ITV

Category: Viewership

  • DD National enters Top 10; Star Plus returns as leader

    DD National enters Top 10; Star Plus returns as leader

    MUMBAI: The England versus India ODI match helped DD National reach the top 10 channels of Hindi GECs of week 3. Apart from this, Star Plus makes a comeback as the leader of Hindi GEC and Hindi GEC Urban. Rishtey continued to lead the Hindi GEC rural market, according to Broadcast Audience Research Council (BARC) all India data.

    Hindi GEC

    Star Plus has won the race this week. The channel bagged the leadership spot with 632223 Impressions (000s) followed by Colors on the second slot with 627250 Impressions (000s) and Rishtey on third spot with 466852 Impressions (000s).

    Zee TV maintained its fourth spot with  425594 Impressions (000s). Star Utsav stood on number five with 408297 Impressions (000s).

    Backed by ODI England Vs India, DD National entered the list this week on number six with 405113 Impressions (000s) followed by Sony Entertainment Television on seventh spot with 392555 Impressions (000s) and Sony Pal on eight with 357654 Impressions (000s).

    Life OK and Sab TV grabbed ninth and tenth slot with 341006 (000s) and 338248 Impressions (000s) respectively.

    Hindi GEC Rural

    Rishtey continued to topped the charts of Hindi GEC rural market  with 347374 Impressions (000s) followed by Star Utsav on second with 304782 Impressions (000s).

    India versus England ODI made DD National to enter the top 10 list of Hindi GEC rural market on number third with 254519 Impressions (000s).

    Zee Anmol bagged the fourth spot with 249776 Impressions (000s) and Sony Pal stood on number five with 249249 Impressions (000s).

    Colors, Star Plus and Zee TV registered sixth, seventh and eighth spot with 194597 Impressions (000s),  187506 Impressions (000s) and  173283 Impressions (000s) respectively.

    Big Magic and Life OK grabbed ninth and tenth spot with 122425 Impressions (000s) and 109584 Impressions (000s).

    Hindi GEC Urban

    In Urban market,  Star Plus continued to be the leader with 444717 Impressions(000s) followed by Colors on second 432653 Impressions (000s) and Sony Entertainment Television with 286041 Impressions (000s) stood on number three.

    Zee TV grabbed fourth spot with 252311 Impressions (000s) and pushed Sab TV down on fifth spot with 250603 Impressions (000s).

    Life OK on sixth with 219845 Impressions (000s) followed by DD National with 150594 Impressions (000s) on the seventh slot.

    With no change in the ranking order again, &TV, Rishtey and Sony Pal stood on eighth, ninth and tenth positions with 148186 Impressions (000s), 119477 Impressions (000s) and 108405 Impressions (000s), respectively.

  • DD National enters Top 10; Star Plus returns as leader

    DD National enters Top 10; Star Plus returns as leader

    MUMBAI: The England versus India ODI match helped DD National reach the top 10 channels of Hindi GECs of week 3. Apart from this, Star Plus makes a comeback as the leader of Hindi GEC and Hindi GEC Urban. Rishtey continued to lead the Hindi GEC rural market, according to Broadcast Audience Research Council (BARC) all India data.

    Hindi GEC

    Star Plus has won the race this week. The channel bagged the leadership spot with 632223 Impressions (000s) followed by Colors on the second slot with 627250 Impressions (000s) and Rishtey on third spot with 466852 Impressions (000s).

    Zee TV maintained its fourth spot with  425594 Impressions (000s). Star Utsav stood on number five with 408297 Impressions (000s).

    Backed by ODI England Vs India, DD National entered the list this week on number six with 405113 Impressions (000s) followed by Sony Entertainment Television on seventh spot with 392555 Impressions (000s) and Sony Pal on eight with 357654 Impressions (000s).

    Life OK and Sab TV grabbed ninth and tenth slot with 341006 (000s) and 338248 Impressions (000s) respectively.

    Hindi GEC Rural

    Rishtey continued to topped the charts of Hindi GEC rural market  with 347374 Impressions (000s) followed by Star Utsav on second with 304782 Impressions (000s).

    India versus England ODI made DD National to enter the top 10 list of Hindi GEC rural market on number third with 254519 Impressions (000s).

    Zee Anmol bagged the fourth spot with 249776 Impressions (000s) and Sony Pal stood on number five with 249249 Impressions (000s).

