ITV

Category: Viewership

  • Aaj Tak most watched Hindi News channel in 2018

    Aaj Tak most watched Hindi News channel in 2018

    BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)–be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018. The channel was present during all the first 37 weeks of 2018 according to Broadcast Audience Research Council of India (BARC) data for weeks 1 to 37 of 2018 (Saturday, 30 December 2017 to Friday, 14 September 2018) in all the three weekly lists for HSM (U+R), HSM (U) and HSM (R).
    Overall, Aaj Tak topped BARC’s weekly lists for HSM (U+R) during the first 37 weeks of 2018 in terms of overall viewership. In HSM (U+R), Zee News was the second most watched Hindi news channel during the first 37 weeks of 2018, followed by India TV. Only three channels appeared in BARC’s weekly list of top 5 Hindi news channels in HSM (U+R) during all the first 36 weeks of 2018. Aaj Tak was ranked first for 35 of the first 37 weeks of 2018, followed by Zee News and India TV which were ranked first for one week each in BARC’s weekly lists of top 5 Hindi news channels in HSM (U+R).

    In HSM (R), Aaj Tak was the only channel that was present in BARC’s weekly lists during all the first 37 weeks of 2018. The next closest channel in terms of presence in BARC’s HSM (R) lists was News Nation, which was present for 34 of the first 37 weeks of 2018. Zee News was next – it was present for 30 of the first 37 weeks of 2018 in BARC’s top 5 Hindi news channels in HSM (R).
    In terms of average viewership during the first 37 weeks of 2018, after Aaj Tak, ABP News was second – the channel was present in BARC’s HSM (R) lists for 27 of the first 36 weeks of 2018. Zee News was third in HSM (R) in terms of average viewership during the 29 of the first 36 weeks it was present in BARC’s HSM (R) lists.
    Four channels were present in BARC’s weekly lists of top 5 Hindi news channels in HSM (U) during all the first 37 weeks of 2018. Aaj Tak also topped the BARC weekly lists in HSM (U) followed by Zee News, India TV and ABP News in terms of overall viewership during the first 37 weeks of 2018. Aaj Tak was ranked first for 29 of the first 37 weeks of 2018, followed by Zee News which was ranked first for 6 of the first 36 weeks of 2018 and India TV which was ranked first for two of the first 37 weeks of 2018.
    News 18 India just missed the bus by just 1 week. It was present for 36 of the first 37 weeks of 2018 in BARC’s weekly lists of top 5 Hindi news channels in HSM (U). In terms of average weekly viewership, News 18 India would be ahead of ABP News. News 18 India had higher average weekly viewership during the 36 weeks that it was present in BARC’s weekly lists as compared to the average weekly viewership of ABP News during the 37 weeks that it was present in BARC’s weekly lists.
    News Nation was present for 6 of the first 36 weeks of 2018 in BARC’s list of top 5 Hindi news channels in HSM (U+R). Besides Aaj Tak,HSM rural audience’s showed a preference for News Nation in terms of its presence in the respective BARC weekly lists. However, the channel would be ranked sixth based on its average weekly impressions during the 34 of the first 37 weeks of 2018 that it was present in BARC’s lists in HSM (R), behind Aaj Tak, ABP News, Zee News, News 18 India and India TV respectively. In the case of urban HSM audiences, News Nation was present for only one week in the respective BARC’s lists during the first 37 weeks of 2018.

  • Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

    Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

    MUMBAI: Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 37 of 2018 in the Hindi GEC (U+R) market. Star Bharat and Dangal TV swapped their fifth and sixth positions in the rural market, whereas Sony Entertainment Television and Star Plus continued to be at the first and second positions in the urban market this week.

    Hindi GEC (U+R)
    Zee Anmol, Zee TV and Star Utsav retained their first, second and third positions respectively with 814441 impressions ‘000s, 689824 impressions ‘000s and 684456 impressions ‘000s.
    Star Plus, Star Bharat, Colors, Sony Pal, Sony Entertainment Television, Rishtey and Sony Sab stood at fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 645590 impressions ‘000s, 645481 impressions ‘000s, 627968 impressions ‘000s, 612125 impressions ‘000s, 602756 impressions ‘000s, 488785 impressions ‘000s and 425972 impressions ‘000s respectively.

