Category: Viewership

Indian English news channels boycott BARC’s viewership monitoring

MUMBAI: In a coordinated move, the English TV channel news members of the News Broadcasters Association (NBA) have decided to pull out of Indian viewership ratings monitor Broadcast Audience Research Council (BARC). As of 7 pm today – India Today, Times Now, News X, CNN News19, and NDTV 24×7 – have stopped inserting the BARC water mark in their TV signals from their studios.

This follows BARC CEO Partho Dasgupta’s decision to publish Republic TV’s viewership data today despite the NBA urging it to refrain from doing so on account of the members’ belief that it had allegedly resorted to massive multi LCN placement of the channel on various MSOs/DPOs and cable TV networks nationally.

The latest viewership data showed that Republic TV had gone on to capture more than 52 per cent of the viewership.

The five channels have stated that they have written to BARC in the past about the alleged abuse and tampering of its monitoring methodology and have received a standard response which has been almost indifference to their concerns. And the snub by the ratings agency this morning was the last straw, hence they decided to pull out of the watermarking.

Sources state that the five channels would like an assurance from BARC that it will only report the data after Republic TV stops allegedly messing around by placing itself in multiple genres and LCNs.

Additionally, they would like an assurance from the Telecom Regulatory Authority of India (TRAI) that the MSOs and DPOs have totally cleaned up their acts and placed Republic TV only in one genre and LCN.

As the five will not be part of the monitoring from BARC, its next week’s report could end up showing that Republic TV has maximum viewership of the Indian English news genre with international news channels such as BBC, CNN and Al jazeera also picking up. (Updated on 19 May 2017 at 3 pm)

Indiantelevision.com placed a call to the BARC spokesperson but received no response at the time of writing.

Questions that arise from this fracas around the ratings and the news channels boycott: How long will this faceoff continue? Will BARC blink first? What currency will advertisers use to decide on which shows and channels to advertise on in the English news genres? Why does it seem like déjà vu? Did the industry err by backing BARC and pulling the shutters down on TAM’s viewership ratings? Will the TRAI or MIB now step in to ensure that some sanity comes into the news channel business (many dread this)? Or will BARC step back and heed the request of the members of the NBA?

May 18, 2017
Has IPL 10 increased TV viewership? Has it eaten into channels’ ratings?

BENGALURU: Has the tenth edition of the T20 cricket bonanza Indian Premier League (IPL 10) increased television viewership in India? Here below is a preliminary statistical analysis of Broadcast Audience Research Council of India (BARC) for Top 10 Channels *Across Genre: All India (U+R) : 2+ Individuals for weeks 1 to 18 of 2017 supported by other BARC data and inputs. BARC week 1 to 18 means the period between Saturday, 31 December 2016 and Friday 5 May 2017.

BCCI’s official full list of IPL broadcasting TV and digital streaming channels in various countries says that Sony Pictures Network (SPN) channels Sony SIX, Sony SIX HD (Both commentry in English), Sony Max, Sony Max HD (Both commentary in Hindi), Sony ESPN (Commentary in Tamil, Telugu, Bengali, Hindi) will broadcast the event into India. Live streaming in India will be on Hotstar. Has the sport eaten into viewership of existing channels- well the answer could be a yes and a no, depending upon the way one looks at it.Read on to know more…

It may be noted that BARC data of 30 different genres/languages/markets across differing NCCS, plus data of the top 10 channelsacross genres plus top 10 advertisers and brands across genres is available for public access. This paper uses the data for Top 10 channels across genres a yardstick, and BARC data for Top 10 Hindi GEC channelsHSM (U+R) :NCCS All : 2+ Individuals; BARC Data for Top 5 Tamil channels Tamil Nadu/ Puducherry (U+R) markets : NCCS All : 2+ Individuals; BARC data for Top 10 Telugu channels AP/ Telangana (U+R) markets : NCCS All : 2+ Individuals to support some of its findings. This paper is limited to that extent, which must be borne in mind.

IPL 10 has increased television viewership in India?

IPL 10 commenced in week 14 of 2017.Using BARC’s weekly data for the top 10 television channels across genres, the simple average of weekly impressions (18 week average CWI) of all the top 10 channels per week during the first 18 weeks of 2017 (18 week average CWI) works out to 62,28,061.111 (000s) Sums. The 13 week average CWI for the top 10 television channels across genres was 60,08,108.385(000s) Sums. CWI could indicate the sum of the weekly impressions of all the channels of a genre for the indicated week or the sum of weekly impressions of a channel in a genre spanning the period under consideration. The most commonly referred periods in this paper are 18 and 13 weeks.

