressions (000s) and Sony Pal on the third spot with 290193 Impressions (000s). Zee TV maintained its fourth position with 256256 Impressions (000s).

    Star Plus  bagged the fifth  spot with 253005 Impressions (000s). Rishtey maintained its sixth spot in the Rural HSM with 223074 Impressions (000s) followed by Colors at number seven with 168687 Impressions (000s). Life Ok stood at the eight position with 143701 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 104130 Impressions (000s) while Sab TV at tenth spot garnered 104110 Impressions (000s).

    Urban HSM

    Star Plus garnered the pole position  with 508814 Impression (000s) against 495758 Impressions (000s) in week 34 followed by Colors at the second place with 368875 Impressions (000s) and Zee TV with 341759 Impressions (000s) stood at number three. Sab TV grabbed the fourth spot with 280193 Impressions (000s) followed by Sony Entertainment Television at fifth with 272945 Impressions (000s) and Life Ok with 268226 Impressions (000s).

    In Urban HSM,  &TV maintained its number seven position with 159206 Impressions (000s) followed by Zee Anmol with 121987 Impressions (000s) on eighth and Star Utsav bagged the ninth spot with 107569 Impressions (000s). Sony Pal bagged the tenth spot with 99414 Impressions (000s).

  • Star Plus and Zee Anmol retain position on BARC meter in week 35

    Star Plus and Zee Anmol retain position on BARC meter in week 35

    MUMBAI: Zee Anmol’s shows Jodha Akbar, Bandini and Kasam Hai Tujhe Aa Abhi Ja grabbed top three positions in top five programmes of Hindi GEC in the Rural Hindi-Speaking Market. Backed by top three shows Zee Anmol continues to lead the genre, according to the all-India data of Broadcast Audience Research Council (BARC). In Urban + Rural and Urban Hindi Speaking Market, Star Plus continues to dominate the genre and maintains its leadership position in week 35.

    Urban +Rural (HSM)

    With a rise in ratings, Star Plus continued as the undisputed leader in the general entertainment channel genre with 761819 Impressions (000s) against 732303 Impressions (000s) in week 34.

    Zee TV maintained its second slot in week 35, and registered 598075 Impressions (000s) against  577316 Impressions (000s) in the previous week. Followed by Colors on third with 537562 Impressions (000s) and Zee Anmol, which stood on number four with 517888 Impressions (000s) against 530845 Impressions (000s). Star Utsav bagged the fifth position with 440375 Impressions (000s) and Life OK grabbed the sixth spot with 411927 Impressions (000s), respectively.

    Sony Pictures Network’s three channels retain their position this week. Its free-to-air channel Sony Pal stood at number seven with 389607 Impressions (000s) followed by Sab TV on the eighth position with 384302 Impressions (000s) and Sony Entertainment Television  on the ninth recorded 377075 Impressions (000s). Rishtey at the tenth level registered 301226 Impressions (000s).

    Rural HSM

    Backed by three shows Jodha Akbar, Bandini, Kasam Hai Tujhe Aa Abhi Ja,  Zee Anmol maintained its leadership position with 395901 Impressions (000s)  followed by Star Utsav at second position with 332806 Impressions (000s) and Sony Pal on the third spot with 290193 Impressions (000s). Zee TV maintained its fourth position with 256256 Impressions (000s).

    Star Plus  bagged the fifth  spot with 253005 Impressions (000s). Rishtey maintained its sixth spot in the Rural HSM with 223074 Impressions (000s) followed by Colors at number seven with 168687 Impressions (000s). Life Ok stood at the eight position with 143701 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 104130 Impressions (000s) while Sab TV at tenth spot garnered 104110 Impressions (000s).

    Urban HSM

    Star Plus garnered the pole position  with 508814 Impression (000s) against 495758 Impressions (000s) in week 34 followed by Colors at the second place with 368875 Impressions (000s) and Zee TV with 341759 Impressions (000s) stood at number three. Sab TV grabbed the fourth spot with 280193 Impressions (000s) followed by Sony Entertainment Television at fifth with 272945 Impressions (000s) and Life Ok with 268226 Impressions (000s).

    In Urban HSM,  &TV maintained its number seven position with 159206 Impressions (000s) followed by Zee Anmol with 121987 Impressions (000s) on eighth and Star Utsav bagged the ninth spot with 107569 Impressions (000s). Sony Pal bagged the tenth spot with 99414 Impressions (000s).

