ITV

Category: Viewership

  • Comment: BARC India’s move to plug loopholes sign of robustness & credibility

    That the Broadcast Audience Research Council of India (BARC), the incumbent dominant audience measurement organisation in the country, has decided to reformat and revamp its existing Ethics Committee into a proposed disciplinary panel not only speaks volumes of the leadership within BARC India, but also sends a strong message to the media industry. The message is clear: we take acts of transgressions, alleged or proven, seriously and will not shy away from tweaking our regulations to uphold transparency and credibility of the data.

    In an industry that has a history of shying away from taking hard and difficult decisions, by and large, preferring to sacrifice transparency at the altar of status quo, the Sudhanshu Vats-led BARC’s board decision — as and when it’s formalised — to crank up its internal monitoring systems along with additional checks and balances is a welcome decision. Actually some observers have gone to the extent of saying that such a disciplinary committee, with powers to crack the whip, was necessary if vested interests within the Indian media industry were to be neutralised.

    What is BARC India proposing? Have a semi-judicial panel, headed by a retired judge and comprising BARC stakeholders’ representatives and outside experts, to take up complaints of malpractices and after hearing all sides, hand out a verdict — and punishments too, if necessary. Basically, take actions to discourage future transgressions.

    That such a move could have been gently nudged by the courts is a side story. It is a known fact that BARC India’s executive office, helmed by a seasoned media pro like Partho Dasgupta, has been sniffing out alleged attempts at malpractices to influence audience data for quite some time, but had taken visible action only in few cases. Most notable amongst such actions included suspension for four weeks the audience measurement data of three news channels last year.

    The very fact that the three suspended TV channels, two of them being news channels, moved court to get temporary reprieve and then two of them going ahead to slap BARC India with compensation demands for defamation just goes to show that in this game where everything’s fair in love and war, it’s always better to have robust checks and balances; even if at times people and companies are taken at face value.

    BARC India must have imagined that having an ethics committee with fairly broad guidelines will suffice. The main objective of this panel was to highlight it was there to “ensure fair and transparent ratings system, free of any influences and malpractices” with stakeholders (Indian Broadcasting Foundation, Indian Society of Advertisers, and Advertising Agencies Association of India), having a “zero tolerance policy towards any attempts to influence the ratings integrity.” The Ethics Committee, actually did have the power to “address concerns and investigate malpractices that may be adopted by any entity” regarding the ratings, but probably it lacked legal teeth, which got amplified when BARC India was hauled into court with its decisions to penalise errant subscribers challenged in Bombay High Court. 

    Framers of BARC India’s articles of association — unintentionally or intentionally — also put in an enabling clause that apart from the listed acts of transgressions and subsequent actions that the organisation could take, “there might be new ways identified from time to time, which would constitute as an attempt to infiltrate and manipulate the data.” An enabling clause to further make data measurement credible, in case under onslaught. 

    BARC India’s proposal to have a semi-judicial body headed by a retired High Court of Supreme Court judge to look into complaints of malpractices, adjudicate on such matters after listening to all the players involved and then hand out punishments, including financial, to the errant ones, once guilt is proven, will certainly go a long way in raising standards of transparency of data and credibility of BARC India, but it would not be a fool-proof mechanism. Especially when BARC is obliged, under government mandate, to annually raise by 10,000 its data measuring boxes or Bar-o-Meters. This year it’s slated to go up to 30k and ultimately to 50k.

    Industry organisations such as News Broadcasters Association and Indian Broadcasting Foundation do have such semi-judicial committees that look into the plaints relating to content and then hand out verdict — and punishments. The Advertising Standards Council of India also hauls up companies and ad agencies creating misleading ads. But there would always be the likes of Patanjali (in ASCI’s case) and the three TV channels suspended by BARC (whose data were subsequently resumed in deferment to court reprieves) who would try to circumvent existing norms. 

    However, that BARC India is evolving with the times and being pro-active instead of being reactive is a welcome sign. That most sections of the industry — handful of opponents, notwithstanding — are backing such BARC moves is also encouraging. Because at the end of the day, a robust audience data will only add to the good health of the industry that bets billions of dollars on such data in a market that’s by default is the biggest in APAC in terms of size (China is bigger, but non-Chinese media companies’ forays are restricted). Not to mention BARC’s attempts to cut down on litigation and subsequent outflow of money on legal cases.

    ALSO READ:

    BARC India suspends errant channels’ review

    In deference to court, BARC to release suspended channels’ data

    ‘Name and shame delinquent channels’

  • English entertainment genre gets a fillip in ratings

    MUMBAI: Players in the English Entertainment genre witnessed a substantial increase in the viewership except Zee Cafe. FX made a comeback in the Top 5 English Entertainment genre channels list making way for the exit of AXN from the list.

    According to the week 10 ratings data of Broadcast Audience Research Council (BARC) India, players in the English Movies genre observed mixed ratings this week. The genre was led by Movies Now.

    In the Infotainment space, the channels witnessed an increase in ratings except History TV18 which continued to rule the genre.

    Living Foodz continued to dominate the Lifestyle space, with other channels observing mixed ratings this week.

    English Entertainment 

    Comedy Central sustained at the number one position with 497 Impressions (‘000s). Star World was second with 262 Impressions (‘000s). Zee Cafe came down to the third position with 238 Impressions (‘000s). Colors Infinity SD was on the fourth place with 207 Impressions (‘000s). FX stood at the fifth rank with 183 Impressions (‘000s).

    English Movies 

    Movies Now dominated the genre this week with 2907 Impressions (‘000s) followed by Star Movies with 2844 Impressions (‘000s). Sony Pix with 2103 Impressions (‘000s) took the third position followed by HBO at the fourth position with 1857 Impressions (‘000s). Movies Now 2 took the fifth place with 1801 Impressions (‘000s).

    Infotainment

    History TV18 sustained the number one position with 5693 Impressions (‘000s) followed by Discovery Channel continued at the second spot with 5466 Impressions (‘000s). National Geographic Channel was at the third place with 3337 Impressions (‘000s). Animal Planet stood at the fourth position with 3093 Impressions (‘000s) while, Nat Geo Wild was at the fifth place with 2918 Impressions (‘000s)

    Lifestyle

    Living Foodz continued at the number one position with 1528 Impressions (‘000s). Fox Life stood at the second berth with 1152 Impressions (‘000s) followed by Food Food with 793 Impressions (‘000s). TLC with 757 Impressions (‘000s) and FYI TV18 with 722 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • Star Plus and Sony Pal retain respective genre leads

    MUMBAI: Star Plus and Colors respectively ranked number 1 and number 2 in Hindi GEC (U+R) and Hindi GEC Urban segments in BARC India week 10 ratings. Sony Pal and Zee Anmol retained their respective number one and two positions last week in the GEC Rural segment.