    Hindi Rural GEC
    Zee Anmol, Star Utsav, Sony Pal and Rishtey retained their first, second, third and fourth positions respectively with 661887 impressions ‘000s, 483460 impressions ‘000s, 437835 impressions ‘000s and 375990 impressions ‘ 000s.
    Star Bharat and Dangal TV swapped their fifth and sixth positions with 321142 impressions ‘000s and 320413 impressions ‘000s respectively. Zee TV, Big Magic, Colors and Star Plus retained their seventh, eighth, ninth and tenth positions respectively with 279030 impressions ‘000s, 211772 impressions ‘000s, 196563 impressions ‘000s and 190149 impressions ‘000s.

    Hindi Urban GEC
    In urban GEC, Sony Entertainment Television and Star Plus continued to be at the first and second positions with 458502 impressions ‘000s and 455440 impressions ‘000s respectively. Colors and Zee TV exchanged their third and fourth positions with 431405 impressions ‘000s and 410794 impressions ‘000s respectively.
    Star Bharat and Sony Sab stood at fifth and sixth positions respectively with 324340 impressions ‘000s and 318293 impressions ‘000s. Star Utsav, Sony Pal, Zee Anmol and &TV retained their seventh, eighth, ninth and tenth positions with 200996 impressions ‘000s, 174290 impressions ‘000s, 152554 impressions ‘000s and 118511impressions ‘000s respectively.

  • Kannada, Tamil, Telugu markets witness no change in BARC week 36

    Kannada, Tamil, Telugu markets witness no change in BARC week 36

    MUMBAI: In BARC week 36 data, Zee Jalsha Movies and Colors Bangla swapped their third and fourth positions in the Bengali space. Housefull Action and Mahuaa Plus emerged as the new players and stood at fourth and fifth positions in the Bhojpuri segment. In the Kannada, Tamil and Telugu market, no changes were observed. Surya TV and Mazhavil Manorama swapped their second and third positions in the Malayalam segment.

    Bangla

    Zee Bangla and Star Jalsha retained their first and second positions respectively with 346667 impressions ‘000s and 257488 impressions ‘000s. Jalsha Movies and Colors Bangla swapped their third and fourth positions respectively with 70534 impressions ‘000s and 65415 impressions ‘000s.

    Aakash Aath retained its fifth position with 55362 impressions ‘000s respectively.

    Bhojpuri

    This week, Bhojpuri Cinema, Big Ganga and Bhojpuri Dhamaka Dishum continued to be at the first, second and third positions with 48788 impressions ‘000s, 41877 impressions ‘000s and 12942 impressions ‘000s respectively.  

    Housefull Action and Mahuaa Plus emerged as the new players and stood at fourth and fifth positions respectively with 2767 impressions ‘000s and 2175 impressions ‘000s.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 436872 impressions ‘000s and 400643 impressions ‘000s respectively. Udaya TV, Udaya Movies and Star Suvarna stood at third, fourth and fifth positions with 232656 impressions ‘000s’, 226227 impressions ‘000s and 149708 impressions ‘000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV stood at first position this week as well with 308042 impressions ‘000s. Surya TV and Mazhavil Manorama swapped their second and third positions respectively with 96994 impressions ‘000s and 84493 impressions ‘000s.

    Flowers TV and Asianet Movies exchanged their fourth and fifth positions with 89671 impressions ‘000s and 88350 impressions ‘000s respectively.

    Marathi

    Zee Marathi and Colors Marathi continued to be at the first and second positions with 380270 impressions ‘000s and 139995 impressions ‘000s. Star Pravah and Zee Talkies exchanged their third and fourth positions with 135043 impressions ‘000s and 126601 impressions ‘000s respectively.

