ITV

Category: Viewership

  • No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

    No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

    MUMBAI: In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV and Surya TV exchanged their second and third positions in the Malayalam segment. While in Tamil, market Zee Tamil and Star Vijay interchanged their second and third positions.

    Bangla

    Zee Bangla and Star Jalsha continued to be on the first and second positions respectively with 382780 impressions '000s and 332389 impressions '000s. Jalsha Movies and Colors Bangla swapped their third and fourth positions with 76057 impressions '000s and 61831 impressions '000s respectively. Sony Aath remained at its fifth position with 51304 impressions '000s.

    Bhojpuri

    This week, no changes were in this sector. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 57026 impressions '000s, 54151 impressions '000s, 16562 impressions '000s, 5974 impressions '000s and 3852 impressions '000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada continued to be at first and second positions with 459362 impressions '000s and 407731 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 220046 impressions '000s, 194338 impressions '000s and 161084 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 290139 impressions '000s. Flowers TV and Surya TV exchanged their second and third positions with 96184 impressions '000s and 81179 impressions '000s respectively.

    Mazhavil Manorama and Asianet Movies retained their fourth and fifth positions respectively with 79272 impressions '000s and 64440 impressions '000s.

    Marathi

    Zee Marathi retained its first position with 364531 impressions '000s. Star Pravah and Colors Marathi swapped their second and third positions respectively with 140521impressions '000s and 133337 impressions '000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 101420 impressions '000s and 41954 impressions '000s.

    Tamil

    Sun TV retained its first position with 941998 impressions '000s. Zee Tamil and Star Vijay interchanged their second and third positions with 490228 impressions '000s and 469215 impressions '000s after interchanging their places. KTV and Sun Life retained their fourth and fifth positions with 283853 impressions '000s and 103492 impressions '000s.

    Telugu

    Star Maa continued to be on the first position with 660235 impressions '000s. Gemini TV and Zee Telugu swapped their second and third positions respectively with 494389 impressions '000s and 474375 impressions '000s. ETV Telugu and Gemini Movies also retained their fourth and fifth positions with 438988 impressions '000s and 216632 impressions '000s respectively.

  • Star Utsav bags leadership in GEC (U+R) in BARC week 41

    Star Utsav bags leadership in GEC (U+R) in BARC week 41

    MUMBAI: Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and sixth positions in the urban market.

    Hindi GEC (U+R)

    Star Utsav and Zee Anmol swapped their first and second positions with 868404 impressions ‘000s and 804142 impressions ‘000s respectively.

    Star Bharat, Star Plus, Zee TV and Sony Pal managed to continue to stay on third, fourth, fifth and sixth positions respectively with 748473 impressions ‘000s, 705121 impressions ‘000s, 681698 impressions ‘000s and 600804 impressions ‘000s.

    Sony Entertainment Television climbed to the seventh position from eighth position with 595453 impressions ‘000s. Colors, Dangal TV and Rishtey stood at eighth, ninth and tenth positions respectively with 577002 impressions ‘000s, 451825 impressions ‘000s and 414987 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 660152 impressions ‘000s, 631126 impressions ‘000s and 428047 impressions ‘000s respectively.

    Star Bharat, Dangal TV, Rishtey and Zee TV retained their fourth, fifth, sixth and seventh positions respectively with 389642 impressions ‘000s, 352157 impressions ‘000s, 319579 impressions ‘000s and 264997 impressions ‘000s.

    Star Plus and Big Magic exchanged their eighth and ninth positions with 218724 impressions ‘000s and 211855 impressions ‘000s respectively. Colors retained its last position with 168602 impressions ‘000s.

    Hindi Urban GEC

    Star Plus and Sony Entertainment Television continued to be at first and second positions respectively with 486397 impressions ‘000s and 456007 impressions ‘000s.   

    Zee TV and Colors swapped their third and fourth positions respectively with 416701 impressions ‘000s and 408400 impressions ‘000s. Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 358832 impressions ‘000s, 307855 impressions ‘000s, 237279 impressions ‘000s, 172756 impressions ‘000s, 143990 impressions ‘000s and 118907 impressions ‘000s.

  • Republic TV leads English news genre in BARC week 41

    Republic TV leads English news genre in BARC week 41

    MUMBAI: Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped from its previous week’s position in all three genres. India TV climbs to third position in Hindi (U+R).

    English News

    Republic TV maintained its lead in the first position in the English news genre with 860 impressions ‘000. Times Now at second and CNN News 18 at third hold onto their respective positions with 664 impressions ‘000 and 306 impressions ‘000. India Today Television is at fourth position with 210 impressions ‘000. NDTV 24X7 enters the top five list at fifth position with 199 impressions ‘000.

