ITV

Category: Viewership

  • Colors Infinity climbs two slots and Food Food enters top 5

    Colors Infinity climbs two slots and Food Food enters top 5

    MUMBAI: Colors Infinity SD climbs two slots in the English entertainment genre according to all-India BARC week 41 data. AXN dropped two slots to fourth position in the English movies genre.

    Discovery Channel retained its leadership in the infotainment genre, whereas Food Food made an entry in the top 5-lifestyle channels’ list while NDTV Good Times dropped out of the list.

    English Entertainment

    Comedy Central sits on top position with 360 Impressions (000s) sum. Colors Infinity SD climbs two slots to the second position with 302 Impressions (000s) sum followed by Zee Cafe with 241 Impressions (000s) sum. AXN dropped two slots to fourth position with a slight dip in the ratings with 161 Impressions (000s) sum as compared to last week’s 221 Impressions (000s) sum. Star World sits at fifth position with 143 Impressions (000s) sum.

    English Movies

    Star Movies and Sony Pix retain their first and second position with 2401 Impressions (000s) sum and 2241 Impressions (000s) sum respectively. MNX and Movies Now sits at third and fourth position with 2150 Impressions (000s) sum and 2067 Impressions (000s) sum respectively followed by HBO on fifth slot with 1473 Impressions (000s) sum.

    Infotainment

    Discovery channel retained its leadership with 3138 Impressions (000s) sum in the infotainment genre while Animal Planet jumped to the second position with 2994 Impressions (000s) sum.

    History TV18 stood third this week with 2566 Impressions (000s) sum from the second position in week 38.

    Nat Geo Wild and National Geographic Channel retained their fourth and fifth positions respectively with 2217 Impressions (000s) sum and 2163 Impressions (000s) sum.

    Lifestyle

    Living Foodz, Fox Life, FYI TV18 and TLC retained their first, second, third and fourth position respectively with 1342 Impressions (000s) sum, 821 Impressions (000s) sum, 776 Impressions (000s) sum and 662 Impressions (000s) sum.

    Food Food made a new entry in the last position this week replacing NDTV Good Times with 564 Impressions (000s) sum.

  • OTT trumps TV by 44 min among youth: Chrome DM

    OTT trumps TV by 44 min among youth: Chrome DM

    BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) “OTT Consumption” study has revealed.

    The average daily time spent on content consumption online was 44 minutes higher than the average daily time spent on content consumption on television. Chrome’s survey included 2,505 respondents of which 28 per cent were aged between 15 and 24 years and 72 per cent were in the age group of 25 to 34. 49 per cent of the respondents were male and 51 per cent were female.

    Television versus online

    According to the study, 16 per cent of the respondents consumed content only on online devices, while only two per cent said that they consumed content on television alone. 81 per cent of the respondents said that they consumed content on both the platforms.

    Consumption patterns by respondents who used both platforms for content consumption

    2,054 respondents consumed content both on television and online.

    Genres consumption

    A mobile phone was the preferred device for music consumption among respondents who used both platforms. Eighty three per cent of the 2,054 respondents said that they consumed music on mobile phones as compared to 34 per cent that said that they also consumed music on television and 17 per cent who said that they also used a desktop/laptop for listening to music.

    In the case of movies, television was the preferred device with 66 per cent saying that they watched movies on television as compared to 39 per cent who watched movies on mobile phones and 29 per cent who watched movies on a desktop/laptop.

    Television was also the preferred device for news consumption, with 64 per cent watching it on television and 29 per cent who also watched it on a mobile phone and 9 per cent who also consumed news on a desktop/laptop.

    Seventy four per cent of the respondents consumed sports content on television. 21 per cent and 14 per cent also consumed it on mobile phone and desktop/laptop respectively.

    Sixty nine per cent consumed GEC content on television, and 17 and 6 per cent watched it on mobile phone and desktop/laptop respectively.

    Daily time spent on the mediums

    The average daily time spent online by the 2,054 respondents who consumed content on both television and online was 1 hour 37 minutes on television and 2 hours and 21 minutes online.

