ITV

Category: Viewership

  • TV viewership remains consistent QoQ, each year: BARC

    TV viewership remains consistent QoQ, each year: BARC

    MUMBAI: The latest All India Broadcast Audience Research Council (BARC) report studied the seasonal nature of television audience with respect to the viewership data over the past two years. BARC made an attempt to uncover some trends and insights that may be of value to the stakeholders for anticipating and formulating annual plans.

    According to the report, TV viewing pattern remains consistent quarter on quarter, each year. Q2 (April-June) of the calendar year is traditionally the least performing quarter, as the viewership is seen to dip during this period. As the holiday season ends, viewership starts picking up in Q3 (July-September). The quarter witnessed a growth of five per cent in overall TV viewership from 2016 to 2017.

    Q4 (October-December) is the strongest quarter of the year with respect to TV viewership. However, this quarter witnessed the least growth of 1 per cent in 2017 over the same quarter in 2016. A lot of special, festive programming occurs in this quarter in lieu of Diwali, Christmas, New Year, and hence viewership may be maxed out in this season.

    The report also said that on a weekday, more viewership is garnered during a festival or a public holiday. Republic Day and Independence Day witness significantly high TV viewership, as viewers tune in to watch the live parade, President’s address, and other special programming such as patriotic movies that are aired to commemorate the occasion.

    Students and the working population get an extra day off in the middle of their hectic week prefer to stay at home and relax, while on long weekends they step out and enjoy the extended holiday. Hence, mid-week holidays typically witness better TV viewership than those on a long weekend.  

    On the genre trends, the report mentioned that the GEC did not observe major fluctuations across the year. Award shows and finale episodes of popular reality shows are the reason for the hike in the GEC genre. The programming strategy or airing blockbuster movies and premiers or world premiers led to the growth of movie genre.

    Also, a rise in viewership on movie channels is observed during Independence Day and T20 cricket tournaments. In addition to the movies genre, the kids genre too exhibits regular viewership spikes due to increased consumption of such channels on a weekend as opposed to a weekday.

    The music genre’s viewership share is similar to that of the kids genre among the 15+ audience. The genre seems to be growing with an upward linear trend. In the infotainment and youth genre, the latter is stable and consistent while the former exhibits a slightly downward trend line.

    During telecast of big-ticket properties such as the T20 World Cup and the ICC Champions Trophy, the average viewership of the sports genre surpassed the highest average viewership for GEC genre on a given day during the two-year period.

  • Gemini TV to launch dance reality show Rangasthalam

    Gemini TV to launch dance reality show Rangasthalam

    MUMBAI: Sun TV Network’s Telugu channel, Gemini TV, today, will launch a dance show named Rangasthalam. This 1 hour biweekly show will be hosted by actress Anasuya Bharadwaj and will come on air at 9:30 pm. The dance show is named after a recent blockbuster movie and will have 12 stalwarts dancing on hit songs. The show will have OXO, Rexona, HUL and K L Fashions as the main sponsors.

    Commenting on the marketing strategy for the show Gemini TV channel head G. Kashinath said,” We have 360 degree campaign. So we are promoting it across mediums- print ads, outdoor hoardings, social media and radio as well. Our main focus will be promoting on social media as we feel that we can reach to a large number of audience through this medium”.

    The curtain raiser episode will feature special dance performances by celebrity participants like Aditi Myakal, Gowri Munjal, Madhavilatha and Mannara Chopra, whose performances have already been shot.

    Actress Poonam Kaur, who appeared in various Telugu films, is making her debut on the small screen with this show. She is judging the show along with the dancing master J Malini.

    Gemini TV has many shows in pipeline one of which is Bol Baby Bol. This singing talent show will launch its season 11 on June 21.

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  • BARC Wk 22: Sun TV back on top across genres

    BARC Wk 22: Sun TV back on top across genres

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was back at the pole position in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre – All India (U+R): 2+ individuals for week 22 of 2018 Saturday, 26 May 2018 to Friday, 1 June 2018 (week under review).