In week 14 of 2017 Sony Max entered the list at second rank and then climbed to rank 1 in weeks 15, 16, 17 and 18. Sony Six entered the list in week 15 with Weekly Impressions of 4,58,933 (000s) Sums at tenth rank.Sony Six was not present in the top 10 channels across genres lists during earlier or in weeks 16, 17 and 18 of 2017.

In week 14, CWI of the top 10 channels across genre dipped as compared to week 17 and then climbed to the highest ever in 2017 until now (week 18), only to dip in week 16,and the dip even further in weeks 17 and 18.

BARCIndia is the official Twitter handle of BARC India. In a series of tweets under #SeasonalSwing, BARC has mentioned some performances for week 18 of 2017. In one tweet, BARC has said “Viewership during prime time gets affected due to summer heat. Similar #SeasonalSwingseen in 2016 as well’. An animation in the same tweet says that “AS MERCURY RISES, PRIMETIME VIEWING DIPS, INDICATING #SEASONALSWING OF TV VIEWERSHIP”. BARC has further tweeted that ‘TV viewership in week 18 was 26.1 billion impressions under #SesonalSwing.” In a series of other tweets under this hashtag, BARC has revealed performances of somechannels/programmes in week 18.

Please refer to the figure below:

The 13 week average CWI the top 10 channels across genre was 60,08,108.385 (000s) Sums, signifying a growth in viewership of 3.66 percent for the average of CWI of 18 weeks (62,28,061.111 (000s) Sums). This rise seems to indicate that IPL 10 did increase TV viewership despite the summer heat. Was it also something else? The summer holidays for a large number of educational institutions in the country resulting in people spending more time watching television? Is the growth because of more riveting content on television? Or …?

As mentioned above, in week 15 of 2017, CWI was the highest ever during the 18 weeks at 72,25,717 (000s) Sums or 16.02 percent more than the average CWI over 18 weeks and 20.27 percent more than the average CWI over 13 weeks. Post the commencement of IPL 10, week 18 has shown the lowest positive deviation from both the averages at 5.87 percent and 9.75 percent (from the average CWI over 18 and 13 weeks respectively).

Please refer to the figure below:

Has IPL10 eaten into channels viewership?

Five channels were present in the weekly top 10 channels across genres list during all the 18 weeks of 2017. In descending order of CWI of 18 weeks, they are – The Sun Networks flagship Tamil GEC – Sun TV; Star India’s flagship Hindi GEC –Star Plus; Network 18 (or Viacom 18 if you will) flagship Hindi GEC Colors; The Sun Network’s Telugu GEC Gemini TV and Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV.

Going by the differences in the 18 week average CWI andthe 13 week average CWI of each channel,the first three – Sun TV, Star Plus and Colors seemed to have lost ratings, while the latter two seemed to have gained ratings.Was it because of summer heat, more riveting content on other channels?Was it because of the IPL or something else?

Please refer to the graph below. Using BARC data for top 10 channels across genres, Sun TV’s average CWI during the first 18 and 13 weeks of 2017 was 11,49.943.111 (000s) Sums and 11,55,543.615 (000s) Sums respectively (a drop of 0.48 percent). Since the latter figure is higher than the former, quite obviously, the channel has lost ratings during the course of the IPL which commenced in mid-week 14.

The graph–Sun TV-Deviation from 13 week average CWI below also confirms this – in weeks 16, 17 and 18, Sun TV’s ratings dropped by a fair percentage from its 13 week average CWI. On looking at BARC data for the top 5 channels in the Tamil Nadu/ Puducherry (U+R) markets: NCCSAll : 2+ Individuals spanning the first 18 weeks of 2017, Sun TV’s 18 week average CWI fell as compared to its 13 week average CWI.

However, it may be noted that BARC data for the top 5 channels in the Tamil Nadu/ Puducherry (U+R) markets indicates that overall viewership of the market grew by 0.62 percent vis-à-vis average ratings of the first 18 weeks and first 13 weeks of 2017, as compared to a decline of 0.59 percent in the case of Sun TV during the same period.

