ITV

Category: Viewership

  • Five TV shows that impressed in week 7 of BARC

    MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.  

    BARC’s weekly viewership monitoring of Indian TV viewing habits gives us the insight into what judgments the audience delivered for the Indian TV shows.

    Let’s  take a peek at the shows  that India’s viewers lapped up, giving them handsome growth numbers (in excess of 1.5  times)  in week 7 of BARC’s report.  The data has been provided by the ratings agency.

    The top-most ranker was Star Plus’ Dil Bole Oberoi, the launch episode of which on Monday at 10:30 am garnered 6228 impressions (in 000s)  as against the average for the previous four weeks of 1,228 impressions for P.O.W – Bandi Yuddh Ke. The new TV soap runs six days a week, and is a sequel of the earlier successful TV show Ishqbaaz.

    The viewership for the 10:30 slot rose 5.1 times, clearly indicating that the Indian audience is continuing its romance with soaps and soppy family fare, rather than high class, well-written limited series. P.O.W – Bandi Yuddh Ke  (an adaptation of Israeli format Hatufim, Khatufim did brilliantly well in Israel and even in its US adaptation as Homeland) had very high production values and appealed to the watchers of serious television. But, its ratings were nothing to write home about.

    The WWE Elimination Chamber leapt 2.4 times, with 3,742 impressions (in 000s) in week 7 on Monday between 6 pm and 9:24 pm on Ten 1 SD+HD. The average for the previous four weeks was 1,556 impressions. The Smackdown brand-exclusive event “Elimination Chamber” had some major wrestling stars battling it out for the winners podium. The Kickoff match was between Mojo Rawley and Curt Hawkins which saw the former getting through. The second bout was between Apollo Crews & Kalisto vs. Dolph Ziggler (2-on-1 Handicap Match) which, as per expectation, was won by the former team. The Elimination Chamber matches featured: Baron Corbin, Dean Ambrose, John Cena (c), AJ Styles, Bray Wyatt, & The Miz (for the WWE Championship).

    The Telugu film Businessman 2 which premiered on Zee Cinema on Friday 17 February between 19:59 and 23:02 dubbed in Hinid saw its viewership swell by 2.2 times with 4,496 impressions (as against 2,072 impressions for the previous four week average.) The action drama starring Ram Pothineni, Sonal Chouhan and Rakul Preet Singh. Business tycoon Ram aka Karthik based in Portugal heads to India to solve a case registered by Rakul (Divya). While in India, he tries to get her to withdraw the case, falls in love with her, despite being engaged to Sonal. and also reunites his family business. The Gopichand Malineni directed film obviously lured the audience.

    The fourth top chart breaker during week 7 was the 19th Vivo Asianet Film Awards which aired on Asianet on Saturday and Sunday from 7 pm to 10:45 and from 18:59 to 10:42 respectively. The increase was 1.4 times to 5,945 impressions (4,139 impressions previous four weeks average) and twice to 5033 impressions (2,461 impressions).

    The fifth noteworthy performer was Life OK’s launch episode of “Har Mard Ka Dard” between 8 and 8:30 pm on Tuesday which saw the slot’s viewership shoot up by 1.7 times  to 2,080 impressions (as against 1,260 impressions in the previous four weeks).

    Also Read

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    MIB report: 50% digital STBs seeded during DAS’ first three phases

    BJP, Lever rule brands, advertisers lists in Feb 2017 so far

    Aaj Tak regains number one position in Hindi News genre

     

  • Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

    MUMBAI: Star Plus pushed Colors to the second spot in Hindi GEC and Hindi GEC (Urban) genres in the BARC India ratings week 7 emerging on the top in these two categories. Rishtey retained its first position in the Hindi GEC (rural) category whereas Zee Anmol and Star Utsav respectively bagged the second and third slot interchanging their last week’s positions.

