Category: Viewership

Saregama & Kumkum Bhagya prop Zee TV to third place across genres

BENGALURU: Hindi GEC Urban audiences and Hindi GEC urban+rural audiences of Saregama Little Champs and the Balaji Telefilm’s family soap KumkumBhagya propped Zee TV to third place across genres with 593.708 million weekly impressions in week 26 of 2017 (Saturday, 24 June 2017 to Friday, 30 June 2017). This is the second best rank the channel has had across gneres in calendar year 2017 until week 26. In week 21, the channel held second rank with 735.093 million weekly impressions according to Broadcast Audience Research Council of India (BARC) weekly data on Top 10 Channels *Across Genre : All India (U+R) : 2+ Individuals.

As BARC weekly data for top 5 Hindi GEC HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals and top 5 Hindi GEC HSM (U) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals, both the Zee TV programmes stood at first and second place for week 26 of 2017.

Sony Pictures Network (SPN) Hindi Movies channel Sony Max continued to remain in the across genres list in week 26 of 2017, but at sixth place with 550.026 million impressions as opposed to the sixth place it held in week 25 of 2017 with 543.438 million impressions.

One each of Hindi Movies and Tamil GEC channels, two Telugu GEC channels and six Hindi GEC channels found a place in BARC’s weekly topn10 channels across genre list for week 26 of 2017. From another perspective, 3 Network 18 channels, two channels each from the Sun TV Network, SPN and Zee Entertainment Enterprises Limited Network (Zeel) and one channel from Star India were in the weekly top 10 channels across genre list for week 26 of 2017.

Please refer to the chart below:

July 7, 2017
Zee Cafe dislodges C Central, Colors Infinity SD & HBO enter Top 5

MUMBAI: Zee Cafe dislodged the last week’s leader Comedy Central whereas Colors Infinity SD and HBO entered the Top 5 channels list in their respective segments in the English entertainment genre, according to BARC all-India data for week 26.

English Entertainment

Zee Cafe climbed to the number one position pushing the leader Comedy Central to the second position with 411 Impressions (000s) sum and 374 Impressions (000s) sum, respectively.

AXN and Star World with 231 and 173 Impressions (000s) sum respectively retained their third and fourth positions. Colors Infinity SD entered the Top 5 list with 134 Impressions (000s) sum.

English movies

Sony Pix retained the numero uno position in the English movies genre with 3235 Impressions (000s) sum. Movies Now and Star Movies with 3025 and 2998 Impressions (000s) sum this week retained their respective second and third positions.

Movies Now 2 with 2930 Impressions (000s) sum sat pretty at the fourth position. HBO made an entry in the Top 5 channels’ list.

Infotainment

History TV 18 retained it first position with 4606 Impressions (000s) sum. Discovery Channel and Nat Geo Wild with 4529 and 2622 Impressions (000s) sum sat pretty at the second and third positions, respectively. National Geographic and Animal Planet with 2557 and 2294 Impressions (000s) sum also retained theirs fourth and fifth positions, respectively.

Lifestyle

Living Foodz, witnessing a slight fall in the ratings, lead the genre with 1239 Impressions (000s) sum. Fox Life and TLC interchanged their positions and are now at the second and fourth positions with 845 and 651 Impressions (000s) sum, respectively.

Food Food grabbed the third position with 758 Impressions (000s) sum. FYI TV18 took fifth position with 543 Impressions(000s) sum.

July 6, 2017
Zee TV, Anmol & Star Utsav climb, DD Nat exits two segments: BARC W26

MUMBAI: Star Plus has retained its top positions in Hindi GEC (Urban + Rural) and Urban segments whereas Zee Anmol stay put in its rural segment, according to BARC’s all-India week 26’s ratings.

Notable among the significant changes in the GEC genre this week were — DD National slipped from the fourth position to the ninth whereas Zee TV climbed from the seventh to the fourth position in the rural segment. DD National however completely exited GEC Urban and U+R segments.