    Colors, Star Plus and Zee TV registered sixth, seventh and eighth spot with 194597 Impressions (000s),  187506 Impressions (000s) and  173283 Impressions (000s) respectively.

    Big Magic and Life OK grabbed ninth and tenth spot with 122425 Impressions (000s) and 109584 Impressions (000s).

    Hindi GEC Urban

    In Urban market,  Star Plus continued to be the leader with 444717 Impressions(000s) followed by Colors on second 432653 Impressions (000s) and Sony Entertainment Television with 286041 Impressions (000s) stood on number three.

    Zee TV grabbed fourth spot with 252311 Impressions (000s) and pushed Sab TV down on fifth spot with 250603 Impressions (000s).

    Life OK on sixth with 219845 Impressions (000s) followed by DD National with 150594 Impressions (000s) on the seventh slot.

    With no change in the ranking order again, &TV, Rishtey and Sony Pal stood on eighth, ninth and tenth positions with 148186 Impressions (000s), 119477 Impressions (000s) and 108405 Impressions (000s), respectively.

  • Star India channels outshone in English entertainment, movies genre

    Star India channels outshone in English entertainment, movies genre

    MUMBAI: Star World dominated the English Entertainment genre whereas Star Movies ruled the English Movies space. According to the week 3 ratings data of Broadcast Audience Research Council (BARC) India, Discovery Channel and Living Foodz stood at number one position in Infotainment and Lifestyle genre, respectively.

    English Entertainment 

    Star World was at the number one position with 258 Impressions (‘000s) followed by Comedy Central at the second place with 208 Impressions (‘000s). Zee Cafe stood at the third position with 191 Impressions (‘000s) whereas AXN took the fourth place with 107 Impressions (‘000s). Colors Infinity SD maintained itself on the fifth rank with 102 Impressions (‘000s).

    English Movies 

    Star Movies dominated the genre with 2021 Impressions (‘000s). Sony Pix with 1794 Impressions (‘000s) stood at the number two position. Movies Now with 1744 Impressions (‘000s) grabbed the third position followed by Movies Now 2 at the fourth position with 1193 Impressions (‘000s). HBO took the fifth place with 1088 Impressions (‘000s).

    Infotainment

    Discovery Channel ruled the genre with 4193 Impressions (‘000s). History TV 18 was at the second spot with 4111 Impressions (‘000s) followed by National Geographic with 2384 Impressions (‘000s) and Animal Planet with 2373 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2056 Impressions (‘000s).

    Lifestyle

    Living Foodz sustained its number one position with 1770 Impressions (‘000s). Fox Life took the second berth with 825 Impressions (‘000s) followed by Food Food with 700 Impressions (‘000s). FYI TV 18 with 491 Impressions (‘000s) and TLC with 456 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • Star India channels outshone in English entertainment, movies genre

    Star India channels outshone in English entertainment, movies genre

    MUMBAI: Star World dominated the English Entertainment genre whereas Star Movies ruled the English Movies space. According to the week 3 ratings data of Broadcast Audience Research Council (BARC) India, Discovery Channel and Living Foodz stood at number one position in Infotainment and Lifestyle genre, respectively.

    English Entertainment 

    Star World was at the number one position with 258 Impressions (‘000s) followed by Comedy Central at the second place with 208 Impressions (‘000s). Zee Cafe stood at the third position with 191 Impressions (‘000s) whereas AXN took the fourth place with 107 Impressions (‘000s). Colors Infinity SD maintained itself on the fifth rank with 102 Impressions (‘000s).

    English Movies 

    Star Movies dominated the genre with 2021 Impressions (‘000s). Sony Pix with 1794 Impressions (‘000s) stood at the number two position. Movies Now with 1744 Impressions (‘000s) grabbed the third position followed by Movies Now 2 at the fourth position with 1193 Impressions (‘000s). HBO took the fifth place with 1088 Impressions (‘000s).

    Infotainment

    Discovery Channel ruled the genre with 4193 Impressions (‘000s). History TV 18 was at the second spot with 4111 Impressions (‘000s) followed by National Geographic with 2384 Impressions (‘000s) and Animal Planet with 2373 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2056 Impressions (‘000s).

