ITV

Category: Viewership

  • Hindi movies most benefited genre in Chrome DM week 43

    Hindi movies most benefited genre in Chrome DM week 43

    MUMBAI: With a growth of 0.63 per cent as compared to last week (42), the Hindi movies genre, in HSM excluding the less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 43 of Chrome Data Analytics & Media. 

    In the Hindi movies genre, Rishtey Cineplex gained the highest OTS with 93.8 per cent in in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 93.0 per cent. 

  • Zee Anmol back on top among Hindi channels in across genres

    Zee Anmol back on top among Hindi channels in across genres

    BENGALURU: Zee Entertainment Enterprises Limited  (Zeel) free to air (FTA) Hindi GEC Zee Anmol was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 42 of 2018 (Saturday, 13 October 2018 to Friday, 19 October 2018). At its usual first rank in the list was the Sun TV Network’s flagship Tamil GEC Sun TV.

    Four Star India channels, three channels from Sony Pictures Network India (SPN), two channels from Zeel and one channel from the Sun TV Network made up the BARC’s weekly list of top 10 channels across genres in week 42 of 2018. From the genre’s perspective, there were six Hindi GECs, two Hindi Movies channels and one channel each from the Tamil and Telugu genres in BARC's list of top 10 channels across genres for week 42 of 2018.

    As mentioned above, at its normal first rank in week 42 was the Tamil GEC Sun TV with 1,113.680 million weekly impressions as compared to 1,003.083 million weekly impressions in week 41 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Moving up to second place in week 42 of 2018 was Zee Anmol with with 849.548 million weekly impressions as compared to 806.664 million weekly impressions in week 41. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya and another serial Mahek aired on Zee Anmol were ranked second and third in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and were ranked first and second respectively in HSM (R).

    Moving up four ranks to third place in week 42 of 2018 was Star India’s flagship Telugu GEC Star Maa with 829.842 million weekly impressions as compared with 702.617 million weekly impressions in week 41. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Star India’s FTA Hindi GEC Star Utsav dropped down two ranks to fourth place in week 42 of 2018 with 816.514 million weekly impressions as compared to 883.504 million weekly impressions in week 41. Star Utsav was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked third in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Retaining its previous week’s fifth rank was Star India’s flagship Hindi GEC Star Plus with 746.713 million impressions as compared to 746.196 million weekly impressions in the previous week. Star Plus was ranked third in BARC’s weekly lists of top 10 Hindi GECs’ in HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai and 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus were present in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in HSM (U).

    Another Star India pay TV channel Star Bharat was ranked sixth in week 42 of 2018 with 700.507 million weekly impressions as compared to fourth rank and 756.584 million weekly impressions in week 41. Star Bharat was also ranked fourth, fourth  and fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively.

    Zeel’s flagship Hindi GEC Zee TV dropped down a place to seventh rank in week 42 of 2018 with 694.988 million weekly impressions as compared to 722.309 million weekly impressions in week 41. Zee TV was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) eighth in HSM (R) and third in HSM (U) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and fourth ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and fifth and second respectively in HSM (U).

    SPN’s Hindi movies channel Sony Wah re-entered the across genres list in week 42 of 2018 with 598.857 million weekly impressions at eighth rank. Sony Wah was ranked first in BARC’s weekly list of top 5 Hindi Movies in HSM (U+R) and HSM (R).Three Hindi feature films (HFF) – –Rowdy Rathore, PK and Chirutha (Ram Charan) which featured on Sony Wah among the most watched Hindi Movie programmes during primetime based on average rating across all airings (original and repeat) in the week at ranks third to fifth in HSM (U+R). Rowdy Rathore and Chirutha (Ram Charan) on Sony Wah were ranked first and third respectively in HSM (R).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) dropped down a rank to ninth place in BARC’s list of top 10 channels across genres in week 42 of 2018 with 597.466 million impressions as compared to 623.976 million weekly impressions in the previous week. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U).