Star Utsav entered the Top 10 list whereas Sony Pal slipped from the third to the sixth position in GEC U+R. Zee Anmol entered the Top 10 channels’ list in the urban segment.

Among the list of top GEC programmes in week 26, Kumkum Bhagya and Amul Sa Re Ga Ma Little Champs on Zee TV bagged the first and second positions with respectively 11149 and 9597 impressions (000s) Sum whereas Chandrakanta on Colors pocketed the third slot with 8679 impressions (000s) Sum.

Hindi GEC (U+R)

Star Plus and Zee Anmol bagged the first and second slots this week with 603213 (000s) Impressions and 591440 Impressions (000s), respectively.

Rishtey replaced Sony Pal at number three with 583295 Impressions (000s). Colors grabbed the fourth slot with 556816 Impressions (000s) followed by Zee TV on number fifth with 556117 Impressions (000s) and Sony Pal on sixth with 530875 Impressions (000s).

Sab TV maintained its seventh slot with 419934 Impressions (000s) and Sony Entertainment Television garnered eighth spot with 363351 Impressions (000s).

Life OK and Star Utsav stood at number nine and tenth with 339029 Impressions (000s) and 274686 Impressions (000s) respectively.

Hindi GEC – Rural

Zee Anmol, Rishtey and Sony Pal came at the first, second and third positions respectively with 470357, 432128 and 375197 Impressions (000s) Sum, respectively.

Zee TV, Star Utsav, Star Plus and Colors bagged fourth, fifth, sixth and seventh spot with 215586 Impressions (000s), 207985 Impressions (000s), 193967 Impressions (000s) and 180325 Impressions (000s).

Big Magic grabbed eight spot with 160138 Impressions (000s) followed by DD National with 122697 Impressions (000s) on ninth and Sab TV with 118889 Impressions (000s) on tenth spot.

Hindi GEC – Urban

Star Plus retained its first position with 409246 Impressions (000s) Sum followed by Colors with 376490 Impressions (000s) Sum at the second position.

Zee TV retained its third position this week with 340530 Impressions (000s) followed by Sab TV on number fourth with 301045 Impressions (000s).

Sony Entertainment Television, Life OK and Sony Pal bagged the fifth, sixth and seventh position, respectively, with 269822 Impressions (000s), 225984 Impressions (000s), and 155678 Impressions (000s).

Rishtey, &TV and Zee Anmol bagged the eighth, ninth and tenth positions with 151167, 140232, 121083 Impressions (000s) Sum, respectively.

July 6, 2017
India’s Siti leads in subs acquisition albeit global slowdown

MUMBAI: The global TV subscriptions have slowed down. Around 100 top-ranking television services in the informitv Multiscreen Index, as compared to the 2016 corresponding period increase of 1.68 per cent (6.90 million subscribers), gained 3.46 million subs amongst them in the first quarter of 2017, an increase of 0.79 per cent.

Modest gains were seen across the board, with Europe, Middle East and Africa up by 0.21 million, the Americas up by 0.85 million, and Asia Pacific gaining 2.39 million, Advanced Television reported. Only 46 in the index of 100 services reported net subs hike. Ten with the biggest gains added 3.58 million amongst them.

Led by SITI, which added 800,000 subs, leading operators in India gained at least 1.67 million amongst them.

Some of the greatest benefits were as a result of reporting changes made by Sky Brasil and AT&T for PanAmericana. Organic quarterly increases were 1.13 million lower.

US’s top 10 services reported total losses of 559,000 subscribers, with only Comcast gaining majorly. For its U-verse service, AT&T suffered the biggest loss, with 233,000 fewer subs.

In the European region, Canal+ lost 109,000 subs in France, while Sky added 73,000 in Germany and 40,000 in Ireland and the UK.

DIRECTV subsidiary did not report any change and also did not report numbers for its DIRECTV NOW online.