  • Chrome Week 35- English Movies genre registers two percent rise

    Chrome Week 35- English Movies genre registers two percent rise

    MUMBAI: The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros cities by registering an increase of two per cent. Movies Now was the leader with 47.2 per cent OTS in week 35.

    Next up, the English entertainment genre with a 1.7 per cent gain in the same market took the second spot in the list of top gainers. Comedy Central led the tally with 46.0 per cent OTS.

    The Business news channels’ genre in the same market too noted a growth of 1.7 per cent with CNBC Awaaz emerging as the chart topper with 82.4 per cent OTS.

    Last but not the least, Religious channels in the Hindi speaking market observed a 0.7 per cent rise with Aastha in the number one slot with 97.9 per cent OTS.

    Meanwhile, witnessing a drop of 1.8 per cent, the English News channels’ genre in the six metros topped the loser category with Lok Sabha TV scoring 92.5 per cent OTS.

    On the other hand, with a drop of 1.1 per cent, the Hindi GEC genre in HSM was in the second spot with Star Utsav registering a 97.1 per cent OTS.

    The Hindi Movies genre in an identical market recorded 1.1 per cent drop with Max a scoring a 92.5 per cent OTS. With the drop of 0.6 per cent Music genre in same market stood last in the list with 9 XM in the number one slot with 90.2 per cent OTS.

  • Chrome Week 35- English Movies genre registers two percent rise

    Chrome Week 35- English Movies genre registers two percent rise

    MUMBAI: The English movies genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis in six metros cities by registering an increase of two per cent. Movies Now was the leader with 47.2 per cent OTS in week 35.

    Next up, the English entertainment genre with a 1.7 per cent gain in the same market took the second spot in the list of top gainers. Comedy Central led the tally with 46.0 per cent OTS.

    The Business news channels’ genre in the same market too noted a growth of 1.7 per cent with CNBC Awaaz emerging as the chart topper with 82.4 per cent OTS.

    Last but not the least, Religious channels in the Hindi speaking market observed a 0.7 per cent rise with Aastha in the number one slot with 97.9 per cent OTS.

    Meanwhile, witnessing a drop of 1.8 per cent, the English News channels’ genre in the six metros topped the loser category with Lok Sabha TV scoring 92.5 per cent OTS.

    On the other hand, with a drop of 1.1 per cent, the Hindi GEC genre in HSM was in the second spot with Star Utsav registering a 97.1 per cent OTS.

    The Hindi Movies genre in an identical market recorded 1.1 per cent drop with Max a scoring a 92.5 per cent OTS. With the drop of 0.6 per cent Music genre in same market stood last in the list with 9 XM in the number one slot with 90.2 per cent OTS.

  • BARC India on role of big data in ad effectiveness: Zee MELT 2016

    BARC India on role of big data in ad effectiveness: Zee MELT 2016

    MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big Data and its use in ad campaigns. The session featured Romil Ramgarhia, Chief Business Officer, BARC India, Bjoern Kroog, Global Head POS Analytics and Integrated Market Intelligence, GfK and Sukanyya Misra, Senior Vice President, Mastercard Advisors Shared Services, India.The session was moderated by Senior Journalist Gurbir Singh.

    Romil opened the session by centering the conversation on the aim of ad campaigns: which is to increase sales, uplift brand KPI, stay ahead of competition and help sales forecasting.

    Romil underlined the need to drive ad effectiveness, especially in the highly fragmented Indian market, with 8000+ advertisers, 12000+ brands, and 90000+ new campaigns every year. He said that a combination of data engines, machine learning algorithms and advanced analytics are key to ensuring ad effectiveness, which would in turn lead to incremental uplift in sales for each rupee spent, understanding of cross channel synergies, less uncertainty with effective prediction, optimum utilisation of media budgets, real time analysis and sharper targeting.

    Sukanyya, spoke about transforming big data into actionable insights. She said, “We should focus on not just big data but the right data.” According to her Big data can yield benefits with right testing and learning.Speaking from the perspective of MasterCard, she elaborated on how purchase patterns can help infer motivations, priorities and preferences of consumers.