    Lifestyle

    Living Foodz sustained its number one position with 1770 Impressions (‘000s). Fox Life took the second berth with 825 Impressions (‘000s) followed by Food Food with 700 Impressions (‘000s). FYI TV 18 with 491 Impressions (‘000s) and TLC with 456 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

    Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

    Both the Godrej Companies Godrej Consumer Products Ltd(placed eighth in week1) and Godrej Sara Lee Ltd(placed tenth in week 1) exited the top 10 list to be replaced. 

    The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923. Despite higher number of television ad insertions (26.18 percent more) in week 2 (14,438 insertions) ITC Ltd move down to tenth place from ninth place in week 1 in which it had placed 11,442 insertions.

    Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

    While the first three ranks in terms of TV ad insertions in weeks 1 and 2 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 1 and 2. The top three advertisers in weeks 1 and 2 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser) and PatanjaliAyurved Ltd (Patanjali). Please refer to figure B below that shows relative change in insertions by the eight common advertisers in weeks 1 and 2 of 2017.

  • Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

    BENGALURU: The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast Audience Research Council (BARC) data for top 10 advertisers Across Genre: All India (U+R): 4+ Individuals

    Spoiling that perfect 10 score in week two of 2017 were online retail player Amazon Online India Pvt Ltd at eighth place with 17,512 ad insertions and Indian music major Super Cassettes Industries placed at ninth spot with 17,250 ad insertions. The rest of the players among the top ten advertisers in terms of ad insertions in week 2 were all FMCG players.

    Both the Godrej Companies Godrej Consumer Products Ltd(placed eighth in week1) and Godrej Sara Lee Ltd(placed tenth in week 1) exited the top 10 list to be replaced. 

    The total number of television ads by the top 10 companies in terms of insertions increased 19.98 percent to 321,923. Despite higher number of television ad insertions (26.18 percent more) in week 2 (14,438 insertions) ITC Ltd move down to tenth place from ninth place in week 1 in which it had placed 11,442 insertions.

    Please refer to Fig A below for relative positions of the top 10 TV advertising companies in terms of ad insertions.

    While the first three ranks in terms of TV ad insertions in weeks 1 and 2 of 2017 remained the same, there were changes in terms of number insertions, percentage insertions with respect to total ad insertions and changes among the other ranks between weeks 1 and 2. The top three advertisers in weeks 1 and 2 were Hindustan Lever Limited (Lever), Reckitt Benckiser (India) Ltd (Reckitt Benckiser) and PatanjaliAyurved Ltd (Patanjali). Please refer to figure B below that shows relative change in insertions by the eight common advertisers in weeks 1 and 2 of 2017.

  • Colors leads BARC week 2 Hindi GEC (U+R) market

    Colors leads BARC week 2 Hindi GEC (U+R) market

    MUMBAI: Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2.

    Hindi GEC

    Naagin continued to top the chart which also made Colors the number one channel across Hindi GEC with 667949 impressions (000s) followed by Star Plus on second slot with 665560 impressions (000s) and Rishtey on third with 453703 Impressions (000s).

    Zee TV bagged the fourth spot with 424762 impressions (000s). Sony Entertainment Television maintained its fifth slot with 415562 impressions (000s). Star Utsav climbed on to number six with 391058 impressions (000s) in week 2, while Sab TV stood on seventh position with 361058 impressions (000s).

    Sony Pal fell to number eight from six this week with 348823 impressions (000s). Zee Anmol and Life OK grabbed 341131 impressions (000s) and 329739 impressions (000s) respectively.

    Hindi GEC Rural

    Rishtey continued to lead the Hindi GEC rural with 336209 impressions (000s) followed by Star Utsav on second spot with 298079 Impressions (000s) and Zee Anmol on third with 261526 impressions (000s).

    Sony Pal fell to number four with 261526 impressions (000s) and Colors stood on fifth position with 199204 (000s) impressions. Star Plus was on sixth slot this week with 195305 (000s) impressions.

    Zee TV grabbed the seventh spot with 166264 (000s) impressions followed by Big Magic with 126881(000s) impressions on eighth and Sony Entertainment Television on ninth with 116536 impressions (000s).

    Life OK stood last with 109894 (000s) impressions.

    Hindi GEC Urban

    In Urban market, Star Plus continued to be the leader with 470255 impressions(000s) followed by Colors on second 468745 iImpressions (000s) and Sony Entertainment Television with 299026 Impressions (000s) stood on number three.