    Zee Yuva also retained its fifth positions with 54870 impressions ‘000s. 

    Tamil

    Tamil market also didn’t witness any change. Sun TV retained its first position with 997854 impressions ‘000s. Star Vijay, Zee Tamil, KTV and Adithya TV retained their second, third, fourth and fifth positions with 507015 impressions ‘000s, 459165 impressions ‘000s, 308662 impressions ‘000s and 80114 impressions ‘000s respectively.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies retained their first, second, third, fourth and fifth positions with 582341 impressions ‘000s, 482913 impressions ‘000s, 457326 impressions ‘000s, 447728 impressions ‘000s and 226843 impressions ‘000s respectively.

  • Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    Lizol most advertised brand; P&G enters top 5 advertisers’ list in BARC Week 36

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 1-7 September 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 36 of 2018.

    Top Advertisers:

    Nothing much has changed this week in the advertising domain on television as most advertisers retained their last week’s position.

    For week 35, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,29,294 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick and Harpic retained its last week’s second position with 1,22,265 ad insertions.

    Procter & Gamble jumped up three positions and came in third with 31,035 insertions whereas Kolkata based ITC Ltd retained its fourth position with mere 28,010 ad insertions.

    ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

    Top Brands:

    Cleaning and disinfecting product Lizol climes up two positions and topped the charts in week 36 and was advertised the most in week 36 with 17,374 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser entered the top 5 list and became the second most advertised brand with 14,072 ad insertions followed by Santoor sandal and turmeric soap with 14,025 ad insertions.

    E-commerce major Amazon that was the most advertised brand in week 35 slipped down and came in third with 13567 insertions while Indian e-commerce giant Flipkart entered the top 5 list with 12,280 insertions at fifth position.

  • Republic TV leads English news in BARC week 36

    Republic TV leads English news in BARC week 36

    MUMBAI: Mirror Now stood at fifth position in the English news genre according to All India BARC data week 35. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news rural areas. India TV and Zee News swapped their third and fourth positions in Hindi news urban areas.

    English News

    Republic TV continued to dominate the English news genre with 882 impressions ‘000. Times Now, CNN News 18 and India Today Television retained their second, third and fourth positions with 831 impressions ‘000, 428 impressions ‘000 and 298 impressions ‘000 respectively. Mirror Now stood at fifth position with 253 impressions ‘000.

    English Business News

    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 596 impressions ‘000. ET Now and BTVI maintained their second and third positions with 171 impressions ‘000 and 121 impressions ‘000. CNBC TV18 Prime HD also retained its fourth position with 23 impressions ‘000.

    Hindi News (U+R)      

    Aaj Tak continued to lead in Hindi news genre with 140600 impressions ‘000 as compared to News18 which stood in second position with 107827 impressions ‘000.

    ABP News and Zee News are at the third and fourth slots with 106803 impressions ‘000 and 94307 impressions ‘000 after interchanging their positions. India TV stood at fifth position with 93183 impressions ‘000.

    Hindi News Rural  

    Aaj Tak and ABP News also continued to dominate in Hindi news (R) with 66999 impressions ‘000 and 54103 impressions ‘000. News18 India also retained its third position with 47024 impressions ‘000. News Nation and Zee News exchanged their fourth and fifth positions respectively with 41111 impressions ‘000 and 39248 impressions ‘000 .  

    Hindi News Urban

    Aaj Tak and News18 India maintained its first and second positions in Hindi news genre (U) with 73601 impressions ‘000 and 60803 impressions ‘000 respectively. India TV and Zee News swapped their third and fourth positions with 55689 impressions ’000 and 55060 impressions ‘000 respectively. ABP News retained its fifth position with 52700 impressions ’000.

  • Sony leads Hindi GEC urban in BARC week 36

    Sony leads Hindi GEC urban in BARC week 36

    MUMBAI: Zee TV climbed to the second position from sixth position this week in Broadcast Audience Research Council (BARC) data for week 36 of 2018 in the Hindi GEC (U+R) market. Zee TV and Big Magic swapped their seventh and eighth positions in the rural market, whereas Sony Entertainment Television bagged leadership position in the urban market this week.  