Star Plus 18 week average CWI and 13 week average CWI based on BARCdata for Top 10 channels across genres for the first 18 weeks of 2017 was 7,40,324.2222 (000s) Sums and 7,49,671.6154 (000s) Sums respectively. These numbers indicate adrop of 1.25 percent in average ratings. Please refer to the graph below which shows how Star Plus ratings have fallen after week 14 of 2017. BARC’s data for HSM (U+R): NCCSAll : 2+ Individuals – Top 10 Hindi GEC channels also reflect Star Plus’s drop in ratings – the channel saw a 1.28 percent slump between its 18 weekaverage CWI and its13 week average CWI.

Colorssaw a 2.92 percentdrop between its 18 week average CWI (6,47,851(000s) Sums) and13 weeks average CWI (6,67,356.0769 (000s) Sums). The graph below also indicates this drop starting from week 14 to week 18. BARC’s data for HSM (U+R): NCCSAll : 2+ Individuals – Top 10 Hindi GEC channels reflectsColorsdrop of 3 percent in ratings between the 18 weeks average CWI and 13 weeks average CWI.

The Sun Network’s Telugu GEC Gemini witnessed an increase of 0.96 percent in 18 week average ratings (5,68,443.1667(000s) Sums) as compared to 13 week average ratings (5,63,051.3846 (000s) Sums) based on BARC data for top 10 channels across genre. Though the channel did witness small drops in weeks 15, 17 and 18, the fall was more than cushioned by the rise in week 16 as indicated in the graph figure below.

BARC data for the top five Telugu channels – AP/ Telangana (U+R) :NCCS All : 2+ Individuals also confirms an increase of 1.09 percent for Gemini TV between the average CWI for the first 18 weeks and first 13 weeks of 2017. Overall, Telugu viewership of the top 10 Telugu channels based on the difference between the 18 week average CWI and the 13 week average CWI has dipped by 0.38 percent between weeks 13 and 18 of 2017.

Zee TV saw a growth of 1.55 percent in 18 week average CWI (5,23,273.8889 (000s) Sums) as compared to 13 week average CWI(5,15,281.6154 (000s) Sums) based on BARC data for top 10 channels across genre for weeks 1 to 18 of 2017. The graphbelow indicates that Zee TV ratings after week 9 have been more than its13 week average. This was further confirmed by BARCs’ HSM (U+R) : NCCS All : 2+ Individuals – Top 10 Hindi GEC channels data, which showed that Zee TV’s 18 week average CWI increased by 1.55 percent from its 13 week average CWI.

Overall, the Hindi GEC HSM (U+R) :NCCS All: 2+ Individuals genre saw a growth of 0.47 percent between the 18 week average CWI (47,78,337.889 (000s) Sums) and the 13 week average CWI (47,55,968.385 (000s) Sums).

Please refer to the graph below.

So has IPL grown TV viewership and has it eaten into other channels ratings?

Preliminary and basic statistical analysis of limited BARC data seems to indicate that IPL 10 has grown the viewership. Probably yes. Have GEC’s lost eyeballs because of the sporting event? Maybe it has. Data for three more weeks (weeks 19, 20 and 21) until the end of IPL 10 on Sunday, 21 May 2017 will give better insights on how and how much for both the queries. The jury is still waiting for more inputs.

May 17, 2017
How English News channels have fared so far

BENGALURU: Amongst the twenty or so channels (about 10 domestic, rest international) that beam English News into India, Times Now lead the genre by far during for the first 18 weeks of 2017 (or a little more than two thirds of calendar year 2017) according to Broadcast Research Council of India (BARC) data. This paper is based on BARCData for Top 5 English News channels weekly lists for weeks 1 to 18 of 2017: All India (U+R) : NCCS AB : Males 22+ Individuals. BARC weeks 1 to 18 cover the period from Saturday, 31 December 2016 to Friday, 5 May 2017.

Combined weekly impressions (CWI) means the sum of all the weekly impressions of channel of all the weeks under consideration. It may be noted that the CWI of other channels that have not made it to top five English News channels list during the weeks under consideration could be higher, but have not been considered in this paper.

Of the six channels that made it to BARC’s top 5 lists in terms of weekly impressions,four were present in the lists during all the first 18 weeks of 2017. One channel – BBC World News made it to the top 5 English News channels list for 16 of the first eighteen weeks of 2017, while News X made it to the top 5 lists twice (weeks 11 and 12) during the first 18 weeks of 2017.