    Hindi GEC

    Star Plus led the genre with 657742 Impressions (000s) immediately followed by Colors with 571698 Impressions (000s) on second slot and Rishtey on third with 428466 Impressions (000s) 

    Zee TV and  Zee Anmol respectively bagged the fourth and fifth spots with 414538 Impressions (000s)and 406528 Impressions (000s) followed by Sony Pal on number sixth with 398584 Impressions (000s)and Sony Entertainment on seventh with 396285 Impressions (000s). Star Utsav, Life Ok    and Sab TV ranked on the eighth, ninth and tenth positions with 392261 Impressions (000s), 373881 Impressions (000s) and 325293 Impressions (000s) respectively. 

    Hindi GEC Rural

    Rishtey and Zee Anmol respectively bagged the first and second positions in this category with 317113 Impressions (000s) and 313648 Impressions (000s) followed by Star Utsav on third slot with 294662 Impressions (000s). 

    Sony Pal stood on number four with 278664 Impressions (000s) and Star Plus bagged fifth position with 198474 Impressions (000s). 

    Colors TV and Zee TV grabbed sixth and seventh spot with 184729 Impressions (000s) and 169147 Impressions (000s) respectively. 

    Life OK, Sony Entertainment Television and Big Magic garnered eighth, ninth and tenth spot with 126148 Impressions (000s), 114837 Impressions (000s) and 109681 Impressions (000s) respectively. 

    Hindi GEC Urban

    In this category, Star Plus led the chart with 459268 Impressions (000s) followed by Colors on second position with 386969 Impressions (000s). 

    Sony Entertainment has maintained its position at third slot with 281448 Impressions (000s) followed by Life OK on number four with 247733 Impressions (000s) and Sab TV on fifth with 245561 Impressions (000s). 

    Zee TV stood on number six with 245392 Impressions (000s). & TV, Sony Pal and Rishtey bagged seventh, eighth and ninth slot with 134598 Impressions (000s), 119920 Impressions (000s) and 111353 Impressions (000s) respectively.

    Star Utsav grabbed tenth spot in week 7 and registered 97600 Impressions (000s).  

  • Aaj Tak regains number one position in Hindi News genre

    MUMBAI: Zee News made way for the entry of News24 in the top five channels’ list in the Hindi News Rural genre in this week’s BARC India data. In the Hindi News Urban space, ABP showed up in the top five list pushing out News Nation.

    Aaj Tak regained its number one position in the Hindi News genre. All the players in the Hindi Business News space witnessed substantial decrease in their viewership this week.

    According to BARC week 6, the players in the English News and English Business News genre witnessed mixed ratings.

    English News

    Times Now with a decrease in its ratings continued to dominate the genre with 580 Impressions (000s) as to 588 Impressions (000s) last week. India Today Television was at the second slot with 349 Impressions (000s) while CNN News18 was at the third position with 303 Impressions. NDTV 24×7 with 261 Impressions (000s) and BBC World News with 75 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 retained the number one position with 344 Impressions (000s) followed by ET Now with 157 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 51 Impressions (000s). BTVi was on the fourth spot with 20 Impressions (000s). CNBC TV 18 Prime HD retained the fifth place with 14 Impressions (000s).

    Hindi News

    Aaj Tak returned to its number one position with 113350 Impressions (000s). India TV was at the second position with 102120 Impressions (000s). Zee News took the third position with 86659 Impressions (000s) followed by News18 India at the fourth position with 81941 Impressions (000s). ABP News took the fifth position with 79470 Impressions (000s).

    Hindi News Rural

    Aaj Tak with a decrease in ratings dominated the rural market with 53891 Impressions (000s) as compared to 54753 Impressions (000s) last week. India TV retained the second place with 45068 Impressions (000s). India News grabbed the third position with 40977 Impressions (000s). News 24 took the fourth place with 35921 Impressions (000s) followed by ABP News with 35506 Impressions (000s) at the fifth position.

