ITV

Category: Viewership

  • Berger Paints, Roop Mantra enter top 5 list in BARC week 38

    Berger Paints, Roop Mantra enter top 5 list in BARC week 38

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 15-21 September 2018.
    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.
    The data demonstrates ads that were inserted the most in week 38 of 2018.
    Top Advertisers:

    Berger Paints entered the eminent list of top 5 after several weeks whereas major advertiser and multinational company Procter & Gamble lost its long standing position in the top 5 and tumbled down to seventh position.
    For week 38, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,45,676 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
    Running neck to neck with HUL, Reckitt Benckiser, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with 84,429 ad insertions.
    Kolkata based ITC Ltd retained its third position with mere 32,998 ad insertions. ITC has a diversified business that includes fast-moving consumer goods (FMCG), hotels, paperboards and packaging, agri business and information technology.
    Godrej Consumer Products entered the top 5 list in week 38 with 28180 insertions.
    Berger Paints entered the top 10 list after a hiatus of several months with 26,220 insertions.

    Top Brands:
    Toilet cleaner Harpic, from the house of Reckitt Benckiser topped the charts in week 37 and was advertised with 14,600 ad insertions.
    Hotel searching website Trivago climbed one position to become the second most advertised brand with 10,682 insertions followed by Santoor with 8,974 insertions.
    Ayurvedic products company Roop Mantra that stood at seventh position in week 37, climbed up to become the fourth most advertised brand on television with 8,440 insertions.
    Colgate dental cream, from the house of Colgate-Palmolive that was missing in the top 5 list for the last few weeks, entered at fifth position in week 38 but with only 8,433 ads inserted between the week of 15-21 September 2018.

  • Colors second most watched Hindi channel across genres

    Colors second most watched Hindi channel across genres

    BENGALURU: Viacom 18’s flagship Hindi GEC Colors jumped up to third rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 38 of 2018 (Saturday, 15 September 2018 to Friday, 21 September 2018). At its usual first rank was the Sun TV Network’s flagship Tamil GEC Sun TV followed by Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol at second rank. Consequently, Zee Anmol was the most watched Hindi channel and Colors the second most watched Hindi channel across genres, be it Hindi GEC or Hindi movies in week 38 of 2018 (week under review or consideration). It was also the most watched Hindi pay-TV channel during week 38 of 2018.
    Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and Telugu genres comprised BARC’s weekly list of top 10 channels across genres (across genres list) in week 38 of 2018. From the networks’ perspective, there were three channels each from Star India and Sony Pictures Network India (SPN), two channels from Zeel and one channel each from the Sun TV Network and Viacom 18 in BARC’s across genres list during the week under review.
    As mentioned above, at its normal first rank in week 38 was the Tamil GEC Sun TV with 1,029.426 million weekly impressions as compared to 1,043.906 million weekly impressions in week 37 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.
    Continuing on at its second rank in week 38 of 2018 was Zee Anmol with 863.279 million weekly impressions as compared to 816.131 million weekly impressions in week 37. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked eighth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Also, as mentioned above, Colors which had re-entered the across genres list in week 37 of 2018, was ranked third in week 38 with 727.244 million weekly impressions as compared to 654.144 million weekly impressions and at seventh rank. Colors was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), first in HSM (U) and ninth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 and the grand finale of the dance show Dance Deewane were among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Further, Naagin 3 was ranked fifth among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Star India’s FTA channel Star Utsav also retained its fourth rank in week 38 of 2018 with 695.203 million weekly impressions as compared to 669.262 million weekly impressions in week 37. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked second in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Dropping down two ranks to fifth rank was Zeel’s flagship Hindi GEC Zee TV with 657.866 million weekly impressions as compared to 723.225 million weekly impressions in week 37. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and fourth ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was ranked fourth in HSM (R) during primetime.