    Another SPN Hindi movies channel – Sony Max also re-entered BARC’s across genres weekly list in week 42 of 2018 at tenth rank with 591.358 million weekly impressions. Sony Max was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (U) and fifth in HSM (R). HFF Bahubali – the Conclusion, which aired on the channel, was ranked second HSM(U+R) and HSM (U) in BARC’s list of   top 5 Hindi Movies programmes during primetime based on average rating across all airings (original and repeat) in the week. Another HFF – Tiger Zinda Hai was ranked fourth in HSM (U).

  • Amazon most advertised brand in BARC week 42

    Amazon most advertised brand in BARC week 42

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 13-19 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 42 of 2018.

    Top Advertisers:

    For week 42, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,20,675 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Kolkata based ITC group that stood fourth last week, came in second in week 42 with 71,200 ad insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in third with 70,594 ad insertions followed by Amazon India with mere 29,856 insertions.

    Procter & Gamble retained its last week’s position and stood fifth with 27,742 insertions.

    Top Brands:

    Amazon

    Flipkart

    santoor

    Triage

    Policy Bazaar

    PolicyBazzar that came in fifth last week, didn’t make it in the top 10 list of most advertised brands in week 42.

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 11,473 ad insertions.

    Hotel searching website Trivago came in second followed by Santoor soap with 10,837 and 9,795 ad insertions respectively.

    Reckitt Benckiser’s Dettol came in third with 9,605 ad insertions followed by Honda with 9,447 ad insertions.

  • No changes in Bengali, Bhojpuri, Kannada, Marathi, Tamil markets in BARC data week 42

    No changes in Bengali, Bhojpuri, Kannada, Marathi, Tamil markets in BARC data week 42

    MUMBAI: No changes were observed in the Bengali, Bhojpuri, Kannada, Marathi and Tamil markets in BARC data week 42. Mazhavil Manorama climbed to the second position from fourth position as compared to the last week in the Malayalam segment. Moreover, in the Telugu space, Zee Telugu and ETV Telugu interchanged their third and fourth positions.

    Bangla

    No changes were observed in this space. Zee Bangla, Star Jalsha, Jasha Movies, Colors Bangla and Sony Aath continued to be on the first, second, third, fourth and fifth positions respectively with 327197 impressions '000s, 288997 impressions '000s, 63477 impressions '000s, 62105 impressions '000s and 55104 impressions '000s.

    Bhojpuri

    This week, no changes were in this sector too. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 60594 impressions '000s, 54137 impressions '000s, 16174 impressions '000s, 6034 impressions '000s and 4591 impressions '000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada and Zee Kannada continued to be at first and second positions with 443615 impressions '000s and 411711 impressions '000s respectively. Udaya TV, Udaya Movies and Star Suvarna also retained their third, fourth and fifth positions with 254080 impressions '000s, 211542 impressions '000s and 157136 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 306584 impressions '000s. Mazhavil Manorama climbed to the second position from fourth position as compared to the last week with 109101 impressions '000s. Surya TV, Flowers TV and Asianet Movies stood at third, fourth and fifth positions respectively with 98928 impressions '000s, 90778 impressions '000s and 65889 impressions '000s.

    Marathi

    No changes were observed in the Marathi market. Zee Marathi, Star Pravah, Colors Marathi, Zee Talkies and Zee Yuva retained their first, second, third, fourth and fifth positions respectively with 336449 impressions '000s, 143735 impressions '000s, 133325 impressions '000s, 96659 impressions '000s and 54648 impressions '000s.

    Tamil

    Sun TV retained its first position with 1045876 impressions '000s. Zee Tamil, Star Vijay, KTV and Sun Life also continued to be at second, third, fourth and fifth positions with 542190 impressions '000s, 524513 impressions '000s, 313189 impressions '000s and 86600 impressions '000s respectively.