    Hindi GEC (U+R)

    Zee Anmol retained its first position with 838334 impression ‘000s. Zee TV climbed to the second position from sixth position as compared to the previous week with 689309 impression ‘000s.

    Star Utsav and Star Bharat swapped their third and fourth positions with 658543 impression ‘000s and 645596 impression ‘000s respectively. Sony Pal retained its fifth position with 622584 impression ‘000s. Star Plus, Sony Entertainment Television, Colors, Rishtey and Dangal TV secured sixth, seventh, eighth, ninth and tenth positions respectively with 614665 impression ‘000s, 599495 impression ‘000s, 584060 impression ‘000s, 532809 impression ‘000s and 477791 impression ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal retained their first, second and third positions respectively with 683566 impression ‘000s, 463666 impression ‘000s and 450706 impression ‘000s.

    Rishtey, Dangal TV and Star Bharat retained their fourth, fifth and sixth positions with 414199 impression ‘000s, 380258 impression ‘000s and 328806 impression ‘000s respectively. Zee TV and Big Magic swapped their seventh and eighth positions respectively with 267715 impression ‘000s and 239851 impression ‘000s.

    Colors and Star Plus also retained their ninth and tenth positions with 186143 impression ‘000s and 174962 impression ‘000s respectively.

    Hindi Urban GEC

    In urban GEC, Sony Entertainment Television bagged leadership position with 448725 impression ‘000s by replacing Star Plus as compared to the previous week.

    Star Plus, Zee TV, Colors and Sony Sab stood at second, third, fourth and fifth positions with 439702 impression ‘000s, 421594 impression ‘000s, 397917 impression ‘000s and 333351 impression ‘000s respectively. Star Bharat, Star Utsav, Sony Pal and Zee Anmol and &TV retained their sixth, seventh, eighth, ninth and tenth positions with 316790 impression ‘000s, 194877 impression ‘000s, 171878 impression ‘000s, 154769 impression ‘000s and 129874 impression ‘000s respectively.

  • Zeel channels rule Hindi channels across genres

    Zeel channels rule Hindi channels across genres

    BENGALURU: Subshash Chandra’s Zee Entertainment Enterprises Ltd (Zeel) Hindi GECs Zee Anmol and Zee TV were ranked second and third in Broadcast Audience Research Council of India weekly list of top 10 Hindi channels across genres: All India (U+R) : 2+ Individuals in week 36 of 2018 (Saturday, 1 September 2018 to Friday, 7 September 2018). At its normal first rank was the Sun TV Network’s flagship Tamil GEC Sun TV. 

    In terms of ranks and networks, channels from four networks followed a simple arithmetic progression in consecutive order. One rank, rank one was held by a Sun TV Network channel; two ranks, ranks two and three, were held by Zeel Networks channels. Three ranks, ranks four, five and six, were held by Star India channels and; four ranks, ranks seven to ten, were held by Sony Pictures Network India (SPN) channels in week 36 of 2018. From the languages perspective, there was one Tamil GEC, two Hindi movies and seven Hindi GEC channels present in BARC’s across genres list in week 36 of 2018. Consequently, two Zeel Hindi GEC channels – free to air (FTA) Zee Anmol and flagship Zee TV ruled Hindi channels in week 36 of 2018 in BARC’s across genres list.