    Sliding down a rank to sixth place was Star India’s flagship Hindi GEC Star Plus with 655.169 million impressions as compared to 682.419 million weekly impressions in the previous week. Star Plus was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U) and tenth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked third in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in HSM (U).
    Star Maa also dropped a rank to seventh place in week 38 of 2018 with 631.517 million weekly impressions as compared with 668.179 million weekly impressions in week 37. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.
    SPN’s Hindi Movies channel Sony Wah climbed to eighth rank in week 38 of 2018 from tenth rank in week 37. The channel garnered 629.401 million weekly impressions in week 38 as compared to 618.353 million weekly impressions in the previous week. Sony Wah was ranked first in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R) and fourth in HSM (U). Hindi feature film (HFF) Rowdy Rathore that featured on Sony Wah was among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R). Another HFF, Magadheera, was also among the five most watched programmes during primetime in HSM (R).
    Another SPN Hindi Movies channel, Sony Max re-entered BARC’s across genres list in week 38 of 2018 with 624.491 million weekly impressions at ninth rank. The world television premiere of HFF Sketch that featured on Sony Max was among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (U). Other HFFs on Sony Max, Tiger Zinda Hai, Kanchana 3, and Bhairava, were also among the five most watched programmes during primetime in HSM (U).
    At tenth rank was SPN’s flagship Hindi GEC Sony Entertainment Television (SET). SET’s ratings in week 38 of 2018 were 594.887 million weekly impressions as compared to 629.656 million weekly impressions in week 37. SET was ranked sixth in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R), and third in HSM (U).

  • Republic TV leads English news in BARC week 38

    Republic TV leads English news in BARC week 38

    MUMBAI: India TV entered at fifth position in the Hindi news genre (rural) according to All India BARC data week 38. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news rural areas. News18 India climbed a slot to the second position in Hindi news urban areas.
    English News
    Republic TV continued to dominate the English news genre with 942 impressions ‘000. Times Now, CNN News 18 and India Today Television retained their second, third and fourth positions with 790 impressions ‘000, 302 impressions ‘000 and 225 impressions ‘000 respectively. NDTV 24×7 sits at fifth spot with 206 impressions ‘000.
    English Business News
    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 429 impressions ‘000. ET Now and BTVI maintained their second and third positions with 190 impressions ‘000 and 26 impressions ‘000. CNBC TV18 Prime HD also retained its fourth position with 7 impressions ‘000.
    Hindi News (U+R)
    Aaj Tak continued to lead in Hindi news genre with 118712 impressions ‘000 as compared to News18 which stood in second position with 90296 impressions ‘000.
    ABP News and Zee News are at the third and fourth slots with 86521 impressions ‘000 and 85853 impressions ‘000 after interchanging their positions. India TV stood at fifth position with 76514 impressions ‘000.
    Hindi News Rural
    Aaj Tak and ABP News also continued to dominate in Hindi news (R) with 57230 impressions ‘000 and 44026 impressions ‘000. News18 India and Zee News also retained their third and fourth position with 39963 and 37403 impressions ‘000, respectively. India TV entered the top 5 list with 31687 impressions ‘000.
    News Nation which stood at fifth position last week is nowhere to be seen in the top five list.
    Hindi News Urban
    Aaj Tak maintained its first position in Hindi news genre (U) with 61481 impressions ‘000. News18 India and Zee News are at second and third slot after interchanging their positions with 50332 impressions ‘000 and 48450 impressions ‘000 respectively.
    India TV and ABP News retained their fourth and fifth positions respectively with 44827 impressions ‘000 and 42495 impressions ‘000.

  • Colors leads Hindi GEC urban in BARC week 38 by replacing SET

    Colors leads Hindi GEC urban in BARC week 38 by replacing SET

    MUMBAI: Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 38 of 2018 in the Hindi GEC (U+R) market. Dangal TV and Star Bharat swapped their fifth and sixth positions in the rural market, whereas Colors dominated the market by replacing Sony Entertainment Television this week as compared to the previous week in the urban market.

