ITV

Category: Viewership

  • Aaj Tak continues overall domination in BARC week 52

    Aaj Tak continues overall domination in BARC week 52

    MUMBAI: CNN News18 continued at third position for yet another week with 264 impressions ‘000 in the English news genre. Aaj Tak continued to dominate the entire Hindi news genres with strong impressions overall. English business news genre saw no changes this week.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 711 impressions ‘000. Times Now came in at second place with 571 impressions ‘000. CNN News18 continued on third position for yet another week with 264 impressions ‘000.  India Today Television stood on the fourth position with 219 impressions ‘000. NDTV 24X7 with 181 impressions ‘000 continued to stand at the fifth position.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 342 impressions '000. ET Now and BTVI stood in their second and third positions with 105 impressions '000 and 55 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 13 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to stay on top of the Hindi news (U+R) genre with 130,110 impressions ‘000. News18 India is placed on the second place with 115,771 impressions ‘000. After changing their positions with each other, Zee News and ABP News stood in third and fourth positions respectively with 109,043 and 100,206 impressions ‘000. India TV was placed in the fifth position with 98,313 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 60,592 impressions ‘000. News18 India and ABP News were at second and third positions with 50,564 impressions ‘000 and 49,894 impressions ‘000, respectively. Zee News with 43,931 impressions ‘000 was placed at the fourth place. India TV took the fifth spot with 40,251 impressions’000.

    Hindi news urban

    Aaj Tak stood on top with 69,518 impressions ‘000 followed by News18 India with 65,207 impressions ‘000. Zee News stood at the third place with 65,112 impressions ‘000. India TV was placed at the fourth position with 58,062 impressions ‘000. ABP News took the fifth place with 50,311 impressions ‘000.

  • Malayalam, Tamil see mild shifts in BARC data week 52

    Malayalam, Tamil see mild shifts in BARC data week 52

    MUMBAI: No changes were observed in Bengali, Bhojpuri, Kannada, Marathi and Telugu cluster in BARC data week 52. In the Malayalam space, Mazhavil Manorama and Flowers TV swapped their second and third positions. Moreover, Zee Tamil and Vijay TV interchanged their second and third positions in the Tamil market.

    Bangla

    No changes were observed in the Bengali space. Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Sony Aath retained their first, second, third, fourth and fifth positions respectively with 386897 impressions '000s, 325757 impressions '000s, 66014 impressions '000s, 62484 impressions '000s and 55477 impressions '000s.   

    Bhojpuri

    No changes were observed in Bhojpuri space. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and News18 Bihar Jharkhand continued to be on first, second, third, fourth and fifth positions with 46064 impressions '000s, 39489 impressions '000s, 13030 impressions '000s, 5466 impressions '000s and 2342 impressions '000s respectively.

    Kannada

    Colors Kannada, Zee Kannada, Udaya TV, Udaya Movies and Star Suvarna continued to be on first, second, third, fourth and fifth positions respectively with 419903 impressions '000s, 408132 impressions '000s and 219586 impressions '000s, 199272 impressions '000s and 163705 impressions '000s.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 287847 impressions '000s. Mazhavil Manorama and Flowers TV swapped their second and third positions respectively with 117863 impressions '000s and 111054 impressions '000s. Surya TV and Asianet Movies also continued to be on fourth and fifth positions with 103391 impressions '000s and 68863 impressions '000s.

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 347766 impressions '000s, 156468 impressions '000s, 124342 impressions '000s, 109910 impressions '000s and 51346 impressions '000s.

    Tamil

    Sun TV retained its first position with 937052 impressions '000s. Zee Tamil and Vijay TV interchanged their second and third positions with 549439 impressions '000s and 524356 impressions '000s respectively. KTV and Adithya TV continued to be in fourth and fifth positions respectively with 366937 impressions '000s and 119183 impressions '000s.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies hold on to their first, second, third, fourth and fifth positions respectively with 733243 impressions '000s, 606478 impressions '000s, 469008 impressions '000s, 439597 impressions '000s and 199017 impressions '000s.

  • Zee Anmol led BARC (U+R), rural in week 52

    Zee Anmol led BARC (U+R), rural in week 52

    MUMBAI: Zee Anmol continued to be in first position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 52 of 2018. Zee Anmol retained its first position in the rural market. Star Plus retained its first position in the urban areas

    Hindi GEC (U+R)

    Zee Anmol continued to be in first position with 783610 impressions ‘000s. Zee TV climbed to the second position from third position as compared to the previous week with 667580 impressions ‘000s. Star Bharat also climbed to third from fourth position with 650558 impressions ‘000s. Star Plus that was on second position last week fell to the fourth position this week with 621686 impressions ‘000s. Sony Entertainment Television stood at fifth position from eighth position with 581218 impressions ‘000s.