    In the GEC (U+R) segment, STAR Plus led with 756101 impression followed by Colors with 637027 impressions. Sony Pal with 568043 impressions and Zee TV with 518107 impressions stood at third and fourth positions respectively. Zee Anmol with 466508 impressions and Rishtey with 446592 impressions were next in the row at fifth and sixth positions respectively.

    In GEC Rural segment, Sony Pal with 419333 impressions, Zee Anmol with 365835 impressions and Rishtey with 337483 impressions bagged the first, second and third positions, respectively. STAR Utsav with 331056 impressions, STAR Plus with 255923 impressions and Zee TV with 226532 impressions ranked at the fourth, fifth and six positions in BARC week 10.

    In GEC Urban segment, STAR Plus led with 500178 impressions followed by Colors and Sony Entertainment Television with 421815 and 294125 impressions respectively at the second and third positions. SONY SAB with 292006 impressions, Zee TV with 291574 impressions and Life Ok with 241537 impressions ranked on the fourth, fifth and sixth positions.

  • Large Networks lead regional channels, programme ratings in weeks 1 to 8 of 2017

    BENGALURU: The Indian regional television space in this paper has been classified under 11 Indian languages covering the following languages/markets in alphabetical order:

    (1)    Assamese language – Assam / North East / Sikkim/(U+R)
    (2)    Bangla language –WB(U+R)
    (3)    Bhojpuri language – Bihar/Jharkhand (U+R)
    (4)    Gujarati language – Gujarat / Daman and Diu / Dadra & Nagar Haveli (U+R)
    (5)    Kannada language – Karnataka (U+R)
    (6)    Malayalam language – Kerala (U+R)
    (7)    Marathi language – Maharashtra/ Goa (U+R )
    (8)    Oriya language – Odisha (U+R)
    (9)    Punjabi language – Punjab / Haryana / Chandigarh / Himachal Pradesh / Jammu &Kashmir (U+R)
    (10)    Tamil language – Tamil Nadu/ Puducherry (U+R)
    (11)    Telugu language Andhra Pradesh/ Telangana (U+R).

    Broadcast Audience Research Council (BARC) of India data has been referred to NCCS All: 2+ Individuals in the case of channels and programs in the respective markets.

    This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists of channels per week and programmes per week for each language. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of channels and programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total Impressions mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

    Regional Channels ruled by bigger networks

    Statistical Analysis of BARC data for the first eight weeks of 2017 (Saturday, 30 December 2016 to Friday 24 February 2017, the period under consideration in this paper) show that 67 channels from 27 networks/groups/channels were present in the top 5 lists for channels during the period under consideration in this paper. The larger groups or networks channels were generally the most watched during the period under consideration.

    Eight Sun Network channels across four markets (or languages) with a frequency of 59 and Combined Weekly Impressions (CWI) of 1,85,46,618 (000s) Sums topped the regional space in terms of impressions. The Sun Network channels that appeared in the top five channels lists during weeks 1 to 8 of 2017 were in Tamil, Telugu, Kannada and Malayalam.

    The Sun Network was followed by Star India’s eight channels across 6 markets (or languages) that had a frequency of 60 and CWI of 1,22,72,247 (000s) Sums. Star India’s Bangla, Kannada, Malayalam, Marathi, Tamil, Telugu channels were among the top five channels lists in terms of impressions.

    Subhash Chandra’s Zeel Network’s nine channelsacross 6 markets (or languages) with a frequency of 63 and CWI of 1,15,85,581(000s) Sums came in at third place.Zeel channels topped the top 5 channels list in the Bangla, Kannada, Marathi, Oriya, Tamil and Telugu space.

    Seven Network 18 channels across six languages came in fourth place with a frequency of 55 and CWI of 67,45,047 (000s) Sums. Network 18 channels were present in the top 5 channels list during the period under consideration in the Bhojpuri, Gujarati, Kannada, Marathi, Oriya and Telugu languages space.

    There were exceptions of course.  Especially in Eastern part of the country in the Assamese space – none of the major channels or their programmes found a place in the top 5 channels or programmes lists during the first eight weeks of 2017. While the Sun Networks dominance across channels and programmes was huge, it was limited to the Southern regional channels. The other biggies channels and programmes- be they Zeel or Star India or Network 18 found places in their respective genre list in three regions – West, East and South. In the north zone, ETV Bihar-Jharkand was the only representative of the big four networks mentioned above.Music, films and news programmes and consequently news channels also found a place in the top five programmes list during the period under consideration in this paper in some of the markets.

    Regional Programmes

    Programmes of twenty-five channels from 12 networks/groups/channels found a place in the top 5 programmes in a week list of 11 markets during weeks 1 to 8 of 2017.

    In terms of frequency, the Zeel Network was far ahead of the pack with 99 times of a maximum possible of 440 that its programmes in five languages (or markets – Marathi, Telugu, Kannada, Oriya and Bangla) finding a place in the top five programmes list during the weeks under consideration. In the Marathi space, all the five places in the top five programmes list were topped by Zee Marathi during all the weeks under consideration in this paper.Zeel’s Oriya channel had a frequency of 35 spots in the top 5 spots per week of the possible 40 spots during the first 8 weeks of 2017 in the Odisha market.

    However, in terms of impressions, both the Sun Network (3 markets, frequency 43, CWI of 5,21,763 (000s) Sums) and the Star Network (4 markets, Frequency 95, CWI of 4,52,433 (000s) Sums) programmes were ahead of the Zeel Network programmes 2,82,808 (000s) Sums.

    Programmes of three Network 18 channels from three languages/markets (Kannada, Telugu and Gujarati) found places in the top five channels list during the first eight weeks of 2017 with a frequency of 72 and CWI of 2,10,252 (000s) Sums.

    Network 18 was followed by programmes from the pubcasterDoordarshan’s (DD) two channels in two languages – Punjabi and Gujarati with a frequency of 46 and CWI of 40,340 (000s) Sums. While the popularity of DD’s programmes placed it at fifth position in terms of Combined Programme ratings, the CWI of its two channels could place it only at tenth place in terms the top five channels.

    Unlike the South, where most of the top 5 programmes found a place on a consistent basis with ranks relatively unchanged, the other three zones and their respective market/language programmes had very few programmes that were constantly in the top lists. There were exceptions of course – such as some programmes from Zee Marathi, or some from Star Jalsha (Bangla)..

    Let us look at the picture from the west, north, east and south zones’ perspective.

    Top West Regional Networks in Weeks 1 to 8 of 2017 were Zeel and Network 18

    The author has relegated two markets or languages to the West Regional television channels space (zone) – Gujarat, Daman, Dui and Dadra &Nagarhaveli with Gujarati as the language, and Maharashtra and Goa with Marathi as the language in this report.