    One Sun TV Network channel

    As mentioned above, at its normal first rank in week 36 was the Tamil GEC Sun TV with 1063.806 million weekly impressions as compared to 999.006 million weekly impressions in week 35 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Two Zeel channels

    Reclaiming its second rank in week 36 of 2018 was Zee Anmol with 840.010 million weekly impressions as compared to 701.762 million weekly impressions in week 35. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Bounding up six ranks to third place was Zee TV with 721.364 million weekly impressions as compared to 620.187 million weekly impressions in week 35. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at third and fourth ranks in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

    Three Star India channels

    Climbing up four ranks to fourth place was Star India’s FTA Hindi GEC Star Utsav in week 36 of 2018 with 669.262 million weekly impressions as compared to 629.138 million weekly impressions in week 35. Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs’ in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fourth in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Another Star India FTA Hindi GEC, Star Bharat, also jumped up two ranks to fifth place in week 36 of 2018 with 652.973 million weekly impressions as compared to seventh rank and 632.025 million weekly impressions in week 35. Star Bharat was ranked fourth in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Star India’s flagship Hindi GEC, Star Plus dropped down two ranks in week 36 of 2018 to sixth place with 650.318 million impressions as compared to 687.926 million weekly impressions in the previous week. Star Plus was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U) and tenth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Four SPN channels

    SPN’s Hindi movies channel, Sony Max, dropped down five ranks to seventh place in week 36 of 2018 with 630.227 million weekly impressions as compared to 721.447 million weekly impressions in week 35. Sony Max was also ranked second in HSM (U+R), first in HSM (U) and was ranked fifth in HSM (R). The Hindi version of SS Rajamouli’s film Bahubali the Beginning was ranked first among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Further, three Hindi feature films HFF – Bahubali the Beginning, 3 Idiots and Bhairava, on Sony Max were also among BARC’s list of top 5 Hindi movies programmes during primetime list in HSM (U).

    SPN’s women focused Hindi GEC Sony Pal re-entered BARC’s across genres weekly list in week 36 of 2017 with 626.815 million weekly impressions. The channel was ranked fifth in BARC’s list of top 10 Hindi GEC channels in HSM (U+R), third in HSM (R) and eighth in HSM (U). The long running sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked second among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM R).

    Big Synergy Productions’ Amitabh Bahchan anchored Indian version of Who Will become A Millonaire – Kaun Banega Crorepati or KBC is on air on SPN’s flagship Hindi GEC pay channel Sony Entertainment Television (SET). SET entered BARC’s weekly across genres list for the first time in 2018 in week 36 with 625.080 million weekly impressions. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R), and first in HSM (U).

    At tenth rank was another SPN Hindi movies channel, Sony Wah with 623.522 million weekly impressions as compared to 669.499 million weekly impressions in week 35. Sony Wah was ranked first in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R). HFFs’ The Return of Rebel and Yevadu that featured on Sony Wah were among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) One more HFF- Dangerous Khiladi 4 on Sony Wah was also on BARC’s list of top 5 Hindi movies programmes during primetime in HSM (R).

  • Four most watched channels on Indian television

    Four most watched channels on Indian television

    BENGALURU: Despite many experts predicting the decline and ultimate death of conventional television, the medium is still one of the largest ones for entertainment, for news and for marketers in terms of viewers. Notwithstanding the fact that more channels have come under Broadcast Audience Research Council of India (BARC), the moot point is that the number of television advertisements in India has increased says an industry watcher. So,which were the most watched television channels week on week in the country during until week 35 of 2018?
    Analysis of BARC weekly data for the top 10 channels across genres NCCS: 2+ All for weeks 1 to 35 of 2018 (Saturday, 30 December 2017 to Friday, 31 August 2018, period under consideration) have revealed some interesting facts. The most notable one is that only four channels have appeared in BARC’s weekly across genres during all the first 35 weeks of 2018. All four are general entertainment channels. Two are free to air (FTA) and two are flagship channels of the networks of which they are a part of. Three are Hindi and one is Tamil. In alphabetical order they are: Star India’s FTA and renamed channel Star Bharat: Sun TV Network’s flagship Tamil GEC Sun TV, Zee Entertainment Enterprises Limited (Zeel) FTA Hindi GEC channel and its flagship Hindi GEC Zee TV.
    Please refer to the figure below:

    (The only parameter considered in this report is limited to BARC ratings. Reach, viewership share, have not been considered here. BARC weekly viewership data for the top 10 Channels Across Genres available in the public data is in terms of thousands of impressions (000s))

