ITV

Category: Viewership

  • English news most benefited genre in Chrome DM week 40

    English news most benefited genre in Chrome DM week 40

    MUMBAI: With a growth of 0.34 per cent as compared to last week (39), the English news genre marked the highest opportunity to see (OTS) among all categories in week 40 of Chrome Data Analytics & Media. 

    In the English news genre, Loksabha TV gained the highest OTS with 97.6 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. This week the list had only three gainers. 

    The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.25 per cent in six metros market. Sony Pix was the most benefitted channel in this category with 63.2 per cent.

    The third position in the gainers was garnered by the religious genre in HSM excluding the less than 1L-market with 0.17 per cent OTS. Aastha gained the highest OTS with 97.8 per cent.
     

  • Mirror Now enters the English news genre in BARC week 39

    Mirror Now enters the English news genre in BARC week 39

    MUMBAI: Mirror Now entered at fourth position in the English news genre according to All India BARC data week 39. No changes were observed this week in the English business news genre. Aaj Tak continued to lead in all three Hindi news genre. News18 India and ABP News are at second and third slot after interchanging their positions in Hindi news rural areas.

    English News

    Republic TV continued to dominate the English news genre with 930 impressions '000. Times Now and CNN News 18 retained their second and third position with 760 impressions '000 and 286 impressions '000. Mirror Now entered the top five list at fourth position with 218 impressions ’000. India Today Television dropped a slot to fifth position with 211 impressions ‘000.  

    NDTV 24×7 which stood at fifth position last week is nowhere to be seen in the top five list.

    English Business News

    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 399 impressions '000. ET Now and BTVI maintained their second and third positions with 181 impressions '000 and 48 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 5 impressions '000.

    Hindi News (U+R)      

    Aaj Tak continued to lead in Hindi news genre with 123997 impressions '000 as compared to News18 which stood in second position with 98251 impressions '000.

    Zee News and ABP News are at the third and fourth slots with 94506 impressions '000 and 85663 impressions '000 after interchanging their positions. India TV stood at fifth position with 83421 impressions '000.

    Hindi News Rural  

    Aaj Tak continued to dominate in Hindi news (R) with 58268 impressions ‘000. News18 India and ABP News are at the second and third slots with 44494 impressions '000 and 42177 impressions '000 after interchanging their positions.

    Zee News retained its fourth position with 41177 impressions '000. News Nation entered the top 5 list with 34045 impressions ‘000.

    India TV which stood at fifth position last week is nowhere to be seen in the top five list.

    Hindi News Urban

    Aaj Tak maintained its first position in Hindi news genre (U) with 65729 impressions '000. News18 India and Zee News are at second and third slot after interchanging their positions with 53757 impressions ‘000 and 53330 impressions ‘000 respectively.

    India TV and ABP News retained their fourth and fifth positions respectively with 49799 impressions '000 and 43486 impressions '000.

  • Mahindra Marazo & Dept of women & child devp most advertised in BARC week 39

    Mahindra Marazo & Dept of women & child devp most advertised in BARC week 39

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 22-28 September 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 39 of 2018.

    Top Advertisers:

    For week 39, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,41,477 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Far behind HUL, in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 70,382 ad insertions.

    Kolkata based ITC Ltd retained its third position with mere 34,532 ad insertions. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

    Amazon Online entered the top 5 list in week 39 with 31955 insertions, followed by Marico with 25994 ads.

    It is noteworthy that last week, the e-commerce platform stood at ninth position with only 22930 insertions.

    Top Brands:

    Ministry of Women and Child Development entered the top 10 list of advertisers and with a bang! It became the most advertised brand with 15367 as insertions.

    Mahindra Marazzo that was launched in September 2018, suddenly decided to go big on television advertising. The brand was the second most advertised in week 39 with 12067 ad insertions.

    Toilet cleaner Harpic, from the house of Reckitt Benckiser that was the top advertised brand last week, slipped to third position with 10,771 insertions followed by Hotel searching website, Trivago at 10130 insertions.

    policybaazar.com entered the top 5 list after a long hiatus and came in fifth with mere 9,763 ad insertions.

  • Star India channels push their way up ranks in across genres

    Star India channels push their way up ranks in across genres

    BENGALURU: Four India channels pushed their way up in tandem at ranks three, four, five and six in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres in week 39 of 2018 (Saturday, 22 September 2018 to Friday, 28 September 2018). Of the four Star India channels in the across genres list, three were Hindi GECs of which two were free to air (FTA) and one was a Telugu GEC. At its usual first rank was the Sun TV Network’s flagship Tamil GEC Sun TV followed by Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol at second rank.