    Star Utsav, Colors, Sony Pal, Rishtey and Dangal TV stood at sixth, seventh, eighth, ninth and tenth positions respectively with 567006 impressions ‘000s, 551962 impressions ‘000s, 538666 impressions ‘000s, 464947 impressions ‘000s and 459737 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol retained its first position with 636855 impressions ‘000s. Sony Pal, Star Utsav, Dangal TV and Rishtey stood at second, third, fourth and fifth positions respectively with 378092 impressions ‘000s, 375015 impressions ‘000s, 358549 impressions ‘000s and 343705 impressions ‘000s.

    Star Bharat, Zee TV, Big Magic, Star Plus and Colors stood at sixth, seventh, eighth, ninth and tenth positions respectively with 313541 impressions ‘000s, 257357 impressions ‘000s, 209686 impressions ‘000s, 191954 impressions ‘000s and 172345 impressions ‘000s.

    Hindi Urban GEC

    Star Plus retained its first position with 429732 impressions ‘000s. Sony Entertainment Television, Zee TV and Colors stood at second, third and fourth positions respectively with 424615 impressions ‘000s, 410223 impressions ‘000s and 379617 impressions ‘000s.   

    Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV continued to be in fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 337017 impressions ‘000s, 310264 impressions ‘000s, 191991 impressions ‘000s, 160574 impressions ‘000s, 146755 impressions ‘000s, 299705 impressions ‘000s, 138444 impressions ‘000s.

  • Zee Anmol most watched Hindi channel across genres in penultimate week of 2018

    Zee Anmol most watched Hindi channel across genres in penultimate week of 2018

    BENAGLURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was the most watched Hindi channel across genres in week 51 of 2018 (Saturday, 15 December 2018 to Friday, 21 December 2018, week or period under review). Overall, the channel was ranked second, just behind the regular incumbent of rank one – the Sun TV Network’s flagship Tamil GEC Sun TV during the week under review in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 51 of 2018. Hence Zee Anmol was the most watched Hindi channel – be it the GEC or the movies genre.

    Six Hindi GECs, two Telugu channels and one channel each from the Hindi Movies and Tamil genres made up BARC’s list of top channels across genres (across genres list) in week 51 of 2018. From the network’s perspective, there were four channels from Star India, three channels from Zeel and one channel each from Sony Pictures Network India (SPN), Sun TV and Viacom 18 that made up BARC’s across genres list during the period under review.

    At its normal first rank in week 51 of 2018 was Sun TV with 973.093 million weekly impressions as compared to 1972.898 weekly impressions in week 50. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and three programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Zee Anmol climbed up a rank to second place in week 51 of 2018 with 766.527 million weekly impressions as compared to 780.784 million weekly impressions in week 50. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another two programmes aired on the channel – Mahek  and Ek Main aur Ek Tu were ranked fifth and third respectively in HSM (R).

    Dropping down a place to third rank was Star India’s flagship Hindi GEC Star Plus with 764.975 million impressions as compared to 787.518 million weekly impressions and second rank in week 50. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus was present in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U) during primetime  based on average rating across all airings (original and repeat).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s fourth rank in week 51 with 7562.121 million weekly impressions as compared to 734.226 million weekly impressions in week 50. Zee TV was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U), and was ranked seventh in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fourth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and second and fourth respectively in HSM (U).

    Another Star India Hindi GEC Star Bharat climbed up one place to fifth rank in week 51 of 2018 with 693.134 million weekly impressions as compared to 674.982 million weekly impressions in week 50. Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), and fifth in HSM (R) and HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s flagship Telugu GEC Star Maa dropped a rank to sixth place in week 51 of 2018 with 683.707 million weekly impressions as compared with 687.563 million weekly impressions in week 50. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    SPN’s Hindi movies channel Sony Max re-entered BARC’s across genres list in week 51 of 2018 with 575.714 million weekly impressions. Sony Max was ranked first in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). Hindi feature film (HFF) Sarrainodu was ranked third in BARC’s weekly list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and second in HSM (U). Two other movies on the channel – HFF Bahubali 2 the Conclusion and PK were ranked third and fifth in HSM (U).

    Viacom18’s flagship Hindi GEC Colors also retained eighth rank in week 51 of 2018 with 572.851 million weekly impressions during the week under review as compared to 576.088 million weekly impressions in week 50 of 2018. Colors was ranked sixth in in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and was ranked tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was ranked second and first in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Star India’s FTA Hindi GEC Star Utsav dropped two ranks to ninth place in week 51 of 2018 with 569.081 million weekly impressions as compared to 628.094 weekly impressions in week 50. Star Utsav was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (R).  and was ranked seventh in HSM (U).