    In the west regional markets, Zeelwith three channels lead in Marathi was the most watched network with a combined frequency of 17 and CWI of 24,57,030 (000s) Sums in weeks 1 to 8 of 2017. Network 18 with three channels – two in Gujarati and one in Marathi was the second most watched networkwith frequency of 24 and CWI of 7,23,361 (000s) Sums. Star India’s Marathi channel Star Pravahmade it the third most watched network with a frequency of 7 and a CWI of 3,33,994 (000s) Sums. Two ABP Group channels – one each in Gujarati and Marathi made the group the fourth most watched network in west India with frequency of 13 and CWI of 2,50,600 (000s) Sums. The other four most watched networks in this zone were Enterr 10 Group (Frequency 3, CWI 1,02,132 (000s) Sums, Marathi);TV9 Network (Frequency 8, CWI 63,872 (000s) Sums, Gujarati); Sandesh (Frequency 7, CWI 35,556 (000s) Sums, Gujarati) and Doordarshan’s DD Girnar (Frequency 1, CWI 6,332 (000s) Sums, Gujarati)

    In the Gujarati space, five networks had 6 channels among the top channels per week lists during the first eight weeks of 2017. Two of the Network 18 group’s channels – Colors Gujarati (Frequency 8, CWI 88,934 (000s) Sums) and ETV News Gujarati (Frequency 8, CWI 37,340 (000s) Sums gave the network CWI of 1,26,274 (000s) Sums, making it the most watched Network in the market during the period under consideration. Colors Gujarati was the most watched channel during this period followed 24 hours Gujarati news channel TV9 Gujarati. The ABP Group’s ABP Asmita came in next followed by Network 18 associated channel ETV News Gujarati. PrasarBharati’sDoordarshanGirnar or DD Girnar was next. Please refer to the figure below.

    public://111111111111111111.jpg

    Seven channels from 5 networks or groups made it to the top five Marathi channels lists in weeks 1 to 8 of 2017. Three of Zeel’s channels – Zee Marathi (Frequency 8, CWI 18,70.387 (000s) Sums), Zee Talkies (Frequency 8, CWI 5,16,454 (000s) Sums) and Zee 24 Taas (Frequency 1,  CWI 70,189 (000s) Sums) made it the top network during the period under consideration.

    Network 18’s Colors Marathi was second with a frequency of 8 and CWI of 5,97,087 (000s) Sums). Star India’ Star Pravah was third with a frequency of 7 and CWI of 3,33,994 (000s) Sums). Please refer to the chart above for more details of Marathi networks/channels.

    Top West Regional TV Programmes in Weeks 1 to 8 of 2017

    One channel/network’s each programmes dominated the Gujarati and the Marathi languages regional television space. In the case of Gujarati, Network 18, Colors Gujarati programmes, shows and film offerings had a combined weekly frequency of 34 from a possible 40 listings during the first 8 weeks of 2017 with CWI were 4,343 (000s) Sums. The other 6 spots were shared by Doordarshan’s DD Girnars’ programmes/shows with CWI of 529 (000s) Sums. Please refer to the figure below.

    public://2222222222222222222.jpg

    In the case of the Marathi regional television space, it was all Zeel’s Zee Marathi programmes that grabbed the highest eyeballs during the first eight weeks of 2017.Zeel Marathi programmes had combined weekly frequency of 40 of of 40 appearances in BARC’s top 5 Marathi programmes of week list during the first 8 weeks of 2017. Please refer to the figure above for details.

    Top North Regional TV networks in Weeks 1 to 8 of 2017 were PTC and Doordarshan

    The author has relegated two languages to the North regional zone – Bhojpuri and Punjabi, despite the main market defined by BARC for the Bhojpuri language lying geographically in the East Indian of states of Bihar and Jharkhand.

    The north zone had eleven channels from 10 groups that were present in the top five channels per week list in their respective genres or languages. In terms of CWI, the PTC Network with 2 channels in Punjabi was the most watched network with a combined frequency of 9 and CWI of 4,95,995(000s) Sums in weeks 1 to 8 of 2017. Doordarshan’s DD Punjabi with a frequency of 8 and CWI of 4,05,568(000s) Sumsduring the period under consideration was the second most watched network in the zone. The Charhdikala Group’s Punjabi channel Chardikla Time TV with a frequency of 8 and CWI of 2,37,178(000s) Sumscame next. Bhojpuri channel and Big Network’s Big Gangawith a frequency of 8 and CWI of 2,07,252(000s) Sumswas the fourth most watched channel/network in the northern zone during the period under consideration. The other network’s or groups or channels were MH 1Media’s channel MH One Music (Frequency 8, CWI 1,94,823(000s) Sums, Punjabi ); 9x Media Group’s 9X Tashan (Frequency    7, CWI 1,25,514(000s) Sums, Punjabi); CCTV Media Group channel (Bhojpuri Cinema, Frequency 8, CWI 1,19,325(000s) Sums, Bhojpuri); SAB Group’s Dabangg (Frequency 8, CWI 74,878(000s) Sums, Bhojpuri); Enterr 10 Group’s Dangal TV    Frequency 8, CWI 70,181(000s) Sums, Bhojpuri); Network 18’s ETV Bihar Jharkhand (Frequency 8, CWI 14,387(000s) Sums, Bhojpuri)

    Five channels from five networks were among the top 5 lists during all the eight weeks of 2017 in the Bhojpuri space. All had a frequency of 8 in the top 5 channels list per week during weeks 1 to 8 of 2017. Reliance Broadcast Network’s (Big Network) Big Ganga had CWI of 2,07,252 (000s) Sums. CCTV Media Group’s Bhojopuri Cinema was next with CWI of 1,19,325 (000s) Sums. The SAB group’s only channel in the top 5 lists in the regional space – Dabangg was next with CWI of 74,878 (000s) Impressions, followed by the Enterr 10 Group’s Dangal TV with CWI of 70,181 (000s) Sums. Network 18’s ETV Bihar-Jharkhand was fifth with CWI of 14,387 (000s) Sums. Please refer to the chart below.

    public://333333333333333333333333.jpg

    Six channels from 5 Networks found a place in the top 5 Punjabi channels weekly list at least for 1 week during the first 8 weeks of 2017. PTC Network’s PTC Punjabi was the most watched channel during the first seven weeks of 2017. In week 8, it gave way to Doordarshan’sDD Punjabi to move to second place. The PTC Network had CWI of 4,95,995 (000s) Sums, and a frequency of 9. PTC Punjabi had CWI of 4,75,274 (000s) Sums. PTC Network’s Punjabi Music channel – PTC Chak de found a place in the top 5 list of Punjabi channels once in week 1 of 2017 at rank 5. The channel had CWI of 20,721 (000s) Sums.