    Seven Hindi GECs, and one channel each from the Hindi movies, Tamil GEC and Telugu GEC made it to BARC’s weekly list of top 10 channels across genres in week 39 of 2018. From the networks’ perspective, there were four channels from Star India, two channels each from Sony Pictures Network India and Zeel and one channel each from The Sun TV Network and Viacom 18.

    As mentioned above, at its normal first rank in week 39 was the Tamil GEC Sun TV with 1,020.107 million weekly impressions as compared to 1,029.426 million weekly impressions in week 38 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Continuing on at its second rank in week 39 of 2018 was Zee Anmol with 777.386 million weekly impressions as compared to 863.279 million weekly impressions in week 38. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Climbing up by a rank to third place was the first of the four Star India channels – FTA Hindi GEC Star Utsav in week 39 of 2018 with 743.449 million weekly impressions as compared to 695.203 million weekly impressions in week 38. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked second in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Star India’s flagship Hindi GEC Star Plus climbed two ranks to fourth place in week 39 of 2018 with 710.478 million impressions as compared to 655.169 million weekly impressions in the previous week. Star Plus was ranked third in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in HSM (U+R) and second in HSM (U).

    Star India’s flagship Telugu GEC Star Maa also rose tow ranks in week 39 of 2018 to fifth place with 666.396 million weekly impressions as compared with 631.517 million weekly impressions in week 38. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Another Star India FTA Hindi GEC Star Bharat re-entered BARC’s weekly list of top 10 channels across genres at rank six with 660.371 million weekly impressions. Star Bharat was also ranked fourth, fifth and sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

    Viacom 18’s flagship Hindi GEC Colors dropped to seventh rank in week 39 of 2018 with 657.875 million weekly impressions as compared to 727.244 million weekly impressions and seventh rank inn week 38. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

    SPN’s women focused Hindi GEC Sony Pal re-entered BARC’s weekly list of top 10 channels across genres in week 39 of 2018 with 650.544 million weekly impressions at eighth rank. Sony Pal was ranked fifth and eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U) respectively and was ranked third in HSM (R). The sitcom Tarak Mehta ka Oolah Chashmah on Sony Pal was ranked second in BARC’s weekly list of top 5 Hindi programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    SPN’s Hindi movies channel Sony Max retained ninth place in week 39 of 2018 with 647.987 million weekly impressions as compared to 624.491 million weekly impressions in the previous week. Sony Max was ranked first in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). Hindi feature films (HFF) Bahubali the Conclusion, Tarzan the Heman and Remo that featured on Sony Max were among the top 5 most watched Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (U). Another HFF Sarrainodu was also in BARC’s HSM (U) list, while Bahubali the Conclusion was among the top 5 most watched HFFs in HSM (R) during primetime based on average rating across all airings (original and repeat) for the week.

    Zeel’s flagship Hindi GEC Zee TV also saw a steep drop to tenth place in week 39 of 2018 with 645.325 million weekly impressions as compared to 657.866 million weekly impressions in week 37. Zee TV was ranked seventh in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) and fourth in HSM (U) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

  • MTV bolsters original content offering to dominate youth channel space

    MTV bolsters original content offering to dominate youth channel space

    MUMBAI: After Star India had decided to pull the plug on its youth channel Channel V, Viacom18’s MTV channel is the only one left to entertain viewers with the original content. The tug-of-war between MTV and Channel V was worthwhile as the audiences were served with the plethora of original content.

    MTV seems to be enjoying its only presence in the youth and entertainment genre as the network is scaling up its pie by announcing 10 hours of new original content per week.

    Viacom18 head—youth, music and English entertainment Ferzad Palia said that the network has seen a phenomenal response in the last 12-18 months and has grown from strength to strength on all counts. “Whether its ratings, revenue, buzz, social engagement, we are the only one creating this content. So we are literally a genre in ourselves with everyone else turning back to playing music videos.”

    Being bullish about the youth genre, he said, “There’s only MTV, there’s no other youth genre, and who else do you compare with us? Everyone else who used to make any sort of original content has either folded up or has switched being the music video channel.” He added that when the channel had reorganised the portfolio in 2018, it had a clear vision that MTV Beats will take the lead when music is concerned and MTV will look at original content creation.