    The Tamil GEC was followed at second place by Zee Entertainment Enterprises Limited (Zeel)’s free to air (FTA) Hindi GEC Zee Anmol.

    Three channels each from the Star India network and Zeel, two channels from the Sony Pictures Network India (SPNI) and one channel each from the Sun TV Network and Viacom18 made up BARC’s weekly list of top 10 channels across genre in week 22 of 2018.

    From the genres perspective, six were Hindi GECs, two were Hindi Movies and there was one channel each from the Tamil and the Telugu genres, respectively, in BARC’s weekly across genres list for week 22 of 2018.

    Sun TV moved up one rank in week 22 of 2018 to first place with 856.341 million weekly impressions as compared to second rank and 842.114 million weekly impressions in the previous week. Sun TV also headed BARC’s weekly list of top five Tamil channels in the Puducherry and Tamil Nadu markets. The first four programmes in BARC’s weekly list of top five Tamil programmes during primetime based on average rating across all airings (original and repeat) in the week in the same markets were aired on Sun TV.

    Zee Anmol slipped a rank to second place in week 22 of 2018 with 824.581 million weekly impressions as compared to 893.536 million weekly impressions in week 21. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking or HSM (U+R) and individual rural Hindi speaking or HSM (R) markets during the week under review.

    Two programmes, the Balaji Telefilms-produced soap Kumkum Bhagya and Mahek that were aired on Zee Anmol were among BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R).

    Moving up a rank after the exit of the IPL 11-airing Star India’s Star Sports 1 Hindi was Viacom18’s FTA Hindi GEC Rishtey. Rishtey garnered 669.004 million weekly impressions in week 22 as compared to 691.066 million weekly impressions in week 21 of 2018. Rishtey was also ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and (HSM (R).

    Buoyed by the strong performance of the concluding part of the Hindi version of SS Rajamouli’s magnum opus Bahubali: The conclusion or BB2 in all the three markets — HSM (U+R), HSM (R) and HSM (U) — SPN’s Hindi Movies channel Sony Max jumped up four ranks to fourth place in week 22 of 2018.

    Sony Max garnered 664.599 million weekly impressions in the week under review as compared to 541.020 million weekly impression and eighth rank in week 21 of 2018. Sony Max topped BARC’s weekly list of top five Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  BB2 was ranked first in BARC’s list of top 5 Hindi Movies programmes in all the three markets. Another Hindi feature film (HFF) Hichki, which aired on Sony Max, was also among the top 5 Hindi Movies programmes during primetime in HSM (U+R) and HSM (U) markets.

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s rank, fifth, in week 22 of 2018 with higher ratings. The channel scored 624.069 million weekly impressions in week 22 as compared to 612.352 million weekly impressions in week 21 of 2018. Zee TV, ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), was ranked first in HSM (U) and sixth in HSM (R). Three prgrammes from the channel, Kumkum Bhagya, its spinoff Kundali Bhagya and Mahek, were among the five most watched programmes during primetime in HSM (U+R), while the former two were among the five most watched programmes during primetime in HSM (U) and HSM (R).

    SPN’s women focused Hindi GEC Sony Pal also retained its previous week’s rank, sixth, with 581.109 million weekly impressions in week 22 as compared to 605.098 million weekly impressions in week 21 of 2018.

    Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and third in HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah that was aired on Sony Pal was among the top five programmes during primetime in HSM (R) in BARC’s list of the top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Ranks seventh, eighth and ninth in week 22 of 2018 were held by three Star India channels. The FTA Hindi GEC Star Bharat retained its previous week’s seventh rank in week 22 of 2018 with 540.519 million weekly impressions as compared to 568.156 million weekly impressions in week 21. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi GECs in all the three markets – HSM (U+R), HSM (U) and HSM (R).

