ITV

Category: Viewership

  • Loksabha TV & Colors Infinity top respective genres in Wk 34: Chrome DM

    Loksabha TV & Colors Infinity top respective genres in Wk 34: Chrome DM

    MUMBAI: The English News genre emerged as the most benefitted with 2.36 per cent in six metros with Loksabha TV topping the chart with 94.6 per cent opportunity to see (OTS) in week 34, Chrome Data Analytics & Media reported.

    Next on the list was the English GEC genre in six metros with a growth of 2.08 per cent wherein Colors Infinity lead the genre with 48.3 per cent OTS.

    With a growth of 1.20 per cent, the English movies genre grabbed the third spot in six metros. In this genre, Movies Now stood at number one with 50.3 per cent.

    This was followed by ‘Sports- All India’ genre on the fourth position with 1.12 per cent with DD Sports leading the chart with 95.2 per cent OTS on <1L market basis. ‘Religious’ genre stood at the fifth position with a growth of 0.82 per cent with Sanskar leading the chart with 95.7 per cent OTS on an HSM (Hindi-speaking market) excl <1L market basis.

  • Television reigns in rural India despite 79 pc OTT scope

    Television reigns in rural India despite 79 pc OTT scope

    MUMBAI: Television remains the dominant medium as far as the news, entertainment and advertising need in rural India is concerned although 79 per cent consumers (signifying crucial scope for OTT platforms) own a mobile, including those living in towns/villages inhabited by as low as 2,000-3000.

    Market research firm Kantar IMRB has found that only 22 per cent of rural consumers who were surveyed read a magazine or a newspaper in the four weeks preceding the survey. And, only four per cent surveyed said they listened to the radio, Mint reported.

    The penetration of mobile phones is the highest in southern and northern India at 80 per cent while it was 75 per cent in the west and  78 per cent in the east.

    In its report ‘Star 2017,’ the firm said that it found that 59 per cent of all rural consumers polled watched television in the previous week before they were queried for the survey. The report showed scant use of personal computer or laptop in rural India.

    These conclusions are in sync with BARC India data. As reported by Indiantelevision.com, according to BARC figures released in February 2017, the all-India TV universe has increased to 183 million from the earlier collated figure of 154 million with the growth in rural audience showing a quantum jump signifying that upswing is coming from non-urban areas.

    The data highlights that while the total urban TV universe stood at 84,414 (in ‘000) in 2017, the comparative rural figure is 98,639 (in ‘000), signifying that the rural segment has grown at a faster rate, which opens up whole new marketing options for broadcasters and advertisers. The comparative old figures as per BARC estimates in 2015 were 77544,000 (urban) vs. 75967,000 (rural).

    This data showed that, while the urban-rural audience mix was almost equal earlier, the rural segment has outpaced the urban as per latest figures in rate of growth. The data reiterates that since it started surveying the rural audience, a whole new world has opened up for subscribers of the data, which, incidentally, also include government organisations apart from the traditional TV channels and advertising agencies.

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  • Kumkum, its spinoff and Amul Sa Re Ga…help retain Zee channels at top slots across genres

    Kumkum, its spinoff and Amul Sa Re Ga…help retain Zee channels at top slots across genres

    BENGALURU: Over the past few weeks, either Zee TV or its free to air (FTA) network peer channel Zee Anmol have been topping the Hindi GEC’s in the top 10 channels Across Genre : All India (U+R) : 2+ Individuals weekly lists. Both the channels are from the Zee Entertainment Enterprises Limited (Zeel) stable. In Broadcast Audience Research Council of India (BARC) list for week 34 of 2017 (Saturday, 19 August 2017 to Friday, 25 August 2017), the pole position continued to be held by the Sun TV Network’s Tamil flagship GEC Sun TV with 1,057.511 million weekly impressions.

    Following behind with 817.317 million weekly impressions was Zee Anmol at second place among BARC’s list of top 10 channels across genres. Zee TV was placed third with 661.541 million weekly impressions.