    Bjoern took the position that it is smart data and not just big data that drives ad effectiveness. He said that big data can be combined with reference data to yield smart data. He offered insights into how big data can be transformed into smart data. While globally Digital has already taken over print and is forecasted to become more important in TV in 2018 in terms of spending, in India he showed that based on surveys the majority of respondents watch TV and read newspapers on a daily basis. Therefore, instead of taking an either-or position, smart integration of big data and traditional approaches will guarantee valid and deep insights.

  • BARC India on role of big data in ad effectiveness: Zee MELT 2016

    BARC India on role of big data in ad effectiveness: Zee MELT 2016

    MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big Data and its use in ad campaigns. The session featured Romil Ramgarhia, Chief Business Officer, BARC India, Bjoern Kroog, Global Head POS Analytics and Integrated Market Intelligence, GfK and Sukanyya Misra, Senior Vice President, Mastercard Advisors Shared Services, India.The session was moderated by Senior Journalist Gurbir Singh.

    Romil opened the session by centering the conversation on the aim of ad campaigns: which is to increase sales, uplift brand KPI, stay ahead of competition and help sales forecasting.

    Romil underlined the need to drive ad effectiveness, especially in the highly fragmented Indian market, with 8000+ advertisers, 12000+ brands, and 90000+ new campaigns every year. He said that a combination of data engines, machine learning algorithms and advanced analytics are key to ensuring ad effectiveness, which would in turn lead to incremental uplift in sales for each rupee spent, understanding of cross channel synergies, less uncertainty with effective prediction, optimum utilisation of media budgets, real time analysis and sharper targeting.

    Sukanyya, spoke about transforming big data into actionable insights. She said, “We should focus on not just big data but the right data.” According to her Big data can yield benefits with right testing and learning.Speaking from the perspective of MasterCard, she elaborated on how purchase patterns can help infer motivations, priorities and preferences of consumers.

    Bjoern took the position that it is smart data and not just big data that drives ad effectiveness. He said that big data can be combined with reference data to yield smart data. He offered insights into how big data can be transformed into smart data. While globally Digital has already taken over print and is forecasted to become more important in TV in 2018 in terms of spending, in India he showed that based on surveys the majority of respondents watch TV and read newspapers on a daily basis. Therefore, instead of taking an either-or position, smart integration of big data and traditional approaches will guarantee valid and deep insights.

  • BARC Week 33: Pay TV channels declines in ratings

    BARC Week 33: Pay TV channels declines in ratings

    MUMBAI: The standout of week 33 was the fall in ratings for all the major pay TV Hindi general entertainment channels, according to Broadcast Audience Research Council (BARC) all India data.

    Other noteworthy changes were: Big Magic exited the Rural HSM top ten channels list and Sab TV came in at number 10.  

    Urban + Rural HSM

    Star Plus continued as the  undisputed leader in the general entertainment channel genre even after a fall in ratings with 668069 Impressions (000s) as against 691536 Impressions (000). Star Utsav too witnessed a fall but maintained its position at number two with 549545 Impressions (000s) followed by Zee TV at third  position with 542520 Impressions (000s) against 598686 Impressions (000s). Fourth placed Colors generated 508811 Impressions (000s) as against 586734 Impressions (000s).

    Zee Anmol on the fifth spot with 479214 Impressions (000) against 490427 Impressions (000s) and number six was Life OK with 405279 Impressions (000s).

    In week 33, Sony Pal stood at seventh with 401288 Impressions (000s) and SPN’s other channels Sab TV and Sony Entertainment Television grabbed eight and ninth spot with 375133 Impressions (000s) and 369158 Impressions (000s) respectively.

    Rishtey bagged the tenth spot with 300669 Impressions (000s).

    Rural HSM

    In week 33, Star Utsav maintained its leadership position with 417767 Impressions against 4461095 Impressions (000s) in week 32, followed by Zee Anmol  at second position with 367641 Impressions (000s) and Sony Pal on the third spot with 309802 Impressions (000s). Zee TV retained its fourth position with 231427 Impressions (000s).

    Rishtey replaced Star Plus on fifth place with 222953 Impressions (000s)  and Star Plus  bagged the sixth spot with 216435 Impressions (000s) followed by Colors at number seven with 151145 Impressions (000s). Life Ok stood at eight with 147949 Impressions (000s) followed by Sony Entertainment Television at ninth place with 105116  Impressions (000s) while Sab TV entered the list at tenth spot with 103480 Impressions (000s). Big Magic exited this week.

