ITV

Category: Viewership

  • 9XM & Bindass Play slip, Mastiii retains lead

    9XM & Bindass Play slip, Mastiii retains lead

    MUMBAI: Mastiii remained on the top of the chart, but witnessed a slight dip in numbers in week 32 of Broadcast Audience Research Council (BARC) all India (U+R) ratings.

    The channel received 165639 Impressions (‘000s) sum in comparison to last week’s 170033 Impressions (‘000s) sum. B4U Music remained stable with 108487 Impressions (‘000s) sum in the second position.

    The channels that witnessed change were — Sony MIX and 9XM. The 9X Media channel that was in the third position last week got pushed to the fourth place with 95493 Impressions (‘000s) sum. This placed Sony MIX in the third spot with 107529 Impressions (‘000s) sum.

    Channel V and Bindass Play too went on to exchange their positions. Channel V claimed the eighth spot with 40853 Impressions (‘000s) sum as Bindass Play got pushed in the ninth place with Impressions (‘000s) sum.

    ALSO READ :

    Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

    Zee Cafe leads with 2X ratings & Sony dethrones Movies Now

    Times Now narrows gap with Republic TV, again

    PKL rural telecast exceptionally propels Star Sports First to top

    For detailed report, read here:

    BARC Week 32: 9XM and Bindass Play slip from their positions

  • Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

    Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

    MUMBAI: In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets — Hindi GEC (rural plus urban) and Hindi GEC – rural, according to BARC India all-India week 32 data.

    Hindi GEC (U+R)

    Zee Anmol continued to lead in the Hindi GEC (U+R) with 665948 Impressions (000s) sum followed by Zee TV at second slot with 608343 Impressions (000s) sum.

    Star Plus replaced Colors on the third slot with 586614 Impressions (000s) sum and Colors grabbed the fourth slot this week with 568765 Impressions (000s) sum followed by Sony Pal on the fifth spot with 556217 Impressions (000s) sum. Rishtey stood at the number sixth with 492683 Impressions (000s) sum and Sab TV bagged the seventh spot with 409668 Impressions (000s) sum.

    Sony Entertainment Television slipped to number eight and recorded 400952 Impressions (000s) sum followed by Life OK and Star Utsav at the nine and tenth positions with 346705 Impressions (000s) sum and 304324 Impressions (000s) sum, respectively.  

    Hindi GEC Rural

    In this market, Zee Anmol retained its leadership position with 522050 Impressions (000s) sum followed by Sony Pal on second slot with 398208 Impressions (000s) sum and Rishety with 369166 Impressions (000s) sum stood at number three.

    Zee TV retained its fourth position with 245837 Impressions (000s) sum and Star Utsav bagged the fifth spot with 231605 Impressions (000s) sum followed by Star Plus on the sixth level with 187340 Impressions (000s) sum. Big Magic held the seventh spot with 182799 Impressions (000s) sum and Colors stood at number eight position with 174680 Impressions (000) sum, respectively.

    Life OK and Sab TV bagged the ninth spot with 131652 Impressions (000s) sum and Sab TV with 118539 Impressions (000s) sum was at the tenth position this week.

    Hindi GEC Urban

    After slipping to the second position last week, Star Plus reclaimed its leadership position this week with 399274 Impressions (000s) sum followed by Colors in the second slot with 394085 Impressions (000s) and Zee TV retained its third spot with 362506 Impressions (000s) sum.  

    Sony Entertainment Television, Sab TV and Life OK stood at the fourth, fifth and sixth spots with 293977 Impressions (000) sum, 291129 Impressions (000s) and 215052 Impressions (000s) sum, respectively.

    Sony Pal bagged seventh space with 158009 Impressions (000s) sum and &TV fell on eight 156354 Impressions (000s) sum.

    Zee Anmol and Rishtey grabbed ninth and tenth spot with 143898 Impressions (000s) sum and  123516 Impressions (000s) sum, respectively.

  • PKL rural telecast exceptionally propels Star Sports First to top

    PKL rural telecast exceptionally propels Star Sports First to top

    MUMBAI: Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32’s second position-holder. 

    In contrast, Star Sports 2, which is telecasting the Vivo Pro-Kabaddi League (PKL) and other sports only in the urban areas, garnered less than one-third of the leader’s impressions and came at the fourth position. Only PKL games appear in the top five programmes according to BARC week 32 with 4907, 4872,  4530, 4172 and 4167 Impressions (000s) sum. 