    Telugu

    Star Maa and Gemini TV held on to first and second positions respectively with 777657 impressions '000s and 506944 impressions '000s. Zee Telugu and ETV Telugu interchanged their third and fourth positions respectively with 455374 impressions '000s and 447884 impressions '000s. Gemini Movies retained its fifth position with 213101 impressions '000s.

  • Zee Anmol leads GEC (U+R) in BARC week 42

    Zee Anmol leads GEC (U+R) in BARC week 42

    MUMBAI: Zee Anmol and Star Utsav swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 42 of 2018. Zee Anmol retained its leadership position in the rural market. No changes were observed this week in the urban market.

    Hindi GEC (U+R)

    Zee Anmol and Star Utsav swapped their first and second positions with 847399 impressions ‘000s and 800897 impressions ‘000s respectively. Star Plus and Star Bharat also exchanged their third and fourth positions respectively with 702026 impressions ‘000s and 692457 impressions ‘000s.

    Zee TV, Sony Pal, Sony Entertainment Television, Colors, Dangal TV and Rishtey managed to continue to stay on third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 653759 impressions ‘000s, 579069 impressions ‘000s, 573252 impressions ‘000s, 545284 impressions ‘000s, 459287 impressions ‘000s and 418833 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Sony Pal, Star Bharat, Dangal TV and Rishtey held on to their first, second, third, fourth, fifth and sixth positions with 698322 impressions ‘000s, 567728 impressions ‘000s, 410956 impressions ‘000s, 363500 impressions ‘000s, 355655 impressions ‘000s and 324843 impressions ‘000s respectively.

    Big Magic, Zee TV, Star Plus and Colors stood at seventh, eighth, ninth and tenth positions respectively with 265900 impressions ‘000s, 264186 impressions ‘000s, 212748 impressions ‘000s and 167078 impressions ‘000s.

    Hindi Urban GEC

    No changes were observed in the urban market. Star Plus, Sony Entertainment Television, Zee TV, Colors, star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions with 489278 impressions ‘000s, 432580 impressions ‘000s, 389573 impressions ‘000s, 378206 impressions ‘000s, 328957 impressions ‘000s, 316131 impressions ‘000s, 233169 impressions ‘000s, 168113 impressions ‘000s, 149077 impressions ‘000s and 126947 impressions ‘000s respectively.

  • Republic TV continues its dominance streak in BARC week 42

    Republic TV continues its dominance streak in BARC week 42

    MUMBAI: Republic TV continued to lead the English news genre as per All India BARC data week 42. No changes were noticed this week in the English news and English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News is not present in the top five list of Hindi news genre (rural). News Nation enters the top five list in Hindi news (rural) market.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 917 impressions ‘000. Times Now at second and CNN News 18 at third hold onto their respective positions with 723 impressions ‘000 and 293 impressions ‘000. India Today Television is at fourth position with 264 impressions ‘000. NDTV 24X7 is at fifth position with 222 impressions ‘000.

    English Business News

    No changes were observed this week as well. CNBC TV18 continued to rule in the English business news genre with 518 impressions '000. ET Now and BTVI maintained their second and third positions with 180 impressions '000 and 50 impressions '000. CNBC TV18 Prime HD also retained its fourth position with 7 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to lead the Hindi news (U+R) genre with 123942 impressions ‘000 followed by News18 India with 95544 impressions ‘000. ABP News and India TV are at third and fourth position after interchanging their positions with 94649 impressions ‘000 and 8886 impressions ‘000 respectively. Zee News sits at fifth position with 83702 impressions ‘000.

    Hindi News Rural

    Aaj Tak held onto its first position with 60622 impressions ‘000. ABP News, News18 India and India TV are at second, third and fourth positions with 50087 impressions ‘000, 41431 impressions ‘000 and 37463 impressions ‘000, respectively. News Nation enters the top five list at the fifth spot with 36454 impressions ‘000.

    Zee News was at the fifth spot last week but not this.