Multiscreen Index editor William Cooper says the figures for the first quarter showed the lowest rate of global subs growth they observed. There was still growth in the Asia Pacific region, he said, but at a lower than previous rate.

Analyst Sue Farrell observed that 95 per cent of homes subscribing to Multiscreen services had access to services other than the traditional television.

July 4, 2017
English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome DM

MUMBAI: English GEC was the most benefitted genre with 0.27 per cent in six metros with Colors Infinity topping the chart with 47.7 per cent opportunity to see (OTS) in week 26, Chrome Data Analytics & Media reported.

Next in the tally was the sports genre which saw growth of 0.22 per cent with DD Sports leading the genre with 95.2 per cent OTS on an all-India basis.

Last, but not the least, Hindi movies in Hindi-speaking market (HSM) came third with a growth of 0.08 per cent and Sony Max lead the chart with 93.8 per cent OTS.

Among the losers this week, the business news segment recorded a fall of 1.11 per cent. CNBC Awaaz was the most affected channel in the genre with 83.7 per cent.

OTS English news genre in six metros decreased by 0.93 per cent with Loksabha TV leading the genre with 93.4 per cent. English movies in the same market dropped by 0.34 per cent. Movies Now led the section with 48.6 per cent.

Music genre and youth grabbed the fourth and fifth spots respectively with 0.29 per cent and 0.14 per cent. Sony Mix and MTV led the genre with 91.2 per cent and 91.0 per cent OTS, respectively.

July 4, 2017
BARC ropes in Nielsen, moves closer to digital measurement service launch

MUMBAI: BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will be made available under the umbrella brand EKAM (Sanskrit for “One”), BARC India has appointed Nielsen India as its primary digital measurement partner. Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market.

The process of identifying a digital measurement provider was kick-started with a RFI (Request for Information) sometime back, which was followed up with a Request for Proposal (RFP) from interested companies last year. A rigorous Proof of Concept (POC) testing was conducted with 3 shortlisted companies across 3-6 months following which Nielsen was selected on the strength of its demonstrated capabilities. BARC India’s digital products will be powered by Nielsen, which will help integrate the TV and Digital service eventually.

The EKAM suite of products will enable comprehensive video measurement, i.e., all video (ads and content) played across TV and Digital platforms. BARC India will be rolling out its first EKAM product (Pulse) which will measure Video Ad Campaigns to enable daily evaluation and optimization opportunities on more impactful ROI metrics.

With EKAM, the industry will be able to transact on a common currency with transparency. The EKAM range of products which will be launched in a phased manner, will also address the issue of viewability and ad fraud. BARC India’s offering will ensure consistency, comparability and enhanced ability to de-duplicate audiences across sites, platforms and devices.

In order to meet the needs and challenges of digital measurement, BARC India has been guided by its Digital Technical Committee which has representation from all major players in the sector including Google, Facebook, Hotstar, Voot, Ditto, P&G, HUL, Group M, IPG and Omnicom Media Group. The model is more inclusive rather than exclusive as has happened in most parts of the world.

“With large expected growth in Digital as well as increased local and global industry demand for robust TV+Digital measurement, it becomes essential that the country moves to a cohesive third party measurement system. With lack of common trusted and transactable Digital metrics, publishers and agencies use differently defined metrics and measures of success of the ad or content being placed on the platform. There is a need for uniformity where all sides of industry are in agreement on the right metrics, measures and definitions. Digital measurement methods are still evolving globally and BARC India is attempting a few things which are a global first,” said Partho Dasgupta, CEO, BARC India.

“Most Indians who are getting online today, are using a mobile device to do so and, 92% of the smartphone users are using video streaming services. These consumers will drive digital ad spends of marketers in India, likely to get close to INR30,000 crore by 2020. Measuring this explosion and building a currency around this to understand the reach and ROI of the marketer’s most important future spend is an imperative. BARC India and Nielsen are on this journey, together,” said Steve Hasker, Global President and Chief Operating Officer, Nielsen.