    Twenty nine per cent spent less that 30 minutes viewing television, 39 per cent spent between 1 and 2 hours viewing television daily; 26 per cent spent between 2 and 3 hours daily watching television, 3 per cent spent 3 to 5 hours viewing television daily and 3 per cent spent more than 5 hours on daily television viewing.

    Comparative numbers for online consumption of content were: 23 per cent spent each less than 30 minutes daily and between 1 and 2 hours daily; 29 per cent spent between 2 and 3 hours daily; 9 per cent spent between 3 and 5 hours and 17 per cent spent more than five hours on online content consumption daily.

    Frequency

    Seventy four per cent of were daily watchers of television and 26 per cent had no fixed routine for watching television. 77 per cent watched content online daily; 14 per cent watched content online during weekends and 9 per cent had no fixed routines.

    Apps

    YouTube was the preferred app for consumption of all types and genres of content. Other apps/websites such as hotstar, JioTV, Eros Now, Voot, gaana, saavn, Wynk Music, Sony Liv, TOI and NDTV were used for different content genres.

    Top three apps for music consumption

    The top three apps for Hindi music consumption were YouTube, Hungama and gaana , while for English music consumption they were YouTube, Wynk Music and gaana. In the case of Regional Music, the top three apps were YouTube, saavn and JioTV

    Top three Movie apps

    The top three apps for Hindi content consumption were YouTube, hotstar and Eros Now, for both English and Regional content they were YouTube, hotstar and JioTV.

    Top three GEC apps

    The top three apps for Hindi GEC content were YouTube, hotstar and Voot, while for English and Regional content they were YouTube, hotstar and JioTV.

    Top 3 sports apps.

    The top 3 sports apps were YouTube, hotstar and Sony Liv

    Top 3 News apps/websites

    The top 3 News apps/websites were YouTube, NDTV and TOI

    Top 3 apps for Online exclusive content

    The top 3 apps for online exclusive content were YouTube, Hotstar and Voot

  • BARC India and DEN Networks join hands for RPD; move to boost TV viewership measurement

    BARC India and DEN Networks join hands for RPD; move to boost TV viewership measurement

    MUMBAl: TV viewership measurement in India is set to get a boost. In a major development, BARC India has partnered with the cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set-top boxes (STBs).

    As part of this partnership, BARC India will fetch data from STBs of DEN Networks. DEN networks, will also use this data for subscriber management, packaging opportunities and to drive advertising revenue on their in-house channels.

    BARC India, will use a portion of DEN Networks subscriber base to augment its TV measurement service. The large pool of panel households will also help address the issue of panel home tampering.  

    BARC India had recently upped its panel home size to 30,000. These RPD partnerships will enable BARC India to capture viewership from an exponentially larger panel.

    “Collecting viewership data using RPD is a global practice. However, for BARC India it will be another global-first as we integrate this as part of the currency. Our partnership with DEN is the first step towards using RPD for TV viewership measurement,” said BARC India CBO Romil Ramgarhia.

    BARC India, which is looking at partnering with more Cable and DTH operators for RPD, believes that this approach will allow expansion of panel households to over 150,000 in the near future.

    “Currently, most cable / DTH operators in India do not have information on how their subscribers consume content. With more interactive services being launched, this will be a very valuable information for the platform owners. This partnership is a win-win for both and will benefit the larger ecosystem,” added Romil.

    DEN Networks CEO SN Sharma said, “Data gathering and analytics is becoming increasingly relevant in a vast and heterogeneous society like India.  With this partnership, we have taken the first steps towards world class data analytics of subscriber viewing patterns which will help us to serve our customers in a far more effective way and enabling us to offer personalised services.”