    Hindi News Urban

    Aaj Tak regained its number one spot in the urban market with 59459 Impressions (000s). India TV was at the second position with 57051 Impressions (000s). Zee News took the third position with 51227 Impressions (000s) followed by News18 India at the fourth position with 47392 Impressions (000s). ABP News took the fifth position with 43964 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued to dominate the genre with decrease in ratings from 1499 Impressions (000s) last week to 1409 Impressions (000s) this week. The second spot was taken by Zee Business with 934 Impressions (000s).

  • Star World dominates English Entertainment, Discovery regains no.1 spot

    MUMBAI: Star World dominated the English Entertainment genre followed by Zee Cafe. Players in the space witnessed a significant hike in the ratings this week.

    According to the week 7 ratings data of Broadcast Audience Research Council (BARC) India, Discovery Channel was at the number one position in the infotainment genre.

    Living Foodz continued to dominate the Lifestyle space, with the channels observing mixed ratings this week.

    English Entertainment 

    Star World hopped to the number one position from its second place last week with 269 Impressions (‘000s). Zee Cafe was at the second place with 222 Impressions (‘000s). Comedy Central stood at the third position with 193 Impressions (‘000s) whereas Colors Infinity SD took the fourth place with 111 Impressions (‘000s). AXN continued at the fifth rank with 72 Impressions (‘000s).

    English Movies 

    Movies Now with increased ratings retained the number one position this week with 2701 Impressions (‘000s) as compared to 2315 Impressions (‘000s) in week 6 followed by Sony Pix with 2430 Impressions (‘000s). Star Movies with 2077 Impressions (‘000s) grabbed the third position followed by HBO at the fourth position with 1531 Impressions (‘000s).

    Movies Now 2 took the fifth place with 1305 Impressions (‘000s).

    Infotainment

    Discovery Channel dominated the genre with 4874 Impressions (‘000s).  History TV 18 took the second spot with 4288 Impressions (‘000s). National Geographic was at the third spot with 3163 Impressions (‘000s). Nat Geo Wild stood at the fourth position with 2775 Impressions (‘000s) while, Animal Planet was at the fifth place with 2333 Impressions (‘000s)

    Lifestyle

    Living Foodz retained its number one position with decrease in its ratings from 1898 Impressions (‘000s) in week 6 to 1599 Impressions (‘000s) this week. Fox Life retook the second berth with 997 Impressions (‘000s) followed by FYI TV18 with 873 Impressions (‘000s). Food Food with 704 Impressions (‘000s) and TLC with 469 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • India TV rules Hindi News, ABP dominates Hindi Rural

    MUMBAI: India TV toppled Aaj Tak in the Hindi News genre taking the number one position. In this week’s data, India News gave way to News18 India to feature in the top five channels list.  

    Dominated by Aaj Tak, ABP entered the top 5 channels list in the Hindi News Rural space leading to the exit of News24. Meanwhile, in the Hindi News Urban genre, News Nation departed, making way for the entry of News18 in the top five players list.  

    Players in the Hindi Business News space witnessed substantial decrease in their viewership this week.

    According to week 6 of Broadcast Association Research Council (BARC), the players in the English News genre witnessed a substantial increase in the ratings except BBC. The channels in the English Business News space also observed gradual hike in their ratings.

    English News

    Times Now with an increase in its ratings continued to dominate the genre with 588 Impressions (000s) as to 475 Impressions (000s) last week. India Today Television retained the second slot with 362 Impressions (000s) while CNN News18 was at the third position with 274 Impressions. NDTV 24×7 with 248 Impressions (000s) and BBC World News with 82 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 retained the number one position with 426 Impressions (000s) followed by ET Now with 219 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 40 Impressions (000s). BTVi was on the fourth spot with 12 Impressions (000s). CNBC TV 18 Prime HD retained the fifth place with 5 Impressions (000s).

    Hindi News

    India TV toppled Aaj Tak taking the first place with 122421 Impressions (000s). Aaj Tak was at the second position with 115067 Impressions (000s). Zee News took the third position with 86383 Impressions (000s) followed by News18 India at the fourth position with 80478 Impressions (000s). ABP News took the fifth position with 80445 Impressions (000s).