    The pubcasterDoordarshan’s DD Punjabi was the second most watched Punjabi television channel during the first 8 weeks of 2017 with a frequency of 8 and CWI of 4,05,568 (000s) Sums. The Charhdikala Group’s Chardikala Time TV was the third most watched TV Punjabi channel during the first 8 weeks of 2017 with a frequency of 8 and CWI of2,37,178 (000s) Sums. Music channels MH One Music from the MH1 Media Group and 9X Tashan from the 9X Media Group were at fourth and fifth spots respectively. Please refer to the chart above.

    Top North Regional TV Programmes in Weeks 1 to 8 of 2017

    In the Bhojpuri market, Big Network’s Big Ganga’s programmes were the most watched during the first eight weeks of 2017.The channel’s programmes had a Combined frequency of 24 with CWI of 6,165 (000s) Sums. Four of the Enterr 10 Group’s Dangal TV programmes with Combined frequency of 14 and CWI of 2,668 (000s) Sums. SAB TV’s Dabangg’s two film telecast’s brought the group to the third place with a Combined Frequency of 2 and CWI of 399 (000s) Sums. Please refer to the chart below.

    public://4444444444444444444444.jpg

    All the 40 possible top spots were taken by DD Punjabi’s programmes and shows during the first 8 weeks of 2017.Please refer to the chart above.

    Top East Regional TV networks in Weeks 1 to 8 of 2017 were Star India and Zeel

    The author has designated Assamese, Bangla and Oriya language channels as those that comprise the East Regional television zone in India.

    20 channels from 12 Networks (4 from each language) found place at least once in the top 5 channel lists during the first eight weeks of 2017 in the East Zone. The most watched network in the east zone during the period was Star India with two Bengali channels – Star Jalsha and Jalsha Movies with combined frequency of 16 and CWI of 25,27,422 (000s) Sums. Zeel with three channels – two in Bangla and one in Oriya was the second most watched network during the period with a combined frequency of 22 and CWI of 20,81,386 (000s) Sums. Four channels from Odisha Television Group in the Oriya language space with a combined frequency of 5,62,073 (000s) Sums made it the third most watched network during the period under consideration in the eastern zone. Bangla channel AakashAath was the fourth most watched channel with frequency of 8 and CWI of 2,61,406 (000s) Sums. Pride East Entertainments was fifth most watched network with three Assamese channels gave it a combined frequency of 20 and CWI of 2,06,338 (000s) Sums during the first 8 weeks of 2017.

    The other six networks/groups/ channels in the zone were Network 18’s Colors Oriya (Frequency 8, CWI 1,01,446 (000s) Sums Oriya);ABP Group’sABP Ananda (Frequency 2, CWI 57,696 (000s), Sums, Bangla); Prameya News7’schannel News7 (Frequency 6, CWI 51,164    (000s) Sums, Oriya);Brahmaputra Tele Productions (2 channels, Frequency 8, CWI  30,723; Assamese); Pratidin Group’s Pratidin Time (Frequency 7, CWI 37,755 (000s) Sums, Assamese);A M Television’s Prag News (Frequency 7, CWI 36978 (000s) Sums).

    In the case of Assamese language, 7 channels from 4 networks found a place at least once in the top 5 channel lists during the first eight weeks of 2017. Three of Pride East Entertainments Group’s channels made it the most watched network based on a combined frequency or 20 and CWI of 2,06,338 (000s) Sums. Though the Pratidin Group’s Pratidin Time and Prag News had frequencies of 7 each, two of Brahmaputra Tele Productions channels – DY 365 and Jonack with combined frequency of 6 and CWI of 39,237 (000s) Sums made the network the second most watched one during the period under consideration. Please refer to the figure below:

    public://55555555555555555555555555555.jpg

    In the Bangla space, 6 channels from 4 networks made it to the top 5 channels per week list for weeks 1 to 8 of 2017. Two of Star India’s channels – Star Jalsha and Jalsha Movies each with a frequency of 8 pivoted the group to having the most watched Bangla channels during the weeks under consideration. The CWI of the Star Network were 25,27,422 (000s) Impressions.

    Star India was followed by another national level network – the Subhash Chandra led Zeel with two channels – Zee Bangla and Zee Bangla Movies with a combined frequency of 14,36,237 (000s) Sums. AakashAath and APB Ananda followed with CWI of 2,61,406 (000s) Sums and 57,696 (000s) respectively. Please refer to the figure above for further details.

    Zeel’sSarthak TV led the Oriya language space with a frequency of 8 and CWI of 6,45,149 (000s) Sums. Next was Odisha Television Network’s that had four channels – Tarang TV, Odisha TV, Alankar and Prarthana that had combined frequency of 26 and 5,62,073 (000s) Sums.  Please refer to the chart above for further details.

    public://666666666666666666666666.jpg

    Pride East Entertainment’s Rang programmes were among the most watched Assamese TV programmes and shows during the first eight weeks of 2017 with a combined frequency of 38 and CWI of 5,051 (000s) Sums. Please refer to the figure above for more details. In the case of Bangla programmes, Star India’s found themselves in the most watched programmes list 35 times out of the possible 40 times in the top five Bengali programmes during the first 8 weeks of 2017. Five of Zeel’s Zee Bangla programmes were also present in the list. Please refer to the figure above.

    In the case of Oriya television,Zeel’sSarthak TV’s programmes had a frequency of 35 out of the possible 40 in the top 5 programmes per week lists of 2017. Two of Odisha Television’s Tarang TV programmes also found themselves in the list with a frequency of 5. Please refer to the figure above for details.

    Sun Network, Star India rule channels and programmes ratings in South India

    The data and basic analysis of the channels from the four Southern sisters languages (five states now) – Tamil, Telugu, Kannada and Malayalam by this author has already been published earlier on www.indiantelevision.com. Excerpts and updates of that article are here below.

    The Sun Network’s channels were among the most watched channels across the four South Indian languages for the first eight weeks of 2017.

    Statistical analysis of Broadcast Audience Research Council (BARC) data for Top 5 Channels shows that 8 Networks/affiliates/ channels represented by their respective channels across the four South Indian languages shared the top five positions per week for the first eight weeks of 2017. The four languages are Tamil, Telugu, Kannada and Malayalam. Channels such as ETV have been included in the Network 18 network by the author.

    In order of frequency of presence of their respective channels in the top 5 lists and the total weekly impressions across all the eight weeks of the four main networks were:

    (1)    The Sun Network (frequency 59, CWI 1,89,24,315 (000s) Sums). The Sun Network’s television channels in all the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017.

    (2)    Star India (frequency 37, CWI 94,10,831 (000s) Sums). Star India’s television channels in all the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017.