    Palia said that the cluster had experimented in the last 12-18 months, which has resulted in great success on TV and digital. “Our ratings for TV has doubled and the consumption on digital space on digital has gone up three times. Whichever TG you look at, 15-30 years of age group, we are now at about 13 million gbm. We have upped the game almost 10 fold.”

    The network has set its ball rolling to launch three new shows, the fourth season of India’s Next Top Model, premiering from 6 October every Saturday at 6 pm, Elevator Pitch—airing on 12 October, every Friday at 7 pm and Ace of Space ¬scheduled every day at 6 pm from 20 October.

    When asked about the ad inventories sold for the new shows, Palia said, “A lot of the ad inventory is sold and a lot of them will get sold. Since it is also festive season so we are actually going oversold on MTV to drop many spots on the daily basis, we would love to accommodate it, but we cannot and that is thankfully the good problem to have currently. In addition, it is not just the inventories the sponsorships, the integration and the customisations that we do, we also have another source of revenue which is very healthy source of revenue and that is the branded content. We do a lot of turnkey work for advertisers who want to reach out to the youth and leverage them who can really speak best and integrate them as we did recently for Airbnb with Saif and Kareena.”

    MTV had cemented its grasp over young India with 400 million viewers tuned into the channel and garnering 6 billion watch-minutes on Voot in the last one year. As per the BARC data’s week 39, MTV rules the chart with 18495 Impressions (000s) sum, followed by Zing, E24 and MTV HD+ securing second, third and fourth positions respectively with 10169 Impressions (000s) sum, 4128 Impressions (000s) sum and 190 Impressions (000s) sum.

  • Flowers TV enters top two slots in Malayalam market

    Flowers TV enters top two slots in Malayalam market

    MUMBAI: Flowers TV climbed to the second position in the Malayalam space in BARC data week 39. Colors Marathi and Star Pravah exchanged their second and third positions in the Marathi segment. In the Kannada and Telugu market, no changes were observed. Zee Tamil and Star Vijay were at second and third position after interchanging their positions in Tamil market.

    Bangla

    Zee Bangla and Star Jalsha retained their first and second positions respectively with 335108 impressions '000s and 279385 impressions '000s. Jalsha Movies and Colors Bangla are at third and fourth positions respectively with 61967 impressions '000s and 59448 impressions '000s. Sony Aath also sits on fifth position same as previous week with 56371 impressions '000s respectively.

    Bhojpuri

    This week, Bhojpuri Cinema, Big Ganga and Bhojpuri Dhamaka Dishum retained their previous week’s position with 62952 impressions '000s, 48819 impressions '000s and 13072 impressions '000s. Mahuaa Plus and Housefull Action stood at fourth and fifth position with 2542 impressions '000s and 2091 impressions '000s after interchanging their positions.  

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 540679 impressions '000s and 388982 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 191816 impressions '000s, 168134 impressions '000s and 156135 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first positions this week as well with 314970 impressions '000s followed by Flower TV which climbed two slots to the second position with 92695 impressions ‘000s. Surya TV and Mazhavil Manorama dropped a slot each to the third and fourth position with 89461 impressions '000s and 87317 impressions '000s. Asianet Movies retained its fifth position with 73079 impressions '000s.

    Marathi

    Zee Marathi retained its first position with 332448 impressions '000s. Colors Marathi and Star Pravah swapped their second and third positions respectively with 124713 impressions '000s and 123423 impressions '000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 106926 impressions '000s and 48313 impressions '000s.

    Tamil

    Sun TV retained its first position with 961850 impressions '000s. Zee Tamil and Star Vijay are at second and third position with 97985 impressions '000s and 464658 impressions '000s after interchanging their positions. KTV and Adithya TV retained their fourth and fifth positions with 346751 impressions '000s, 95207 impressions '000s, respectively.

    Telugu

    Telugu market also didn’t witness any change. Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies retained their first, second, third, fourth and fifth positions with 627755 impressions '000s, 522633 impressions '000s, 465703 impressions '000s, 441689 impressions '000s and 204419 impressions '000s respectively.

  • Star Plus leads urban market chart in BARC week 39

    Star Plus leads urban market chart in BARC week 39

    MUMBAI: ZEE Anmol continues to lead the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 39 of 2018. Star Bharat and Dangal TV again interchanged their respective positions in the rural market. Colors dropped to third place as Star Plus occupied the first place in the urban market. Star Bharat and Sony Pal climbed three slot each in Hindi (U+R) market.