“Thinking of occasions when we have had an opportunity to be part of truly path-breaking measurement, this would rank amongst the best. Combining BARC India’s maverick vision and our expertise in digital measurement, we are helping build an advanced solution uniquely tailored for India,” added Prasun Basu, President – South Asia, Nielsen.

July 4, 2017
Bahubali & King Kong etc aid Sony Max continuance in Top 10

BENGALURU: This is the second week in a row after the tenth season of the Indian Premier League (IPL 10) that good movies have found a place for Sony Pictures Network (SPN) Hindi Movies channel Sony Max in the weekly top 10 channels list across genre. The Broadcast Audience Research Council of India (BARC) list of top 10 channels for week 25 (Saturday, 17 June 2017 to Friday, 23 June 2017) has Sony Max at sixth rank with 543.438 million weekly impressions, far improved from the ninth rank with 460.016 million weekly impressions for week 24. The movies Bahubali – The Beginning, King Kong, Double Attack 2 and Sooryavansham, which were among the five most watched weekly programmes in the Hindi Movies and Hindi Movies Urban markets seemed to have helped in the presence and escalation of the movie channel in a list that is generally dominated by either GECs’ or channels that air sports events aka cricket.

Three channels from the SPN stable, two channels each from the Sun TV Networks, Viacom 18 and Zee Entertainment Enterprises Limited (Zeel) stables and one from the Star India group made it to the BARC India weekly top 10 channels across genres list for week 25 of 2017. Putting it another way – One channel each from the Tamil GEC, Telugu GEC and Hindi Movies genres and seven channels from the Hindi GEC genre made up the BARC weekly top 10 channels list for week 25.

With the end of the ICC Champions Trophy 2017 in the early part of week 24, Star India’s Star Sports 1 Hindi exited the weekly top ten channels across genres in week 25. Sun TV continued to lead the list at first place with 1017.773 million weekly impressions, followed by Star India’s flagship Hindi GEC channel Star Plus with 640.486 million impressions at second place. Zeel’s Hindi GEC Zee Anmol was at third place with 581.906 million weekly impressions followed by SPN’s Hindi GEC women centric channel Sony Pal with 563.41 million impressions at fourth rank – a rank that the channel has retained for the third week in a row.

Network 18 (Viacom 18) channel Rishtey was at fifth place with 550.796 million weekly impressions – this was the fourth week in a row that Rishtey maintained the fifth place in BARC’s weekly top 10 channels across genre list. As mentioned above, Sony Max was at sixth place, followed by another Viacom 18 channel – its flagship Hindi GEC – Colors with 525.45 million weekly impressions at seventh place. Colors had been ranked tenth in the previous week.

Zeel’s flagship Hindi GEC Zee TV with 516.04 million weekly impressions was at eighth place followed by the Sun Network’s Telugu flagship GEC Gemini TV with 493.489 million weekly impressions at ninth place. SPN’s Hindi channel specializing in comedy and lighthearted drama shows – Sony Sab completed the dectet with 454.614 million weekly impressions.

July 3, 2017
CT ’17 final nets more viewers than hockey game

NEW DELHI: On 18 June 2017, India faced off with arch rival Pakistan in two different venues in England amidst tension at the international border of the two countries and TV studio-generated hype. The results in the two games were different as were the television viewership trends, clearly highlighting that despite jingoism cricket overshadowed hockey as far Indian viewers were concerned.

For the records, 18 June was dubbed a `Super Sunday’ for sports as India was playing Pakistan in the final of Champions Trophy cricket in England, the Indian hockey players were up against Pakistan in a match in Hockey World League, again in England, while shuttler K. Srikanth was playing the final at Indonesian Open.

The results: in cricket, India crashed to a humiliating defeat, while in the other two games the national flag fluttered high as India thrashed Pakistan 7-1 in hockey and Srikanth won the badminton title in Jakarta.

