ITV

Category: Viewership

  • Vestel Releases First CASTVs with Integrated Broadcast Pay TV Services

    Vestel Releases First CASTVs with Integrated Broadcast Pay TV Services

    AMSTERDAM – 15 January 2019 – Home appliance and consumer electronics manufacturer, Vestel has launched the first TVs which allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), CI CAM or any other external device. The 43” UHD CASTV will be available in Croatia under the JVC brand, offering content from local Croatian DTT pay TV operator EVOTV.

    The launch has been enabled by Irdeto and Vestel’s partnership to implement Irdeto’s TV Cloaked CA solution. This allows the secure delivery of premium content direct to Vestel’s 4K TVs. The new JVC UHD CASTVs can directly receive broadcast DVB Satellite, Cable or Terrestrial content with pay TV protection, through integrated tuners and demodulators. This makes subscribing to pay TV even easier for consumers as they only need to connect the TV to the broadcast network to get started.

    “The launch of the JVC CASTVs addresses a market need in providing more cost-effective content delivery choices for pay TV operators while also drastically reducing subscriber acquisition costs, with no hardware subsidy required,” said Hakan Kutlu, Vice President of Marketing and Product Management, Vestel. “The partnership with Irdeto has enabled this launch as Irdeto TV Cloaked CA ensures that we can give a great experience for our customers, providing easy and secure access to premium pay TV content directly through the TV.”

    “This partnership, and subsequent launch of JVC UHD CASTVs, is a real innovation in the industry,” said Steeve Huin, Vice President of Strategic Partnerships, Irdeto. “With no need for a separate STB or CI CAM module, consumers can have easier access to services, making new subscriber acquisition seamless for operators. All the while, Irdeto TV Cloaked CA provides premium software security to protect high value content.”

    “We’re focused on offering our customers a great experience in all stages of the customer lifecycle and with the JVC CASTV product, customers can easily start enjoying our DTT and OTT services immediately after product installation,” said Domagoj Frank, CEO at EVOTV. “The new JVC CASTVs allow consumers to watch pay TV straight out of the box and will help us to reach new customers through retail sales channels. We will continue to make our content and services as easily accessible as possible, with the highest levels of content security.”

    Irdeto TV Cloaked CA is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. By partnering with Irdeto, Vestel ensures the highest level of content security for operators and content owners who want to deliver premium content and pay TV services directly through the TV. In the coming months, Vestel plans to release CASTVs in 49” and 55” screens as well as launching in new markets including Germany, Austria and Uzbekistan.

  • Oscar Movies Bhojpuri enters regional top 5 in BARC week 1 2019

    Oscar Movies Bhojpuri enters regional top 5 in BARC week 1 2019

    MUMBAI: In the Bengali market, Zee Bangla, Star Jalsha continued to be in first and second positions in BARC data week 1 for 2019. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada cluster. No changes were observed in Malayalam, Marathi, Tamil and Telugu segment.

    Bengali, Bhojpuri, Kannada, Marathi and Telugu cluster in BARC data week 52. In the Malayalam space, Mazhavil Manorama and Flowers TV swapped their second and third positions. Moreover, Zee Tamil and Sun TV interchanged their second and third positions in the Tamil market.

    Bangla

    Zee Bangla, Star Jalsha continued to be on first and second positions respectively with 372317 impressions '000s and 307306 impressions '000s. Colors Bangla, Aakash Aath and Jalsha Movies stood at third, fourth and fifth positions respectively with 59207 impressions '000s, 56460 impressions '000s and 54150 impressions '000s.  

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum and Housefull Action retained their first, second, third and fourth positions respectively with 50622 impressions '000s, 47093 impressions '000s, 12793 impressions '000s and 8844 impressions '000s. Oscar Movies Bhojpuri emerged as the new player in the market by securing fifth position with 2136 impressions '000s.  

    Kannada

    Zee Kannada and Colors Kannada swapped their first and second positions respectively with 415697 impressions '000s and 391735impressions '000s. Udaya TV, Udaya Movies and Star Suvarna continued to be in third, fourth and fifth positions respectively with 236910 impressions '000s, 168349 impressions '000s and 136671 impressions '000s.

    Malayalam

    No changes were observed in the Malayalam segment. Asianet, the Malayalam general entertainment channel from Star TV, Mazhavil Manorama, Flowers TV, Surya TV and Asianet Movies continued to be first, second, third, fourth and fifth positions respectively with 298250 impressions '000s, 126584 impressions '000s, 86959 impressions '000s, 76083 impressions '000s and 54949 impressions '000s.  