    Zee TV was followed by Network 18’s flagship Hindi GEC Colors with 649.852 million weekly impressions at fourth place. Star India’s flagship Hindi GEC Star Plus was at fifth place with 648.518 million impressions followed by its network peer and flagship Telugu GEC Star Maa at sixth place with 568.169 million weekly impressions.

    Network 18’s FTA Hindi GEC Rishtey with 524.829 million weekly impressions was seventh with the Sun TV’s flagship Telugu GEC climbing up one place as compared to last week at eighth place with 523.591 million weekly impressions. Sony Pictures Network India (SPN) women oriented Hindi GEC Sony Pal was at ninth place with 511.107 million impressions while Zeel’s flagship Telugu GEC Zee Telugu completed the list of top 10 channels with 502.844 million impressions.

    In brief, three channels from the Zeel network, two channels each from the Sun TV Network, Star India and Network 18 stables and one channel from SPN made up the top 10 channels across genre list for week 34. All the ten channels were general entertainment channels or GECs’. From the language perspective, six Hindi GECs’, three Telugu GECs’ and one Tamil GEC made up the top 10 channels across genre list for week 34 of 2017.

    Four properties in the Hindi GEC (Urban+Rural), two properties each in the Hindi GEC (Urban) and Hindi GEC (Rural) spaces have helped Zee TV and Zee Anmol retain places in the top 10 channels lists of these markets for week 34 of 2017.

    For Hindi GEC (U+R), Zee Anmol topped the top 10 channels lists with Zee TV at third place. Four programmes – three on Zee TV – Kumkum Bhagya and its spinoff Kumkum Kundali and Sa re ga ma pa little champs and one on Zee Anmol – Jamai Raja were among the top 5 programmes list for week 34 in Hindi GEC (U+R) market.

    Though Zee TV was placed third and Zee Anmol seventh in the top Hindi GEC (U) channels lists, Amul Sa re ga ma pa little champs and Kumkum Bhagya were in the top five programs list for week 34. For the Hindi GEC (R) market, Zee Anmol was placed first and Zee TV fifth in the top 10 channels lists for week 34. Jamai Raja and Kaala Teeka on Zee Anmol were among the top five programmes in the Hindi GEC (R) lists during week 34 of 2017.

  • C. Central leads, Sony Pix slips two slots & Zee Studio enters Top 5

    C. Central leads, Sony Pix slips two slots & Zee Studio enters Top 5

    MUMBAI: Zee Studio has made an entry in the top five English movies channels list, and HBO exited from the list, according to BARC’s week 34 all-India data.

    Sony Pix slipped two slots to the fourth position. Comedy Central emerged as the leader this week climbing two slots and pushing last week’s winner Zee Cafe to the second position in the English Entertainment genre.

    Movies Now jumped a slot to the third position in the English Movies genre. Colors Infinity slipped a slot to the third position in English Entertainment genre. 

    Living Foodz retained the top slot and Fox Life jumped a slot to the second position as FYI TV 18 slipped to the third position in the Lifestyle genre, according to BARC’s data for week 34.

    English Entertainment

    Comedy Central has emerged as the leader in the English entertainment genre with 403 Impressions (000s) sum. Zee Cafe slipped to the second position with 360 Impressions (000s) sum in the top five English Entertainment genre list.

    Colors Infinity came to the third position with 279 Impressions (000s) sum slipping a slot from last week’s BARC India data. Star World and AXN retained their fourth and fifth positions with 270 and 229 Impressions (000s) sum, respectively.

    English Movies

    With a slight fall in the ratings, Star Movies retained its number one position in the English movies genre with 3193 Impressions (000s) sum as compared to 3348 Impressions sum (000s) in week 33. MNX and Movies Now hopped to the second and third positions as compared to last week’s BARC India data with 2858 and 2723 Impressions (000s) sum, respectively.

    Sony Pix slipped to the fourth position from the second position in week 33 with 2639 Impressions (000s) sum. And, Zee Studio, this week, made an entry into the Top 5 channels list with 1463 Impressions (000s) sum.

    Infotainment

    History TV 18, Discovery Channel and National Geographic Channel retained their respective first, second and third positions with a slight fall in the ratings as compared to week 33 with 3396, 3349 and 2563 Impressions (000s) sum, respectively.