    Also Read:

    BARC India in talks with DTH ops, MSOs for RPD to boost robustness 

    BARC India to TRAI and MIB: Tweak legislation to make data tamper-proof

    BARC India to halt analogue measurement from July, up overall data collection

    Industry needs to understand on-ground changes in distribution, not question flux in data, says Partho Dasgupta

  • Zee Café’s new Rated ‘H’ shows to captivate millennials (updated)

    Zee Café’s new Rated ‘H’ shows to captivate millennials (updated)

    MUMBAI: Zee Café viewers can expect fresh entertainment in its upcoming slot Hollywood on Café from 16 October. 5 new drama series – The Young Pope, Taboo, 11.22.63, The Son and Guerrilla – will air from Monday to Friday at 9 pm.

    These new shows are a part of its new concept called ‘Rated H’, where TV shows are made with Hollywood-scale budgets, with intriguing, refined and compelling narratives, and provide a unique and extremely premium experience. Hollywood names like Tom Hardy, Jude Law, Pierce Brosnan, Idris Elba and James Franco will be the highlight of the shows.

    Despite other broadcasters leaning towards the digital medium, Zee Café still considers TV as the king of content. Considering the Year-to-date ratings from April, the channel claims to have maintained its top position.

    ZEEL business cluster head-premium and FTA-GEC channels Aparna Bhosle says, “The English entertainment sector, which has a market of Rs 3.5–4,5 billion, has always been niche and exposing more people to the content will help in its expansion. To stay true to our tagline of ‘All Eyes On You’, we must keep engaging our audience with new shows.”

    The section targets discerning millennials who crave scale and quality. An all-round marketing plan, while keeping in mind the scale of the shows and unconventional storylines, has been adopted. Advertisers on board include Renault Captur, Blender’s Pride Fashion Tour Music CDs, Nokia Smartphones and Engage Perfume Spray. “Zeel has an ongoing outdoor marketing deal with the airports authority (of India – AAI) at its Mumbai and Delhi locations,” Bhosle said.

    The 5 drama series are:
    The Young Pope is an English-language Italian drama television series created and directed by Paolo Sorrentino. The series stars Jude Law and Diane Keaton. It was co-produced by European production companies Wildside, Haut et Court TV, and Mediapro. It has only one season with 10 episodes in it and the runtime is 46-60 minutes. It will air on Mondays at 9 PM.

    The Son is an American drama television series of 10 episodes based on the 2013 book of the same name by Philipp Meyer. The show was created and developed by Meyer, Brian McGreevy, and Lee Shipman. The runtime is 42- 49 minutes. On May 12, 2017, the series was renewed for a second season. It will air on Tuesdays at 9 PM.

    Taboo is a British television drama programme produced by Scott Free London and Hardy Son & Baker. It was created by Steven Knight, Tom Hardy, and his father, Edward Hardy, and is based on a story written by Tom and Edward Hardy. The eight-part series, set in 1814, begins with James Delaney (Tom Hardy) returning to England after spending twelve years in Africa with fourteen stolen diamonds, following the death of his father and when the war with the United States was nearing its end. The runtime of the series is 55-57 minutes. Taboo will air Thursdays at 9 PM

    11.22.63 is an American science fiction thriller mini-series based on the book 11/22/63 by Stephen King, and consisting of eight episodes. The series is executive-produced by J. J. Abrams, King, Bridget Carpenter and Bryan Burk, and produced by James Franco, who also has the main role. The production companies involved are Bad Robot Productions and Warner Bros. Television. The runtime of the series is 44-81 minutes. 11.22.63 premieres 18 October, Wednesdays at 9 PM.

    Guerrilla is a six-part British drama mini-series set in early 1970s London, against the backdrop of the Immigration Act 1971 and British black power movements such as the British Black Panthers and Race Today Collective. It was written and directed by John Ridley and stars Idris Elba, Freida Pinto and Babou Ceesay in leading roles. The production company is ABC Signature studios. The runtime is 60 minutes. Guerrilla premieres 20 October, Fridays at 9 PM.

    Out of the five, the channel has digital rights for The Young Pope, Taboo and Guerrilla.