    Hindi GEC (U+R)

    Zee Anmol continued its leadership and remained on the first place with 775521 impressions ‘000s. Star Utsav also maintained its second position for another week with 730938 impressions ‘000s. Lifting off from the fifth place, Star Plus took the third position with 674836 impressions ‘000s replacing Colors which fell down to the sixth place with 634604 impressions ‘000s.

    Star Bharat and Sony Pal climbed three slots each to the fourth and fifth place with 652806 impressions ‘000s and 645457 impressions ‘000s, respectively. Zee TV dropped by three spots to the seventh position with 613238 impressions ‘000s followed by Sony Entertainment Television which dropped two slots to eighth place with 594293 impressions ‘000s. Sony Sab and Rishtey are at ninth and tenth position with 456625 impressions ‘000s and 449926 impressions ‘000s after interchanging their positions.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 626235 impressions ‘000s, 510571 impressions ‘000s, 456799 impressions ‘000s, respectively.

    Rishtey also retained its fourth position with 345575 impressions ‘000s. Star Bharat at fifth place with 339485 impressions ‘000s and Dangal TV at sixth place with 325235 impressions ‘000s again interchanged their positions. Colors with 189131 impressions ‘000s moved to the tenth place as Star Plus occupied the ninth place with 212907 impressions ‘000s. Zee TV at seventh place with 235368 impressions ‘000s and Big Magic at eighth place with 223175 impressions ‘000s hold on to their positions as last week.

    Hindi Urban GEC

    Star Plus occupied the first place with 461929 impressions ‘000s in the urban market replacing Colors which went down to the third position with 445474 impressions ‘000s. Sony Entertainment Television climbed one slot to take the second spot with 445792 impressions ‘000s.

    Zee TV was at fourth place with 377869 impressions ‘000s, Sony Sab at fifth place with 336108 impressions ‘000s, Star Bharat at sixth place with 313321 impressions ‘000s and Star Utsav at seventh place with 220367 impressions ‘000s.

    Sony Pal was at eighth place with 188659 impressions ‘000s and Zee Anmol at ninth place with 149286 impressions ‘000s have swapped their positions. &TV is at tenth place with 134300 impressions ‘000s.

  • English GEC most benefited genre in Chrome DM week 39

    English GEC most benefited genre in Chrome DM week 39

    MUMBAI: With a growth of 2.11 per cent as compared to last week (38), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 39 of Chrome Data Analytics & Media.

    In the English GEC genre, AXN gained the highest OTS with 62.3 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the Hindi news genre with the growth of 1.74 per cent in HSM excluding the less than 1L-market. India TV was the most benefitted channel in this category with 99.7 per cent.

    Image Top 05 channels

    The third position in the gainers was garnered by the religious genre in HSM excluding the less than 1L-market with 1.31 per cent OTS. Aastha gained the highest OTS with 97.8 per cent.

    The English movies genre was at the fourth position in the list with 1.22 per cent growth and Pix catered to 64.4 per cent OTS in six metros market.

    Image Top Lines

    The fifth position in gainers list was bagged by the kid’s genre with a growth of 0.78 per cent. In this category, Nickelodeon topped the OTS chart with 91.2 per cent in All India 1 Lakh+ market.   

     TAGS: Chrome DM, English GEC, English Movies, Hindi News, Kids, Hindi GEC

    Also read:

     http://www.indiantelevision.com/television/tv-channels/viewership/hindi-news-benefited-most-sports-genre-most-affected-chrome-dm-week-22-180607

    http://www.indiantelevision.com/television/tv-channels/viewership/demand-for-regional-commentary-in-tier-3-4-towns-chrome-dm-180413

     http://www.indiantelevision.com/television/tv-channels/gecs/discovery-jeet-the-latest-entrant-from-discovery-communication-180212

     http://www.indiantelevision.com/television/tv-channels/gecs/jeet-storms-the-market-with-big-debut-week-viewership-180219

  • BARCs most watched new regional News channels

    BARCs most watched new regional News channels

    BENGALURU: It is now 4 weeks since Broadcast Audience Research Council of India (BARC) started publishing segmented data of regional news channels in 4 languages in the public domain. Three of the languages are from East India – Assamese News, Bangla News and Oriya News and one is from West India – Marathi News. BARC commenced ranking the top 5 News channels in each of the markets represented by theses languages from week 35 of 2018 (Saturday, 25 August 2018 to Friday, 31 August 2018) onward.