    Zeel’s flagship Telugu GEC Zee Telugu dropped a place to tenth rank in week 51 of 2018 with 529.277 million weekly impressions as compared to 563.158 million weekly impressions in week 50. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

  • Hindi news most benefited genre in Chrome DM week 52

    Hindi news most benefited genre in Chrome DM week 52

    MUMBAI: With a growth of 8.13 per cent, the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 52 of Chrome Data Analytics & Media.

    In the Hindi news genre, India TV gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the religious genre with the growth of 7.71 per cent in HSM excluding less than 1L-market. Aastha was the most benefited channel in this category with 97.9 per cent.

    The third position in the gainers was garnered by the music genre in HSM excluding less than 1L-market with 6.76 per cent OTS. 9X Jalwa gained the highest OTS with 94.1 per cent.

    The Hindi movies genre was at the fourth position in the list with 6.71 per cent growth and Rishtey Cineplex catered to 95.2 per cent OTS in HSM excluding less than 1L-market.

    The youth genre was at the fifth position in the list with 4.33 per cent growth in HSM excluding less than 1L-market. Bindass gained the highest OTS with 92.7 per cent.

  • Sony Aath enters Bangla top 5 in BARC week 51

    Sony Aath enters Bangla top 5 in BARC week 51

    MUMBAI: In the Bengali space, Sony Aath emerged as the new player standing on fifth position in BARC data week 51. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position in the Bhojpuri market. Udaya Movies and Star Suvarna exchanged their fourth and fifth positions in the Kannada space. No changes were observed in Malayalam, Marathi, Tamil and Tamil segment.

    Bangla

    Zee Bangla and Star Jalsha continued to be ifirst and second positions with 384866 impressions '000s and 319968 impressions '000s respectively.  Jalsha Movies and Colors Bangla interchanged their third and fourth positions respectively with 72066 impressions '000s and 66767 impressions '000s. Sony Aath emerged as the new player standing at fifth position with 65304 impressions '000s.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action continued to be at first, second, third and fourth positions respectively with 46293 impressions '000s, 42393 impressions '000s, 12973 impressions '000s and 7470 impressions '000s. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position with 2528 impressions '000s.  

    Kannada

    Colors Kannada, Zee Kannada and Udaya TV continued to be in first, second and third positions respectively with 413752 impressions '000s, 213661 impressions '000s and 213661 impressions '000s. Udaya Movies and Star Suvarna exchanged their fourth and fifth positions with 177113 impressions '000s and 160377 impressions '000s respectively.

    Malayalam

    No changes were observed in the Malayalam space. Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 291882 impressions '000s. Flowers TV, Mazhavil Manorama, Surya TV and Asianet Movies also continued to be second, third, fourth and fifth positions with 102017 impressions '000s, 88354 impressions '000s, 80230 impressions '000s and 61768 impressions '000s respectively.

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be on first, second, third, fourth and fifth positions respectively with 394208 impressions '000s, 147681 impressions '000s, 123367 impressions '000s, 113346 impressions '000s and 43716 impressions '000s.

    Tamil

    Sun TV, Star Vijay, Zee Tamil, KTV and Adithya TV continued to be in first, second, third, fourth and fifth positions respectively with 902033 impressions '000s, 493107 impressions '000s, 487720 impressions '000s, 318325 impressions '000s and 104737 impressions '000s.  

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies hold on to their first, second, third, fourth and fifth positions respectively with 643948 impressions '000s, 508627 impressions '000s, 455719 impressions '000s, 441445 impressions '000s and 198809 impressions '000s.

  • Policybazaar.com top brand in BARC week 51 rankings

    Policybazaar.com top brand in BARC week 51 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 December 2018 and 21 December 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

    Top advertisers

    The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, Hindustan Unilever Ltd is unmoved from the top spot in the advertiser category and has had 108342 insertions on television.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, maintains its second position with 54125 insertions in week 51 of 2018. It is followed by ITC, which has had 42742 insertions.

    Procter & Gamble, like last week, stands fourth with 36568 insertions followed by Ponds India with 30455 insertions.

    Top brands

    Policybazaar.com has emerged as the top brand in week 51 rankings of BARC, with 19288 insertions. Flipkart.com stands an impressive second with 15739 insertions, followed by IBF (Indian Broad Federation), which was number 1 last week. IBF has had 14853 ad insertions.

    Trivago and PhonePe stood fourth and fifth with 12174 and 11412 insertions respectively. 

  • ABP News moves back to its fifth position in BARC week 51

    ABP News moves back to its fifth position in BARC week 51

    MUMBAI: ABP News saw a three-spot jump last week, but moved back to the fifth position in the Hindi news urban genre in BARC week 51. Zee News and India TV are at fourth and fifth positions after interchanging their slots respectively in Hindi news (U+R) and Hindi news rural genre. The English business news genre saw no changes again this week.