  • English Ent.: Discovery regains lead, Movies Now slips two slots

    English Ent.: Discovery regains lead, Movies Now slips two slots

    MUMBAI: Discovery Channel has regained its leadership in the infotainment genre, albeit with a fall in their ratings as compared to the previous BARC week. NDTV Good Times made an entry into the Top 5 list securing fifth position, replacing Food Food.

    Infotainment

    Discovery Channel emerged as the leader with 3127 Impressions (000s) sum in the infotainment genre in BARC week 40 while History TV18 slipped to the second position with 2970 Impressions (000s) sum.

    Animal Planet, National Geographic Channel and Nat Geo retained their respective third, fourth and fifth positions with 2407 Impressions (000s) sum, 2335 Impressions (000s) sum and 2258 Impressions (000s) sum.

    Lifestyle

    Living Foodz with 1202 Impressions (000s) sum retained its leading position, albeit with a fall in the ratings as compared to last week’s 1452 Impressions (000s) sum.

    Fox Life secured the second position, witnessing an increase in the ratings with 1083 Impressions (000s) sum as compared to 835 Impressions (000s) sum in the previous week. FYI TV18 slipped a slot to the third position with 1014 Impressions (000s) sum but with a fall in the ratings as compared to the last week.

    TLC retained its fourth position with 712 Impressions (000s) sum whereas NDTV Good Times made an entry gaining fifth position with 422 Impressions (000s) sum.

    English Entertainment

    Comedy Central with a decent hike in ratings sits at the top position with 340 Impressions (000s) sum as compared to the last week’s 296 Impressions (000s) sum. AXN climbed two slots to reach the second position with a slight increase in the ratings with 221 Impressions (000s) sum followed by Zee Cafe, witnessing a fall in the ratings.

    Colors Infinity SD slipped a slot to reach the fourth position with 202 Impressions (000s) sum with a slight dip in the ratings. Star World sits at the fifth position with 192 Impressions (000s) sum.

    English movies

    Star Movies bagged the top position witnessing a slight decrease in ratings. Sony PIX and MNX climbed a slot each to the second and third positions respectively with 2533 Impressions (000s) sum and 2406 Impressions (000s) sum.

    Movies Now slipped two slots to reach the fourth position with 2390 Impressions (000s) sum followed by HBO at the fifth position with 1517 Impressions (000s) sum.

  • Sony GEC climbs to top position in urban market in BARC wk 40

    Sony GEC climbs to top position in urban market in BARC wk 40

    MUMBAI: Backed by KBC, Sony Entertainment Television has bagged the leadership position in the GEC urban market in week 40 of Broadcast Audience Research Council (BARC) all-India data.

    Zee Anmol has retained its numero uno position the Hindi GEC (U+R) market. Colors jumped to the number two position in (U+R) market and Star Bharat grabbed the number three position in the same market.

    GEC (U+R)

    Zee Anmol bagged the first position with 786847 Impressions (000s). Colors jumped from the fifth position to second this week with 626274 Impressions (000s) followed by Star Bharat on the third position with 624082 Impressions (000s) and Zee TV on the fourth position with 616889 Impressions (000s).

    Sony Entertainment Television has pocketed the fifth spot with 604669 Impressions (000s) sum.

    Sony Pal, Star Plus and Rishtey stood at number six, seven and eighth positions with 546386 Impressions (000s), 507172 Impressions (000s) and 371110 Impressions (000), respectively.

    Sab TV and Star Utsav bagged ninth and tenth spots with 358913 Impressions (000s) an 345438 Impressions(000s).

    GEC (rural)

    In this market, Zee Anmol, Sony Pal and STAR Bharat respectively bagged the first, second and third positions garnering 618792, 381567 and 339403 Impressions (000) sum.

    Rishtey, STAR Utsav and Zee TV pocketed the fourth, fifth and sixth positions with 275668, 263901 and 249720 Impressions (000) sum, respectively.

    At the seventh, eighth, ninth and tenth positions are Colors with 191864 Impressions (000) sum, STAR Plus with 161369 Impressions (000) sum, Sony Entertainment Television with 161170 Impressions (000) sum and Big Magic with 153662 Impressions (000) sum.