    At eighth rank in week 22 of 2018 was Star India’s Telugu GEC Star Maa with 539.206 million weekly impressions as compared to the ninth rank and 509.836 million weekly impressions in week 21. Star Maa topped BARC’s weekly list of the top 5 Telugu channels in the Andhra Pradesh and Telangana markets. Three of the top five Telugu programmes during primetime in these markets were aired on Star Maa.

    Re-entering the list in week 22 of 2018 was another FTA Hindi GEC channel Star Utsav with 501.065 million weekly impressions. Star Utsav was ranked sixth in BARC’s weekly list of top10 Hindi GECs’ in HSM (U+R) and ranked fifth in HSM (R).

    Zeel’s Hindi Movies channel Zee Cinema entered BARC’s across genres list for the first time in calendar year 2018 in week 22. The channel was also ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R) and HSM (U). The world television premier of the Akshay Kumar-starrer HFF PadMan, which was among the top five Hindi Movies programmes during primetime in the HSM (U+R) and HSM (R) and the Rajshree Productions’ hit Hum SaathSaath Hain from the year 1999 in HSM (U) were also responsible for the channel’s entry into the top 10 channels list

  • ZEE leads Bangla, Marathi markets in BARC week 22

    ZEE leads Bangla, Marathi markets in BARC week 22

    MUMBAI:  Zee moved to the number one position in two big markets – Bengali and Marathi – after BARC released its rating for week 22. Zee’s surge to the top pushed Star to number two and four position in the Bengali and Marathi markets respectively. There wasn’t much change in hierarchy for Southern regions like Kannada and Telugu as Colors Kannada and Star Maa retained their top slots.

    Bangla

    Star Jalsha with 272919 impressions (000s) and Zee Bangla with 273914 impressions (000s) swapped their first and second positions in the Bengali region in week 22. Jalsha Movies, Colors Bangla and Aakash Aath retained their respective third, fourth and fifth positions this week with 73299 (000s), 50893 (000s) and 50282 (000s) impressions.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka DHISUM maintained their first, second and third slots with 46237, 40055 and 5075 impressions (000s) respectively. However, Mahuaa Plus and News18 Bihar Jharkhand interchanged their fourth and fifth slots with 1493 (000s) and 1541 (000s) impressions respectively.

    Marathi

    Zee Marathi remained steadfast at no. 1 this week, garnering a gross viewership with 321762 impressions (000s), an increase from 287651 impressions (000s) recorded in week 21. Colors Marathi and Zee Talkies exchanged their second and third positions with 112458 impressions (000s) and 116024 impressions (000s) respectively. Star Pravah and Zee Yuva retained their fourth and fifth positions this week with 102496 impressions (000s) and 47374 impressions (000s).

    Kannada

    This week, the Kannada region did not notice any change with all channels retaining their positions from last week. Colors Kannada remained no. 1 with 378983 impressions (000s), followed by Zee Kannada- impressions 294074 (000s), Udaya TV- 1948123 impressions (000s), Udaya Movies- 182196 impressions (000s) and Star Suvarna- 165557 impressions (000s).

    Malayalam

    Asianet retained its no. 1 position this week with 305109 impressions (000s). Mazhavil Manorama was dragged down to fourth from second with 79619 impressions (000s). Surya TV moved up to second slot and Flowers TV to third slot with 94709 impressions (000s) and 85311 impressions (000s) respectively. Asianet Movies remained on the fifth position with 79062 impressions (000s).

    Tamil

    Star Vijay and Zee Tamil swapped their second and third positions this week with 352173 impressions (000s) and 375715 impressions (000s) respectively, while Sun TV and KTV retained their respective first and fourth positions with 802861 impressions (000s) and 288802 impressions (000s). Chutti TV was the new entrant dethroning Star Sports 1 Tamil from the fifth position

    Telugu

    Telugu region also didn’t see any alterations this week. Star Maa continued to maintain the no. 1 slot with 500939 impressions (000s). Following Star Maa were Zee Telugu in the second position, ETV Telugu in the third position, Gemini TV in fourth and Star Maa Movies in fifth with 448132 (000s), 401674 impressions (000s), 401440 impressions (000s) and 202281impressions (000s) respectively.