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 387989 impressions '000s, 139842 impressions '000s, 117599 impressions '000s, 114339 impressions '000s and 39986impressions '000s.

    Tamil

    Sun TV, Zee Tamil, Star Vijay, KTV and Adithya tv managed to be on first, second, third, fourth and fifth positions respectively with 1023067impressions '000s, 539392 impressions '000s, 486411 impressions '000s, 335099 impressions '000s  and 103190 impressions '000s.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies hold on to their first, second, third, fourth and fifth positions respectively with 647630 impressions '000s, 507209 impressions '000s, 499740 impressions '000s, 414103 impressions '000s and 207278 impressions '000s.

  • Sun TV continues as most watched channel across genres in first week of 2019

    Sun TV continues as most watched channel across genres in first week of 2019

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV continued its almost uninterrupted run as the most watched channels across genres according to the Broadcast Audience Research Council of India (BARC) weekly list for week 1 of 2019 (Saturday, 29 December 2018 to Friday, 4 January 2019). It is only during some weeks of the Indian Premier League (IPL) that the channel has to give way to the main sports channel of the network that broadcasts the mega cricketing event.

    Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil GEC and Telugu GEC genres made it to BARC’s weekly list of  top 10 channels across genres during week 1 of 2018 (week or period under review or consideration). From the network’s perspective, BARC’s across genres list for week 1 of 2019 had three channels from Star India, two channels each from Sony Pictures Network India, Viacom 18 Media Pvt Ltd (Viacom 18) and Zee Entertainment Enterprises Ltd (Zeel) and one channel from the Sun TV Network.

    As mentioned above at its normal first rank in week 1 of 2019 was Sun TV with 1,103.433 million weekly impressions as compared to 1,012.658 weekly impressions in week 52 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Also at its previous week’s second rank was Zeel’s FTA Hindi GEC Zee Anmol with 826.144 million weekly impressions in week 1 of 2019 as compared to 785.124 million weekly impressions in week 52 of 2018. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The channel was the most watched Hindi channel across genres during the week. The Balaji Telefilms-produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R).  Another two programmes aired on the channel – Mahek and Ek Main aur Ek Tu were ranked fourth and third respectively in HSM (R).

    Star India’s flagship Hindi GEC Star Plus climbed up four places to third rank in week 1 of 2019 with 705.119million impressions as compared to 654.141 million weekly impressions and second rank in week 52 of 2018. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R). The awards show – Star Screen Awards 2019 was ranked second and first in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Star India’s flagship Telugu GEC dropped a rank in week 1 of 2019 to fourth place with 888.726 million weekly impressions as compared with 782.262 million weekly impressions in week 52 of 2018. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Zeel’s flagship Hindi GEC Zee TV also dropped a rank in week 1 of 2019 to fifth place with 680.504 million weekly impressions as compared to 700.671 million weekly impressions in week 52 of 2018. Zee TV was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and fourth in HSM (U), and was ranked seventh in HSM (R). Kundali Bhagya that aired on Zee TV was at fourth rank in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and in HSM (U).

    Viacom 18’s Hindi movies channel Rishtey Cineplex also dropped a rank in week 1 of 2019 to sixth place with 638.638 million weekly impressions as compared with 690.626 million weekly impressions in week 52 of 2018. The channel began 2019 with a bang – four of the top five movies in BARC’s weekly list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and all the five top programmes in HSM (R) were aired on Rishtey Cineplex. Rishtey Cineplex was the most watched Hindi movies channel in BARC’s across genres weekly list.

    Another Star India pay-TV Hindi GEC Star Bharat also dropped a rank to seventh place in week 1 of 2019 with 619.919 million weekly impressions as compared to 658.078 million weekly impressions in week 52 of 2018. Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and sixth and fifth in HSM (R) and HSM (U) respectively.

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) climbed up two places to eighth rank in BARC’s top 10 channels across genres weekly list with 619.230 million weekly impressions in week 1 of 2091 as compared to 603.330 million weekly impressions in week 52 of 2018. SET was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U). The reality show Super Dancer Chapter 3-Auditions on the channel was ranked third and first in BARC’s list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively. Further the comedy show – The Kapil Sharma Show was ranked second in BARC’s weekly list of top 5 Hindi programmes during primetime in HSM (U).

    Viacom 18’s flagship Hindi GEC Colors entered BARC’s across genres weekly list in week 1 of 2019 with 607.973 million weekly impressions at ninth rank. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), tenth in HSM (R) and third in HSM (U).

