ITV

Category: Viewership

  • BARC India seeks Paradigm Shift in Audience Measurement Technology

    BARC India seeks Paradigm Shift in Audience Measurement Technology

    MUMBAI: In a bid to seek Next Gen technology solutions to better meet the needs of TV audience measurement in India, Broadcast Audience Research Council (BARC) India has partnered with Indian Institute of Technology (IIT). The partnership is also in line with BARC India’s philosophy of providing robust TV viewership measurement to the country of 197 million TV homes.

    As part of the partnership, IITians across the country were asked to suggest newer ways of measuring TV viewership habits of 836 million TV owning individuals. The solutions BARC India was seeking included newer methods for channel, content and ad identification as well as alternative to button pushing and current visible meter used for capturing viewership data from panel homes.  

    10 IITs from across the country participated in the competition and presented their solutions to a jury. 

    After a rigorous evaluation process, IIT Kharagpur’s T.Y.S.S. Santosh won the Gold prize and a summer internship with BARC India for coming up with the best solution. The proposed solution can potentially transform large conspicuous hardware in panel homes to user-friendly smart assistants, and also reduce dependency on 3rd parties for channel identification. IIT Kanpur bagged the Silver and IIT Bombay was placed third with a Bronze.

    All solutions presented by the students are platform agnostic and will be further tested for their feasibility. If proven, the solution would be adopted into the system to enhance the measurement service.

    Emphasizing on this collaborative approach with the sharpest minds in India for Next Gen technology solutions, BARC India COO Romil Ramgarhia said, “Indian TV industry is dynamic and its needs are ever-evolving. India faces several unique issues such as power cuts, data connectivity challenges, wide disparity in temperature and climatic conditions etc., all of which impact collection of data. It thus is important for us to keep innovating and thinking ahead.”

    “We are delighted to see the young and bright minds from the most premier technology institute of India coming up with some extra-ordinary solutions. Through this partnership, we also want to encourage students to take technology from research labs to end users, impacting a million lives,” added Ramgarhia.

    Sharing his experience on winning the coveted Gold prize, T.Y.S.S. Santosh (final year student IIT Kharagpur) said, “We are happy to be the Gold winners in the battle between all IITs in this tough competition. BARC India’s challenging case study demanded working on inter-disciplinary components of tech that is hardware, software, machine learning and artificial intelligence to propose a new solution to the existing state of the art technology available with BARC India.”

    “We are obliged to BARC India for offering us summer internships and look forward to be a part of this Great Place to Work and technologically-driven company – BARC India. We are looking forward to work on our proposed technology in a cross functional setup of teams,” concluded Santosh.

  • 5 Star India channels in most watched channels list; Star Plus most watched Hindi channel

    5 Star India channels in most watched channels list; Star Plus most watched Hindi channel

    BENGALURU: Half the channels in Broadcast Audience Research Council of India’s (BARC) weekly list for the ten most watched channels across genres in week 50 of 2018 (Saturday, 8 December 2018 to Friday, 14 December 2018, week or period under review) were from the Star India Network. This was the week during which election results for five Indian states were announced. Besides the Star India channels, there were three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network and Viacom 18 in the week under review. From the genres perspective all the ten channels were GEC, there were six Hindi GEC channels and two channels each from the Tamil and the Telugu genres.

    Star India’s flagship Hindi GEC Star Plus was ranked second in the list, behind the Sun Network’s flagship Tamil GEC Sun TV and hence was the most watched Hindi channel across genres during the period under review.

    At its normal first rank in week 50 of 2018 was Sun TV with 972.898 million weekly impressions as compared to 1,027.961 weekly impressions in week 49. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and three programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Climbing up a place to second rank in week 50 of 2018 was Star Plus with million impressions as compared to 785.322 million weekly impressions in week 49. Star Plus was ranked second in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala and the longest running soap in terms of number of episodes, Yeh Rishta Kya Kehlata Hai aired on Star Plus were present in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U) during primetime  based on average rating across all airings (original and repeat).

    Dropping a place to third rank was Zeel’s free to air or FTA Hindi GEC Zee Anmol in week 50 of 2018 with 780.784 million weekly impressions as compared to 849.099 million weekly impressions in week 49. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another two programmes aired on the channel – Mahek and Ek Main aur Ek Tu were ranked third and fourth respectively in HSM (R).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s rank four in week 50 of 2018 with 734.226 million weekly impressions as compared to 780.033 million weekly impressions in week 49. Zee TV was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U), and was ranked seventh in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fourth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and third and second respectively in HSM (U).