Times Now was ranked first during all the first 18 weeks of 2017 in terms of the combined sum of BARC’s weekly impressions in sums of thousands – (000s) Sums during all the first 18 weeks of 2017. Times Now had CWI of 13,412 (000s) Sums during the period under consideration. Trailing behind at second place was India Today Television at second placewith CWI of 6,687(000s) Sums. India Today Television was ranked second during 12 of the eighteen weeks of 2017 and third during the rest of the six weeks.

India Today Television was followed by CNN News 18 with 5,940 (000s) Sums. CNN News 18 was ranked second for 2 weeks, third for seven weeks and fourth for nine of the first 18 weeks of 2017. Close on the heels of the Network 18 groups flagship news channel was NTDV 24X7 with CWI of 5,706 (000s) Sums at fourth place. NDTV 24 X 7 was ranked second for four weeks, third for five weeks, fourth for eight weeks and fifth for one week during the first 18 weeks 0f 2017.

Please refer to the figure below for weekly data for the six English News channels considered in this paper.All the top four channels scored their highest ratings of year 2017 until week 18 during week 11 of 2017.The simple average of the combined weekly impressions of all the top five news channels in BARC’s list works out to 1922.765 including the figures for week 11 of 2017. Excluding week11, the simple average for the combined weekly impressions (000s) Sums of all the top five news channels in BARC’s list works out to 1,706.353 (000s) Sums, or more than 200,000 Sums of impressions lower. The sum of the highest combined weekly impressions of the all the English News channels in the top 5 channels list during weeks 1 to 18 of 2017 was in week 11 at 4,897 (000s) Sums, while the lowest was in week two of 2017 at 1,179 (000s) Sums.

The highest ratings scored by Times Now, the leader of the English News genre, was in week 11 with 2,282 (000s) Sums in week 11and the lowest was 475 (000s) Sums impressions in week 5 of 2017. Excluding data for week 11 of 2017, the simple average of Times Now weekly impressions was 654.706 (000s) Sums during the first 18 weeks of 2017

India Today Television scored the highest rating in week 11 of 805 (000s) Sums impressions (it was ranked third in week 11) and the lowest rating of 225 (000s) Sums impressions in week 2 of 2017 and its simple average of weekly impressions excluding data for week 11 was 346 (000s) Sums during the first 18 weeks of 2017.

CNN News 18 had a score of 1,006 (000s) Sums impressions in week 11 (it was ranked second in week 11). Its lowest score of 175 (000s) was in week one of 2017, and its simple average of weekly impressions was 290.235 (000s) Sums during the first 18 weeks of 2017.

NDTV 24X7 had a score of 656 (000s) Sums impressions in week 11. Its lowest score of 192 (000s) was in week three of 2017, and its simple average of weekly impressions was 297.059 (000s) Sums during the first 18 weeks of 2017.As is obvious, the ratings for week11 were the decider for the third place during weeks 1 to 18 of 2017.

On Saturday, March 11, 2017 (the first day of BARC week 11 – March 11 to Friday 17 March 2017) assembly elections results for Indian five states of the country were announced. On that single day, the top four English News channels ratings exceeded the simple average ratings for an entire week during the first 18 weeks of 2017. Please refer to the figure below.

May 16, 2017
Star World & AXN gain significantly while Comedy Central & Animal Planet slip awfully

MUMBAI: Comedy Central exited and Star World entered the top five English entertainment channels’ list in BARC week 18 viewership ratings even as Zee Cafe continued to dominate the genre.

Players in the infotainment genre saw a mixed rating as Animal Planet slipped two slots but National Geographic Channel and Nat Geo Wild climbed a slot each, whereas, the lifestyle genre observed the entry of TLC this week.

English Entertainment

Zee Cafe secured its number one position with a slight fall in the rating from 371 Impressions (000s) sum last week to 332 Impressions (000s) sum in BARC week 18. FX climbed a slot to the second position with 202 Impressions (000s) sum followed by AXN reaching third from the fifth position with 197 Impressions (000s) sum.

Star World made an entry into the Top 5 with 157 Impressions (000s) sum to the fourth position. Colors Infinity SD dropped to the fifth spot with 119 Impressions (000s) sum as compared to 219 Impressions (000s) sum last week.

Infotainment

History TV 18, with a hike in ratings, ranked at the first place with 4994 Impressions (000s) sum as compared to 4604 Impressions (000s) sum last week followed by Discovery Channel with 4875 Impressions (000s) sum. National Geographic Channel and Nat Geo Wild climbed a spot each at third and fourth positions with 2778 Impressions (000s) sum and 2610 Impressions (000s) sum, respectively.