    (3)    Zeel (Frequency 24, CWI 70,47,165 (000s) Sums). Zeel’s television channels in three of the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017. Its channels were absent from the lists for the Kerala market

    (4)    Network 18 (frequency 16, CWI 59,16,540 (000s) Sums). Network 18’s television channels in two of the four Southern markets found a place in the top 5 lists for weeks 1 to 8 of 2017. Its channels were absent from the lists for the Kerala market.

    The other networks whose channels found a place in the top 5 lists for weeks 1 to 8 of 2017 were MalayalaManorama (Kerala market); Flowers TV (Kerala market); Polimer (TN/ Puducherry market); Jaya TV (TN/ Puducherry market).

    The Sun Network’s and Star India’s channels were present in all of the Top 5 channels list across the four languages for all the first 8 weeks of 2017.

    Top 5 programmes during Prime Time (1800 – 2330 hrs)

    Only the programmes by channels of the top four networks were in the top 5 programmes list across all the four languages/markets. BARC data that has been referred to in this paper is for weeks 1 to 8 of 2017 (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals for the following markets: Karnataka; Kerala; Tamil Nadu/ Puducherry; and AP/ Telangana.

    While the frequency of presence in the top 5 lists of programmes was highest in the case of Star India channels (frequency 60, CWI 3,31,289 (000s) Sums), the Sun Network channels (frequency 43, CWI 5,21,763 (000s) Sums) programmes garnered much higher viewership.

    The Sun Network channels found a place in the top 5 programmes lists in three languages – Tamil (Frequency 40, CWI 502758 (000s) Sums Telugu (Frequency 2, CWI 14036 (000s) Sums and Kannada (Frequency 1, CWI 4969 (000s) Sums) during the period under consideration in this paper.

    Star India channels programmes also found a place in the top 5  programmes lists for three languages – Malayalam (Frequency 40, CWI 2,09,083 (000s) Sums); Telugu (Frequency 18, CWI 1,14,637 (000s) Sums and the Kannada market (frequency 2, CWI 7,569 (000s) Sums).

    Network 18 channels programmes found a place in the top 5 lists in 2 languages – Kannada (Frequency 28, CWI 1,43,113 (000s) Sums) and Telugu (Frequency 10, CWI 62,796 (000s) Sums).

    Zeel channels programmes also found a place in the top 5 lists in 2 languages Telugu (Frequency 10, CWI 63,147 (000s) Sums) and Kannada (Frequency 9, CWI 38135 (000s) Sums).

    Tamil Nadu/ Puducherry (Tamil) market top channels

    The Sun Network’s Sun TV is numerouno in this market, as well as across all television genres and markets in India, period!

    The Tamil market had four channels from three networks in the first four positions for all the first eight weeks of 2017. The Sun Network’s Sun TV and KTV, Zeel’s Zee Tamil and Star India’s Star Vijay.

    In the Tamil market, Sun TV found the first place eight times out of eight with CWI of 85,46,618 (000s) Sums. During the eight weeks under consideration in this paper, its KTV channel was number 2 most watched channel for 7 weeks with CWI of 20,47,381 (000s) Sums. In week 3, the number three Tamil player – Zee Tamil had second place.

    Zee Tamil was the third most watched channel in the Tamil space for seven of the eight weeks with CWI of 18,56,448 (000s)Sums, except as mentioned above – it was at number two position in week 3 of 2017.

    Star Vijay was the fourth most watched channel in the Tamil language TV space with CWI of 16,47,623 (000s)Sums during all the first 8 weeks of 2017.

    Polimer’sPolimer TV was the fifth most watched Tamil language TV space with a frequency of 4 and CWI of 3,25,149 (000s)Sums, while its Polimer News was the seventh most watched Tamil language TV space with a frequency of 2 and CWI of 1,92,213 (000s) Sums in weeks 1 to 8 of 2017.

    The sixth most watched Tamil channel during weeks 1 to 8 was Jaya TV with a frequency of 2 and Combined Total Impressions of 2,40,799 (000s) Sums.

    Tamil Nadu/ Puducherry (Tamil) market top programmes

    Eight of the Sun TV’s programmes and two film telecasts grabbed all the five top spots during all the first eight weeks of 2017. The eight top programs in the Tamil TV space that had a combined frequency of 37 out of a possible 40 have been listed below:

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    The other three slots were taken by three films broadcast by Sun TV on Sunday in weeks 1, 3 and 5 of 2017. DeivaMagal had the highest primetime viewership during all the first eight weeks of 2017.

    AP/ Telangana (Telugu)market top channels

    The Telugu market also was dominated by the Sun Network’s channels. The two channels of the network had a frequency of 8 each in the top 5 channels list for the Telugu market and the Sun Network had CWI of 52,80,885 (000s) Sums. Its Gemini TV was the most watched channel during all the weeks under consideration in this paper.

    Gemini TV had a frequency of 8 in the top 5 channels list with CW
    I of 40,16,489 (000s) Sums. Zee Telugu was the second most watched channel during these first eight weeks of 2017 with a frequency of 8 and CWI of 3384804 (000s) Sums.

    Network 18’s ETV Telugu was the third most watched channel in weeks 1 to 8 of 2017, also with a frequency of 8 in the top 5 channels lists for the Telugu market and CWI of 33,65,528 (000s) Sums. Star India’s Maa TV/Star Maa was the fourth most watched channel in the AP/ Telangana market with a frequency of 8 and CWI of 32,75,864 (000s) Impressions.

    The fifth most watched Telugu channel during weeks 1 to 8 of 2017 was the Sun Network’s Gemini Movies with a frequency of 8 and CWI of 13,12,922 (000s) Sums.
    AP/ Telangana (Telugu)market top programmes

    KumkumaPuvvu, (means Saffron) the Telugu edition of the 785 episode Malayalam soap opera Kumkumapoovu on Star India’s Maa TV/ Star Maa was the most watched primetime programme during weeks 1 to 8 of 2017. The programme had a frequency of 8 in the top 5 programmes list during the period under consideration in the paper with CWI of 52,561 (000s) Sums. Though KumkumaPuvvuwas ranked first in terms of Weekly Impressions only during weeks 1, 2, 5 and 8 of 2017, the sum of its weekly impressions for weeks 1 to 8 was more than any other programme in this space.

    Of the possible 40 slots in five weeks, 37 were shared by Television Programmes, while the remaining three slots were shared by movies – one aired by the Star Network and two aired by Gemini TV.

    Please refer to the figure below for the top nine Telugu programs during weeks 1 to 8 of 2017.

    public://88888888888888888888888.jpg

    Zee Telugu’s story of two strong willed women – MuddaMandaram was the second most watched Telugu programme in the first eight weeks of 2017 with CWI of 51,560 (000s) Sums and a frequency of 8 in the top 5 Telugu programmes.