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    BARC Data: Mirror Now enters the top five in English news

    Zee Anmol retains leadership in GEC (U+R) for week 22

  • BARC Data: Mirror Now enters the top five in English news

    BARC Data: Mirror Now enters the top five in English news

    MUMBAI: Times Network’s Mirror Now broke into the top five list of All India Broadcast Audience Research Council’s (BARC) week 22 ratings in the English News genre. While Aaj Tak led the charts in two Hindi news markets, Arnab Goswami’s Republic TV continued to dominate the English news market.

    English News

    Republic TV retained its numero uno position with 822 impressions (000s) sum compared to 1155 impressions (000s) sum last week. Times Now found itself on second spot with 764 impressions (000s) sum compared to 905 impressions (000s) sum. India Today Television captured the third position with 418 impressions (000s) sum compared to 398 impressions (000s) sum last week. CNN News18  at fourth garnered 214 impressions (000s) sum compared to 296 impressions (000s) sum last week. Mirror Now replaced NDTV 24×7 in the top five with 182 Impressions (000s) sum.

    English Business News

    CNBC TV18 maintained the top spot with 451 impressions (000s) sum compared to 401 impressions (000s) sum last week, followed by ET Now with 188 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions respectively with 53 impressions (000s) sum and 33 impressions (000s) sum.

    Hindi News (U+R)

    Aaj Tak retained its top slot with 95274 impressions (000s) sum as compared to 100503 impressions (000s) sum. Zee News was at the second position with 95022 impressions (000s) sum compared to 96385 impressions (000s) sum, followed by India TV at the third position with 83897 impressions (000s) sum as compared to 83346 impressions (000s) sum.

    News18 India and ABP News were at the fourth position and fifth positions after interchanging spots with 72014 impressions (000s) sum and 67013 impressions (000s) sum respectively.

     Hindi News Rural

    Aaj Tak also led the Hindi news rural market with 39544 impressions (000s) sum. India TV and Zee News were at second and third position after interchanging the positions with 35728 impressions (000s) sum and 34257 impressions (000s) sum respectively.

    News Nation and ABP News were at fourth and fifth position after interchanging the slots with 30952 impressions (000s) sum and 30435 impressions (000s) sum respectively.

    Hindi News Urban

    Zee News led the genre with 60764 impressions (000s) sum compared to 60332 impressions (000s) sum last week, followed by Aaj Tak at second position with 55729 impressions (000s) sum. India TV,  News18 India and ABP News were at third, fourth and fifth spot with 48169 impressions (000s) sum, 45286 impressions (000s) sum and 36578 impressions (000s) sum respectively.

  • Zee Anmol retains leadership in GEC (U+R) for week 22

    Zee Anmol retains leadership in GEC (U+R) for week 22

    MUMBAI: Zee TV and Sony Pal swapped their third and fourth positions respectively in Broadcast Audience Research Council (BARC) data for week 22 of 2018 in the Hindi GEC (U+R) market as compared to the prvious week. While there were no changes in the rural markets, Sony Sab and Colors exchanged their third and fourth positions in the GEC urban market this week. 

    Hindi GEC (U+R)

    Zee Anmol and Rishtey retained their first and second positions with 821672 impressions (000s) and 665332 impressions (000s) respectively. Zee TV and Sony Pal swapped their third and fourth positions with 592858 impressions (000s) and 577214 impressions (000s) respectively.  