    Nat Geo Wild and Animal Planet sat pretty at the fourth and fifth positions, with a slight rise in the ratings as compared to week 33 with 1979 and 1865 impressions (000s) sum.

    Lifestyle

    Living Foodz has retained its numero uno position in the Lifestyle genre with 1337 Impressions (000s) sum. Fox Life and FYI TV 18 interchanged their positions to come on the second and third positions this week with 883 and 804 Impressions (000s) sum, respectively.

    Food Food and TLC sat pretty at the fourth and fifth positions this week with 587 and 457 Impressions (000s) sum.

  • GEC: Zee Anmol retains lead in two markets, Colors tops in urban

    GEC: Zee Anmol retains lead in two markets, Colors tops in urban

    MUMBAI: Zee Anmol has retained its leadership position in two markets — Hindi rural and Hindi (U+R) in week 34 whereas Colors continued to lead the urban market, according to Broadcast Audience Research Council (BARC)’s all-India data.

    Hindi GEC – U+R

    Zee Anmol continued to be the leader in Hindi GEC (U+R) market with an increase in ratings with 815471 Impressions (000s) sum against 671478 (000s) in previous week.

    Colors climbed to number two position with 618223 Impressions (000s) sum followed by Zee TV on the third with 617260 Impressions (000s) sum. Star Plus stood at number four with 598506 Impressions (000s) sum.

    Rishtey grabbed the fifth spot with 520553 Impressions (000s) sum followed by Sony Pal on the number six position with 507753 Impressions (000s) sum.

    Sab TV, Sony Entertainment Television and Star Utsav bagged seventh, eighth and ninth positions respectively with 390017 (000s), 383176 Impressions (000s) and 331097 Impressions (000s) sum.

    Life OK stood on number 10 with 328571 Impressions (000s).

    Hindi GEC – Rural

    Zee Anmol grabbed the first position with 644496 Impressions (000s) sum followed by Rishtey on the second with 389772 Impressions (000s) sum and Sony Pal with 356952 Impressions (000s) sum on the third spot.

    Star Utsav bagged the fourth place with 255900 Impressions (000s) sum and Zee TV the fifth with 246870 Impressions (000s) sum.

    Colors, Star Plus, Big Magic and DD National grabbed the sixth, seventh, eighth and ninth spots with 204350 Impressions (000s) sum, 187255 Impressions (000s), 176799 Impressions and 138549 Impressions (000s) sum, respectively.

    Sab TV stood at the tenth position with 119131 Impressions (000s).

    Hindi GEC – Urban

    Colors retained its top position with 413873 Impressions (000s) sum followed by Star Plus on two with 411251 Impressions (000s) sum and Zee TV on third with 370390 Impressions (000s) sum.

    Sony Entertainment Television stood at number four with 277671 Impressions (000s) sum followed by Sab TV on number five with 270886 Impressions (000s) sum.

    Life Ok and Zee Anmol stood on number six and seven with 213162 Impressions (000s) sum and 170975 Impressions (000s) sum, respectively.

    &TV, Sony Pal and Rishtey grabbed the eighth, ninth and tenth positions respectively with 166519 Impressions (000s) sum, 150801 Impressions (000s) and 130780 Impressions (000s) sum.

  • Republic TV helps increase English News genre viewership

    Republic TV helps increase English News genre viewership

    BENGALURU: Arnab Ranjan Goswami is one of the most recognised faces on Indian Television. Earlier, as the editor-in-chief of the Times Network flagship English News channel Times Now, Goswami raised the hackles of many during his shows on the channel. He quit Times Now in November last year to start another English News channel. Goswami is now the managing director and editor-in-chief of Republic TV, which launched on 6 May 2017. Republic TV is now the bête noire of Times Now.

    Goswami still continues to shout down, to run down panelists who don’t agree with him, who don’t listen to him, who don’t see him eye-to-eye. One may like him, hate him, but one just can’t ignore him.

    And this seems to work for viewers, going by the ratings that Republic TV has been getting. Right from the first week of its launch (week 19 of 2017 – Saturday 6 May 2017 to Friday 12 May 2017) the channel has topped Broadcast Audience Research Council of India (BARC) ratings in its genre.