    SPN’s Hindi movies channel Sony Max also dropped a rank to tenth place in week 1 of 2019 with 598.253 million weekly impressions as compared with 625.252 million weekly impressions in week 51. Sony Max was ranked second in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R), first in HSM (U) and was ranked fourth in HSM (R). Hindi feature film (HFF)  Bahubali 2: The Conclusion was ranked first BARC’s list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U). Two other HFF’s – Tiger Zinda Hai  and Yevadu were ranked fourth and fifth in BARC’s list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week n HSM (U)

  • BARC India exhorts TRAI to ‘empower’ it as digital measurer

    BARC India exhorts TRAI to ‘empower’ it as digital measurer

    MUMBAI: In a smart move that could lead to further enhancing of its credibility and importance, Broadcast Audience Research Council India (BARC India) has exhorted Telecom Regulatory Authority of India (TRAI) to “empower” it to be the uniform measurer of audience and other data related to TV, and OTT and digital platforms.   

    “BARC, which provides significant granular measurement data on television, if empowered by this Hon’ble authority, shall provide unbiased and accurate measurement data on contents broadcasted, streamed, re-transmitted, downloaded and shared in OTT platforms. The outcome of the above will lead to one single robust measurement report for television, OTT and digital platforms,” the Indian measurement organisation has said in its submission on TRAI’s consultation paper on regulatory framework for OTT communication services.

    Interestingly, while BARC India’s commitment to roll out digital media measurement services Ekam is a work in progress, the present TRAI consultation paper is more focussed on OTT voice or communications services like WhatsApp, Facebook’s Messenger and similar Indian products like Hike. However, it must be made clear here that many of the over 80 submissions from diverse stakeholders, including big TV companies like Star India and Zee, do dwell on video OTT and possibilities relating to regulations.

    Quoting from the Mobile Eco-system and Ad-sizing Report 2018 that highlights India has 250 million registered online video viewers, 100 million OTT viewers and that viewing of video content increased by 75 per cent in recent times, BARC India drives home the point if the contents streamed, viewed, re­transmitted and downloaded on OTT services “are measured and rated” by it, “more transparency in the digital eco-system” would follow.

    Highlighting the many strengths of the system and technology that the organisation presently employs and deploys, BARC India has submitted: “The OTT platforms prevail in the mobile and virtual worlds, which allow advertisers to easily and efficiently target well-defined groups or even individual consumers across various mediums…Hence, it is imminent to regulate, analyse and derive audience measurement system on OTT platforms.”

    Although several global agencies like comScore, Nielsen, App Annie and SimilarWeb provide third-party analytics on OTT platforms, the Indian industry lacks a credible and neutral measurement agency, it has been contended. As digital ad spends increase gradually, proper data analytics will offer additional opportunity to advertisers and clients to compare the effectiveness of media spends amongst various distribution platforms.

    BARC India, which has successfully set up a transparent, accurate, and inclusive TV audience measurement system that’s built upon a robust and future-ready technology backbone, while strengthening its case to measure and analyse the digital realm, has added the “big data and insights” generated by it presently powers “efficient media spends and content decisions” in a highly dynamic and growing television sector of India.

    With a panel that is currently being scaled up to 180,000 individuals, BARC India is also the largest measurement company of its kind in the world.

  • Trivago top brand in BARC week 1 2019

    Trivago top brand in BARC week 1 2019

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the first week of 2019 reflecting top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most from 29 December 2018 to 4 January 2019.

    Top Advertisers:

    Hindustan Unilever Ltd remains unmoved from its top advertiser spot even in 2019. The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products made 112536 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic has also maintained its position in second spot with 86436 insertions. ITC too maintained its position on the third spot with 38479 insertions.

    Procter & Gamble and Ponds India stood fourth and fifth, with 33622 and 28889 insertions, respectively.

    Top Brands:

    Trivago maintained its last week’s position on the top spot in the brands category with 10883 insertions. Santoor Sandal & Turmeric climbed up to second position in the first week of 2019 with 9742 insertions.

    Toilet and bathroom-cleaner brand Harpic stood an impressive third with 9591 insertions followed by Dettol Toilet Soaps that had made 8645 insertions. Roop Mantra Ayur Face Cream stood fifth with 8546 insertions.

  • English business news genre sees no change in position in BARC week 1

    English business news genre sees no change in position in BARC week 1

    MUMBAI: The English business news genre saw no changes for the new week of the new year as compared to the last week of the previous year; everyone’s placed on the same positions as they ended the previous year. Aaj Tak continue to groove on the same tracks in the rural, urban and U+R genres as it did the previous year.

