ITV

Category: Viewership

  • Zee Anmol leads GEC urban in BARC week 49

    Zee Anmol leads GEC urban in BARC week 49

    MUMBAI: Star Plus climbed to the second position from fourth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 49 of 2018. Star Plus and Big Magic interchanged their eighth and ninth positions in the rural market. Zee Anmol and Sony Pal swapped their eighth and ninth positions in the urban market.

    Hindi GEC (U+R)

    Zee Anmol continued to be at the first position with 847007 impressions ‘000s. Star Plus climbed to the second position with 745149 impressions ‘000s from fourth position as compared to previous week. Star Bharat retained its third position with 740960 impressions ‘000s. Zee TV jumped to the fourth position from second position this week with 738489 impressions ‘000s.

    Star Utsav, Colors and Sony Pal bagged fifth, sixth and seventh positions respectively with 630978 impressions ‘000s, 552186 impressions ‘000s and 538862 impressions ‘000s.

    Sony Entertainment Television, Dangal TV and Sony Sab retained their eighth, ninth and tenth positions with 523452 impressions ‘000s, 457151 impressions ‘000s and 399752 impressions ‘000s respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position with 688621 impressions ‘000s. Star Utsav and Sony Pal interchanged their second and third positions as compared to the previous week with 434369 impressions ‘000s and 380659 impressions ‘000s respectively.

    Star Bharat, Dangal TV, Zee TV and Rishtey retained their fourth, fifth, sixth and seventh positions respectively with 370858 impressions ‘000s, 355747 impressions ‘000s, 293550 impressions ‘000s and 283857 impressions ‘000s.

    Star Plus and Big Magic interchanged their eighth and ninth positions with 23757 impressions ‘000s and 221374 impressions ‘000s respectively. Colors managed to continue to be at the tenth position with 178237 impressions ‘000s.

    Hindi Urban GEC

    Star Plus, Zee TV, Sony Entertainment Television, Colors, Star Bharat, Sony Sab and Star Utsav continued to be in the first, second, third, fourth, fifth, sixth and seventh positions respectively with 507578 impressions ‘000s, 444940 impressions ‘000s, 380532 impressions ‘000s, 373949 impressions ‘000s, 370102 impressions ‘000s, 301108 impressions ‘000s and 196608 impressions ‘000s.

  • 4 Star and 3 Zeel channels most watched across genres

    4 Star and 3 Zeel channels most watched across genres

    BENGALURU: Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to Friday, 7 December 2018, week under review). From the genres perspective, Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) had seven Hindi GECs two Telugu GECs and one Tamil GEC.

    At its normal first rank in week 49 of 2018 was Sun TV with 1,027.961 million weekly impressions as compared to 995.022 weekly impressions in week 48 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Continuing on at its previous week’s second rank in week 49 of 2018 was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 849.099 million weekly impressions as compared to 874.788 million weekly impressions in week 48. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked eighth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another two programmes aired on the channel – Mahek and Ek Main aur Ek Tu were ranked second and fourth respectively in HSM (R).

    Moving up a place to third rank in week 49 of 2018 was Star India’s flagship Hindi GEC Star Plus with 785.322 million impressions in week 48 of 2018 as compared to 772.967 million weekly impressions in week 48. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus was present in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U) at third rank during primetime  based on average rating across all airings (original and repeat).

    Zeel’s flagship Hindi GEC Zee TV moved down a place to fourth rank in week 49 of 2018. Zee TV garnered 780.033 million weekly impressions during the week under review as compared to 804.282 million weekly impressions in week 48. Zee TV was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U), and was ranked sixth in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and second ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and fourth and first respectively in HSM (U).

    Star India’s second pay-TV Hindi GEC Star Bharat retained its previous week’s rank of 5 with million 750.394 weekly impressions in week 49 of 2018 as compared to 742.567 million weekly impressions in week 48. Star Bharat was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (R) and was ranked fifth in HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fourth and fifth in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Star India’s flagship Telugu GEC Star Maa also retained sixth rank in week 49 of 2018 with 702.918 million weekly impressions as compared with 677.237 million weekly impressions in week 48. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Star India’s FTA Hindi GEC Star Utsav also maintained the previous week’s  seventh place in week 49 of 2018 with 641.354 million weekly impressions as compared to 627.637 weekly impressions in week 47. Star Utsav was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and was ranked fourth in HSM (R).