    Mirror Now which was at fifth place last week is nowhere to be seen.

    English Business News

    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 621 impressions '000. ET Now and BTVI maintained their second and third positions with 227 impressions '000 and 77 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 12 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to lead the Hindi news (U+R) genre with 118239 impressions ‘000. News18 India climbed a slot to the second position with 99497 impressions ‘000. India TV climbed two slots to the third position with 93081 Impressions ‘000. ABP News with 90822 impressions ‘000 retained its position. Zee News fell three slots to the fifth position with 88878 impressions ‘000.

    Hindi News Rural

    Aaj Tak held onto its first position with 55320 impressions ‘000. ABP News is at the second spot with 46066 impressions ‘000. News18 India climbed a slot to the third position with 42987 impressions ‘000 followed by India TV, a new entrant in the list with 39256 impressions ‘000. Zee News dropped two slots to the fifth position with 38801 impressions ‘000.

    Hindi News Urban

    Aaj Tak stood on top with 62919 impressions ‘000. News18 India at second place with 56510 impressions ‘000. India TV and Zee News were at third and fourth places after interchanging their positions with 53825 impressions ‘000 and 50077 impressions ‘000, respectively. ABP News in the fifth place with 44756 impressions ‘000.

  • Kids most benefited genre in Chrome DM week 41

    Kids most benefited genre in Chrome DM week 41

    MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media.

    In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 0.67 per cent in HSM excluding the less than 1L-market. Aastha was the most benefitted channel in this category with 97.7 per cent.

    The third position in the gainers was garnered by the Hindi movies genre in HSM excluding the less than 1L-market with 0.65 per cent OTS. Rishtey Cineplex gained the highest OTS with 94.1 per cent.

    The music genre was at the fourth position in the list with 0.27 per cent growth and 9X Jalwa catered to 94.5 per cent OTS in HSM excluding the less than 1L-market.

    The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.20 per cent. In this category, Star Utsav topped the OTS chart with 99.7 per cent in HSM excluding the less than 1L-market.

    Also read:

    Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

    Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    Discovery Jeet gets good spread at launch

    Jeet storms the market with big debut week reach

  • Rural markets drive Hindi GEC FTA channels

    Rural markets drive Hindi GEC FTA channels

    BENGALURU: Hindi GECs or general entertainment channels draw some of the largest eyeballs across India. “My aim is to get that extra tear from the housewife’s eyes during primetime. I want to keep her riveted to my programmes, to my channel,” the head of a cluster of channels in South India once said.
     
    Hindi GECs are certainly the most important medium for any media planner. A 2017 Pitch Madison report estimated that Hindi GECs including FTA Hindi GEC channels had about 28 percent or Rs 5,500 to Rs 6,000 crore of the advertisers’ television ad expenses pie, which the report pegged at Rs 19,650 crore. Reports of various agencies spoke about the growth of FTA channels – be it the number of FTA channels, growth in viewership or growth in advertisements and revenues from FTA channels. FTA Hindi GEC channels contributions to ad revenue to grow from 20 percent in 2017 to 25 percent in 2018. Fears were voiced about FTA channels’ cannibalisation of subscription revenues.

    Explaining the growth of FTA, an Ernst & Young report in 2017 said that FTA growth was supported by the entire ecosystem. The greater visibility on rural viewership made the FTA option very attractive for Hindi news channels, almost all of which had turned FTA. The EY report said broadcasters opened up to the idea of providing many FTA options because the free TV market in India was poised to grow primarily due to the rise of DD Free Dish, which had become the largest DTH operator in the country and the availability of increased rural data from Broadcast Audience Research Council of India or BARC, which had provided greater visibility to broadcasters. This, in turn, opened up avenues to advertisers who could not earlier afford the higher ad rates of the mainstream GEC said the EY report.

    A September 2018 KPMG report on the status of the Media and Entertainment Industry (M&E) said that besides increased digital access resulting in increased consumption, growing demand from rural and regional markets was attracting the attention of both advertisersand content platforms. The KPMG report said that in the long term, these markets – digital and rural are expected to provide significant support for growth of the Indian M&E industry.

    So which were the most watched Hindi GECs until week 40 of 2018 (Saturday, 29 September 2018 to Friday, 5 October 2018). And how do FTA Hindi GECs’ stand in relation to their pay TV siblings?