    Hindi GEC (U+R)
    Zee Anmol retained its leadership position with 861115 impressions ‘000s. Star Utsav stood at second position with 702196 impressions ‘000s replacing Zee TV. Colors climbed to the third position from sixth position as compared to the last week with 695563 impressions ‘000s.
    Zee TV, Star Plus, Sony Entertainment Television, Star Bharat and Sony Pal secured fourth, fifth, sixth, seventh and eighth positions respectively with 622323 impressions ‘000s, 620337 impressions ‘000s, 571360 impressions ‘000s, 567817 impressions ‘000s and 536054 impressions ‘000s.
    Rishtey and Sony Sab continued to be at their ninth and tenth positions respectively with 454365 impressions ‘000s and 436191 impressions ‘000s.

    Hindi Rural GEC
    Zee Anmol, Star Utsav, Sony Pal and Rishtey retained their first, second, third and fourth positions respectively with 697300 impressions ‘000s, 493180 impressions ‘000s, 377955 impressions ‘000s and 344623 impressions ‘ 000s.
    Dangal TV and Star Bharat swapped their fifth and sixth positions with 315369 impressions ‘000s and 285639 impressions ‘000s respectively. Zee TV, Big Magic, Colors and Star Plus retained their seventh, eighth, ninth and tenth positions respectively with 243942 impressions ‘000s, 240487 impressions ‘000s, 221191 impressions ‘000s and 192921 impressions ‘000s.

    Hindi Urban GEC
    In urban GEC, Colors dominated the market by replacing Sony Entertainment Television this week as compared to the previous week with 474372 impressions ‘000s. Star Plus continued to be at its second position with 427416 impressions ‘000s.
    Sony Entertainment Television, Zee TV, Sony Sab, Star Bharat, Star Utsav, Zee Anmol and Sony Pal stood at third, fourth, fifth, sixth, seventh, eighth and ninth positions with 427364 impressions ‘000s, 378381 impressions ‘000s, 326981 impressions ‘000s, 282178 impressions ‘000s, 209016 impressions ‘000s, 163815 impressions ‘000s and 158099 impressions ‘000s respectively. &TV retained its tenth position with 112279 impressions ‘000s.

  • Most advertised brands on television during first 37 weeks of 2018

    Most advertised brands on television during first 37 weeks of 2018

    BENGALURU: More than two-thirds of the calendar year 2018 (CY 2018) is over. The major Indian festival season is just around the corner and the tempo of brands presenting themselves to television viewers can only go up. Notwithstanding the fact that the number of television channels that bear the Broadcast Audience Research Council of India (BARC) watermark, (and hence the number of reported ad insertions going up), the number of TV ads in 2018 have increased as compared to 2017, if one were to go by BARC’s weekly data of tp 10 advertisers across genres in terms of weekly insertions.
    So which were the brands that advertised the most on television during the first 37 weeks of 2018? Using BARC’s weekly data for in terms of ad insertions between week 1 (Saturday, 30 December 2017) and week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018), here below is a list of the top 20 brands in terms of average ad insertions in during the first 37 weeks of 2018.

    It must be noted that the average insertions by each brand has been calculated based on the number of insertions and the number of weeks it was present in BARC’s weekly lists during the first 37 weeks of 2018 (period under consideration) in this report. The actual average insertions by each brand could be higher or lower, also there could be other brands that may have had a higher number of TV ad insertions and yet were not present in BARC’s lists. The only eligibility criteria for a brand to find a place in the list below in this paper is that the brand must have been present for at least 5 of the first 37 weeks of 2018 in BARC’s weekly lists of top 10 brands in terms TV ad insertions. The team has refrained from criteria such as considering data of only the top 3 or the top 5 in BARC’s weekly lists.
    The following major observations are being reported.