    Star India’s flagship Telugu GEC Star Maa also moved up a place in week 50 of 2018 to fifth rank with 687.563 million weekly impressions as compared with 702.918 million weekly impressions in week 49. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Another Star India pay TV Hindi GEC Star Bharat dropped a rank to sixth place in week 50 of 2018 with 674.982 million weekly impressions as compared to 750.394 million weekly impressions in week 49. Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), and HSM (R) and was ranked fifth in HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fifth in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s FTA Hindi GEC retained its seventh rank in week 50 of 2018 with 628.094 million weekly impressions as compared to 641.354 weekly impressions in week 49. Star Utsav was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) seventh in HSM (U) and was ranked second in HSM (R).

    Viacom18’s flagship Hindi GEC Colors also retained its previous week’s eighth rank in week 50 of 2018. The channel garnered 576.088 million weekly impressions during the week under review as compared to 575.390 million weekly impressions in week 49 of 2018. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and was ranked tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was ranked second and first in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Zeel’s flagship Telugu GEC Zee Telugu also retained its week 49th rank of ninth in week 50 of 2018. Zee Telugu scored 563.158 million weekly impressions as compared to 545.402 million weekly impressions in week 49. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

    Star India’s flagship Tamil GEC Star Vijay entered BARC’s weekly list of top 10 channels across genres in week 50 of 2018 at tenth rank with 523.625 million weekly impressions. Star Vijay was ranked second in BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market.

  • Oscar Movies Bhojpuri new entrant in BARC regional data week 50

    Oscar Movies Bhojpuri new entrant in BARC regional data week 50

    MUMBAI: In the Bengali space, Colors Bangla and Jalsha Movies interchanged their third and fourth positions in BARC data week 50. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position in the Bhojpuri market. Zee Kannada continued to be the dominant player in the Kannada space. No changes were observed in Malayalam, Marathi, Tamil and Telugu segments.

    Bangla

    Zee Bangla and Star Jalsha continued to be in first and second positions with 366948 impressions '000s and 314622 impressions '000s respectively. Colors Bangla and Jalsha Movies interchanged their third and fourth positions respectively with 69932 impressions '000s and 64544 impressions '000s. Aakash Aath continued to be in fifth position with 57418 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action continued to be in first, second, third and fourth positions respectively with 43864 impressions '000s, 38495 impressions '000s, 13994 impressions '000s and 6477 impressions '000s. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position with 2297 impressions '000s.  

    Kannada

    Colors Kannada, Zee Kannada and Udaya TV continued to be in first, second and third positions respectively with 425910 impressions '000s, 399817 impressions '000s and 211325 impressions '000s. Star Suvarna and Udaya Movies stood at fourth and fifth positions with 179493 impressions '000s and 179123 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 310692 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies also continued to be in second, third, fourth and fifth positions with 108223 impressions '000s, 86641 impressions '000s, 85330 impressions '000s and 59908 impressions '000s respectively.

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah, Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 392454 impressions '000s, 159632 impressions '000s, 129360 impressions '000s, 112082 impressions '000s and 49209 impressions '000s.  

    Tamil

    Sun TV, Star Vijay, Zee Tamil, KTV and Aadithya TV retained their first, second, third, fourth and fifth positions respectively with 906402 impressions '000s, 502108 impressions '000s, 487544 impressions '000s, 316618 impressions '000s and 101685 impressions '000s.    

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies continued to be in first, second, third, fourth and fifth positions respectively with 646277 impressions '000s, 542091 impressions '000s, 473513 impressions '000s, 418739 impressions '000s and 189137 impressions '000s. 

  • HUL top advertiser in BARC Week 50

    HUL top advertiser in BARC Week 50

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 December 2018 and 14 December 2018

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd with 106157 ad insertions on television, remained the top advertiser in week 50 as well followed by Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, that had 58983 insertions.

    ITC Ltd as well maintained its position from the previous week and stands third with 53309 insertions.

    Procter & Gamble climbed up a rank from the last week and stands fourth with 34164 insertions. Pharmaceutical company SmithKline Beecham stands fifth with 28768 insertions.

    Top Brands:

    IBF became the top brand in week 50 of 2018 with 12436 insertions followed by Trivago with 12142 insertions. Mahindra SUV Range stands third with 11600 insertions.

    PhonePe, the Indian financial technology company, has entered the list at the third position, making 11529 insertions in week 50. Dettol Toilet Soaps came in fifth with 11425 insertions.