    Sun TV is the most watched television channel in India. Period. Its average ratings during the first 35 weeks of 2018 are even higher than the average ratings of Star India’s sports channel Star Sports 1 Hindi during the weeks that IPL 11 was played in 2018, Sun is a regional channel with a major portion of its viewership limited to the Tamil Nadu and Puducherry markets.
    Zee Anmol and Star Bharat are the first and second most watched Hindi GECs’ respectively in India. The viewership of both the channels is driven more by rural numbers as compared to urban. The fourth most watched channel in India is Zee TV. Zee TV’s ratings are driven more by urban viewers than rural viewers.
    Until week 33 oi 2018, Sony Pictures Network India’s (SPN) women focused Hindi GEC Sony Pal consistently appeared in BARC’s weekly top 10 channels across genres. However, since the past two weeks (weeks 34 and 25 of 2018), the channel has missed BARC’s weekly lists of top 10 channels across genres bus.

  • Kannada market witnessed no changes in BARC week 35

    Kannada market witnessed no changes in BARC week 35

    MUMBAI: Zee Bangla continued to dominate the Bengali space in BARC’s week 35 data. Bhojpuri Cinema and Big Ganga swapped their first and second positions in the Bhojpuri segment. In the Kannada market, no changes were observed. Asianet Movies and Flowers TV exchanged their fourth and fifth positions in the Malayalam segment. In the Marathi market, Colors Marathi and Zee Talkies exchanged their second and third positions. Whereas, in the Tamil space, Sun TV retained its first position and Star Maa and Zee Telugu retained their first and second positions in the Telugu market.

    Bangla

    Zee Bangla and Star Jalsha retained their first and second positions respectively with 345268 impressions ‘000s’ and 260096 impressions ‘000s. Colors Bangla, Jalsha Movies and Aakash Aath stood at third, fourth and fifth positions with 70531 impressions ‘000s, 67192 impressions ‘000s and 58535 impressions ‘000s respectively.

    Bhojpuri

    This week, Bhojpuri Cinema and Big Ganga swapped their first and second positions with 59234 impressions 000s and 53577 impressions ‘000s respectively.  Bhojpuri Dhamaka Dishum, News18 Bihar Jharkhand and DD Bihar stood at third, fourth and fifth positions respectively with 11228 impressions ‘000s, 2875 impressions ‘000s and 2373 impressions ‘000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 445756 impressions ‘000s and 412228 impressions ‘000s respectively. Udaya TV, Udaya Movies and Star Suvarna stood at third, fourth and fifth positions with 243434 impressions ‘000s, 219771 impressions ‘000s and 146555 impressions ‘000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV stood at first position this week as well with 334554 impressions ‘000s. Mazhavil Manorama and Surya TV retained their second and third positions respectively with 132410 impressions ‘000s and 127136 impressions ‘000s.  

    Asianet Movies and Flowers TV exchanged their fourth and fifth positions with 89671 impressions ‘000s and 88350 impressions ‘000s respectively.

    Marathi

    Zee Marathi continued to lead the chart with 348251 impressions ‘000s. Colors Marathi and Zee Talkies exchanged their second and third positions respectively with 143046 impressions ‘000s and 137217 impressions ‘000s.  

    Star Pravah and Zee Yuva also retained their fourth and fifth positions respectively with 135758 impressions ‘000s and 61122 impressions ‘000s.

    Tamil

    Tamil market also didn’t witness any changes. Sun TV retained its first position with 938999 impressions ‘000s. Star Vijay and Zee Tamil swapped their second and third positions with 503598 impressions ‘000s and 472159 impressions ‘000s respectively.

    KTV and Adithya TV also continued to be at fourth and fifth positions with 289214 impressions ‘000s and 87823 impressions ‘000s respectively.

    Telugu

    Star Maa and Zee Telugu retained their first and second positions respectively with 607999 impressions ‘000s and 497494 impressions ‘000s respectively. ETV Telugu, Gemini TV and Gemini Movies stood at third, fourth and fifth positions respectively with 471260 impressions ‘000s, 453795 impressions ‘000s and 237300 impressions ‘000s. 