    Now, to some background. Republic TV has not had a welcome from its peer English News channels – various attempts have been made to make the channel’s presence in the English News genre as unhealthy as possible. Just a couple of weeks after the launch of Republic TV – in week 21, its peer Indian English news channels had withdrawn their watermarks which made it difficult for BARC to fairly measure ratings for the English News genre – the channels didn’t want BARC to measure the new entrant’s ratings claiming that Republic TV was using unfair means to garner more ratings. BARC refused to kowtow, saying that it was only a measuring agency, and not a compliance agency. For a week, ratings of Indian English news channels were not published by BARC, until the erring channels returned to the BARC audience measurement fold.

    Republic TV has been topping the BARC weekly ratings charts (All India (U+R) : NCCS AB : Males 22+ Individuals) for 15 weeks (14 weeks excluding week 21) since its launch. Republic TV and Times Now are the top two channels in the genre. The other channels – be it India Today Television, NDTV 24×7 or CNN News 18 have so far managed to garner half or lesser viewership than Times Now during the first 33 weeks of 2017.

    In week 19 – the week that it was launched, Republic TV garnered 2.117 million weekly impressions – the second highest ratings ever by a channel in 2017. Week 19 was an ordinary week, and yet the ratings for its biggest competitor and Goswami’s previous employer – Times Now rose by 78 percent to 1.148 million impressions as compared to its week 18 ratings of 0.645 million weekly impressions. The combined ratings of the other 4 channels besides Republic TV that belong to top 5 English News channels list in week 19 (Times Now, NDTV 24×7, India Today Television CNN)   were just a little more than those of Republic TV at 2.165 million weekly impressions. The combined ratings of the English News genre in week 19 of 2017 were 4.282 million, the second highest ratings ever by the genre’s top 5 channels in 2017.

    The only other time that a channel obtained higher ratings was in week 11 of 2017 – (Saturday, 11 March 2017 to Friday 17 March 2017) – this was the week in which election results for five states were announced. Times Now garnered 2.282 million weekly impressions in that week – note Republic TV was not present on television at that time. The combined weekly impressions of the top 5 English News channels in week 11 were 4.897 million– the highest combined ratings obtained by the top 5 channels of the genre to date in 2017.

    Until week 18, the average ratings of the English News genre were 1.884 million weekly impressions. Between weeks 19 and 33 (excluding week 22 ratings) the genre’s average ratings have gone up by 65 percent to 3.107 million weekly impressions. Please refer to the figure below:

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    The other English News channels have also gained because of Republic TV. The average ratings of the other 4 channels from BARC’s top 5 English News channels list between week 19 and week 33 (excluding Republic TV, from week 19 onward) was 1.9 million weekly impressions. The number may seem just a little more than average weekly impressions of 1.884 million of the top 5 English News channels until week18 – note this is the combined number for 5 channels, while average of 1.9 million weekly impressions after week 18 is the number for 4 channels.

    Republic TV’s closest competitor Times Now has seen a 26 percent increase in its average weekly ratings for 14 weeks between weeks 19 and 33 of 2017 (excluding week 21) to 0.947 million weekly impressions as compared to the average of 0.751 million weekly impressions the channel had for 18 weeks – between weeks 1 to 18 of 2017. Over the past few weeks, Times Now ratings have been closing in on Republic TV’s ratings. Will the channel be able to claw back to its numero uno position? Only time can tell.

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  • Strong movie selection propels Sony Max to second place across genres

    Strong movie selection propels Sony Max to second place across genres

    BENGALURU: The Hindi dubs of Tamil and Telugu movies Kanchana Returns or Kanchana 2 and Sarrainodu on Sony Max were among the top 5 most watched Hindi movies on television as per Broadcast Audience Research Council of India weekly data across HSM (U+R) : NCCS All : 2+ Individuals for week 33 of 2017 (Saturday, 12th August 2017 to Friday, 18th August 2017). In the HSM Urban market, besides the two movies mentioned above, it was Bahubali the Beginning that were among the most watched movies on Hindi movies channels in week 33. Four of the five top slots were taken up by these movies on Sony Max in the week. Strong movie selection such as these has catapulted Sony Max to second place in the top 10 channels across genres list for week 33. Sony Max scored 680.893 million weekly impressions, far behind the top 10 channels across genre Sun TV that had 1,066.846 million weekly impressions.