Animal Planet slipped two slots to the fifth position with 2405 Impressions (000s) sum as compared to 3040 Impressions (000s) sum last week.

Lifestyle

Witnessing a decent increase in the rating, Living Foodz retained its number one position with 2083 Impressions (000s) sum as compared to 1518 Impressions (000s) sum last week. Food Food and FYI TV18 interchanged their positions and came second and third spot this time, respectively, with 836 Impressions (000s) sum and 753 Impressions (000s) sum. Fox Life with 712 Impressions (000s) sum emerged at the fourth position which was followed by TLC, a new entry to Top 5 with 468 Impressions (000s) sum.

May 12, 2017
Rise of Indian sports leagues: South India loves Kabbadi

BENGALURU: Broadcast Audience Research Council of India (BARC), in thelatest edition of its newsletter – THiNKreveals how sports other than cricket have gained popularity amongst television audiences in India. The newsletter has looked at six properties – two major global events in 2016 – RioOlympics and Kabaddi World Cup, inaddition to all Indian origindomestic leagues – Pro KabaddiLeague, Premier Badminton League,Indian Super League (Football), andHockey India League. Using its own data for the periodspanning week 01 to week 52 of 2016: All India; TG: Universe, BARChas attempted to demystify the new entrant on theviewership block – sports propertiesbeyond cricket.

Only live matches have been considered for analysis by BARC.

According to BARC,overall non-cricket properties contributeto 20 percent of the Live matches viewership.Within this, approx. 80 percent of theviewership contribution came from the 6 properties mentioned above.Kabbadi, played in two of the properties, was the most popular sport amongst the six properties considered by BARC, and South Indian markets loved kabbadi and sports. Read on…

Here are some conclusions revealed by the newsletter:

(1) Pro Kabaddi League is the most popular non-cricket propertywithashare of 61 percent,followedby Indian Super League.

(2) Indian Super League, with one of the bestImpressions/Reach ratio, has extremely high stickiness amongs itsviewers.Broadcasterscouldtargetadvertisers lookingfor engagement space.

(3) The popular properties-Pro KabaddiLeague, Kabaddi WorldCup2016 and Indian IndianLeague, haveacontributionshare from Female viewers and lower NCCSviewers.Broadcastercould safely havepopular FMCG brandsin these properties.

(4) Close to 80 percentof the Pro KabaddiLeagueviewershipfrom the telecaston Movie channels,and this share is increasing.

(5) Ad sectors targeting Females&Youthcan look at presenceon Pro KabaddiLeague given its relatively higherviewership baseon the property.

(6) Home matches see aviewership as comparedto theAway Awaymatches in theteam’s Home market. This might help regional advertisers.

The popularity of Kabbadi

Though Pro Kabaddi League was clearly the most popular property followed by Indian Super League, it must be noted that this was in part due to the fact that Pro Kabaddi League has had 2 seasons in 2016, Season 3 in January-February 2016 and Season 4 in June-July 2016. All the other properties have had only one season each.

Please refer to the figure below:

Based on the average viewership for each property, Pro Kabaddi League continued tolead. In addition to that, Kabaddi turned out to be the most popular sport with Kabaddi World Cup2016 overtaking Indian Super League for the second highest viewership spot.Conversely, Rio Olympics 2016 saw a drop in position when it comes to average viewership. Hockey India League had the lowest viewership within all these properties.

Please refer to the figure below:

Here are some colcusions drawn by the author based on BARC India data in its newsletter on which markets contributed to viewership:

Sports, and more so Kabbadi, are loved by audiences from the four Southern markets comprising of 5 states and one union territory- Andhra Pradesh/Telangana Karnataka, Kerala, Tamil Nadu/Pondicherry. They contributed to 50 percent of the viewership of the Pro Kabbadi League, with AP/Telangana contributing a lion’s share of 39 percent (the highest by any market in India) followed by Karnataka with 12 percent, Kerala with 5 percent and Tamil Nadu with 1 percent.

In the case of the Kabbadi World Cup 2016, the viewership share from the south was even higher – 61 percent. AP/Telangana contributed 39 percent (the highest by any market in India)followed by Karnataka with 15 percent, Kerala with 5 percent and Tamil Nadu with 2 percent.