    Hindi News Rural 

    Aaj Tak with an increase in ratings dominated the rural market with 54753 Impressions (000s) as compared to 51875 Impressions (000s) last week. India TV hoped to the second place with 52357 Impressions (000s) took the second berth. India News grabbed the third position with 42176 Impressions (000s). Zee News took the fourth place with 37949 Impressions (000s) followed by ABP News with 37443 Impressions (000s) at the fifth position.

    Hindi News Urban 

    India TV with an increase in its ratings continued to stay at the number one position in the urban market with 70063 Impressions (000s). Aaj Tak was at the second position with 60313 Impressions (000s). Zee News took the third position with 48434 Impressions (000s) followed by News18 India at the fourth position with 44883 Impressions (000s). News Nation took the fifth position with 39948 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued to dominate the genre with decrease in ratings from 1588 Impressions (000s) last week to 1499 Impressions (000s) this week. The second spot was taken by Zee Business with 1001 Impressions (000s).

  • Total TV universe up to 183 mn, rate of rural growth higher than urban: BARC survey

    NEW DELHI: Okay it’s out and the data does reflect that television is thriving in India and growing. According to the latest BARC India figures, the all-India TV universe has increased to 183 million from the earlier collated figure of 154 million with the growth in rural audience showing a quantum jump signifying that upswing is coming from non-urban areas.

    The data highlights that while the total urban TV universe stood at 84,414 (in ‘000) in 2017, the comparative rural figure is 98,639 (in ‘000), signifying that the rural segment has grown at a faster rate, which opens up whole new marketing options for broadcasters and advertisers. The comparative old figures as per BARC estimates in 2015 were 77544,000 (urban) vs. 75967,000 (rural).

    These data, part of the latest BARC India’s Broadcast India Survey 2017, shows that while the urban-rural audience mix was almost equal earlier, the rural segment has outpaced the urban as per latest figures in rate of growth.
    The new TV universe figures will be implemented from Week 8, 2017 by BARC India, though the latest audience data released by the measurement organisation pertaining to Week 6 adheres to the old figures of the total TV universe in India being 154 million.

    The data reiterates BARC’s recent reiterations that that since it started surveying rural audience, a whole new world has opened up for subscribers of the data, which, incidentally, also include government organisations apart from the traditional TV channels and advertising agencies.

    What are the few highlights of the latest BARCC India findings, which were surveyed over a four-month period from November 2015 to February 2016?

    First, the total TV universe has grown. Second, there has been a sizeable increase in audience in B and C category, signifying an upswing in general prosperity and purchasing power. Third, the rate of growth of rural and small towns is higher than their urban counterparts.

    With respect to the NCCS classification of a household (or BARC’s version of earlier classifications known as SEC), it is based on two main variables: education of the household’s chief wage earner, defined as the person who contributes the most to payment of household expenses and household ownership of 11 specific durable goods, which clearly catch the household’s worth. The 11 durables collectively owned by household members and considered in the NCCS classification of households in India are electricity connection, ceiling fan, LPG stove, two-wheeler, colour TV, refrigerator, washing machine, personal computer/laptop, car/jeep/van, aircon and agricultural land.
    As digital viewing proliferates, BARC India is readying itself to measure the digital world too and the data is
    expected to flow in sometime late 2017 or early 2018.

    ALSO READ:

    BARC India Households and Individuals Universe Estimate-2017

     

  • Movies Now regains No.1 spot

    MUMBAI: Zee Studio made an exit this week making way for the entry of HBO in the English Movies genre. Movies Now regained its number one position this week.

    Comedy Central dominated the English Entertainment genre. The players in the space witnessed mixed ratings this week.

    Movies Now 2 made an entry this week making way for the exit of HBO in the English Movies genre. The space was dominated by Sony Pix.

    According to the week 6 ratings data of Broadcast Audience Research Council (BARC) India, History TV18 emerged as the number one channel in the infotainment genre.
    Living Foodz continued to dominate the Lifestyle space, with the channels observing mixed ratings this week.