    Viacom18’s flagship Hindi GEC Colors re-entered BARC’s across genres list in week 49 of 2018 with 575.390 million weekly impressions at eighth rank. Colors was ranked sixth in in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U) and was ranked tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was ranked third and second in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Zeel’s flagship Telugu GEC Zee Telugu also retained its previous week’s ninth rank in week 49 of 2018 with 545.402 million weekly impressions as compared to 599.109 million weekly impressions in week 48. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

    Dropping two places to tenth place in week 49 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 545.020 million weekly impressions as compared to 626.473 million weekly impressions in week 48. Sony Pal was ranked seventh in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), third in HSM (R) and was ranked ninth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

  • Hindi GEC most benefited genre in Chrome DM week 49

    Hindi GEC most benefited genre in Chrome DM week 49

    MUMBAI: With a growth of 2.16 per cent as compared to last week (48), the Hindi GEC genre marked the highest opportunity to see (OTS) among all categories in week 49 of Chrome Data Analytics & Media.

    In the Hindi GEC genre, Star Utsav gained the highest OTS with 99.5 per cent in HSM excluding the less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the Hindi movies genre with the growth of 1.99 per cent in HSM excluding the less than 1L-market. Rishtey Cineplex was the most benefitted channel in this category with 94.6 per cent.

    The third position in the gainers was garnered by the Infotainment genre in All India 1 Lakh+ market with 1.03 per cent OTS. NGC gained the highest OTS with 92 per cent.

    The music genre was at the fourth position in the list with 1.01 per cent growth and 9X Jalwa catered to 94.2 per cent OTS in HSM excluding the less than 1L-market.

    The fifth position in gainers list was bagged by the English GEC genre with a growth of 0.96 per cent. In this category, Comedy Central topped the OTS chart with 58.5 per cent in six metros market.   

  • Zeel channels most watched Hindi channels across genres

    Zeel channels most watched Hindi channels across genres

    BENGALURU: Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018). Broadcast Audience Research Council of India (BARC) data for the week shows that the Sun TV Network’s flagship Tamil GEC Sun TV was the most watched channel across genres during the week under review. This makes Zee Anmol and Zee TV the most watched Hindi channels during the week – be they GEC or Hindi movies genres.

    According to BARC data for week 48 of 2018, four Star India channels, three channels from Zeel, two channels from Sony Pictures Network India (SPN) and one channel from the Sun TV Network made up the list of top 10 channels across genres. There were seven Hindi GECs, two Telugu GECs and one Tamil GEC in the list of top 10 channels across genres.

    At its normal first rank in week 48 of 2018 was Sun TV with 995.022 million weekly impressions as compared to 990.104 weekly impressions in week 47 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Also at its previous week’s second rank in week 48 of 2018 was Zeel’s free to air (FTA) Hindi GEC Zee Anmol with 874.788 million weekly impressions as compared to 842.236 million weekly impressions in week 47. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms-produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another two programmes aired on the channel – Mahek and Ek Main aur Ek Tu were ranked second and fifth respectively in HSM (R).

    Climbing up two ranks from the previous week to third place was Zee TV, as mentioned above. Zee TV garnered 804.282 million weekly impressions in week 48 of 2018 as compared to 728.191 million weekly impressions in week 47. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (U), and was ranked fifth in HSM (R) during the week under review. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at third and second ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and fourth and second respectively in HSM (U).

    Retaining its previous week’s fourth rank was Star India’s flagship Hindi GEC Star Plus with 772.967 million impressions in week 48 of 2018 as compared to 748.250 million weekly impressions in week 47. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus was present in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U) at fourth rank during primetime based on average rating across all airings (original and repeat).