    Star Bharat, Star Utsav, Star Plus, Colors, Sony Sab and Sony Entertainment Television retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with with 536573 impressions (000s), 490206 impressions (000s), 447354 impressions (000s), 391757 impressions (000s), 387189 impressions (000s) and 340834 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol, Rishtey, Sony Pal, Star Utsav and Star Bharat retained their first, second, third, fourth and fifth positions with 634042 impressions (000s), 468313 impressions (000s), 383447 impressions (000s), 346348 impressions (000s) and 275830 impressions (000s) respectively.

    Zee TV, Big Magic, Dangal TV, Star Plus and Colors also retained their sixth, seventh, eighth, ninth and tenth positions with 234207 impressions (000s), 222990 impressions (000s) and 207825 impressions (000s), 135826 impressions (000s), 110321 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Zee TV and Star Plus retained their first and second positions with 358650 impressions (000s) and 311527 impressions (000s) respectively.

    Sony Sab and Colors exchanged their third and fourth positions with 287594 impressions (000s) and 281435 impressions (000s) respectively.

    Star Bharat and Sony Entertainment Television retained their fifth and sixth positions respectively with 260743 impressions (000s) and 258833impressions (000s).

    Rishtey, Sony Pal, Zee Anmol and Star Utsav stood at seventh, eighth, ninth and tenth positions respectively with 197019 impressions (000s), 193766impressions (000s), 187629 impressions (000s) and 143857 impressions (000s).

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  • Hindi news benefited most, Sports genre most affected: Chrome DM week 22

    Hindi news benefited most, Sports genre most affected: Chrome DM week 22

    MUMBAI: With a growth of 1.24 per cent as compared to last week (21), the Hindi News genre marked the highest opportunity to see (OTS) among all categories in week 22 of Chrome Data Analytics & Media. 

    In the Hindi news category, India TV gained the highest OTS with 98.8 per cent whereas Zee News’ OTS was 93.3 per cent in  HSM (Hindi-speaking markets) excluding 1L- towns.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 0.90 per cent in HSM excluding 1L-market. Aastha was the most benefitted channel in this category with 96 per cent whereas God was the most affected one with 79 per cent OTS.

    The third position in the gainers was garnered by Hindi movies genre in HSM excluding 1L-market with 0.74 per cent OTS. Rishtey Cineplex gained the highest OTS with 93.9 per cent whereas Zee Cinema had a 92.4 per cent OTS.

    The youth genre was at the fourth position in the list with 0.65 per cent growth and MTV reported  to 92.1 per cent OTS on an HSM (Hindi-speaking market) excluding 1L-market.

    The fifth position in gainers list was bagged by the music genre with a growth of 0.28 per cent. In this category, Sony Mix topped the OTS chart with 93.6 per cent on an all-India basis in week 22 of Chrome DM.

    Among the losers, sports was the most affected genre with a drop of 2.61 per cent OTS in HSM excluding 1L-market with Star Sports 1 recording the highest fall in OTS in the segment with 64.3 per cent whereas DD Sports was the least affected with 93.5 per cent

    The English movies category recorded a fall of 0.53 per cent OTS in six metros. Sony Pix topped the list with a 63.5 per cent OTS in week 22.Zee Studio had a 57 per cent OTS.

    Business news and English GECs pocketed third and fourth positions with a drop of 0.57 per cent and 0.30 per cent, respectively. NDTV Profit/Prime in the business news genre and Zee Cafe in the English GEC dipped with 61.8 per cent and 53.4 per cent OTS, whereas Zee Business and AXN topped the chart with 83.4 per cent and 60.4 per cent, respectively.

    Kids- All India genre stood at  fifth position with a fall of 0.01 per cent OTS with Sony Yay holding the last position in the Top 5 channels’ chart with 77.9 per cent and Nickelodeon leading the chart with 89.9 per cent OTS in 1L-market.

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  • Apple TV will come powered by Dolby Atmos audio

    Apple TV will come powered by Dolby Atmos audio

    NEW DELHI: Hold your breath guys. Apple TV now will come backed by the innovative Dolby Atmos-supported audio for the 4K cinematic experience, taking the service to a new level. Hang on, you’d have to wait till iOS12 is launched as this new service and many such others come with Apple’s proposed software upgrade, the beta version of which was released yesterday to the members of the company’s developer programme.