    English Entertainment 

    Comedy Central sustained its number one position with 344 Impressions (‘000s) as compared to 254 Impressions (‘000s) in week 5. Star World was at the second place with 207 Impressions (‘000s). Zee Cafe stood at the third position with 132 Impressions (‘000s) whereas Colors Infinity SD took the fourth place with 107 Impressions (‘000s). AXN came down to the fifth rank with 70 Impressions (‘000s).

    English Movies 

    Movies Now regained the number one position this week with 2315 Impressions (‘000s) as to 2207 Impressions (‘000s) in week 5 followed by Sony Pix with 2271 Impressions (‘000s). Star Movies with 1970 Impressions (‘000s) grabbed the third position followed by HBO at the fourth position with 1427 Impressions (‘000s). Movies Now 2 took the fifth place with 1333 Impressions (‘000s).

    Infotainment

    History TV 18 toppled Discovery Channel dominating the genre with 4346 Impressions (‘000s). Discovery Channel took the second spot with 4269 Impressions (‘000s). Nat geo Wild was at the third spot with 3056 Impressions (‘000s). National Geographic stood at the fourth position with 3049 Impressions (‘000s) while, Animal Planet was at the fifth place with 2505 Impressions (‘000s)

    Lifestyle

    Living Foodz sustained its number one position with increased ratings from 1845 Impressions (‘000s) in week 5 to 1898 Impressions (‘000s) this week. Fox Life sustained at the second berth with 978 Impressions (‘000s) followed by FYI TV18 with 883 Impressions (‘000s). Food Food with 736 Impressions (‘000s) and TLC with 455 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • Times TV gets into a gunfight with CNBC TV18 on Budget Day claims

    MUMBAI: There’s a gunfight on in Indian news television town. And, the gunslingers are: Times Television Network and TV18’s CNBC TV18.

    CNBC TV18 drew its gun first claiming that the channel had created unprecedented highs in viewership on budget day (1 February) cornering almost 86 per cent of English business news channel viewership as against 10 per cent for arch rival ET Now and four per cent by the others. And it made a lot of noise about it online and in print and outdoor media.

    Times Television Network has retaliated crying foul and has written letters to the sheriffs of news TV town – that is the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), BARC, the Advertising Agencies Association of India and the Indian Society of Advertisers. (The letters are in the possession of indiantelevision.com).

    According to Times Television Network, its ET Now team observed a sudden spike in CNBC TV18’s reach to 2,289,000 as against an average of 289,000 over the previous thirteen weeks. This points to a manipulation of its viewership, states Times TV in a communication with indantelevision.com.

    How did CNBC TV18 allegedly achieve this?

    ET Now says its fiercest competitor allegedly “resorted to replacing the feeds of its network/bouquet channels with the feed of CNBC TV18, in the networks of MSOs like GTPL, InCable, E-Infra, Kaizen, Digicable, Manthan, Barasat, Meghbela.”

    And its communication has a list of cable TV networks detailing the channels that were allegedly replaced in each territory with CNBC TV18.

    “This helped it get an unfair advantage over the other competing channels… such an unnatural increase in the rating was not due to the channel’s coverage or the relevance of the day’s programming,” it further alleges in the email to indiantelevision.com. “The rating system of BARC captured the ratings of all the parallel LCNs on various networks and reported the same collectively as ratings for CNBC TV18. This was not just an addition to the regular and normal rating of the existing channel, but also a multiplication of the ratings, causing a sharp and unnatural spike. This fact could be corroborated by comparing the ratings of the regional channels – Colours and ETV, especially in the territories of Delhi, Bengaluru, Maharashtra, Kolkata, Madhya Pradesh and Gujarat, as these channels saw a drop in their ratings on Budget day.”

    Times Television Network has urged the associations “to investigate and take action against TV18 and direct them not to indulge in such practices as it doesn’t only damage the reputation of broadcasters, but also causes disruption among them. Let’s hope this case serves as a precedent against using such unwarranted methods in the industry.”