    GEC (Urban)

    In this market, Sony Entertainment Television bagged the first position with 443498 Impressions (000s) sum.

    Colors, Zee TV and STAR Plus pocketed the second, third and fourth positions respectively with 434409, 367169 and
    345802 Impressions (000s) sum.

    STAR Bharat with 284679 Impressions (000s) sum, SONY SAB with 257118 Impressions (000s) sum and Zee Anmol with 168055 Impressions (000s) sum grabbed the fifth, sixth and seventh positions, respectively.

    At the eighth, ninth and tenth positions are — Sony Pal with 164818 Impressions (000s) sum, &TV 161778 with Impressions (000s) sum and Rishtey with 95442 Impressions (000s) sum.

  • Most watched Hindi GEC primetime programmes by urbanites in 2017

    Most watched Hindi GEC primetime programmes by urbanites in 2017

    BENGALURU: In earlier papers, we had discussed the most watched Hindi GEC primetime programmes in the Hindi Speaking Market (HSM – U+R) and the HSM – Rural markets in India. We also mentioned the genres that both markets preferred. Both the reports were based on the weekly viewership ratings of the top 5 primetime programmes in the HSM (U+R) and the HSM (R) markets respectively published by Broadcast Audience Research Council of Indi (BARC) during the first 39 weeks of 2017.

    It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of 2017. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list during the period under consideration. Hence the actual ratings could be higher.

    So what Hindi GEC programmes does the urban Indian watch during primetime? Continuing with BARC data for the primetime (1830 to 2130 hours) HSM (U) NCCS 2+ individuals market as a reference, HSM (U) leads the HSM (U+R) market in terms of the most liked programmes during primetime, well almost… As in the case of the HSM (U+R), Balaji Telefilms productions Kumkum Bhagya and Naagin 2 are the genre leaders in that order. With a slight reshuffle, it is the long running Yeh Rishta Kya Kehlata Hai on Star Plus that is the third most watched Hindi GEC primetime programme in the HSM urban market, displacing the reality show Amul Sa Re Ga Ma Pa Little Champs on Zee TV to fourth place form its third place in the larger HSM (U+R) market.  And there is more, urbanites seem to prefer the sitcom Tarak Mehta Ka Ooltah Chasmah on Sony Pal during primetime, as compared to the overall HSM market that prefers the Balaji Telefilms produced family soap and spinoff – Kundali Bhagya. Please refer to the figure below for the ratings of the top five watched Hindi GEC primetime programmes by HSM urban India during the first 39 weeks of 2017.

    public://1111111111111111111_0.jpg

    Urban HSM markets prefer soaps the most, quite like the overall HSM (U+R) and the HSM (R) markets. Please refer to the genre preferences of the urban Hindi Speaking Markets in India during the first 39 weeks of 2017.

    public://2222222222222_2.jpg

    Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards and Sansui Colors Stardust Awards

     

  • What viewers say about Bigg Boss: Chrome DM survey

    What viewers say about Bigg Boss: Chrome DM survey

    BENGALURU: Manveer Gurjar’s winning of the tenth season of Bigg Boss on Sunday 29 January 2017 was the second most watched primetime episode by the urban Hindi Speaking Market (HSM – urban) in week 5 of 2017 and probably had the highest rating among urbanites for any Hindi GEC programme for that day. Swami Om’s antics, the common man’s win, peccadilloes of the participants, maybe even the fact that demonetisation happened while the season was midway probably made season 10 the most liked season of Bigg Boss.

    Chrome Data Analytics & Media surveyed 3,257 respondents from HSM comprising of 31 percent respondents between the age group of 15 to 24 years, 29 percent between the age group of 25 to 34 years, 26 percent between the age group of 35 to 44 years and 15 percent of age 55 years and more. Sixty percent of the respondents were male and 40 percent were female. 98 percent of the respondents were aware about the Bigg Boss show. 90 percent of the respondents were aware of the current Big Boss season 11, while 10 percent didn’t know about it. Season 11 has the tagline Padosi Aa Rahein Hain Bajane Baarah.