    Karnataka (Kannada) market top channels

    Five Kannada channels were in the top 5 Kannada channels list during the first 8 weeks of 2017. The channels ranks remained unchanged during all the first eight weeks of 2017. The frequency of each channel was 8. Network 18’s Colors Kannada was ranked number one with CWI of 25,51,012 (000s) Sums, followed by Zeel’s Zee Kannada with 18,05,913 (000s) Sums.

    Star India’s Star Suvarna with 15,30,643 (000s) Sums was the third most watched Kannada channel in weeks 1 to 8 of 2017.

    Two of the Sun Network’s channels – Udaya Movies and Udaya TV were ranked fourth and fifth with CWI of 12,05,222 (000s) Sums and 9,36,342 (000s) Sums respectively. If one were to combine the viewership of these two channels, then the Sun Network would be the second most watched Kannada television network during the first eight weeks of 2017 with CWI of 21, 41,564 (000s) Sums.
    Karnataka (Kannada) market top programmes

    Colors Kannada’s daily soap PuttaGowriMaduve that chronicles the journey of child bride from the brink of childhood to womanhood was the most watched Kannada programme during the first 8 weeks of 2017. The programme was ranked first during all the first eight weeks of 2017 with CWI of 53,098 (000s) Sums.

    Also from the Colors Kannada stable, Lakshmi Baaramma was the second most watch Kannada programme in weeks 1 to 8 of 2017 with CWI and a frequency of 8 in the top 5 Kannada programmes list. Please refer to the figure below for the top Kannada Programs in weeks 1 to 8.

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    Of the possible 40 top 5 program lists during weeks 1 to 8 of 2017, 38 were shared by television programmes, while two were shared by films.

    Kerala (Malayalam) market top channels

    Star India’s Asianet ruled the Malayalam television space during the first eight weeks of 2017. The channel was ranked first in terms of Weekly Impressions during all the eight weeks. It has CWI of 26,25,543 (000s) Sums. MalayalaManorama’s GEC MazhavilManorama also found itself in the top 5 channels list eight times with CWI of 6,81,232 (000s) Sums.

    The Sun Networks Malayalam channel Surya TV also had a frequency of 8 and was the third most watched Malayalam channel with CWI of 6,60,045 (000s) Sums. Flowers TV came in fourth with frequency of 8 and CWI of 5,77,569 (000s) Sums.

    Star India’s Asianet Movies was fifth with a frequency of 5 and CWI of 3,31,158 (000s) Sums. The Sun Network’s second Malayalam channel – Kiran TV found itself in the top 5 channels list thrice during the first eight weeks of 2015 with CWI of 1,99,296 (000s) Sums.

    Kerala (Malayalam) market top programmes

    In the case of top 5 programmes for a week, it was Aisanet programmes that were amongst the top 5 ranks during all the first 8 weeks of2017. Parasparam, the daily family soap that completed 1070 episodes in end January 2017 was the most watched Malayalam programme during the first eight weeks of the year with a frequency of 8 and CWI of 50,100 (000s) Sums. Parasparamwas the most watched programme for three of the eight weeks of 2016 and the second most watched program for five of the eight weeks of the year.

    Chandanamazha, a series about the trials and tribulations of two sisters who marry into the same family was the second most watched Malayalam programme during the first eight weeks of 2017 with CWI of 49,972 (000s) Sums. Please refer to the figure below for the list of the Top Malayalam programs in weeks 1 to 8 of 2017.

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    Of the forty possible slots among the top five primetime programmes per week during the eight weeks under consideration in this paper, four were one off awards, while 36 spots were held by the channels regular programmes.

  • Factual infotainment genre observes hike in viewership

    MUMBAI: The factual entertainment genre has witnessed some action in the past week. After the launch of Sony BBC Earth, media observers believe that the genre is all set to grow. According to the week 9 ratings data of Broadcast Audience Research Council (BARC) India, players in the infotainment genre observed substantial increase in its ratings except Nat Geo Wild. The genre continued to be led by History TV18.

    Colors Infinity made a comeback in the Top 5 English Entertainment genre channels list making way for the exit of FX. Comedy Central emerged as the leader in this week’s data. The other players observed hike in the viewership this week. Zee Café dominated the genre.

    In the English Movies space, Movies Now 2 entered in the Top 5 bracket leading to the exit of Zee Studio. Players in the space witnessed mixed ratings this week.

    Living Foodz continued to dominate the Lifestyle space, with other channels observing mixed ratings this week.

    English Entertainment

    Comedy Central replaced Zee Café this week with 358 Impressions (‘000s). Zee Café came second with 262 Impressions (‘000s). Star World came down to the third position with 198 Impressions (‘000s). Colors Infinity SD returned on the fourth place with 194 Impressions (‘000s). AXN continued at the fifth rank with 149 Impressions (‘000s).

    English Movies

    Star Movies with an increase in ratings continued to dominate the genre this week with 3001 Impressions (‘000s) compared to 2639 Impressions (‘000s) last week. Sony Pix climbed up the ladder, grabbing the second spot with 2952 Impressions (‘000s). Movies Now with 2477 Impressions (‘000s) took the third position followed by HBO at the fourth position with 1757 Impressions (‘000s). Movies Now 2 took the fifth place with 1354 Impressions (‘000s).

    Infotainment

    History TV18 with a hike in its ratings sustained the number one position with 5695 Impressions (‘000s) as compared to 5567 Impressions (‘000s) last week. Discovery Channel continued at the second spot with 4986 Impressions (‘000s). National Geographic Channel was at the third place with 3202 Impressions (‘000s). Animal Planet stood at the fourth position with 2928 Impressions (‘000s) while, Nat Geo Wild was at the fifth place with 2319 Impressions (‘000s).

    Lifestyle

    Living Foodz sustained its number one position with increase in its ratings from 1383 Impressions (‘000s) in week 8 to 2020 Impressions (‘000s). Fox Life stood at the second berth with 1221 Impressions (‘000s) followed by Food Food with 842 Impressions (‘000s). FYI TV18 with 701 Impressions (‘000s) and TLC with 631 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • BARC: English & Hindi News genres show decline in ratings

    MUMBAI: Perhaps the approach of the end of the state elections had something to do with it, but English News channels witnessed a decrease in ratings except for CNN-News18. The genre was dominated by Times Now. In the English Business News space, players observed a substantial increase in its viewership except BTVi.

    Even as the Hindi news channels also saw a downslide, Aaj Tak continued to lead and the genre saw the entry of India News in the top 5 channels list while News Nation dropped out.

    According to week 9 of Broadcast Audience Research Council (BARC), the exit of News Nation made way for the entry of News18 India in the Hindi News Urban genre. The players witnessed a decrease in the ratings. In the Hindi News Urban space, players witnessed mixed ratings.

    Players in the Hindi Business News space witnessed a substantial increase in their viewership this week.