    BARC data for 2018 seems to substantiate the conclusions by a number of reports. It is rural HSM that drives ratings up for FTAs and consequently in combined HSM (U+R). BARC publishes weekly data of the top 10 Hindi GEC channels in the combined urban and rural hindi speaking markets or HSM (U+R), and the HSM urban –HSM (U) and HSM rural – HSM (R). BARC defines HSM as all states in the country except for the four South Indian language markets. These languages are Kannada, Malayalam, Tamil and Telugu. The latest data available at the time of writing this paper was for week 40 of 2018.

    According to BARC data for weeks 1 to 40 of 2018 (Saturday, 30 December 2017 to Friday,5 October 2018), four of the seven channels that appeared for each of the 40 weeks of 2018 in HSM (U+R) were Pay TV channels and three were free to air or FTA . In the case of HSM (U), of the nine channels that appeared in BARC’s lists of top 10 Hindi GEC urban weekly lists during each of the first 40 weeks or 2018, six were pay TV and three were FTA. In the case of rural HSM, five of the nine channels that have appeared in their respective BARC weekly lists, five were FTA and four were pay TV.

    The four major networks that cater to the HSM GEC market – Star India, Sony Pictures Network India (SPN), Viacom 18 and Zee Entertainment Enterprises Ltd (Zeel) each have at least one FTA Hindi GEC each.  

    It is Zeel’s FTA Hindi GEC that has been the most consistent in terms of presence in BARC’s weekly lists in the combined HSM urban and rural, as well as in HSM rural. Overall, it was the most watched Hindi GEC during the first 40 weeks of 2018. Next in terms of ranking is Star India’s pay TV Hindi GEC Star Bharat that has also dominated HSM (U+R). In individual HSM (U) and HSM (R) Star Bharat had the fifth and fourth most weekly impressions respectively during the first 40 weeks of 2018.

    Urban audiences seem to prefer Pay TV to FTA based on weekly data for first 40 weeks of 2018. Six of the nine top Hindi GECs were pay TV, followed by three FTA channels. Based on BARC data, Sony Pal was the most watched FTA channel among urban HSM.

    In the case of rural audiences, FTA channels ruled in terms of weekly impressions during the first 40 weeks of 2018. The first four ranked Hindi GECs during the first 40 weeks of 2018 were FTA. Zee Anmol’s dominance in HSM (U+R) in based on HSM (R).


     

  • Lizol tops chart; P&G makes comeback in BARC week 40

    Lizol tops chart; P&G makes comeback in BARC week 40

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 40 of 2018.

    Top Advertisers:

    For week 40, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,17,018ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 1,11,113 ad insertions.

    Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 40 with 34,028 ad insertions followed by Procter & Gamble with 31,392 insertions.

    FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

    It is noteworthy that P&G wasn’t seen in the top five advertiser list for the last several weeks and only made a comeback this week. Also, ITC didn’t make it even in the top 10 list of top advertisers in week 40.

    Top Brands:

    It seems like cleaning disinfectant Lizol believes in going home or going big! The brand that was missing from the top 10 list of most advertised brand, made a come back yet again at number one spot.

    Lizol was the most advertised brand in week 40 whereas Santoor Sandal and Turmeric soap that stood at number 10 in week 30 made a comeback at number 2 this week.

    amazon.in was the third most advertised brand followed by Flipkart with 12,819 and 11,094 ad insertion respectively.

    Hotel searching website Trivago descended a position to number five with 10579 ad insertions.

  • Bengali, Kannada markets maintain status quo in BARC week 40

    Bengali, Kannada markets maintain status quo in BARC week 40

    MUMBAI: No changes were observed in the Bengali and Kannada markets in BARC data week 40. In the Bhojpuri market, Big Ganga and Bhojpuri Cinema swapped their first and second positions. Surya TV and Flowers TV exchanged their second and third positions in the Malayalam segment. Moreover, in the Marathi market Star Pravah and Colors Marathi swapped their second and third positions. In the Tamil industry, Star Vijay and Zee Tamil interchanged their second and third positions. Gemini TV and ETV Telugu exchanged their third and fourth positions in the Telugu space.

    Bangla

    No changes were observed in the Bengali space. Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Sony Aath continued to be at the first, second, third, fourth and fifth positions respectively with 361264 impressions '000s, 277046 impressions '000s, 76223 impressions '000s, 66102 impressions '000s and 58090 impressions '000s.

    Bhojpuri

    This week, Big Ganga and Bhojpuri Cinema swapped their first and second positions with 67321 impressions '000s and 52976 impressions '000s respectively. Bhojpuri Dhamaka Dishum retained its third position with 13661 impressions '000s. Housefull Action and Oscar Movies Bhojpuri stood at fourth and fifth positions respectively with 3966 impressions '000s and 2631 impressions '000s respectively.  