    English news

    Republic TV maintained its lead in the first position in the English news genre with 792 impressions ‘000. Times Now came in at second place with 676 impressions ‘000. CNN News18 after a week’s gap came at second position with 292 replacing impressions ‘000 India Today Television which dropped to the fourth position with 289 impressions ‘000. NDTV 24X7 with 177 impressions ‘000 continued to stand at the fifth position.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 405 impressions '000. ET Now and BTVI stood in their second and third positions with 161 impressions '000 and 40 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 12 impressions '000.

    Hindi news (U+R)

    Aaj Tak continued to stay on top of the Hindi news (U+R) genre with massive 146,758 impressions ‘000. News18 India has moved up a slot to the second position with 119872 impressions ‘000. ABP News dropped a slot to the third position 108,950 impressions ‘000. Zee News and India TV are at fourth and fifth position after interchanging their slots with 106468 impressions ‘000 and 99024 impressions ‘000, respectively.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 71,173 impressions ‘000. ABP News and News18 India are at second and third positions with 56,904 impressions ‘000 and 53,820 impressions ‘000, respectively. Zee News and India TV are at fourth and fifth position after interchanging their slots with 45480 impressions ‘000 and 39793 impressions ‘000 respectively.

    Hindi news urban

    Aaj Tak stood on top with 75,585 impressions ‘000 followed by News18 India which climbed a slot to the second position with 66052 impressions ‘000. Zee News climbed two slots to the third position with 60989 impressions ‘000. India TV dropped a spot to the fourth position with 59230 impressions ‘000. ABP News witnessed a steep fall of three spots to the fifth position with 52046 impressions ‘000.

  • No changes in urban areas, Star Plus continues to lead in BARC week 51

    No changes in urban areas, Star Plus continues to lead in BARC week 51

    MUMBAI: Rishtey emerged as the new player, securing tenth position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 51 of 2018. Dangal TV and Star Bharat swapped their fourth and fifth positions in the rural market. No changes were observed in the urban areas

    Hindi GEC (U+R)

    Zee Anmol, Star Plus, Zee TV, Star Bharat, Star Utsav, Colors, Sony Pal, Sony Entertainment Television and Dangal TV retained their first, second, third, fourth, fifth, sixth, seventh, eighth and ninth positions respectively with 764424 impressions ‘000s, 726911 impressions ‘000s, 714003 impressions ‘000s, 685395 impressions ‘000s, 561540 impressions ‘000s, 551706 impressions ‘000s, 518218 impressions ‘000s, 497633 impressions ‘000s and 446359 impressions ‘000s.

    Rishtey emerged as the new player, securing tenth position with 417356 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal continued to be in first, second and third positions respectively with 620112 impressions ‘000s, 366455 impressions ‘000s and 363800 impressions ‘000s. Dangal TV and Star Bharat swapped their fourth and fifth positions respectively with 348979 impressions ‘000s and 343723 impressions ‘000s.

    Rishtey, Zee TV, Star Plus, Big Magic and Colors retained their sixth, seventh, eighth, ninth and tenth positions respectively with 304760 impressions ‘000s, 278086 impressions ‘000s, 218885 impressions ‘000s, 196686 impressions ‘000s and 168990 impressions ‘000s.

    Hindi Urban GEC

    No changes were observed in the urban areas. Star Plus, Zee TV, Colors, Sony Entertainment Television, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV continued to be on first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 508025 impressions ‘000s, 435917 impressions ‘000s, 382716 impressions ‘000s, 368641 impressions ‘000s, 341673 impressions ‘000s, 299705 impressions ‘000s, 195085 impressions ‘000s, 154418 impressions ‘000s, 144312 impressions ‘000s and 135752 impressions ‘000s.

  • Sports most benefited genre in Chrome DM week 51

    Sports most benefited genre in Chrome DM week 51

    MUMBAI: With a growth of 2.08 per cent, the sports genre marked the highest opportunity to see (OTS) among all categories in week 51 of Chrome Data Analytics & Media.

    In the sports genre, DD Sports gained the highest OTS with 93.6 per cent in All India 1 Lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH. 

    The second position in the gainer’s list of OTS was grabbed by the business news genre with the growth of 0.92 per cent in six metros market. Zee Business was the most benefited channel in this category with 86.3 per cent.

    The third position in the gainers was garnered by the English GEC genre in 6 metros market with 0.36 per cent OTS. Colors Infinity gained the highest OTS with 59.5 per cent.

    The English movies genre was at the fourth position in the list with 0.20 per cent growth and Star Movies catered to 59.3 per cent OTS in 6 metros market.