    Indiantelevision.com reached out to the corporate communications team at Network18 and got a point-blank denial on the allegation that it resorted to dirty tricks on Budget Day.

    “We are not aware of any such complaint, nor have we received any communication in this regard. CNBC-TV18 has always been at the forefront when it comes to the Union Budget coverage and has been a leader on the Budget day even in the past. Viewers chose to watch our channel because of the content and we believe in investing in our channel to ensure quality is maintained. Any suggestion that we have used unfair means is a false propaganda by competition to justify their dismal performance. We disapprove of anyone spreading rumours about us and accept the viewer’s choice.”

    TV viewership monitor BARC acknowledged that it had got a letter from Times Television Network highlighting the alleged CNBC TV 18 Budget Day tactics.

    A spokesperson explained that “broadcasters may opt to make their channel (s) available on more than one slot/frequency on a particular distribution platform for a variety of reasons: such decisions are entirely within the domain of the broadcaster and distribution platform (DTH, cable etc). Regulatory issues pertaining to this, if any, would lie within the domain of Ministry of Information & Broadcasting (MIB) and/or the Telecom Regulatory Authority of India (TRAI). Pre-empting or stopping broadcasters from making efforts to raise visibility of their channels is not within our remit. Our mandate is to measure what people watch and for how long. We strictly follow Government of India guidelines on the matter.”

    “By virtue of its mandate, and the technology deployed, BARC India measures viewership of a watermarked channel, irrespective of the platform it is available on, and also the number of instances within that platform. As long as all/multiple feeds carry the same unique watermark, BARC India’s Bar-o-Meters would read all of them as one channel and we would report its ratings as a single channel. In effect, multiple instances of a channel on a single platform is not very dissimilar to its availability across multiple platforms, or distribution modes.”

    In the past, networks such as Star India have simulcast cricket on many of its channels. It did the same for its Aamir Khan hosted show Satyamev Jayate which was also aired on Doordarshan and in different languages on its various regional channels as well as on Eenadu TV.

    Will Times TV Network take BARC’s response at face value? Or will it go further and seek to change the way the latter monitors and reports viewership? Or will it continue its fight by going to TRAI and the MIB? Or will the Times TV Network and other broadcast network managements learn from CNBC TV18’s Budget Day tactics and also go for roadblocks on distribution platforms for select events on a channel?

    Clearly, the last of the bullets has not been fired in this gun battle.

    Also Read:

    http://www.indiantelevision.com/television/tv-channels/viewership/news-channels-across-genres-see-rise-in-ratings-cnbc-tv18-leads-in-viewership-170203

    http://www.indiantelevision.com/television/tv-channels/news-broadcasting/barc-india-suspends-three-errant-channels-review-161125

    http://www.indiantelevision.com/television/tv-channels/viewership/whether-barc-action-can-stop-unethical-practices-161021

    http://www.indiantelevision.com/specials/year-enders/barc-india-gets-thumbs-up-for-2016but-challenges-remain-170111

  • BARC Week 5: India TV tops Hindi Urban News; Aaj Tak Hindi rural news

    MUMBAI: There’s been some amount of churn in the news genre in week 5 of 2017 according to BARC’s weekly viewership data. Aaj Tak and India News were the top 2 in Hindi news rural while India TV and Aaj Tak were the numero uno and two in Hindi news urban.

    The players in the English Business News genre witnessed a substantial increase in the ratings except BTVi. CNBC -TV18 was the leader in the genre due to its coverage on the day of the Union Budget. On the Budget day, the channel towered over all English business news channels, thereby consolidating its position as the distinct leader in budget analysis for English business news viewing audience in the country.

    In the English News genre, the channels witnessed mixed ratings this week led by Times Now. According to week 4 of Broadcast Association Research Council (BARC), Aaj Tak, with a decline in its ratings, remained as the number one channel in the Hindi News space. 

    CNBC Awaaz ranked number one in the Hindi Business News genre.