    Two channels each from the Sun TV Network, Zee Entertainment Enterprises Limited (Zeel), Star India, Network 18 (Viacom 18) and Sony Pictures Network were among the top 10 channels across genre list for week 33 of 2017. In terms of genre, six Hindi GECs’, two Telugu GECs’, and one channel each from the Hindi Movies genre and Tamil GEC genres made up the list of top 10 channels across genre for week 33.

    Close on the heels of Sony Max was Zeel’s flagship Hindi GEC Zee TV at third place across genre with 674.492 million weekly impressions followed even more closely by Zeel’s FTA GEC channel Zee Anmol with 673.259 million weekly impressions. Over the past few weeks, these two Zeel GEC’s have been topping Hindi GECs’ in the across genres list, and they continued to do so in week 33 also.

    Following Zee Anmol was Star India’s flagship Hindi GEC Star Plus with 647.107 million weekly impressions at fifth place. Network 18’s (Viacom 18) flagship Hindi GEC Colors at sixth place with 634.677 million weekly impressions was followed by Star India’s flagship Telugu GEC Star Maa at seventh place with 596.510 million impressions. Another Sony Pictures Network channel (SPN) and women oriented Hindi GEC Sony Pal was at eighth place with 555.271 million weekly impressions.

    The Sun Network’s flagship Telugu GEC Gemini TV was at ninth place with 539.099 million weekly impressions followed by Viacom 18’s FTA Hindi GEC Rishtey with 520.444 million weekly impressions.

  • Star Movies tops, MNX & Colors Infinity SD move two slots each

    Star Movies tops, MNX & Colors Infinity SD move two slots each

    MUMBAI: Star Movies has emerged as a leader this week (33) pushing last week’s winner MNX to the third position in the English Movies genre, according to BARC’s all-India data.  In the lifestyle genre, TLC has entered the Top 5 list pushing out Travel XP HD. Colors Infinity SD jumped from the fourth to the second position in the English Entertainment genre.

    English Entertainment

    Zee Cafe has retained its numero uno position in the English entertainment genre with 357 Impressions (000s) sum. Colors Infinity SD came on the second position followed by Comedy Central on the third position with 295 and 227 Impressions (000s) sum, respectively.

    Star World slipped a slot to the fourth position with 164 Impressions (000s) sum whereas AXN is at the fifth position with 105 Impressions (000s) Impressions.

    English Movies

    Star Movies has retained its number one position in the English movies genre with 3348 Impressions (000s) sum. Sony Pix and MNX with 2869 and 2624 Impressions (000s) sum, respectively, came on the second and the third positions. 

    Movies Now and HBO sat pretty at the same respective fourth and fifth positions as last week’s with 2539 and 2375 Impressions (000s) sum.

    Infotainment

    History TV 18, Discovery Channel and National Geographic Channel retained their respective first, second and third positions with 3698, 3603 and 2653 Impressions (000s) sum.

    Nat Geo Wild and Animal Planet interchanged their positions to come on the fourth and fifth positions this week with 2246 and 2116 impressions (000s) sum.

    Lifestyle

    Living Foods, witnessing a slight fall in the rating as compared to week 32, still lead the genre this (33rd) week with 1334 Impressions (000s) sum. 

    FYI TV18 climbed a slot to the second position whereas Fox Life slipped a slot to reach the third position with 839 and 789 Impressions (000s) sum, respectively. 

    Food Food sat pretty at the fourth position with 695 Impressions (000s) sum. And, TLC, this week, made an entry into the Top 5 channels list with 497 Impressions (000s) sum.