    Sab TV grabbed fourth spot with 261690 impressions (000s). Zee TV stood on fifth slot with 258498 impressions (000s) and Life OK on sixth with 219845 impressions (000s).

    With no further change in the ranking order &TV, Rishtey and Sony Pal stood on seventh, eighth and on ninth with 156277 impressions (000s), 117494 impressions (000s) and 101481 impressions (000s) respectively.

    Star Utsav bagged the tenth spot with 92979 impressions (000s).

  • Colors leads BARC week 2 Hindi GEC (U+R) market

    Colors leads BARC week 2 Hindi GEC (U+R) market

    MUMBAI: Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2.

    Hindi GEC

    Naagin continued to top the chart which also made Colors the number one channel across Hindi GEC with 667949 impressions (000s) followed by Star Plus on second slot with 665560 impressions (000s) and Rishtey on third with 453703 Impressions (000s).

    Zee TV bagged the fourth spot with 424762 impressions (000s). Sony Entertainment Television maintained its fifth slot with 415562 impressions (000s). Star Utsav climbed on to number six with 391058 impressions (000s) in week 2, while Sab TV stood on seventh position with 361058 impressions (000s).

    Sony Pal fell to number eight from six this week with 348823 impressions (000s). Zee Anmol and Life OK grabbed 341131 impressions (000s) and 329739 impressions (000s) respectively.

    Hindi GEC Rural

    Rishtey continued to lead the Hindi GEC rural with 336209 impressions (000s) followed by Star Utsav on second spot with 298079 Impressions (000s) and Zee Anmol on third with 261526 impressions (000s).

    Sony Pal fell to number four with 261526 impressions (000s) and Colors stood on fifth position with 199204 (000s) impressions. Star Plus was on sixth slot this week with 195305 (000s) impressions.

    Zee TV grabbed the seventh spot with 166264 (000s) impressions followed by Big Magic with 126881(000s) impressions on eighth and Sony Entertainment Television on ninth with 116536 impressions (000s).

    Life OK stood last with 109894 (000s) impressions.

    Hindi GEC Urban

    In Urban market, Star Plus continued to be the leader with 470255 impressions(000s) followed by Colors on second 468745 iImpressions (000s) and Sony Entertainment Television with 299026 Impressions (000s) stood on number three.

    Sab TV grabbed fourth spot with 261690 impressions (000s). Zee TV stood on fifth slot with 258498 impressions (000s) and Life OK on sixth with 219845 impressions (000s).

    With no further change in the ranking order &TV, Rishtey and Sony Pal stood on seventh, eighth and on ninth with 156277 impressions (000s), 117494 impressions (000s) and 101481 impressions (000s) respectively.

    Star Utsav bagged the tenth spot with 92979 impressions (000s).

  • Sun Network channels rule ratings in south India

    Sun Network channels rule ratings in south India

    BENGALURU: Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

    Sun’s Udaya TV which was once numero uno in the Kannada GEC space had to be satisfied with fifth rank among the top five channels with just 89,024 weekly impressions (000s) Sums in week 1 of 2017 (Saturday 31 December 2016 to Friday 6 January 2017). The Kannada GEC space is one of the smallest among the four Southern Sisters (now five with the split up of Andhra Pradesh) – Tamil, Telugu, Malayalam and Kannada languages.

    However in the really big markets – the Tamil and the Telugu space – the Sun Network’s channels Sun TV with 1,178,344 weekly impressions (000s) Sums and Gemini TV 522,890 weekly impressions (000s) Sums were ranked number 1, and in the smaller Malayalam space it’s Surya TV with 90,293 weekly impressions (000s) Sums was placed at number 2. It must be noted that across all genres including Hindi GEC, Sun TV holds rank no 1 with 1,282,328 weekly impressions (000s) Sums.

    Another network whose channels have consistently been among the top five in the Southern regional space is Star India.

    In the Kannada TV space Star India’s Suvarna TV with 189,519 weekly impressions (000s) Sums stood third, behind Colors Kannada which was number 1 with 299,783 weekly impressions (000s) Sums and Subhash Chandra’s Zee Entertainment Enterprises Limited (Zeel) Zee Kannada that had 214,243 weekly impressions (000s) Sums. Udaya Movies was number 4 with 148,557 weekly impressions (000s) Sums.