    English News

    Times Now with a decrease in its ratings continued to dominate the genre with 727 Impressions (000s) this week as against 798 Impressions (000s) last week. CNN News18 came to the second slot with 435 Impressions (000s) while India Today Television took the third position with 346 Impressions (000s). NDTV 24×7 with 297 Impressions (000s) and BBC World News with 149 Impressions (000s) took the fourth and fifth position respectively.

    English Business News

    CNBC TV18 dominated the genre with 567 Impressions (000s) followed by ET Now with 356 Impressions (000s). NDTV Profit and NDTV Prime were at the third position with 102 Impressions (000s). CNBC TV 18 Prime HD was on the fourth spot with 60 Impressions (000s). BTVi took the fifth place with 36 Impressions (000s).

    Hindi News

    Aaj Tak with decreased ratings continued at its number one position with 116367 Impressions (000s) as compared to 126940 Impressions (000s) in week 8. India TV continued at the second position with 98145 Impressions (000s). ABP News took the third position with 89799 Impressions (000s) followed by Zee News at the fourth position with 87876 Impressions (000s). India News took the fifth position with 71991 Impressions (000s).

    Hindi News Rural

    Aaj Tak with a decrease in ratings dominated the rural market with 56616 Impressions (000s) as compared to 60016 Impressions (000s) last week. ABP News was at the second place with 44089 Impressions (000s). India TV grabbed the third position with 43423 Impressions (000s). India News took the fourth place with 39675 Impressions (000s) followed by Zee News with 37757 Impressions (000s) at the fifth position.

    Hindi News Urban

    Aaj Tak with decrease in ratings continued at the number one spot in the urban market with 59751 Impressions (000s). India TV was at the second position with 54721 Impressions (000s). Zee News took the third position with 50119 Impressions (000s) followed by ABP News at the fourth position with 45710 Impressions (000s). News18 India took the fifth position with 35888 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued to dominate the genre with increase in ratings from 1787 Impressions (000s) last week to 2052 Impressions (000s) this week. The second spot was taken by Zee Business with 1262 Impressions (000s).

  • Digital measurement: Star leads the way, partners Zapr

    MUMBAI: Even as India’s only television rating body BARC India plans to get into digital measurement arena, Star India has made a major splash and taken a strategic minority stake in Zapr Media Labs, one of the largest media intelligence repositories and cross-device targeting platform which enables brands and media-owners to identify their offline media audience and re-target them on mobile and web.

    BARC India’s intent, through its planned foray into digital measurement, is to measure total unduplicated audience across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel. BARC had planned to provide a TV+ Digital viewership measurement service across the globe covering over 50 per cent of media spends between TV and digital. BARC was said to be in talks with an Israeli media technology company to customise for it tools for measurement, which is likely to be rolled out in phases from sometime in 2017 or early 2018.

    However, in what seems to be a march ahead of BARC India, Hotstar, one of India’s leading OTT platforms, and Zapr today announced a strategic partnership to drive the next wave of mobile audience analytics in India. The partnership is accompanied by a minority investment into Zapr from Star.

    For Hotstar, the partnership signals a clear intent to evolve from a media startup to a full-fledged technology and analytics company that shapes the next wave of mobile usage and advertising in India. With more than 60 million users in the month of January and a sharp uptick in user growth in the last few months, the platform already boasts of some of the highest daily engagement amongst its followers.

    In what is certain to be an exciting development for advertisers and agencies, the two companies will work together to create a deep understanding of mobile audiences that can be leveraged by brands to create personalized communication and offers. The two will collaborate to create deep audience segmentation and razor sharp targeting as a trail-blazing move for the mobile advertising ecosystem

    Zapr Media co-founder and CEO Sandipan Mondal informed www.indiantelevision.com, “Our partnership with Hotstar and Star reinforces the great response we’ve received from our industry partners, and we look forward to continuing to grow our relationship with the media and advertising industry.”

    Mondal added, “At Zapr Media Labs, we’re focused on building one of the world’s largest media consumption repositories and audience targeting platforms. Over the past few years, we’ve been working very closely with our partners across brands, agencies and broadcasters on deeper audience segmentation, sharper targeting and richer insights.”

    While access to the Internet has been exploding in India in the last few years, especially on the mobile screen, mobile marketing has been constrained till date by the lack of availability of platforms that marry deep user engagement and audience segmentation. While many brands have deployed significant amounts of money on mobile in the last few years, especially through banner and in stream display ads, marketers have been frustrated by the lack of brand building vehicles online that allow them to leverage deep audience analytics. In what is clearly a trail blazing move for digital marketing, the partnership could herald the emergence of more robust audience analytics and better accountability for results in the mobile marketing world.

    Hotstar CEO Ajit Mohan said, “In the transition from the broadcast world to the digital world, advertisers got a data bonanza but in the process had to give up the ability to engage consumers who are actually paying attention to what they are saying. Hotstar has the opportunity to build the world’s first platform on digital where consumers are engaged and immersed while at the same time delivering deep audience understanding that allows brands to talk to individuals rather than segments. We believe that we have a shot at creating the world’s premier truly personalised advertising service, which benefits both brands and consumers.”

    Mondal added, “We look forward to accelerating the pace of our research & development, growing our product portfolio and building a deeper and long lasting relationship with the larger media and advertising industry.”

    Zapr’s proprietary technology platform analyzes television viewership across 600+ channels in India providing targeted digital analytics and insight into offline consumption behaviour. Zapr has built an analytics platform that combines this proprietary understanding with enriched data that allows advertisers to use it for sharper audience targeting and analysis.

    The announcement is a big step in the direction of becoming the premier personalised advertising service.

  • English news channels witness increased ratings, Times Now, CNBC TV 18 lead respective genres

    MUMBAI: Channels in both, English News and English Business News, genres saw a hike in their ratings this week. While Times Now continued to be the undisputed leader in the English News space, CNBC TV18 dominated the English Business News genre.

    Led by Aaj Tak, the Hindi News genre saw the entry of News Nation in the top 5 channels list while News18 India dropped out of Top 5 this week. The players witnessed mixed ratings.

    News24 too exited the Top 5 list in this week’s data making way for the entry of Zee News in the Hindi News Rural genre. In the Hindi News Urban space, News Nation made a comeback in Top 5, leading to the departure of News18 India.

    According to week 8 of Broadcast Association Research Council (BARC), players in the Hindi Business News space witnessed a substantial increase in their viewership this week.

    English News

    Times Now with a substantial increase in its ratings continued to dominate the genre with 798 Impressions (000s) as to 580 Impressions (000s) last week. India Today Television was at the second slot with 498 Impressions (000s) while CNN News18 was at the third position with 404 Impressions. NDTV 24×7 with 376 Impressions (000s) and BBC World News with 184 Impressions (000s) took the fourth and fifth position, respectively.