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada continued to be at first and second positions with 486378 impressions '000s and 416785 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 205259 impressions '000s, 175734 impressions '000s and 157461 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 323998 impressions '000s. Surya TV and Flowers TV exchanged their second and third positions with 90573 impressions '000s and 87558 impressions '000s respectively.

    Mazhavil Manorama and Asianet Movies retained their fourth and fifth positions respectively with 84830 impressions '000s and 79566 impressions '000s.

    Marathi

    Zee Marathi retained its first position with 377789 impressions '000s. Star Pravah and Colors Marathi swapped their second and third positions respectively with 123882 impressions '000s and 123609 impressions '000s. Zee Talkies and Zee Yuva also continued to be in the fourth and fifth positions respectively with 112279 impressions '000s and 47277 impressions '000s.

    Tamil

    Sun TV retained its first position with 985980 impressions '000s. Star Vijay and Zee Tamil interchanged their second and third positions with 515479 impressions '000s and 509335 impressions '000s after interchanging their places. KTV retained its fourth position with 347075 impressions '000s. Sun Life emerged as the new entrant, securing fifth position with 91456 impressions '000s.

     Telugu

    Telugu market also didn’t witness any change. Star Maa and Zee Telugu maintained their first and second positions respectively with 763931 impressions '000s and 505943 impressions '000s. Gemini TV and ETV Telugu exchanged their third and fourth positions with 472476 impressions '000s and 459036 impressions '000s respectively. Gemini Movies retained its fifth position with 199876 impressions '000s.

  • Aaj Tak maintains lead across every Hindi news genre in BARC week 40

    Aaj Tak maintains lead across every Hindi news genre in BARC week 40

    MUMBAI: Republic TV continues to lead the English news genre as per All India BARC data week 40. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. News 18 India slipped down to the fourth position in the Hindi news rural genre.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 843 impressions ‘000. Times Now at second and CNN News 18 at third hold onto their respective positions with 725 impressions ‘000 and 274 impressions ‘000. India Today Television climbed on to take the fourth position with 249 impressions ‘000 replacing Mirror Now which dropped to the fifth place with 194 impressions ‘000.

    English Business News

    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 616 impressions '000. ET Now and BTVI maintained their second and third positions with 239 impressions '000 and 103 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 8 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to lead the Hindi news (U+R) genre with 119443 impressions ‘000. After interchanging positions, Zee News stood at second place with 99606 impressions ‘000 and News18 India is placed at third position with 98810 impressions ‘000. ABP News with 96856 impressions ‘000 and India TV with 88201 impressions ‘000 retained their positions respectively.

    Hindi News Rural

    Aaj Tak held onto its first position with 55982 impressions ‘000. ABP News climbed to take the second spot with 49363 impressions ‘000. Zee News with 44805 impressions ‘000 took the third place as News18 India dropped to the fourth place with 43531 impressions ‘000. News Nation held the fifth position for another week with 38200 impressions ‘000.

    Hindi News Urban

    The Hindi news urban genre remained unchanged. Aaj Tak stood on top with 63462 impressions ‘000. News18 India at second place with 55280 impressions ‘0000. Zee News at third place with 54801 impressions ‘000. India TV in fourth place with 52299 impressions ‘000 and ABP News in the fifth place with 47493 impressions ‘000.

  • Star Utsav leads Hindi channels across genres

    Star Utsav leads Hindi channels across genres

    BENGALURU: Star India’s free to air (FTA) Hindi GEC Star Utsav was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 40 of 2018 (Saturday, 29 September 2018 to Friday, 5 October 2018, week under review). Star Utsav was preceded by the Sun TV Network’s flagship Tamil GEC Sun TV which was at first rank. After quite a long while, there were no Hindi movies channels in BARC’s weekly list of top 10 channels across genres during the week under review. Also all the flagship Hindi GEC channels of the four major networks – Star India, Sony Pictures Network India (SPN), Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) were present in BARC’s across genres list for week 40 of 2018.

    Eight Hindi GECs and one channel each from the Tamil and Telugu genres were present in BARC’s weekly across genres list in week 40 of 2018. From the network’s perspective, there were four channels from Star India – something that is becoming another norm, two channels each from SPN and Zeel and one channel each from the Sun TV Network and Viacom18.