    Previewing the tvOS 12, the powerful operating system designed for enjoying entertainment on the big screen, which takes the cinematic experience of Apple TV 4K to the next level with support for Dolby Atmos audio, the company said there were convenient new features to easily access shows and movies and breathtaking aerial shots from space.

    Apple TV 4K has been gaining traction since its debut last fall, offering customers the largest collection of 4K HDR movies, including free 4K HDR upgrades to previously purchased movies in customers’ iTunes libraries. This fall, iTunes will be home to the largest collection of Dolby Atmos-supported movies anywhere, and these titles will also include Dolby Atmos audio for free.

    With tvOS 12, the company claimed, Apple TV 4K will be the only streaming player both Dolby Vision and Dolby Atmos certified. New aerial screensavers on Apple TV were shot from space by NASA astronauts aboard the International Space Station.

    An international tech magazine, while commenting on the new announcements made by Apple yesterday and streamed live on its website, said: “Dolby Atmos object-based audio is coming to the Apple TV set-top box, bringing you overhead sounds as well as standard surround sound (provided you’ve got compatible Dolby Atmos speakers, of course). If you’ve got existing titles that support Dolby Atmos in your iTunes library, they’ll automatically be upgraded to support the new audio format.”

    In a media statement the San Jose-based company said that Charter Communications, the second-largest cable operator in the US, will begin offering Apple TV 4K to its customers. “Later this year, customers in nearly 50 million households will have access to live channels and tens of thousands of on-demand programs via an all-new Spectrum TV app on their Apple TV 4K, iPhone and iPad, seamlessly integrated with Siri and the Apple TV App. In addition, as part of this collaboration, Charter will be offering iPhone and iPad to customers as they grow their mobile presence. Charter joins AT&T’s DirecTV Now in the US, CANAL+ in France and Salt in Switzerland, which have begun offering their customers Apple TV 4K with their services,” Apple Inc added.

    Available on Apple TV, iPad, and iPhone, the Apple TV App is a prime destination to find and watch TV shows, movies and more from more than 100 participating video apps in 10 countries. Single sign-on for Apple TV and iOS will allow users to sign in once to get access to all the video apps available through their cable subscription. With tvOS 12, Apple further simplifies the authentication process with zero sign-on.

    Apple TV simply detects the user’s broadband network and automatically signs them in to all the supported apps they receive through their subscription – no typing required. Zero sign-on begins with Charter later this year and will expand to other providers over time, the company said.

    Additional tvOS 12 features for Apple TV 4K and Apple TV 4th generation make it easier for customers to access the shows and movies and the highlights are the following:

    With iOS 12, users can securely AutoFill passwords from iPhone and iPad to Apple TV to easily sign in to Apple TV apps.

    The Apple TV remote will be automatically added to Control Center on iPhone or iPad for Apple TV users, giving users quick access to Apple TV controls.

    Home control systems like Control4, Crestron and Savant can be used to control Apple TV, including using Siri for voice search and control.

    Media reports suggested that Apple has already started toying with original content, with Carpool Karaoke as an example. It has also put more than $1 billion toward original programming, with its first efforts due to launch sometime in March 2019.

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  • Zee Anmol, Sun TV push IPL channel to third spot in across genres

    Zee Anmol, Sun TV push IPL channel to third spot in across genres

    BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol retained pole position in Broadcast Audience Research Council’s (BARC) list of top 10 television channels in week 21 of 2018 (Saturday, 19 May 2018 to Friday, 25 May 2018). The Sun TV Network’s flagship Tamil GEC pushed its way to second place in the list. Star India’s Hindi Sports channel Star Sports 1 Hindi, which was one of the 10 Star India channels that  aired the world’s richest cricket league, was relegated to the third place in the penultimate week of this year’s edition of the Indian Premier League or IPL 11. Since week 20, Zee Anmol has breached and occupied a realm that was normally ruled by Sun TV or one of the Hindi channels that aired IPL in the past.