But what were the viewing trends that Sunday even while some former Indian Army generals cried hoarse in TV studios against India-Pakistan cricket match? According to BARC India data, a majority viewed the loosing game of cricket of course, which got an all-India viewership of

71,193 (’000) Impressions vs. a measly 278 (’000) Impressions for the hockey game.

Interestingly, while the CT2017 India-Pakistan final was aired live across five channels of Star Sports and Doordrashan National, the hockey match, which threw up a more heart-warming result, aired on only two channels of Star Sports.

Now let’s see how the rural and urban viewers responded? It becomes evident that on an all-India basis a large swathe of rural viewers of 2+ years saw the cricket final match between arch rivals on pubcaster DD

National that is available terrestrially as well as via satellite. DD’s rural viewership share was 14,761 (’000) Impressions.

If data for all the five Star Sports channel are taken together the combined viewership data would outstrip that of DD National but no single Star channel came close to pubcaster’s figures that could also indicate somewhat to its under-exploited reach.

A majority of urban viewers of 2+ years, 16889 (’000) Impressions, however, preferred Star Sports’ Hindi language SD channel, while DD

garnered 9791 (’000) Impressions. The HD versions of Star Sports 1 and Star Sports 1 Hindi garnered much lower viewership, probably highlighting that HD still has much ground to cover in urban areas too.

It must be clarified here that though the pubcaster cornered fairly impressive viewership for the cricket match, the rights holder for the cricket match for the India region was Star India, which has to share the feeds of cricket matches under government regulations. Moreover, the cricket feeds supplied to DD were `clean’ that allowed the pubcaster to sell commercial airtime of its own if it wanted to.

The following charts with BARC data also give some insights into viewership trends — like on an all-India basis lesser number of viewers aged over 51 years watched the India-Pakistan final or the hockey match between the two countries:

Why is it that India roots for cricket more even when the country plays against arch rival Pakistan in other games like hockey or Indian sportspeople like shuttlers K. Srikanth, P.V. Sandhog, Saina Nehwal or archers like Deepika Kumari and wrestlers bring national glory?

Senior sports journalist Norris Pritam offers an explanation: “Over the years Indian performance at world level has largely diminished, while in cricket we have been winning. Due to monetary reasons, TV channels have pushed and promoted cricket beyond logical reasons, while in hockey, for example, even the national championship is not covered. Even badminton, where Indians have been doing well on the global

stage, TV coverage and government support is comparatively less. Lack of (adequate) push and encouragement is a big reason for this skew towards cricket.”

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June 30, 2017
GEC: Star Plus regains lead, Sony Pal slips in two segments

MUMBAI: Star Plus has regained its top position in Hindi GEC (U+R) this week. Last week’s leader Sony Pal fell to the third position in two segments (U+R and rural), according to BARC India week 25 ratings data.

Zee Anmol has remarkably jumped two slots each to the numero uno (rural) and second (U+R) positions respectively with approximately 10 per cent jump in ratings each whereas Star Plus has retained its top position in the GEC Urban. Colors too made a good leap from the seventh to the fifth position this week.

Among the programmes on GEC channels, India-Pakistan ICC Champions trophy match on DD National lead the list with 22525 Impressions (000s) Sum. Kumkum Bhagya and Amul Sa Re Ga Ma Pa Little Champs both on Zee TV pocketed the second and third positions, respectively, with 9764 and 9523 22525 Impressions (000s) Sum.

Hindi GEC (U+R)

Star Plus, Zee Anmol and Sony Pal have bagged the first, second and third positions, respectively, with 593712, 580287 and 560468 Impressions (000s) Sum.

Rishtey, Colors and Zee TV pocketed the fourth, fifth and sixth position with 546014, 496646 and 479152 Impressions (000s) Sum.

Sony Sab, albeit with a ratings jump of 6000 Impressions (000s) Sum, slipped a slot bagging the seventh position with total of 445866 Impressions (000s) Sum. DD National, Sony Entertainment and Life OK retained their last three slots in chronological order with 417285, 379146 and 346293 Impressions (000s) Sum, respectively.