    As mentioned above, at its normal first rank in week 40 was the Tamil GEC Sun TV with 1,048.662million weekly impressions as compared to 1,020.107 million weekly impressions in week 39 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Climbing up one rank to second place in week 40 of 2018 was Star Utsav with 841.719 million weekly impressions as compared to 743.449 million weekly impressions in week 39. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Dropping down a rank to third place in week 40 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol with 833.614 million weekly impressions as compared to 777.386 million weekly impressions in week 39. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked fourth in HSM (R).

    Star India’s flagship Telugu GEC Star Maa also jumped up a rank to fourth place in week 40 of 2018 with 809.562 million weekly impressions as compared with 666.396 million weekly impressions in week 39. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Another Star India Hindi GEC Star Bharat climbed up one place to fifth rank in week 40 of 2018 with 769.987 million weekly impressions as compared to 660.371 million weekly impressions in week 39. Star Bharat was also ranked fourth, fifth and sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The mythological drama Radhakrushna aired on Star Bharat was ranked third and fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and in HSM (R) respectively.

    Star India’s flagship Hindi GEC Star Plus dropped down two places to sixth rank in week 40 of 2018. The channel scored 739.660 million impressions as compared to 710.478 million weekly impressions in the previous week. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai  and 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus were present in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV climbed up three places in week 40 of 2018 to seventh rank with 728.065 million weekly impressions as compared to 645.325 million weekly impressions and tenth rank in week 39. Zee TV was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and fourth in HSM (U) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) while Kundali Bhagya was ranked second in HSM (U).

    Retaining its previous weeks eighth rank in week 40 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 690.261 million weekly impressions as compared with 650.544 million weekly impressions in the previous week. Sony Pal was ranked sixth and eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U) respectively and was ranked third in HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked second in BARC’s weekly list of top 5 Hindi programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Dropping down two ranks to ninth place in week 40 of 2018 was the Viacom18 flagship Hindi GEC Colors with 637.777 million weekly impressions as compared to 657.875 million or weekly impressions and seventh rank in week 39. Colors was ranked seventh in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (U) and tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 aired on Colors was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) re-entered BARC’s list of top 10 channels across genres in week 40 of 2018 with 635.564 million impressions. SET was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U). Big Synergy’s Indian edition of

    British program Who Wants to Be a Millionaire? aka Kaun Banega Crorepati? hosted by Amitabh Bachchan was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U).

  • Star Plus leads urban market in BARC week 40

    Star Plus leads urban market in BARC week 40

    MUMBAI: ZEE Anmol continues to lead the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 40 of 2018. Zee Anmol, Star Utsav and Sony Pal held on to their top three positions in the rural market. Star Bharat and Sony Sab swapped their fifth and sixth positions in the urban market.

    Hindi GEC (U+R)

    Zee Anmol and Star Utsav retained their first and second position respectively with 832081 impressions ‘000s and 827178 impressions ‘000s. Star Bharat, Star Plus, Zee TV, Sony Pal and Colors stood at third, fourth, fifth, sixth and seventh positions with 763552 impressions ‘000s, 700178 impressions ‘000s, 689810 impressions ‘000s, 685364 impressions ‘000s and 614371 impressions ‘000s respectively.

    Sony Entertainment Television continued to be at eighth position with 610660 impressions ‘000s. Dangal TV and Sony Sab stood atninth and tenth positions with 465992 impressions ‘000s and 448184 impressions ‘000s respectively.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal held on to their top three positions with 672316 impressions ‘000s, 584191 impressions ‘000s and 490505 impressions ‘000s respectively.

    Star Bharat climbed from fifth position to fourth position as compared to the previous week with 393121 impressions ‘000s. Dangal TV also climbed a slot from sixth position to fifth position with 370139 impressions ‘000s. Rishtey jumped down to sixth position from fourth position as compared to the previous week with 341272 impressions ‘000s. Zee TV, Big Magic, Star Plus and Colors retained their seventh, eighth, ninth and tenth positions respectively with 265478 impressions ‘000s, 219090 impressions ‘000s, 214069 impressions ‘000s and 177292 impressions ‘000s.

    Hindi Urban GEC

    Star Plus, Sony Entertainment Television, Colors and Zee TV continued to be at the first, second, third and fourth positions with 486109 impressions ‘000s, 472936 impressions ‘000s, 437079 impressions ‘000s and 424332 impressions ‘000s respectively. Star Bharat and Sony Sab swapped their fifth and sixth positions respectively with 370431 impressions ‘000s and 342530 impressions ‘000s.

    Star Utsav, Sony Pal, Zee Anmol and &TV retained their seventh, eighth, ninth and tenth positions respectively with 242987 impressions ‘000s, 194859 impressions ‘000s, 159766 impressions ‘000s and 130435 impressions ‘000s.