Comparative data for the Indian Super League – the south contributed 39 percent to its viewership with Kerala contributing the largest viewership in the country– 30 percent followed by Tamil Nadu with 7 percent and Karnataka and AP/Telangana contributing 1 percent each. West Bengal contributed the second most viewership across all markets with 28 percent.

The South contributed 31 percent to the viewership of the Rio Olympics 2016 and the Premier Badminton League and 30 percent to the viewership of Hockey League India.

May 12, 2017
Star Plus shares leadership with Sony Pal which saw increase in ratings

MUMBAI: Star Plus retained leadership of Hindi GEC and Hindi GEC Urban market whereas Sony Pal witnessed a hike in ratings and remained the leader in Hindi Rural market. On the other, in Hindi GEC (U+R) Sony Pal maintained its second slot and Colors remained on number three, according to Broadcast Audience Research Council (BARC) all India data of week 18.

Hindi GEC

Star Plus witnessed a fall in ratings but continues to lead the Hindi GEC genre with 632254 Impressions (000s) against 640266 Impressions (000s) followed by Sony Pal on second spot with a hike in ratings and recorded 591324 Impressions (000s) against 577002 Impressions (000s). Colors too saw a downfall in ratings and garnered the third slot with 529712 Impressions (000s) against 554259 (000s) in week 17.

Zee TV bagged the fourth spot with 488762 Impressions (000s) followed by Rishtey on the fifth with 486269 Impressions (000s) and Zee Anmol stood at number six with 440610 Impressions (000s).

Sab TV replaced Star Utsav at number seven with 424986 Impressions (000s) and Star Utsav fell to number eight position with 378777 Impressions (000s).

Life OK and Sony Entertainment Television bagged ninth and tenth spot with 348821 (000s) and 344598 Impressions (000s).

Hindi GEC Rural

Sony Pal continued to remain at the top position with 447480 Impressions (000s) sum followed by Rishtey with 365513 Impressions (000s) sum. Zee Anmol and Star Utsav stood at third and forth position with 341417 Impressions (000s) sum and 374588 Impressions (000s) sum, respectively.

Zee TV bagged the fifth position with 202288 Impressions (000s) sum. Star Plus, Colors and Sab TV respectively grabbed the sixth, seventh and eighth spot with 201683 Impressions (000s) sum, 168315 Impressions (000s) sum and 163215 Impressions (000s) sum.

Big Magic and Life OK interchanged their positions at ninth and tenth with 128210 Impressions (000s) sum and 125495 Impressions (000s) sum, respectively.

Hindi GEC Urban

Star Plus led the chart with 430571 Impressions (000s) sum followed by Colors on the second position with 361397 Impressions (000s) sum.

Zee TV sat pretty at the third slot with 286474 Impressions (000s) sum and Sab TV bagged the fourth spot with 261771 Impressions (000s) sum. Sony Entertainment Television retained its fifth slot with 240272 Impressions (000s) sum.

Life OK, Sony Pal and Rishtey respectively stood on the sixth, seventh and eighth spots with 223325 Impressions (000) sum, 143843 Impressions (000) sum and 120755 Impressions (000) sum.

&TV and Star Utsav interchanged their positions at ninth and tenth level with 116136 Impressions (000s) sum and 104188 Impressions (000s) sum, respectively.

May 11, 2017
ABP slips in three categories, NDTV, Zee, India TV & India News climb a slot each

MUMBAI: Times Now continued to dominate the English news genre though the players in the space witnessed an overall fall in viewership this week. NDTV 24×7 climbed a spot to the third position whereas CNN News 18 fell from the third to the fourth position, according to Broadcast Audience Research Council (BARC) India data.

CNBC TV18, with a slight fall in the ratings, has retained the leadership in English Business news.

Aaj Tak retained its Hindi news dominance in the current week, leading in all three genres, witnessing a slight decline in the ratings. ABP news slipped in all the three genres by two slots.

English News

Times Now with a minor drop in ratings continued to dominate the genre with 645 Impressions (000s) sum this week against 767 Impressions(000s) sum last week followed by India Today with 368 Impressions (000s) sum. NDTV 24×7 climbed to third spot replacing CNN News18 with 290 Impressions (000s) sum. CNN News18 and BBC World News respectively took the fourth and fifth positions with 207 Impressions(000s) sum and 128 Impressions (000s) sum.

English Business news

CNBC TV18, also with a decline in ratings, retained the number one position with 535 Impressions (000s) sum as compared to 696 Impressions (000s) sum. ET Now with 372 Impressions (000s) sum sat pretty at the second spot this week. All others held the same slots as last week.