    Season 10 was watched by 63 percent of the respondents as compared to 29 percent who had watched the first season of Bigg Boss. Among the 10 seasons so far, the second season was the least watched by 3,188 respondents – just 23 percent had watched it. Seasons 8 and 9 were the most watched seasons after season 10 – 52 percent of the respondents had watched them.

    Season 10 of Bigg Boss had the highest number of respondents who considered it their favourite season – 37 percent. Season 3 was probably the least liked with no one voting for it. After season 10, season 8 was the most liked – 15 percent of the respondents liked it. Only two percent each of the respondents considered three seasons – 2, 5 and 9 as their favourites. 10 percent of 3,188 respondents said that the first season was their favourite season.

    public://Untitled-3_20.jpg

    78 percent of 3,188 respondents had watched promos of season 11, while 22 percent hadn’t. 74 percent of the respondents who had watched promos had seen them on television, while 26 percent had seen the promos online.                                          

    About the concept of season 11 –  Padosi, 37 percent felt that it was more interesting, 18 percent felt that it was not more interesting, while 45 percent felt that maybe it was more interesting, than the Aam Aadmi concept. Will the Padosi concept of Bigg Boss Season 11 be better and garner a larger audience? Time will only tell.

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  • Kumkum, Naagin, Amul Sa Re Ga among highly rated Hindi GEC primetime progs

    Kumkum, Naagin, Amul Sa Re Ga among highly rated Hindi GEC primetime progs

    BENGALURU: Hindi GEC rules ad rates in general, unless of course one talks of special cricketing events such as the two odd month long Indian Premier League (IPL) or international cricket. Two internationally backed private limited networks hold rights to most of the sports events – whether their own events or of those that they have paid the billions of rupees for.

    So which are the most watched programmes in Hindi GEC during primetime? What are the genres that Hindi GEC (U+R) audiences prefer?

    Hindi GEC (U+R)

    According to Broadcast Audience Research Council of India (BARC) weekly lists for top 5 Hindi GEC programmes during Prime Times (1800 to 2330 hours, HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) for weeks 1 to 39 of 2017, there are two Hindi GEC dramas that stand out far above the rest of the pack. Both are productions by the Ektaa Kapoor led Balaji Telefilms Limited (Balaji Telefilms). One is a family drama loosely based on Jane Austin’s novel Sense and Sensibility and the other is the second season of a Supernatural soap. Next is a homegrown season of a reality or musical talent show that commenced in 1995 and came up with various combinations of performers from different age groups. The current edition of the show is the twenty fifth one.

    It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

    The family drama Kumkum Bhagya premiered on 15 April 2014 as a daily soap on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV. The show is the most watched Hindi GEC soap in 2017 until week 39 (Saturday, 23 September 2017 to Friday, 29 September 2017) on the same channel during primetime in terms of viewership. Kumkum Bhagya has garnered 420.486 million impressions until week 39 during its first run time of 2100 to 2130 hours during the first 39 weeks of 2017.It has been present in BARC’s top 5 Hindi GEC programmes list during all the 39 weeks of 2017 that have elapsed so far.

    The Supernatural soap Naagin 2 airs at the 2000 hours primetime slot on Network 18’s flagship Hindi GEC Colors. The show has garnered a phenomenal 279.149 million impressions during the 25 weeks that it has featured in the top 5 Hindi GEC programmes in the first 39 weeks of 2017 on Colors. The show is also aired on Network 18’s free-to-air (FTA) Hindi GEC Rishtey and it has earned 137.559 million impressions during the 14 weeks that it was present the top 5 prgrammes list in the first 39 weeks of 2017.