    English Business News

    CNBC TV18 was at the number one position with 530 Impressions (000s) followed by ET Now with 255 Impressions (000s). NDTV Profit and NDTV Prime was at the third position with 73 Impressions (000s). BTVi was on the fourth spot with 46 Impressions (000s). CNBC TV 18 Prime HD sustained at the fifth place with 16 Impressions (000s).

    Hindi News

    Aaj Tak with increased ratings continued at its number one position with 126940 Impressions (000s). India TV was at the second position with 101439 Impressions (000s). ABP News took the third position with 93517 Impressions (000s) followed by Zee News at the fourth position with 90197 Impressions (000s). News Nation took the fifth position with 72748 Impressions (000s).

    Hindi News Rural

    Aaj Tak with an increase in ratings dominated the rural market with 60016 Impressions (000s) as compared to 53891 Impressions (000s) last week. India TV sustained at the second place with 44481 Impressions (000s). ABP News grabbed the third position with 43232 Impressions (000s). India News took the fourth place with 39678 Impressions (000s) followed by Zee News with 37586 Impressions (000s) at the fifth position.

    Hindi News Urban

    Aaj Tak with increase in ratings was at the number one spot in the urban market with 66923 Impressions (000s). India TV was at the second position with 56958 Impressions (000s). Zee News took the third position with 52611 Impressions (000s) followed by ABP News at the fourth position with 50284 Impressions (000s). News Nation took the fifth position with 39704 Impressions (000s).

    Hindi Business News

    CNBC Awaaz continued to dominate the genre with increase in ratings from 1409 Impressions (000s) last week to 1787 Impressions (000s) this week. The second spot was taken by Zee Business with 1204 Impressions (000s).

     

     

  • Star Plus & Rishtey retain respective market leadership

    MUMBAI: In week 8, Star Plus continued to dominate the Urban+Rural and Urban market with a  leadership position whereas Rishtey too maintained its top position. Colors maintained its second spot this week. Apart from top channels, Sony’s free to air (FTA) channel Sony Pal has gained the positive ratings across markets.  

    Hindi GEC

    Star Plus led the genre with an increase in number with 712076 Impressions (000s) against  657742 Impressions (000s) followed by Colors with 640525 Impressions (000s) on second slot and Rishtey on third with 537507 Impressions (000s).

    In week 8 Sony Pal climbed up at number four with 523334 Impressions (000s) and Zee TV stood at five with 508260 Impressions (000s).

    Zee Anmol stepped down at number six with 504534 Impressions (000s) followed by Sony Entertainment Television grabbed seven spot with 467421 Impressions (000s).

     Star Utsav, Sab TV and Life OK ranked on the eighth, ninth and tenth positions with 448900 Impressions (000s), 390487 Impressions (000s) and 390466 Impressions (000s), respectively.

    Hindi GEC Rural

    Rishtey and Zee Anmol respectively bagged the first and second positions in this category with 409571 Impressions (000s) and 400799 Impressions (000s) followed by Sony Pal  on third slot with 373988 Impressions (000s).

    Star Utsav stood on number four with 342382 Impressions (000s) and Star Plus bagged fifth position with 235398 Impressions (000s).

    Zee TV and Colors  grabbed sixth and seventh spot with 227197 Impressions (000s) and 211405 Impressions (000s), respectively.

    Life OK, Sony Entertainment Television and Big Magic garnered eighth, ninth and tenth spot with 154190 Impressions (000s), 142834 Impressions (000s) and 129779 Impressions (000s), respectively.

    Hindi GEC Urban

    In this category, Star Plus led the chart with 476677 Impressions (000s) followed by Colors on second position with 429120 Impressions (000s).

    Sony Entertainment has maintained its position at third slot with 324587 Impressions (000s) followed by Zee TV on number four with 281062 Impressions (000s) and Sab TV on fifth with 269453 Impressions (000s).

    Life OK stood on number six with 236276 Impressions (000s). Sony Pa, &TVl and Rishtey bagged seventh, eighth and ninth slot with 149345 Impressions (000s), 135671 Impressions (000s) and 127935 Impressions (000s), respectively.

    Star Utsav grabbed tenth spot with week and registered 106518 Impressions (000s). 

  • TV viewership jumps by a whopping 18%: BARC India

    MUMBAI: BARC India has released its weekly viewership data on the basis of a revised Universe Estimate (UE), which is based on the results of Broadcast India Survey – the largest-ever research study undertaken to ascertain TV universe & television viewing habits in India.

    With this, BARC India has updated and aligned its TV universe with ground-level changes in demographics, TV ownership and connection type, language preference and changes in NCCS profiles etc.

    Fieldwork for the Broadcast India Survey was carried out over November 2015 to Feb 2016, and covered 3,00,000 homes across 590 Districts comprising of about 4300 Towns/Villages. All 1 Lakh+ towns were covered, while towns below 1 Lakh were selected by a Probability Proportional to Size (PPS) method.

    With the new UE, Week 8 has seen a significant increase of 18Per cent in Total TV viewership in the country. Total TV impressions have grown from 22.7 billion in week 7 to 26.7 billion impressions in week 8.

    “BI 2016 is one of the biggest survey’s done in the country so far. The TV universe in India is ever growing and changing and so is the profile and choice of a TV viewer. The last survey done was in 2013 and the last Census was in 2011. The consumer and viewer landscape is changing rapidly – with electrification, prosperity, changing modes of signal and digitisation. We wanted to reflect this change in viewership numbers and hence conducted our own Establishment Survey. This will help our subscribers and the eco system align their strategies for better targeting. The new reality is TV viewership is rapidly growing and how,” said BARC India CEO Partho Dasgupta.

    The study also highlights the fact that TV HHs have grown faster in NCCS B and C, thus increasing the share of the middle class. While NCCS A has dropped from 22 per cent to 21 per cent , NCCS B and C have gone up from 24 per cent to 27 Per cent and 31 Per cent to 32 Per cent respectively. NCCS D/E on the other hand has de-grown from 23 per cent to 20 per cent . These trends are in line with fragmentation of family sizes (leading to lower average family sizes) and rising economic growth and rising prosperity. It also shows that India has more nuclear families without elders than ever before, and it is also the dominant family group among TV owning homes. While composition of joint families in the universe has come down from 26 per cent to 22 per cent, nuclear families with elders has grown from 53 per cent to 58 per cent .

    Some key changes have been seen in the BI study like electrification, migration, digitisation, rise in smaller and nuclear family culture, increase in middle class, inclusion of rural markets and single TV households which has an impact on TV viewership behaviour.

    BI-2016, the report based on the survey, contains not just an updated count and composition of TV homes across urban and rural India, but also offers data and insights that would be of immense value to marketers and advertisers. It contains granular data and information on media consumption habits of Indians, as well as select durable ownership and packaged goods purchase profiles. It is an updated database of Indian consumer behaviour.