    In the Tamil GEC space, Star India’s Star Vijay TV with 206,384 weekly impressions (000s) was at number 4, behind Sun TV at pole position, the Sun Network’s KTV with 255, 995 weekly impressions (000s) Sums and Zee Tamil with 222,931 weekly impressions (000s) Sums. Jaya TV stood fifth in the Tamil GEC space with 83,107 weekly impressions (000s) Sums.

    In the Telugu GEC space, Star India’s Maa TV with 383,650 weekly impressions (000s) Sums was ranked fourth behind Gemini TV at number 1, ETV Telugu at no 2 with 438,475 weekly impressions (000s) Sums and Zee Telugu with 402,015 weekly impressions (000s) Sums at third place. The Sun Network’s Gemini movies with 177,922 weekly impressions (000s) Sums was fifth.

    In the Malayalam GEC space, Star India’s Asianet ruled the roost with 323,454 weekly impressions (000s) Sums, followed by Surya TV at second place as mentioned above. Mazhavil Manorama stood third with 78315 weekly impressions (000s) Sums, followed by Flowers TV with 75,451 weekly impressions (000s) Sums and Star India’s Asianet Movies with 73159 weekly impressions (000s) Sums at number 5.

  • Sun Network channels rule ratings in south India

    Sun Network channels rule ratings in south India

    BENGALURU: Despite the setback in the Kannada general entertainment television channel space where the Kalanithi Maran-run Sun TV Network’s Udaya Movies was placed at number 4 and Udaya TV at number 5 in BARC rankings, in the other southern regional space, its channel continue dominance.

    Sun’s Udaya TV which was once numero uno in the Kannada GEC space had to be satisfied with fifth rank among the top five channels with just 89,024 weekly impressions (000s) Sums in week 1 of 2017 (Saturday 31 December 2016 to Friday 6 January 2017). The Kannada GEC space is one of the smallest among the four Southern Sisters (now five with the split up of Andhra Pradesh) – Tamil, Telugu, Malayalam and Kannada languages.

    However in the really big markets – the Tamil and the Telugu space – the Sun Network’s channels Sun TV with 1,178,344 weekly impressions (000s) Sums and Gemini TV 522,890 weekly impressions (000s) Sums were ranked number 1, and in the smaller Malayalam space it’s Surya TV with 90,293 weekly impressions (000s) Sums was placed at number 2. It must be noted that across all genres including Hindi GEC, Sun TV holds rank no 1 with 1,282,328 weekly impressions (000s) Sums.

    Another network whose channels have consistently been among the top five in the Southern regional space is Star India.

    In the Kannada TV space Star India’s Suvarna TV with 189,519 weekly impressions (000s) Sums stood third, behind Colors Kannada which was number 1 with 299,783 weekly impressions (000s) Sums and Subhash Chandra’s Zee Entertainment Enterprises Limited (Zeel) Zee Kannada that had 214,243 weekly impressions (000s) Sums. Udaya Movies was number 4 with 148,557 weekly impressions (000s) Sums.

    In the Tamil GEC space, Star India’s Star Vijay TV with 206,384 weekly impressions (000s) was at number 4, behind Sun TV at pole position, the Sun Network’s KTV with 255, 995 weekly impressions (000s) Sums and Zee Tamil with 222,931 weekly impressions (000s) Sums. Jaya TV stood fifth in the Tamil GEC space with 83,107 weekly impressions (000s) Sums.

    In the Telugu GEC space, Star India’s Maa TV with 383,650 weekly impressions (000s) Sums was ranked fourth behind Gemini TV at number 1, ETV Telugu at no 2 with 438,475 weekly impressions (000s) Sums and Zee Telugu with 402,015 weekly impressions (000s) Sums at third place. The Sun Network’s Gemini movies with 177,922 weekly impressions (000s) Sums was fifth.

    In the Malayalam GEC space, Star India’s Asianet ruled the roost with 323,454 weekly impressions (000s) Sums, followed by Surya TV at second place as mentioned above. Mazhavil Manorama stood third with 78315 weekly impressions (000s) Sums, followed by Flowers TV with 75,451 weekly impressions (000s) Sums and Star India’s Asianet Movies with 73159 weekly impressions (000s) Sums at number 5.