    The four languages from the middle portion (geographically) of the country represent the following markets/states:

    Assamese News: Assam /North East/Sikkim (U+R): NCCS All: 2+ Individuals

     

    Bangla News: West Bengal (U+R): NCCS All: 2+ Individuals

    Marathi News: Maharashtra/Goa (U+R): NCCS All: 2+ Individuals

    Oriya News: Odisha (U+R): NCCS All: 2+ Individuals

    Geographically, it could be averred that these languages are from the middle regions of India.

    Earlier, in week 1 of 2018 (Saturday, 30 December 2017 to Friday, 5 January 218), BARC had commenced publishing its weekly lists of Top 5 News channels for each of four South Indian languages – Kannada, Malayalam, Tamil and Telugu.

     

    In the case of the four mid Indian languages, the same five channels were present in BARC’s lists of top 5 News channels of all the four languages during all the four weeks that the data is available at the time of writing of this report. As a matter of fact, for three of the East Indian languages, all the five channels for each language followed the same order of ranks. In the case of Marathi News ranks showed a bit of an anomaly.

    In general, the News channel for each of the four languages from mid India that has been ranked one had for more viewers that the channel that was ranked two. There was also a marked difference in viewership between a higher rank and its succeeding rank.

    Please refer to the figures below showing how the News channels for each language were ranked and the rounded off average of four weeks weekly impressions in (000s):

     

    As mentioned above there was an anomaly in ranks in the case of Marathi News channels.

    It is early days yet to get an accurate measure of the performance of the top 5 News channels of each of the mid Indian languages. Time will  rank the channels more correctly.

  • Sony Aath entered the Bengali market in BARC week 38

    Sony Aath entered the Bengali market in BARC week 38

    MUMBAI: Sony Aath emerged as the new entrant at fifth position in the Bengali space in BARC data week 38. Bhojpuri Cinema and Big Ganga exchanged their first and second positions in the Bhojpuri segment. In the Kannada, Tamil and Telugu market, no changes were observed. Mazhavil Manorama and Flowers TV swapped their second and third positions in the Malayalam segment. In the Marathi segment, Star Pravah and Colors Marathi swapped their second and third positions.
    Bangla
    Zee Bangla and Star Jalsha retained their first and second positions respectively with 335101 impressions ‘000s and 253737 impressions ‘000s. Jalsha Movies and Colors Bangla swapped their third and fourth positions respectively with 65369 impressions ‘000s and 62470 impressions ‘000s. Sony Aath emerged as the new entrant on fifth position with 52982 impressions ‘000s respectively.
    Bhojpuri
    This week, Bhojpuri Cinema and Big Ganga exchanged their first and second positions respectively with 55692 impressions ‘000s and 51582 impressions ‘000s. Bhojpuri Dhamaka Dishum also retained its third position with 14005 impressions ‘000s. Housefull Action stood at fourth position with 2201 impressions ‘000s. Mahuaa Plus retained its last position with 2001 impressions ‘000s.

    Kannada
    No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 464823 impressions ‘000s and 429512 impressions ‘000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 211020 impressions ‘000s, 178822 impressions ‘000s and 149057 impressions ‘000s respectively.
    Malayalam
    Asianet, the Malayalam general entertainment channel from Star TV and Surya TV retained at first and second positions this week as well with 328175 impressions ‘000s and 107110 impressions ‘000s respectively.
    Mazhavil Manorama and Flowers TV swapped their second and third positions respectively with 90947 impressions ‘000s and 84030 impressions ‘000s. Asianet Movies retained its fifth position with 73079 impressions ‘000s.

    Marathi
    Zee Marathi retained its first position with 343864 impressions ‘000s. Star Pravah and Colors Marathi swapped their second and third positions respectively with 124630 impressions ‘000s and 121367 impressions ‘000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 116204 impressions ‘000s and 50634 impressions ‘000s.
    Tamil
    Tamil market also didn’t witness any change. Sun TV retained its first position with 965420 impressions ‘000s. Star Vijay, Zee Tamil, KTV and Adithya TV retained their second, third, fourth and fifth positions with 488702 impressions ‘000s, 484543 impressions ‘000s, 326292 impressions ‘000s and 76966 impressions ‘000s respectively.
    Telugu
    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies retained their first, second, third, fourth and fifth positions with 594241 impressions ‘000s, 515588 impressions ‘000s, 439748 impressions ‘000s, 417222 impressions ‘000s and 174707 impressions ‘000s respectively.