    Another Star India pay-TV Hindi GEC Star Bharat dropped two ranks to fifth place in week 48 of 2018 with 742.567 million weekly impressions as compared to 765.704 million weekly impressions in week 47. Star Bharat was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (R) and was ranked fifth in HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fifth in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s flagship Telugu GEC Star Maa climbed up a rank to sixth place in week 48 of 2018 with 677.237 million weekly impressions as compared with 676.362 million weekly impressions in week 47. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Star India’s FTA Hindi GEC dropped a rank to seventh place in week 48 of 2018 with 627.637 million weekly impressions as compared to 719.252 weekly impressions in week 47. Star Utsav was ranked sixth in BARC’s list of top 10 Hindi GECs in HSM (U+R), third in HSM (R) and was ranked seventh in HSM (U).

    Climbing up two ranks to eighth place in week 48 of 2018 was SPN’s women focused Hindi GEC Sony Pal with 626.473 million weekly impressions as compared to 617.770 million weekly impressions. Sony Pal was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked eighth in HSM (U). The sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Zeel’s flagship Telugu GEC Zee Telugu re-entered BARC’s weekly list of top 10 channels across genres after a long hiatus with 599.109 million weekly impressions in week 48 of 2018 at ninth rank. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

    Dropping a rank to tenth palace was SPN’s flagship Hindi GEC Sony Entertainment Television or SET in week 48 of 2018 with 597.242 million weekly impressions as compared to 627.218 million weekly impressions in week 47. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and was ranked third in HSM (U). The reality show Indian Idol was ranked third in HSM (U)in in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

  • How Hindi news channels perform on counting day

    How Hindi news channels perform on counting day

    MUMBAI: News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events. Being scheduled additionally helps news channels plan better. Discussions, flashes, events – before, during, and after the polls and election results day – drive the news genre’s viewership through the roof. Some of the channels even have a countdown clock to the D-Day to heighten the anxiety and interest among viewer about who will come to occupy 7, Lok Kalyan Marg.

    According to BARC, it is the Elections Results day which draws the largest spike in ratings, followed by Election Day, followed by pre-election days.

    As per BARC, on an election result day, the break duration on the channels goes down, with programming increasing. This is due to channels covering the results from multiple perspectives and angles to keep the viewers hooked, and taking lesser breaks.

    Election programming plays a key role in helping channels garner big viewership numbers and attracting advertisers. The race for reporting numbers as they trickle in is fierce as viewers switch channels in their hunger for the fastest updates.

    Some of the biggest brands in the country also get into the heightened frenzy and spend top dollars on leading Hindi news channels during election season. That’s because sponsorship and native advertising rates are jacked up, keeping in mind the hordes of viewers who will lead to the spurt in ratings.

    Across years and markets, we can see a visible drop in some ad insertions on Hindi news on Election Day, as channels take lesser breaks and focus more on the live coverage to increase viewership. Hence, the brands that chose to put their money during this busy time end up paying a premium for the ad inventory. 

    Election coverage leadership

    Nothing gets the Indian public going like the rough and tumble of Indian politics. More so when election season well and truly kicks off with high-voltage campaigns and rallies by political stalwarts in the run up to polling and eventually counting of votes. The political drama that plays out in all the news studios makes for engagement almost equal to what can be seen on TV soaps and dramas on general entertainment channels.

    Hindi news channels put their best foot forward to capture the public mood to not just drive up ratings but also their revenues. In a bid to do so, most channels spruce up their programming with leading experts and political watchers.

    Below are the reach numbers achieved by the Hindi News genre leader AajTak in the recent elections.

    Below is the stack-up of weekly impressions of the recent elections. The genre leader AajTak emerges as the clear leader here as well. It leads second placed India TV by a goodly measure of about 24 per cent. The second, third and fourth slots are hotly contested with the second, third and fourth placed news channels is around five per cent. 

    Below is the stack-up of Election Day impressions of the recent elections.  

    The below table shows Hindi News Group and leader AajTak have clocked increased impressions on election result days.

  • BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

    BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

    MUMBAI: BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards. Apart from that, the company has also been recognized as one of the ‘Top 25 Most Innovative Companies in India’. The announcement was made in a grand ceremony of the 5th CII Industrial Innovation Awards 2018 held in New Delhi on 3rd Dec 2018.