    The musical reality show Sa Re Ga Ma Pa was first aired on International Labour Day (and Maharashtra Day) on 1 May 1995 with Indian singer Sonu Nigam as the host on Zee TV. Since then there have been multiple variants to the show that include Sa Re Ga Ma Pa Challenge, Sa Re Ga Ma Pa Ek Main aur Ek Tu, Sa Re Ga Ma Pa Little Champs, Sa Re Ga Ma Pa Challenge USA and Sa Re Ga Ma Pa Mega Challenge. The current version of the show is the twenty fifth edition overall as mentioned above, and the second season of Sa Re Ga Ma Pa Little Champs that has singer Aditya Narayan as the show host. The show has Indian dairy major Amul as the title sponsor. Amul Sa Re Ga Ma Pa Little Champs has garnered 243.84 million impressions during the 25 weeks that it was among the top 5 channels list in the first 39 weeks 0f 2017.

    Please refer to the figure below for the top 5 Hindi GEC (U+R) Primetime Programmes during the first 39 weeks of 2017.

    public://11111111111111_2.jpg

    Among the top 5 Hindi primetime programmes based on analysis of BARC data for weeks 1 to 39 of 2017 – HSM (U+R), three are from Zee TV. Besides the two programmes mentioned above, the third one is the spinoff of Kumkum Bhagya, also by Balaji Telefilms, which premiered on 12 July 2017. The programme has been among the top 5 Hindi GEC programmes right from the very first week of launch. It has scored 124.122 million impressions right from the 12 weeks that it has appeared in the top 5 programmes list.

    Yeh Rishta Kya Kehlata Hai, a family drama created by Director’s Kut Productions, premiered on 9 January 2009 on Star India’s flagship Hindi GEC Star Plus. The soap was the fourth most programme which scored 150.722 million impressions during the 16 weeks that it was in the top 5 programmes list in the first 39 weeks of 2017.

    Here below is the viewership of genres during primetime of the first 39 weeks of 2017

    public://222222222222_1.jpg

    Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

  • Republic TV leads English News as genre ratings increase a bit

    Republic TV leads English News as genre ratings increase a bit

    BENGALURU: The Arnab Goswami led Republic TV continued its supremacy over the English News genre in week 39 of 2017 (Saturday, 23 September 2017 to Friday, 29 September 2017). The channel has been topping Broadcast Audience Research Council of India (BARC) weekly lists of top 10 English News channels All India (U+R) : NCCS AB : Males 22+ Individuals right from the very first week of its launch on 6 May 2017 (week 19 of 2017). The Times Group flagship English News channel Times Now, which had what seemed an unassailable first rank in the genre, was replaced by Republic TV. The combined ratings of the top 5 English News channels in week 39 of 2017 increased to 2.888 million weekly impressions as compared to the 2.716 million weekly ratings in week 38. All the top five channels in week 39 retained their week 38 ranks and places, with four of the five scoring higher ratings as compared to the previous week. Only NDTV 24 x 7 had slightly lower ratings in week 39 as compared to week 38.

    In week 39 of 2017, Republic TV viewership increased to 0.982 million weekly impressions from 0.902 million weekly impressions in week 38. Times Now saw its weekly impressions in week 39 increase to 0.857 million as compared to 0.791 million in the previous week and was ranked second in the list. CNN News 18 was ranked third in week 39 with 0.368 million weekly impressions, higher as compared the 0.347 million weekly impressions in week 38.

    India Today Television also retained rank four with 0.353 million weekly impressions in week 39 of 2017 as compared to 0.343 million weekly impressions in week 38. NDTV 24 x 7 completed the quintet with 0.328 million weekly impressions in week 39 as compared to 0.331 million weekly impressions in week 38. In week 38, NDTV 24 x 7 had re-entered at fifth place in the top 5 English News genre list replacing BBC World News.

    In the meantime, both the genre toppers – Republic TV and Times Now continued their on-air muscle flexing on their respective channels just after BARC ratings were released today after 1100 hours. Each once again showed different interpretations of BARC data to its genre leadership in terms of viewership, while accusing the other of mis-practice and unfairness. Detailed BARC data is generally released to paid subscribers at 1100 hours on Thursday and limited data that has been used to make this report to the public at 1300 hours. Since Thursday 5 October 2017 was a public holiday, the data was released one day later on 6 October 2017.