    English News

    Times Now with a decrease in its ratings continued to dominate the genre with 475 Impressions (000s) as to 781 Impressions (000s) last week. India Today Television sustained at the second slot with 266 Impressions (000s) while NDTV 24×7 hoped at the third position with 248 Impressions. CNN News18 with 236 Impressions (000s) and BBC World News with 99 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 with a whooping hike in the ratings was at the number one position with 1259 Impressions (000s) followed by ET Now with 240 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 81 Impressions (000s). BTVi was on the fourth spot with 21 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 8 Impressions (000s).

    Hindi News

    Aaj Tak with decrease in ratings stood at the first spot with 110996 Impressions (000s) as to 115885 Impressions (000s). India TV was at the second position with 108581 Impressions (000s). Zee News took the third position with 89705 Impressions (000s) followed by ABP News at the fourth position with 78393 Impressions (000s). India News took the fifth position with 76655 Impressions (000s).

    Hindi News Rural 

    Aaj Tak with a decrease in ratings dominated the rural market with 51875 Impressions (000s) as compared to 52018 Impressions (000s) last week. India News with 44907 Impressions (000s) took the second berth. India TV grabbed the third position with 44552 Impressions (000s). News 24 took the fourth place with 39694 Impressions (000s) followed by Zee News with 37373 Impressions (000s) at the fifth position.

    Hindi News Urban 

    India TV toppled Aaj Tak taking the number one position in the urban market with 64029 Impressions (000s). Aaj Tak was at the second position with 59121 Impressions (000s). Zee News took the third position with 52332 Impressions (000s) followed by ABP News at the fourth position with 45012 Impressions (000s). News Nation took the fifth position with 39948 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued at the number one position with increase ratings from 1145 Impressions (000s) last week to 1588 Impressions (000s) this week. The second spot was taken by Zee Business with 1168 Impressions (000s).

  • Sony Pix dominates English Movies genre

    MUMBAI: Comedy Central toppled Star World to take the number one position in the English Entertainment genre. The players in the space witnessed mixed ratings this week.

    Movies Now 2 made an entry this week making way for the exit of HBO in the English Movies genre. The space was dominated by Sony Pix.

    According to the week 5 ratings data of Broadcast Audience Research Council (BARC) India, players in the infotainment genre saw a hike in their ratings.

    Living Foodz continued to dominate the Lifestyle space, with the channels observing mixed ratings this week.

    English Entertainment 

    Comedy Central toppled Star World dominating the genre with 254 Impressions (‘000s) followed by Zee Cafe at the second place with 245 Impressions (‘000s). Star World stood at the third position with 203 Impressions (‘000s) whereas AXN took the fourth place with 129 Impressions (‘000s). Colors Infinity SD maintained itself on the fifth rank with 101 Impressions (‘000s).

    English Movies 

    Sony Pix hoped on to the number one position with 2207 Impressions (‘000s) followed by Star Movies with 2205 Impressions (‘000s). Movies Now with 1973 Impressions (‘000s) grabbed the third position followed by Movies Now 2 at the fourth position with 1342 Impressions (‘000s). Zee Studio took the fifth place with 1333 Impressions (‘000s).

    Infotainment

    Discovery Channel with a hike in ratings continued to rule the genre with 5036 Impressions (‘000s) as compared to 4916 Impressions (‘000s) in week 4. History TV 18 was at the second spot with 3647 Impressions (‘000s). Animal Planet with 3091 Impressions (‘000s) and National Geo Wild with 3003 Impressions (‘000s) took the third and fourth position, respectively. National Geographic stood at the fifth position with 2990 Impressions (‘000s).

    Lifestyle

    Living Foodz sustained its number one position with decreased ratings from 1907 Impressions (‘000s) in week 4 to 1845 Impressions (‘000s) this week. Fox Life sustained at the second berth with 859 Impressions (‘000s) followed by Food Food with 708 Impressions (‘000s). TLC with 657 Impressions (‘000s) and FYI Tv18 with 520 Impressions (‘000s) bagged the fourth and fifth position, respectively.