    The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII), and is one of the most coveted innovation awards in India.

    The winners have been decided after a 4-stage process, spanning across 8 months. This also included an assessor visit to understand BARC India’s robust technology set up on the back of some path-breaking innovations and a presentation in front of an eminent Jury. 

    The award is a validation of the rigorous and credible measurement system that BARC India has established in a short span of 3 years. With its robust methodology and constant Tech innovations, BARC India has developed a world class system for the TV industry. It can also be recalled that BARC India’s BAR-O-Meters were developed indigenously at 1/6th the cost of globally available meters. This ensured scalability as well as ensured that the meters could handle the weather/power/telecom fluctuations which is unique to the Indian market.

    The other innovation which has helped BARC India achieve the status of Most Innovative Companies is the Panel Management System (PMS). This indigenously developed system has helped in bringing efficiency in the field force that installs, manages and trains the panel homes. This has played an important role in ensuring reporting from the panel homes at par with global standards.

    The third innovation is the BIO suite of products which is a visualization tool that provides interactive UI, 90% reduction in output time and helps in faster and better decision making. 

    “BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to give the industry a technology marvel which is capable of providing the industry a representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team,” said Shashi Sinha, BARC India Technical Committee Chairman and CEO, IPG Mediabrands. 

    BARC India Chairman Nakul Chopra added, “BARC India has been a key-change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”

    “In future, technology will disrupt every single business, be it Cement, Retail, Telecomm, E-Comm or Media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognized by CII. We shall continue to empower the industry with our robust measurement,” said BARC India CEO Partho Dasgupta.

  • Sony Marathi new player in BARC data week 48

    Sony Marathi new player in BARC data week 48

    MUMBAI: BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new player in the Marathi space.

    Bangla

    Zee Bangla and Star Jalsha continued to be in first and second positions with 362811 impressions '000s and 309608 impressions '000s respectively.  Jalsha Movies, Colors Bangla and Aakash Aath stood at 69124 impressions '000s, 65304 impressions '000s and 56837 impressions ‘000s respectively.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 40461 impressions '000s, 35791 impressions '000s, 10852 impressions '000s, 6625 impressions '000s and 3186 impressions '000s respectively. 

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV and Udaya Movies and Color Super continued to be in first, second, third, fourth and fifth positions respectively with 450055 impressions ' 000s, 389247 impressions ' 000s, 196316 impressions ' 000s, 188975 impressions '000s and 141803  impressions '000s.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 302637 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies also continued to be second, third, fourth and fifth positions with 111067 impressions '000s, 85709 impressions '000s, 75191 impressions '000s and 64645 impressions '000s respectively.

    Marathi

    Zee Marathi continued to be in the first position with 419693 impressions '000s. Colors Marathi and Star Pravah interchanged their second and third positions respectively with 147991 impressions '000s and 147486 impressions '000s. Zee Talkies continued to be in fourth position with 117349 impressions '000s. Sony Marathi emerged as the new player in the Marathi space with 46835 impressions '000s.

    Tamil

    No changes were observed in the Tamil space. Sun TV, Zee Tamil, Star Vijay and KTV and Adithya TV retained their first, second, third and fourth positions respectively with 927254 impressions '000s, 526195 impressions '000s, 508744 impressions '000s, 342071 impressions '000s and 106244impressions '000s.

    Telugu

    Star Maa retained its first position with 635818 impressions '000s. Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies stood at 635818 impressions '000s, 572168 impressions '000s, 471045 impressions '000s, 412360 impressions '000s and 200711 impressions '000s respectively.

  • NDTV 24X7 returns to top 5 in BARC week 48

    NDTV 24X7 returns to top 5 in BARC week 48

    MUMBAI: NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres. Republic TV continued to dominate the English news genre. English business news genre saw no changes this week again.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 978 impressions ‘000. Times Now at second and CNN News18 at third hold onto their respective positions with 777 impressions ‘000 and 377 impressions ‘000. India Today Television stood at fourth position with 367 impressions ‘000. NDTV 24X7 with 245 impressions ‘000 came back at the fifth position replacing Mirror Now which occupied the spot last week.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay on the first place with 362 impressions '000. ET Now and BTVI stood at their second and third positions with 116 impressions '000 and 73 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 23 impressions '000.