Hindi News (U+R)

Aaj Tak, with a decrease in ratings, retained its numero uno position with 99112 Impressions (000s) sum as compared to 104644 Impressions (000s) sum in week 18. India TV and Zee News climbed a spot each to the second and third position with 83481 Impressions (000s) sum and 81535 Impressions (000s) sum, respectively.

ABP News slipped by two slots to the fourth position with 72605 Impressions (000s) sum followed by News18 India with 65420 Impressions (000s) sum at fifth spot.

Hindi News – Rural

Aaj Tak, with a drop in its ratings, emerged as the number one channel in the rural market with 42999 Impressions (000s) sum as compared to 44287 Impressions (000s) sum last week followed by India TV with 35429 Impressions (000s) sum.

Zee News and India News climbed a spot each reaching the third and fourth positions with 32364 Impressions (000s) sum and 30602 Impressions (000s) sum, respectively.

ABP News dropped by two slots which brings it to fifth position with 30525 Impressions (000s) sum.

Hindi News – Urban

Aaj Tak, with a slight fall in its viewership, maintained its leadership position with 56113 Impressions (000s) sum in BARC week 18.

Zee News and India TV climbed a slot each to the second and third positions with 49170 Impressions (000s) sum and 48052 Impressions (000s) sum, respectively. ABP News dropped by two slots reaching the fourth position with 42080 Impressions (000s) sum followed by News18 India with 38017 Impressions (000s) sum.

May 11, 2017
RCB – KKR match had the highest ratings of week 17 IPL duels

BENGALURU: That the Royal Challengers Bangalore (RCB) team is out of the race for the playoffs of IPL 2017 is a given. With only one match remaining, all that the team under one of the most exciting cricketers in the world – Indian test and limited overs captain Virat Kohli, the team can only improve upon its dismal showing of just 5 points – 2 wins and 1 no result from the 10 matches it has played so far. And yet, because RCB has one of the finest teams comprising of some of the who’s who of the global cricketing fraternity, the broadcast of the matches that the team has played have managed to draw a huge number of eyeballs.

As per Broadcast Audience Research Council of India (BARC) 17 of 2017 week (Saturday, 22 April 2017 to Friday, 28 April 2017), IPL match 27 on Sunday, 23 April between Kolkata Knight Riders (KKR) vs RCB garnered the highest weekly Impressions of 26,096 (000s) Sums on Sony Max, Sony Six, Sony ESPN (SD + HD). Of the 9 matches (9 matches plus one wash out) that were aired in week 17, another RCB match – match 31 on Thursday, 27 April – RCB’s encounter Gujarat Lions (GL) drew the fourth largest cricket audiences in the week with Impressions of 23,232 (000s) Sums. Yes, RCB did manage to put on a very poor performance and lost both the matches

The next best ratings for week 17 were those for match 30 on Wednesday, 26 April between Rising Pune Supergiant (RTS) and KKR with Impressions of 26,083 (000s) Sums on the same Sony Network channels. Match 28 on Monday 24 April between RPS and Mumbai Indians (MI) managed the third most viewers with Impressions of 24,778 (000s) Sums.

May 8, 2017
Hindi GEC: Life OK jumps in two categories, Zee & Star Utsav climb in one

MUMBAI: Star plus continued to remain the leader in GEC and GEC – Urban genres in BARC India week 17.

From its fourth position in week 16, Zee TV returned to its third position in week 17. Star Utsav climbed a spot from the eight position. In Hindi GEC rural, Big Magic dropped to the tenth position.

Hindi GEC

Star Plus maintained its top position, witnessing a slight hike in rating with 640266 Impressions (000s) sum compared to last week’s 639788 Impressions (000s) sum. Sony Pal has come on the second slot with 577002 Impressions (000s) sum and Colors on the third with 554259.

Zee Tv climbed to fourth spot with 527739 Impressions (000s) sum from the fifth level in the last week. Rishtey dropped one slot to the fifth position with 509513 Impressions (000s) sum and Zee Anmol bagged the sixth position with 435289 Impressions (000s) sum.

Star Utsav and Sab TV registered seventh and eighth spot with 428772 Impressions (000s) sum and 410493 Impressions (000s) sum, respectively. Life Ok climbed one spot to ninth with 368892 Impressions (000s) sum. Sony Entertainment dropped to the tenth position with 340780 Impressions (000s) sum.