    Urban HSM

    Star Plus garnered the pole position even after a dip ratings with 451634 Impression (000s)against   475066 Impressions (000s) in week 33 followed by Colors at second place with 357667 Impressions (000s) and Zee TV with 311093 Impressions (000s) stood at number three.

    Sab TV grabbed the fourth spot with 271653 Impressions (000s) followed by Sony Entertainment Television  at fifth with 257330 Impressions (000s) and Life Ok with 264041 Impressions (000s).
    In urban HSM,  &TV maintained its number seven position with 159776 Impressions (000s) followed by Star Utsav with 131778 Impressions (000s) on eighth and Zee Anmol bagged ninth spot with 111573 Impressions (000s).  Sony Pal was at tenth with 91486 Impressions (000s).

     

  • BARC Week 33: Pay TV channels declines in ratings

    BARC Week 33: Pay TV channels declines in ratings

    MUMBAI: The standout of week 33 was the fall in ratings for all the major pay TV Hindi general entertainment channels, according to Broadcast Audience Research Council (BARC) all India data.

    Other noteworthy changes were: Big Magic exited the Rural HSM top ten channels list and Sab TV came in at number 10.  

    Urban + Rural HSM

    Star Plus continued as the  undisputed leader in the general entertainment channel genre even after a fall in ratings with 668069 Impressions (000s) as against 691536 Impressions (000). Star Utsav too witnessed a fall but maintained its position at number two with 549545 Impressions (000s) followed by Zee TV at third  position with 542520 Impressions (000s) against 598686 Impressions (000s). Fourth placed Colors generated 508811 Impressions (000s) as against 586734 Impressions (000s).

    Zee Anmol on the fifth spot with 479214 Impressions (000) against 490427 Impressions (000s) and number six was Life OK with 405279 Impressions (000s).

    In week 33, Sony Pal stood at seventh with 401288 Impressions (000s) and SPN’s other channels Sab TV and Sony Entertainment Television grabbed eight and ninth spot with 375133 Impressions (000s) and 369158 Impressions (000s) respectively.

    Rishtey bagged the tenth spot with 300669 Impressions (000s).

    Rural HSM

    In week 33, Star Utsav maintained its leadership position with 417767 Impressions against 4461095 Impressions (000s) in week 32, followed by Zee Anmol  at second position with 367641 Impressions (000s) and Sony Pal on the third spot with 309802 Impressions (000s). Zee TV retained its fourth position with 231427 Impressions (000s).

    Rishtey replaced Star Plus on fifth place with 222953 Impressions (000s)  and Star Plus  bagged the sixth spot with 216435 Impressions (000s) followed by Colors at number seven with 151145 Impressions (000s). Life Ok stood at eight with 147949 Impressions (000s) followed by Sony Entertainment Television at ninth place with 105116  Impressions (000s) while Sab TV entered the list at tenth spot with 103480 Impressions (000s). Big Magic exited this week.

    Urban HSM

    Star Plus garnered the pole position even after a dip ratings with 451634 Impression (000s)against   475066 Impressions (000s) in week 33 followed by Colors at second place with 357667 Impressions (000s) and Zee TV with 311093 Impressions (000s) stood at number three.

    Sab TV grabbed the fourth spot with 271653 Impressions (000s) followed by Sony Entertainment Television  at fifth with 257330 Impressions (000s) and Life Ok with 264041 Impressions (000s).
    In urban HSM,  &TV maintained its number seven position with 159776 Impressions (000s) followed by Star Utsav with 131778 Impressions (000s) on eighth and Zee Anmol bagged ninth spot with 111573 Impressions (000s).  Sony Pal was at tenth with 91486 Impressions (000s).

     

  • Music genre emerges top gainer in HSM: Chrome week 33

    Music genre emerges top gainer in HSM: Chrome week 33

    MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

    9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.  

    With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.  

    Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

    Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

    The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

    Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.

  • Music genre emerges top gainer in HSM: Chrome week 33

    Music genre emerges top gainer in HSM: Chrome week 33

    MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

    9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.  

    With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.  

    Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

    Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

    The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

    Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.