    English News

    Republic TV started week 1 in leading position in the English news genre with 731 impressions ‘000. Times Now came in at second place with 583 impressions ‘000. India Today Television stood in third position with 284 impressions ‘000 for the first week of 2019 after ending the last week of year 2018 on fourth position. CNN News18 took the fourth position with a tight 280 impressions ‘000 compared to India Today Television. NDTV 24X7 with mere 191 impressions ‘000 took the fifth position.

    English business news

    The English business news genre saw no changes for the new week of the New Year as compared to the last week of the previous year. CNBC TV18 started off in the first place with 442 impressions '000. ET Now and BTVI took second and third positions with 105 impressions '000 and 64 impressions '000. CNBC TV18 Prime HD took fourth position with 19 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued a dominative start in the Hindi news (U+R) genre with 140,656 impressions ‘000. Zee News is placed in the second place with 119,908 impressions ‘000. News18 India takes the third position with 114,993 impressions ‘000. ABP News stands in fourth position with 109,341 impressions ‘000. India TV is placed in the fifth position with 101,902 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 63,672 impressions ‘000. ABP News and News18 India are at second and third positions with 53,357 impressions ‘000 and 50,674 impressions ‘000, respectively. Zee News with 47,496 impressions ‘000 is placed at the fourth place. India TV took the fifth spot with 37,983 impressions ’000.

    Hindi news urban

    Aaj Tak stood on top with 76,984 impressions ‘000 followed by Zee News with 72,412 impressions ‘000. News18 India took the third place with 64,319 impressions ‘000. India TV is placed on the fourth position with 63,918 impressions ‘000. ABP News took the fifth place with 55,983 impressions ‘000.

  • Star Plus, SET continue to lead urban areas in BARC week 1

    Star Plus, SET continue to lead urban areas in BARC week 1

    MUMBAI: Zee Anmol continued to be in first position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 52 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Sony Entertainment Television continued to be in first and second positions in the urban areas

    Hindi GEC (U+R)

    Zee Anmol continued to be in the first position with 823945 impressions ‘000s. Star Plus came to the second position from fourth position as compared to the previous week with 670747 impressions ‘000s. Zee TV slipped a slot and stood at third position with 648320 impressions ‘000s. Star Bharat also came down slot, securing fourth position with 611114 impressions ‘000s. Sony Entertainment Television retained its fifth position with 598328 impressions ‘000s.

    Colors, Star Utsav, Sony Pal, Dangal TV and Rishtey had 584887 impressions ‘000s, 564417 impressions ‘000s, 533528 impressions ‘000s, 463740 impressions ‘000s and 460052 impressions ‘000s respectively with rankings as sixth, seventh, eighth, ninth and tenth positions respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position with 663446 impressions ‘000s. Sony Pal and Star Utsav interchanged their second and third positions respectively with 373175 impressions ‘000s and 371016 impressions ‘000s.

    Dangal TV, Rishtey, Star Bharat, Zee TV, Big Magic, Star Plus and Colors continued to be in fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 363543 impressions ‘000s, 337711 impressions ‘000s, 294999 impressions ‘000s, 256216 impressions ‘000s, 200818 impressions ‘000s, 199855 impressions ‘000s and 183652 impressions ‘000s.

    Hindi Urban GEC

    Star Plus and Sony Entertainment Television continued to be in first and second positions respectively with 470892 impressions ‘000s and 439441 impressions ‘000s. Colors and Zee TV exchanged their third and fourth respectively with 401236 impressions ‘000s and 392103 impressions ‘000s.

    Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV continued to be on fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 316116 impressions ‘000s, 296948 impressions ‘000s, 191243 impressions ‘000s, 162512 impressions ‘000s, 160499 impressions ‘000s, 134017 impressions.

  • Hindi GEC top gainer in Chrome DM week 1 for 2019

    Hindi GEC top gainer in Chrome DM week 1 for 2019

    MUMBAI: Primary Research Company Chrome Data Analytics & Media has reported this year’s first Chrome Track 2.0 data regarding OTS of genre and channels across markets.

    Chrome Track 2.0 offers a city wise connectivity report with weighted OTS giving broadcasters an overview of their exact distribution status across all key markets.

    With a growth of 17.81 per cent, the Hindi GEC genre has marked the highest opportunity to see (OTS) among all categories in 2019’s first week of Chrome Data Analytics & Media report.

    In the Hindi GEC genre, Star Utsav has gained the highest OTS with 99.5 per cent in HSM excluding less than 1L-market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The second position in the gainer’s list of OTS was grabbed by the infotainment genre with the growth of 0.91 per cent in All India 1 Lakh+ market. National Geographic Channel was the most benefited channel in this category with 91.7 per cent.