    Hindi News Urban

    Aaj Tak stood on top with 63320 impressions ‘000. News18 India at second place with 54113 impressions ‘000. India TV and Zee News were at third and fourth places with 51344 impressions ‘000 and 49017 impressions ‘000, respectively. ABP News in the fifth place with 44561 impressions ‘000.

  • Hindi news most benefited genre in Chrome DM week 42

    Hindi news most benefited genre in Chrome DM week 42

    MUMBAI: With a growth of 0.82 per cent as compared to last week (41), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 42 of Chrome Data Analytics & Media. 

    In the Hindi news genre, DD News gained the highest OTS with 99.8 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 0.27 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.2 per cent.

    The third position in the gainers was garnered by the sports genre in All India 1 Lakh+ market with 0.26 per cent OTS. DD Sports gained the highest OTS with 94.2 per cent.

    The English news genre was at the fourth position in the list with 0.22 per cent growth and Loksabha TV catered to 97.2 per cent OTS in six metros market.

    The fifth position in gainers list was bagged by the infotainment genre with a growth of 0.04 per cent. In this category, NGC topped the OTS chart with 91.8 per cent in All India 1 Lakh+ market.

    Also Read :

    Hindi news benefited most, Sports  genre most affected: Chrome DM week 22

    Demand for regional commentary in tier 3 & 4 towns: Chrome DM

    Discovery Jeet gets good spread at launch

    Jeet storms the market with big debut week reach

  • Guest Column: Content is king, but is distribution still God?

    Guest Column: Content is king, but is distribution still God?

    A linear channel goes through multiple layers of distribution intermediaries on ground. 

    The resulting viewership entirely depends on the on-air and off-air status of the channel. The on-air includes the content, break pattern and on-air presentation, whereas the off-air hinges on the marketing and distribution ground connectivity of the channel. With the former being constant much of the linear channel’s performance depends on the latter.

    The recent dip in the performance of the Asia Cup 2018 on Star Sports, great content coupled with the non-availability of Star channels across a major chunk of C&S homes (~52.6 million) in India, is a case in point.  The Asia Cup 2108 was a great king (content) but governed by a poor God (distribution). 

    • 10 per cent drop vis a vis 2016 and an overall drop in audience of 54 million on Star Sports1 
    • 5 per cent drop vis a vis 2016 and an overall drop in audience of 24 million on Star Sports 2 

    The Asia Cup 2018 saw an overall drop of ~45 per cent in viewership compared to Asia Cup 2016, despite seeing a TV universe growth from 168 million to 195million according to Chrome DM’s recently concluded SES survey (Sep 2018). 

    To simply compare the last two tournaments (2016 vis-à-vis 2018) for on-air, there will be ticks for all the factors (table below), indicating that the Asia Cup 2018 was no less a king than it was in 2016 from a content perspective.

    Striking the right balance between content curation and distribution can be a real challenge for broadcasters. Though decisions can be made basis the verdict of the selected barometered homes, however, in-depth studies of ground realities are much required to facilitate strategic decision making.

    Good content, whether in the form of print or TV will always inspire viewers to engage. The audience will always pause to consume, understand and perhaps even comment, like or share provided it reaches the right audience at the right time.

    The author is CEO, Chrome DM. The opinions expressed hereare his own and Indiantelevision.com may not subscribe to them.

  • Sun TV, Star Maa only non-Hindi GEC channels in across genre list

    Sun TV, Star Maa only non-Hindi GEC channels in across genre list

    BENGALURU: For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre. The other eight channels in BARC’s weekly across genres list in week 41 0f 2018 (Saturday, 6 October 2018 to Friday, 12 October 2018) were all Hindi GECs. Besides the two South Indian languages channels, BARC’s weekly list normally had at least one channel from the Hindi movies genre in the past. During important sports events such as the Indian Premier League or IPL, at least one Hindi channel that aired sports was also present in BARC’s across genres lists.