    At the top, Star Sports First garnered 206695 Impressions (000s) sum whereas, at the second spot, Star Sports 1 Hindi collected 109284 Impressions (000s) sum. Sony Ten 1, again, mainly on the back of India-Sri Lanka tour’s popularity, retained its third position with 79429 Impressions (000s) sum. 

    At the next position, Star Sports 2 pocketed 68738 Impressions (000s) sum whereas Sony Six, at the fifth position, bagged 53743 Impressions (000s) sum.

    Also Read: 

    PKL: sponsors adding up even as matches start

    PKL effect: New difference between Star Sports First’s viewership & nearest competitor is 7X

    PKL 5 aids Star Sports First top chart in maiden week

     

  • English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

    English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

    MUMBAI: Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India’s latest all-India data.
    English Movies
    In English Movies genre, in BARC week 32, MNX emerged as the leader with 3384 Impressions (000s) sum by pushing the previous week’s winner Sony Pix to the third position also widening the gap; it pocketed 2710 Impressions (000s) sum. On the other hand, Star Movies climbed two slots to the second position garnering 3084. Movies Now dropped a slot and reached the fourth position scoring 2414 Impressions (000s) sum.
    English Entertainment
    In the English Entertainment genre, Zee Cafe retained its leadership position this week albeit with a terrible drop in ratings from 623 Impressions (000s) sum to 387 Impressions (000s) sum. Comedy Central however retained its second position by adding 60 to its last week’s tally — eventually inching much closer to the winner, Zee Cafe. 
    Star World, Colors Infinity SD and AXN this week sat pretty in their respective previous positions with 148 Impressions (000s) sum, 147 Impressions (000s) sum and 132 Impressions (000s) sum.
    Infotainment
    In the infotainment genre, History TV18 retained its numero uno position albeit with a fall in ratings — from 4453 Impressions (000s) sum to 4068 Impressions (000s) sum. Discovery Channel and National Geographic Channel also retained their respective positions with 3796 Impressions (000s) sum and 2547 Impressions (000s) sum, respectively. However, Nat Geo Wild and Animal Planet interchanged their previous fourth and fifth positions, respectively.
    Lifestyle 
    In the lifestyle genre, Living Foodz and  Fox Life retained their respective top and second positions with 1454 Impressions (000s) sum and 941 Impressions (000s) sum this week. Food Food and FYI TV18 interchanged their respective spots to reach third and fourth positions. TLC vanished from the list of Top 5 channels in the genre, and Travel XP HD entered the list.

    Also Read:

    Zee Cafe leads with 2X ratings & Sony dethrones Movies Now

    Lifestyle genre: Travel XP HD enters & NDTV Good Times exits Top 5 list in Wk 29

  • Guest Column: 3 drivers lending power to create impact in Indian TV industry

    Guest Column: 3 drivers lending power to create impact in Indian TV industry

    The Indian Media & Entertainment industry is categorised across nine segments of which Television by far is the largest and is expected to be the largest in the next couple of years.

    India is the second largest Television market in the world characterised by rising number of subscribers.

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    Three top long term growth catalysts that are acting as the biggest drivers for the Television industry are:

    1.    Growing Rural Demand
    2.    Increasing FTA channels, and
    3.    Deeper Audience Measurement

    Growing Rural Demand

    Digitisation which is expected to be completed in 2017 is leading to higher digital access and consumption.  High data consumption has already been experienced and there are encouraging trends with rising internet and broadband penetration, declining data charges, proliferation of internet enabled mobile phone, government and private initiatives around wifi and greater emphasis on broadband roll-out by MSOs.  This has led to an unprecedented advertiser interest in digital which played out with a strong performance of digital in 2016.  OTT is therefore seeing a major traction wherein both digital VOD and TV would see a harmonious co-existence.

    Increasing FTA channels

    The big story is 2016 has been that of the rural viewership habits.  BARC viewership data for rural has thrown up interesting insights and goldmine data about rural viewing habits and hence the proliferation of FTA channels.  This development will however require realignment of content for mass tastes.

    Deeper Audience Measurement

    With viewership data leading to better consumer analytics and with advertiser focus and monies increasing in rural HSMs, scientific audience measurement will be the third most important driver for the television industry.

    Conclusion

    The global economy grew at 2.6% in 2016 while the Indian economy is projected to grow at 7.1% in 2017.  The long-term future for the television industry is very robust with CAGR projections above 14% for both segments of ad revenues and subscription revenues.