  • Sun TV, Star Maa among most watched non-Hindi channels across genres at close of 2018

    Sun TV, Star Maa among most watched non-Hindi channels across genres at close of 2018

    BENGALURU: At its normal number one position and at third rank in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres in week 52 of 2018 were Sun TV and Star Maa respectively. BARC’s weekly list for top 10 channels across genres for week 52 of 2018 (Saturday, 22 December 2018 to Friday, 28 December 2018) had five Hindi GEC, two channels each from the Hindi movies and Telugu genres, and one channel from the Tamil GEC genre. From the network’s perspective, there were three channels each from Star India and Zee Entertainment Enterprises Ltd (Zeel), two channels from Sony Pictures Network India (SPN) and one channel each from the Sun TV Network and Viacom 18 Media Networks Pvt Ltd (Viacom 18).

    As mentioned above at its normal first rank in week 52 of 2018 was Sun TV with 1,012.658 million weekly impressions as compared to 973.093 weekly impressions in week 51. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Continuing at rank 2 from the previous week in week 52 of 2018 was Zeel’s FTA Zee Anmol with 785.124 million weekly impressions as compared to 766.527 million weekly impressions in week 50. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The channel was the most watched Hindi channel across genres during the week. The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R).  Another two programmes aired on the channel – Mahek  and Ek Main aur Ek Tu were ranked fourth and third respectively in HSM (R).

    Climbing up three places to third rank was Star India’s flagship Telugu GEC Star Maa with 782.262 million weekly impressions in week 52 of 2018 as compared with 683.707 million weekly impressions in week 51. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Zeel’s flagship Hindi GEC Zee TV also retained rank 4 in week 52 of 2018 with 700.671 million weekly impressions as compared to 752.121 million weekly impressions in week 51. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and third in HSM (U), and was ranked seventh in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U). Kundali Bhagya was ranked fourth respectively in HSM (U+R).

    Viacom 18’s Hindi movies channel entered BARC’s across genres weekly list in week 52 of 2018 with 690.626 million weekly impressions at fifth rank. The channel ended 2018 with a bang – all the top five movies in BARC’s weekly list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R) were aired on Rishtey Cineplex. Rishtey Cineplex was the most watched Hindi Movies channel in BARC’s across genres weekly list.

    Star India’s pay TV Hindi GEC Star Bharat dropped a place from the previous week’s fifth rank to sixth rank in week 52 of 2018 with 658.078 million weekly impressions as compared to 693.134 million weekly impressions in week 51. Star Bharat was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and sixth and fifth in HSM (R) and HSM (U) respectively. The Hindi mythology Radhakrishn on Star Bharat was ranked fifth in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s flagship Hindi GEC Star Plus dropped four places from the previous week to seventh place in week 52 of 2018 with 654.141 million impressions as compared to 764.975 million weekly impressions and second rank in week 51. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in in the combined urban and rural Hindi speaking markets or HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R).

    Zeel’s flagship Telugu GEC Zee Telugu rose two spots to eighth rank in week 52 of 2018 with 634.910 million weekly impressions as compared to 529.277 million weekly impressions in week 50. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

    SPN’s Hindi Movies channel Sony Max also dropped a couple of spots to ninth rank in week 52 of 2018 with 625,252 millon weekly impresions as compared with 575.714 million weekly impressions in week 51. Sony Max was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (U) and was ranked fourth in HSM (R). Hindi feature films (HFF) Sui Daaga, Bahubali the Beginning and Son of Satyamurthy were ranked second, third and fifth respectively in HSM (U).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) re-entered BARC’s top 10 across genres weekly list in week 52 of 2018 at tenth rank with 603.330 million weekly impressions. SET was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U). The reality show Indian Idol on the channel was ranked third and first in BARC’s list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

  • Trivago top brand in BARC week 52

    Trivago top brand in BARC week 52

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 December 2018  and 28 December 2018.
    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 52 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd, the owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, didn't budge from the top position even in the last week of 2018 in the advertiser category with 122404 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic also maintained its position on the second spot with 42995 insertions. ITC followed the pack this week again with 42396 insertions.

    Ponds India stood fourth with 33946 insertions and SBS Biotech has attained the fifth position with 26175 insertions.

    Top Brands:

    Trivago once again reached the top spot in the brand's category in week 52 rankings of BARC, with 11557 insertions. Myntra.com stood at an impressive second with 10769 insertions followed by PhonePe, which improved from fifth position last week, with 10768 insertions.

    Dr Ortho Oil & Capsule and Mahindra Marazzo stood fourth and fifth with 9591 and 9301 insertions, respectively.