  • Hindi GEC: Star Plus slips in 3 markets, Colors reclaims leadership in urban

    Hindi GEC: Star Plus slips in 3 markets, Colors reclaims leadership in urban

    MUMBAI: Colors has reclaimed its leadership position in Hindi GEC genre’s urban market in week 33 of BARC’s all-India data, pushing Star Plus to the second position. Star Plus, in the rural market, slipped two slots to the eighth position. In the urban + rural market, Star Plus slipped a slot to the fourth position. In the same market, Big Magic and Colors, respectively, pocketed the sixth and seventh positions.

    Sa Re Ga Ma Pa Little Champs on Zee TV and Khatron Ke Khiladi on Colors  ranked as first and second best among the GEC programmes this week.

    Hindi GEC (urban)

    Colors has reclaimed its leadership position in Hindi GEC genre’s urban market with 414753 Impressions (000s) sum, pushing Star Plus to the second position with 409961 Impressions (000s) sum. 

    Zee TV, Sony Sab and Sony Entertainment bagged the third, fourth and fifth positions respectively with 379772 Impressions (000s) sum, 2888468 Impressions (000s) sum, 280912 Impressions (000s) sum. Life OK, &tv and Sony Pal pocketed the sixth, seventh and eighth positions respectively with 215349 Impressions (000s) sum, 164278 Impressions (000s) sumand 156309 Impressions (000s) sum.

    Zee Anmol and Rishtey came at the ninth and tenth positions, respectively, with 145461 Impressions (000s) sum and 133455 Impressions (000s) sum.

    Hindi GEC (rural) 

    In this market, Zee Anmol, Sony Pal, Rishtey, Zee TV and Star Utsav retained their respective first, second, third, fourth and fifth positions with 526017 Impressions (000s) sum, 395287 Impressions (000s) sum, 382416 Impressions (000s) sum, 248686 Impressions (000s) sum and 238426 Impressions (000s) sum.

    Big Magic and Colors climbed a spot each to reach sixth and seventh position with 191008 Impressions (000s) sum and 188848 Impressions (000s) sum. On the eighth position appeared Star Plus (187393) with a fall of two slots as compared to week 32.

    Life OK and Sony Sab came at the ninth and tenth positions 121415 Impressions (000s) sum and 108412 Impressions (000s) sum.

    Hindi GEC (U+R)

    Retaining the first and second positions respectively in week 33 were Zee Anmol and Zee TV with 671478 Impressions (000s) sum and 628459 Impressions (000s) sum. Colors and Star Plus interchanged their last week’s positions to appear at third and fourth positions this week, respectively.

    Sony Pal, Rishtey and Sony Sab with 551597 Impressions (000s) sum, 515871 Impressions (000s) sum and 396881 Impressions (000s) sum respectively retained the fifth, sith and seventh positions. 

    Sony Utsav, Life OK and Star Utsav bagged the eight, ninth and tenth positions with 387798 Impressions (000s) sum,  336765 Impressions (000s) sum and 313710 Impressions (000s) sum.

  • English News, Religious & Music HSM genres lose: Chrome DM

    English News, Religious & Music HSM genres lose: Chrome DM

    MUMBAI: ‘Sports – All-India’ genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

    Among the losers this week, the English News genre in six metros decreased by 0.70 per cent. In this genre, however, Loksabha TV was the top gainer with 93.8 per cent OTS.  Religious- HSM Excl <1L genre dropped by 0.49 per cent this week wherein Sanskar stood at number one with 95.9 per cent OTS. Music- HSM Excl <1L recorded a fall of 0.31 per cent. However, Sony Mix emerged as the leader in the genre with 90.8 per cent OTS.

    Among gainers, next in the tally was English GEC genre which bagged the second spot in the chart, seeing a growth of 1.32 per cent in six metros. Colors Infinity lead the genre with 47.7 per cent OTS.

    With a growth of 1.06 per cent, ‘Kids- All India’ grabbed the third spot. In the kids genre, Nickelodeon stood at number one with 88.6 per cent OTS. This was followed by ‘Infotainment – All India’ genre on the fourth position with 0.93 per cent with NGC leading the chart with 92.3 per cent OTS.

    Last, but not the least, the Youth genre in the Hindi-speaking market (HSM) stood at the fifth position with a growth of 0.88 per cent. MTV topped the genre with 90.7 per cent OTS.

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