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    (Piyush Sharma, a global tech, media and entrepreneurial leader, created the successful foray of Zee Entertainment in India and globally under the ‘Living’ brand. The views expressed here are of the writer’s and Indiantelevision.com may not subscribe to them.)

  • Movies Now & DD Sports top respective genres: Chrome DM (updated)

    MUMBAI: The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

    Next in the tally is the sports genre which bagged the second spot in the chart, seeing a growth of 1.98 per cent. DD Sports lead the genre with 95.2 per cent OTS on all-India basis.

    With a growth of 1.96 per cent, English GEC grabbed the third spot. In the English GEC genre, Colors Infinity stood at number one with 46.9 per cent. 

    Hindi movies in Hindi-speaking market (HSM) bagged the fourth slot with a growth of 1.64 per cent and Star Gold lead the chart with 93.9 per cent OTS.

    Last but not the least, Hindi News genre stood at the fifth position with 1.18 per cent of growth with India TV leading the genre with 99.6 per cent. 

    public://Top Gainers.png public://Top Losers.png

    Among the losers this week, the youth genre in HSM decreased by 0.38 per cent. In this youth genre, however, Bindass was the top gainer with 90.4 per cent OTS. Kids genre dropped by 0.22 per cent this week wherein Nickelodeon stood at number one with 87.8 per cent OTS.

    The business news section recorded a fall of 0.13 per cent. However, Zee Business emerged the leader in the genre with 83.4 per cent OTS.

  • Zee Cafe leads with 2X ratings & Sony dethrones Movies Now

    MUMBAI: Zee Cafe has almost doubled its impressions (623) as compared to last week’s (330), whereas Star World climbed two slots and reached the third position.

    In the English Movies genre, Sony Pix, dethroning Movies Now, jumped to the first position from the BARC India chart’s third slot last week. Travelxp HD dropped out of the Top 5 list in the lifestyle genre and FYI TV18 made its debut directly on the fourth position.

    English Entertainment

    Zee Café    lead at 623 Impressions (000s) sum followed by Comedy Central and Star World at 289 Impressions (000s) sum and 216 Impressions (000s) sum. Colors Infinity SD    at 126 Impressions (000s) sum and AXN    at 93 Impressions (000s) sum respectively bagged the fourth and fifth positions in the genre.

    English Movies

    Sony Pix reigned this week with 3100 Impressions (000s) sum closely chased by MNX    with 2898 Impressions (000s) sum. Movies Now    with 2754 Impressions (000s) sum, Star Movies    with 2541 Impressions (000s) sum and HBO    with 1600 pocketed the third, fourth and fifth positions, respectively.

    Infotainment

    In this genre  History TV 18    emerged the topper with 4453 Impressions (000s) sum followed by Discovery Channel    by a wide margin at 3703 Impressions (000s) sum.

    National Geographic Channel    with 2662 Impressions (000s) sum and Nat Geo Wild    with 2397 Impressions (000s) sum bagged the third and fourth positions, respectively. Animal Planet    with 2111 Impressions (000s) sum appeared last in the list of top five channels.

    Lifestyle

    In this genre, according to BARC week 31’s all-India data, Living Foodz emerged the winner with 1496 Impressions (000s) sum. Fox Life    with 910 Impressions (000s) sum and Food Food    with 682 Impressions (000s) sum respectively bagged the second and third positions. FYI TV18    with 585 Impressions (000s) sum and TLC    with 454 Impressions (000s) sum pocketed the last two of the top five positions.

    Also Read:

    Movies Now tops with almost 2x ratings & Zee Cafe trumps Comedy Central

    Lifestyle genre: Travel XP HD enters & NDTV Good Times exits Top 5 list in Wk 29

    Zee Cafe targets 20-40-yr-olds with BBC First drama

  • Nickelodeon emerges leader in top kids genre: Chrome

    MUMBAI: ‘Kids – All-India’ was the most benefitted genre with 1.10 per cent wherein Nickelodeon topped the chart with 87.9 per cent opportunity to see (OTS) in week 31, Chrome Data Analytics & Media reported. 

    Next in the tally was ‘Religious’ genre Exd with a growth of 0.97 per cent with Sanskar leading the genre with 96.3 per cent OTS on an HSM Excel <1L market basis. 

    ‘Business News’ genre was third in the row with a growth of 0.88 per cent in six metros and led by Zee Business with 84.2 per cent OTS. This was followed by ‘Infotainment’ genre on the fourth position with 0.61 per cent in six metros with NGC leading the chart with 91.6 per cent OTS. 