    1. No brand was present in BARC’s weekly lists of Top 10 brands across genres for all the first 37 weeks of 2018. Only one brand – the travel portal Trivago was present for 35 of the first 37 weeks of 2018 in BARC’s weekly lists. Based on average insertions/week, Trivago has been ranked 15 in the list below
    2. However, in terms of total number of insertions during the first 37 weeks of 2018, it was Reckitt Benckiser’s cleaning and disinfecting products brand Lizol that had more combined total of weekly insertions during the 29 of the first 37 weeks of 2018 that it was present in BARC’s weekly lists of the top 10 brands across genres as compared to Trivago. Based on average insertions, Lizol has been ranked 4 in the list below.
    3. The online shopping site Amazon.in was ranked no 1 in terms of average TV ads per week. Based on total number of insertions when present in BARC’s weekly lists, Amazon.in has a rank of 13. This could be a dicey conclusion – the brand was present for just six of the 37 weeks of 2018 in BARC’s weekly lists of top 10 brands. Its actual average weekly insertions are likely to be much lower during the period under consideration. And this could be the case of the other brands in the list below:

  • Hindi news most benefited genre in Chrome DM week 38

    Hindi news most benefited genre in Chrome DM week 38

    MUMBAI: With a growth of 0.83 per cent as compared to last week (37), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media.
    In the Hindi news genre, DD News gained the highest OTS with 99.9 per cent in HSM excluding the less than 1L-market.
    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.
    The second position in the gainer’s list of OTS was grabbed by the music genre with the growth of 0.79 per cent in HSM excluding the less than 1L-market. MTV Beats was the most benefitted channel in this category with 93.2 per cent.
    Image Top 05 channels
    The third position in the gainers was garnered by the sports genre in All India 1 Lakh+ market with 0.35 per cent OTS. DD Sports gained the highest OTS with 91.5 per cent.
    The kids genre was at the fourth position in the list with 0.22 per cent growth and Nickelodeon catered to 91.1 per cent OTS in All India 1 Lakh+ market.
    Image Top Lines
    The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.20 per cent. In this category, DD National topped the OTS chart with 99.3 per cent in HSM excluding the less than 1L-market.

  • Untapped TV audience of 100 mn for international channels

    Untapped TV audience of 100 mn for international channels

    MUMBAI: The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at least twice a week and made a startling discovery.

    According to the study these international channels which are broadcast beyond national borders, have been long recognised by high-end brands as a powerful way to reach affluent shoppers and business leaders. Yet opposite to received wisdom, the study found that the characteristics and attitudes of frequent viewers of international TV are not dependent on income, according to Rapid TV News.

    In what could be vastly lucrative for the industry, research has identified an untapped, frequent TV audience of 112.5 million consumers viewing international TV channels who fall outside of the top income segment that advertisers usually target through ad campaigns.

    inTV Group chairperson and Euronews head of research Sonia Marguin said, “This research has been eye-opening. While international TV channels will always remain a valuable source of affluent consumers for upscale brands, we can now see that there is also huge potential for other premium brands who are looking for highly active consumers, but who had seen international TV channels as the bastion for top-end luxury brands before.”

    The advertising receptiveness was associated with viewing frequency, rather than consumer affluence was one of the key standouts. Frequent viewers were twice as likely as non-viewers to buy the products they see advertised, irrespective of income.

    All frequent viewers were found to be considerably more likely to value premium brands than non-viewers, with 60 per cent of affluent frequent viewers and 45 per cent of those outside the top income segment tending to buy the premium version of a product, compared with 40 per cent for the wealthiest non-viewers.

    Both the top 10 per cent income group for frequent viewers and those outside the most affluent group are significantly more likely to be brand conscious and are also much more likely to own the latest technology, such as smart TVs and smartwatches.

  • Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

    Zeel channels continue to rule Hindi channels; Colors, Star Maa return to across genres list

    BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GECs Zee Anmol and flagship Zee TV were once again ranked second and third in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 37 of 2018 (Saturday, 8 September 2018 to Friday, 14 September 2018). Viacom 18’s flagship Hindi GEC Colors returned to BARC’s across genres list at rank seven during the week under consideration. The channel has been present for 27 of the first 37 weeks of 2017in BARC’s across genres list. Star India’s flagship Telugu GEC Star Maa also re-entered BARC’s across genres list at rank six in week 37 of 2018. Star Maa was present for 29 of first 37 weeks of 2018 in BARC’s across genres lislts. Since Sun TV occupied its normal rank one, Zee Anmol and Zee TV topped Hindi channels – GEC as well as Hindi movies during week 37 of 2018.
    One channel each from the Hindi movies, Tamil and Telugu genres and seven Hindi GECs were present in BARC’s across genres list for week 37 of 2018. From the networks’ perspective, as has become almost the norm, there were once again four channels from the Star India network in the list. There were two channels each from Zeel and Sony Pictures Network India (SPN), and one channel each from the Sun TV Network and Viacom18.
    As mentioned above, at its normal first rank in week 37 was the Tamil GEC Sun TV with 1,043.906 million weekly impressions as compared to 1,063.806 million weekly impressions in week 36 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.
    Continuing at its second rank in week 37 of 2018 was Zee Anmol with 816.131 million weekly impressions as compared to 840.010 million weekly impressions in week 36. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked third in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked second in HSM (R).

    Also retaining its third place was Zee TV with 723.225 million weekly impressions as compared to 721.364 million weekly impressions in week 36. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fourth and second ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Kundali Bhagya on Zee TV was ranked fourth in HSM (R) during primetime.
    Star India’s FTA channel Star Utsav also retained its fourth rank in week 37 of 2018 with 695.203 million weekly impressions as compared to 669.262 million weekly impressions in week 36. Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fifth in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Climbing up a rank to fifth place in week 37 of 2018 was Star India’s flagship Hindi GEC Star Plus with 682.419 million impressions as compared to 650.318 million weekly impressions in the previous week. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U) and tenth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked third in HSM (U).
    As mentioned above, Star India’s Telugu GEC Star Maa re-entered BARC’s across genres list in week 37 of 2018 with 668.179 million weekly impressions at rank six. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. The first four of the top five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Also, as mentioned above, Colors re-entered the across genres list in week 37 of 2018 with 654.144 million weekly impressions at seventh rank. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and ninth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Further, the reality show Dance Deewane was ranked fifth among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).
    Dropping down three ranks to eighth rank was another Star India channel Star Bharat in week 37 of 2018 with 653.573 million weekly impressions as compared to fifth rank and 652.973 million weekly impressions in week 36. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi channels in HSM (U+R), in HSM (R) and in HSM (U) in BARC’s weekly list of top 10 Hindi GECs during the week under review.
    Retaining its previous weeks ninth rank was SPN’s flagship Hindi GEC Sony Entertainment Television (SET). SET’s ratings in week 37 of 2018 were 629.656 million weekly impressions as compared to 625.080 million weekly impressions in week 36. SET was ranked eighth in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R), and first in HSM (U).
    At tenth rank (same as in week 36) in week 37 of 2018 was SPN’s Hindi movies channel Sony Wah with 618.353.million weekly impressions as compared to 623.522 million weekly impressions in the previous week. Sony Wah was ranked first in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R) and fifth in HSM (U). Hindi feature films (HFF) Sultan and Chirutha (Ram Charan) that featured on Sony Wah were among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R).

  • Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

    Kannada, Marathi, Tamil, Telugu market witness no change in BARC week 37

    MUMBAI: Colors Bangla and Jalsha Movies swapped their third and fourth positions in the Bengali space in the BARC data’s week 37. Big Ganga and Bhojpuri Cinema exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Marathi, Tamil and Telugu market, no changes were observed. Flowers TV and Mazhavil Manorama swapped their second and third positions in the Malayalam segment.

    Bangla

    Zee Bangla and Star Jalsha retained their first and second positions respectively with 358107 impressions (000s) and 257849 impressions (000s). Colors Bangla and Jalsha Movies swapped their third and fourth positions respectively with 74982 impressions (000s) and 61566 impressions (000s).

    Aakash Aath retained its fifth position with 58297 impressions (000s) respectively.