    Five Hindi GECs, two Hindi movies channels and one channel each from the sports, Tamil and Telugu genres made up BARC’s weekly list of top 10 channels across genres in week 21 of 2018. From the network’s perspective, three channels each from Sony Pictures Network India (SPN) and Star India, two channels from Zeel and one channel each from the Sun TV Network and Viacom18 made it to the top channels across genres list in week 21 of 2018.

    Driven by viewership in the rural Hindi speaking markets or HSM (R), Zee Anmol topped BARC’s list of top 10 channels across genres with ratings of 893.536 million weekly impressions in week 21 as compared to 915.486 million weekly impressions in week 20 of 2018. Zee Anmol also topped BARC’s combined HSM urban and rural – HSM (U+R) and HSM (R) lists of top 10 Hindi GEC channels in week 21 of 2017. Two of its programmes – the Balaji Telefilms-produced Kumkum Bhagya and Mahek were among BARC’s list of top five Hindi GEC programmes with ranking based on average rating across all original airings in week 21 of 2018 in HSM (U+R) and HSM (R). Another programme, Ganga, that was aired on Zee Anmol was also among the top five Hindi GEC programmes in HSM (R).

    Sun TV was ranked second in BARC’s weekly across genres list in week 21 of 2018 with 842.114 million weekly impressions as compared to 872.540 million weekly impressions in week 20. Sun TV also topped BARC’s list of top five Tamil channels in the Puducherry and Tamil Nadu markets, and all the top five Tamil programmes based on average rating across all airings (original and repeat) in week 21 of 2018 were aired on Sun TV.

    At third rank was Star Sports 1 Hindi with 768.688 million weekly impressions in week 21 of 2018 as compared to 886.309 million weekly impressions in week 20. The channel topped BARC’s weekly list of top five sports channels in week 21 of 2018. All the top five programmes in BARC’s weekly list of top five sports programmes based on average rating across all airings (original and repeat) in week 21 of 2018 were aired on Star Sports 1 Hindi, with the IPL fixture between SunRisers Hyderabad (SRH) and Kolkata Knight Riders (KKR) being the most watched programme.

    At fourth rank (same as in week 20) in BARC’s list of top 10 channels across genres in week 21 of 2018 was Viacom18’s FTA Hindi GEC Rishtey with 691.066 million weekly impressions as compared to 685.441 million weekly impressions in the previous week. Rishtey was also ranked second in BARC’s list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) in week 21 of 2018.

    Zeel’s flagship Hindi GEC Zee TV climbed up two ranks from seventh rank in week 20 to fifth rank in week 21 of 2018. Zee TV garnered 612.352 million weekly impressions in week 21 as compared to 542.782 million weekly impressions in week 20 of 2018. Zee TV was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R), ranked first in HSM (U) and was ranked sixth in HSM (R). Kumkum Bhagya and its spinoff Kundali Bhagya and Ishq Subhan Allah on Zee TV were among BARC’s top five Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was also among BARC’s top five Hindi GEC programmes in HSM (R).

    SPN’s women-focused FTA Hindi GEC Sony Pal dropped down by a rank to sixth place in week 21 of 2018 from the previous week’s fifth rank. The channel scored 605.098 million weekly impressions in week 21 of 2018 as compared to 574.575 million weekly impressions in week 20. Sony Pal was ranked third in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah that was aired on Sony Pal was among the top five Hindi GEC programmes in HSM (R).

    Star India’s FTA Hindi GEC Star Bharat was ranked seventh in week 21 of 2018 as compared to sixth rank in week 20. The channel had 568.156 million weekly impressions in week 21, which was slightly higher than the previous week’s 559.506 million weekly impressions. Star Bharat was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R), HSM (U) and HSM (R).