Hindi GEC – Rural

Zee Anmol, Rishtey and Sony Pal came at the first, second and third positions respectively with 460492, 416163 and 405741 Impressions (000s) Sum, respectively.

DD National, Star Utsav and Star Plus retained their last week’s respective positions with 243874, 222847 and 193456 Impressions (000s) Sum, respectively, with a minor fall in ratings as compared to BARC week 24.

Zee TV, Big Magic, Colors and Sony Sab, respectively, bagged the seventh, eighth, ninth and tenth positions with 191432, 181942, 163880 and 136198 Impressions (000s) Sum.

Hindi GEC – Urban

Star Plus retained its first position with 400256 Impressions (000s) Sum followed by Colors with 332766 Impressions (000s) Sum at the second position which pushed Sony Sab with 309667 Impressions (000s) Sum to the third slot.

Zee TV, Sony Entertainment and Life OK pocketed the fourth, fifth and sixth positions with 287719, 274566 and 221025 Impressions (000s) Sum, respectively.

DD National, Sony Pal, Rishtey and &TV bagged the seventh, eighth, ninth and tenth positions with 173410, 154727, 129851, 128264 Impressions (000s) Sum, respectively.

June 29, 2017
GEC: Sony Pal dethrones Star Plus & Sab TV surprises at 2nd position

MUMBAI: Sony Pal emerged as the number one channel in GEC (U+R) space pushing Star Plus to the number two position in week 24 of BARC’s all-India data. In the rural market too, Sony Pal led the segment. In the urban market, however, Star Plus retained its leadership and Sab TV jumped two slots to emerge at the second slot.

Programmes-wise, however, DD National led in the top two positions owing to telecast of ICC Champions trophy matches, and Zee TV’s Amul Sa Re Ga Ma Little Champs emerged on the third position.

Hindi GEC (U+R)

Sony Pal bagged the first spot with 590797 Impressions (000s) followed by Star Plus on the second slot with 584337 Impressions (000s) and Rishtey on third number with 573860 Impressions (000s).

Zee Anmol bagged the fourth spot with 531190 Impressions (000s) whereas Zee TV stood at the fifth spot with 469297 Impressions (000s).

Sab TV climbed two slots to number sixth position with 439300 Impressions (000s). Colors however maintained its seventh position with 433443 Impressions (000s) followed by DD National on the eighth with 424973 Impressions (000s) and Sony Entertainment Television with 362259 Impressions (000s) stood at ninth spot. Life OK came tenth with 321383 Impressions (000s).

Hindi GEC Rural

Sony Pal retained its the numero uno slot with 431225 Impressions (000s) with improved ratings this week as compared to 402620 Impressions (000s) in week 23.

Rishtey and Zee Anmol respectively stood at second and third positions with 428756 Impressions (000s) and 410953 Impressions (000s). DD National retained its fourth position with 259909 Impressions (000s) sum.

Star Utsav stood at fifth position with 234371 Impressions (000s) sum. Star Plus garnered 196417 Impressions (000s) followed by Zee TV’s 189743 Impressions (000s) sum to respectively pocket sixth and seventh spot. Big Magic stood at number eight with 183974 Impressions (000s) sum.

Colors and Sab TV bagged the ninth and tenth spots respectively with 133816 Impressions (000s) and 131964 Impressions (000s).

Hindi GEC Urban

Star Plus has retained the top position with 387920 Impressions (000s) followed by Sab TV on the second slot with 307336 Impressions (000s) and Colors on the third with 299627 Impressions (000s).

Zee TV and Sony pocketed the fourth and fifth positions with 279553 and 264073 impressions (000s) sum. Life OK, DD National and Sony Pal respectively bagged the sixth, seventh and eighth positions with 211052, 165063 and 159572 Impressions (000s) sum.

At the last of Top 10 channels’ list appeared Rishtey and &TV with 145104 and 129007 impressions (000s) sum.

June 22, 2017