    The same channels that were present in BARC’s across genres weekly list in week 40 were present in the week 41 of 2018 list, but with a change in order of ranking. Like last week, from the network’s perspective, there were four channels from Star India, two channels each from SPN and Zeel and one channel each from the Sun TV Network and Viacom18.

    As mentioned above, at its normal first rank in week 41 was the Tamil GEC Sun TV with 1,003.083 million weekly impressions as compared to 1,048.662 million weekly impressions in week 40 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and the first four of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Retaining its previous week’s second place in week 41 of 2018 was Star Utsav with 883.504 million weekly impressions as compared to 841.719 million weekly impressions in week 40. Star Utsav was ranked first in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soaps Rabba Ve and Veera aired on Star Utsav were ranked third and fourth in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Also retaining its previous week’s third rank in week 41 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol with 806.664 million weekly impressions as compared to 833.614 million weekly impressions in week 40. Zee Anmol was also ranked second in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets lists or HSM (U+R), first in rural HSM or HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked second in HSM (R).

    Star India’s Hindi GEC Star Bharat climbed up one place to fourth rank in week 41 of 2018 with 756.584 million weekly impressions as compared to 769.987 million weekly impressions in week 40. Star Bharat was also ranked third, fourth and fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The mythological drama Radhakrushna aired on Star Bharat was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s flagship Hindi GEC Star Plus also climbed up one rank to fifth place in week 41 of 2018 with 746.196 million impressions as compared to 739.660 million weekly impressions in the previous week. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai  and 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus were ranked third and fourth respectively in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in HSM (U).

    Zeel’s flagship Hindi GEC also climbed up one rank to sixth place in week 41 of 2018 with 722.309 million weekly impressions as compared to 728.065 million weekly impressions in week 40. Zee TV was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), seventh in HSM (R) and third in HSM (U) during the week. Kumkum Bhagya’s spinoff Kundali Bhagya was at third rank in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) while Kundali Bhagya was ranked second in HSM (U).

    Star Maa fell three places to seventh rank in week 41 of 2018 with 702.617 million weekly impressions as compared with 809.562 million weekly impressions in week 39. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) also climbed up – two ranks to eighth place in week 41 of 2018 with 623.976 million impressions as compared to 635.564 million impressions in week 40. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and second in HSM (U). Big Synergy’s Indian edition of British program Who Wants to Be a Millionaire? aka Kaun Banega Crorepati? hosted by Amitabh Bachchan was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U).

    SPN’s women focused Hindi GEC Sony Pal dropped one place to ninth rank with 606.739 million weekly impressions as compared with 690.261 million weekly impressions in the previous week. Sony Pal was ranked sixth and eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U) respectively and was ranked third in HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked fifth in BARC’s weekly list of top 5 Hindi programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Viacom18’s flagship Hindi GEC Colors also dropped down a rank to tenth place in week 41 of 2018 with 602.469 million weekly impressions as compared to 637.777 million weekly impressions and seventh rank in week 40. Colors was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (U) and tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3  aired on Colors was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

  • Amazon most advertised brand in BARC week 41

    Amazon most advertised brand in BARC week 41

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

    The data demonstrates ads that were inserted the most in week 41 of 2018.

    Top Advertisers:

    For week 41, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,11,221 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 94,500 ad insertions.

    Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 41 with 68,228 ad insertions followed by ITC with 34,758 insertions.

    Procter & Gamble dropped down from its last week’s fourth position with a mere 32,440 ad insertions this week.

    Top Brands:

    Cleaning disinfectant Lizol that was the most advertised brand last week, didn’t make it to the top 5 in week 41.

    amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, was the most advertised brand this time with 49,293 ad insertions.

    Flipkart was the second most advertised brand with 18,763 ad insertions followed by Santoor with 12,049 insertions.

    Hotel searching website Trivago came in fourth followed by Policybazaar.com with 11,261 and 10,956 ad insertions respectively.