Hindi GEC Rural

Sony Pal continued to remain at the top position with 433816 Impressions (000s) sum followed by Rishtey with 378592 Impressions (000s) sum. Zee Anmol and Star Utsav stood at third and fourth positions with 344046 Impressions (000s) sum and 318865 Impressions (000s) sum, respectively.

Zee TV bagged the fifth position with 227832 Impressions (000s) sum. Star Plus, Colors and Sab TV respectively grabbed the sixth, seventh and eighth spot with 215755 Impressions (000s) sum, 184678 Impressions (000s) sum and 144703 Impressions (000s) sum.

Life OK and Big Magic interchanged their positions as ninth and tenth with 140845 Impressions (000s) sum and 124633 Impressions (000s) sum, respectively.

Hindi GEC Urban

Star Plus led the chart with 424511 Impressions (000s) sum followed by Colors on the second position with 369581 Impressions (000s) sum.

Zee TV registered its third slot with 299907 Impressions (000s) and Sab tv bagged the fourth spot with 265789 Impressions (000s) sum. Sony Entertainment Television maintained its fifth slot with 242549 Impressions (000s) sum.

Life OK, Sony Pal and Rishtey stood on sixth, seventh and eighth spot with 228046 Impressions (000) sum, 143186 Impressions (000) sum and 130921 Impressions (000) sum.

Star Utsav and &TV interchanged their positions as ninth and tenth with 109906 Impressions (000s) sum and 108539 Impressions (000s) sum, respectively.

May 6, 2017
ABP climbs, India TV & NDTV slip as entrenched leaders see ratings hike

MUMBAI: Times Now continued to be the leader of the English news genre with a decent hike in BARC India ratings week 17 and India Today Television climbed up to the second spot from the third position last week.

In the English business news genre, CNBC TV maintained the top slot witnessing a good hike in ratings. In Hindi news (U+R), Aaj Tak continued to lead the genre across the market. ABP News jumped two spots in both Hindi news as well as Hindi news – Urban. CNBC Awaaz continued to dominate the genre with a hike in the rating.

English News

Times now continued to lead the genre with 767 Impressions (000s) sum followed by India Today Television and CNN News18. Both climbed up a spot each at second and third positions with 362 Impressions (000s) sum and 257 Impressions (000s) sum, respectively. NDTV 24×7 slipped to fourth position from its second slot in the previous week with 244 Impressions (000s) sum and BBC world news grabbed the fifth spot with a slight increase in the rating.

English Business news

CNBC TV retained the number one position with 696 Impressions (000s) sum as compared to last week’s 492 Impressions (000s) sum whereas ET Now with a fall in the ratings of 261 Impressions (000s) sum as compared to last week’s 414 Impressions (000s) sum grabbed the second position.

NDTV Profit and NDTV Prime were at third position with 77 Impressions (000s) sum. BTVi was on the fourth spot with 19 Impressions (000s) sum and CNBC TV18 Prime HD stood at the fifth place with three Impressions (000s) sum which was the same last week.

Hindi News

Aaj Tak, with a slight hike in the ratings, retained its number one position with 104644 Impressions (000s) sum in BARC week 17. ABP News regained its second position with a week’s gap with 88038 Impressions (000s) sum from fourth in the last week.

India TV and Zee News dropped a slot each with 87544 Impressions (000s) sum and 86124 Impressions (000s) sum, respectively. News18 India is at fifth position with 65101 Impressions (000s) sum.

Hindi Rural news

Aaj Tak, with a fall in its ratings, emerged the number one channel in the rural market with 44287 Impressions (000s) sum as compared to 45151 Impressions (000s) sum last week. India TV sat at the second spot with 37811 Impressions (000s) sum as ABP News was at the third slot with 36092 Impressions (000s) sum. Zee News and India TV, interchanged their slots in BARC week 17 respectively taking the fourth and fifth place with 34908 and 31301 Impressions (000s) sum.

Hindi Urban news

Aaj Tak, with a great hike in its viewership, emerged as the leader in the urban market with 60357 Impressions (000s) sum as compared to 53456 Impressions (000s) sum last week. ABP News climed to the second slot with 51945 Impressions (000s) sum from its fourth position last week with 42849 Impressions (000s) sum. Zee News and India TV slipped a slot each with 51215 Impressions (000s) sum and 49732 Impressions (000s) sum, respectively. News18 India took the fifth position with 38232 Impressions (000s).

May 5, 2017