    Last, but not the least, ‘English GEC’ genre was on the fourth position with 0.45 per cent in six metros with Colors Infinity leading the chart with 47.6 per cent OTS. 

    Among the losers this week, the ‘Hindi GEC’ genre recorded a fall of 0.07 per cent in HSM Excel <1L market. DD National was the most affected channel in the genre with 99.3 per cent. 

     

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    OTS in ‘English movies’ genre in six metros decreased by 0.06 per cent with Movies Now being the most affected channel in the genre with 49.0 per cent.

    Also Read :

    English GEC genre grew by 0.24%, CNBC Awaaz most hit: Chrome

    Hindi Movies genre grew by 1.36%, Sony Max tops with 93.9% OTS: Chrome

  • Ratings peaked during ICC Women’s World Cup 2017 finals

    Ratings peaked during ICC Women’s World Cup 2017 finals

    MUMBAI: Cricket craze in India is probably the higher than in any other country in the world is a cliché. It is normal for Indians to sit eyes glued to the idiot box as their male team players chase or hammer leather. Women’s cricket had not fascinated the average Indian until this year during the ICC Women’s World Cup 2017 in which their braveheart lassies’ made it to the finals – winning every match till then. The finals of the World Cup between women from India and England on July 23 saw ratings breach an unprecedented 19.533 million impressions (All India) according to Broadcast Audience Research Council of India (BARC) data. More rural impressions were recorded at 9.962 million than urban which were slightly lower at 9.571 million. However, in the case of all the other matches that India featured in saw higher viewership from urban markets than rural markets.38.6 percent more men watched the match than women – to put in numbers – men and women viewership was 11.346 million and 8.187 million impressions respectively.

    The breakup of networks was 14.263 million impressions (8.286 million male and 5.977 million impressions female) on the Star Sports Network and 5.27 million impressions (3.06 million male and 2.211 million impressions female) on DD National.

    The India-England final witnessed a reach of 13.7 million. Indian women played only one match that they won quite convincingly by 95 runs against India’s arch foe and neighbour – Pakistan. This was match 11 on 2 July 2017. The match scored 2.933 million impressions on an All India basis. Reach-wise, the India-Pakistan match was sampled by more viewers than those during India-Australia semi-final match. The India-Pakistan match witnessed a viewership of 9.2 million whereas the semi-final saw a viewership of 6.5 million.

    Please refer to the table below: (TG: All India, 2+)

    A press release just after the final match circulated by Hotstar, the OTT platform on which the matches were also beamed, stated that India’s second-ever entry into a Women’s World Cup final had a peak concurrency of 1.9 million simultaneous viewers. And this happened in the tragic forty eighth over with India needing 11 runs to win off 12 balls. UP and Maharashtra contributed to 25 per cent of the total viewership on Hotstar.

    From the UK, a record 1.1 million reportedly watched the final played between India and England. It was also reported that this figure was equivalent to the average audience that watched the popular Premier League’s Sunday afternoon matches, according to data from BARC India.

     

  • Times Now closes in on Republic TV

    MUMBAI: After beating all leading news channels by a huge margin as per BARC India data since the week after it was launched on 6 May, the curiosity factor of Republic TV seems to be waning in the last couple of weeks.

    Last week (BARC week 29), the second position-holder — Times Now — was behind Republic TV by 130 Impressions (000s) sums after gaining 135 Impressions (000s) as compared to BARC week 28. Now, the gap has been reduced to just 2 Impressions (000s) sum this week (BARC week 30). 

    As compared to the what the editor calls itself ‘David’ Republic TV’s 1074 Impressions (000s) sums, the ‘Goliath’ Times Now this week is trailing at 1072 Impressions (000s) sums.

    At the third position, with a wide gap, stood India Today Television bagging 374 Impressions (000s) sum closely chased by the two channels NDTV 24×7 and CNN News18 at fourth and fifth positions respectively with 360 Impressions (000s) sums and 354 Impressions (000s) sums.

    It remains to be analysed whether it is the result of the choice of content, the effective presentation or the distribution strategy that is at work. Whether Times Now would reclaim its long-standing leadership position next week is a moot point.

    Also Read:

    Republic TV retains lead as Times Now narrows gap

    Republic TV continues to lead English News genre in week after debut

    Republic TV buzzing with pre-launch teasers featuring ‘soft’ targets, issues