    Hindi News (U+R)

    Aaj Tak once again stood on top in the Hindi news (U+R) genre with 139244 impressions ‘000. News18 India took the second place with 111857 impressions ‘000. ABP News is at the third position with 103568 impressions ‘000 followed by Zee News with 103432 impressions ‘000. India TV sits at fifth position with 99287 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 61284 impressions ‘000. ABP News, News18 India and Zee News are at second, third and fourth positions with 50356 impressions ‘000, 46842 impressions ‘000 and 43254 impressions ‘000, respectively. India TV with 39964 impressions ‘000 took the fifth place again this week.

    Hindi news urban

    Aaj Tak stood on top with 77960 impressions ‘000 followed by News18 India with 65015 impressions ‘000. Zee News and India TV were at third and fourth positions after interchanging their slots with 60178 impressions ‘000 and 59323 impressions ‘000. ABP News held on to the fifth place with 53212 impressions ‘000.

  • Trivago most advertised in BARC week 48

    Trivago most advertised in BARC week 48

    MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals.

    The data demonstrate ads that were inserted the most in week 48 of 2018.

    Top Advertisers:

    For week 48, Hindustan Unilever Ltd (HUL) maintained its spot as the top advertiser, leading the chart with 122400 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 46007 ad insertions followed by ITC Ltd with 39453 insertions.

    Ponds India stood fourth with 30886 insertions followed by Cadburys India Ltd that made 30640 insertions in the time frame.

    Top Brands:

    Trivago stepped up a rank from last week and became the top brand with 12014 ad insertions in the week 48 of 2018. It was followed by Santoor Sandal and Turmeric, which has also substantially improved its position from week 47, with 10324 insertions.

    Axis Bank Credit/ Debit Card took the third position with 8712 insertions while Dr. Ortho Oil and Capsule stood fourth with 8604 insertions. Flipkart.com ranked fifth with 8505 insertions.

  • Zee Anmol leads GEC urban in BARC week 48

    Zee Anmol leads GEC urban in BARC week 48

    MUMBAI: Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV retained its first and second positions in the urban market.

    Hindi GEC (U+R)

    Zee Anmol continued to be at the first position with 873218 impressions ‘000s. Zee TV climbed to the second position from fifth position as compared to the previous week with 761001 impressions ‘000s. Star Bharat, Star Plus, Sony Pal, Star Utsav, Sony Entertainment Television and Colors stood at third, fourth, fifth, sixth, seventh and eighth positions respectively with 734742 impressions ‘000s, 732873 impressions ‘000s, 621204 impressions ‘000s, 618101 impressions ‘000s, 578150 impressions ‘000s and 565229 impressions ‘000s.

    Dangal TV and Sony Sab retained their ninth and tenth positions with 455426 impressions ‘000s and 392154 impressions ‘000s respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position with 708740 impressions ‘000s. Sony Pal and Star Utsav interchanged their second and third positions as compared to the previous week with 450141 impressions ‘000s and 423411 impressions ‘000s respectively.

    Star Bharat and Dangal TV continued to be on fourth and fifth positions respectively with 368578 impressions ‘000s and 356311 impressions ‘000s. Zee TV and Rishtey exchanged their sixth and seventh positions with 292582 impressions ‘000s and 270226 impressions ‘000s respectively. Big Magic, Star Plus and Colors continued to be on eighth, ninth and tenth positions respectively with 232905 impressions ‘000s, 225054 impressions ‘000s and 180834 impressions ‘000s.

    Hindi Urban GEC

    Star Plus and Zee TV retained its first and second positions respectively with 507819 impressions ‘000s and 468419 impressions ‘000s. Sony Entertainment Television stood at third position with 432072 impressions ‘000s. Colors, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV retained their fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 384395 impressions ‘000s, 366165 impressions ‘000s, 297281 impressions ‘000s, 194690 impressions ‘000s, 171063 impressions ‘000s, 164478 impressions ‘000s and 119320 impressions ‘000s.