    Bhojpuri

    This week, Big Ganga and Bhojpuri Cinema exchanged their first and second positions respectively with 57420 impressions (000s) and 49974 impressions (000s). Bhojpuri Dhamaka Dishum, News18 Bihar Jharkhand and Mahuaa Plus stood at 12659 impressions (000s), 2658 impressions (000s) and 2210 impressions (000s) respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 461396 impressions (000s) and 413685 impressions (000s) respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 249818 impressions (000s), 199543 impressions (000s) and 154333 impressions (000s) respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV and Surya TV retained at first and second positions this week as well with 317516 impressions (000s) and 100603 impressions (000s) respectively.

    Flowers TV and Mazhavil Manorama swapped their second and third positions respectively with 92427 impressions (000s) and 86355 impressions (000s).  Asianet Movies retained its fifth position with 71663 impressions (000s).

    Marathi

    Zee Marathi and Colors Marathi continued to be at the first and second positions with 334391 impressions (000s) and 136791 impressions (000s). Star Pravah, Zee Talkies and Zee Yuva also continued to be in the third, fourth and fifth positions respectively with 124987 impressions (000s), 119849 impressions (000s) and 45944 impressions (000s).  

    Tamil

    Tamil market also didn’t witness any changes. Sun TV retained its first position with 976325 impressions (000s). Star Vijay, Zee Tamil, KTV and Adithya TV retained their second, third, fourth and fifth positions with 508033 impressions (000s), 484168 impressions (000s), 296659 impressions (000s) and 74631 impressions (000s) respectively.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies retained their first, second, third, fourth and fifth positions with 627802 impressions (000s), 508893 impressions (000s), 485220 impressions (000s), 468589 impressions (000s) and 204813 impressions (000s) respectively.

  • Republic TV leads English news in BARC week 37

    Republic TV leads English news in BARC week 37

    MUMBAI: NDTV 24×7 stood at fifth position in the English news genre according to All India BARC data week 37. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in Hindi news genre (U+R). Moreover, Aaj Tak and ABP News also continued to dominate in Hindi news rural areas. Zee News climbed two slots to the second position in Hindi news urban areas.

    English News
    Republic TV continued to dominate the English news genre with 992 impressions ‘000. Times Now, CNN News 18 and India Today Television retained their second, third and fourth positions with 822 impressions ‘000, 393 impressions ‘000 and 297 impressions ‘000 respectively. NDTV 24×7 entered the list at fifth spot with 216 impressions ‘000.
    Mirror Now which stood at fifth position last week is nowhere to be seen in the top five list.

    English Business News
    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 677 impressions ‘000. ET Now and BTVI maintained their second and third positions with 181 impressions ‘000 and 88 impressions ‘000. CNBC TV18 Prime HD also retained its fourth position with 16 impressions ‘000.

    Hindi News (U+R)
    Aaj Tak continued to lead in Hindi news genre with 142046 impressions ‘000 as compared to News18 which stood in second position with 106339 impressions ‘000.
    Zee News and ABP News are at the third and fourth slots with 101229 impressions ‘000 and 98037 impressions ‘000 after interchanging their positions. India TV stood at fifth position with 88699 impressions ‘000.

    Hindi News Rural
    Aaj Tak and ABP News also continued to dominate in Hindi news (R) with 68327 impressions ‘000 and 47887 impressions ‘000. News18 India also retained its third position with 46719 impressions ‘000. Zee News and News Nation exchanged their fourth and fifth positions respectively with 40748 impressions ‘000 and 38638 impressions ‘000.
    Hindi News Urban
    Aaj Tak maintained its first position in Hindi news genre (U) with 73719 impressions ‘000. Zee News climbed two slots to the second position with 60481 impressions ‘000. News18 India and India TV dropped a slot to third and fourth positions respectively with 59619 impressions ‘000 and 51650 impressions ‘000. ABP News retained its fifth position with 52700 impressions ’000.