  • Sony Max once again tops Hindi channels across genres

    Sony Max once again tops Hindi channels across genres

    BENGALURU: For the fifth time in this calendar year (CY 2018), Sony Pictures Network India Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council (BARC) weekly list of top 10 channels across genre : All India (U+R) : 2+ individuals in week 35 of 2018 (Saturday, 25 August 2018 to Friday, 31 August 2018). The channel was earlier ranked second in weeks 28, 29, 30 and 31 of 2018 in BARC’s across genres lists. At its normal first place was the Sun TV Network’s flagship Tamil GEC Sun TV. Hence, Sony Max was the most watched Hindi channel in week 35 of 2018.

    Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and Telugu genres made it to BARC’s weekly list of top 10 channels across genres in week 35 of 2018. From the network’s perspective, as is also becoming a norm were four Star India channels, two channels each from SPN and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sun TV Network and Viacom18.

    As mentioned above, at its normal first rank in week 35 was theTamil GEC Sun TV with 999.006 million weekly impressions as compared to 1017.394 million weekly impressions in week 34 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Climbing up five ranks to second place in week 35 of 2018 was Sony Max with 721.447 million weekly impressions as compared to 664.337 million weekly impressions in week 34.  Sony Max was also ranked first in BARC’s weekly list of top 5 Hindi movies channels in the HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  Hindi feature film (HFF) Sarrianodu and the world television premier (WTP) of the Telugu feature dubbed into Hindi, A AA  on Sony Max were among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Further, four HFF – Sarrianodu, A AA, DJ and Kanchana on Sony Max were also among BARC’s list of top 5 Hindi movies programmes during primetime list in HSM (U).

    Climbing down a rank to third place in week 35 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol with 701.762 million weekly impressions as compared to 807.267 million weekly impressions in week 34. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked  first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Climbing up a rank to fourth rank in week 35 of 2018 was Star India’s flagship Hindi GEC Star India with 687.926 million impressions as compared to 674.437 million weekly impressions in the previous week. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions-produced Hindi soap Ye Rishta Kya Kehlata Hai aired on Star Plus was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Also climbing up a rank to fifth place in week 35 of 2018 was another SPN Hindi Movies channel Sony Wah with 669.499 million weekly impressions as compared to 667.474 million weekly impressions in week 34. Sony Wah was ranked second in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and first in HSM (R) and fifth in HSM (U). Hindi feature film (HFF) Sooryavansham that featured on Sony Wah was among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R).One more HFF- Yevadu on Sony Wah was also on BARC’s list of top 5 Hindi movies programmes during primetime in HSM (R).

    Climbing down three ranks to sixth place in week 35 of 2018 was Star India’s flagship Telugu GEC Star Maa with 647.750 million weekly impressions as compared to third rank and 697.191 million weekly impressions in week 34. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Four of the five top programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Also climbing up a rank to seventh place was Star India’s Hindi GEC Star Bharat with 632,025 million weekly impressions as compared to eighth rank and 659.579 million weekly impressions in week 34. Star Bharat was ranked third in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Dropping down four ranks to eighth place in week 35 of 2018 was another Star India FTA Hindi GEC with 629.138 million weekly impressions as compared to 684.340 million weekly impressions in week 34. Star Utsav was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fourth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Retaining its previous week’s ninth rank in week 35 of 2018 was Zeel’s flagship Hindi GEC Zee TV with 620.187 million weekly impressions as compared to 628.308 million weekly impressions in week 34. Zee TV was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fifth in HSM (U) and eighth in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

    Also retaining its previous week’s tenth rank in week 35 of 2018 was Viacom18’s flagship Hindi GEC Colors with 595.830 million weekly impressions as compared to 622.131 million weekly impressions in week 34. The third season of the Balaji Telefilms-produced supernatural drama Naagin 3 was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).