    SPN’s Hindi movies channel Sony Max was ranked eighth in week 21 of 2018 the same rank as in the previous week. The channel score slightly higher ratings of 541.020 million weekly impressions in week 21 as compared to 524.681 million weekly impressions in week 20 of 2018. Sony Max was ranked first in BARC’s lists of top five Hindi movies in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). One of the movies aired on the channel was ranked second in BARC’s list of top five Hindi movies programmes based on average rating across all airings (original and repeat) in the week in HSM (U+R) and all the top five Hindi movies programmes in HSM (U) were aired on the channel.

    Star India’s flagship Telugu GEC Star Maa retained its previous week’s ninth rank in week 21 of 2018. The channel scored 509.836 million weekly impressions in week 21 as compared to 490.339 million weekly impressions in week 20 of 2018. Star Maa also topped BARC’s weekly list of top five Telugu channels in the week and three of its programmes were amongst BARC’s top five Telugu programmes weekly list based on average rating across all airings (original and repeat) in the week in the Andhra Pradesh and Telangana markets.

    Re-entering the list after a hiatus was another SPN Hindi movies channel Sony Wah at tenth rank. Sony Wah was ranked second in BARC’s weekly list of top five Hindi movies channels in HSM (U+R), ranked first in HSM (R) and ranked fifth in HSM (U) in week 21 of 2018. One of the movies aired on Sony Wah was ranked first in BARC’s list of top five Hindi movies channels based on average rating across all airings (original and repeat) in the week in HSM (U+R) while two of its programmes were present in BARC’s top five Hindi movies programmes in HSM (R).

  • Broadcasters aiming at quality content on both TV, digital

    Broadcasters aiming at quality content on both TV, digital

    MUMBAI: The impending death of the television is something people have been talking about but that future is yet to arrive. However, one can’t ignore the fact that today’s audiences do consume content anywhere and from any platform.

    Zee Melt 2018 saw a session on ‘The Next Seismic Shifts in Television’ with panellists Zeel domestic broadcast business CEO Punit Misra, Mediabrands IPG CEO Shashi Sinha and BARC CEO Partho Dasgupta. Provocateur Advisory principal Paritosh Joshi moderated the panel.

    When asked about the move to launch Zee5 as being a defensive strategy or a move to be at the front foot in the industry, Misra said, “Advertisers look for ROI. ROI on TV is significantly higher than any other. But it is a business of content and there is huge consumption happening on digital. However, if you do just digital, ROI can go horribly wrong.”

    He added that consumers would find ways and means to consume content as long as it is great content. “I see the synergistic benefits of having an OTT platform which will benefit from the content that is being made for the consumers as they want and equally we will create content which is tailor made for the audiences. In fact, I am thinking of how to bring digital to television again,” he said.

    Sharing his views on the path proposed by BARC to tackle non-TV screens, Dasgupta said, “It is all about how you measure content. Unfortunately, it needs to be discreet in this digital space. Although there is a convergence at every level, which makes it important to measure what India watches today now more than ever.”

    Dasgupta further explained that TV ratings body BARC is moving towards convergence, where telecom operators are moving towards distributions and distributions are moving towards telecoms. “You’ll see convergence at every turn,” he said.

    Sinha said that cost per thousand (CPT) as a currency for buying commercial time on TV has its own advantages. “I believe for a variety of reasons that CPT is a way of life. A lot of advertisers in the country use CPT and so too do agencies. CPT has multiple advantages. I presented a tool to a client that makes cross-media comparison much easier. For planning, CPT is there. But don’t mistake that for negotiations that happen. By and large, as markets evolve and as digital gets more share it is a matter of time where the agency and clients move towards gross impressions. It is happening.,” he said.

    The panellists agreed to one point that it is too soon to say whose future is brighter –TV or digital. But content will be the winner as people will consume content by any means and ways.

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