  • ABP News moved up the charts in BARC week 50

    ABP News moved up the charts in BARC week 50

    MUMBAI: ABP News moved up from fifth position to take the second position in the Hindi news urban genre in BARC week 50. ABP News also moved two places above and stood in the second position in the Hindi news (U+R) genre. The English business news genre saw no changes again this week.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 1217 impressions ‘000. Times Now came in at second place with 1053 impressions ‘000. India Today Television moved a place above to the third position with 583 impressions ‘000 replacing CNN News18 which dropped to the fourth position with 543 impressions ‘000. NDTV 24X7 with 385 impressions ‘000 continued to stand at the fifth position.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 491 impressions '000. ET Now and BTVI stood in their second and third positions with 145 impressions '000 and 62 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 47 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to stay on top of the Hindi news (U+R) genre with massive 232,664 impressions ‘000. ABP News moved two places above and stood on the second position with 196,823 impressions ‘000. News18 India dropped to the third position with 164,313 impressions ‘000. India TV moved to the fourth place with 147,558 impressions ‘000 as Zee News dropped two slots to the fifth place with 134,567 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 110,049 impressions ‘000. ABP News and News18 India are at second and third positions with 106,265 impressions ‘000 and 774,68 impressions ‘000, respectively. India TV moved a place above and took the fourth spot with 64,762 impressions’000. Zee News with 59,580 impressions ‘000 is placed at the fifth place.

    Hindi news urban

    Aaj Tak stood on top with 122,615 impressions ‘000 followed by ABP News with 90,558 impressions ‘000 which moved above from fifth position to take the second position. News18 India stood at the third place with 86,845 impressions ‘000. India TV is placed at the fourth positions with 82,796 impressions ‘000. Zee News dropped from the second position and took the fifth place with 74,987 impressions ‘000.

  • Star Plus led GEC urban in BARC week 50

    Star Plus led GEC urban in BARC week 50

    MUMBAI: Zee TV and Star Bharat interchanged their third and fourth positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 50 of 2018. Rishtey and Zee TV swapped their sixth and seventh positions in the rural market. Zee Anmol and Sony Pal swapped their eighth and ninth positions in the urban market.

    Hindi GEC (U+R)

    Zee Anmol and Star Plus retained their first and second positions respectively with 778209 impressions ‘000s and 745182 impressions ‘000s. Zee TV and Star Bharat interchanged their third and fourth positions with 695276 impressions ‘000s and 667805 impressions ‘000s respectively.

    Star Utsav, Colors, Sony Pal, Sony Entertainment Television, Dangal TV and Sony Sab continued to be on fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 619540 impressions ‘000s, 552334 impressions ‘000s, 500363 impressions ‘000s, 476220 impressions ‘000s, 413567impressions ‘000s and 411676 impressions ‘000s. 

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Sony Pal, Star Bharat and Dangal TV retained their first, second, third, fourth and fifth positions respectively with 626723 impressions ‘000s, 417302 impressions ‘000s, 345993 impressions ‘000s, 326684 impressions ‘000s and 319031 impressions ‘000s.

    Rishtey and Zee TV swapped their sixth and seventh positions respectively with 292228 impressions ‘000s and 273469 impressions ‘000s. Star Plus, Big Magic and Colors retained their eighth, ninth and tenth positions respectively with 230770 impressions ‘000s, 203717 impressions ‘000s and 172559 impressions ‘000s.

    Hindi Urban GEC

    Star Plus and Zee TV continued to be at first and second positions respectively with 514412 impressions ‘000s and 421807 impressions ‘000s. Colors and Sony Entertainment Television exchanged their third and fourth positions with 379774 impressions ‘000s and 354395 impressions ‘000s respectively.

    Star Bharat, Sony Sab and Star Utsav continued to be at fifth, sixth, seventh positions respectively with 341121 impressions ‘000s, 310319 impressions ‘000s and 202238 impressions ‘000s. Sony Pal and Zee Anmol swapped their eighth and ninth positions respectively with 154370 impressions ‘000s and 151485 impressions ‘000s.  &TV retained its tenth position with 117245 impressions ‘000s.

  • English news most benefited genre in Chrome DM week 50

    English news most benefited genre in Chrome DM week 50

    MUMBAI: With a growth of 1.29 per cent as compared to last week (49), the English news genre marked the highest opportunity to see (OTS) among all categories in week 50 of Chrome Data Analytics & Media. 

    In the English news genre, Loksabha TV gained the highest OTS with 98.2 per cent in six metros market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the English movies genre with the growth of 0.51 per cent in six metros market. Star Movies was the most benefitted channel in this category with 59.5 per cent.

    The third position in the gainers was garnered by the Hindi news genre in HSM excluding the less than 1L-market with 0.20 per cent OTS. DD News gained the highest OTS with 99.6 per cent.

    The infotainment genre was at the fourth position in the list with 0.13 per cent growth and NGC catered to 92 per cent OTS in All India 1 Lakh+ market.

    The fifth position in gainers list was bagged by the Hindi GEC genre with a growth of 0.06 per cent. In this category, Star Utsav topped the OTS chart with 99.5 per cent in HSM excluding the less than 1L-market.

  • Kannada, Malayalam, Telugu markets stay constant in BARC data week 49

    Kannada, Malayalam, Telugu markets stay constant in BARC data week 49

    MUMBAI: In the Bengali space, Zee Bangla and Star Jalsha continued to be in first and second positions in BARC data week 49. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position in the Bhojpuri market. No changes were observed in Kannada, Malayalam and Telugu market. In the Marathi space, Zee Yuva entered the market standing at fifth position. Sun TV retained its leadership position in the Tamil segment.

    Bangla

    Zee Bangla and Star Jalsha continued to be in first and second positions with 379144 impressions '000s and 322158 impressions '000s respectively.  Jalsha Movies and Colors Bangla exchanged their third and fourth positions respectively with 66783 impressions '000s and 58588 impressions '000s. Aakash Aath retained its fifth position with 56201 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action continued to be in first, second, third and fourth positions respectively with 42348 impressions '000s, 42178 impressions '000s, 13989 impressions '000s and 7094 impressions '000s. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position with 2903 impressions '000s.  

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV and Udaya Movies and Colors Super continued to be in first, second, third, fourth and fifth positions respectively with 428232, 414845 impressions '000s , 205625 impressions '000s , 193098 impressions '000s  and 147762 impressions '000s.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV, retained its first position with 303195 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies also continued to be second, third, fourth and fifth positions with 107015 impressions '000s, 80247 impressions '000s, 79096 impressions '000s and 65505 impressions '000s respe1ctively.

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies continued to be in first, second, third and fourth positions respectively with 361943 impressions '000s, 164949 impressions '000s, 142194 impressions '000s and 118705 impressions '000s. Zee Yuva entered the market standing at fifth position with 49838 impressions '000s.

    Tamil

    Sun TV retained its leadership position with 958692 impressions '000s. Star Vijay, Zee Tamil, KTV and Adithya TV stood at second, third, fourth and fifth positions respectively with 510328 impressions '000s, 504342 impressions '000s, 312675 impressions '000s and 102091 impressions '000s.  

    Telugu

    Star Maa retained its first position with 656656 impressions '000s. Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies stood at subsequent positions with 520942 impressions '000s, 478254 impressions '000s, 417860 impressions '000s and 197338 impressions '000s respectively. 

  • HUL top advertiser in BARC week 49

    HUL top advertiser in BARC week 49

    MUMBAI: Revealing the top advertisers and brands of the week, Broadcast Audience Research Council (BARC) India has released its data for the period between 1 December 2018 and 7 December 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 49 of 2018.

    Top Advertisers:

    In week 49, Hindustan Lever Ltd maintained its position as the top advertiser with 100384 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in second with 74282 ad insertions followed by ITC Ltd with 60008 insertions.

    Wipro Ltd came in fourth with 33694 ad-insertions and Procter & Gamble stood fifth with 27832 insertions on TV.

    Top Brands:

    Harpic leads the trail of the top brands in week 49 of 2018 with 17735 insertions. Santoor Sandal and Turmeric stood second with 13726 insertions.

    The top brand of the last week, Trivago slipped to the third position with 12325 insertions.

    Dr. Ortho Oil and Capsule came in fourth with 10196 insertions followed by Mortein 2 in 1 Insect Killer that had 9878 insertions.

  • Aaj Tak continues to lead amid elections in BARC week 49

    Aaj Tak continues to lead amid elections in BARC week 49

    MUMBAI: Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 943 impressions ‘000. Times Now at second and CNN News18 at third hold onto their respective positions with 820 impressions ‘000 and 412 impressions ‘000. India Today Television stood at fourth position with 368 impressions ‘000. NDTV 24X7 with 286 impressions ‘000 continued to stand at the fifth position.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 440 impressions '000. ET Now and BTVI stood in their second and third positions with 135 impressions '000 and 66 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 31 impressions '000.

    Hindi News (U+R)

    Aaj Tak once again topped the Hindi news (U+R) genre with 136450 impressions ‘000. News18 India took the second place with 113147 impressions ‘000. Zee News was at the third position with 110864 impressions ‘000 after changing its position with ABP News which was placed in fourth position with 106325 impressions ‘000. India TV was at fifth position with 102736 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 60849 impressions ‘000. ABP News, News18 India and Zee News are at second, third and fourth positions with 52104 impressions ‘000, 46660 impressions ‘000 and 46518 impressions ‘000, respectively. India TV with 42869 impressions ‘000 is placed at the fifth place.

    Hindi news urban

    Aaj Tak stood on top with 75601 impressions ‘000 followed by News18 India with 66486 impressions ‘000. Zee News and India TV were placed at third and fourth positions with 64346 impressions ‘000 and 59866 impressions ‘000. ABP News took the fifth place with 54221 impressions ‘000.